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Tag: Business & Finance

  • [Solved] Business Research Project

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    Create a 2–3 page project summary that describes your chosen organization, defines the scope of a business problem or opportunity in that organization, and provides a strategy for how you will go about your capstone project. Include a discussion of the type of data you will need, and how your topic …

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    Assignment Prompt & Instructions

    Create a 2–3 page project summary that describes your chosen organization, defines the scope of a business problem or opportunity in that organization, and provides a strategy for how you will go about your capstone project. Include a discussion of the type of data you will need, and how your topic allows you to demonstrate each of the MBA program outcomes.

  • [Solved] Unit VI ass

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    see attachment – ## UnitVIAssignment2.docx **## UnitVIAssignment2.docx** **Unit VI Assignment** **Instructions: This assignment has two parts. Answer the questions using the charts.** **Part 1:** ![A four quadrant box is labeled with Firm 1 at the top and Firm 2 on the left. The top left box is labe…

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    see attachment

    – ## UnitVIAssignment2.docx

    **## UnitVIAssignment2.docx**

    **Unit VI Assignment**

    **Instructions: This assignment has two parts. Answer the questions using the charts.**

    **Part 1:**

    ![A four quadrant box is labeled with Firm 1 at the top and Firm 2 on the left. The top left box is labeled high price on the top and high price on the left and contains 8, 8. The top right box is labeled low price on the top and high price on the left with 0, 10. The bottom left box is labeled High price on the top and low price on the left with 10, 0. The bottom right box is labeled Low price on the top and low price on the left with 3, 3.](https://www.sweetstudy.com/questions/unit-vi-ass)

    **Question**: For the above game, identify the Nash Equilibrium. Does Firm 1 have a dominant strategy? If so, what is it? Does Firm 2 have a dominant strategy? If so, what is it?

    **Your response:**

    **Part 2:**

    ![A four quadrant box is labeled with Firm 1 at the top and Firm 2 on the left. The top left box is labeled high price on the top and high price on the left and contains 2,4. The top right box is labeled low price on the top and high price on the left with 3,6. The bottom left box is labeled High price on the top and low price on the left with 4,2. The bottom right box is labeled Low price on the top and low price on the left with 1,5.](https://www.sweetstudy.com/questions/unit-vi-ass)

    **Question:** For the above game, identify the Nash Equilibrium. Does Firm 1 have a dominant strategy? If so, what is it? Does Firm 2 have a dominant strategy? If so, what is it?

    **Your response:**

    ## image1.png

    ## image2.png

    **## UnitVIAssignment2.docx**

    **Unit VI Assignment**

    **Instructions: This assignment has two parts. Answer the questions using the charts.**

    **Part 1:**

    ![A four quadrant box is labeled with Firm 1 at the top and Firm 2 on the left. The top left box is labeled high price on the top and high price on the left and contains 8, 8. The top right box is labeled low price on the top and high price on the left with 0, 10. The bottom left box is labeled High price on the top and low price on the left with 10, 0. The bottom right box is labeled Low price on the top and low price on the left with 3, 3.](https://www.sweetstudy.com/questions/unit-vi-ass)

    **Question**: For the above game, identify the Nash Equilibrium. Does Firm 1 have a dominant strategy? If so, what is it? Does Firm 2 have a dominant strategy? If so, what is it?

    **Your response:**

    **Part 2:**

    ![A four quadrant box is labeled with Firm 1 at the top and Firm 2 on the left. The top left box is labeled high price on the top and high price on the left and contains 2,4. The top right box is labeled low price on the top and high price on the left with 3,6. The bottom left box is labeled High price on the top and low price on the left with 4,2. The bottom right box is labeled Low price on the top and low price on the left with 1,5.](https://www.sweetstudy.com/questions/unit-vi-ass)

    **Question:** For the above game, identify the Nash Equilibrium. Does Firm 1 have a dominant strategy? If so, what is it? Does Firm 2 have a dominant strategy? If so, what is it?

    **Your response:**

    ## image1.png

    ## image2.png

  • [Solved] acct

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    In-depth study guidance and analytical solution covering acct.

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    Assignment Prompt & Instructions

    Full assignment prompt and step-by-step guidance are included in the downloadable solution file.

  • [Solved] Business Finance – Management Week 3 Assignment- Marketing for Competitiveness

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    – ## Week3AssignmentInstructions-MarketingForCompetitiveness.docx – ## Week3LearningResources-MarketingforCompetitiveness.docx **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx** **Marketing for Competitiveness** **Week 3 Assignment** **Marketing Strategies to Influence Buyer Behavio…

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    Assignment Prompt & Instructions

    – ## Week3AssignmentInstructions-MarketingForCompetitiveness.docx

    – ## Week3LearningResources-MarketingforCompetitiveness.docx

    **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Assignment**

    **Marketing Strategies to Influence Buyer Behavior: Marketing in the Technological World**

    For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic target market using social media marketing strategies. In Weeks 1 and 2, you submitted presentations on incorporating the consumer, as well as incorporating product and service innovation. This week, you will create and submit a presentation on incorporating marketing in the technological era.

    With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.

    **To prepare for this Assignment:**

    · Download the Week 3 Assignment Template.

    Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 5–7 slides, excluding references:

    **Incorporating Marketing in the Technical Era**

    · Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.

    · Explain how search and content marketing can promote an organization and its products/services.

    · Examine the pros and cons of traditional and content marketing.

    · Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.

    · Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Assignment**

    **Marketing Strategies to Influence Buyer Behavior: Marketing in the Technological World**

    For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic target market using social media marketing strategies. In Weeks 1 and 2, you submitted presentations on incorporating the consumer, as well as incorporating product and service innovation. This week, you will create and submit a presentation on incorporating marketing in the technological era.

    With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.

    **To prepare for this Assignment:**

    · Download the Week 3 Assignment Template.

    Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 5–7 slides, excluding references:

    **Incorporating Marketing in the Technical Era**

    · Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.

    · Explain how search and content marketing can promote an organization and its products/services.

    · Examine the pros and cons of traditional and content marketing.

    · Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.

    · Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Assignment**

    **Marketing Strategies to Influence Buyer Behavior: Marketing in the Technological World**

    For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic target market using social media marketing strategies. In Weeks 1 and 2, you submitted presentations on incorporating the consumer, as well as incorporating product and service innovation. This week, you will create and submit a presentation on incorporating marketing in the technological era.

    With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.

    **To prepare for this Assignment:**

    · Download the Week 3 Assignment Template.

    Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 5–7 slides, excluding references:

    **Incorporating Marketing in the Technical Era**

    · Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.

    · Explain how search and content marketing can promote an organization and its products/services.

    · Examine the pros and cons of traditional and content marketing.

    · Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.

    · Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    – 1
    – 2

  • [Solved] Business & Finance Module One Assignment One (DBO)

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    ## Overview Driving business innovation and creating sustainable pathways for growth are challenging endeavors. Leaders in both for-profit and nonprofit organizations, regardless of their size, work diligently to develop strategies that ensure long-term success. They recognize that being a market le…

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    ## Overview
    Driving business innovation and creating sustainable pathways for growth are challenging endeavors. Leaders in both for-profit and nonprofit organizations, regardless of their size, work diligently to develop strategies that ensure long-term success. They recognize that being a market leader now does not guarantee success tomorrow, making innovative thinking essential for capitalizing on opportunities and staying competitive.
    However, innovation requires more than creative ideas. It demands a proactive approach. Leaders must consistently monitor industry trends, competitive dynamics, customer needs, and emerging technologies to uncover opportunities for innovation and growth. This vigilance enables them to adapt to change, address challenges, and maintain a strong competitive edge.
    ## Scenario
    As the Chief Innovation Officer (CIO), you are responsible for steering the organization’s innovation strategy to ensure it remains competitive, relevant, and forward-thinking. This strategy involves identifying, developing, and implementing innovative ideas, products, services, processes, or business models that create value and align with the company’s strategic objectives.
    A key milestone during your first 90 days is to identify a new opportunity. Your task is to craft a concept brief introducing a new product or service designed to drive business growth and capture emerging opportunities. A concept brief provides a clear and concise document that introduces the key elements of a project, idea, or initiative to ensure alignment among stakeholders. It serves as a communication tool that helps decision makers and stakeholders understand the scope, objectives, and vision of the idea, enabling informed decision making and collaboration.
    Your proposed product or service must stand out as unique within the industry, be difficult to replicate, and align closely with consumers’ willingness to pay (WTP). The perceived value of the product or service primarily drives a consumer’s WTP. The consumers will not be inclined to pay for it if they do not understand or recognize the value or if the offering fails to address their specific pain points. Therefore, the proposed idea must clearly demonstrate its value and effectively solve the problems that matter most to consumers.
    1. **Step One**: Choose a U.S. company from the List of Companies linked in the Supporting Materials below.
    2. **Step Two**: Research the market to gain a better understanding of the industry landscape, market trends, future forecasts, and the company’s financials and available resources.
    3. **Step Three:** Identify 3 to 5 viable concepts to drive business opportunities for your U.S. company.
    4. **Step Four:** Develop a concept brief.
    ## Directions
    Use resources such as GlobalData Explorer and Yahoo Finance, which are linked in the Supporting Materials section below. Also, use the investor relations page on the company’s website to create a concept brief. Pay special attention to the company’s 10K Report with a focus on its business in North America. Note: You will expand on this research throughout the course.
    Your concept brief should:
    1. Include the name and describe the U.S. company that you selected and researched.
    2. Introduce and describe your proposed new and unique product or service.
    3. Include an image of the company’s existing SWOT analysis from the Shapiro Library, which can be found using the resource linked in the Supporting Materials section below.
    Specifically, you must address the following **rubric criteria**:
    1. **Value Proposition**: Describe the company’s existing value proposition.
    1. What is the company’s main business?
    2. What value does the company deliver to the customer?
    2. **Profitability**: Determine if the company is profitable now.
    3. **SWOT Analysis Strengths**: Explain the company’s main strengths that can be leveraged to create a new product or service.
    4. **Product or Service Singularity**: Identify what is unique about the new product or service.
    1. What is unique about the new product or service?
    5. **New Product or Service Projections**: Describe how the new product or service can improve profitability.
    1. How can a new product or service improve profitability? Note: This is an estimation based on research into the company’s existing market position.
    ## What to Submit
    Your concept brief must be between 400 and 800 words in length and be submitted as a Microsoft Word document. Your concept brief should be professionally formatted and written in second-person or third-person voice. Any sources cited should use APA formatting.
    ## Supporting Materials
    The following resources support your work on this assignment:
    **Website**: https://explorer.globaldata.com/HomePage/Home
    Use this website to help complete this assignment.
    **Website**: https://finance.yahoo.com/?guccounter=1&guce_referrer=aHR0cHM6Ly9sZWFybi5zbmh1LmVkdS8&guce_referrer_sig=AQAAAFsAv8FV7gw_9Vd2ntfr9WnHzKyNXSHrm26StDcB-TYq20N2I_bLGTfI8cf6ZAxYjQhzGsVCQJKo0rkKkt3s0FNnf4m2M5Zs3ZJOwa100cvdrsXtFMJYiF5AY7qDaxB-K-NE_fqtXyLyWhBzUdEQYyQJ9boX-fShUdRVu-jwd-gg
    Use this website to help complete this assignment.
    **Shapiro Library FAQ**: [What Is a SWOT Analysis and How Do I Locate One?](https://libanswers.snhu.edu/faq/172712)
    Use this Shapiro Library FAQ to find the image needed.
    **Reading**: List of Companies(See attached)
    Choose a U.S. company from this list.
    **Reading**: Sample Concept Brief ( See attached)
    This document is an example of a winning concept brief for a pet business in New York.
    **Reading**: [Winning Value Proposition Sample](https://learn.snhu.edu/content/enforced/2018983-BUS-400-12214.202581-1/Course%20Documents/BUS%20400%20Winning%20Value%20Proposition%20Sample.pdf?isCourseFile=true&ou=2018983) (See attached)
    This document is an example of value proposition documentation.

  • [Solved] Discussion Board (Heathcare)

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    ## Overview **This discussion format might be new and very different from discussions you have had in other courses.** This discussion offers you the opportunity to express your own thoughts, ask questions for clarification, and gain insight from your classmates’ responses and instructor’s guidance….

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    ## Overview
    **This discussion format might be new and very different from discussions you have had in other courses.** This discussion offers you the opportunity to express your own thoughts, ask questions for clarification, and gain insight from your classmates’ responses and instructor’s guidance. This discussion format should not be viewed as a short paper with citations. APA format, including the use of citations, is not required
    Imagine yourself sitting around a conference table with your instructor and classmates. This discussion topic will be similar. It is a place in which you can have lively conversations with your instructor and peers on the course content. These discussions will help you internalize the course content and become more comfortable with it. You should provide thoughtful responses using the course content to support your statements. Although these discussions are more informal, please be aware of how you are presenting yourself professionally. Please do not use slang and be aware of your spelling

  • [Solved] Accounting

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    Its Accounting work \ 20250906_054526.jpg](https://www.sweetstudy.com/files/20250906-054526-jpg "20250906_054526.jpg") \ 20250906_054643.jpg](https://www.sweetstudy.com/files/20250906-054643-jpg "20250906_054643.jpg") \ 20250906_054628.jpg](https://www.sweetstudy.com/files/20250906-054628-jpg …

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    Its Accounting work
    \
    20250906_054526.jpg](https://www.sweetstudy.com/files/20250906-054526-jpg "20250906_054526.jpg")
    \
    20250906_054643.jpg](https://www.sweetstudy.com/files/20250906-054643-jpg "20250906_054643.jpg")
    \
    20250906_054628.jpg](https://www.sweetstudy.com/files/20250906-054628-jpg "20250906_054628.jpg")
    \
    20250906_054632.jpg](https://www.sweetstudy.com/files/20250906-054632-jpg "20250906_054632.jpg")
    \
    20250906_054637.jpg](https://www.sweetstudy.com/files/20250906-054637-jpg "20250906_054637.jpg")
    \
    20250906_054614.jpg](https://www.sweetstudy.com/files/20250906-054614-jpg "20250906_054614.jpg")

  • [Solved] MGMT496

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    SEE ATTACHED – ## WEEK1.5.docx **## WEEK1.5.docx** 1. As you develop your e-portfolio, it is important to select artifacts that reflect your skills and abilities; professionally, educationally and personally. Write a short essay, **one page**, to describe what you want the receiver to know about yo…

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    SEE ATTACHED

    – ## WEEK1.5.docx

    **## WEEK1.5.docx**

    1. As you develop your e-portfolio, it is important to select artifacts that reflect your skills and abilities; professionally, educationally and personally. Write a short essay,
    **one page**, to describe what you want the receiver to know about you through your e-portfolio. Do not list the specific artifacts.  Instead focus on how you want to be perceived based on the artifacts you will select.

    **## WEEK1.5.docx**

    1. As you develop your e-portfolio, it is important to select artifacts that reflect your skills and abilities; professionally, educationally and personally. Write a short essay,
    **one page**, to describe what you want the receiver to know about you through your e-portfolio. Do not list the specific artifacts.  Instead focus on how you want to be perceived based on the artifacts you will select.

  • [Solved] Baseball

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    In-depth study guidance and analytical solution covering Baseball.

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    Assignment Prompt & Instructions

    Full assignment prompt and step-by-step guidance are included in the downloadable solution file.

  • [Solved] Week 4 Journal Entry

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    Examine price control on the market equilibrium and discuss to what extent taxes lead to market failure and inefficiency in the market.

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    Examine price control on the market equilibrium and discuss to what extent taxes lead to market failure and inefficiency in the market.