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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) – 2 years ago **files (4)** – ## 1.1Discussion.Listen_forHeavensSake.docx – ## 1.3Discussion.PeerFeedbackonYourCapstoneProject.docx – ## 1.2Discussion.LearningtoListenasaCoach.docx – ## 1.3ExemplaryCapstonePr…

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    Assignment Prompt & Instructions

    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

    – 2 years ago

    **files (4)**

    – ## 1.1Discussion.Listen_forHeavensSake.docx

    – ## 1.3Discussion.PeerFeedbackonYourCapstoneProject.docx

    – ## 1.2Discussion.LearningtoListenasaCoach.docx

    – ## 1.3ExemplaryCapstoneProjectIdeas.docx

    **## 1.1Discussion.Listen_forHeavensSake.docx**

    1.1 Discussion: Listen, for Heaven's Sake

    **Getting Started**

    In this workshop and course, you will continue to learn about listening and its importance in your work as a life coach, especially as you conduct coaching sessions.

    The Bible has a lot to say about listening and hearing. Here are a couple of my favorites as they relate to interacting with and helping others:

    · “Let people finish speaking before you try to answer them. That way you will not embarrass yourself and look foolish” (
    _Easy-to-Read Version_, 2006, Proverbs 18:13).

    · “My dear brothers and sisters, take note of this: Everyone should be quick to listen, slow to speak and slow to become angry” (
    _New International Version_, 1978/2011, James 1:19).

    What are key lessons from these verses and other biblical references that can guide your work as life coaches?

    **Upon successful completion of this discussion, you will be able to:**

    · Share your thoughts on biblical principles related to listening.

    · Identify ways in which practicing biblical listening can serve others in your role as a life coach.

    **Background Information**

    Listening is an essential ingredient to life, leadership, and relationships. Positive psychology and popular leadership principles reinforce this truth. Stephen Covey, author, business leader, and executive coach, reviewed leadership research from the past several decades before he concluded in his book
    _The 7 Habits of Highly Effective People_ that one of those habits is listening, or as he stated it: “Seek first to understand, then to be understood.”

    But as we noted in the Introduction, Scripture communicated this truth in the Old and New Testaments thousands of years before Covey ever wrote about it.

    As we move through this course, we will review and practice the effective listening techniques of life coaches. But remember, these practices are not only proven by research and contribute to healthy and helpful relationships, they are also biblical admonishments that may even facilitate spiritual growth, patience, and wisdom, both in you as the life coach and in your clients.

    **Instructions**

    1. discussion topic and respond to the following prompts:

    a. Comment on the verses in the Getting Started section, Proverbs 18:13 and James 1:19, and how listening contributes to growing patience in us and how it might help us become wise.

    b. Share an example either of when listening helped you deepen a relationship or of a missed opportunity when you failed to listen and how it impacted your relationship.

    2. Your postings should also:

    a. Be well developed by providing clear answers with evidence of critical thinking.

    b. Add greater depth to the discussion by introducing new ideas.

    **## 1.3Discussion.PeerFeedbackonYourCapstoneProject.docx**

    1.3 Discussion. Peer Feedback on Your Capstone Project

    **Getting Started**

    Over the past few courses, you’ve been progressively developing ideas and strategies for your Capstone Project. This discussion will provide a chance to share your ideas and approach and get valuable feedback from your peers.

    Sometimes you work so long and hard on a task that you can get tunnel vision. You become so immersed in the ideas and research that it’s hard to be objective about what works, what doesn’t work, and how to make any needed changes. That’s the beauty of peer feedback. As you summarize your Capstone ideas and approach in the discussion, your peers can bring a fresh perspective to your project. They might point out strong points you could build on or question things that are unclear or need to be reconsidered.

    The feedback is intended to strengthen your confidence in the project. It’s not only an opportunity to improve your Capstone Project but also an important lesson in learning to accept constructive comments. The ability to accept feedback and work in a collaborative way is an important skill that will serve you well in any career you choose.

    So, toward that end, you will summarize your Capstone idea and rationale in your discussion post so you can get valuable feedback from your peers on what changes you may want to make before finalizing your approach.

    **Upon successful completion of this discussion, you will be able to:**

    · Incorporate changes to your Capstone Project based upon objective feedback.

    **Background Information**

    Before posting a summary of your Capstone Project, review the outlines and instructor feedback you received regarding your Capstone Project in PSY-561 and PSY-562. Then, post a well-crafted response to each of the following discussion prompts. For your peers to give you the most helpful feedback, you will need to be very clear in how you summarize and explain your intended project. The more detailed and clear you are, the more you’ll benefit from this discussion.

    Also, keep in mind that your Capstone Project idea needs to meet these three criteria also highlighted in PSY 561:

    1. Your project needs to engage a small group of people.

    2. It needs to be related to life coaching and/or positive psychology.

    3. It needs to reflect the work you’ve completed in your literature review from PSY-561.

    Make note of helpful feedback you receive from peers so you can incorporate any changes as you finalize your Capstone Project approach later in the course.

    **Instructions**

    1. Navigate to the discussion topic and respond to the following discussion prompts:

    a. Review the document,
    [Exemplary Capstone Project Ideas\
    _(Word document)_](https://brightspace.indwes.edu/content/enforced/257967-4WI2024PSY-563-01C/Files/Exemplary%20Capstone%20Project%20Ideas%20(1).docx?ou=257967).

    b. Summarize your Capstone Project idea in one substantive paragraph with the Exemplary Capstone Project Ideas in mind. Also, remember that your Capstone Project idea needs to meet these three criteria also highlighted in PSY 561:

    i. Your project needs to engage a small group of people.

    ii. It needs to be related to life coaching and/or positive psychology.

    iii. It needs to reflect the work you’ve completed in your literature review from PSY-561.

    c. Explain who the target audience for your project will be.

    d. Explain how you plan to implement your Capstone Project during PSY 590. Typically, your project implementation takes place over a two-to-three week period, but it can extend longer than that.

    e. Discuss the main benefit your target audience will receive from your effort.

    f. State the main positive psychology theory or concept that is shaping your idea and implementation.

    2. Your initial post:

    a. Should be between 400 to 500 words.

    3. Your postings should also:

    a. Be well developed by providing clear answers with evidence of critical thinking.

    b. Add greater depth to the discussion by introducing new ideas.

    **## 1.2Discussion.LearningtoListenasaCoach.docx**

    1.2 Discussion. Learning to Listen as a Coach

    **Getting Started**

    Most people think they are good listeners. And because most people already assume they are good listeners, they rarely see a need to improve this vital skill. Granted, it’s easy to think we know how to listen; after all, we routinely engage in conversation every day. But poor listening is the norm. One common example of poor listening is word association responses. To illustrate this, let’s suppose Joe and his coworker Tim are having a casual conversation. Joe says, “I had a rough weekend. My basement flooded and we spent the past two days cleaning up.” Tim responds: “You don’t have to tell me about basements. Our basement flooded last summer, and it was a nightmare.” On the surface, it looks like Tim’s response is appropriate because it picks up on the topic of “basement floods.” But a closer look shows that Joe’s core message was emotional, not situational. Joe was communicating emotion when he said it was a “rough” weekend. He was telling Tim that he felt stressed out. But Tim focused on the flood and the inconvenience of the mess. Not only did Tim miss the emotion in Joe’s message, but he also turned the conversation away from Joe and focused it on himself and his experience. These communication miscues frequently pass as “good communication” between people.

    Another common problem associated with listening is the tendency to give advice. When the situation is well understood and advice is asked for, it can be appropriate. But most people are eager to tell others what they think or how their ideas or solutions can fix a given problem. While it is tempting to jump in with suggestions, it takes a lot more skill to help the person arrive at a solution that they discover on their own. Effective listeners understand they should do less talking and problem-solving and, instead, work to draw out the other person’s ideas. Through the use of thoughtful questions and genuine empathy, you can draw a person out toward a solution that feels far more satisfying because they have full ownership of it.

    There’s a good reason the first discussion of the course focuses on listening. In the first chapter of your textbook, Becoming a Professional Life Coach, the authors discuss the importance of listening. The authors make it clear that the type of listening that works best for life coaching is not one that focuses on giving advice or problem-solving. Rather, they suggest an approach that carefully listens to a person’s “possibilities, goals, dreams, and aspirations” (p. 6). This is also the emphasis that positive psychology encourages.

    Life coaching is also focused on making the client’s needs front and center. To do that, the life coach needs to be attentive to emotional messages. They need to be able to read between the lines so the core message is not missed.

    In this discussion, you will have the opportunity to explore what attentive listening entails and how it also incorporates principles of positive psychology.

    **Upon successful completion of this discussion, you will be able to:**

    · Explore aspects of active listening as they relate to life coaching and positive psychology.

    **Background Information**

    To get the most from this discussion, first, watch the videos and complete the assigned reading. Then do a thoughtful assessment of your actual listening skills based on what you’ve learned. The more honest you are about where you need to grow, the more benefit you will derive from the discussion.

    **Instructions**

    1. Read Chapter 1 in your textbook,
    _Becoming a Professional Life Coach: Lessons from the Institute for Life Coach Training_.

    2. Watch the video "Listening Skills" (3:32):

    [_(new tab)_](https://go.openathens.net/redirector/indwes.edu?url=https%3a%2f%2ffod.infobase.com%2fPortalPlaylists.aspx%3fwID%3d98671%26xtid%3d40422%26loid%3d88101)

    3. Watch the video "People Skills: Coaching on the Job" (14:45):

    4. discussion topic and respond to the following discussion prompts:

    a. The majority of people assess themselves as “good listeners.” But research has shown that most of us tend to overestimate the effectiveness of our listening skills. Why do you think we tend to overestimate our actual listening abilities?

    b. In the video “Listening Skills,” there are several suggestions on how to listen more effectively. Which of these suggestions represents a skill you need to work on? Explain.

    c. What specific listening skills do you need to keep your coaching conversations focused on “possibilities, goals, dreams, and aspirations”? Be specific.

    d. How does positive psychology reinforce listening to another person that focuses on “possibilities, goals, dreams, and aspirations”? Provide at least one concept from positive psychology that supports that approach.

    5. Your initial post:

    a. Should be between 400 to 500 words.

    6. Your postings should also:

    a. Be well developed by providing clear answers with evidence of critical thinking.

    b. Add greater depth to the discussion by introducing new ideas.

    c. Provide clarification to classmates' questions and provide insight into the discussion.

    d. Be posted on three different days during the workshop.

    **## 1.3ExemplaryCapstoneProjectIdeas.docx**

    **Exemplary Capstone Project Ideas**

    In the following pages, you will see three examples of what other MA students did for their Capstone Projects. Notice a few important pieces:

    1. Their project ideas align with the three criteria mentioned previously:

    a. Your project needs to engage a small group of people.

    b. It needs to be related to life coaching and/or positive psychology.

    c. It needs to reflect the work you’ve completed in your literature review.

    2. The project examples provide details around how they will implement their ideas with a group of people over a period of time. Generally, you need plan on at least two or three weeks during PSY 590 to implement your project.

    **Example 1: Spiritual Giftedness and a Strengths-based Approach**

    _Provide a detailed description of your Capstone Project._

    The implementation of a strengths-based approach to meaning and well-being is a fundamental concept in the world of positive psychology.  Just as God created us with a profile of individual character strengths and values, the Bible also provides a spectrum of spiritual gifts that we are empowered with.  The plan for my capstone creative project is to incorporate many of the evidence-based concepts and interventions of the strengths-based approach and incorporate them into the realm of spiritual gifts and the application of those in our lives.  This is taking the known science and research behind this approach and applying it to a Christian/church context.

    I am planning on finding one or two spiritual gifts assessments, and having each individual in the group take them.  We will then discuss our results and talk about what it means.  I then am taking the model of the evidence-based intervention of incorporating your VIA character strengths in a new way each day and inserting the concept of spiritual gifts.  My idea is to have each member of the group identify and incorporate their top spiritual gifts in new ways over the course of a certain time.  Some thoughts have been to find a way to use them to minister to an individual outside the church, and individual inside the church, and also a way to use them as a group to serve the church in some way.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    I would see this project taking a month to complete.  The first step would be taking the assessment.  Next, we would discuss our results and determine ways to apply the results to our lives.  We would then spend a week or two performing the targeted exercises.  Finally, we would get back together and discuss our results and outcomes and how they affected us, what worked, and what didn’t.

    **Example 2: Creating Online Meaningful Connections**

    _Provide a detailed description of your Capstone Project._

    I would like to create online group meetings for people who are lonely and struggling to have meaningful connections.  The meetings would revolve around meeting new people and having more meaningful connections with people they already know. Since the pandemic I have heard from so many people about how lonely they are.  Several of my friends are single for various reasons and have stated how hard it is to make good connections with people.  After listening to them many say that the dating sites are less than desirable and the people on there are not really looking for meaningful connections. A few acquaintances have stated that they cannot afford to pay to meet people on more reputable social sites.  My female friends have also complained that they would love more female friends to interact with but struggle to get those relationships off of the ground.  After listening to several people, it seems that today’s tech world has caused a shift in socialization and people are struggling with their social skills.  I spoke to 15 people around what they thought of having a group structured coaching event online (Zoom) where they could interact while I mediated the group and they could all share their experiences and goals.  Everyone I spoke to thought this was a great idea.  Many also stated they just do not feel comfortable socializing anymore but really want more meaningful connections in their lives.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    I will need 4-5 weeks total.  First, I will complete the brochure that introduces the benefits of finding meaningful connections so that I can present it to people who will want to participate in the group.

    I will establish a two-hour time period over a three week period for clients to meet in a group setting to support one another while I help each person discover what their goals will be while also challenging them to feel confident enough to step out of the comfort and find new relationship or to interact differently in the relationships that they may already have.

    The second meeting will revolve around the participants results from the challenges that they set for themselves and discussing with the group so that everyone can feel supported and not alone.  We will then set another set of goals for the coming week.

    Week three will be going back over the previous two weeks and seeing where everyone thinks that they are and what they have learned about themselves and where they confidence level is.  Then I will give opportunity for anyone who feels they need more time or support to continue with me one on one.

    I will also survey everyone at the start of the workshop to gage where they think they are in their lives as far as happiness and well-being are and I will administer the survey again after our time together to see if they experienced better relationships and happiness after utilizing a coach.

    **Example 3: Black Light**

    _Provide a detailed description of your Capstone Project._

    My capstone is called “Black Light”, and it is a poetry and journaling workbook that is geared towards helping members of the African American community foster a regular well-being routine in their lives using the concepts of PERMA. The workbook will include writing assignments that reinforce some of the PERMA concepts. I believe that writing is a huge tool in helping to feel seen and heard, as well as a great tool for healing. I have decided to create this with artist in mind because I know a lot, if not all, artists tend to suffer from some type of mental illness such as anxiety, depression and bipolar disorder. The use of art is often an outlet for them but once they become professional, that outlet becomes lessened personally and heightened performatively. This activity book is designed to be used over the course of four weeks, with each work starting the new PERMA theme. “Positive emotion”, the first theme in PERMA, will be explored each week, in each chapter. The first week will begin with Engagement and will move forward. In addition to poetry writing assignments, there will also be journaling assignments and an assessment. The book will also include positive quotes from different people in the African American community, who are speaking on inspiration or mental health. The book opens with explanations on what Positive Psychology is, what PERMA is, how to use the book, how to use it even if you don’t write poetry and what to expect to gain from it.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    Participants were informed that they were embarking upon a four-week journey with this project that would require them to do some mental exploration and quite a bit of writing. Those who were still interested received a link to go to the workbook and begin working. The workbook is self-explanatory on each page, and comes with information prior to starting on how to use it and what to expect from it. On Google docs, a form will be created for each of the participants to leave feedback each week, and then the final week, they will be prompted to leave feedback for that week, as well as for the project as whole. The book suggests to participants that they spend two days a week using the book, one day for exploring what the activities are and how to go about them, and then a second day where they complete whatever they didn’t do the first. They will be sent reminders at the start of each week to utilize the workbook and then again at the end of the week to do the survey. They are allowed to submit the survey anonymously if they choose. The final project in the workbook is also to write a letter of gratitude or otherwise expression to the creator of the book, that they will actually turn back in to me at the end of the fourth week.

    **## 1.3ExemplaryCapstoneProjectIdeas.docx**

    **Exemplary Capstone Project Ideas**

    In the following pages, you will see three examples of what other MA students did for their Capstone Projects. Notice a few important pieces:

    1. Their project ideas align with the three criteria mentioned previously:

    a. Your project needs to engage a small group of people.

    b. It needs to be related to life coaching and/or positive psychology.

    c. It needs to reflect the work you’ve completed in your literature review.

    2. The project examples provide details around how they will implement their ideas with a group of people over a period of time. Generally, you need plan on at least two or three weeks during PSY 590 to implement your project.

    **Example 1: Spiritual Giftedness and a Strengths-based Approach**

    _Provide a detailed description of your Capstone Project._

    The implementation of a strengths-based approach to meaning and well-being is a fundamental concept in the world of positive psychology.  Just as God created us with a profile of individual character strengths and values, the Bible also provides a spectrum of spiritual gifts that we are empowered with.  The plan for my capstone creative project is to incorporate many of the evidence-based concepts and interventions of the strengths-based approach and incorporate them into the realm of spiritual gifts and the application of those in our lives.  This is taking the known science and research behind this approach and applying it to a Christian/church context.

    I am planning on finding one or two spiritual gifts assessments, and having each individual in the group take them.  We will then discuss our results and talk about what it means.  I then am taking the model of the evidence-based intervention of incorporating your VIA character strengths in a new way each day and inserting the concept of spiritual gifts.  My idea is to have each member of the group identify and incorporate their top spiritual gifts in new ways over the course of a certain time.  Some thoughts have been to find a way to use them to minister to an individual outside the church, and individual inside the church, and also a way to use them as a group to serve the church in some way.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    I would see this project taking a month to complete.  The first step would be taking the assessment.  Next, we would discuss our results and determine ways to apply the results to our lives.  We would then spend a week or two performing the targeted exercises.  Finally, we would get back together and discuss our results and outcomes and how they affected us, what worked, and what didn’t.

    **Example 2: Creating Online Meaningful Connections**

    _Provide a detailed description of your Capstone Project._

    I would like to create online group meetings for people who are lonely and struggling to have meaningful connections.  The meetings would revolve around meeting new people and having more meaningful connections with people they already know. Since the pandemic I have heard from so many people about how lonely they are.  Several of my friends are single for various reasons and have stated how hard it is to make good connections with people.  After listening to them many say that the dating sites are less than desirable and the people on there are not really looking for meaningful connections. A few acquaintances have stated that they cannot afford to pay to meet people on more reputable social sites.  My female friends have also complained that they would love more female friends to interact with but struggle to get those relationships off of the ground.  After listening to several people, it seems that today’s tech world has caused a shift in socialization and people are struggling with their social skills.  I spoke to 15 people around what they thought of having a group structured coaching event online (Zoom) where they could interact while I mediated the group and they could all share their experiences and goals.  Everyone I spoke to thought this was a great idea.  Many also stated they just do not feel comfortable socializing anymore but really want more meaningful connections in their lives.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    I will need 4-5 weeks total.  First, I will complete the brochure that introduces the benefits of finding meaningful connections so that I can present it to people who will want to participate in the group.

    I will establish a two-hour time period over a three week period for clients to meet in a group setting to support one another while I help each person discover what their goals will be while also challenging them to feel confident enough to step out of the comfort and find new relationship or to interact differently in the relationships that they may already have.

    The second meeting will revolve around the participants results from the challenges that they set for themselves and discussing with the group so that everyone can feel supported and not alone.  We will then set another set of goals for the coming week.

    Week three will be going back over the previous two weeks and seeing where everyone thinks that they are and what they have learned about themselves and where they confidence level is.  Then I will give opportunity for anyone who feels they need more time or support to continue with me one on one.

    I will also survey everyone at the start of the workshop to gage where they think they are in their lives as far as happiness and well-being are and I will administer the survey again after our time together to see if they experienced better relationships and happiness after utilizing a coach.

    **Example 3: Black Light**

    _Provide a detailed description of your Capstone Project._

    My capstone is called “Black Light”, and it is a poetry and journaling workbook that is geared towards helping members of the African American community foster a regular well-being routine in their lives using the concepts of PERMA. The workbook will include writing assignments that reinforce some of the PERMA concepts. I believe that writing is a huge tool in helping to feel seen and heard, as well as a great tool for healing. I have decided to create this with artist in mind because I know a lot, if not all, artists tend to suffer from some type of mental illness such as anxiety, depression and bipolar disorder. The use of art is often an outlet for them but once they become professional, that outlet becomes lessened personally and heightened performatively. This activity book is designed to be used over the course of four weeks, with each work starting the new PERMA theme. “Positive emotion”, the first theme in PERMA, will be explored each week, in each chapter. The first week will begin with Engagement and will move forward. In addition to poetry writing assignments, there will also be journaling assignments and an assessment. The book will also include positive quotes from different people in the African American community, who are speaking on inspiration or mental health. The book opens with explanations on what Positive Psychology is, what PERMA is, how to use the book, how to use it even if you don’t write poetry and what to expect to gain from it.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    Participants were informed that they were embarking upon a four-week journey with this project that would require them to do some mental exploration and quite a bit of writing. Those who were still interested received a link to go to the workbook and begin working. The workbook is self-explanatory on each page, and comes with information prior to starting on how to use it and what to expect from it. On Google docs, a form will be created for each of the participants to leave feedback each week, and then the final week, they will be prompted to leave feedback for that week, as well as for the project as whole. The book suggests to participants that they spend two days a week using the book, one day for exploring what the activities are and how to go about them, and then a second day where they complete whatever they didn’t do the first. They will be sent reminders at the start of each week to utilize the workbook and then again at the end of the week to do the survey. They are allowed to submit the survey anonymously if they choose. The final project in the workbook is also to write a letter of gratitude or otherwise expression to the creator of the book, that they will actually turn back in to me at the end of the fourth week.

    **## 1.1Discussion.Listen_forHeavensSake.docx**

    1.1 Discussion: Listen, for Heaven's Sake

    **Getting Started**

    In this workshop and course, you will continue to learn about listening and its importance in your work as a life coach, especially as you conduct coaching sessions.

    The Bible has a lot to say about listening and hearing. Here are a couple of my favorites as they relate to interacting with and helping others:

    · “Let people finish speaking before you try to answer them. That way you will not embarrass yourself and look foolish” (
    _Easy-to-Read Version_, 2006, Proverbs 18:13).

    · “My dear brothers and sisters, take note of this: Everyone should be quick to listen, slow to speak and slow to become angry” (
    _New International Version_, 1978/2011, James 1:19).

    What are key lessons from these verses and other biblical references that can guide your work as life coaches?

    **Upon successful completion of this discussion, you will be able to:**

    · Share your thoughts on biblical principles related to listening.

    · Identify ways in which practicing biblical listening can serve others in your role as a life coach.

    **Background Information**

    Listening is an essential ingredient to life, leadership, and relationships. Positive psychology and popular leadership principles reinforce this truth. Stephen Covey, author, business leader, and executive coach, reviewed leadership research from the past several decades before he concluded in his book
    _The 7 Habits of Highly Effective People_ that one of those habits is listening, or as he stated it: “Seek first to understand, then to be understood.”

    But as we noted in the Introduction, Scripture communicated this truth in the Old and New Testaments thousands of years before Covey ever wrote about it.

    As we move through this course, we will review and practice the effective listening techniques of life coaches. But remember, these practices are not only proven by research and contribute to healthy and helpful relationships, they are also biblical admonishments that may even facilitate spiritual growth, patience, and wisdom, both in you as the life coach and in your clients.

    **Instructions**

    1. discussion topic and respond to the following prompts:

    a. Comment on the verses in the Getting Started section, Proverbs 18:13 and James 1:19, and how listening contributes to growing patience in us and how it might help us become wise.

    b. Share an example either of when listening helped you deepen a relationship or of a missed opportunity when you failed to listen and how it impacted your relationship.

    2. Your postings should also:

    a. Be well developed by providing clear answers with evidence of critical thinking.

    b. Add greater depth to the discussion by introducing new ideas.

    **## 1.3Discussion.PeerFeedbackonYourCapstoneProject.docx**

    1.3 Discussion. Peer Feedback on Your Capstone Project

    **Getting Started**

    Over the past few courses, you’ve been progressively developing ideas and strategies for your Capstone Project. This discussion will provide a chance to share your ideas and approach and get valuable feedback from your peers.

    Sometimes you work so long and hard on a task that you can get tunnel vision. You become so immersed in the ideas and research that it’s hard to be objective about what works, what doesn’t work, and how to make any needed changes. That’s the beauty of peer feedback. As you summarize your Capstone ideas and approach in the discussion, your peers can bring a fresh perspective to your project. They might point out strong points you could build on or question things that are unclear or need to be reconsidered.

    The feedback is intended to strengthen your confidence in the project. It’s not only an opportunity to improve your Capstone Project but also an important lesson in learning to accept constructive comments. The ability to accept feedback and work in a collaborative way is an important skill that will serve you well in any career you choose.

    So, toward that end, you will summarize your Capstone idea and rationale in your discussion post so you can get valuable feedback from your peers on what changes you may want to make before finalizing your approach.

    **Upon successful completion of this discussion, you will be able to:**

    · Incorporate changes to your Capstone Project based upon objective feedback.

    **Background Information**

    Before posting a summary of your Capstone Project, review the outlines and instructor feedback you received regarding your Capstone Project in PSY-561 and PSY-562. Then, post a well-crafted response to each of the following discussion prompts. For your peers to give you the most helpful feedback, you will need to be very clear in how you summarize and explain your intended project. The more detailed and clear you are, the more you’ll benefit from this discussion.

    Also, keep in mind that your Capstone Project idea needs to meet these three criteria also highlighted in PSY 561:

    1. Your project needs to engage a small group of people.

    2. It needs to be related to life coaching and/or positive psychology.

    3. It needs to reflect the work you’ve completed in your literature review from PSY-561.

    Make note of helpful feedback you receive from peers so you can incorporate any changes as you finalize your Capstone Project approach later in the course.

    **Instructions**

    1. Navigate to the discussion topic and respond to the following discussion prompts:

    a. Review the document,
    [Exemplary Capstone Project Ideas\
    _(Word document)_](https://brightspace.indwes.edu/content/enforced/257967-4WI2024PSY-563-01C/Files/Exemplary%20Capstone%20Project%20Ideas%20(1).docx?ou=257967).

    b. Summarize your Capstone Project idea in one substantive paragraph with the Exemplary Capstone Project Ideas in mind. Also, remember that your Capstone Project idea needs to meet these three criteria also highlighted in PSY 561:

    i. Your project needs to engage a small group of people.

    ii. It needs to be related to life coaching and/or positive psychology.

    iii. It needs to reflect the work you’ve completed in your literature review from PSY-561.

    c. Explain who the target audience for your project will be.

    d. Explain how you plan to implement your Capstone Project during PSY 590. Typically, your project implementation takes place over a two-to-three week period, but it can extend longer than that.

    e. Discuss the main benefit your target audience will receive from your effort.

    f. State the main positive psychology theory or concept that is shaping your idea and implementation.

    2. Your initial post:

    a. Should be between 400 to 500 words.

    3. Your postings should also:

    a. Be well developed by providing clear answers with evidence of critical thinking.

    b. Add greater depth to the discussion by introducing new ideas.

    **## 1.2Discussion.LearningtoListenasaCoach.docx**

    1.2 Discussion. Learning to Listen as a Coach

    **Getting Started**

    Most people think they are good listeners. And because most people already assume they are good listeners, they rarely see a need to improve this vital skill. Granted, it’s easy to think we know how to listen; after all, we routinely engage in conversation every day. But poor listening is the norm. One common example of poor listening is word association responses. To illustrate this, let’s suppose Joe and his coworker Tim are having a casual conversation. Joe says, “I had a rough weekend. My basement flooded and we spent the past two days cleaning up.” Tim responds: “You don’t have to tell me about basements. Our basement flooded last summer, and it was a nightmare.” On the surface, it looks like Tim’s response is appropriate because it picks up on the topic of “basement floods.” But a closer look shows that Joe’s core message was emotional, not situational. Joe was communicating emotion when he said it was a “rough” weekend. He was telling Tim that he felt stressed out. But Tim focused on the flood and the inconvenience of the mess. Not only did Tim miss the emotion in Joe’s message, but he also turned the conversation away from Joe and focused it on himself and his experience. These communication miscues frequently pass as “good communication” between people.

    Another common problem associated with listening is the tendency to give advice. When the situation is well understood and advice is asked for, it can be appropriate. But most people are eager to tell others what they think or how their ideas or solutions can fix a given problem. While it is tempting to jump in with suggestions, it takes a lot more skill to help the person arrive at a solution that they discover on their own. Effective listeners understand they should do less talking and problem-solving and, instead, work to draw out the other person’s ideas. Through the use of thoughtful questions and genuine empathy, you can draw a person out toward a solution that feels far more satisfying because they have full ownership of it.

    There’s a good reason the first discussion of the course focuses on listening. In the first chapter of your textbook, Becoming a Professional Life Coach, the authors discuss the importance of listening. The authors make it clear that the type of listening that works best for life coaching is not one that focuses on giving advice or problem-solving. Rather, they suggest an approach that carefully listens to a person’s “possibilities, goals, dreams, and aspirations” (p. 6). This is also the emphasis that positive psychology encourages.

    Life coaching is also focused on making the client’s needs front and center. To do that, the life coach needs to be attentive to emotional messages. They need to be able to read between the lines so the core message is not missed.

    In this discussion, you will have the opportunity to explore what attentive listening entails and how it also incorporates principles of positive psychology.

    **Upon successful completion of this discussion, you will be able to:**

    · Explore aspects of active listening as they relate to life coaching and positive psychology.

    **Background Information**

    To get the most from this discussion, first, watch the videos and complete the assigned reading. Then do a thoughtful assessment of your actual listening skills based on what you’ve learned. The more honest you are about where you need to grow, the more benefit you will derive from the discussion.

    **Instructions**

    1. Read Chapter 1 in your textbook,
    _Becoming a Professional Life Coach: Lessons from the Institute for Life Coach Training_.

    2. Watch the video "Listening Skills" (3:32):

    [_(new tab)_](https://go.openathens.net/redirector/indwes.edu?url=https%3a%2f%2ffod.infobase.com%2fPortalPlaylists.aspx%3fwID%3d98671%26xtid%3d40422%26loid%3d88101)

    3. Watch the video "People Skills: Coaching on the Job" (14:45):

    4. discussion topic and respond to the following discussion prompts:

    a. The majority of people assess themselves as “good listeners.” But research has shown that most of us tend to overestimate the effectiveness of our listening skills. Why do you think we tend to overestimate our actual listening abilities?

    b. In the video “Listening Skills,” there are several suggestions on how to listen more effectively. Which of these suggestions represents a skill you need to work on? Explain.

    c. What specific listening skills do you need to keep your coaching conversations focused on “possibilities, goals, dreams, and aspirations”? Be specific.

    d. How does positive psychology reinforce listening to another person that focuses on “possibilities, goals, dreams, and aspirations”? Provide at least one concept from positive psychology that supports that approach.

    5. Your initial post:

    a. Should be between 400 to 500 words.

    6. Your postings should also:

    a. Be well developed by providing clear answers with evidence of critical thinking.

    b. Add greater depth to the discussion by introducing new ideas.

    c. Provide clarification to classmates' questions and provide insight into the discussion.

    d. Be posted on three different days during the workshop.

    **## 1.3ExemplaryCapstoneProjectIdeas.docx**

    **Exemplary Capstone Project Ideas**

    In the following pages, you will see three examples of what other MA students did for their Capstone Projects. Notice a few important pieces:

    1. Their project ideas align with the three criteria mentioned previously:

    a. Your project needs to engage a small group of people.

    b. It needs to be related to life coaching and/or positive psychology.

    c. It needs to reflect the work you’ve completed in your literature review.

    2. The project examples provide details around how they will implement their ideas with a group of people over a period of time. Generally, you need plan on at least two or three weeks during PSY 590 to implement your project.

    **Example 1: Spiritual Giftedness and a Strengths-based Approach**

    _Provide a detailed description of your Capstone Project._

    The implementation of a strengths-based approach to meaning and well-being is a fundamental concept in the world of positive psychology.  Just as God created us with a profile of individual character strengths and values, the Bible also provides a spectrum of spiritual gifts that we are empowered with.  The plan for my capstone creative project is to incorporate many of the evidence-based concepts and interventions of the strengths-based approach and incorporate them into the realm of spiritual gifts and the application of those in our lives.  This is taking the known science and research behind this approach and applying it to a Christian/church context.

    I am planning on finding one or two spiritual gifts assessments, and having each individual in the group take them.  We will then discuss our results and talk about what it means.  I then am taking the model of the evidence-based intervention of incorporating your VIA character strengths in a new way each day and inserting the concept of spiritual gifts.  My idea is to have each member of the group identify and incorporate their top spiritual gifts in new ways over the course of a certain time.  Some thoughts have been to find a way to use them to minister to an individual outside the church, and individual inside the church, and also a way to use them as a group to serve the church in some way.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    I would see this project taking a month to complete.  The first step would be taking the assessment.  Next, we would discuss our results and determine ways to apply the results to our lives.  We would then spend a week or two performing the targeted exercises.  Finally, we would get back together and discuss our results and outcomes and how they affected us, what worked, and what didn’t.

    **Example 2: Creating Online Meaningful Connections**

    _Provide a detailed description of your Capstone Project._

    I would like to create online group meetings for people who are lonely and struggling to have meaningful connections.  The meetings would revolve around meeting new people and having more meaningful connections with people they already know. Since the pandemic I have heard from so many people about how lonely they are.  Several of my friends are single for various reasons and have stated how hard it is to make good connections with people.  After listening to them many say that the dating sites are less than desirable and the people on there are not really looking for meaningful connections. A few acquaintances have stated that they cannot afford to pay to meet people on more reputable social sites.  My female friends have also complained that they would love more female friends to interact with but struggle to get those relationships off of the ground.  After listening to several people, it seems that today’s tech world has caused a shift in socialization and people are struggling with their social skills.  I spoke to 15 people around what they thought of having a group structured coaching event online (Zoom) where they could interact while I mediated the group and they could all share their experiences and goals.  Everyone I spoke to thought this was a great idea.  Many also stated they just do not feel comfortable socializing anymore but really want more meaningful connections in their lives.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    I will need 4-5 weeks total.  First, I will complete the brochure that introduces the benefits of finding meaningful connections so that I can present it to people who will want to participate in the group.

    I will establish a two-hour time period over a three week period for clients to meet in a group setting to support one another while I help each person discover what their goals will be while also challenging them to feel confident enough to step out of the comfort and find new relationship or to interact differently in the relationships that they may already have.

    The second meeting will revolve around the participants results from the challenges that they set for themselves and discussing with the group so that everyone can feel supported and not alone.  We will then set another set of goals for the coming week.

    Week three will be going back over the previous two weeks and seeing where everyone thinks that they are and what they have learned about themselves and where they confidence level is.  Then I will give opportunity for anyone who feels they need more time or support to continue with me one on one.

    I will also survey everyone at the start of the workshop to gage where they think they are in their lives as far as happiness and well-being are and I will administer the survey again after our time together to see if they experienced better relationships and happiness after utilizing a coach.

    **Example 3: Black Light**

    _Provide a detailed description of your Capstone Project._

    My capstone is called “Black Light”, and it is a poetry and journaling workbook that is geared towards helping members of the African American community foster a regular well-being routine in their lives using the concepts of PERMA. The workbook will include writing assignments that reinforce some of the PERMA concepts. I believe that writing is a huge tool in helping to feel seen and heard, as well as a great tool for healing. I have decided to create this with artist in mind because I know a lot, if not all, artists tend to suffer from some type of mental illness such as anxiety, depression and bipolar disorder. The use of art is often an outlet for them but once they become professional, that outlet becomes lessened personally and heightened performatively. This activity book is designed to be used over the course of four weeks, with each work starting the new PERMA theme. “Positive emotion”, the first theme in PERMA, will be explored each week, in each chapter. The first week will begin with Engagement and will move forward. In addition to poetry writing assignments, there will also be journaling assignments and an assessment. The book will also include positive quotes from different people in the African American community, who are speaking on inspiration or mental health. The book opens with explanations on what Positive Psychology is, what PERMA is, how to use the book, how to use it even if you don’t write poetry and what to expect to gain from it.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    Participants were informed that they were embarking upon a four-week journey with this project that would require them to do some mental exploration and quite a bit of writing. Those who were still interested received a link to go to the workbook and begin working. The workbook is self-explanatory on each page, and comes with information prior to starting on how to use it and what to expect from it. On Google docs, a form will be created for each of the participants to leave feedback each week, and then the final week, they will be prompted to leave feedback for that week, as well as for the project as whole. The book suggests to participants that they spend two days a week using the book, one day for exploring what the activities are and how to go about them, and then a second day where they complete whatever they didn’t do the first. They will be sent reminders at the start of each week to utilize the workbook and then again at the end of the week to do the survey. They are allowed to submit the survey anonymously if they choose. The final project in the workbook is also to write a letter of gratitude or otherwise expression to the creator of the book, that they will actually turn back in to me at the end of the fourth week.

    **## 1.1Discussion.Listen_forHeavensSake.docx**

    1.1 Discussion: Listen, for Heaven's Sake

    **Getting Started**

    In this workshop and course, you will continue to learn about listening and its importance in your work as a life coach, especially as you conduct coaching sessions.

    The Bible has a lot to say about listening and hearing. Here are a couple of my favorites as they relate to interacting with and helping others:

    · “Let people finish speaking before you try to answer them. That way you will not embarrass yourself and look foolish” (
    _Easy-to-Read Version_, 2006, Proverbs 18:13).

    · “My dear brothers and sisters, take note of this: Everyone should be quick to listen, slow to speak and slow to become angry” (
    _New International Version_, 1978/2011, James 1:19).

    What are key lessons from these verses and other biblical references that can guide your work as life coaches?

    **Upon successful completion of this discussion, you will be able to:**

    · Share your thoughts on biblical principles related to listening.

    · Identify ways in which practicing biblical listening can serve others in your role as a life coach.

    **Background Information**

    Listening is an essential ingredient to life, leadership, and relationships. Positive psychology and popular leadership principles reinforce this truth. Stephen Covey, author, business leader, and executive coach, reviewed leadership research from the past several decades before he concluded in his book
    _The 7 Habits of Highly Effective People_ that one of those habits is listening, or as he stated it: “Seek first to understand, then to be understood.”

    But as we noted in the Introduction, Scripture communicated this truth in the Old and New Testaments thousands of years before Covey ever wrote about it.

    As we move through this course, we will review and practice the effective listening techniques of life coaches. But remember, these practices are not only proven by research and contribute to healthy and helpful relationships, they are also biblical admonishments that may even facilitate spiritual growth, patience, and wisdom, both in you as the life coach and in your clients.

    **Instructions**

    1. discussion topic and respond to the following prompts:

    a. Comment on the verses in the Getting Started section, Proverbs 18:13 and James 1:19, and how listening contributes to growing patience in us and how it might help us become wise.

    b. Share an example either of when listening helped you deepen a relationship or of a missed opportunity when you failed to listen and how it impacted your relationship.

    2. Your postings should also:

    a. Be well developed by providing clear answers with evidence of critical thinking.

    b. Add greater depth to the discussion by introducing new ideas.

    **## 1.3Discussion.PeerFeedbackonYourCapstoneProject.docx**

    1.3 Discussion. Peer Feedback on Your Capstone Project

    **Getting Started**

    Over the past few courses, you’ve been progressively developing ideas and strategies for your Capstone Project. This discussion will provide a chance to share your ideas and approach and get valuable feedback from your peers.

    Sometimes you work so long and hard on a task that you can get tunnel vision. You become so immersed in the ideas and research that it’s hard to be objective about what works, what doesn’t work, and how to make any needed changes. That’s the beauty of peer feedback. As you summarize your Capstone ideas and approach in the discussion, your peers can bring a fresh perspective to your project. They might point out strong points you could build on or question things that are unclear or need to be reconsidered.

    The feedback is intended to strengthen your confidence in the project. It’s not only an opportunity to improve your Capstone Project but also an important lesson in learning to accept constructive comments. The ability to accept feedback and work in a collaborative way is an important skill that will serve you well in any career you choose.

    So, toward that end, you will summarize your Capstone idea and rationale in your discussion post so you can get valuable feedback from your peers on what changes you may want to make before finalizing your approach.

    **Upon successful completion of this discussion, you will be able to:**

    · Incorporate changes to your Capstone Project based upon objective feedback.

    **Background Information**

    Before posting a summary of your Capstone Project, review the outlines and instructor feedback you received regarding your Capstone Project in PSY-561 and PSY-562. Then, post a well-crafted response to each of the following discussion prompts. For your peers to give you the most helpful feedback, you will need to be very clear in how you summarize and explain your intended project. The more detailed and clear you are, the more you’ll benefit from this discussion.

    Also, keep in mind that your Capstone Project idea needs to meet these three criteria also highlighted in PSY 561:

    1. Your project needs to engage a small group of people.

    2. It needs to be related to life coaching and/or positive psychology.

    3. It needs to reflect the work you’ve completed in your literature review from PSY-561.

    Make note of helpful feedback you receive from peers so you can incorporate any changes as you finalize your Capstone Project approach later in the course.

    **Instructions**

    1. Navigate to the discussion topic and respond to the following discussion prompts:

    a. Review the document,
    [Exemplary Capstone Project Ideas\
    _(Word document)_](https://brightspace.indwes.edu/content/enforced/257967-4WI2024PSY-563-01C/Files/Exemplary%20Capstone%20Project%20Ideas%20(1).docx?ou=257967).

    b. Summarize your Capstone Project idea in one substantive paragraph with the Exemplary Capstone Project Ideas in mind. Also, remember that your Capstone Project idea needs to meet these three criteria also highlighted in PSY 561:

    i. Your project needs to engage a small group of people.

    ii. It needs to be related to life coaching and/or positive psychology.

    iii. It needs to reflect the work you’ve completed in your literature review from PSY-561.

    c. Explain who the target audience for your project will be.

    d. Explain how you plan to implement your Capstone Project during PSY 590. Typically, your project implementation takes place over a two-to-three week period, but it can extend longer than that.

    e. Discuss the main benefit your target audience will receive from your effort.

    f. State the main positive psychology theory or concept that is shaping your idea and implementation.

    2. Your initial post:

    a. Should be between 400 to 500 words.

    3. Your postings should also:

    a. Be well developed by providing clear answers with evidence of critical thinking.

    b. Add greater depth to the discussion by introducing new ideas.

    **## 1.2Discussion.LearningtoListenasaCoach.docx**

    1.2 Discussion. Learning to Listen as a Coach

    **Getting Started**

    Most people think they are good listeners. And because most people already assume they are good listeners, they rarely see a need to improve this vital skill. Granted, it’s easy to think we know how to listen; after all, we routinely engage in conversation every day. But poor listening is the norm. One common example of poor listening is word association responses. To illustrate this, let’s suppose Joe and his coworker Tim are having a casual conversation. Joe says, “I had a rough weekend. My basement flooded and we spent the past two days cleaning up.” Tim responds: “You don’t have to tell me about basements. Our basement flooded last summer, and it was a nightmare.” On the surface, it looks like Tim’s response is appropriate because it picks up on the topic of “basement floods.” But a closer look shows that Joe’s core message was emotional, not situational. Joe was communicating emotion when he said it was a “rough” weekend. He was telling Tim that he felt stressed out. But Tim focused on the flood and the inconvenience of the mess. Not only did Tim miss the emotion in Joe’s message, but he also turned the conversation away from Joe and focused it on himself and his experience. These communication miscues frequently pass as “good communication” between people.

    Another common problem associated with listening is the tendency to give advice. When the situation is well understood and advice is asked for, it can be appropriate. But most people are eager to tell others what they think or how their ideas or solutions can fix a given problem. While it is tempting to jump in with suggestions, it takes a lot more skill to help the person arrive at a solution that they discover on their own. Effective listeners understand they should do less talking and problem-solving and, instead, work to draw out the other person’s ideas. Through the use of thoughtful questions and genuine empathy, you can draw a person out toward a solution that feels far more satisfying because they have full ownership of it.

    There’s a good reason the first discussion of the course focuses on listening. In the first chapter of your textbook, Becoming a Professional Life Coach, the authors discuss the importance of listening. The authors make it clear that the type of listening that works best for life coaching is not one that focuses on giving advice or problem-solving. Rather, they suggest an approach that carefully listens to a person’s “possibilities, goals, dreams, and aspirations” (p. 6). This is also the emphasis that positive psychology encourages.

    Life coaching is also focused on making the client’s needs front and center. To do that, the life coach needs to be attentive to emotional messages. They need to be able to read between the lines so the core message is not missed.

    In this discussion, you will have the opportunity to explore what attentive listening entails and how it also incorporates principles of positive psychology.

    **Upon successful completion of this discussion, you will be able to:**

    · Explore aspects of active listening as they relate to life coaching and positive psychology.

    **Background Information**

    To get the most from this discussion, first, watch the videos and complete the assigned reading. Then do a thoughtful assessment of your actual listening skills based on what you’ve learned. The more honest you are about where you need to grow, the more benefit you will derive from the discussion.

    **Instructions**

    1. Read Chapter 1 in your textbook,
    _Becoming a Professional Life Coach: Lessons from the Institute for Life Coach Training_.

    2. Watch the video "Listening Skills" (3:32):

    [_(new tab)_](https://go.openathens.net/redirector/indwes.edu?url=https%3a%2f%2ffod.infobase.com%2fPortalPlaylists.aspx%3fwID%3d98671%26xtid%3d40422%26loid%3d88101)

    3. Watch the video "People Skills: Coaching on the Job" (14:45):

    4. discussion topic and respond to the following discussion prompts:

    a. The majority of people assess themselves as “good listeners.” But research has shown that most of us tend to overestimate the effectiveness of our listening skills. Why do you think we tend to overestimate our actual listening abilities?

    b. In the video “Listening Skills,” there are several suggestions on how to listen more effectively. Which of these suggestions represents a skill you need to work on? Explain.

    c. What specific listening skills do you need to keep your coaching conversations focused on “possibilities, goals, dreams, and aspirations”? Be specific.

    d. How does positive psychology reinforce listening to another person that focuses on “possibilities, goals, dreams, and aspirations”? Provide at least one concept from positive psychology that supports that approach.

    5. Your initial post:

    a. Should be between 400 to 500 words.

    6. Your postings should also:

    a. Be well developed by providing clear answers with evidence of critical thinking.

    b. Add greater depth to the discussion by introducing new ideas.

    c. Provide clarification to classmates' questions and provide insight into the discussion.

    d. Be posted on three different days during the workshop.

    **## 1.3ExemplaryCapstoneProjectIdeas.docx**

    **Exemplary Capstone Project Ideas**

    In the following pages, you will see three examples of what other MA students did for their Capstone Projects. Notice a few important pieces:

    1. Their project ideas align with the three criteria mentioned previously:

    a. Your project needs to engage a small group of people.

    b. It needs to be related to life coaching and/or positive psychology.

    c. It needs to reflect the work you’ve completed in your literature review.

    2. The project examples provide details around how they will implement their ideas with a group of people over a period of time. Generally, you need plan on at least two or three weeks during PSY 590 to implement your project.

    **Example 1: Spiritual Giftedness and a Strengths-based Approach**

    _Provide a detailed description of your Capstone Project._

    The implementation of a strengths-based approach to meaning and well-being is a fundamental concept in the world of positive psychology.  Just as God created us with a profile of individual character strengths and values, the Bible also provides a spectrum of spiritual gifts that we are empowered with.  The plan for my capstone creative project is to incorporate many of the evidence-based concepts and interventions of the strengths-based approach and incorporate them into the realm of spiritual gifts and the application of those in our lives.  This is taking the known science and research behind this approach and applying it to a Christian/church context.

    I am planning on finding one or two spiritual gifts assessments, and having each individual in the group take them.  We will then discuss our results and talk about what it means.  I then am taking the model of the evidence-based intervention of incorporating your VIA character strengths in a new way each day and inserting the concept of spiritual gifts.  My idea is to have each member of the group identify and incorporate their top spiritual gifts in new ways over the course of a certain time.  Some thoughts have been to find a way to use them to minister to an individual outside the church, and individual inside the church, and also a way to use them as a group to serve the church in some way.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    I would see this project taking a month to complete.  The first step would be taking the assessment.  Next, we would discuss our results and determine ways to apply the results to our lives.  We would then spend a week or two performing the targeted exercises.  Finally, we would get back together and discuss our results and outcomes and how they affected us, what worked, and what didn’t.

    **Example 2: Creating Online Meaningful Connections**

    _Provide a detailed description of your Capstone Project._

    I would like to create online group meetings for people who are lonely and struggling to have meaningful connections.  The meetings would revolve around meeting new people and having more meaningful connections with people they already know. Since the pandemic I have heard from so many people about how lonely they are.  Several of my friends are single for various reasons and have stated how hard it is to make good connections with people.  After listening to them many say that the dating sites are less than desirable and the people on there are not really looking for meaningful connections. A few acquaintances have stated that they cannot afford to pay to meet people on more reputable social sites.  My female friends have also complained that they would love more female friends to interact with but struggle to get those relationships off of the ground.  After listening to several people, it seems that today’s tech world has caused a shift in socialization and people are struggling with their social skills.  I spoke to 15 people around what they thought of having a group structured coaching event online (Zoom) where they could interact while I mediated the group and they could all share their experiences and goals.  Everyone I spoke to thought this was a great idea.  Many also stated they just do not feel comfortable socializing anymore but really want more meaningful connections in their lives.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    I will need 4-5 weeks total.  First, I will complete the brochure that introduces the benefits of finding meaningful connections so that I can present it to people who will want to participate in the group.

    I will establish a two-hour time period over a three week period for clients to meet in a group setting to support one another while I help each person discover what their goals will be while also challenging them to feel confident enough to step out of the comfort and find new relationship or to interact differently in the relationships that they may already have.

    The second meeting will revolve around the participants results from the challenges that they set for themselves and discussing with the group so that everyone can feel supported and not alone.  We will then set another set of goals for the coming week.

    Week three will be going back over the previous two weeks and seeing where everyone thinks that they are and what they have learned about themselves and where they confidence level is.  Then I will give opportunity for anyone who feels they need more time or support to continue with me one on one.

    I will also survey everyone at the start of the workshop to gage where they think they are in their lives as far as happiness and well-being are and I will administer the survey again after our time together to see if they experienced better relationships and happiness after utilizing a coach.

    **Example 3: Black Light**

    _Provide a detailed description of your Capstone Project._

    My capstone is called “Black Light”, and it is a poetry and journaling workbook that is geared towards helping members of the African American community foster a regular well-being routine in their lives using the concepts of PERMA. The workbook will include writing assignments that reinforce some of the PERMA concepts. I believe that writing is a huge tool in helping to feel seen and heard, as well as a great tool for healing. I have decided to create this with artist in mind because I know a lot, if not all, artists tend to suffer from some type of mental illness such as anxiety, depression and bipolar disorder. The use of art is often an outlet for them but once they become professional, that outlet becomes lessened personally and heightened performatively. This activity book is designed to be used over the course of four weeks, with each work starting the new PERMA theme. “Positive emotion”, the first theme in PERMA, will be explored each week, in each chapter. The first week will begin with Engagement and will move forward. In addition to poetry writing assignments, there will also be journaling assignments and an assessment. The book will also include positive quotes from different people in the African American community, who are speaking on inspiration or mental health. The book opens with explanations on what Positive Psychology is, what PERMA is, how to use the book, how to use it even if you don’t write poetry and what to expect to gain from it.

    _Explain the timeline that you will need in order to fully implement your project. In other words, how much time is needed from the start of the project to the finish? Detail the actual steps you will take to implement the entire project from start to finish._

    Participants were informed that they were embarking upon a four-week journey with this project that would require them to do some mental exploration and quite a bit of writing. Those who were still interested received a link to go to the workbook and begin working. The workbook is self-explanatory on each page, and comes with information prior to starting on how to use it and what to expect from it. On Google docs, a form will be created for each of the participants to leave feedback each week, and then the final week, they will be prompted to leave feedback for that week, as well as for the project as whole. The book suggests to participants that they spend two days a week using the book, one day for exploring what the activities are and how to go about them, and then a second day where they complete whatever they didn’t do the first. They will be sent reminders at the start of each week to utilize the workbook and then again at the end of the week to do the survey. They are allowed to submit the survey anonymously if they choose. The final project in the workbook is also to write a letter of gratitude or otherwise expression to the creator of the book, that they will actually turn back in to me at the end of the fourth week.

  • [Solved] Policy briefs

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    – 2 years ago **files (1)** – ## WEEK9Asignment8100.docx **## WEEK9Asignment8100.docx** **Policy briefs** ![Close-up of gears with words on them Description automatically generated](https://www.sweetstudy.com/questions/policy-briefs) A policy brief is a concise summary of a particular issue, the pol…

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    – 2 years ago

    **files (1)**

    – ## WEEK9Asignment8100.docx

    **## WEEK9Asignment8100.docx**

    **Policy briefs**

    ![Close-up of gears with words on them Description automatically generated](https://www.sweetstudy.com/questions/policy-briefs)

    A policy brief is a concise summary of a particular issue, the policy options to deal with it, and   recommendations on the best option. Policy briefs must deliver critical information to the stakeholders who can influence a specific policy. For assignment 3 you will develop a policy brief building on your policy issues and theory explored in assignments 1 and 2.

    The assignment should include:

    · Title: A good title quickly communicates the contents of the brief in a memorable way.

    · Introduction: This would be one paragraph that to include your  health policy issue and the proposed policy action.

    · Context or Scope of Problem: This section communicates the importance of the problem and aims to convince the stakeholders of the necessity of policy action.

    · Policy Alternatives: This section discusses the current policy approach and explains proposed options. It should be fair and accurate while convincing the stakeholders why the policy action proposed in the brief is the most desirable.

    · Policy Recommendations: This section contains the most detailed explanation of the concrete steps to be taken to address the policy issue.

    · Conclusion

    Resources

    Be sure to review the Learning Resources before completing this activity.
    Click the weekly resources link to access the resources.

    [**WEEKLY RESOURCES**](https://waldenu.instructure.com/courses/147502/modules/items/5623939)

    To Prepare

    · Review the Learning resources on writing policy briefs.

    **The Assignment: (2 pages)**

    **Submit** a 2 page (not including title page and references) policy brief. Include the following:

    · Title: A good title quickly communicates the contents of the brief in a memorable way.

    · Introduction: This would be one paragraph that includes the students health policy issue and the proposed policy action.

    · Context or Scope of Problem: This section communicates the importance of the problem and aims to convince the reader of the necessity of policy action.

    · Policy Alternatives: This section discusses the current policy approach and explains proposed options. It should be fair and accurate while convincing the reader why the policy action proposed in the brief is the most desirable.

    · Policy Recommendations: This section contains the most detailed explanation of the concrete steps to be taken to address the policy issue.

    · Conclusion

    **Reminder**: The College of Nursing requires that all papers submitted include a title page, introduction, summary, and references. Although policy briefs do not usually include references, since this is a scholarly paper a reference page is required. The Walden Writing Center Sample Paper provides an example of those required elements (available at
    [https://academicguides.waldenu.edu/writingcenter/templates/general#s-lg-box-20293632Links to an external site.](https://academicguides.waldenu.edu/writingcenter/templates/general)). All papers submitted must use this formatting.

    ## image1.jpeg

    **## WEEK9Asignment8100.docx**

    **Policy briefs**

    ![Close-up of gears with words on them Description automatically generated](https://www.sweetstudy.com/questions/policy-briefs)

    A policy brief is a concise summary of a particular issue, the policy options to deal with it, and   recommendations on the best option. Policy briefs must deliver critical information to the stakeholders who can influence a specific policy. For assignment 3 you will develop a policy brief building on your policy issues and theory explored in assignments 1 and 2.

    The assignment should include:

    · Title: A good title quickly communicates the contents of the brief in a memorable way.

    · Introduction: This would be one paragraph that to include your  health policy issue and the proposed policy action.

    · Context or Scope of Problem: This section communicates the importance of the problem and aims to convince the stakeholders of the necessity of policy action.

    · Policy Alternatives: This section discusses the current policy approach and explains proposed options. It should be fair and accurate while convincing the stakeholders why the policy action proposed in the brief is the most desirable.

    · Policy Recommendations: This section contains the most detailed explanation of the concrete steps to be taken to address the policy issue.

    · Conclusion

    Resources

    Be sure to review the Learning Resources before completing this activity.
    Click the weekly resources link to access the resources.

    [**WEEKLY RESOURCES**](https://waldenu.instructure.com/courses/147502/modules/items/5623939)

    To Prepare

    · Review the Learning resources on writing policy briefs.

    **The Assignment: (2 pages)**

    **Submit** a 2 page (not including title page and references) policy brief. Include the following:

    · Title: A good title quickly communicates the contents of the brief in a memorable way.

    · Introduction: This would be one paragraph that includes the students health policy issue and the proposed policy action.

    · Context or Scope of Problem: This section communicates the importance of the problem and aims to convince the reader of the necessity of policy action.

    · Policy Alternatives: This section discusses the current policy approach and explains proposed options. It should be fair and accurate while convincing the reader why the policy action proposed in the brief is the most desirable.

    · Policy Recommendations: This section contains the most detailed explanation of the concrete steps to be taken to address the policy issue.

    · Conclusion

    **Reminder**: The College of Nursing requires that all papers submitted include a title page, introduction, summary, and references. Although policy briefs do not usually include references, since this is a scholarly paper a reference page is required. The Walden Writing Center Sample Paper provides an example of those required elements (available at
    [https://academicguides.waldenu.edu/writingcenter/templates/general#s-lg-box-20293632Links to an external site.](https://academicguides.waldenu.edu/writingcenter/templates/general)). All papers submitted must use this formatting.

    ## image1.jpeg

  • [Solved] PHI 4302 II

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) – 2 years ago **files (1)** – ## BusinessPolicyandStrategyPHI4302_UnitIIDB.docx **## BusinessPolicyandStrategyPHI4302_UnitIIDB.docx** 2 Considering that some who study business may not become chief executive…

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    – 2 years ago

    **files (1)**

    – ## BusinessPolicyandStrategyPHI4302_UnitIIDB.docx

    **## BusinessPolicyandStrategyPHI4302_UnitIIDB.docx**

    2

    Considering that some who study business may not become chief executive officers or work in upper management, why do you think strategic management should matter to all members and layers of an organization? Your entry must be at least 200 words in length. No references or citations are necessary. APA Format is required.

    **## BusinessPolicyandStrategyPHI4302_UnitIIDB.docx**

    2

    Considering that some who study business may not become chief executive officers or work in upper management, why do you think strategic management should matter to all members and layers of an organization? Your entry must be at least 200 words in length. No references or citations are necessary. APA Format is required.

  • [Solved] Organizational Development Week 1 Discussion

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) 1. Conduct an internet search of organizational theories. Thinking about the historical perspective of organizational theory, list and explain examples of organizations that still use a classical theorist appr…

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

    1. Conduct an internet search of organizational theories. Thinking about the historical perspective of organizational theory, list and explain examples of organizations that still use a classical theorist approach (i.e. Taylor, Marx, etc.).
    2. Thinking about your current or past organization, which type of organization theory best represents your organization? Why?
    3. In a perfect world, which theory or theories do you think would best be represented in your current or past organization? Why?
    4. There is a network of stakeholders and competitors surrounding an organization such as unions, special interests, customers, partners, regulatory agencies, etc.  What are the major stakeholders and competitors that influence (or try to influence) your current or past organization? How and what do they specifically influence?

    – 2 years ago

  • [Solved] Operation Plan Activity 1

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management) Can I get assist with this question? – 2 years ago

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management)

    Can I get assist with this question?

    – 2 years ago

  • [Solved] Nursing Computer and informatics. Module 4 Homework

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    Review the website Patient Safety America created by John T. James, PhD. [http://www.patientsafetyamerica.com/Links to an external site.](http://www.patientsafetyamerica.com/) Read the Journal Article Electronic Health Records and Patient Safety [https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4377566/…

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    Assignment Prompt & Instructions

    Review the website Patient Safety America created by John T. James, PhD.  [http://www.patientsafetyamerica.com/Links to an external site.](http://www.patientsafetyamerica.com/)

    Read the Journal Article Electronic Health Records and Patient Safety [https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4377566/pdf/ACI-06-0136.pdfLinks to an external site.](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4377566/pdf/ACI-06-0136.pdf)

    Write a thoughtful entry regarding the website created by Dr. James and your main take-aways. How did you feel as you were reading the details regarding medical errors in the U.S. hospital system. Additionally, discuss how electronic health records have been used to enhance patient safety. Please conduct your own research using reputable sources as needed.

    The discussion must be at least 400 words and submitted in APA 7th edition format with a minimum of 2 peer reviewed references within the last 5 years.

    – 2 years ago

  • [Solved] Nursing Assignment: Frankl Book Critique

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    Please see Attachment – 2 years ago **files (1)** – ## Assignment3.1-FranklBookCritique.docx **## Assignment3.1-FranklBookCritique.docx** WK Assignment 3: Frankl Book Critique Directions Please read _Man's Search for Meaning_ by Viktor Frankl and review Part I pp. IX–93 and Part II pp. 97–165 Descri…

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    Please see Attachment

    – 2 years ago

    **files (1)**

    – ## Assignment3.1-FranklBookCritique.docx

    **## Assignment3.1-FranklBookCritique.docx**

    WK Assignment 3: Frankl Book Critique

    Directions

    Please read
    _Man's Search for Meaning_ by Viktor Frankl and review Part I pp. IX–93 and Part II pp. 97–165

    Describe, in one paragraph, the primary thesis of Man's Search for Meaning and how Frankl's theory on Logotherapy was developed.

    How is nursing theory similarly developed?

    How is this book and Logotherapy relevant to nursing theory and development? Make a connection between Frankl's experiences and his observations on meaning-making amidst his suffering and how his story relates to other nursing theorists, their observations, and their experiences that led to the development of their theories. Provide 1–2 examples of nursing theory relevance.

    Discuss the book's relevance and provide examples to nursing knowledge and advanced practice.

    What is your opinion of the book?

    Assignment Details

    **3- to 4-text pages** (
    not including the title and reference pages), written in current APA format. Your paper must be double spaced, and you must use an APA approved 12–point font. WORD DOCUMENT

    Please provide a title and reference page.

    **\*\* PLEASE INCLUDE : Turnitin Report**

    **## Assignment3.1-FranklBookCritique.docx**

    WK Assignment 3: Frankl Book Critique

    Directions

    Please read
    _Man's Search for Meaning_ by Viktor Frankl and review Part I pp. IX–93 and Part II pp. 97–165

    Describe, in one paragraph, the primary thesis of Man's Search for Meaning and how Frankl's theory on Logotherapy was developed.

    How is nursing theory similarly developed?

    How is this book and Logotherapy relevant to nursing theory and development? Make a connection between Frankl's experiences and his observations on meaning-making amidst his suffering and how his story relates to other nursing theorists, their observations, and their experiences that led to the development of their theories. Provide 1–2 examples of nursing theory relevance.

    Discuss the book's relevance and provide examples to nursing knowledge and advanced practice.

    What is your opinion of the book?

    Assignment Details

    **3- to 4-text pages** (
    not including the title and reference pages), written in current APA format. Your paper must be double spaced, and you must use an APA approved 12–point font. WORD DOCUMENT

    Please provide a title and reference page.

    **\*\* PLEASE INCLUDE : Turnitin Report**

  • [Solved] NUR512 week 3

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    – 2 years ago **files (1)** – ## Discussion3Module3TEAM.docx **## Discussion3Module3TEAM.docx** ![A screenshot of a computer Description automatically generated](https://www.sweetstudy.com/questions/nur512-week-3) ![A screenshot of a white sheet Description automatically generated](https://www.sweet…

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    – 2 years ago

    **files (1)**

    – ## Discussion3Module3TEAM.docx

    **## Discussion3Module3TEAM.docx**

    ![A screenshot of a computer Description automatically generated](https://www.sweetstudy.com/questions/nur512-week-3)

    ![A screenshot of a white sheet Description automatically generated](https://www.sweetstudy.com/questions/nur512-week-3)

    ![A screenshot of a paper Description automatically generated](https://www.sweetstudy.com/questions/nur512-week-3)

    ## image1.png

    ## image2.png

    ## image3.png

    **## Discussion3Module3TEAM.docx**

    ![A screenshot of a computer Description automatically generated](https://www.sweetstudy.com/questions/nur512-week-3)

    ![A screenshot of a white sheet Description automatically generated](https://www.sweetstudy.com/questions/nur512-week-3)

    ![A screenshot of a paper Description automatically generated](https://www.sweetstudy.com/questions/nur512-week-3)

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  • [Solved] Strategy A1

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management) Homework – 2 years ago **files (2)** – ## StrategyAssignment1Template.pdf – ## StrategyAssignment1Instructions.pdf **## StrategyAssignment1Template.pdf** Playing Field, Competition, and O…

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management)

    Homework

    – 2 years ago

    **files (2)**

    – ## StrategyAssignment1Template.pdf

    – ## StrategyAssignment1Instructions.pdf

    **## StrategyAssignment1Template.pdf**

    Playing Field, Competition, and Our Organization

    TO: Insert name of CEO of selected Company

    FROM: Your name

    DATE: Today’s date

    RE: Playing Field, Competition & Our Organization

    (Student to update all sections color-coded in RED and change color to BLACK)

    1. Introduction and Playing Field Description
    Provide an opening paragraph that explains the intended purpose of this Executive Briefing and the
    topics you intend to cover.

    a. Company Name and
    Organization within
    the company

    Example “Motel Six”

    Example “Motel Division. (Note: If your company is diverse like Apple, it is advised
    to analyze a specific segment/business unit/product because competitors in the
    iPhone segment (Samsung/Google) are very different than competitors in their Music
    division (Spotify, Pandora)

    b. Industry Example “Hospitality Industry”
    c. Market Size Provide a market size estimate for the Industry or the Playing Field (Note: This

    should be the global market and not the size of your current company. The size of
    your current company goes into the fourth table)

    d. Playing Field

    Example: “Two-star motels in the US and Canada serving road travelers.” (Note:
    this is the specific description of the segment of the industry in which you will
    compete. These often have geographic boundaries and descriptors of the key product
    attributes. See Week 2 of the DQ forum.)

    e. Rationale for Selection

    Brief explanation of why you selected this segment. (Note: We usually determine
    target segments based on factors like revenue potential, growth rates, financial
    attractiveness, conformance with our key capabilities and competencies, our ability
    to meet this segment’s customer needs, etc.)

    �
    2. Competitive Analysis

    Competitor 1: Company Name

    a. Size Provide information on the relative size of this competitor in the Playing Field. if

    specific data is not available, a qualitative description is acceptable like "Company X is
    believed to be the market leader" or "Company Y is relatively small and focused only in
    the U.S. and doesn't have a presence in Canada." Try and use the same metric and year
    for each of the three entities contrasted in this report.

    b. Most Significant
    Strength and
    Weakness

    Describe the competitor’s biggest strength.

    Describe the competitor’s biggest weakness.

    c. Competitive
    Impact of
    Strength and
    Weakness.

    Briefly explain how this strength and weakness impacts the competitor’s ability to
    compete effectively.

    d. Recent
    Performance

    Describe the competitor’s recent performance. Explain whether the company is generally
    winning or losing in this Playing Field based on this recent performance. (Note: You
    would be well-served to support your conclusions with data)

    e. Major
    Developments

    Has the competitor introduced any game-changing new products, technologies,
    capabilities, etc. (focus on revolutionary and not evolutionary). Have they developed (or
    lost) a key competitive advantage?

    Competitor 2: Company Name

    a. Size Provide information on the relative size of this competitor in the Playing Field. if

    specific data is not available, a qualitative description is acceptable like "Company X is
    believed to be the market leader" or "Company Y is relatively small and focused only in
    the U.S. and doesn't have a presence in Canada." Try and use the same metric and year
    for each of the three entities contrasted in this report.

    b. Most Significant
    Strength and
    Weakness

    Describe the competitor’s biggest strength.

    Describe the competitor’s biggest weakness.

    c. Competitive
    Impact of
    Strength and
    Weakness.

    Briefly explain how this strength and weakness impacts the competitor’s ability to
    compete effectively.

    d. Recent
    Performance

    Describe the competitor’s recent performance. Explain whether the company is generally
    winning or losing in this Playing Field based on this recent performance. (Note: You
    would be well-served to support your conclusions with data)

    e. Major
    Developments

    Has the competitor introduced any game-changing new products, technologies,
    capabilities, etc. (focus on revolutionary and not evolutionary). Have they developed (or
    lost) a key competitive advantage?

    3. Organizational Assessment

    a. Size Provide information on our relative size in the Playing Field – qualitative perspective is

    acceptable if data is not available
    b. Most Significant

    Strength and
    Weakness

    Highlight our biggest strength.

    Highlight our biggest weakness.

    c. Competitive Impact
    of Strength and
    Weakness.

    Briefly explain how these strengths and weaknesses impact our ability to compete
    effectively.

    d. Recent
    Performance

    Describe our company’s recent performance Explain whether we are generally winning
    or losing in this Playing Field. (Note: You would be well-served to support your
    conclusions with data.

    e. Major
    Developments

    Have we introduced any game-changing new products, technologies, capabilities, etc.
    (focus on revolutionary and not evolutionary)? Have we developed (or lost) a key
    competitive advantage?

    4. Key Conclusions
    Provide a succinct conclusion that captures your critical insights about the target segment and the relative
    competitive balance of the three companies you analyzed. Define where you think your company is poised in terms

    of its competitive position against the two competitors you identified.

    5. References
    Include in-text citations for all data, assertions, and facts, and a corresponding reference list. Appendices are
    allowable if additional supplemental information is needed for the brief.

    **## StrategyAssignment1Instructions.pdf**

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 1 of 7

    Assignment 1: Where to Play: Playing Field, Competition & Your Organization
    Due: Monday, 9:00 am (eastern), Week 5 (Weight: 25%)

    Introduction

    “Find out everything that you can about the playing field.
    You should know what your competitors’ salespeople eat for breakfast.”

    – Jack Welch –

    As the Chief Strategy Officer of your company, you have been commissioned to recommend a game-
    winning move that will allow your company to achieve strong revenue and profit growth and to create a
    sustainable competitive advantage. Although your game-winning move will not be presented to the CEO
    until Week 10, you have been asked to provide written executive briefs on your progress in Weeks 4 and 8.

    You want to impress the CEO and your colleagues with your insights and recommendations! You know
    that the best way to do this is to follow Jack’s logical 5-slide approach to strategy. Since there will be two
    interim updates, you have decided to focus your Week 4 executive brief on the Playing Field, the
    Competition, and Your Organization. You will focus your Week 8 executive brief on What’s Around the
    Corner? and your Game-Winning Move. You will then synthesize your findings and recommendation into
    five PowerPoint slides for your presentation in Week 10. At the culmination of this three-part strategy
    assignment, you will have a clearly articulated and persuasive game plan to win!

    Instructions for Assignment 1

    Using the Assignment 1 Template, address the following:

    1. Introduction and Playing Field Description: Provide an opening paragraph that explains the
    purpose of your brief, then detail the specific target segment of the market where you are
    choosing to compete. You should ensure the target segment is sufficiently large to achieve your
    company’s sales and profit growth objectives, but sufficiently focused so that your company can
    intimately understand market characteristics and compete effectively. The template provided for
    this assignment guides you on how to organize relevant information, including:

    a. Your company
    b. The industry for your organization of choice
    c. The market size of this industry
    d. Specific description of the segment of this industry in which you will compete (the Playing

    Field)
    e. Brief explanation of why you selected this segment.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 2 of 7

    2. Competitive Analysis: In this section you will identify the two most formidable competitors in

    your playing field and address the following for each:
    a. How big is each competitor in this target segment?
    b. What is their most significant strength and their most significant weakness?
    c. Briefly explain how this strength and this weakness impact their ability to compete

    effectively.
    d. Does their recent performance indicate they are generally winning or losing in this playing

    field? Support your conclusions with data.
    e. Has anyone (including new market entrants) introduced any game-changing new

    products/technology/capabilities? Have they developed (or lost) a key competitive
    advantage?

    3. Organizational Assessment: In this section you will “turn the mirror around” and look inward to
    assess the capabilities and competencies of your chosen organization. Briefly address the
    following:

    a. How big are we in this target segment?
    b. What is our most significant strength and our most significant weakness?
    c. Briefly explain how this strength and this weakness impact our ability to compete

    effectively.
    d. Do our recent results indicate we are generally winning or losing in this playing field?

    Support your conclusions with data.
    e. Have we introduced game-changing new products/technology/capabilities? Have we

    developed (or lost) a key competitive advantage?

    4. Key Conclusions: Provide a succinct conclusion that captures your critical insights about the
    target segment and the relative competitive balance of the three companies you analyzed.

    5. References: Include in-text citations for all data, assertions, and facts, and a corresponding
    reference list. Appendices are allowable if additional supplemental information is needed for the
    brief.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 3 of 7

    Formatting and Submission Requirements

    • Use the Assignment 1 Template to complete this assignment. Ensure you address each element

    of the template.

    • The submitted template should be 2 to 3 pages (not including the cover page or

    appendixes/references page).

    • Typed, single-spaced, professional font (size 10 – 12) with one-inch margins on all sides.

    • Include a cover page containing the title of the assignment, your name, professor’s name, and the

    course title and date.

    • Use and reference at least 3 external sources to support your brief. Include a references page at

    the end documenting sources and citations.

    • You may use additional headings within the template to identify subtopics if this will improve the

    clarity of your template.

    • You are welcome to include charts, tables, and graphs in-text or in an appendix.

    • Develop and support your research with facts and in-text citations, appendixes, and references.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 4 of 7

    RUBRIC: Assignment 1

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    1. Complete the
    Playing Field
    section of the
    template to
    identify and
    explain the
    size of, and
    rationale for,
    the target
    segment
    where you
    will compete

    Weight: 20%

    The Playing Field
    portion of the
    template is
    completely
    populated.

    Recommended
    Playing Field
    definition
    demonstrates
    exceptional
    understanding of
    the segmentation
    of the market

    Recommendatio
    n presents an
    appropriately
    sized Playing
    Field that
    strongly
    conforms to the
    company’s
    current
    competencies
    and operations.

    Rationale is
    extremely clear,
    concise, logical,
    and persuasive.

    The Playing Field
    portion of the
    template is
    completely
    populated.

    Recommended
    Playing Field
    definition
    demonstrates a
    strong
    understanding of
    the segmentation
    of the market.

    Recommendatio
    n presents an
    appropriately
    sized segment
    and conforms to
    the company’s
    current
    competencies
    and operations.

    Rationale is
    clear, concise,
    logical, and
    persuasive.

    The Playing Field
    portion of the
    template is
    satisfactorily
    populated with
    no more than
    one incomplete
    component.

    Recommended
    Playing Field
    definition
    demonstrates
    basic ability to
    segment the
    market.

    Recommendatio
    n of Playing Field
    selection is
    appropriately
    sized and
    conforms to the
    company’s
    current
    competencies
    and operations.

    Rationale is
    logical and is
    clear but may be
    lack conciseness
    or
    persuasiveness.

    The Playing Field
    portion of the
    template meets
    minimal
    requirements but
    is missing key in
    segmentation of
    the market.
    or
    lacks a complete
    definition of the
    playing field
    or
    includes only
    basic information
    on market size
    and
    segmentation

    Fails to explain
    conformance to
    the company’s
    current
    competencies
    and operations.

    Rationale does
    not provide
    satisfactory
    explanation to
    support the
    position.

    The Playing Field
    portion of the
    template is
    missing or is
    unsatisfactorily
    populated;
    contains
    inaccurate or
    incomplete
    information in
    two or more
    sections.

    Rationale for
    playing field
    selection does
    not provide
    satisfactory
    explanation to
    support the
    position.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 5 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    2. Complete the
    Competitor
    sections of
    the template
    to
    demonstrate
    your
    knowledge of
    each
    competitor
    and their
    position in
    the Playing
    Field.

    Weight: 30%

    All 10 Competitor
    fields of the
    template are
    completely
    populated.

    Size of each
    Competitor is
    exceptionally well
    described and
    may include
    more than one
    relevant measure
    of organizational
    size that can be
    compared
    against the
    organization and
    both Competitors
    included in the
    briefing.

    Demonstrates
    exceptional
    insight into the
    relative
    strengths,
    weaknesses,
    performance,
    and major
    developments of
    selected
    Competitors and
    how these
    elements affect
    their ability to
    compete.

    All 10 Competitor
    fields of the
    template are
    satisfactorily
    populated

    Size of each
    Competitor is
    well described
    with at least one
    relevant measure
    of organizational
    size.

    Strengths,
    weaknesses,
    recent
    performance,
    and major
    developments for
    each selected
    Competitor
    provide good
    insights into how
    these elements
    affect their ability
    to effectively
    compete.

    At least 8 of the
    10 Competitor
    fields are
    satisfactorily
    populated.

    The size of each
    Competitor is
    satisfactorily
    described and
    uses a
    recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance,
    and major
    developments for
    each competitor
    is present but
    may lack insights
    regarding how
    these elements
    affect their ability
    to compete.

    At least 6 of the
    10 Competitor
    fields are
    satisfactorily
    populated.

    The size of one
    or more of the
    Competitors is
    missing and/or
    partially
    described or
    does not include
    a recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, or
    major
    developments
    are
    missing or do not
    demonstrate an
    understanding of
    how these
    elements affect
    their ability to
    compete.

    The Competitor
    section of the
    template is
    missing or is
    unsatisfactorily
    populated.
    Contains
    irrelevant of
    unclear content.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 6 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    3. Complete the
    Our
    Organization
    section of the
    template.
    Demonstrate
    knowledge of
    the company
    and its
    competitivene
    ss in the
    Playing Field.

    Weight: 20%

    All fields of the
    template are
    completely
    satisfactorily
    populated.

    Organizational
    size is
    exceptionally well
    described and
    may include more
    than one relevant
    measure of
    organizational
    size that can be
    compared to the
    size of the
    competitors
    included in the
    briefing.

    Demonstrates
    exceptional insight
    into the relative
    strengths,
    weaknesses,
    performance, and
    major
    developments of
    the company and
    how these
    elements affect its
    ability to compete.

    All fields of the
    template are
    satisfactorily
    populated.

    Organizational
    size is well
    described with at
    least one relevant
    measure of
    organizational
    size.

    Strengths,
    weaknesses,
    recent
    performance, and
    major
    developments of
    the company
    provide good
    insights into how
    these elements
    affect its ability to
    effectively
    compete.

    At least 4 of the 5
    fields are
    satisfactorily
    populated.

    Organizational
    size is
    satisfactorily
    described and
    uses a recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, and
    major
    developments for
    the company is
    present but may
    lack insights
    regarding how
    these elements
    affect their ability
    to compete.

    At least 3 of the 5
    fields are
    satisfactorily
    populated.

    The size of the
    Organization is
    missing and/or
    partially described
    or does not
    include a
    recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, or
    major
    developments are
    missing or do not
    demonstrate an
    understanding of
    how these
    elements affect
    the organization’s
    ability to compete.

    .

    This section of the
    template is
    missing or is
    unsatisfactorily
    populated.
    Contains
    irrelevant or
    unclear content.

    4. Provide an
    effective and
    persuasive
    conclusion
    that is “fit for
    use” for a
    CEO.

    Weight: 15%

    The conclusion is
    an excellent
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions and
    is presented
    succinctly and
    persuasively to
    the CEO.

    The conclusion
    does not include
    extraneous data
    that would not be
    relevant or
    important to the
    CEO.

    The conclusion is
    a very good
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions and
    is presented
    succinctly and
    persuasively to
    the CEO.

    The conclusion
    does not include
    extraneous data
    that would not be
    relevant or
    important to the
    CEO.

    The conclusion is
    a satisfactory
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions.

    The assertions
    may lack some
    clarity or
    conciseness
    and/or may not
    be highly
    persuasive.

    The conclusion is
    a partial
    distillation of the
    template with
    some important
    and relevant
    strategic insights
    and conclusions.

    The conclusion is
    missing or is an
    unsatisfactory
    distillation of the
    template that
    does not provide
    a sufficient level
    of strategic
    insights and
    conclusions.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 7 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    5. Present
    information
    professionall
    y within the
    three-page
    limit, and
    support
    recommend-
    ations,
    assertions,
    and facts
    with in-text
    citations,
    appendixes,
    and
    references.

    Weight: 15%

    Executive Brief is
    succinct and
    well-written and
    within the three-
    page limit
    (excluding cover,
    references, and
    appendices) and
    very professional
    in appearance.

    There are no
    grammatical or
    mechanical
    usage errors.

    All recommend-
    ations,
    assertions, and
    facts are
    exemplarily
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    succinct and
    well-written and
    within the three-
    page limit
    (excluding cover,
    references, and
    appendices) and
    professional in
    appearance.

    Grammatical and
    mechanical
    usage errors, if
    any, are minor
    and have no
    impact on the
    flow.

    Nearly all of
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    well-written and
    generally
    professional in
    appearance.

    May contain
    minor
    grammatical and
    mechanical
    usage errors, but
    these do not
    have a major
    impact on the
    flow or clarity.

    Most
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    satisfactory in
    appearance.

    Has a few
    grammatical and
    mechanical
    usage errors that
    make parts of the
    text difficult for
    the reader to
    understand.

    Some
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief
    lacks a
    professional
    appearance
    and/or contains
    multiple spelling
    or grammatical
    and mechanical
    usage errors.

    Most
    recommend-
    ations,
    assertions, and
    facts are not
    supported with
    in-text citations,
    appendixes, and
    references

    **## StrategyAssignment1Instructions.pdf**

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 1 of 7

    Assignment 1: Where to Play: Playing Field, Competition & Your Organization
    Due: Monday, 9:00 am (eastern), Week 5 (Weight: 25%)

    Introduction

    “Find out everything that you can about the playing field.
    You should know what your competitors’ salespeople eat for breakfast.”

    – Jack Welch –

    As the Chief Strategy Officer of your company, you have been commissioned to recommend a game-
    winning move that will allow your company to achieve strong revenue and profit growth and to create a
    sustainable competitive advantage. Although your game-winning move will not be presented to the CEO
    until Week 10, you have been asked to provide written executive briefs on your progress in Weeks 4 and 8.

    You want to impress the CEO and your colleagues with your insights and recommendations! You know
    that the best way to do this is to follow Jack’s logical 5-slide approach to strategy. Since there will be two
    interim updates, you have decided to focus your Week 4 executive brief on the Playing Field, the
    Competition, and Your Organization. You will focus your Week 8 executive brief on What’s Around the
    Corner? and your Game-Winning Move. You will then synthesize your findings and recommendation into
    five PowerPoint slides for your presentation in Week 10. At the culmination of this three-part strategy
    assignment, you will have a clearly articulated and persuasive game plan to win!

    Instructions for Assignment 1

    Using the Assignment 1 Template, address the following:

    1. Introduction and Playing Field Description: Provide an opening paragraph that explains the
    purpose of your brief, then detail the specific target segment of the market where you are
    choosing to compete. You should ensure the target segment is sufficiently large to achieve your
    company’s sales and profit growth objectives, but sufficiently focused so that your company can
    intimately understand market characteristics and compete effectively. The template provided for
    this assignment guides you on how to organize relevant information, including:

    a. Your company
    b. The industry for your organization of choice
    c. The market size of this industry
    d. Specific description of the segment of this industry in which you will compete (the Playing

    Field)
    e. Brief explanation of why you selected this segment.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 2 of 7

    2. Competitive Analysis: In this section you will identify the two most formidable competitors in

    your playing field and address the following for each:
    a. How big is each competitor in this target segment?
    b. What is their most significant strength and their most significant weakness?
    c. Briefly explain how this strength and this weakness impact their ability to compete

    effectively.
    d. Does their recent performance indicate they are generally winning or losing in this playing

    field? Support your conclusions with data.
    e. Has anyone (including new market entrants) introduced any game-changing new

    products/technology/capabilities? Have they developed (or lost) a key competitive
    advantage?

    3. Organizational Assessment: In this section you will “turn the mirror around” and look inward to
    assess the capabilities and competencies of your chosen organization. Briefly address the
    following:

    a. How big are we in this target segment?
    b. What is our most significant strength and our most significant weakness?
    c. Briefly explain how this strength and this weakness impact our ability to compete

    effectively.
    d. Do our recent results indicate we are generally winning or losing in this playing field?

    Support your conclusions with data.
    e. Have we introduced game-changing new products/technology/capabilities? Have we

    developed (or lost) a key competitive advantage?

    4. Key Conclusions: Provide a succinct conclusion that captures your critical insights about the
    target segment and the relative competitive balance of the three companies you analyzed.

    5. References: Include in-text citations for all data, assertions, and facts, and a corresponding
    reference list. Appendices are allowable if additional supplemental information is needed for the
    brief.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 3 of 7

    Formatting and Submission Requirements

    • Use the Assignment 1 Template to complete this assignment. Ensure you address each element

    of the template.

    • The submitted template should be 2 to 3 pages (not including the cover page or

    appendixes/references page).

    • Typed, single-spaced, professional font (size 10 – 12) with one-inch margins on all sides.

    • Include a cover page containing the title of the assignment, your name, professor’s name, and the

    course title and date.

    • Use and reference at least 3 external sources to support your brief. Include a references page at

    the end documenting sources and citations.

    • You may use additional headings within the template to identify subtopics if this will improve the

    clarity of your template.

    • You are welcome to include charts, tables, and graphs in-text or in an appendix.

    • Develop and support your research with facts and in-text citations, appendixes, and references.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 4 of 7

    RUBRIC: Assignment 1

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    1. Complete the
    Playing Field
    section of the
    template to
    identify and
    explain the
    size of, and
    rationale for,
    the target
    segment
    where you
    will compete

    Weight: 20%

    The Playing Field
    portion of the
    template is
    completely
    populated.

    Recommended
    Playing Field
    definition
    demonstrates
    exceptional
    understanding of
    the segmentation
    of the market

    Recommendatio
    n presents an
    appropriately
    sized Playing
    Field that
    strongly
    conforms to the
    company’s
    current
    competencies
    and operations.

    Rationale is
    extremely clear,
    concise, logical,
    and persuasive.

    The Playing Field
    portion of the
    template is
    completely
    populated.

    Recommended
    Playing Field
    definition
    demonstrates a
    strong
    understanding of
    the segmentation
    of the market.

    Recommendatio
    n presents an
    appropriately
    sized segment
    and conforms to
    the company’s
    current
    competencies
    and operations.

    Rationale is
    clear, concise,
    logical, and
    persuasive.

    The Playing Field
    portion of the
    template is
    satisfactorily
    populated with
    no more than
    one incomplete
    component.

    Recommended
    Playing Field
    definition
    demonstrates
    basic ability to
    segment the
    market.

    Recommendatio
    n of Playing Field
    selection is
    appropriately
    sized and
    conforms to the
    company’s
    current
    competencies
    and operations.

    Rationale is
    logical and is
    clear but may be
    lack conciseness
    or
    persuasiveness.

    The Playing Field
    portion of the
    template meets
    minimal
    requirements but
    is missing key in
    segmentation of
    the market.
    or
    lacks a complete
    definition of the
    playing field
    or
    includes only
    basic information
    on market size
    and
    segmentation

    Fails to explain
    conformance to
    the company’s
    current
    competencies
    and operations.

    Rationale does
    not provide
    satisfactory
    explanation to
    support the
    position.

    The Playing Field
    portion of the
    template is
    missing or is
    unsatisfactorily
    populated;
    contains
    inaccurate or
    incomplete
    information in
    two or more
    sections.

    Rationale for
    playing field
    selection does
    not provide
    satisfactory
    explanation to
    support the
    position.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 5 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    2. Complete the
    Competitor
    sections of
    the template
    to
    demonstrate
    your
    knowledge of
    each
    competitor
    and their
    position in
    the Playing
    Field.

    Weight: 30%

    All 10 Competitor
    fields of the
    template are
    completely
    populated.

    Size of each
    Competitor is
    exceptionally well
    described and
    may include
    more than one
    relevant measure
    of organizational
    size that can be
    compared
    against the
    organization and
    both Competitors
    included in the
    briefing.

    Demonstrates
    exceptional
    insight into the
    relative
    strengths,
    weaknesses,
    performance,
    and major
    developments of
    selected
    Competitors and
    how these
    elements affect
    their ability to
    compete.

    All 10 Competitor
    fields of the
    template are
    satisfactorily
    populated

    Size of each
    Competitor is
    well described
    with at least one
    relevant measure
    of organizational
    size.

    Strengths,
    weaknesses,
    recent
    performance,
    and major
    developments for
    each selected
    Competitor
    provide good
    insights into how
    these elements
    affect their ability
    to effectively
    compete.

    At least 8 of the
    10 Competitor
    fields are
    satisfactorily
    populated.

    The size of each
    Competitor is
    satisfactorily
    described and
    uses a
    recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance,
    and major
    developments for
    each competitor
    is present but
    may lack insights
    regarding how
    these elements
    affect their ability
    to compete.

    At least 6 of the
    10 Competitor
    fields are
    satisfactorily
    populated.

    The size of one
    or more of the
    Competitors is
    missing and/or
    partially
    described or
    does not include
    a recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, or
    major
    developments
    are
    missing or do not
    demonstrate an
    understanding of
    how these
    elements affect
    their ability to
    compete.

    The Competitor
    section of the
    template is
    missing or is
    unsatisfactorily
    populated.
    Contains
    irrelevant of
    unclear content.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 6 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    3. Complete the
    Our
    Organization
    section of the
    template.
    Demonstrate
    knowledge of
    the company
    and its
    competitivene
    ss in the
    Playing Field.

    Weight: 20%

    All fields of the
    template are
    completely
    satisfactorily
    populated.

    Organizational
    size is
    exceptionally well
    described and
    may include more
    than one relevant
    measure of
    organizational
    size that can be
    compared to the
    size of the
    competitors
    included in the
    briefing.

    Demonstrates
    exceptional insight
    into the relative
    strengths,
    weaknesses,
    performance, and
    major
    developments of
    the company and
    how these
    elements affect its
    ability to compete.

    All fields of the
    template are
    satisfactorily
    populated.

    Organizational
    size is well
    described with at
    least one relevant
    measure of
    organizational
    size.

    Strengths,
    weaknesses,
    recent
    performance, and
    major
    developments of
    the company
    provide good
    insights into how
    these elements
    affect its ability to
    effectively
    compete.

    At least 4 of the 5
    fields are
    satisfactorily
    populated.

    Organizational
    size is
    satisfactorily
    described and
    uses a recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, and
    major
    developments for
    the company is
    present but may
    lack insights
    regarding how
    these elements
    affect their ability
    to compete.

    At least 3 of the 5
    fields are
    satisfactorily
    populated.

    The size of the
    Organization is
    missing and/or
    partially described
    or does not
    include a
    recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, or
    major
    developments are
    missing or do not
    demonstrate an
    understanding of
    how these
    elements affect
    the organization’s
    ability to compete.

    .

    This section of the
    template is
    missing or is
    unsatisfactorily
    populated.
    Contains
    irrelevant or
    unclear content.

    4. Provide an
    effective and
    persuasive
    conclusion
    that is “fit for
    use” for a
    CEO.

    Weight: 15%

    The conclusion is
    an excellent
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions and
    is presented
    succinctly and
    persuasively to
    the CEO.

    The conclusion
    does not include
    extraneous data
    that would not be
    relevant or
    important to the
    CEO.

    The conclusion is
    a very good
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions and
    is presented
    succinctly and
    persuasively to
    the CEO.

    The conclusion
    does not include
    extraneous data
    that would not be
    relevant or
    important to the
    CEO.

    The conclusion is
    a satisfactory
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions.

    The assertions
    may lack some
    clarity or
    conciseness
    and/or may not
    be highly
    persuasive.

    The conclusion is
    a partial
    distillation of the
    template with
    some important
    and relevant
    strategic insights
    and conclusions.

    The conclusion is
    missing or is an
    unsatisfactory
    distillation of the
    template that
    does not provide
    a sufficient level
    of strategic
    insights and
    conclusions.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 7 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    5. Present
    information
    professionall
    y within the
    three-page
    limit, and
    support
    recommend-
    ations,
    assertions,
    and facts
    with in-text
    citations,
    appendixes,
    and
    references.

    Weight: 15%

    Executive Brief is
    succinct and
    well-written and
    within the three-
    page limit
    (excluding cover,
    references, and
    appendices) and
    very professional
    in appearance.

    There are no
    grammatical or
    mechanical
    usage errors.

    All recommend-
    ations,
    assertions, and
    facts are
    exemplarily
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    succinct and
    well-written and
    within the three-
    page limit
    (excluding cover,
    references, and
    appendices) and
    professional in
    appearance.

    Grammatical and
    mechanical
    usage errors, if
    any, are minor
    and have no
    impact on the
    flow.

    Nearly all of
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    well-written and
    generally
    professional in
    appearance.

    May contain
    minor
    grammatical and
    mechanical
    usage errors, but
    these do not
    have a major
    impact on the
    flow or clarity.

    Most
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    satisfactory in
    appearance.

    Has a few
    grammatical and
    mechanical
    usage errors that
    make parts of the
    text difficult for
    the reader to
    understand.

    Some
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief
    lacks a
    professional
    appearance
    and/or contains
    multiple spelling
    or grammatical
    and mechanical
    usage errors.

    Most
    recommend-
    ations,
    assertions, and
    facts are not
    supported with
    in-text citations,
    appendixes, and
    references

    **## StrategyAssignment1Template.pdf**

    Playing Field, Competition, and Our Organization

    TO: Insert name of CEO of selected Company

    FROM: Your name

    DATE: Today’s date

    RE: Playing Field, Competition & Our Organization

    (Student to update all sections color-coded in RED and change color to BLACK)

    1. Introduction and Playing Field Description
    Provide an opening paragraph that explains the intended purpose of this Executive Briefing and the
    topics you intend to cover.

    a. Company Name and
    Organization within
    the company

    Example “Motel Six”

    Example “Motel Division. (Note: If your company is diverse like Apple, it is advised
    to analyze a specific segment/business unit/product because competitors in the
    iPhone segment (Samsung/Google) are very different than competitors in their Music
    division (Spotify, Pandora)

    b. Industry Example “Hospitality Industry”
    c. Market Size Provide a market size estimate for the Industry or the Playing Field (Note: This

    should be the global market and not the size of your current company. The size of
    your current company goes into the fourth table)

    d. Playing Field

    Example: “Two-star motels in the US and Canada serving road travelers.” (Note:
    this is the specific description of the segment of the industry in which you will
    compete. These often have geographic boundaries and descriptors of the key product
    attributes. See Week 2 of the DQ forum.)

    e. Rationale for Selection

    Brief explanation of why you selected this segment. (Note: We usually determine
    target segments based on factors like revenue potential, growth rates, financial
    attractiveness, conformance with our key capabilities and competencies, our ability
    to meet this segment’s customer needs, etc.)

    �
    2. Competitive Analysis

    Competitor 1: Company Name

    a. Size Provide information on the relative size of this competitor in the Playing Field. if

    specific data is not available, a qualitative description is acceptable like "Company X is
    believed to be the market leader" or "Company Y is relatively small and focused only in
    the U.S. and doesn't have a presence in Canada." Try and use the same metric and year
    for each of the three entities contrasted in this report.

    b. Most Significant
    Strength and
    Weakness

    Describe the competitor’s biggest strength.

    Describe the competitor’s biggest weakness.

    c. Competitive
    Impact of
    Strength and
    Weakness.

    Briefly explain how this strength and weakness impacts the competitor’s ability to
    compete effectively.

    d. Recent
    Performance

    Describe the competitor’s recent performance. Explain whether the company is generally
    winning or losing in this Playing Field based on this recent performance. (Note: You
    would be well-served to support your conclusions with data)

    e. Major
    Developments

    Has the competitor introduced any game-changing new products, technologies,
    capabilities, etc. (focus on revolutionary and not evolutionary). Have they developed (or
    lost) a key competitive advantage?

    Competitor 2: Company Name

    a. Size Provide information on the relative size of this competitor in the Playing Field. if

    specific data is not available, a qualitative description is acceptable like "Company X is
    believed to be the market leader" or "Company Y is relatively small and focused only in
    the U.S. and doesn't have a presence in Canada." Try and use the same metric and year
    for each of the three entities contrasted in this report.

    b. Most Significant
    Strength and
    Weakness

    Describe the competitor’s biggest strength.

    Describe the competitor’s biggest weakness.

    c. Competitive
    Impact of
    Strength and
    Weakness.

    Briefly explain how this strength and weakness impacts the competitor’s ability to
    compete effectively.

    d. Recent
    Performance

    Describe the competitor’s recent performance. Explain whether the company is generally
    winning or losing in this Playing Field based on this recent performance. (Note: You
    would be well-served to support your conclusions with data)

    e. Major
    Developments

    Has the competitor introduced any game-changing new products, technologies,
    capabilities, etc. (focus on revolutionary and not evolutionary). Have they developed (or
    lost) a key competitive advantage?

    3. Organizational Assessment

    a. Size Provide information on our relative size in the Playing Field – qualitative perspective is

    acceptable if data is not available
    b. Most Significant

    Strength and
    Weakness

    Highlight our biggest strength.

    Highlight our biggest weakness.

    c. Competitive Impact
    of Strength and
    Weakness.

    Briefly explain how these strengths and weaknesses impact our ability to compete
    effectively.

    d. Recent
    Performance

    Describe our company’s recent performance Explain whether we are generally winning
    or losing in this Playing Field. (Note: You would be well-served to support your
    conclusions with data.

    e. Major
    Developments

    Have we introduced any game-changing new products, technologies, capabilities, etc.
    (focus on revolutionary and not evolutionary)? Have we developed (or lost) a key
    competitive advantage?

    4. Key Conclusions
    Provide a succinct conclusion that captures your critical insights about the target segment and the relative
    competitive balance of the three companies you analyzed. Define where you think your company is poised in terms

    of its competitive position against the two competitors you identified.

    5. References
    Include in-text citations for all data, assertions, and facts, and a corresponding reference list. Appendices are
    allowable if additional supplemental information is needed for the brief.

    **## StrategyAssignment1Instructions.pdf**

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 1 of 7

    Assignment 1: Where to Play: Playing Field, Competition & Your Organization
    Due: Monday, 9:00 am (eastern), Week 5 (Weight: 25%)

    Introduction

    “Find out everything that you can about the playing field.
    You should know what your competitors’ salespeople eat for breakfast.”

    – Jack Welch –

    As the Chief Strategy Officer of your company, you have been commissioned to recommend a game-
    winning move that will allow your company to achieve strong revenue and profit growth and to create a
    sustainable competitive advantage. Although your game-winning move will not be presented to the CEO
    until Week 10, you have been asked to provide written executive briefs on your progress in Weeks 4 and 8.

    You want to impress the CEO and your colleagues with your insights and recommendations! You know
    that the best way to do this is to follow Jack’s logical 5-slide approach to strategy. Since there will be two
    interim updates, you have decided to focus your Week 4 executive brief on the Playing Field, the
    Competition, and Your Organization. You will focus your Week 8 executive brief on What’s Around the
    Corner? and your Game-Winning Move. You will then synthesize your findings and recommendation into
    five PowerPoint slides for your presentation in Week 10. At the culmination of this three-part strategy
    assignment, you will have a clearly articulated and persuasive game plan to win!

    Instructions for Assignment 1

    Using the Assignment 1 Template, address the following:

    1. Introduction and Playing Field Description: Provide an opening paragraph that explains the
    purpose of your brief, then detail the specific target segment of the market where you are
    choosing to compete. You should ensure the target segment is sufficiently large to achieve your
    company’s sales and profit growth objectives, but sufficiently focused so that your company can
    intimately understand market characteristics and compete effectively. The template provided for
    this assignment guides you on how to organize relevant information, including:

    a. Your company
    b. The industry for your organization of choice
    c. The market size of this industry
    d. Specific description of the segment of this industry in which you will compete (the Playing

    Field)
    e. Brief explanation of why you selected this segment.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 2 of 7

    2. Competitive Analysis: In this section you will identify the two most formidable competitors in

    your playing field and address the following for each:
    a. How big is each competitor in this target segment?
    b. What is their most significant strength and their most significant weakness?
    c. Briefly explain how this strength and this weakness impact their ability to compete

    effectively.
    d. Does their recent performance indicate they are generally winning or losing in this playing

    field? Support your conclusions with data.
    e. Has anyone (including new market entrants) introduced any game-changing new

    products/technology/capabilities? Have they developed (or lost) a key competitive
    advantage?

    3. Organizational Assessment: In this section you will “turn the mirror around” and look inward to
    assess the capabilities and competencies of your chosen organization. Briefly address the
    following:

    a. How big are we in this target segment?
    b. What is our most significant strength and our most significant weakness?
    c. Briefly explain how this strength and this weakness impact our ability to compete

    effectively.
    d. Do our recent results indicate we are generally winning or losing in this playing field?

    Support your conclusions with data.
    e. Have we introduced game-changing new products/technology/capabilities? Have we

    developed (or lost) a key competitive advantage?

    4. Key Conclusions: Provide a succinct conclusion that captures your critical insights about the
    target segment and the relative competitive balance of the three companies you analyzed.

    5. References: Include in-text citations for all data, assertions, and facts, and a corresponding
    reference list. Appendices are allowable if additional supplemental information is needed for the
    brief.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 3 of 7

    Formatting and Submission Requirements

    • Use the Assignment 1 Template to complete this assignment. Ensure you address each element

    of the template.

    • The submitted template should be 2 to 3 pages (not including the cover page or

    appendixes/references page).

    • Typed, single-spaced, professional font (size 10 – 12) with one-inch margins on all sides.

    • Include a cover page containing the title of the assignment, your name, professor’s name, and the

    course title and date.

    • Use and reference at least 3 external sources to support your brief. Include a references page at

    the end documenting sources and citations.

    • You may use additional headings within the template to identify subtopics if this will improve the

    clarity of your template.

    • You are welcome to include charts, tables, and graphs in-text or in an appendix.

    • Develop and support your research with facts and in-text citations, appendixes, and references.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 4 of 7

    RUBRIC: Assignment 1

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    1. Complete the
    Playing Field
    section of the
    template to
    identify and
    explain the
    size of, and
    rationale for,
    the target
    segment
    where you
    will compete

    Weight: 20%

    The Playing Field
    portion of the
    template is
    completely
    populated.

    Recommended
    Playing Field
    definition
    demonstrates
    exceptional
    understanding of
    the segmentation
    of the market

    Recommendatio
    n presents an
    appropriately
    sized Playing
    Field that
    strongly
    conforms to the
    company’s
    current
    competencies
    and operations.

    Rationale is
    extremely clear,
    concise, logical,
    and persuasive.

    The Playing Field
    portion of the
    template is
    completely
    populated.

    Recommended
    Playing Field
    definition
    demonstrates a
    strong
    understanding of
    the segmentation
    of the market.

    Recommendatio
    n presents an
    appropriately
    sized segment
    and conforms to
    the company’s
    current
    competencies
    and operations.

    Rationale is
    clear, concise,
    logical, and
    persuasive.

    The Playing Field
    portion of the
    template is
    satisfactorily
    populated with
    no more than
    one incomplete
    component.

    Recommended
    Playing Field
    definition
    demonstrates
    basic ability to
    segment the
    market.

    Recommendatio
    n of Playing Field
    selection is
    appropriately
    sized and
    conforms to the
    company’s
    current
    competencies
    and operations.

    Rationale is
    logical and is
    clear but may be
    lack conciseness
    or
    persuasiveness.

    The Playing Field
    portion of the
    template meets
    minimal
    requirements but
    is missing key in
    segmentation of
    the market.
    or
    lacks a complete
    definition of the
    playing field
    or
    includes only
    basic information
    on market size
    and
    segmentation

    Fails to explain
    conformance to
    the company’s
    current
    competencies
    and operations.

    Rationale does
    not provide
    satisfactory
    explanation to
    support the
    position.

    The Playing Field
    portion of the
    template is
    missing or is
    unsatisfactorily
    populated;
    contains
    inaccurate or
    incomplete
    information in
    two or more
    sections.

    Rationale for
    playing field
    selection does
    not provide
    satisfactory
    explanation to
    support the
    position.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 5 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    2. Complete the
    Competitor
    sections of
    the template
    to
    demonstrate
    your
    knowledge of
    each
    competitor
    and their
    position in
    the Playing
    Field.

    Weight: 30%

    All 10 Competitor
    fields of the
    template are
    completely
    populated.

    Size of each
    Competitor is
    exceptionally well
    described and
    may include
    more than one
    relevant measure
    of organizational
    size that can be
    compared
    against the
    organization and
    both Competitors
    included in the
    briefing.

    Demonstrates
    exceptional
    insight into the
    relative
    strengths,
    weaknesses,
    performance,
    and major
    developments of
    selected
    Competitors and
    how these
    elements affect
    their ability to
    compete.

    All 10 Competitor
    fields of the
    template are
    satisfactorily
    populated

    Size of each
    Competitor is
    well described
    with at least one
    relevant measure
    of organizational
    size.

    Strengths,
    weaknesses,
    recent
    performance,
    and major
    developments for
    each selected
    Competitor
    provide good
    insights into how
    these elements
    affect their ability
    to effectively
    compete.

    At least 8 of the
    10 Competitor
    fields are
    satisfactorily
    populated.

    The size of each
    Competitor is
    satisfactorily
    described and
    uses a
    recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance,
    and major
    developments for
    each competitor
    is present but
    may lack insights
    regarding how
    these elements
    affect their ability
    to compete.

    At least 6 of the
    10 Competitor
    fields are
    satisfactorily
    populated.

    The size of one
    or more of the
    Competitors is
    missing and/or
    partially
    described or
    does not include
    a recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, or
    major
    developments
    are
    missing or do not
    demonstrate an
    understanding of
    how these
    elements affect
    their ability to
    compete.

    The Competitor
    section of the
    template is
    missing or is
    unsatisfactorily
    populated.
    Contains
    irrelevant of
    unclear content.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 6 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    3. Complete the
    Our
    Organization
    section of the
    template.
    Demonstrate
    knowledge of
    the company
    and its
    competitivene
    ss in the
    Playing Field.

    Weight: 20%

    All fields of the
    template are
    completely
    satisfactorily
    populated.

    Organizational
    size is
    exceptionally well
    described and
    may include more
    than one relevant
    measure of
    organizational
    size that can be
    compared to the
    size of the
    competitors
    included in the
    briefing.

    Demonstrates
    exceptional insight
    into the relative
    strengths,
    weaknesses,
    performance, and
    major
    developments of
    the company and
    how these
    elements affect its
    ability to compete.

    All fields of the
    template are
    satisfactorily
    populated.

    Organizational
    size is well
    described with at
    least one relevant
    measure of
    organizational
    size.

    Strengths,
    weaknesses,
    recent
    performance, and
    major
    developments of
    the company
    provide good
    insights into how
    these elements
    affect its ability to
    effectively
    compete.

    At least 4 of the 5
    fields are
    satisfactorily
    populated.

    Organizational
    size is
    satisfactorily
    described and
    uses a recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, and
    major
    developments for
    the company is
    present but may
    lack insights
    regarding how
    these elements
    affect their ability
    to compete.

    At least 3 of the 5
    fields are
    satisfactorily
    populated.

    The size of the
    Organization is
    missing and/or
    partially described
    or does not
    include a
    recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, or
    major
    developments are
    missing or do not
    demonstrate an
    understanding of
    how these
    elements affect
    the organization’s
    ability to compete.

    .

    This section of the
    template is
    missing or is
    unsatisfactorily
    populated.
    Contains
    irrelevant or
    unclear content.

    4. Provide an
    effective and
    persuasive
    conclusion
    that is “fit for
    use” for a
    CEO.

    Weight: 15%

    The conclusion is
    an excellent
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions and
    is presented
    succinctly and
    persuasively to
    the CEO.

    The conclusion
    does not include
    extraneous data
    that would not be
    relevant or
    important to the
    CEO.

    The conclusion is
    a very good
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions and
    is presented
    succinctly and
    persuasively to
    the CEO.

    The conclusion
    does not include
    extraneous data
    that would not be
    relevant or
    important to the
    CEO.

    The conclusion is
    a satisfactory
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions.

    The assertions
    may lack some
    clarity or
    conciseness
    and/or may not
    be highly
    persuasive.

    The conclusion is
    a partial
    distillation of the
    template with
    some important
    and relevant
    strategic insights
    and conclusions.

    The conclusion is
    missing or is an
    unsatisfactory
    distillation of the
    template that
    does not provide
    a sufficient level
    of strategic
    insights and
    conclusions.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 7 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    5. Present
    information
    professionall
    y within the
    three-page
    limit, and
    support
    recommend-
    ations,
    assertions,
    and facts
    with in-text
    citations,
    appendixes,
    and
    references.

    Weight: 15%

    Executive Brief is
    succinct and
    well-written and
    within the three-
    page limit
    (excluding cover,
    references, and
    appendices) and
    very professional
    in appearance.

    There are no
    grammatical or
    mechanical
    usage errors.

    All recommend-
    ations,
    assertions, and
    facts are
    exemplarily
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    succinct and
    well-written and
    within the three-
    page limit
    (excluding cover,
    references, and
    appendices) and
    professional in
    appearance.

    Grammatical and
    mechanical
    usage errors, if
    any, are minor
    and have no
    impact on the
    flow.

    Nearly all of
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    well-written and
    generally
    professional in
    appearance.

    May contain
    minor
    grammatical and
    mechanical
    usage errors, but
    these do not
    have a major
    impact on the
    flow or clarity.

    Most
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    satisfactory in
    appearance.

    Has a few
    grammatical and
    mechanical
    usage errors that
    make parts of the
    text difficult for
    the reader to
    understand.

    Some
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief
    lacks a
    professional
    appearance
    and/or contains
    multiple spelling
    or grammatical
    and mechanical
    usage errors.

    Most
    recommend-
    ations,
    assertions, and
    facts are not
    supported with
    in-text citations,
    appendixes, and
    references

    **## StrategyAssignment1Template.pdf**

    Playing Field, Competition, and Our Organization

    TO: Insert name of CEO of selected Company

    FROM: Your name

    DATE: Today’s date

    RE: Playing Field, Competition & Our Organization

    (Student to update all sections color-coded in RED and change color to BLACK)

    1. Introduction and Playing Field Description
    Provide an opening paragraph that explains the intended purpose of this Executive Briefing and the
    topics you intend to cover.

    a. Company Name and
    Organization within
    the company

    Example “Motel Six”

    Example “Motel Division. (Note: If your company is diverse like Apple, it is advised
    to analyze a specific segment/business unit/product because competitors in the
    iPhone segment (Samsung/Google) are very different than competitors in their Music
    division (Spotify, Pandora)

    b. Industry Example “Hospitality Industry”
    c. Market Size Provide a market size estimate for the Industry or the Playing Field (Note: This

    should be the global market and not the size of your current company. The size of
    your current company goes into the fourth table)

    d. Playing Field

    Example: “Two-star motels in the US and Canada serving road travelers.” (Note:
    this is the specific description of the segment of the industry in which you will
    compete. These often have geographic boundaries and descriptors of the key product
    attributes. See Week 2 of the DQ forum.)

    e. Rationale for Selection

    Brief explanation of why you selected this segment. (Note: We usually determine
    target segments based on factors like revenue potential, growth rates, financial
    attractiveness, conformance with our key capabilities and competencies, our ability
    to meet this segment’s customer needs, etc.)

    �
    2. Competitive Analysis

    Competitor 1: Company Name

    a. Size Provide information on the relative size of this competitor in the Playing Field. if

    specific data is not available, a qualitative description is acceptable like "Company X is
    believed to be the market leader" or "Company Y is relatively small and focused only in
    the U.S. and doesn't have a presence in Canada." Try and use the same metric and year
    for each of the three entities contrasted in this report.

    b. Most Significant
    Strength and
    Weakness

    Describe the competitor’s biggest strength.

    Describe the competitor’s biggest weakness.

    c. Competitive
    Impact of
    Strength and
    Weakness.

    Briefly explain how this strength and weakness impacts the competitor’s ability to
    compete effectively.

    d. Recent
    Performance

    Describe the competitor’s recent performance. Explain whether the company is generally
    winning or losing in this Playing Field based on this recent performance. (Note: You
    would be well-served to support your conclusions with data)

    e. Major
    Developments

    Has the competitor introduced any game-changing new products, technologies,
    capabilities, etc. (focus on revolutionary and not evolutionary). Have they developed (or
    lost) a key competitive advantage?

    Competitor 2: Company Name

    a. Size Provide information on the relative size of this competitor in the Playing Field. if

    specific data is not available, a qualitative description is acceptable like "Company X is
    believed to be the market leader" or "Company Y is relatively small and focused only in
    the U.S. and doesn't have a presence in Canada." Try and use the same metric and year
    for each of the three entities contrasted in this report.

    b. Most Significant
    Strength and
    Weakness

    Describe the competitor’s biggest strength.

    Describe the competitor’s biggest weakness.

    c. Competitive
    Impact of
    Strength and
    Weakness.

    Briefly explain how this strength and weakness impacts the competitor’s ability to
    compete effectively.

    d. Recent
    Performance

    Describe the competitor’s recent performance. Explain whether the company is generally
    winning or losing in this Playing Field based on this recent performance. (Note: You
    would be well-served to support your conclusions with data)

    e. Major
    Developments

    Has the competitor introduced any game-changing new products, technologies,
    capabilities, etc. (focus on revolutionary and not evolutionary). Have they developed (or
    lost) a key competitive advantage?

    3. Organizational Assessment

    a. Size Provide information on our relative size in the Playing Field – qualitative perspective is

    acceptable if data is not available
    b. Most Significant

    Strength and
    Weakness

    Highlight our biggest strength.

    Highlight our biggest weakness.

    c. Competitive Impact
    of Strength and
    Weakness.

    Briefly explain how these strengths and weaknesses impact our ability to compete
    effectively.

    d. Recent
    Performance

    Describe our company’s recent performance Explain whether we are generally winning
    or losing in this Playing Field. (Note: You would be well-served to support your
    conclusions with data.

    e. Major
    Developments

    Have we introduced any game-changing new products, technologies, capabilities, etc.
    (focus on revolutionary and not evolutionary)? Have we developed (or lost) a key
    competitive advantage?

    4. Key Conclusions
    Provide a succinct conclusion that captures your critical insights about the target segment and the relative
    competitive balance of the three companies you analyzed. Define where you think your company is poised in terms

    of its competitive position against the two competitors you identified.

    5. References
    Include in-text citations for all data, assertions, and facts, and a corresponding reference list. Appendices are
    allowable if additional supplemental information is needed for the brief.

    **## StrategyAssignment1Instructions.pdf**

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 1 of 7

    Assignment 1: Where to Play: Playing Field, Competition & Your Organization
    Due: Monday, 9:00 am (eastern), Week 5 (Weight: 25%)

    Introduction

    “Find out everything that you can about the playing field.
    You should know what your competitors’ salespeople eat for breakfast.”

    – Jack Welch –

    As the Chief Strategy Officer of your company, you have been commissioned to recommend a game-
    winning move that will allow your company to achieve strong revenue and profit growth and to create a
    sustainable competitive advantage. Although your game-winning move will not be presented to the CEO
    until Week 10, you have been asked to provide written executive briefs on your progress in Weeks 4 and 8.

    You want to impress the CEO and your colleagues with your insights and recommendations! You know
    that the best way to do this is to follow Jack’s logical 5-slide approach to strategy. Since there will be two
    interim updates, you have decided to focus your Week 4 executive brief on the Playing Field, the
    Competition, and Your Organization. You will focus your Week 8 executive brief on What’s Around the
    Corner? and your Game-Winning Move. You will then synthesize your findings and recommendation into
    five PowerPoint slides for your presentation in Week 10. At the culmination of this three-part strategy
    assignment, you will have a clearly articulated and persuasive game plan to win!

    Instructions for Assignment 1

    Using the Assignment 1 Template, address the following:

    1. Introduction and Playing Field Description: Provide an opening paragraph that explains the
    purpose of your brief, then detail the specific target segment of the market where you are
    choosing to compete. You should ensure the target segment is sufficiently large to achieve your
    company’s sales and profit growth objectives, but sufficiently focused so that your company can
    intimately understand market characteristics and compete effectively. The template provided for
    this assignment guides you on how to organize relevant information, including:

    a. Your company
    b. The industry for your organization of choice
    c. The market size of this industry
    d. Specific description of the segment of this industry in which you will compete (the Playing

    Field)
    e. Brief explanation of why you selected this segment.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 2 of 7

    2. Competitive Analysis: In this section you will identify the two most formidable competitors in

    your playing field and address the following for each:
    a. How big is each competitor in this target segment?
    b. What is their most significant strength and their most significant weakness?
    c. Briefly explain how this strength and this weakness impact their ability to compete

    effectively.
    d. Does their recent performance indicate they are generally winning or losing in this playing

    field? Support your conclusions with data.
    e. Has anyone (including new market entrants) introduced any game-changing new

    products/technology/capabilities? Have they developed (or lost) a key competitive
    advantage?

    3. Organizational Assessment: In this section you will “turn the mirror around” and look inward to
    assess the capabilities and competencies of your chosen organization. Briefly address the
    following:

    a. How big are we in this target segment?
    b. What is our most significant strength and our most significant weakness?
    c. Briefly explain how this strength and this weakness impact our ability to compete

    effectively.
    d. Do our recent results indicate we are generally winning or losing in this playing field?

    Support your conclusions with data.
    e. Have we introduced game-changing new products/technology/capabilities? Have we

    developed (or lost) a key competitive advantage?

    4. Key Conclusions: Provide a succinct conclusion that captures your critical insights about the
    target segment and the relative competitive balance of the three companies you analyzed.

    5. References: Include in-text citations for all data, assertions, and facts, and a corresponding
    reference list. Appendices are allowable if additional supplemental information is needed for the
    brief.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 3 of 7

    Formatting and Submission Requirements

    • Use the Assignment 1 Template to complete this assignment. Ensure you address each element

    of the template.

    • The submitted template should be 2 to 3 pages (not including the cover page or

    appendixes/references page).

    • Typed, single-spaced, professional font (size 10 – 12) with one-inch margins on all sides.

    • Include a cover page containing the title of the assignment, your name, professor’s name, and the

    course title and date.

    • Use and reference at least 3 external sources to support your brief. Include a references page at

    the end documenting sources and citations.

    • You may use additional headings within the template to identify subtopics if this will improve the

    clarity of your template.

    • You are welcome to include charts, tables, and graphs in-text or in an appendix.

    • Develop and support your research with facts and in-text citations, appendixes, and references.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 4 of 7

    RUBRIC: Assignment 1

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    1. Complete the
    Playing Field
    section of the
    template to
    identify and
    explain the
    size of, and
    rationale for,
    the target
    segment
    where you
    will compete

    Weight: 20%

    The Playing Field
    portion of the
    template is
    completely
    populated.

    Recommended
    Playing Field
    definition
    demonstrates
    exceptional
    understanding of
    the segmentation
    of the market

    Recommendatio
    n presents an
    appropriately
    sized Playing
    Field that
    strongly
    conforms to the
    company’s
    current
    competencies
    and operations.

    Rationale is
    extremely clear,
    concise, logical,
    and persuasive.

    The Playing Field
    portion of the
    template is
    completely
    populated.

    Recommended
    Playing Field
    definition
    demonstrates a
    strong
    understanding of
    the segmentation
    of the market.

    Recommendatio
    n presents an
    appropriately
    sized segment
    and conforms to
    the company’s
    current
    competencies
    and operations.

    Rationale is
    clear, concise,
    logical, and
    persuasive.

    The Playing Field
    portion of the
    template is
    satisfactorily
    populated with
    no more than
    one incomplete
    component.

    Recommended
    Playing Field
    definition
    demonstrates
    basic ability to
    segment the
    market.

    Recommendatio
    n of Playing Field
    selection is
    appropriately
    sized and
    conforms to the
    company’s
    current
    competencies
    and operations.

    Rationale is
    logical and is
    clear but may be
    lack conciseness
    or
    persuasiveness.

    The Playing Field
    portion of the
    template meets
    minimal
    requirements but
    is missing key in
    segmentation of
    the market.
    or
    lacks a complete
    definition of the
    playing field
    or
    includes only
    basic information
    on market size
    and
    segmentation

    Fails to explain
    conformance to
    the company’s
    current
    competencies
    and operations.

    Rationale does
    not provide
    satisfactory
    explanation to
    support the
    position.

    The Playing Field
    portion of the
    template is
    missing or is
    unsatisfactorily
    populated;
    contains
    inaccurate or
    incomplete
    information in
    two or more
    sections.

    Rationale for
    playing field
    selection does
    not provide
    satisfactory
    explanation to
    support the
    position.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 5 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    2. Complete the
    Competitor
    sections of
    the template
    to
    demonstrate
    your
    knowledge of
    each
    competitor
    and their
    position in
    the Playing
    Field.

    Weight: 30%

    All 10 Competitor
    fields of the
    template are
    completely
    populated.

    Size of each
    Competitor is
    exceptionally well
    described and
    may include
    more than one
    relevant measure
    of organizational
    size that can be
    compared
    against the
    organization and
    both Competitors
    included in the
    briefing.

    Demonstrates
    exceptional
    insight into the
    relative
    strengths,
    weaknesses,
    performance,
    and major
    developments of
    selected
    Competitors and
    how these
    elements affect
    their ability to
    compete.

    All 10 Competitor
    fields of the
    template are
    satisfactorily
    populated

    Size of each
    Competitor is
    well described
    with at least one
    relevant measure
    of organizational
    size.

    Strengths,
    weaknesses,
    recent
    performance,
    and major
    developments for
    each selected
    Competitor
    provide good
    insights into how
    these elements
    affect their ability
    to effectively
    compete.

    At least 8 of the
    10 Competitor
    fields are
    satisfactorily
    populated.

    The size of each
    Competitor is
    satisfactorily
    described and
    uses a
    recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance,
    and major
    developments for
    each competitor
    is present but
    may lack insights
    regarding how
    these elements
    affect their ability
    to compete.

    At least 6 of the
    10 Competitor
    fields are
    satisfactorily
    populated.

    The size of one
    or more of the
    Competitors is
    missing and/or
    partially
    described or
    does not include
    a recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, or
    major
    developments
    are
    missing or do not
    demonstrate an
    understanding of
    how these
    elements affect
    their ability to
    compete.

    The Competitor
    section of the
    template is
    missing or is
    unsatisfactorily
    populated.
    Contains
    irrelevant of
    unclear content.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 6 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    3. Complete the
    Our
    Organization
    section of the
    template.
    Demonstrate
    knowledge of
    the company
    and its
    competitivene
    ss in the
    Playing Field.

    Weight: 20%

    All fields of the
    template are
    completely
    satisfactorily
    populated.

    Organizational
    size is
    exceptionally well
    described and
    may include more
    than one relevant
    measure of
    organizational
    size that can be
    compared to the
    size of the
    competitors
    included in the
    briefing.

    Demonstrates
    exceptional insight
    into the relative
    strengths,
    weaknesses,
    performance, and
    major
    developments of
    the company and
    how these
    elements affect its
    ability to compete.

    All fields of the
    template are
    satisfactorily
    populated.

    Organizational
    size is well
    described with at
    least one relevant
    measure of
    organizational
    size.

    Strengths,
    weaknesses,
    recent
    performance, and
    major
    developments of
    the company
    provide good
    insights into how
    these elements
    affect its ability to
    effectively
    compete.

    At least 4 of the 5
    fields are
    satisfactorily
    populated.

    Organizational
    size is
    satisfactorily
    described and
    uses a recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, and
    major
    developments for
    the company is
    present but may
    lack insights
    regarding how
    these elements
    affect their ability
    to compete.

    At least 3 of the 5
    fields are
    satisfactorily
    populated.

    The size of the
    Organization is
    missing and/or
    partially described
    or does not
    include a
    recognized
    measure of
    organizational
    size.

    Strengths and
    weaknesses,
    recent
    performance, or
    major
    developments are
    missing or do not
    demonstrate an
    understanding of
    how these
    elements affect
    the organization’s
    ability to compete.

    .

    This section of the
    template is
    missing or is
    unsatisfactorily
    populated.
    Contains
    irrelevant or
    unclear content.

    4. Provide an
    effective and
    persuasive
    conclusion
    that is “fit for
    use” for a
    CEO.

    Weight: 15%

    The conclusion is
    an excellent
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions and
    is presented
    succinctly and
    persuasively to
    the CEO.

    The conclusion
    does not include
    extraneous data
    that would not be
    relevant or
    important to the
    CEO.

    The conclusion is
    a very good
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions and
    is presented
    succinctly and
    persuasively to
    the CEO.

    The conclusion
    does not include
    extraneous data
    that would not be
    relevant or
    important to the
    CEO.

    The conclusion is
    a satisfactory
    distillation of the
    template with
    important and
    relevant strategic
    insights and
    conclusions.

    The assertions
    may lack some
    clarity or
    conciseness
    and/or may not
    be highly
    persuasive.

    The conclusion is
    a partial
    distillation of the
    template with
    some important
    and relevant
    strategic insights
    and conclusions.

    The conclusion is
    missing or is an
    unsatisfactory
    distillation of the
    template that
    does not provide
    a sufficient level
    of strategic
    insights and
    conclusions.

    JWI 540: Strategy
    Assignment 1

    © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
    be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
    This document is subject to change based on the needs of the class.

    JWI 540 – Assignment 1 (1244) Page 7 of 7

    Criteria Honors High Pass Pass Low Pass Unsatisfactory

    5. Present
    information
    professionall
    y within the
    three-page
    limit, and
    support
    recommend-
    ations,
    assertions,
    and facts
    with in-text
    citations,
    appendixes,
    and
    references.

    Weight: 15%

    Executive Brief is
    succinct and
    well-written and
    within the three-
    page limit
    (excluding cover,
    references, and
    appendices) and
    very professional
    in appearance.

    There are no
    grammatical or
    mechanical
    usage errors.

    All recommend-
    ations,
    assertions, and
    facts are
    exemplarily
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    succinct and
    well-written and
    within the three-
    page limit
    (excluding cover,
    references, and
    appendices) and
    professional in
    appearance.

    Grammatical and
    mechanical
    usage errors, if
    any, are minor
    and have no
    impact on the
    flow.

    Nearly all of
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    well-written and
    generally
    professional in
    appearance.

    May contain
    minor
    grammatical and
    mechanical
    usage errors, but
    these do not
    have a major
    impact on the
    flow or clarity.

    Most
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief is
    satisfactory in
    appearance.

    Has a few
    grammatical and
    mechanical
    usage errors that
    make parts of the
    text difficult for
    the reader to
    understand.

    Some
    recommend-
    ations,
    assertions, and
    facts are
    supported with
    in-text citations,
    appendixes, and
    references.

    Executive Brief
    lacks a
    professional
    appearance
    and/or contains
    multiple spelling
    or grammatical
    and mechanical
    usage errors.

    Most
    recommend-
    ations,
    assertions, and
    facts are not
    supported with
    in-text citations,
    appendixes, and
    references

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    Assignment Prompt & Instructions

    My Body System is:  Immune System

    Reflect on how SLE impacts your assigned body system.

    Answer the discussion prompts below with explanation and detail, providing complete references for all citations.

    Answer all questions/criteria with explanations and detail.

    1. Describe the specific pathophysiological processes in SLE that lead to the manifestations observed in your assigned body system. How does SLE affect your assigned body system?
    2. Discuss the symptoms and clinical manifestations of SLE on your assigned body system. How do these symptoms impact the client’s function and quality of life? Can changes in your assigned body system affect or be affected by other body systems in clients with SLE?
    3. Discuss the diagnostic tests used to diagnose SLE-related complications in your body system. What challenges are associated with diagnosing SLE if only looking at your assigned body system?
    4. Explore the current treatments for managing SLE symptoms associated with your assigned body system. What are the goals of these treatments and how effective are they in mitigating the impact of SLE on the body?

    – 2 years ago