Assignment Prompt & Instructions
– ## QualityImprovementUsingaSocialMarketingApproachAssignment.docx
– ## Rubric-ContinuousQualityImprovementUsingaSocialMarketingApproach.pdf
**## QualityImprovementUsingaSocialMarketingApproachAssignment.docx**
For this assignment, you will be looking at aspects of social marketing in greater depth to draw connections between this approach and continuous quality improvement in health care. Identify an aspect of patient care in need of quality improvement and error reduction at the health care facility where you work or a facility you are familiar with (e.g., medical error reduction, surgical error reduction, appropriate utilization, pharmaceutical accuracy).
Create a 1,000- to 1,250-word campaign plan that addresses the following components of your social marketing approach to continuous quality improvement (CQI) in a brochure:
· Conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis on your plan for improvement.
· Describe the problem and present your social marketing approach for a continuous quality-improvement-based solution.
· Present specific objectives and goals you would like to achieve. Draw connections between the implementation of quality improvement strategies and error reduction.
· Describe the target audience whose behavior you are aiming to positively influence; be specific.
· Describe how you intend to strategically market your plan to the target audience.
· Present an implementation plan to put it into action.
· Identify factors surrounding the implementation of your improvement plan that could positively or negatively sway the target audience's behavior. These could be motivating reasons for the target audience to adopt your recommendations or potential barriers to implementation that may discourage or dissuade them from complying.
· Describe how you plan to monitor and evaluate the success of your quality improvement strategies.
· Describe what type of financial backing you will need in order to implement your plan and any budgetary restraints that could present an obstacle to the execution of your improvement strategies.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines,
**## Rubric-ContinuousQualityImprovementUsingaSocialMarketingApproach.pdf**
9/14/25, 12:34 PM
Page 1 of 2about:srcdoc
Continuous Quality Improvement Using a Social Marketing Approach – Rubric
Total 95
points
Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target
Criteria Title
Criteria Description
0 points
A SWOT analysis is not
included.
6.18 points
A SWOT analysis is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A SWOT analysis is present,
but minimal detail or
support is provided.
8.08 points
A SWOT analysis is
provided, with appropriate
details and support.
9.5 points
A SWOT analysis is
thoroughly explored and
clearly explained with
relevant details and
support.
Description of Problem
and Approach for Quality
Improvement-Based
Solution
Description of Problem and
Approach for Quality
Improvement-Based
Solution
0 points
A description of the
problem and an approach
for a quality improvement-
based solution is not
included.
6.18 points
A description of the
problem and an approach
for a quality improvement-
based solution is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A description of the
problem and an approach
for a quality improvement-
based solution is present,
but minimal detail or
support is provided.
8.08 points
A description of the
problem and an approach
for a quality improvement-
based solution is provided,
with appropriate details
and support.
9.5 points
A description of the
problem and an approach
for a quality improvement-
based solution is
thoroughly explored and
clearly explained with
relevant details and
support.
Objectives and Goals
Objectives and Goals
0 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are not included.
6.18 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are present, but the
information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are present, but minimal
detail or support is
provided.
8.08 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are provided, with
appropriate details and
support.
9.5 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are thoroughly explored
and clearly explained with
relevant details and
support.
Target Audience
Description
Target Audience
Description
0 points
A description of the target
audience is not included.
3.09 points
A description of the target
audience is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
3.56 points
A description of the target
audience is present, but
minimal detail or support
is provided.
4.04 points
A description of the target
audience is provided, with
appropriate details and
support.
4.75 points
A description of the target
audience is thoroughly
explored and clearly
explained with relevant
details and support.
Strategic Marketing Plan
Strategic Marketing Plan
0 points
A plan to strategically
market the plan to the
target audience is not
included.
6.18 points
A plan to strategically
market the plan to the
target audience is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A plan to strategically
market the plan to the
target audience is present,
but minimal detail or
support is provided.
8.08 points
A plan to strategically
market the plan to the
target audience is
provided, with appropriate
details and support.
9.5 points
A plan to strategically
market the plan to the
target audience is
thoroughly explored and
clearly explained with
relevant details and
support.
Implementation Plan
Implementation Plan
0 points
An implementation plan is
not included.
6.18 points
An implementation plan is
present, but the
information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
An implementation plan is
present, but minimal detail
or support is provided.
8.08 points
An implementation plan is
provided, with appropriate
details and support.
9.5 points
An implementation plan is
thoroughly explored and
clearly explained with
relevant details and
support.
Factors Influencing
Behavior
Factors Influencing
Behavior
0 points
Identification of factors
that might influence the
behavior of the target
audience is not included.
6.18 points
Identification of factors
that might influence the
behavior of the target
audience is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
Identification of factors
that might influence the
behavior of the target
audience is present, but
minimal detail or support
is provided.
8.08 points
Identification of factors
that might influence the
behavior of the target
audience is provided, with
appropriate details and
support.
9.5 points
Identification of factors
that might influence the
behavior of the target
audience is thoroughly
explored and clearly
explained with relevant
details and support.
9/14/25, 12:34 PM
Page 2 of 2about:srcdoc
Monitoring and
Evaluation Plan
Monitoring and Evaluation
Plan
0 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is not included.
6.18 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is present, but
minimal detail or support
is provided.
8.08 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is provided, with
appropriate details and
support.
9.5 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is thoroughly
explored and clearly
explained with relevant
details and support.
Budget and Finances
Budget and Finances
0 points
A discussion of financial
and budgetary
considerations is not
included.
6.18 points
A discussion of financial
and budgetary
considerations is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A discussion of financial
and budgetary
considerations is present,
but minimal detail or
support is provided.
8.08 points
A discussion of financial
and budgetary
considerations is provided,
with appropriate details
and support.
9.5 points
A discussion of financial
and budgetary
considerations is
thoroughly explored and
clearly explained with
relevant details and
support.
Mechanics of Writing
Includes spelling,
capitalization, punctuation,
grammar, language use,
sentence structure, etc.
0 points
Errors in grammar or
syntax are pervasive and
impede meaning. Incorrect
language choice or
sentence structure errors
are found throughout.
3.09 points
Frequent and repetitive
mechanical errors are
present. Inconsistencies in
language choice or
sentence structure are
recurrent.
3.56 points
Occasional mechanical
errors are present.
Language choice is
generally appropriate.
Varied sentence structure
is attempted.
4.04 points
Few mechanical errors are
present. Suitable language
choice and sentence
structure are used.
4.75 points
No mechanical errors are
present. Appropriate
language choice and
sentence structure are
used throughout.
Format/Documentation
Uses appropriate style,
such as APA, MLA, etc., for
college, subject, and level;
documents sources using
citations, footnotes,
references, bibliography,
etc., appropriate to
assignment and discipline.
0 points
Appropriate format is not
used. No documentation of
sources is provided.
6.18 points
Appropriate format is
attempted, but some
elements are missing.
Frequent errors in
documentation of sources
are evident.
7.13 points
Appropriate format and
documentation are used,
although there are some
obvious errors.
8.08 points
Appropriate format and
documentation are used,
with only minor errors.
9.5 points
No errors in formatting or
documentation are
present.
© 2025. Grand Canyon University. All Rights Reserved.
[https://www.gce.com/](https://www.gce.com/)
**## Rubric-ContinuousQualityImprovementUsingaSocialMarketingApproach.pdf**
9/14/25, 12:34 PM
Page 1 of 2about:srcdoc
Continuous Quality Improvement Using a Social Marketing Approach – Rubric
Total 95
points
Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target
Criteria Title
Criteria Description
0 points
A SWOT analysis is not
included.
6.18 points
A SWOT analysis is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A SWOT analysis is present,
but minimal detail or
support is provided.
8.08 points
A SWOT analysis is
provided, with appropriate
details and support.
9.5 points
A SWOT analysis is
thoroughly explored and
clearly explained with
relevant details and
support.
Description of Problem
and Approach for Quality
Improvement-Based
Solution
Description of Problem and
Approach for Quality
Improvement-Based
Solution
0 points
A description of the
problem and an approach
for a quality improvement-
based solution is not
included.
6.18 points
A description of the
problem and an approach
for a quality improvement-
based solution is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A description of the
problem and an approach
for a quality improvement-
based solution is present,
but minimal detail or
support is provided.
8.08 points
A description of the
problem and an approach
for a quality improvement-
based solution is provided,
with appropriate details
and support.
9.5 points
A description of the
problem and an approach
for a quality improvement-
based solution is
thoroughly explored and
clearly explained with
relevant details and
support.
Objectives and Goals
Objectives and Goals
0 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are not included.
6.18 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are present, but the
information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are present, but minimal
detail or support is
provided.
8.08 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are provided, with
appropriate details and
support.
9.5 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are thoroughly explored
and clearly explained with
relevant details and
support.
Target Audience
Description
Target Audience
Description
0 points
A description of the target
audience is not included.
3.09 points
A description of the target
audience is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
3.56 points
A description of the target
audience is present, but
minimal detail or support
is provided.
4.04 points
A description of the target
audience is provided, with
appropriate details and
support.
4.75 points
A description of the target
audience is thoroughly
explored and clearly
explained with relevant
details and support.
Strategic Marketing Plan
Strategic Marketing Plan
0 points
A plan to strategically
market the plan to the
target audience is not
included.
6.18 points
A plan to strategically
market the plan to the
target audience is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A plan to strategically
market the plan to the
target audience is present,
but minimal detail or
support is provided.
8.08 points
A plan to strategically
market the plan to the
target audience is
provided, with appropriate
details and support.
9.5 points
A plan to strategically
market the plan to the
target audience is
thoroughly explored and
clearly explained with
relevant details and
support.
Implementation Plan
Implementation Plan
0 points
An implementation plan is
not included.
6.18 points
An implementation plan is
present, but the
information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
An implementation plan is
present, but minimal detail
or support is provided.
8.08 points
An implementation plan is
provided, with appropriate
details and support.
9.5 points
An implementation plan is
thoroughly explored and
clearly explained with
relevant details and
support.
Factors Influencing
Behavior
Factors Influencing
Behavior
0 points
Identification of factors
that might influence the
behavior of the target
audience is not included.
6.18 points
Identification of factors
that might influence the
behavior of the target
audience is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
Identification of factors
that might influence the
behavior of the target
audience is present, but
minimal detail or support
is provided.
8.08 points
Identification of factors
that might influence the
behavior of the target
audience is provided, with
appropriate details and
support.
9.5 points
Identification of factors
that might influence the
behavior of the target
audience is thoroughly
explored and clearly
explained with relevant
details and support.
9/14/25, 12:34 PM
Page 2 of 2about:srcdoc
Monitoring and
Evaluation Plan
Monitoring and Evaluation
Plan
0 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is not included.
6.18 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is present, but
minimal detail or support
is provided.
8.08 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is provided, with
appropriate details and
support.
9.5 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is thoroughly
explored and clearly
explained with relevant
details and support.
Budget and Finances
Budget and Finances
0 points
A discussion of financial
and budgetary
considerations is not
included.
6.18 points
A discussion of financial
and budgetary
considerations is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A discussion of financial
and budgetary
considerations is present,
but minimal detail or
support is provided.
8.08 points
A discussion of financial
and budgetary
considerations is provided,
with appropriate details
and support.
9.5 points
A discussion of financial
and budgetary
considerations is
thoroughly explored and
clearly explained with
relevant details and
support.
Mechanics of Writing
Includes spelling,
capitalization, punctuation,
grammar, language use,
sentence structure, etc.
0 points
Errors in grammar or
syntax are pervasive and
impede meaning. Incorrect
language choice or
sentence structure errors
are found throughout.
3.09 points
Frequent and repetitive
mechanical errors are
present. Inconsistencies in
language choice or
sentence structure are
recurrent.
3.56 points
Occasional mechanical
errors are present.
Language choice is
generally appropriate.
Varied sentence structure
is attempted.
4.04 points
Few mechanical errors are
present. Suitable language
choice and sentence
structure are used.
4.75 points
No mechanical errors are
present. Appropriate
language choice and
sentence structure are
used throughout.
Format/Documentation
Uses appropriate style,
such as APA, MLA, etc., for
college, subject, and level;
documents sources using
citations, footnotes,
references, bibliography,
etc., appropriate to
assignment and discipline.
0 points
Appropriate format is not
used. No documentation of
sources is provided.
6.18 points
Appropriate format is
attempted, but some
elements are missing.
Frequent errors in
documentation of sources
are evident.
7.13 points
Appropriate format and
documentation are used,
although there are some
obvious errors.
8.08 points
Appropriate format and
documentation are used,
with only minor errors.
9.5 points
No errors in formatting or
documentation are
present.
© 2025. Grand Canyon University. All Rights Reserved.
[https://www.gce.com/](https://www.gce.com/)
**## QualityImprovementUsingaSocialMarketingApproachAssignment.docx**
For this assignment, you will be looking at aspects of social marketing in greater depth to draw connections between this approach and continuous quality improvement in health care. Identify an aspect of patient care in need of quality improvement and error reduction at the health care facility where you work or a facility you are familiar with (e.g., medical error reduction, surgical error reduction, appropriate utilization, pharmaceutical accuracy).
Create a 1,000- to 1,250-word campaign plan that addresses the following components of your social marketing approach to continuous quality improvement (CQI) in a brochure:
· Conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis on your plan for improvement.
· Describe the problem and present your social marketing approach for a continuous quality-improvement-based solution.
· Present specific objectives and goals you would like to achieve. Draw connections between the implementation of quality improvement strategies and error reduction.
· Describe the target audience whose behavior you are aiming to positively influence; be specific.
· Describe how you intend to strategically market your plan to the target audience.
· Present an implementation plan to put it into action.
· Identify factors surrounding the implementation of your improvement plan that could positively or negatively sway the target audience's behavior. These could be motivating reasons for the target audience to adopt your recommendations or potential barriers to implementation that may discourage or dissuade them from complying.
· Describe how you plan to monitor and evaluate the success of your quality improvement strategies.
· Describe what type of financial backing you will need in order to implement your plan and any budgetary restraints that could present an obstacle to the execution of your improvement strategies.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines,
**## Rubric-ContinuousQualityImprovementUsingaSocialMarketingApproach.pdf**
9/14/25, 12:34 PM
Page 1 of 2about:srcdoc
Continuous Quality Improvement Using a Social Marketing Approach – Rubric
Total 95
points
Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target
Criteria Title
Criteria Description
0 points
A SWOT analysis is not
included.
6.18 points
A SWOT analysis is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A SWOT analysis is present,
but minimal detail or
support is provided.
8.08 points
A SWOT analysis is
provided, with appropriate
details and support.
9.5 points
A SWOT analysis is
thoroughly explored and
clearly explained with
relevant details and
support.
Description of Problem
and Approach for Quality
Improvement-Based
Solution
Description of Problem and
Approach for Quality
Improvement-Based
Solution
0 points
A description of the
problem and an approach
for a quality improvement-
based solution is not
included.
6.18 points
A description of the
problem and an approach
for a quality improvement-
based solution is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A description of the
problem and an approach
for a quality improvement-
based solution is present,
but minimal detail or
support is provided.
8.08 points
A description of the
problem and an approach
for a quality improvement-
based solution is provided,
with appropriate details
and support.
9.5 points
A description of the
problem and an approach
for a quality improvement-
based solution is
thoroughly explored and
clearly explained with
relevant details and
support.
Objectives and Goals
Objectives and Goals
0 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are not included.
6.18 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are present, but the
information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are present, but minimal
detail or support is
provided.
8.08 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are provided, with
appropriate details and
support.
9.5 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are thoroughly explored
and clearly explained with
relevant details and
support.
Target Audience
Description
Target Audience
Description
0 points
A description of the target
audience is not included.
3.09 points
A description of the target
audience is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
3.56 points
A description of the target
audience is present, but
minimal detail or support
is provided.
4.04 points
A description of the target
audience is provided, with
appropriate details and
support.
4.75 points
A description of the target
audience is thoroughly
explored and clearly
explained with relevant
details and support.
Strategic Marketing Plan
Strategic Marketing Plan
0 points
A plan to strategically
market the plan to the
target audience is not
included.
6.18 points
A plan to strategically
market the plan to the
target audience is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A plan to strategically
market the plan to the
target audience is present,
but minimal detail or
support is provided.
8.08 points
A plan to strategically
market the plan to the
target audience is
provided, with appropriate
details and support.
9.5 points
A plan to strategically
market the plan to the
target audience is
thoroughly explored and
clearly explained with
relevant details and
support.
Implementation Plan
Implementation Plan
0 points
An implementation plan is
not included.
6.18 points
An implementation plan is
present, but the
information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
An implementation plan is
present, but minimal detail
or support is provided.
8.08 points
An implementation plan is
provided, with appropriate
details and support.
9.5 points
An implementation plan is
thoroughly explored and
clearly explained with
relevant details and
support.
Factors Influencing
Behavior
Factors Influencing
Behavior
0 points
Identification of factors
that might influence the
behavior of the target
audience is not included.
6.18 points
Identification of factors
that might influence the
behavior of the target
audience is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
Identification of factors
that might influence the
behavior of the target
audience is present, but
minimal detail or support
is provided.
8.08 points
Identification of factors
that might influence the
behavior of the target
audience is provided, with
appropriate details and
support.
9.5 points
Identification of factors
that might influence the
behavior of the target
audience is thoroughly
explored and clearly
explained with relevant
details and support.
9/14/25, 12:34 PM
Page 2 of 2about:srcdoc
Monitoring and
Evaluation Plan
Monitoring and Evaluation
Plan
0 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is not included.
6.18 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is present, but
minimal detail or support
is provided.
8.08 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is provided, with
appropriate details and
support.
9.5 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is thoroughly
explored and clearly
explained with relevant
details and support.
Budget and Finances
Budget and Finances
0 points
A discussion of financial
and budgetary
considerations is not
included.
6.18 points
A discussion of financial
and budgetary
considerations is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A discussion of financial
and budgetary
considerations is present,
but minimal detail or
support is provided.
8.08 points
A discussion of financial
and budgetary
considerations is provided,
with appropriate details
and support.
9.5 points
A discussion of financial
and budgetary
considerations is
thoroughly explored and
clearly explained with
relevant details and
support.
Mechanics of Writing
Includes spelling,
capitalization, punctuation,
grammar, language use,
sentence structure, etc.
0 points
Errors in grammar or
syntax are pervasive and
impede meaning. Incorrect
language choice or
sentence structure errors
are found throughout.
3.09 points
Frequent and repetitive
mechanical errors are
present. Inconsistencies in
language choice or
sentence structure are
recurrent.
3.56 points
Occasional mechanical
errors are present.
Language choice is
generally appropriate.
Varied sentence structure
is attempted.
4.04 points
Few mechanical errors are
present. Suitable language
choice and sentence
structure are used.
4.75 points
No mechanical errors are
present. Appropriate
language choice and
sentence structure are
used throughout.
Format/Documentation
Uses appropriate style,
such as APA, MLA, etc., for
college, subject, and level;
documents sources using
citations, footnotes,
references, bibliography,
etc., appropriate to
assignment and discipline.
0 points
Appropriate format is not
used. No documentation of
sources is provided.
6.18 points
Appropriate format is
attempted, but some
elements are missing.
Frequent errors in
documentation of sources
are evident.
7.13 points
Appropriate format and
documentation are used,
although there are some
obvious errors.
8.08 points
Appropriate format and
documentation are used,
with only minor errors.
9.5 points
No errors in formatting or
documentation are
present.
© 2025. Grand Canyon University. All Rights Reserved.
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**## QualityImprovementUsingaSocialMarketingApproachAssignment.docx**
For this assignment, you will be looking at aspects of social marketing in greater depth to draw connections between this approach and continuous quality improvement in health care. Identify an aspect of patient care in need of quality improvement and error reduction at the health care facility where you work or a facility you are familiar with (e.g., medical error reduction, surgical error reduction, appropriate utilization, pharmaceutical accuracy).
Create a 1,000- to 1,250-word campaign plan that addresses the following components of your social marketing approach to continuous quality improvement (CQI) in a brochure:
· Conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis on your plan for improvement.
· Describe the problem and present your social marketing approach for a continuous quality-improvement-based solution.
· Present specific objectives and goals you would like to achieve. Draw connections between the implementation of quality improvement strategies and error reduction.
· Describe the target audience whose behavior you are aiming to positively influence; be specific.
· Describe how you intend to strategically market your plan to the target audience.
· Present an implementation plan to put it into action.
· Identify factors surrounding the implementation of your improvement plan that could positively or negatively sway the target audience's behavior. These could be motivating reasons for the target audience to adopt your recommendations or potential barriers to implementation that may discourage or dissuade them from complying.
· Describe how you plan to monitor and evaluate the success of your quality improvement strategies.
· Describe what type of financial backing you will need in order to implement your plan and any budgetary restraints that could present an obstacle to the execution of your improvement strategies.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines,
**## Rubric-ContinuousQualityImprovementUsingaSocialMarketingApproach.pdf**
9/14/25, 12:34 PM
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Continuous Quality Improvement Using a Social Marketing Approach – Rubric
Total 95
points
Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target
Criteria Title
Criteria Description
0 points
A SWOT analysis is not
included.
6.18 points
A SWOT analysis is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A SWOT analysis is present,
but minimal detail or
support is provided.
8.08 points
A SWOT analysis is
provided, with appropriate
details and support.
9.5 points
A SWOT analysis is
thoroughly explored and
clearly explained with
relevant details and
support.
Description of Problem
and Approach for Quality
Improvement-Based
Solution
Description of Problem and
Approach for Quality
Improvement-Based
Solution
0 points
A description of the
problem and an approach
for a quality improvement-
based solution is not
included.
6.18 points
A description of the
problem and an approach
for a quality improvement-
based solution is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A description of the
problem and an approach
for a quality improvement-
based solution is present,
but minimal detail or
support is provided.
8.08 points
A description of the
problem and an approach
for a quality improvement-
based solution is provided,
with appropriate details
and support.
9.5 points
A description of the
problem and an approach
for a quality improvement-
based solution is
thoroughly explored and
clearly explained with
relevant details and
support.
Objectives and Goals
Objectives and Goals
0 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are not included.
6.18 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are present, but the
information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are present, but minimal
detail or support is
provided.
8.08 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are provided, with
appropriate details and
support.
9.5 points
Specific error-reduction
goals and objectives of the
quality improvement plan
are thoroughly explored
and clearly explained with
relevant details and
support.
Target Audience
Description
Target Audience
Description
0 points
A description of the target
audience is not included.
3.09 points
A description of the target
audience is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
3.56 points
A description of the target
audience is present, but
minimal detail or support
is provided.
4.04 points
A description of the target
audience is provided, with
appropriate details and
support.
4.75 points
A description of the target
audience is thoroughly
explored and clearly
explained with relevant
details and support.
Strategic Marketing Plan
Strategic Marketing Plan
0 points
A plan to strategically
market the plan to the
target audience is not
included.
6.18 points
A plan to strategically
market the plan to the
target audience is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A plan to strategically
market the plan to the
target audience is present,
but minimal detail or
support is provided.
8.08 points
A plan to strategically
market the plan to the
target audience is
provided, with appropriate
details and support.
9.5 points
A plan to strategically
market the plan to the
target audience is
thoroughly explored and
clearly explained with
relevant details and
support.
Implementation Plan
Implementation Plan
0 points
An implementation plan is
not included.
6.18 points
An implementation plan is
present, but the
information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
An implementation plan is
present, but minimal detail
or support is provided.
8.08 points
An implementation plan is
provided, with appropriate
details and support.
9.5 points
An implementation plan is
thoroughly explored and
clearly explained with
relevant details and
support.
Factors Influencing
Behavior
Factors Influencing
Behavior
0 points
Identification of factors
that might influence the
behavior of the target
audience is not included.
6.18 points
Identification of factors
that might influence the
behavior of the target
audience is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
Identification of factors
that might influence the
behavior of the target
audience is present, but
minimal detail or support
is provided.
8.08 points
Identification of factors
that might influence the
behavior of the target
audience is provided, with
appropriate details and
support.
9.5 points
Identification of factors
that might influence the
behavior of the target
audience is thoroughly
explored and clearly
explained with relevant
details and support.
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Monitoring and
Evaluation Plan
Monitoring and Evaluation
Plan
0 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is not included.
6.18 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is present, but
the information provided is
incomplete, inaccurate, or
otherwise deficient.
7.13 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is present, but
minimal detail or support
is provided.
8.08 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is provided, with
appropriate details and
support.
9.5 points
A plan for monitoring and
evaluating the success of
the quality improvement
strategies is thoroughly
explored and clearly
explained with relevant
details and support.
Budget and Finances
Budget and Finances
0 points
A discussion of financial
and budgetary
considerations is not
included.
6.18 points
A discussion of financial
and budgetary
considerations is present,
but the information
provided is incomplete,
inaccurate, or otherwise
deficient.
7.13 points
A discussion of financial
and budgetary
considerations is present,
but minimal detail or
support is provided.
8.08 points
A discussion of financial
and budgetary
considerations is provided,
with appropriate details
and support.
9.5 points
A discussion of financial
and budgetary
considerations is
thoroughly explored and
clearly explained with
relevant details and
support.
Mechanics of Writing
Includes spelling,
capitalization, punctuation,
grammar, language use,
sentence structure, etc.
0 points
Errors in grammar or
syntax are pervasive and
impede meaning. Incorrect
language choice or
sentence structure errors
are found throughout.
3.09 points
Frequent and repetitive
mechanical errors are
present. Inconsistencies in
language choice or
sentence structure are
recurrent.
3.56 points
Occasional mechanical
errors are present.
Language choice is
generally appropriate.
Varied sentence structure
is attempted.
4.04 points
Few mechanical errors are
present. Suitable language
choice and sentence
structure are used.
4.75 points
No mechanical errors are
present. Appropriate
language choice and
sentence structure are
used throughout.
Format/Documentation
Uses appropriate style,
such as APA, MLA, etc., for
college, subject, and level;
documents sources using
citations, footnotes,
references, bibliography,
etc., appropriate to
assignment and discipline.
0 points
Appropriate format is not
used. No documentation of
sources is provided.
6.18 points
Appropriate format is
attempted, but some
elements are missing.
Frequent errors in
documentation of sources
are evident.
7.13 points
Appropriate format and
documentation are used,
although there are some
obvious errors.
8.08 points
Appropriate format and
documentation are used,
with only minor errors.
9.5 points
No errors in formatting or
documentation are
present.
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