Tag: Business & Finance

  • [Solved] Pre read

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    I have attached assignments – ## Pre-readingTan.docx **## Pre-readingTan.docx** **Pre-Reading Assignment: Amy Tan’s "Mother Tongue"** **Objective:** Before reading _Mother Tongue_, familiarize yourself with key vocabulary and ideas to help you understand the essay’s themes and language more deeply. …

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    Assignment Prompt & Instructions

    I have attached assignments

    – ## Pre-readingTan.docx

    **## Pre-readingTan.docx**

    **Pre-Reading Assignment: Amy Tan’s "Mother Tongue"**

    **Objective:**
    Before reading
    _Mother Tongue_, familiarize yourself with key vocabulary and ideas to help you understand the essay’s themes and language more deeply.

    **Part 1: Vocabulary and Collocations**

    Below are 15 vocabulary words taken from or relevant to
    _Mother Tongue_. For each word or phrase, write a definition in your own words.

    | | | | | |
    | — | — | — | — | — |
    | | **Word / Collocation** | **Definition (Your Own Words)** |
    | | Mother tongue | | | |
    | | Linguistic | | | |
    | | Englishes | | | |
    | | Native language | | | |
    | | Language barrier | | | |
    | | Broken English | | | |
    | | Fluent | | | |
    | | Perception | | | |
    | | Stereotype | | | |
    | | Cultural identity | | | |
    | | | |
    | | | |
    | | | |
    | | Language discrimination | | | |
    | | Academic vs. informal language | | | |

    **Part 2: Pre-Reading Questions**

    Answer the following in a few sentences each:

    1. What do you think the phrase “mother tongue” means beyond just language?

    2. Have you ever had to explain or translate something for a family member or friend? What was that experience like?

    3. Do you think the way someone speaks English can affect how others treat them? Why or why not?

    4. Why might someone feel embarrassed or proud of the way their family speaks a language?

    **## Pre-readingTan.docx**

    **Pre-Reading Assignment: Amy Tan’s "Mother Tongue"**

    **Objective:**
    Before reading
    _Mother Tongue_, familiarize yourself with key vocabulary and ideas to help you understand the essay’s themes and language more deeply.

    **Part 1: Vocabulary and Collocations**

    Below are 15 vocabulary words taken from or relevant to
    _Mother Tongue_. For each word or phrase, write a definition in your own words.

    | | | | | |
    | — | — | — | — | — |
    | | **Word / Collocation** | **Definition (Your Own Words)** |
    | | Mother tongue | | | |
    | | Linguistic | | | |
    | | Englishes | | | |
    | | Native language | | | |
    | | Language barrier | | | |
    | | Broken English | | | |
    | | Fluent | | | |
    | | Perception | | | |
    | | Stereotype | | | |
    | | Cultural identity | | | |
    | | | |
    | | | |
    | | | |
    | | Language discrimination | | | |
    | | Academic vs. informal language | | | |

    **Part 2: Pre-Reading Questions**

    Answer the following in a few sentences each:

    1. What do you think the phrase “mother tongue” means beyond just language?

    2. Have you ever had to explain or translate something for a family member or friend? What was that experience like?

    3. Do you think the way someone speaks English can affect how others treat them? Why or why not?

    4. Why might someone feel embarrassed or proud of the way their family speaks a language?

  • [Solved] 8-12 PowerPoint slide. with min. of 150 words in notes sections per slide to explain each slide. PLEASE SEE INSTRUCTIONS ATTACHED.

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    – ## WeekFourPowerPointPresentationInstructionsAssignment5HM.docx – ## EXAMPLEWeek4PowerPoint.pptm – Week3AssigmentSupplyChainDashboardDescriptionsandTables.docx – Assignment3CreatetheSupplyChainDashboard.xlsx **## WeekFourPowerPointPresentationInstructionsAssignment5HM.docx** Assignment 5: Develop …

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    Assignment Prompt & Instructions

    – ## WeekFourPowerPointPresentationInstructionsAssignment5HM.docx

    – ## EXAMPLEWeek4PowerPoint.pptm

    – Week3AssigmentSupplyChainDashboardDescriptionsandTables.docx
    – Assignment3CreatetheSupplyChainDashboard.xlsx

    **## WeekFourPowerPointPresentationInstructionsAssignment5HM.docx**

    Assignment 5: Develop a Presentation

    Top of Form

    | | |
    | — | — |
    | |
    | INSTRUCTIONS | |
    | · <br>**Using** Assignment 3: Create the Supply Chain Dashboard with/ explanations in Wk 3 (Word doc and Excel doc. Please see attachments.)<br> <br>· <br>**Complete Assignment 5: Develop a Presentation.**<br>***PLEASE SEE THE EXAMPLE POWERPOINT SLIDE ATTACHED***<br>**Instructions**<br>The presentation should explain the details from your dashboard, Excel, and explanations of the dashboard to the VP of Supply Chain.<br>Requirements and guidelines:<br>· The presentation should consist of 8-12 PowerPoint slides in the body, with speaking notes on each slide.<br>· 150-word minimum added into the “Notes” area of each slide.<br>· <br>**A cover slide and list of references slide are required (not included in the required slide count).**<br>· Slides Design<br>· What we want to avoid is our slides being too wordy. We want a limit of 3 to 5 bullet points per slide. We want only 3 to 6 words per bullet point. Ultimately, you are the expert in your presentation. We want the audience to pay attention to you — not read your slides.<br>· Okay, this is a tough one. You've got the right information…but ask yourself, "Hey, I'm an audience member, right? Would I dig looking at these financial statements on a slide during a presentation? Would this be too much information for one slide? Perhaps I should demonstrate (what I consider) the most important information from those statements."<br>· Legible: use large enough fonts, colors should be high contrast for projectors (light text on dark background or dark text on light background).<br>· Simple background (other than white or black).<br>· Effective use of graphics, such as company logos, photos of products, etc.<br>· Effective use of animation — build slides to keep your audience focused on what you are saying.<br>**Grading**<br>This assignment is worth 12 points<br>**RUBRIC** |

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/8-12-powerpoint-slide-with-min-of-150-words-in-notes-sections-per-slide-to-explain-each-slide-please-see-instructions-attached)Bottom of Form

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/8-12-powerpoint-slide-with-min-of-150-words-in-notes-sections-per-slide-to-explain-each-slide-please-see-instructions-attached)

    ## image1.png

    ## image2.png

    **## EXAMPLEWeek4PowerPoint.pptm**

    Interpreting and Employing Data

    PRESENTATION TITLE

    1

    Interpreting and Employing Data

    2

    Overview of ACME Corporation's challenge and product focus.

    Executive Summary

    Choice of:

    Regional Distribution Centers (DC)

    Centralized Fulfillment Center (FC)

    As a leader in Voice Assistant IoT Add-on Boxes, ACME Corporation faces a soaring demand from manufacturers for smart appliances. This report examines their top product, the 1GB Voice Assistant IoT Box (SKU AB-1035-G). The South region dominates sales and has prompted decentralization into regional DCs. Centralized fulfillment in West Plains MO could help cut costs but would affect responsiveness to customer needs.

    2

    Introduction

    Interpreting and Employing Data

    3

    Evaluation of the supply chain for voice assistant AB-1035-G.

    Evaluates ACME Corporation's supply chain

    Identify four regional distribution centers

    Leverage U.S. Census Data

    Identify centralized fulfillment center

    This report evaluates ACME Corporation's supply chain for the AB-1035-G voice assistant. It will identify four regional distribution centers to enhance inventory decentralization using U.S. Census data from 2019 to 2022. The objective is to improve shipping efficiencies and respond to increasing demand while considering current manufacturing processes and the limitations of the ERP system.

    3

    Interpreting and Employing Data

    4

    Key assumptions made for the report.

    Packaging Size

    Shipping Crate Size

    Shipping Cost

    Assumptions

    This report relies on several critical assumptions.

    It assumes that the voice assistant SKU AB-1035-G dimensions are 8 inches in height, 6 inches in width, and 2 inches in depth.

    Additionally, a quarter pallet crate is presumed to measure 24 inches by 20 inches by 42 inches, allowing nine packages per layer across twenty-one layers, amounting to 189 units maximum per crate. Lastly, it's anticipated that all customers—retailers and wholesalers alike—will bear the shipping costs from selected distribution centers or fulfillment centers.

    4

    Logistics – Purchasing

    5

    Voice assistant AB-1035-G has 19 orders with lead-times varying from 30 to 49 days and purchase order cost range of $77.69 to $111.84. Standardizing order quantities to EOQ and re-order points (ROPs) can reduce these costs.

    In comparison of all SKUs in Tables 1 and 2 on this slide, it can be seen that voice assistant AB-1035-G has the longest total lead time and the second highest total order processing cost.

    All SKUs had a total of 18 or 19 orders apiece.

    5

    Table 1: Total Lead-time by SKU

    Total 84325322 123-456789 13-23423 14-34222 654-2-34 AB-1035-G 750 747 707 714 748 753

    Table 2: Total Order Process Cost by SKU

    Total 84325322 123-456789 13-23423 14-34222 654-2-34 AB-1035-G 1886.1205823618795 1821.6709146890175 1656.7215456399438 1773.1311295189794 1784.1833575711089 1830.4055626409879

    | | | |
    | — | — | — |
    | REGION | TRANSPORT TYPE | ADVANTAGES |
    | New York, NY | Truck LTL | New York/Newark port proximity |
    | Chicago, IL | Intermodal (Rail + Truck LTL) | Central rail access |
    | Atlanta, GA | Truck LTL | Near Savannah port |
    | Los Angeles, CA | Truck LTL | Port city with shipping facilities |

    Logistics – Transportation

    6

    Four regional DCs are proposed to enhance responsiveness: New York, NY; Chicago, IL; Atlanta, GA; and Los Angeles, CA. These locations align with regional demand and port connectivity.

    6

    Logistics – Transportation Cont.

    7

    | | |
    | — | — |
    | Distribution Center | City, State |
    | Northeast Region | Philadelphia, PA |
    | Midwest Region | Chicago, IL |
    | South Region | Atlanta, GA |
    | West Region | Los Angeles, CA |
    | Centralized Fulfillment Center | West Plains, MO |

    Four regional DCs are proposed to enhance responsiveness: New York, NY (Northeast), which has the New York/Newark port; Chicago, IL (Midwest), which has central rail access from Los Angeles, CA and Newark, NJ; Atlanta, GA (South), which is approximately 4 to 5 hours by truck to Savannah, GA; and Los Angeles, CA (West), which is its own port town.

    These locations align with regional demand and port connectivity.

    Table 3 gives their geographical coordinates which were used with their projected sales by regional population to determine the West Plains, MO location for a potential centralized fulfillment center.

    7

    | | | | |
    | — | — | — | — |
    | MODE | COST | SPEED | FLEXIBILITY |
    | Truck | Medium | High | High |
    | Rail | High | Medium | Low |
    | Air | High | High | Medium |
    | Water | High | Low | Low |
    | Intermodal | Medium | Medium | Medium |

    Comparison of Modes

    8

    Table 4 on this slide shows six potential shipping modes for a quarter pallet crate of voice assistant AB-1035-G.

    Water offers low variable costs which are ideal for international bulk shipments, however, they are slow speed with the lowest flexibility.

    If something were to go wrong with a trans-oceanic shipment, a high-cost air shipment could be sent paid for. In this case, due to higher inventory, the timeframe for the subsequent water shipment would be adjusted further out.

    Truck LTL provides high speed and flexibility, perfect for domestic EOQ-sized orders.

    Intermodal balances cost and speed for longer routes, while Air supports urgent needs despite high costs. Rail and Pipeline are impractical for small electronics.

    8

    Comparison of Modes Cont.

    9

    | | | | |
    | — | — | — | — |
    | Region | Distribution Center | Port of Entry (from Africa) | Mode from POE to DC |
    | Northeast Region | Philadelphia, PA | Newark, NJ | Truck LTL |
    | Midwest Region | Chicago, IL | Newark, NJ | Intermodal (Rail + Truck LTL) |
    | South Region | Atlanta, GA | Savannah, GA | Truck LTL |
    | West Region | Los Angeles, CA | Los Angeles, CA | Truck LTL |
    | Region | Distribution Center | Port of Entry (from Asia) | Mode from POE to DC |
    | Northeast Region | Philadelphia, PA | Newark, NJ | Truck LTL |
    | Midwest Region | Chicago, IL | Los Angeles, CA | Intermodal (Rail + Truck LTL) |
    | South Region | Atlanta, GA | Savannah, GA | Truck LTL |
    | West Region | Los Angeles, CA | Los Angeles, CA | Truck LTL |

    Table 5 outlines shipping modes from the closest POEs for Africa and Asia to each DC.

    From Africa, Newark, NJ, serves Northeast and Midwest (via Intermodal to Chicago), Savannah, GA, serves South, and Long Beach, CA, serves West.

    From Asia, Long Beach serves West and Midwest, Newark serves Northeast, and Savannah serves South.

    Truck LTL is used for short routes (e.g., Long Beach to Los Angeles), leveraging high flexibility for half pallets matching EOQ. Intermodal (Water + Rail + Truck LTL) serves longer routes (e.g., Long Beach to Chicago), balancing cost and speed.

    9

    Sales by Region

    10

    Table 6 shows projected voice assistant AB-1035-G orders by region, with South leading, followed by West, Midwest, and Northeast.

    In Table 7, sales mirror this order.

    If Acme chooses the FC path, a demand-centric fulfillment center location, calculated using regional demands and DC coordinates would best fit in West Plains, MO.

    10

    Table 6: AB-1035-G Orders per Year by Region

    Total

    1 2 3 4 25 27 36 29

    Table 7: AB-1035-G Sales Percentage by Region

    Total

    Northeast Region Midwest Region South Region West Region 1 2 3 4 0.17011287107567388 0.20762881501630429 0.36322587452158456 0.24066165537255396

    Conclusion

    Interpreting and Employing Data

    11

    Summary of findings and suggested actions.

    Use Regional DCs

    Do not use Centralized FC

    Order Quarter Pallet Crates at EOQs

    This report shows lead-time and cost variability for voice assistant SKU AB-1035-G.

    It also shows projections of regional sales data with South leading demand (35%).

    Regional DCs in New York, Chicago, Atlanta, and Los Angeles enhance responsiveness, and likely outperform a centralized FC in West Plains, MO, due to the proximity of the Ports of Entry.

    This is based on retail and wholesale customers paying for shipping from either the regional DC’s or centralized FC.

    In the case of regional DC’s, the highest cost is Chicago, since the other DCs are close to port.

    However, all incoming shipments would have to go to the central FC before the customer, ultimately costing Acme more for national shipping.

    Shipping in quarter pallet crate sizes for EOQs optimize logistics.

    Recommendations include decentralizing DCs, automating order processing, and enhancing ERP with supplier data to meet customer needs.

    11

    References

    Freight Rate. (2024, May 27). LTL dimensions and weight restrictions.
    [https://freightrate.com/blog/ltl-dimensions-and-weight-restrictions/](https://freightrate.com/blog/ltl-dimensions-and-weight-restrictions/)

    Hugos, M. (2018). Essentials of supply chain management. Wiley.

    National University. (n.d.). Business case study recommendations Unpublished manuscript.

    National University. (n.d.). M4 final project: Interpreting and employing data to build a business case – MGT608. Unpublished manuscript.

    STU Supply Chain. (2022, November 23). List of major ports in US and port rankings.
    [https://stusupplychain.com/major-ports-in-us.html](https://stusupplychain.com/major-ports-in-us.html)

    U.S. Census Bureau. (2022). Population and Housing Unit Estimates Datasets.
    [https://www.census.gov/programs-surveys/popest/data/data-sets.html](https://www.census.gov/programs-surveys/popest/data/data-sets.html)

    12

    12

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    **Week3AssigmentSupplyChainDashboardDescriptionsandTables.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week3assigmentsupplychaindashboarddescriptionsandtables-docx)

    **Assignment3CreatetheSupplyChainDashboard.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/assignment3createthesupplychaindashboard-xlsx-10407191)

    **Assignment3CreatetheSupplyChainDashboard.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/assignment3createthesupplychaindashboard-xlsx-10407191)

    **## WeekFourPowerPointPresentationInstructionsAssignment5HM.docx**

    Assignment 5: Develop a Presentation

    Top of Form

    | | |
    | — | — |
    | |
    | INSTRUCTIONS | |
    | · <br>**Using** Assignment 3: Create the Supply Chain Dashboard with/ explanations in Wk 3 (Word doc and Excel doc. Please see attachments.)<br> <br>· <br>**Complete Assignment 5: Develop a Presentation.**<br>***PLEASE SEE THE EXAMPLE POWERPOINT SLIDE ATTACHED***<br>**Instructions**<br>The presentation should explain the details from your dashboard, Excel, and explanations of the dashboard to the VP of Supply Chain.<br>Requirements and guidelines:<br>· The presentation should consist of 8-12 PowerPoint slides in the body, with speaking notes on each slide.<br>· 150-word minimum added into the “Notes” area of each slide.<br>· <br>**A cover slide and list of references slide are required (not included in the required slide count).**<br>· Slides Design<br>· What we want to avoid is our slides being too wordy. We want a limit of 3 to 5 bullet points per slide. We want only 3 to 6 words per bullet point. Ultimately, you are the expert in your presentation. We want the audience to pay attention to you — not read your slides.<br>· Okay, this is a tough one. You've got the right information…but ask yourself, "Hey, I'm an audience member, right? Would I dig looking at these financial statements on a slide during a presentation? Would this be too much information for one slide? Perhaps I should demonstrate (what I consider) the most important information from those statements."<br>· Legible: use large enough fonts, colors should be high contrast for projectors (light text on dark background or dark text on light background).<br>· Simple background (other than white or black).<br>· Effective use of graphics, such as company logos, photos of products, etc.<br>· Effective use of animation — build slides to keep your audience focused on what you are saying.<br>**Grading**<br>This assignment is worth 12 points<br>**RUBRIC** |

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/8-12-powerpoint-slide-with-min-of-150-words-in-notes-sections-per-slide-to-explain-each-slide-please-see-instructions-attached)Bottom of Form

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/8-12-powerpoint-slide-with-min-of-150-words-in-notes-sections-per-slide-to-explain-each-slide-please-see-instructions-attached)

    ## image1.png

    ## image2.png

    **## EXAMPLEWeek4PowerPoint.pptm**

    Interpreting and Employing Data

    PRESENTATION TITLE

    1

    Interpreting and Employing Data

    2

    Overview of ACME Corporation's challenge and product focus.

    Executive Summary

    Choice of:

    Regional Distribution Centers (DC)

    Centralized Fulfillment Center (FC)

    As a leader in Voice Assistant IoT Add-on Boxes, ACME Corporation faces a soaring demand from manufacturers for smart appliances. This report examines their top product, the 1GB Voice Assistant IoT Box (SKU AB-1035-G). The South region dominates sales and has prompted decentralization into regional DCs. Centralized fulfillment in West Plains MO could help cut costs but would affect responsiveness to customer needs.

    2

    Introduction

    Interpreting and Employing Data

    3

    Evaluation of the supply chain for voice assistant AB-1035-G.

    Evaluates ACME Corporation's supply chain

    Identify four regional distribution centers

    Leverage U.S. Census Data

    Identify centralized fulfillment center

    This report evaluates ACME Corporation's supply chain for the AB-1035-G voice assistant. It will identify four regional distribution centers to enhance inventory decentralization using U.S. Census data from 2019 to 2022. The objective is to improve shipping efficiencies and respond to increasing demand while considering current manufacturing processes and the limitations of the ERP system.

    3

    Interpreting and Employing Data

    4

    Key assumptions made for the report.

    Packaging Size

    Shipping Crate Size

    Shipping Cost

    Assumptions

    This report relies on several critical assumptions.

    It assumes that the voice assistant SKU AB-1035-G dimensions are 8 inches in height, 6 inches in width, and 2 inches in depth.

    Additionally, a quarter pallet crate is presumed to measure 24 inches by 20 inches by 42 inches, allowing nine packages per layer across twenty-one layers, amounting to 189 units maximum per crate. Lastly, it's anticipated that all customers—retailers and wholesalers alike—will bear the shipping costs from selected distribution centers or fulfillment centers.

    4

    Logistics – Purchasing

    5

    Voice assistant AB-1035-G has 19 orders with lead-times varying from 30 to 49 days and purchase order cost range of $77.69 to $111.84. Standardizing order quantities to EOQ and re-order points (ROPs) can reduce these costs.

    In comparison of all SKUs in Tables 1 and 2 on this slide, it can be seen that voice assistant AB-1035-G has the longest total lead time and the second highest total order processing cost.

    All SKUs had a total of 18 or 19 orders apiece.

    5

    Table 1: Total Lead-time by SKU

    Total 84325322 123-456789 13-23423 14-34222 654-2-34 AB-1035-G 750 747 707 714 748 753

    Table 2: Total Order Process Cost by SKU

    Total 84325322 123-456789 13-23423 14-34222 654-2-34 AB-1035-G 1886.1205823618795 1821.6709146890175 1656.7215456399438 1773.1311295189794 1784.1833575711089 1830.4055626409879

    | | | |
    | — | — | — |
    | REGION | TRANSPORT TYPE | ADVANTAGES |
    | New York, NY | Truck LTL | New York/Newark port proximity |
    | Chicago, IL | Intermodal (Rail + Truck LTL) | Central rail access |
    | Atlanta, GA | Truck LTL | Near Savannah port |
    | Los Angeles, CA | Truck LTL | Port city with shipping facilities |

    Logistics – Transportation

    6

    Four regional DCs are proposed to enhance responsiveness: New York, NY; Chicago, IL; Atlanta, GA; and Los Angeles, CA. These locations align with regional demand and port connectivity.

    6

    Logistics – Transportation Cont.

    7

    | | |
    | — | — |
    | Distribution Center | City, State |
    | Northeast Region | Philadelphia, PA |
    | Midwest Region | Chicago, IL |
    | South Region | Atlanta, GA |
    | West Region | Los Angeles, CA |
    | Centralized Fulfillment Center | West Plains, MO |

    Four regional DCs are proposed to enhance responsiveness: New York, NY (Northeast), which has the New York/Newark port; Chicago, IL (Midwest), which has central rail access from Los Angeles, CA and Newark, NJ; Atlanta, GA (South), which is approximately 4 to 5 hours by truck to Savannah, GA; and Los Angeles, CA (West), which is its own port town.

    These locations align with regional demand and port connectivity.

    Table 3 gives their geographical coordinates which were used with their projected sales by regional population to determine the West Plains, MO location for a potential centralized fulfillment center.

    7

    | | | | |
    | — | — | — | — |
    | MODE | COST | SPEED | FLEXIBILITY |
    | Truck | Medium | High | High |
    | Rail | High | Medium | Low |
    | Air | High | High | Medium |
    | Water | High | Low | Low |
    | Intermodal | Medium | Medium | Medium |

    Comparison of Modes

    8

    Table 4 on this slide shows six potential shipping modes for a quarter pallet crate of voice assistant AB-1035-G.

    Water offers low variable costs which are ideal for international bulk shipments, however, they are slow speed with the lowest flexibility.

    If something were to go wrong with a trans-oceanic shipment, a high-cost air shipment could be sent paid for. In this case, due to higher inventory, the timeframe for the subsequent water shipment would be adjusted further out.

    Truck LTL provides high speed and flexibility, perfect for domestic EOQ-sized orders.

    Intermodal balances cost and speed for longer routes, while Air supports urgent needs despite high costs. Rail and Pipeline are impractical for small electronics.

    8

    Comparison of Modes Cont.

    9

    | | | | |
    | — | — | — | — |
    | Region | Distribution Center | Port of Entry (from Africa) | Mode from POE to DC |
    | Northeast Region | Philadelphia, PA | Newark, NJ | Truck LTL |
    | Midwest Region | Chicago, IL | Newark, NJ | Intermodal (Rail + Truck LTL) |
    | South Region | Atlanta, GA | Savannah, GA | Truck LTL |
    | West Region | Los Angeles, CA | Los Angeles, CA | Truck LTL |
    | Region | Distribution Center | Port of Entry (from Asia) | Mode from POE to DC |
    | Northeast Region | Philadelphia, PA | Newark, NJ | Truck LTL |
    | Midwest Region | Chicago, IL | Los Angeles, CA | Intermodal (Rail + Truck LTL) |
    | South Region | Atlanta, GA | Savannah, GA | Truck LTL |
    | West Region | Los Angeles, CA | Los Angeles, CA | Truck LTL |

    Table 5 outlines shipping modes from the closest POEs for Africa and Asia to each DC.

    From Africa, Newark, NJ, serves Northeast and Midwest (via Intermodal to Chicago), Savannah, GA, serves South, and Long Beach, CA, serves West.

    From Asia, Long Beach serves West and Midwest, Newark serves Northeast, and Savannah serves South.

    Truck LTL is used for short routes (e.g., Long Beach to Los Angeles), leveraging high flexibility for half pallets matching EOQ. Intermodal (Water + Rail + Truck LTL) serves longer routes (e.g., Long Beach to Chicago), balancing cost and speed.

    9

    Sales by Region

    10

    Table 6 shows projected voice assistant AB-1035-G orders by region, with South leading, followed by West, Midwest, and Northeast.

    In Table 7, sales mirror this order.

    If Acme chooses the FC path, a demand-centric fulfillment center location, calculated using regional demands and DC coordinates would best fit in West Plains, MO.

    10

    Table 6: AB-1035-G Orders per Year by Region

    Total

    1 2 3 4 25 27 36 29

    Table 7: AB-1035-G Sales Percentage by Region

    Total

    Northeast Region Midwest Region South Region West Region 1 2 3 4 0.17011287107567388 0.20762881501630429 0.36322587452158456 0.24066165537255396

    Conclusion

    Interpreting and Employing Data

    11

    Summary of findings and suggested actions.

    Use Regional DCs

    Do not use Centralized FC

    Order Quarter Pallet Crates at EOQs

    This report shows lead-time and cost variability for voice assistant SKU AB-1035-G.

    It also shows projections of regional sales data with South leading demand (35%).

    Regional DCs in New York, Chicago, Atlanta, and Los Angeles enhance responsiveness, and likely outperform a centralized FC in West Plains, MO, due to the proximity of the Ports of Entry.

    This is based on retail and wholesale customers paying for shipping from either the regional DC’s or centralized FC.

    In the case of regional DC’s, the highest cost is Chicago, since the other DCs are close to port.

    However, all incoming shipments would have to go to the central FC before the customer, ultimately costing Acme more for national shipping.

    Shipping in quarter pallet crate sizes for EOQs optimize logistics.

    Recommendations include decentralizing DCs, automating order processing, and enhancing ERP with supplier data to meet customer needs.

    11

    References

    Freight Rate. (2024, May 27). LTL dimensions and weight restrictions.
    [https://freightrate.com/blog/ltl-dimensions-and-weight-restrictions/](https://freightrate.com/blog/ltl-dimensions-and-weight-restrictions/)

    Hugos, M. (2018). Essentials of supply chain management. Wiley.

    National University. (n.d.). Business case study recommendations Unpublished manuscript.

    National University. (n.d.). M4 final project: Interpreting and employing data to build a business case – MGT608. Unpublished manuscript.

    STU Supply Chain. (2022, November 23). List of major ports in US and port rankings.
    [https://stusupplychain.com/major-ports-in-us.html](https://stusupplychain.com/major-ports-in-us.html)

    U.S. Census Bureau. (2022). Population and Housing Unit Estimates Datasets.
    [https://www.census.gov/programs-surveys/popest/data/data-sets.html](https://www.census.gov/programs-surveys/popest/data/data-sets.html)

    12

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    **Week3AssigmentSupplyChainDashboardDescriptionsandTables.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week3assigmentsupplychaindashboarddescriptionsandtables-docx)

    **Assignment3CreatetheSupplyChainDashboard.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/assignment3createthesupplychaindashboard-xlsx-10407191)

    **## WeekFourPowerPointPresentationInstructionsAssignment5HM.docx**

    Assignment 5: Develop a Presentation

    Top of Form

    | | |
    | — | — |
    | |
    | INSTRUCTIONS | |
    | · <br>**Using** Assignment 3: Create the Supply Chain Dashboard with/ explanations in Wk 3 (Word doc and Excel doc. Please see attachments.)<br> <br>· <br>**Complete Assignment 5: Develop a Presentation.**<br>***PLEASE SEE THE EXAMPLE POWERPOINT SLIDE ATTACHED***<br>**Instructions**<br>The presentation should explain the details from your dashboard, Excel, and explanations of the dashboard to the VP of Supply Chain.<br>Requirements and guidelines:<br>· The presentation should consist of 8-12 PowerPoint slides in the body, with speaking notes on each slide.<br>· 150-word minimum added into the “Notes” area of each slide.<br>· <br>**A cover slide and list of references slide are required (not included in the required slide count).**<br>· Slides Design<br>· What we want to avoid is our slides being too wordy. We want a limit of 3 to 5 bullet points per slide. We want only 3 to 6 words per bullet point. Ultimately, you are the expert in your presentation. We want the audience to pay attention to you — not read your slides.<br>· Okay, this is a tough one. You've got the right information…but ask yourself, "Hey, I'm an audience member, right? Would I dig looking at these financial statements on a slide during a presentation? Would this be too much information for one slide? Perhaps I should demonstrate (what I consider) the most important information from those statements."<br>· Legible: use large enough fonts, colors should be high contrast for projectors (light text on dark background or dark text on light background).<br>· Simple background (other than white or black).<br>· Effective use of graphics, such as company logos, photos of products, etc.<br>· Effective use of animation — build slides to keep your audience focused on what you are saying.<br>**Grading**<br>This assignment is worth 12 points<br>**RUBRIC** |

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/8-12-powerpoint-slide-with-min-of-150-words-in-notes-sections-per-slide-to-explain-each-slide-please-see-instructions-attached)Bottom of Form

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/8-12-powerpoint-slide-with-min-of-150-words-in-notes-sections-per-slide-to-explain-each-slide-please-see-instructions-attached)

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    **## EXAMPLEWeek4PowerPoint.pptm**

    Interpreting and Employing Data

    PRESENTATION TITLE

    1

    Interpreting and Employing Data

    2

    Overview of ACME Corporation's challenge and product focus.

    Executive Summary

    Choice of:

    Regional Distribution Centers (DC)

    Centralized Fulfillment Center (FC)

    As a leader in Voice Assistant IoT Add-on Boxes, ACME Corporation faces a soaring demand from manufacturers for smart appliances. This report examines their top product, the 1GB Voice Assistant IoT Box (SKU AB-1035-G). The South region dominates sales and has prompted decentralization into regional DCs. Centralized fulfillment in West Plains MO could help cut costs but would affect responsiveness to customer needs.

    2

    Introduction

    Interpreting and Employing Data

    3

    Evaluation of the supply chain for voice assistant AB-1035-G.

    Evaluates ACME Corporation's supply chain

    Identify four regional distribution centers

    Leverage U.S. Census Data

    Identify centralized fulfillment center

    This report evaluates ACME Corporation's supply chain for the AB-1035-G voice assistant. It will identify four regional distribution centers to enhance inventory decentralization using U.S. Census data from 2019 to 2022. The objective is to improve shipping efficiencies and respond to increasing demand while considering current manufacturing processes and the limitations of the ERP system.

    3

    Interpreting and Employing Data

    4

    Key assumptions made for the report.

    Packaging Size

    Shipping Crate Size

    Shipping Cost

    Assumptions

    This report relies on several critical assumptions.

    It assumes that the voice assistant SKU AB-1035-G dimensions are 8 inches in height, 6 inches in width, and 2 inches in depth.

    Additionally, a quarter pallet crate is presumed to measure 24 inches by 20 inches by 42 inches, allowing nine packages per layer across twenty-one layers, amounting to 189 units maximum per crate. Lastly, it's anticipated that all customers—retailers and wholesalers alike—will bear the shipping costs from selected distribution centers or fulfillment centers.

    4

    Logistics – Purchasing

    5

    Voice assistant AB-1035-G has 19 orders with lead-times varying from 30 to 49 days and purchase order cost range of $77.69 to $111.84. Standardizing order quantities to EOQ and re-order points (ROPs) can reduce these costs.

    In comparison of all SKUs in Tables 1 and 2 on this slide, it can be seen that voice assistant AB-1035-G has the longest total lead time and the second highest total order processing cost.

    All SKUs had a total of 18 or 19 orders apiece.

    5

    Table 1: Total Lead-time by SKU

    Total 84325322 123-456789 13-23423 14-34222 654-2-34 AB-1035-G 750 747 707 714 748 753

    Table 2: Total Order Process Cost by SKU

    Total 84325322 123-456789 13-23423 14-34222 654-2-34 AB-1035-G 1886.1205823618795 1821.6709146890175 1656.7215456399438 1773.1311295189794 1784.1833575711089 1830.4055626409879

    | | | |
    | — | — | — |
    | REGION | TRANSPORT TYPE | ADVANTAGES |
    | New York, NY | Truck LTL | New York/Newark port proximity |
    | Chicago, IL | Intermodal (Rail + Truck LTL) | Central rail access |
    | Atlanta, GA | Truck LTL | Near Savannah port |
    | Los Angeles, CA | Truck LTL | Port city with shipping facilities |

    Logistics – Transportation

    6

    Four regional DCs are proposed to enhance responsiveness: New York, NY; Chicago, IL; Atlanta, GA; and Los Angeles, CA. These locations align with regional demand and port connectivity.

    6

    Logistics – Transportation Cont.

    7

    | | |
    | — | — |
    | Distribution Center | City, State |
    | Northeast Region | Philadelphia, PA |
    | Midwest Region | Chicago, IL |
    | South Region | Atlanta, GA |
    | West Region | Los Angeles, CA |
    | Centralized Fulfillment Center | West Plains, MO |

    Four regional DCs are proposed to enhance responsiveness: New York, NY (Northeast), which has the New York/Newark port; Chicago, IL (Midwest), which has central rail access from Los Angeles, CA and Newark, NJ; Atlanta, GA (South), which is approximately 4 to 5 hours by truck to Savannah, GA; and Los Angeles, CA (West), which is its own port town.

    These locations align with regional demand and port connectivity.

    Table 3 gives their geographical coordinates which were used with their projected sales by regional population to determine the West Plains, MO location for a potential centralized fulfillment center.

    7

    | | | | |
    | — | — | — | — |
    | MODE | COST | SPEED | FLEXIBILITY |
    | Truck | Medium | High | High |
    | Rail | High | Medium | Low |
    | Air | High | High | Medium |
    | Water | High | Low | Low |
    | Intermodal | Medium | Medium | Medium |

    Comparison of Modes

    8

    Table 4 on this slide shows six potential shipping modes for a quarter pallet crate of voice assistant AB-1035-G.

    Water offers low variable costs which are ideal for international bulk shipments, however, they are slow speed with the lowest flexibility.

    If something were to go wrong with a trans-oceanic shipment, a high-cost air shipment could be sent paid for. In this case, due to higher inventory, the timeframe for the subsequent water shipment would be adjusted further out.

    Truck LTL provides high speed and flexibility, perfect for domestic EOQ-sized orders.

    Intermodal balances cost and speed for longer routes, while Air supports urgent needs despite high costs. Rail and Pipeline are impractical for small electronics.

    8

    Comparison of Modes Cont.

    9

    | | | | |
    | — | — | — | — |
    | Region | Distribution Center | Port of Entry (from Africa) | Mode from POE to DC |
    | Northeast Region | Philadelphia, PA | Newark, NJ | Truck LTL |
    | Midwest Region | Chicago, IL | Newark, NJ | Intermodal (Rail + Truck LTL) |
    | South Region | Atlanta, GA | Savannah, GA | Truck LTL |
    | West Region | Los Angeles, CA | Los Angeles, CA | Truck LTL |
    | Region | Distribution Center | Port of Entry (from Asia) | Mode from POE to DC |
    | Northeast Region | Philadelphia, PA | Newark, NJ | Truck LTL |
    | Midwest Region | Chicago, IL | Los Angeles, CA | Intermodal (Rail + Truck LTL) |
    | South Region | Atlanta, GA | Savannah, GA | Truck LTL |
    | West Region | Los Angeles, CA | Los Angeles, CA | Truck LTL |

    Table 5 outlines shipping modes from the closest POEs for Africa and Asia to each DC.

    From Africa, Newark, NJ, serves Northeast and Midwest (via Intermodal to Chicago), Savannah, GA, serves South, and Long Beach, CA, serves West.

    From Asia, Long Beach serves West and Midwest, Newark serves Northeast, and Savannah serves South.

    Truck LTL is used for short routes (e.g., Long Beach to Los Angeles), leveraging high flexibility for half pallets matching EOQ. Intermodal (Water + Rail + Truck LTL) serves longer routes (e.g., Long Beach to Chicago), balancing cost and speed.

    9

    Sales by Region

    10

    Table 6 shows projected voice assistant AB-1035-G orders by region, with South leading, followed by West, Midwest, and Northeast.

    In Table 7, sales mirror this order.

    If Acme chooses the FC path, a demand-centric fulfillment center location, calculated using regional demands and DC coordinates would best fit in West Plains, MO.

    10

    Table 6: AB-1035-G Orders per Year by Region

    Total

    1 2 3 4 25 27 36 29

    Table 7: AB-1035-G Sales Percentage by Region

    Total

    Northeast Region Midwest Region South Region West Region 1 2 3 4 0.17011287107567388 0.20762881501630429 0.36322587452158456 0.24066165537255396

    Conclusion

    Interpreting and Employing Data

    11

    Summary of findings and suggested actions.

    Use Regional DCs

    Do not use Centralized FC

    Order Quarter Pallet Crates at EOQs

    This report shows lead-time and cost variability for voice assistant SKU AB-1035-G.

    It also shows projections of regional sales data with South leading demand (35%).

    Regional DCs in New York, Chicago, Atlanta, and Los Angeles enhance responsiveness, and likely outperform a centralized FC in West Plains, MO, due to the proximity of the Ports of Entry.

    This is based on retail and wholesale customers paying for shipping from either the regional DC’s or centralized FC.

    In the case of regional DC’s, the highest cost is Chicago, since the other DCs are close to port.

    However, all incoming shipments would have to go to the central FC before the customer, ultimately costing Acme more for national shipping.

    Shipping in quarter pallet crate sizes for EOQs optimize logistics.

    Recommendations include decentralizing DCs, automating order processing, and enhancing ERP with supplier data to meet customer needs.

    11

    References

    Freight Rate. (2024, May 27). LTL dimensions and weight restrictions.
    [https://freightrate.com/blog/ltl-dimensions-and-weight-restrictions/](https://freightrate.com/blog/ltl-dimensions-and-weight-restrictions/)

    Hugos, M. (2018). Essentials of supply chain management. Wiley.

    National University. (n.d.). Business case study recommendations Unpublished manuscript.

    National University. (n.d.). M4 final project: Interpreting and employing data to build a business case – MGT608. Unpublished manuscript.

    STU Supply Chain. (2022, November 23). List of major ports in US and port rankings.
    [https://stusupplychain.com/major-ports-in-us.html](https://stusupplychain.com/major-ports-in-us.html)

    U.S. Census Bureau. (2022). Population and Housing Unit Estimates Datasets.
    [https://www.census.gov/programs-surveys/popest/data/data-sets.html](https://www.census.gov/programs-surveys/popest/data/data-sets.html)

    12

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    **Week3AssigmentSupplyChainDashboardDescriptionsandTables.docx**

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    **Assignment3CreatetheSupplyChainDashboard.xlsx**

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    Share your thoughts on the strengths and weaknesses of women and men’s leadership and management styles based on your experience. Remember, leadership is a relationship-oriented approach that focuses on a vision, mission, and goals. In contrast, management is the organizing and overseeing of a proce…

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    Share your thoughts on the strengths and weaknesses of women and men’s leadership and management styles based on your experience. Remember, leadership is a relationship-oriented approach that focuses on a vision, mission, and goals. In contrast, management is the organizing and overseeing of a process, function, or duty. Which leaders are more effective: women or men? Why? In which situations? Support your position using the readings, library, or scholarly sources.
    Submission, APA, 3 paragraphs

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    Specifically, you must address the following rubric criteria: 1. Compare the **leadership styles** of men and women in your organization. 2. Explain some **challenges** that women face in their leadership roles. 3. Reflect on how these differences **impact** your organization.

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    Assignment Prompt & Instructions

    Specifically, you must address the following rubric criteria:
    1. Compare the **leadership styles** of men and women in your organization.
    2. Explain some **challenges** that women face in their leadership roles.
    3. Reflect on how these differences **impact** your organization.

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    WORKSHEET Project teams include everyone who has a say in what happens during the project life cycle. The project manager needs to be able to coordinate the project’s milestones with everyone on the project team, as well as coordinate who among the stakeholders has the interest and power to complete…

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    WORKSHEET
    Project teams include everyone who has a say in what happens during the project life cycle. The project manager needs to be able to coordinate the project’s milestones with everyone on the project team, as well as coordinate who among the stakeholders has the interest and power to complete the various milestones.
    In this assessment, you will create a power/interest grid and develop a stakeholder matrix to analyze the stakeholder relationships and how to improve the collaboration for successful project implementation.
    ##### **Assessment Preparation**
    **Read** the following scenario:
    Mark is a project manager at a financial institution where data security is a top priority. Akeasha, the head of IT, has launched a project to replace any illegally installed software on the organization’s workstations with legal versions. Mark’s role is to collaborate with employees and department heads to ensure the project’s success. While most stakeholders are supportive, Angela, the head of investments, and Enrique, the head of customer relations, have been challenging to work with. Angela often claims she does not receive Mark’s emails, while Enrique only responds to Mark in person due to his busy schedule.
    Mark’s goal is to improve his collaboration with Angela and Enrique while maintaining strong engagement with other stakeholders to successfully implement the project.
    ##### **Assessment Deliverable**
    **Complete** the [Stakeholder Analysis](https://multimedia.phoenix.edu/cms/202553981) worksheet.
    \
    Stakeholder-Analysis.docx](https://www.sweetstudy.com/files/stakeholder-analysis-docx "Stakeholder-Analysis.docx")

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    Discussion Questions on Business – ## The_Gender_of_Branding_Early_.pdf – ## ResearchProposalWeek1.docx – WEEK4DISCUSSION.docx – micromarketingappendix.pdf – ProQuestDocuments-2025-09-22.pdf – The_Birth_of_a_Business_Icon_t.pdf **## The_Gender_of_Branding_Early_.pdf** Reproduced with…

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    Discussion Questions on Business

    – ## The_Gender_of_Branding_Early_.pdf

    – ## ResearchProposalWeek1.docx

    – WEEK4DISCUSSION.docx
    – micromarketingappendix.pdf
    – ProQuestDocuments-2025-09-22.pdf
    – The_Birth_of_a_Business_Icon_t.pdf

    **## The_Gender_of_Branding_Early_.pdf**

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    **## ResearchProposalWeek1.docx**

    1

    **Week 1 Assignment Research Proposal**

    Willie Collins

    AMU

    MKT600

    9/82025

    **Research Proposal: Nike Marketing Plan Proposal**

    Nike, Inc. is a worldwide sports footwear, apparel and sports products company, based in Beaverton, Oregon. It has over 190 countries of operation and is popularly known to be one of the most valuable and influential sports brands across the world. Nike had more than 27 per cent of the worldwide athletic footwear market as of 2023, surpassing Adidas, Puma, and Under Armour (Tcholakova, 2025). Even though it has been leading, Nike has faced rising challenges, such as heightened competition, changing consumer demands, and rising scrutiny concerning sustainability and supply chain morals. All these and changes in the consumer demographics also require a new marketing strategy that will help Nike to solidify its market standing and sustain relevancy in the long term.

    **Rationale**

    Nike is facing the need to implement a new marketing strategy that will respond to the dynamic consumer environment. The younger generations, especially Gen Z and Millennials, will tend to identify themselves with the brands that are sustainable, inclusive, and authentic (Jismark et al., 2025). The past scandals of Nike in terms of labour practices and sustainability still linger on consumer confidence, especially in the case of socially aware customers. Moreover, the brand is experiencing increased pressure from its competitors, such as Adidas, which has engaged celebrities and invested in sustainability and newer direct-to-consumer companies like Allbirds that focus on sustainable practices. These aspects emphasise the fact that Nike should rebrand itself with a new focus on sustainability, cultural affiliation, and innovation. The new marketing plan will enable Nike to attract younger and socially conscious groups and retain customers of its conventional athletic customer base.

    **Strategy**

    The target population of the proposed marketing strategy will be urban Gen Z and Millennial consumers who have a middle-to-high income level and belong to the age range of 18 to 35. This target audience is both males and females, and they are active in life, be it in the field of sports or leisurely activities. In terms of psychology, they value sustainability, inclusiveness and authenticity when making their buying choices. They are very active in the online community, appreciate interactivity and customised experiences, and brand image tends to be seen as a kind of continuation of personal ideals (Buckulcikova et al., 2022; Yang, 2024). The strategy will target the development of loyalty with the help of incorporating sustainability-based campaigns, adopting digital engagement tactics, including immersive storytelling, and supporting inclusivity via specific product lines and collaboration with ambassadors. In the last marketing plan, the data will be obtained with the help of trusted academic and business sources. These include:

    · Buckulcikova, D., Motta, D., Cornuz, A., & Brasser, S. (2022). The future of fashion.
    _ROBECO The Investment Engineers_, 2–46.
    [https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf](https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf)

    · Jismark, F., Bylin, T., & Rudenlöv, S. (2025). Factors Influencing Customer Loyalty in The Sportswear Industry: An Analysis of Key Determinants in Brand Selection.
    [https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770](https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770)

    · Tcholakova, E. (2025). Google search. Statista – The Statistics Portal for Market Data, Market Research and Market Studies.
    [https://www.statista.com/topics/4571/global-footwear-market/#editorsPicks](https://www.statista.com/topics/4571/global-footwear-market/)

    · Yang, Z. (2024). Research on rejuvenation strategies of traditional apparel brands.
    [https://ink.library.smu.edu.sg/etd_coll/552](https://ink.library.smu.edu.sg/etd_coll/552)

    **Conclusion**

    Overall, Nike is still a force in the sportswear industry worldwide, but it has huge issues that should be addressed with a new marketing strategy. Nike can maintain its dominance with a new strategy that appeals to socially conscious consumers in Gen Z and the Millennial generation, as well as enables it to solve the challenge of sustainability and inclusivity. The strategy focuses on establishing consumer values, strengthening brand authenticity, and attracting consumers to the company with new campaigns. With the help of industry research and consumer insights, Nike will be able to develop a marketing plan, which would turn the loyalty back, attract new markets, and enhance the competitive advantage.

    **References**

    Buckulcikova, D., Motta, D., Cornuz, A., & Brasser, S. (2022). The future of fashion.
    _ROBECO The Investment Engineers_, 2–46.
    [https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf](https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf)

    Jismark, F., Bylin, T., & Rudenlöv, S. (2025). Factors Influencing Customer Loyalty in The Sportswear Industry: An Analysis of Key Determinants in Brand Selection.
    [https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770](https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770)

    Tcholakova, E. (2025). Google search. Statista – The Statistics Portal for Market Data, Market Research and Market Studies.
    [https://www.statista.com/topics/4571/global-footwear-market/#editorsPicks](https://www.statista.com/topics/4571/global-footwear-market/)

    Yang, Z. (2024). Research on rejuvenation strategies of traditional apparel brands.
    [https://ink.library.smu.edu.sg/etd_coll/552](https://ink.library.smu.edu.sg/etd_coll/552)

    **WEEK4DISCUSSION.docx**

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    **micromarketingappendix.pdf**

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    **ProQuestDocuments-2025-09-22.pdf**

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    **The_Birth_of_a_Business_Icon_t.pdf**

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    **The_Birth_of_a_Business_Icon_t.pdf**

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    **## The_Gender_of_Branding_Early_.pdf**

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    **## ResearchProposalWeek1.docx**

    1

    **Week 1 Assignment Research Proposal**

    Willie Collins

    AMU

    MKT600

    9/82025

    **Research Proposal: Nike Marketing Plan Proposal**

    Nike, Inc. is a worldwide sports footwear, apparel and sports products company, based in Beaverton, Oregon. It has over 190 countries of operation and is popularly known to be one of the most valuable and influential sports brands across the world. Nike had more than 27 per cent of the worldwide athletic footwear market as of 2023, surpassing Adidas, Puma, and Under Armour (Tcholakova, 2025). Even though it has been leading, Nike has faced rising challenges, such as heightened competition, changing consumer demands, and rising scrutiny concerning sustainability and supply chain morals. All these and changes in the consumer demographics also require a new marketing strategy that will help Nike to solidify its market standing and sustain relevancy in the long term.

    **Rationale**

    Nike is facing the need to implement a new marketing strategy that will respond to the dynamic consumer environment. The younger generations, especially Gen Z and Millennials, will tend to identify themselves with the brands that are sustainable, inclusive, and authentic (Jismark et al., 2025). The past scandals of Nike in terms of labour practices and sustainability still linger on consumer confidence, especially in the case of socially aware customers. Moreover, the brand is experiencing increased pressure from its competitors, such as Adidas, which has engaged celebrities and invested in sustainability and newer direct-to-consumer companies like Allbirds that focus on sustainable practices. These aspects emphasise the fact that Nike should rebrand itself with a new focus on sustainability, cultural affiliation, and innovation. The new marketing plan will enable Nike to attract younger and socially conscious groups and retain customers of its conventional athletic customer base.

    **Strategy**

    The target population of the proposed marketing strategy will be urban Gen Z and Millennial consumers who have a middle-to-high income level and belong to the age range of 18 to 35. This target audience is both males and females, and they are active in life, be it in the field of sports or leisurely activities. In terms of psychology, they value sustainability, inclusiveness and authenticity when making their buying choices. They are very active in the online community, appreciate interactivity and customised experiences, and brand image tends to be seen as a kind of continuation of personal ideals (Buckulcikova et al., 2022; Yang, 2024). The strategy will target the development of loyalty with the help of incorporating sustainability-based campaigns, adopting digital engagement tactics, including immersive storytelling, and supporting inclusivity via specific product lines and collaboration with ambassadors. In the last marketing plan, the data will be obtained with the help of trusted academic and business sources. These include:

    · Buckulcikova, D., Motta, D., Cornuz, A., & Brasser, S. (2022). The future of fashion.
    _ROBECO The Investment Engineers_, 2–46.
    [https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf](https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf)

    · Jismark, F., Bylin, T., & Rudenlöv, S. (2025). Factors Influencing Customer Loyalty in The Sportswear Industry: An Analysis of Key Determinants in Brand Selection.
    [https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770](https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770)

    · Tcholakova, E. (2025). Google search. Statista – The Statistics Portal for Market Data, Market Research and Market Studies.
    [https://www.statista.com/topics/4571/global-footwear-market/#editorsPicks](https://www.statista.com/topics/4571/global-footwear-market/)

    · Yang, Z. (2024). Research on rejuvenation strategies of traditional apparel brands.
    [https://ink.library.smu.edu.sg/etd_coll/552](https://ink.library.smu.edu.sg/etd_coll/552)

    **Conclusion**

    Overall, Nike is still a force in the sportswear industry worldwide, but it has huge issues that should be addressed with a new marketing strategy. Nike can maintain its dominance with a new strategy that appeals to socially conscious consumers in Gen Z and the Millennial generation, as well as enables it to solve the challenge of sustainability and inclusivity. The strategy focuses on establishing consumer values, strengthening brand authenticity, and attracting consumers to the company with new campaigns. With the help of industry research and consumer insights, Nike will be able to develop a marketing plan, which would turn the loyalty back, attract new markets, and enhance the competitive advantage.

    **References**

    Buckulcikova, D., Motta, D., Cornuz, A., & Brasser, S. (2022). The future of fashion.
    _ROBECO The Investment Engineers_, 2–46.
    [https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf](https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf)

    Jismark, F., Bylin, T., & Rudenlöv, S. (2025). Factors Influencing Customer Loyalty in The Sportswear Industry: An Analysis of Key Determinants in Brand Selection.
    [https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770](https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770)

    Tcholakova, E. (2025). Google search. Statista – The Statistics Portal for Market Data, Market Research and Market Studies.
    [https://www.statista.com/topics/4571/global-footwear-market/#editorsPicks](https://www.statista.com/topics/4571/global-footwear-market/)

    Yang, Z. (2024). Research on rejuvenation strategies of traditional apparel brands.
    [https://ink.library.smu.edu.sg/etd_coll/552](https://ink.library.smu.edu.sg/etd_coll/552)

    **WEEK4DISCUSSION.docx**

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    **micromarketingappendix.pdf**

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    **ProQuestDocuments-2025-09-22.pdf**

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    **## The_Gender_of_Branding_Early_.pdf**

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    **## ResearchProposalWeek1.docx**

    1

    **Week 1 Assignment Research Proposal**

    Willie Collins

    AMU

    MKT600

    9/82025

    **Research Proposal: Nike Marketing Plan Proposal**

    Nike, Inc. is a worldwide sports footwear, apparel and sports products company, based in Beaverton, Oregon. It has over 190 countries of operation and is popularly known to be one of the most valuable and influential sports brands across the world. Nike had more than 27 per cent of the worldwide athletic footwear market as of 2023, surpassing Adidas, Puma, and Under Armour (Tcholakova, 2025). Even though it has been leading, Nike has faced rising challenges, such as heightened competition, changing consumer demands, and rising scrutiny concerning sustainability and supply chain morals. All these and changes in the consumer demographics also require a new marketing strategy that will help Nike to solidify its market standing and sustain relevancy in the long term.

    **Rationale**

    Nike is facing the need to implement a new marketing strategy that will respond to the dynamic consumer environment. The younger generations, especially Gen Z and Millennials, will tend to identify themselves with the brands that are sustainable, inclusive, and authentic (Jismark et al., 2025). The past scandals of Nike in terms of labour practices and sustainability still linger on consumer confidence, especially in the case of socially aware customers. Moreover, the brand is experiencing increased pressure from its competitors, such as Adidas, which has engaged celebrities and invested in sustainability and newer direct-to-consumer companies like Allbirds that focus on sustainable practices. These aspects emphasise the fact that Nike should rebrand itself with a new focus on sustainability, cultural affiliation, and innovation. The new marketing plan will enable Nike to attract younger and socially conscious groups and retain customers of its conventional athletic customer base.

    **Strategy**

    The target population of the proposed marketing strategy will be urban Gen Z and Millennial consumers who have a middle-to-high income level and belong to the age range of 18 to 35. This target audience is both males and females, and they are active in life, be it in the field of sports or leisurely activities. In terms of psychology, they value sustainability, inclusiveness and authenticity when making their buying choices. They are very active in the online community, appreciate interactivity and customised experiences, and brand image tends to be seen as a kind of continuation of personal ideals (Buckulcikova et al., 2022; Yang, 2024). The strategy will target the development of loyalty with the help of incorporating sustainability-based campaigns, adopting digital engagement tactics, including immersive storytelling, and supporting inclusivity via specific product lines and collaboration with ambassadors. In the last marketing plan, the data will be obtained with the help of trusted academic and business sources. These include:

    · Buckulcikova, D., Motta, D., Cornuz, A., & Brasser, S. (2022). The future of fashion.
    _ROBECO The Investment Engineers_, 2–46.
    [https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf](https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf)

    · Jismark, F., Bylin, T., & Rudenlöv, S. (2025). Factors Influencing Customer Loyalty in The Sportswear Industry: An Analysis of Key Determinants in Brand Selection.
    [https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770](https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770)

    · Tcholakova, E. (2025). Google search. Statista – The Statistics Portal for Market Data, Market Research and Market Studies.
    [https://www.statista.com/topics/4571/global-footwear-market/#editorsPicks](https://www.statista.com/topics/4571/global-footwear-market/)

    · Yang, Z. (2024). Research on rejuvenation strategies of traditional apparel brands.
    [https://ink.library.smu.edu.sg/etd_coll/552](https://ink.library.smu.edu.sg/etd_coll/552)

    **Conclusion**

    Overall, Nike is still a force in the sportswear industry worldwide, but it has huge issues that should be addressed with a new marketing strategy. Nike can maintain its dominance with a new strategy that appeals to socially conscious consumers in Gen Z and the Millennial generation, as well as enables it to solve the challenge of sustainability and inclusivity. The strategy focuses on establishing consumer values, strengthening brand authenticity, and attracting consumers to the company with new campaigns. With the help of industry research and consumer insights, Nike will be able to develop a marketing plan, which would turn the loyalty back, attract new markets, and enhance the competitive advantage.

    **References**

    Buckulcikova, D., Motta, D., Cornuz, A., & Brasser, S. (2022). The future of fashion.
    _ROBECO The Investment Engineers_, 2–46.
    [https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf](https://www.robeco.com/files/docm/docu-20220628-the-future-of-fashion.pdf)

    Jismark, F., Bylin, T., & Rudenlöv, S. (2025). Factors Influencing Customer Loyalty in The Sportswear Industry: An Analysis of Key Determinants in Brand Selection.
    [https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770](https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1964058&dswid=1770)

    Tcholakova, E. (2025). Google search. Statista – The Statistics Portal for Market Data, Market Research and Market Studies.
    [https://www.statista.com/topics/4571/global-footwear-market/#editorsPicks](https://www.statista.com/topics/4571/global-footwear-market/)

    Yang, Z. (2024). Research on rejuvenation strategies of traditional apparel brands.
    [https://ink.library.smu.edu.sg/etd_coll/552](https://ink.library.smu.edu.sg/etd_coll/552)

    **WEEK4DISCUSSION.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week4discussion-docx-10406869)

    **micromarketingappendix.pdf**

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    **ProQuestDocuments-2025-09-22.pdf**

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    **The_Birth_of_a_Business_Icon_t.pdf**

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