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Tag: Management

  • [Solved] Powerpoint Health Organization Analysis with Speaker Notes

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    Create a PowerPoint file with complete speaker notes and a recording of either a screen-capture of your slides with your narration or a video of you presenting your slides.

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    Assignment Prompt & Instructions

    Create a PowerPoint file with complete speaker notes and a recording of either a screen-capture of your slides with your narration or a video of you presenting your slides.

  • [Solved] Business Research Project

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    Create a 2–3 page project summary that describes your chosen organization, defines the scope of a business problem or opportunity in that organization, and provides a strategy for how you will go about your capstone project. Include a discussion of the type of data you will need, and how your topic …

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    Assignment Prompt & Instructions

    Create a 2–3 page project summary that describes your chosen organization, defines the scope of a business problem or opportunity in that organization, and provides a strategy for how you will go about your capstone project. Include a discussion of the type of data you will need, and how your topic allows you to demonstrate each of the MBA program outcomes.

  • [Solved] Business Annotated Outline

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    Create a 2–5 page annotated outline that includes the sections to be analyzed, ethical decision making aspects of the topic, main points of the recommendation, and credible evidence you plan to use for supporting the analysis and recommendations.

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    Assignment Prompt & Instructions

    Create a 2–5 page annotated outline that includes the sections to be analyzed, ethical decision making aspects of the topic, main points of the recommendation, and credible evidence you plan to use for supporting the analysis and recommendations.

  • [Solved] Analyze Business Topic

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    Create a 15–20 page capstone paper that analyzes a business topic and provides recommendations and is supported with credible resources that demonstrate evidence-based thinking.

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    Assignment Prompt & Instructions

    Create a 15–20 page capstone paper that analyzes a business topic and provides recommendations and is supported with credible resources that demonstrate evidence-based thinking.

  • [Solved] PowerPoint Business Project with speaker notes

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    Create a 10–20 slide presentation with recorded audio that demonstrates how you would present and deliver your capstone project to your intended audience. Your presentation should be persuasive, use visual and graphical elements, and demonstrate professional speaking and presentation techniques.

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    Assignment Prompt & Instructions

    Create a 10–20 slide presentation with recorded audio that demonstrates how you would present and deliver your capstone project to your intended audience. Your presentation should be persuasive, use visual and graphical elements, and demonstrate professional speaking and presentation techniques.

  • [Solved] Business Finance – Management Week 3 Assignment- Marketing for Competitiveness

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    – ## Week3AssignmentInstructions-MarketingForCompetitiveness.docx – ## Week3LearningResources-MarketingforCompetitiveness.docx **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx** **Marketing for Competitiveness** **Week 3 Assignment** **Marketing Strategies to Influence Buyer Behavio…

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    Assignment Prompt & Instructions

    – ## Week3AssignmentInstructions-MarketingForCompetitiveness.docx

    – ## Week3LearningResources-MarketingforCompetitiveness.docx

    **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Assignment**

    **Marketing Strategies to Influence Buyer Behavior: Marketing in the Technological World**

    For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic target market using social media marketing strategies. In Weeks 1 and 2, you submitted presentations on incorporating the consumer, as well as incorporating product and service innovation. This week, you will create and submit a presentation on incorporating marketing in the technological era.

    With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.

    **To prepare for this Assignment:**

    · Download the Week 3 Assignment Template.

    Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 5–7 slides, excluding references:

    **Incorporating Marketing in the Technical Era**

    · Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.

    · Explain how search and content marketing can promote an organization and its products/services.

    · Examine the pros and cons of traditional and content marketing.

    · Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.

    · Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Assignment**

    **Marketing Strategies to Influence Buyer Behavior: Marketing in the Technological World**

    For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic target market using social media marketing strategies. In Weeks 1 and 2, you submitted presentations on incorporating the consumer, as well as incorporating product and service innovation. This week, you will create and submit a presentation on incorporating marketing in the technological era.

    With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.

    **To prepare for this Assignment:**

    · Download the Week 3 Assignment Template.

    Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 5–7 slides, excluding references:

    **Incorporating Marketing in the Technical Era**

    · Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.

    · Explain how search and content marketing can promote an organization and its products/services.

    · Examine the pros and cons of traditional and content marketing.

    · Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.

    · Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Assignment**

    **Marketing Strategies to Influence Buyer Behavior: Marketing in the Technological World**

    For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic target market using social media marketing strategies. In Weeks 1 and 2, you submitted presentations on incorporating the consumer, as well as incorporating product and service innovation. This week, you will create and submit a presentation on incorporating marketing in the technological era.

    With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.

    **To prepare for this Assignment:**

    · Download the Week 3 Assignment Template.

    Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 5–7 slides, excluding references:

    **Incorporating Marketing in the Technical Era**

    · Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.

    · Explain how search and content marketing can promote an organization and its products/services.

    · Examine the pros and cons of traditional and content marketing.

    · Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.

    · Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    – 1
    – 2

  • [Solved] MGT 608 Week two discussion post 1 question. Your initial post should be roughly 150 words in length. Cite sources you reference in-text and under a “References” section in APA format

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    – ## WeekTwodiscussionpost1HM.docx **## WeekTwodiscussionpost1HM.docx** Week TWO discussion post 1 LINK TO BOOK: [https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2[%3Bvnd.vst.idref%3DAcover]!/4](https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2%5b%3Bvn…

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    – ## WeekTwodiscussionpost1HM.docx

    **## WeekTwodiscussionpost1HM.docx**

    Week TWO discussion post 1

    LINK TO BOOK:
    [https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2[%3Bvnd.vst.idref%3DAcover]!/4](https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2%5b%3Bvnd.vst.idref%3DAcover%5d!/4) (I will send username and password separately in message).

    [**Discussion 3: Identify and Elaborate on New Technologies Impacting the Supply Chain**](https://nationalu.brightspace.com/d2l/le/120512/discussions/topics/449517/View)

    **Instructions**

    Current Events: The demands of our global economy are forcing companies and entire supply chains to adopt more flexible and responsive modes of operation" (p. 127). Thus, "companies must find ways to leverage the supply chain systems…with new technologies…" (pp. 127 – 128).

    · Conduct your own research on one of the seven technologies that drive new changes in supply chains.

    · Industrial robots

    · Drones and driverless vehicles

    · Artificial intelligence (AI)

    · Internet of Things (IoT) and big data

    · Real-time product information

    · 3-D printing and additive manufacturing

    · Simulation modeling

    · Elaborate on how the technology you chose can and does impact the supply chain.

    · Identify and describe the key benefits of using this technology.

    Contributions must display original thinking and good knowledge of the subject matter, including links and references to sources to support your arguments. Additionally, make sure you cite sources you reference in-text and under a "References" section in APA format.

    **## WeekTwodiscussionpost1HM.docx**

    Week TWO discussion post 1

    LINK TO BOOK:
    [https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2[%3Bvnd.vst.idref%3DAcover]!/4](https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2%5b%3Bvnd.vst.idref%3DAcover%5d!/4) (I will send username and password separately in message).

    [**Discussion 3: Identify and Elaborate on New Technologies Impacting the Supply Chain**](https://nationalu.brightspace.com/d2l/le/120512/discussions/topics/449517/View)

    **Instructions**

    Current Events: The demands of our global economy are forcing companies and entire supply chains to adopt more flexible and responsive modes of operation" (p. 127). Thus, "companies must find ways to leverage the supply chain systems…with new technologies…" (pp. 127 – 128).

    · Conduct your own research on one of the seven technologies that drive new changes in supply chains.

    · Industrial robots

    · Drones and driverless vehicles

    · Artificial intelligence (AI)

    · Internet of Things (IoT) and big data

    · Real-time product information

    · 3-D printing and additive manufacturing

    · Simulation modeling

    · Elaborate on how the technology you chose can and does impact the supply chain.

    · Identify and describe the key benefits of using this technology.

    Contributions must display original thinking and good knowledge of the subject matter, including links and references to sources to support your arguments. Additionally, make sure you cite sources you reference in-text and under a "References" section in APA format.

  • [Solved] MGT 608 Week two discussion post 2 question. Your initial post should be roughly 150 words in length. Cite sources you reference in-text and under a “References” section in APA format

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    – ## WeekTwodiscussionpost2HM.docx **## WeekTwodiscussionpost2HM.docx** Week TWO discussion post 2 LINK TO BOOK: [https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2[%3Bvnd.vst.idref%3DAcover]!/4](https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2%5b%3Bvn…

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    Assignment Prompt & Instructions

    – ## WeekTwodiscussionpost2HM.docx

    **## WeekTwodiscussionpost2HM.docx**

    Week TWO discussion post 2

    LINK TO BOOK:
    [https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2[%3Bvnd.vst.idref%3DAcover]!/4](https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2%5b%3Bvnd.vst.idref%3DAcover%5d!/4) (I will send username and password separately in message).

    [**Discussion 4: Assessing New Technology in your Organization's Supply Chain**](https://nationalu.brightspace.com/d2l/le/120512/discussions/topics/449518/View)

    **Instructions**

    Utilizing your own organization's supply chain, identify the different technologies used. You may choose a company if you are not working or have a company to discuss.

    · Identify and assess the following:

    · What are two technologies utilized in your organization's supply chain?

    · How do these technologies affect customers' desire for good service and prices?

    · How might this technology's features distract from your organization's mission or the quality of service and prices?

    Contributions must display original thinking and good knowledge of the subject matter, including links and references to sources to support your arguments. Additionally, make sure you cite sources you reference in-text and under a "References" section in APA format.

    **## WeekTwodiscussionpost2HM.docx**

    Week TWO discussion post 2

    LINK TO BOOK:
    [https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2[%3Bvnd.vst.idref%3DAcover]!/4](https://bookshelf.vitalsource.com/reader/books/9781394217328/epubcfi/6/2%5b%3Bvnd.vst.idref%3DAcover%5d!/4) (I will send username and password separately in message).

    [**Discussion 4: Assessing New Technology in your Organization's Supply Chain**](https://nationalu.brightspace.com/d2l/le/120512/discussions/topics/449518/View)

    **Instructions**

    Utilizing your own organization's supply chain, identify the different technologies used. You may choose a company if you are not working or have a company to discuss.

    · Identify and assess the following:

    · What are two technologies utilized in your organization's supply chain?

    · How do these technologies affect customers' desire for good service and prices?

    · How might this technology's features distract from your organization's mission or the quality of service and prices?

    Contributions must display original thinking and good knowledge of the subject matter, including links and references to sources to support your arguments. Additionally, make sure you cite sources you reference in-text and under a "References" section in APA format.

  • [Solved] HEALTHCARE ADMINISTRATION CHANGE LEADERSHIP 2

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    **Assessment 2** **Case Study Analysis – Part 1** [**Instructions**](https://courseroom.capella.edu/courses/47204/pages/assessment-2-instructions?module_item_id=2367481&content_id=856285)**:**Complete Part 1 of an in-depth analysis of the case study. Your 6-8 page analysis will focus on the problems…

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    Assignment Prompt & Instructions

    **Assessment 2**
    **Case Study Analysis – Part 1**
    [**Instructions**](https://courseroom.capella.edu/courses/47204/pages/assessment-2-instructions?module_item_id=2367481&content_id=856285)**:**Complete Part 1 of an in-depth analysis of the case study. Your 6-8 page analysis will focus on the problems facing the organization and the approach(es) it used to position itself for the necessary changes.
    ## **Introduction:**
    **Note:** The assessments in this course build upon the work you have completed in the previous assessments. Therefore, complete the assessments in the order in which they are presented and wait until you receive feedback, so you may incorporate it into later assessments.
    A clear understanding of the need for change and the nature and extent of the change is necessary to communicating and heightening awareness within the organization and gaining the support of all internal and external stakeholders. Healthcare leaders must demonstrate that change is necessary to ensure the future success of the organization and its mission and begin the change management process with an analysis of complex, dynamic processes and organizational components.
    This assessment provides an opportunity for you to examine the internal and external factors driving change in an organization, the ways the organization responds to the need for change, and the ways it heightens awareness of that need.
    **Note:** This assessment must be completed prior to Assessments 3 and 4. You must complete the assessments in this course in the order in which they are presented.
    **Reminder:** In this second assessment, you'll select a healthcare organization (either your current employer or the example provided in the case study Healthassist, Inc.: Leading through a Pandemic (Chapter 8, pages 317–333 of your _Organizational Change_ text)).
    You are highly encouraged to select your current employer on which to base your work and, if you choose this path, make sure your workplace completes the [Learner and Employer Acknowledgement and Release Form [PDF].](https://lat.strategiced.com/redirect?linkid=7422)
    ## **Instructions**
    For this assessment, you will identify the problems facing either your organization or Healthassist, Inc.: Leading through a Pandemic and analyze the approach(es) used to help the organization position itself for the necessary changes. Refer to the Assessment 2 description and rubric for detailed instructions as to how to complete this assessment.
    After reading the case study “Healthassist, Inc.: Leading through a Pandemic” or examining your own organization complete the following:
    – Use the congruence model to describe the inputs to the organization.
    – Identify the multiple elements of the problem and break down each of those elements, showing causal relationships.
    – Separate and categorize the key elements into manageable components.
    – Assess the needs of the community as they relate to the organization.
    – Analyze the five approaches used to heighten awareness of the need for change in an organization as described in your _Organizational Change_ text on pages 175–177.
    – Synthesize your understanding of these approaches with the case study.
    – Explain how the organization challenged the status quo or created a sense of crisis to prepare the organization for change.
    – Identify how the organization energized and motivated others to get everyone on board with the change.
    **Note:** As you revise your writing, check out the resources listed on the Writing Center’s [Writing Supportpage.](https://lat.strategiced.com/redirect?linkid=4646)
    ## **Assessment Requirements**
    – **Written Communication:** Written communication should be free of errors that detract from the overall message.
    – **APA Formatting:** Resources and in-text citations should be formatted according to APA style and formatting. Refer to [Evidence and APAfor guidance.](https://lat.strategiced.com/redirect?linkid=1540)
    – [**Font and Font Size:**Arial, 12-point, double-spaced. Use Microsoft Word.](https://lat.strategiced.com/redirect?linkid=1540)
    – [**Number of Resources:**3–5 scholarly, peer-reviewed articles.](https://lat.strategiced.com/redirect?linkid=1540)
    – [**Length:**6–8 pages.](https://lat.strategiced.com/redirect?linkid=1540)
    ## **Competencies Measured**
    By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
    – Competency 1: Analytical Thinking: Develop complex plans or analyses.
    – Describe multiple elements of a problem, including the causal relationships of each.
    – Separate layers of a problem into smaller, manageable components.
    – Competency 2: Change Leadership: Challenge the status quo.
    – Analyze approaches used to heighten awareness of the need for change in an organization.
    – Describe how an organization challenged the status quo by comparing it to an ideal or vision of change.
    – Describe how an organization created a realistic sense of crisis or a disequilibrium to prepare for change.
    – Competency 5: Performance Measurement: Use evidence-based approaches to support community wellness.
    – Assess the needs of a community as they relate to a healthcare organization.
    – Competency 6: Communicate effectively with diverse audiences, in an appropriate form and style, consistent with applicable organizational, professional, and scholarly standards.
    – Communicate effectively by integrating research into written documents that follow APA format and use the consistent grammar, punctuation, and mechanics expected of a healthcare professional.

  • [Solved] Healthcare Administration change Leadership 3

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    **Assessment 3** **Case Study Analysis – Part 2** [**Instructions**](https://courseroom.capella.edu/courses/47204/pages/assessment-3-instructions?module_item_id=2367491&content_id=856292)**:**Complete Part 2 of an in-depth analysis of the case study. Your 6-8 page analysis will focus on how the orga…

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    Assignment Prompt & Instructions

    **Assessment 3**
    **Case Study Analysis – Part 2**
    [**Instructions**](https://courseroom.capella.edu/courses/47204/pages/assessment-3-instructions?module_item_id=2367491&content_id=856292)**:**Complete Part 2 of an in-depth analysis of the case study. Your 6-8 page analysis will focus on how the organization navigated the changes made to improve its stability, how those changes impacted the various stakeholders and departments, and the communication practices utilized throughout this change management process.
    ## **Introduction:**
    **Note:** The assessments in this course build upon the work you have completed in the previous assessments. Therefore, complete the assessments in the order in which they are presented.
    In today's dynamic healthcare environment, leaders are expected to assume a greater change agent role and will be required to use their positional power and expertise to lead their organizations forward in uncertain waters. An in-depth understanding of organizational structures, power dynamics, resistance to change, and other factors is vital to becoming a master change agent.
    This assessment provides an opportunity for you to examine the key factors in an organization that influence the development of an appropriate change strategy and implementation plan.
    **Reminder:** In this third assessment, you'll select a healthcare organization (either your current employer or the example provided in the case study, Healthassist, Inc.: Leading through a Pandemic (Chapter 8, pages 317–333). You are highly encouraged to select your current employer on which to base your work and, if you choose this path, make sure your workplace completes the [Learner and Employer Acknowledgement and Release Form [PDF].](https://lat.strategiced.com/redirect?linkid=7422)
    ## **Instructions:**
    For this assessment, you will analyze how the organization navigated the changes made to improve its stability, how those changes impacted the various stakeholders and departments, and the communication practices utilized throughout this change management process
    After reviewing the case study or examining your organization complete the following:
    – Analyze how the organization used structures and systems to deal with environmental uncertainty and complexity.
    – Identify which types of power were at play within the organization.
    – Describe how the various stakeholders and departments were impacted.
    – Discuss how the change disrupted the psychological contract that existed in the organization.
    – Identify the various conflicts and resistance to change.
    – Determine whether the change is programmatic, discontinuous, or emergent.
    – Analyze the case study or your organization and leader’s communication practices throughout the change management process, and synthesize the best practices outlined in the text. Was the communication strategy effective?
    ## **Assessment Requirements**
    – **Written Communication:** Written communication should be free of errors that detract from the overall message.
    – **APA Formatting:** Resources and in-text citations should be formatted according to APA style and formatting. Refer to [Evidence and APAfor guidance.](https://lat.strategiced.com/redirect?linkid=1540)
    – [**Font and Font Size:**Arial, 12-point, double-spaced. Use Microsoft Word.](https://lat.strategiced.com/redirect?linkid=1540)
    – [**Number of Resources:**3–5 scholarly, peer-reviewed articles.](https://lat.strategiced.com/redirect?linkid=1540)
    – [**Length:**6–8 pages.](https://lat.strategiced.com/redirect?linkid=1540)
    ## **Competencies Measured**
    By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
    – Competency 1: Analytical Thinking: Develop complex plans or analyses.
    – Analyze an organization’s use of structures and systems to deal with environmental uncertainty and complexity.
    – Identify how various departments were impacted by the proposed change.
    – Discuss how change disrupted the psychological contract that existed in an organization.
    – Identify various conflicts and resistance to change.
    – Competency 3: Innovative Thinking: Apply "tried and true" concepts or trends.
    – Identify the types of power at play within an organization.
    – Outline potential actions designed to prevent or mitigate an identified conflict.
    – Competency 4: Process Management and Organizational Design: Benchmark good processes and practices.
    – Identify best practices for implementing a change management plan.
    – Competency 6: Communicate effectively with diverse audiences, in an appropriate form and style, consistent with applicable organizational, professional, and scholarly standards.
    – Communicate effectively by integrating research into written documents that follow APA format and use the consistent grammar, punctuation, and mechanics expected of a healthcare professional.