Tag: Essay & Composition

  • [Solved] Rhetorical Anaysis: Steve Jobs’s Commencement Speech at Stanford University

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    – 2 years ago

  • [Solved] english

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  • [Solved] New 2 4

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    Will share the instructions with the right person – 2 years ago

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    – 2 years ago

  • [Solved] New 2 3

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    – 2 years ago

  • [Solved] New 2 2

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  • [Solved] New 2 1

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  • [Solved] With reference to wider reading. How far do Angela Carter and Khaled Hosseini present the oppression of women being conquered through female solidarity?

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    **With reference to wider reading. How far do Angela Carter and Khaled Hosseini present the oppression of women being conquered through female solidarity?** i need a thesis and three detailed paragraphs with critics and quotes from both books. three paragraphs with three big main ideas explored intr…

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    **With reference to wider reading. How far do Angela Carter and Khaled Hosseini present the oppression of women being conquered through female solidarity?**

    i need a thesis and three detailed paragraphs with critics and quotes from both books. three paragraphs with three big main ideas explored intricately and a conclusion  with a bibliography

    – 2 years ago

  • [Solved] Project Milestone

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    **Project Milestone** use the information attached – 2 years ago **files (2)** – ## ValidatingaResource.docx – ## Module6.docx **## ValidatingaResource.docx** HIM377 Project Milestone Validating a Resource Name: Isdory Lyamuya **1. Provide the title of the book or article with the author(s) and dat…

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    **Project Milestone** use the information attached

    – 2 years ago

    **files (2)**

    – ## ValidatingaResource.docx

    – ## Module6.docx

    **## ValidatingaResource.docx**

    HIM377 Project Milestone

    Validating a Resource

    Name: Isdory Lyamuya

    **1. Provide the title of the book or article with the author(s) and date published.**

    Balancing confidentiality and care coordination: challenges in patient privacy
    Author(s): Ateya Megahed Ibrahim et al.
    Date Published: 2024

    **2. Relevance. How does this resource support your needs for developing a Contingency Plan?**

    The article Balancing Confidentiality and Care Coordination: Challenges in Patient Privacy is highly relevant to the development of a contingency plan, as it addresses the critical balance between maintaining patient confidentiality and ensuring effective care coordination in healthcare settings. This resource offers an in-depth analysis of the challenges imposed by digital technologies, such as EHRs and telehealth, which are increasingly integral to modern healthcare delivery. It highlights the dual responsibilities healthcare providers face: protecting sensitive patient information while facilitating seamless data sharing to improve care outcomes.

    Equipping the reader with actionability against privacy risks, it provides tools such as the HIPAA Compliance Checklist, the Privacy Impact Assessment Tool, and the NIST Cybersecurity Framework. These tools will be of great importance in the identification of vulnerabilities, ensuring compliance with data protection regulations, and gaining confidence in digital health systems. For contingency planning, these are indeed valuable insights into how one would go about planning for any potential data breach or Cybersecurity threat-very real risks within the digital healthcare environment.

    Furthermore, the article has identified the training of health workers, particularly nurses, on the protocol of privacy and management of data. This agrees with the aims of contingency planning in terms of the need for constant education and preparedness for emergency situations, such as unauthorized access to data and system crashes. Additionally, the emphasis of the study on creating a culture of continuous improvement in the areas of privacy and security directly supports the development of a resilient contingency plan able to adapt to evolving challenges.

    **3. Validity. Are you able to verify the accuracy of your resource? Is this resource a peer-reviewed or scholarly publication? Does it come from a reputable source (government agency, industry association, or organization)?**

    This is a very credible and valid article, published in a peer-reviewed journal, BMC Nursing, meaning that it has gone through the rigorous standards of academia and its findings are reliable. The methodology of the study involved validated tools like the HIPAA Compliance Checklist and the Privacy Impact Assessment Tool, which have been widely recognized for their effectiveness in evaluating privacy and data security practices. These tools make the article more valid because they have measurable and actionable insights.

    The authors are from recognized institutions, including Prince Sattam Bin Abdulaziz University, Al-Maarefa University, and Northern Border University, which lends more credence to the resource. Ethical standards were observed in great detail by ensuring that the study was approved by a Research Ethics Committee. Such oversight ensures the findings are unbiased and reliable.

    It finds strength in empirical data collected through a cross-sectional study of healthcare professionals and, as such, forms a strong evidence base for its conclusions. Its inclusion of statistical analysis makes it even stronger in terms of the accuracy of its recommendations and a dependable resource upon which to inform contingency planning in healthcare.

    **Reference**

    Ibrahim, A.M., Abdel-Aziz, H.R., Mohamed, H.A.H. et al. Balancing confidentiality and care coordination: challenges in patient privacy. BMC Nurs 23, 564 (2024). https://doi.org/10.1186/s12912-024-02231-1

    **## Module6.docx**

    **Module 4: Project Milestone: Risk Assessment Outline**

    For this milestone, you are being tasked with providing an outline of your Risk Assessment that you have performed on the Contingency Plan Scenario that demonstrates some of the vulnerabilities and potential security threats you have identified.

    Parameters: You will utilize complete sentences (other than for section headings or initial bullet name/description), keeping your outline at a minimum of half a page, with a maximum of three-quarters to a full page that is double-spaced.

    If utilizing supporting resources to add authenticity or subject matter expert authority on the topic, be sure to provide in-text citations and a reference list using APA.

    Note: An example outline will be provided during Week 4 through the Announcements, along with any additional tips or insight to assist you.

    **Action**

    Select the Start Assignment button to begin.

    Once you have uploaded your files, select Submit Assignment.

    **Rubric**

    **Milestone Risk Assessment**

    | | | | |
    | — | — | — | — |
    | Milestone Risk Assessment |
    | **Criteria** | **Ratings** | **Pts** |
    | This criterion is linked to a Learning OutcomeParameters<br>Parameters<br>-Utilizes headings or bullet names with complete sentences to describe the heading or bullet name<br>-Uses standard double-spacing without extra spaces between bullets or paragraphs<br>-Minimum length half page, Maximum length full page<br>-Free of grammatical & spelling errors<br>-Uses APA in-text citations and reference list IF applicable | | | | | |
    | — | — | — | — |
    | **10 pts**<br>**Meets or Exceeds**<br>Student submission clearly encompasses all paper parameters of -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **7 pts**<br>**In Progress**<br>Student submission mostly meets all paper parameters (may have minor discrepancy with still meeting all parameters or has 1-2 grammatical/spelling errors) -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **4 pts**<br>**Little Evidence**<br>Student submission has 3-5 grammatical/spelling errors or has somewhat deviated from parameters -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **0 pts**<br>**No Evidence**<br>Student submission clearly does not meet the required Parameters | | 10 pts |
    | This criterion is linked to a Learning OutcomeRisk Assessment Vulnerabilities<br>Risk Assessment Vulnerabilities<br>-Identifies 2-3 vulnerabilities<br>-Provides a complete sentence for each vulnerability to describe it | | | | | |
    | — | — | — | — |
    | **15 pts**<br>**Meets or Exceeds**<br>Student submission of Risk Assessment Vulnerabilities clearly -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **10 pts**<br>**In Progress**<br>Student submission mostly meets Risk Assessment Vulnerabilities by mostly providing clear descriptions for each -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **5 pts**<br>**Little Evidence**<br>Student submission somewhat meets Risk Assessment Vulnerabilities using unclear/illogical descriptions for each or only provides half of the required number of vulnerabilities -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **0 pts**<br>**No Evidence**<br>Student submission either does not contain the Risk Assessment of Vulnerabilities with a sentence describing it or what is provided is not on topic or nothing submitted for this criteria | | 15 pts |
    | This criterion is linked to a Learning OutcomeRisk Assessment Threats<br>Risk Assessment Threats<br>-Identifies 2-3 potentail threats<br>-Provides a complete sentence for each potential threat that describes it | | | | | |
    | — | — | — | — |
    | **15 pts**<br>**Meets or Exceeds**<br>Student submission of Risk Assessment Potential Threats clearly -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **10 pts**<br>**In Progress**<br>Student submission mostly meets Risk Assessment Potential Threats by mostly providing clear descriptions for each -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **5 pts**<br>**Little Evidence**<br>Student submission somewhat meets Risk Assessment Potential Threats using unclear/illogical descriptions for each or only provides half of the required number of potential threats -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **0 pts**<br>**No Evidence**<br>Student submission either does not contain the Risk Assessment of Potential Threats with a sentence describing it or what is provided is not on topic or nothing submitted for this criteria | | 15 pts |
    | Total Points: 40 |

    **## Module6.docx**

    **Module 4: Project Milestone: Risk Assessment Outline**

    For this milestone, you are being tasked with providing an outline of your Risk Assessment that you have performed on the Contingency Plan Scenario that demonstrates some of the vulnerabilities and potential security threats you have identified.

    Parameters: You will utilize complete sentences (other than for section headings or initial bullet name/description), keeping your outline at a minimum of half a page, with a maximum of three-quarters to a full page that is double-spaced.

    If utilizing supporting resources to add authenticity or subject matter expert authority on the topic, be sure to provide in-text citations and a reference list using APA.

    Note: An example outline will be provided during Week 4 through the Announcements, along with any additional tips or insight to assist you.

    **Action**

    Select the Start Assignment button to begin.

    Once you have uploaded your files, select Submit Assignment.

    **Rubric**

    **Milestone Risk Assessment**

    | | | | |
    | — | — | — | — |
    | Milestone Risk Assessment |
    | **Criteria** | **Ratings** | **Pts** |
    | This criterion is linked to a Learning OutcomeParameters<br>Parameters<br>-Utilizes headings or bullet names with complete sentences to describe the heading or bullet name<br>-Uses standard double-spacing without extra spaces between bullets or paragraphs<br>-Minimum length half page, Maximum length full page<br>-Free of grammatical & spelling errors<br>-Uses APA in-text citations and reference list IF applicable | | | | | |
    | — | — | — | — |
    | **10 pts**<br>**Meets or Exceeds**<br>Student submission clearly encompasses all paper parameters of -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **7 pts**<br>**In Progress**<br>Student submission mostly meets all paper parameters (may have minor discrepancy with still meeting all parameters or has 1-2 grammatical/spelling errors) -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **4 pts**<br>**Little Evidence**<br>Student submission has 3-5 grammatical/spelling errors or has somewhat deviated from parameters -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **0 pts**<br>**No Evidence**<br>Student submission clearly does not meet the required Parameters | | 10 pts |
    | This criterion is linked to a Learning OutcomeRisk Assessment Vulnerabilities<br>Risk Assessment Vulnerabilities<br>-Identifies 2-3 vulnerabilities<br>-Provides a complete sentence for each vulnerability to describe it | | | | | |
    | — | — | — | — |
    | **15 pts**<br>**Meets or Exceeds**<br>Student submission of Risk Assessment Vulnerabilities clearly -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **10 pts**<br>**In Progress**<br>Student submission mostly meets Risk Assessment Vulnerabilities by mostly providing clear descriptions for each -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **5 pts**<br>**Little Evidence**<br>Student submission somewhat meets Risk Assessment Vulnerabilities using unclear/illogical descriptions for each or only provides half of the required number of vulnerabilities -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **0 pts**<br>**No Evidence**<br>Student submission either does not contain the Risk Assessment of Vulnerabilities with a sentence describing it or what is provided is not on topic or nothing submitted for this criteria | | 15 pts |
    | This criterion is linked to a Learning OutcomeRisk Assessment Threats<br>Risk Assessment Threats<br>-Identifies 2-3 potentail threats<br>-Provides a complete sentence for each potential threat that describes it | | | | | |
    | — | — | — | — |
    | **15 pts**<br>**Meets or Exceeds**<br>Student submission of Risk Assessment Potential Threats clearly -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **10 pts**<br>**In Progress**<br>Student submission mostly meets Risk Assessment Potential Threats by mostly providing clear descriptions for each -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **5 pts**<br>**Little Evidence**<br>Student submission somewhat meets Risk Assessment Potential Threats using unclear/illogical descriptions for each or only provides half of the required number of potential threats -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **0 pts**<br>**No Evidence**<br>Student submission either does not contain the Risk Assessment of Potential Threats with a sentence describing it or what is provided is not on topic or nothing submitted for this criteria | | 15 pts |
    | Total Points: 40 |

    **## ValidatingaResource.docx**

    HIM377 Project Milestone

    Validating a Resource

    Name: Isdory Lyamuya

    **1. Provide the title of the book or article with the author(s) and date published.**

    Balancing confidentiality and care coordination: challenges in patient privacy
    Author(s): Ateya Megahed Ibrahim et al.
    Date Published: 2024

    **2. Relevance. How does this resource support your needs for developing a Contingency Plan?**

    The article Balancing Confidentiality and Care Coordination: Challenges in Patient Privacy is highly relevant to the development of a contingency plan, as it addresses the critical balance between maintaining patient confidentiality and ensuring effective care coordination in healthcare settings. This resource offers an in-depth analysis of the challenges imposed by digital technologies, such as EHRs and telehealth, which are increasingly integral to modern healthcare delivery. It highlights the dual responsibilities healthcare providers face: protecting sensitive patient information while facilitating seamless data sharing to improve care outcomes.

    Equipping the reader with actionability against privacy risks, it provides tools such as the HIPAA Compliance Checklist, the Privacy Impact Assessment Tool, and the NIST Cybersecurity Framework. These tools will be of great importance in the identification of vulnerabilities, ensuring compliance with data protection regulations, and gaining confidence in digital health systems. For contingency planning, these are indeed valuable insights into how one would go about planning for any potential data breach or Cybersecurity threat-very real risks within the digital healthcare environment.

    Furthermore, the article has identified the training of health workers, particularly nurses, on the protocol of privacy and management of data. This agrees with the aims of contingency planning in terms of the need for constant education and preparedness for emergency situations, such as unauthorized access to data and system crashes. Additionally, the emphasis of the study on creating a culture of continuous improvement in the areas of privacy and security directly supports the development of a resilient contingency plan able to adapt to evolving challenges.

    **3. Validity. Are you able to verify the accuracy of your resource? Is this resource a peer-reviewed or scholarly publication? Does it come from a reputable source (government agency, industry association, or organization)?**

    This is a very credible and valid article, published in a peer-reviewed journal, BMC Nursing, meaning that it has gone through the rigorous standards of academia and its findings are reliable. The methodology of the study involved validated tools like the HIPAA Compliance Checklist and the Privacy Impact Assessment Tool, which have been widely recognized for their effectiveness in evaluating privacy and data security practices. These tools make the article more valid because they have measurable and actionable insights.

    The authors are from recognized institutions, including Prince Sattam Bin Abdulaziz University, Al-Maarefa University, and Northern Border University, which lends more credence to the resource. Ethical standards were observed in great detail by ensuring that the study was approved by a Research Ethics Committee. Such oversight ensures the findings are unbiased and reliable.

    It finds strength in empirical data collected through a cross-sectional study of healthcare professionals and, as such, forms a strong evidence base for its conclusions. Its inclusion of statistical analysis makes it even stronger in terms of the accuracy of its recommendations and a dependable resource upon which to inform contingency planning in healthcare.

    **Reference**

    Ibrahim, A.M., Abdel-Aziz, H.R., Mohamed, H.A.H. et al. Balancing confidentiality and care coordination: challenges in patient privacy. BMC Nurs 23, 564 (2024). https://doi.org/10.1186/s12912-024-02231-1

    **## Module6.docx**

    **Module 4: Project Milestone: Risk Assessment Outline**

    For this milestone, you are being tasked with providing an outline of your Risk Assessment that you have performed on the Contingency Plan Scenario that demonstrates some of the vulnerabilities and potential security threats you have identified.

    Parameters: You will utilize complete sentences (other than for section headings or initial bullet name/description), keeping your outline at a minimum of half a page, with a maximum of three-quarters to a full page that is double-spaced.

    If utilizing supporting resources to add authenticity or subject matter expert authority on the topic, be sure to provide in-text citations and a reference list using APA.

    Note: An example outline will be provided during Week 4 through the Announcements, along with any additional tips or insight to assist you.

    **Action**

    Select the Start Assignment button to begin.

    Once you have uploaded your files, select Submit Assignment.

    **Rubric**

    **Milestone Risk Assessment**

    | | | | |
    | — | — | — | — |
    | Milestone Risk Assessment |
    | **Criteria** | **Ratings** | **Pts** |
    | This criterion is linked to a Learning OutcomeParameters<br>Parameters<br>-Utilizes headings or bullet names with complete sentences to describe the heading or bullet name<br>-Uses standard double-spacing without extra spaces between bullets or paragraphs<br>-Minimum length half page, Maximum length full page<br>-Free of grammatical & spelling errors<br>-Uses APA in-text citations and reference list IF applicable | | | | | |
    | — | — | — | — |
    | **10 pts**<br>**Meets or Exceeds**<br>Student submission clearly encompasses all paper parameters of -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **7 pts**<br>**In Progress**<br>Student submission mostly meets all paper parameters (may have minor discrepancy with still meeting all parameters or has 1-2 grammatical/spelling errors) -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **4 pts**<br>**Little Evidence**<br>Student submission has 3-5 grammatical/spelling errors or has somewhat deviated from parameters -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **0 pts**<br>**No Evidence**<br>Student submission clearly does not meet the required Parameters | | 10 pts |
    | This criterion is linked to a Learning OutcomeRisk Assessment Vulnerabilities<br>Risk Assessment Vulnerabilities<br>-Identifies 2-3 vulnerabilities<br>-Provides a complete sentence for each vulnerability to describe it | | | | | |
    | — | — | — | — |
    | **15 pts**<br>**Meets or Exceeds**<br>Student submission of Risk Assessment Vulnerabilities clearly -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **10 pts**<br>**In Progress**<br>Student submission mostly meets Risk Assessment Vulnerabilities by mostly providing clear descriptions for each -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **5 pts**<br>**Little Evidence**<br>Student submission somewhat meets Risk Assessment Vulnerabilities using unclear/illogical descriptions for each or only provides half of the required number of vulnerabilities -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **0 pts**<br>**No Evidence**<br>Student submission either does not contain the Risk Assessment of Vulnerabilities with a sentence describing it or what is provided is not on topic or nothing submitted for this criteria | | 15 pts |
    | This criterion is linked to a Learning OutcomeRisk Assessment Threats<br>Risk Assessment Threats<br>-Identifies 2-3 potentail threats<br>-Provides a complete sentence for each potential threat that describes it | | | | | |
    | — | — | — | — |
    | **15 pts**<br>**Meets or Exceeds**<br>Student submission of Risk Assessment Potential Threats clearly -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **10 pts**<br>**In Progress**<br>Student submission mostly meets Risk Assessment Potential Threats by mostly providing clear descriptions for each -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **5 pts**<br>**Little Evidence**<br>Student submission somewhat meets Risk Assessment Potential Threats using unclear/illogical descriptions for each or only provides half of the required number of potential threats -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **0 pts**<br>**No Evidence**<br>Student submission either does not contain the Risk Assessment of Potential Threats with a sentence describing it or what is provided is not on topic or nothing submitted for this criteria | | 15 pts |
    | Total Points: 40 |

    **## ValidatingaResource.docx**

    HIM377 Project Milestone

    Validating a Resource

    Name: Isdory Lyamuya

    **1. Provide the title of the book or article with the author(s) and date published.**

    Balancing confidentiality and care coordination: challenges in patient privacy
    Author(s): Ateya Megahed Ibrahim et al.
    Date Published: 2024

    **2. Relevance. How does this resource support your needs for developing a Contingency Plan?**

    The article Balancing Confidentiality and Care Coordination: Challenges in Patient Privacy is highly relevant to the development of a contingency plan, as it addresses the critical balance between maintaining patient confidentiality and ensuring effective care coordination in healthcare settings. This resource offers an in-depth analysis of the challenges imposed by digital technologies, such as EHRs and telehealth, which are increasingly integral to modern healthcare delivery. It highlights the dual responsibilities healthcare providers face: protecting sensitive patient information while facilitating seamless data sharing to improve care outcomes.

    Equipping the reader with actionability against privacy risks, it provides tools such as the HIPAA Compliance Checklist, the Privacy Impact Assessment Tool, and the NIST Cybersecurity Framework. These tools will be of great importance in the identification of vulnerabilities, ensuring compliance with data protection regulations, and gaining confidence in digital health systems. For contingency planning, these are indeed valuable insights into how one would go about planning for any potential data breach or Cybersecurity threat-very real risks within the digital healthcare environment.

    Furthermore, the article has identified the training of health workers, particularly nurses, on the protocol of privacy and management of data. This agrees with the aims of contingency planning in terms of the need for constant education and preparedness for emergency situations, such as unauthorized access to data and system crashes. Additionally, the emphasis of the study on creating a culture of continuous improvement in the areas of privacy and security directly supports the development of a resilient contingency plan able to adapt to evolving challenges.

    **3. Validity. Are you able to verify the accuracy of your resource? Is this resource a peer-reviewed or scholarly publication? Does it come from a reputable source (government agency, industry association, or organization)?**

    This is a very credible and valid article, published in a peer-reviewed journal, BMC Nursing, meaning that it has gone through the rigorous standards of academia and its findings are reliable. The methodology of the study involved validated tools like the HIPAA Compliance Checklist and the Privacy Impact Assessment Tool, which have been widely recognized for their effectiveness in evaluating privacy and data security practices. These tools make the article more valid because they have measurable and actionable insights.

    The authors are from recognized institutions, including Prince Sattam Bin Abdulaziz University, Al-Maarefa University, and Northern Border University, which lends more credence to the resource. Ethical standards were observed in great detail by ensuring that the study was approved by a Research Ethics Committee. Such oversight ensures the findings are unbiased and reliable.

    It finds strength in empirical data collected through a cross-sectional study of healthcare professionals and, as such, forms a strong evidence base for its conclusions. Its inclusion of statistical analysis makes it even stronger in terms of the accuracy of its recommendations and a dependable resource upon which to inform contingency planning in healthcare.

    **Reference**

    Ibrahim, A.M., Abdel-Aziz, H.R., Mohamed, H.A.H. et al. Balancing confidentiality and care coordination: challenges in patient privacy. BMC Nurs 23, 564 (2024). https://doi.org/10.1186/s12912-024-02231-1

    **## Module6.docx**

    **Module 4: Project Milestone: Risk Assessment Outline**

    For this milestone, you are being tasked with providing an outline of your Risk Assessment that you have performed on the Contingency Plan Scenario that demonstrates some of the vulnerabilities and potential security threats you have identified.

    Parameters: You will utilize complete sentences (other than for section headings or initial bullet name/description), keeping your outline at a minimum of half a page, with a maximum of three-quarters to a full page that is double-spaced.

    If utilizing supporting resources to add authenticity or subject matter expert authority on the topic, be sure to provide in-text citations and a reference list using APA.

    Note: An example outline will be provided during Week 4 through the Announcements, along with any additional tips or insight to assist you.

    **Action**

    Select the Start Assignment button to begin.

    Once you have uploaded your files, select Submit Assignment.

    **Rubric**

    **Milestone Risk Assessment**

    | | | | |
    | — | — | — | — |
    | Milestone Risk Assessment |
    | **Criteria** | **Ratings** | **Pts** |
    | This criterion is linked to a Learning OutcomeParameters<br>Parameters<br>-Utilizes headings or bullet names with complete sentences to describe the heading or bullet name<br>-Uses standard double-spacing without extra spaces between bullets or paragraphs<br>-Minimum length half page, Maximum length full page<br>-Free of grammatical & spelling errors<br>-Uses APA in-text citations and reference list IF applicable | | | | | |
    | — | — | — | — |
    | **10 pts**<br>**Meets or Exceeds**<br>Student submission clearly encompasses all paper parameters of -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **7 pts**<br>**In Progress**<br>Student submission mostly meets all paper parameters (may have minor discrepancy with still meeting all parameters or has 1-2 grammatical/spelling errors) -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **4 pts**<br>**Little Evidence**<br>Student submission has 3-5 grammatical/spelling errors or has somewhat deviated from parameters -Utilizes headings or bullet names with complete sentences to describe the heading or bullet name -Uses standard double-spacing without extra spaces between bullets or paragraphs -Minimum length half page, Maximum length full page -Free of grammatical & spelling errors -Uses APA in-text citations and reference list IF applicable | **0 pts**<br>**No Evidence**<br>Student submission clearly does not meet the required Parameters | | 10 pts |
    | This criterion is linked to a Learning OutcomeRisk Assessment Vulnerabilities<br>Risk Assessment Vulnerabilities<br>-Identifies 2-3 vulnerabilities<br>-Provides a complete sentence for each vulnerability to describe it | | | | | |
    | — | — | — | — |
    | **15 pts**<br>**Meets or Exceeds**<br>Student submission of Risk Assessment Vulnerabilities clearly -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **10 pts**<br>**In Progress**<br>Student submission mostly meets Risk Assessment Vulnerabilities by mostly providing clear descriptions for each -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **5 pts**<br>**Little Evidence**<br>Student submission somewhat meets Risk Assessment Vulnerabilities using unclear/illogical descriptions for each or only provides half of the required number of vulnerabilities -Identifies 2-3 vulnerabilities -Provides a complete sentence for each vulnerability to describe it | **0 pts**<br>**No Evidence**<br>Student submission either does not contain the Risk Assessment of Vulnerabilities with a sentence describing it or what is provided is not on topic or nothing submitted for this criteria | | 15 pts |
    | This criterion is linked to a Learning OutcomeRisk Assessment Threats<br>Risk Assessment Threats<br>-Identifies 2-3 potentail threats<br>-Provides a complete sentence for each potential threat that describes it | | | | | |
    | — | — | — | — |
    | **15 pts**<br>**Meets or Exceeds**<br>Student submission of Risk Assessment Potential Threats clearly -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **10 pts**<br>**In Progress**<br>Student submission mostly meets Risk Assessment Potential Threats by mostly providing clear descriptions for each -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **5 pts**<br>**Little Evidence**<br>Student submission somewhat meets Risk Assessment Potential Threats using unclear/illogical descriptions for each or only provides half of the required number of potential threats -Identifies 2-3 potential threats -Provides a complete sentence for each potential threat to describe it | **0 pts**<br>**No Evidence**<br>Student submission either does not contain the Risk Assessment of Potential Threats with a sentence describing it or what is provided is not on topic or nothing submitted for this criteria | | 15 pts |
    | Total Points: 40 |

  • [Solved] Spanish help

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    need help on a small writing assignmen that I have trouble understanding

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  • [Solved] TSS1

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    READ THE ATTACHMENTS!!! – 2 years ago **files (6)** – ## SocialUsebyLocationChart.xlsx – ## SocialUsebyAgeChart.xlsx – ## SocialUsebyIndividualChart.xlsx – ## Introduction.docx – ## CreativeBriefTemplate.docx – Task1Scenario.docx **## SocialUsebyLocationChart.xlsx** ## Sheet1 | | | | | | | | | | | |…

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    READ THE ATTACHMENTS!!!

    – 2 years ago

    **files (6)**

    – ## SocialUsebyLocationChart.xlsx

    – ## SocialUsebyAgeChart.xlsx

    – ## SocialUsebyIndividualChart.xlsx

    – ## Introduction.docx

    – ## CreativeBriefTemplate.docx

    – Task1Scenario.docx

    **## SocialUsebyLocationChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Location |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Urban | 70% | 45% | 30% | 27% | 30% | 28% | 84% | 28% | 18% | 24% | 17% |
    | Suburban | 70% | 41% | 33% | 23% | 32% | 25% | 81% | 23% | 21% | 20% | 14% |
    | Rural | 67% | 25% | 15% | 18% | 34% | 18% | 74% | 9% | 10% | 16% | 2% |
    | Source: Pew Research Center |

    **## SocialUsebyAgeChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Age |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Ages 18-29 | 70% | 71% | 30% | 42% | 32% | 65% | 95% | 24% | 36% | 48% | 5% |
    | Ages 30-49 | 77% | 48% | 36% | 27% | 34% | 24% | 91% | 30% | 22% | 22% | 17% |
    | Ages 50-64 | 73% | 29% | 33% | 18% | 38% | 12% | 83% | 23% | 10% | 14% | 16% |
    | Ages 65+ | 50% | 13% | 11% | 7% | 18% | 2% | 49% | 10% | 3% | 4% | 8% |
    | Source: Pew Research Center |

    **## SocialUsebyIndividualChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Individual Income |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Less than $30K | 70% | 35% | 12% | 12% | 21% | 25% | 75% | 23% | 10% | 22% | 6% |
    | $30K-$49,999 | 76% | 45% | 21% | 29% | 33% | 27% | 83% | 20% | 17% | 29% | 11% |
    | $50K-$74,999 | 61% | 39% | 21% | 22% | 29% | 29% | 79% | 19% | 20% | 20% | 12% |
    | More than $75K | 70% | 47% | 50% | 34% | 40% | 28% | 90% | 29% | 26% | 20% | 20% |
    | Source: Pew Research Center |

    **## Introduction.docx**

    PAGES 12

    Introduction

    As a marketing professional, you will be asked to develop strategies, objectives, and communication tools and activities that support your organization’s strategic goals and align with your organization’s brand. The strongest, most effective brands work across platforms, ensuring that all strategies, objectives, and communication tools and activities build on each other, reinforce each other, and leverage the success of every initiative included in the marketing mix, truly ensuring that the sum of the parts is greater than the whole.

    In this task, you will have the opportunity to develop your skills and demonstrate your ability to direct creative for an integrated brand awareness campaign, establish metrics to measure its effectiveness, recommend an effective allocation of a portion of the integrated marketing communications budget and execute the campaign across elements in the marketing mix.

    Scenario

    Refer to the “Task 1 Scenario” in the Supporting Documents section below.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Note: This performance assessment task requires analyzing information presented in images within the attached “Task 1 Scenario.” To ensure fairness for all students, Excel (.xlsx files) versions of these images are provided. The Excel documents for each image are attached as separate Excel documents: “Social Use by Age Chart,” “Social Use by Individual Chart,” and “Social Use by Location Chart.”_

    A.  Develop a creative brief for a new advertising brand awareness campaign for the Octava Maravilla Company (OMC) product portfolio from the “Task 1 Scenario” using the attached “Creative Brief Template” and by doing the following:

    1.  Describe one characteristic of the target audience based on the brand style guidelines for
    _each_ of the following areas:

    •   demographics

    •   psychographics

    •   geographics

    •   behavioristics

    2.  Develop a SMART campaign objective that addresses the challenge discussed in the scenario.

    a.  Explain
    **three** success metrics that aligns with the SMART campaign objective in part A2.

    3.   Include
    **three** elements that communicates the OMC brand’s tone of voice.

    4.  Based on the data provided in the scenario and the campaign objective from part A2, recommend marketing communication channels and activities that would best reach the target audience.

    _Note: Channels may be added or deleted based on a budget of $25,000._

    a.  Explain how each of the recommended marketing communication channels and activities from part A4 will reach the target audience and achieve the campaign objective from part A2.

    b.  Provide the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4.

    c.  Justify the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4b.

    B.  Using the information from the scenario, complete the following:

    1.  Describe how
    **three** elements of OMC’s current packaging aligns with the brand style guidelines.

    2.  Explain which additional elements of OMC’s story should be included on the package and how they can be incorporated into a potential package redesign.

    a.  Justify the importance of incorporating the company story into the package design.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## CreativeBriefTemplate.docx**

    ![](https://www.sweetstudy.com/questions/tss1)

    ## **Creative Brief**

    Prepared By:

    ### **Company Description:**

    ### **Project Background/Description:**

    ### **Target Audience**

    | | | | |
    | — | — | — | — |
    | **Demographics** | **Psychographics** | **Geographics** | **Behavioristics** |
    | <Prompt A1> | <Prompt A1> | <Prompt A1> | <Prompt A1> |

    ### **SMART Objective:**

    <Prompt A2>

    ### **Success Metrics:**

    <Prompt A2a>

    ### **Tone of Voice:**

    <Prompt A3>

    ### **Budget**

    | | |
    | — | — |
    | **Recommended Marketing Channels and Activities** | **Budget Allocation** |
    | <Prompt A4> | <Prompt A4b> |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | Total: $25,000 |

    ### **Justification of Channels and Activities:**

    <Prompt A4a>

    ### **Justification of Budget Allocation:**

    <Prompt A4c>

    ## image1.png

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)

    **## SocialUsebyLocationChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Location |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Urban | 70% | 45% | 30% | 27% | 30% | 28% | 84% | 28% | 18% | 24% | 17% |
    | Suburban | 70% | 41% | 33% | 23% | 32% | 25% | 81% | 23% | 21% | 20% | 14% |
    | Rural | 67% | 25% | 15% | 18% | 34% | 18% | 74% | 9% | 10% | 16% | 2% |
    | Source: Pew Research Center |

    **## SocialUsebyAgeChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Age |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Ages 18-29 | 70% | 71% | 30% | 42% | 32% | 65% | 95% | 24% | 36% | 48% | 5% |
    | Ages 30-49 | 77% | 48% | 36% | 27% | 34% | 24% | 91% | 30% | 22% | 22% | 17% |
    | Ages 50-64 | 73% | 29% | 33% | 18% | 38% | 12% | 83% | 23% | 10% | 14% | 16% |
    | Ages 65+ | 50% | 13% | 11% | 7% | 18% | 2% | 49% | 10% | 3% | 4% | 8% |
    | Source: Pew Research Center |

    **## SocialUsebyIndividualChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Individual Income |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Less than $30K | 70% | 35% | 12% | 12% | 21% | 25% | 75% | 23% | 10% | 22% | 6% |
    | $30K-$49,999 | 76% | 45% | 21% | 29% | 33% | 27% | 83% | 20% | 17% | 29% | 11% |
    | $50K-$74,999 | 61% | 39% | 21% | 22% | 29% | 29% | 79% | 19% | 20% | 20% | 12% |
    | More than $75K | 70% | 47% | 50% | 34% | 40% | 28% | 90% | 29% | 26% | 20% | 20% |
    | Source: Pew Research Center |

    **## Introduction.docx**

    PAGES 12

    Introduction

    As a marketing professional, you will be asked to develop strategies, objectives, and communication tools and activities that support your organization’s strategic goals and align with your organization’s brand. The strongest, most effective brands work across platforms, ensuring that all strategies, objectives, and communication tools and activities build on each other, reinforce each other, and leverage the success of every initiative included in the marketing mix, truly ensuring that the sum of the parts is greater than the whole.

    In this task, you will have the opportunity to develop your skills and demonstrate your ability to direct creative for an integrated brand awareness campaign, establish metrics to measure its effectiveness, recommend an effective allocation of a portion of the integrated marketing communications budget and execute the campaign across elements in the marketing mix.

    Scenario

    Refer to the “Task 1 Scenario” in the Supporting Documents section below.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Note: This performance assessment task requires analyzing information presented in images within the attached “Task 1 Scenario.” To ensure fairness for all students, Excel (.xlsx files) versions of these images are provided. The Excel documents for each image are attached as separate Excel documents: “Social Use by Age Chart,” “Social Use by Individual Chart,” and “Social Use by Location Chart.”_

    A.  Develop a creative brief for a new advertising brand awareness campaign for the Octava Maravilla Company (OMC) product portfolio from the “Task 1 Scenario” using the attached “Creative Brief Template” and by doing the following:

    1.  Describe one characteristic of the target audience based on the brand style guidelines for
    _each_ of the following areas:

    •   demographics

    •   psychographics

    •   geographics

    •   behavioristics

    2.  Develop a SMART campaign objective that addresses the challenge discussed in the scenario.

    a.  Explain
    **three** success metrics that aligns with the SMART campaign objective in part A2.

    3.   Include
    **three** elements that communicates the OMC brand’s tone of voice.

    4.  Based on the data provided in the scenario and the campaign objective from part A2, recommend marketing communication channels and activities that would best reach the target audience.

    _Note: Channels may be added or deleted based on a budget of $25,000._

    a.  Explain how each of the recommended marketing communication channels and activities from part A4 will reach the target audience and achieve the campaign objective from part A2.

    b.  Provide the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4.

    c.  Justify the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4b.

    B.  Using the information from the scenario, complete the following:

    1.  Describe how
    **three** elements of OMC’s current packaging aligns with the brand style guidelines.

    2.  Explain which additional elements of OMC’s story should be included on the package and how they can be incorporated into a potential package redesign.

    a.  Justify the importance of incorporating the company story into the package design.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## CreativeBriefTemplate.docx**

    ![](https://www.sweetstudy.com/questions/tss1)

    ## **Creative Brief**

    Prepared By:

    ### **Company Description:**

    ### **Project Background/Description:**

    ### **Target Audience**

    | | | | |
    | — | — | — | — |
    | **Demographics** | **Psychographics** | **Geographics** | **Behavioristics** |
    | <Prompt A1> | <Prompt A1> | <Prompt A1> | <Prompt A1> |

    ### **SMART Objective:**

    <Prompt A2>

    ### **Success Metrics:**

    <Prompt A2a>

    ### **Tone of Voice:**

    <Prompt A3>

    ### **Budget**

    | | |
    | — | — |
    | **Recommended Marketing Channels and Activities** | **Budget Allocation** |
    | <Prompt A4> | <Prompt A4b> |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | Total: $25,000 |

    ### **Justification of Channels and Activities:**

    <Prompt A4a>

    ### **Justification of Budget Allocation:**

    <Prompt A4c>

    ## image1.png

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)

    **## SocialUsebyLocationChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Location |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Urban | 70% | 45% | 30% | 27% | 30% | 28% | 84% | 28% | 18% | 24% | 17% |
    | Suburban | 70% | 41% | 33% | 23% | 32% | 25% | 81% | 23% | 21% | 20% | 14% |
    | Rural | 67% | 25% | 15% | 18% | 34% | 18% | 74% | 9% | 10% | 16% | 2% |
    | Source: Pew Research Center |

    **## SocialUsebyAgeChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Age |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Ages 18-29 | 70% | 71% | 30% | 42% | 32% | 65% | 95% | 24% | 36% | 48% | 5% |
    | Ages 30-49 | 77% | 48% | 36% | 27% | 34% | 24% | 91% | 30% | 22% | 22% | 17% |
    | Ages 50-64 | 73% | 29% | 33% | 18% | 38% | 12% | 83% | 23% | 10% | 14% | 16% |
    | Ages 65+ | 50% | 13% | 11% | 7% | 18% | 2% | 49% | 10% | 3% | 4% | 8% |
    | Source: Pew Research Center |

    **## SocialUsebyIndividualChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Individual Income |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Less than $30K | 70% | 35% | 12% | 12% | 21% | 25% | 75% | 23% | 10% | 22% | 6% |
    | $30K-$49,999 | 76% | 45% | 21% | 29% | 33% | 27% | 83% | 20% | 17% | 29% | 11% |
    | $50K-$74,999 | 61% | 39% | 21% | 22% | 29% | 29% | 79% | 19% | 20% | 20% | 12% |
    | More than $75K | 70% | 47% | 50% | 34% | 40% | 28% | 90% | 29% | 26% | 20% | 20% |
    | Source: Pew Research Center |

    **## Introduction.docx**

    PAGES 12

    Introduction

    As a marketing professional, you will be asked to develop strategies, objectives, and communication tools and activities that support your organization’s strategic goals and align with your organization’s brand. The strongest, most effective brands work across platforms, ensuring that all strategies, objectives, and communication tools and activities build on each other, reinforce each other, and leverage the success of every initiative included in the marketing mix, truly ensuring that the sum of the parts is greater than the whole.

    In this task, you will have the opportunity to develop your skills and demonstrate your ability to direct creative for an integrated brand awareness campaign, establish metrics to measure its effectiveness, recommend an effective allocation of a portion of the integrated marketing communications budget and execute the campaign across elements in the marketing mix.

    Scenario

    Refer to the “Task 1 Scenario” in the Supporting Documents section below.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Note: This performance assessment task requires analyzing information presented in images within the attached “Task 1 Scenario.” To ensure fairness for all students, Excel (.xlsx files) versions of these images are provided. The Excel documents for each image are attached as separate Excel documents: “Social Use by Age Chart,” “Social Use by Individual Chart,” and “Social Use by Location Chart.”_

    A.  Develop a creative brief for a new advertising brand awareness campaign for the Octava Maravilla Company (OMC) product portfolio from the “Task 1 Scenario” using the attached “Creative Brief Template” and by doing the following:

    1.  Describe one characteristic of the target audience based on the brand style guidelines for
    _each_ of the following areas:

    •   demographics

    •   psychographics

    •   geographics

    •   behavioristics

    2.  Develop a SMART campaign objective that addresses the challenge discussed in the scenario.

    a.  Explain
    **three** success metrics that aligns with the SMART campaign objective in part A2.

    3.   Include
    **three** elements that communicates the OMC brand’s tone of voice.

    4.  Based on the data provided in the scenario and the campaign objective from part A2, recommend marketing communication channels and activities that would best reach the target audience.

    _Note: Channels may be added or deleted based on a budget of $25,000._

    a.  Explain how each of the recommended marketing communication channels and activities from part A4 will reach the target audience and achieve the campaign objective from part A2.

    b.  Provide the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4.

    c.  Justify the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4b.

    B.  Using the information from the scenario, complete the following:

    1.  Describe how
    **three** elements of OMC’s current packaging aligns with the brand style guidelines.

    2.  Explain which additional elements of OMC’s story should be included on the package and how they can be incorporated into a potential package redesign.

    a.  Justify the importance of incorporating the company story into the package design.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## CreativeBriefTemplate.docx**

    ![](https://www.sweetstudy.com/questions/tss1)

    ## **Creative Brief**

    Prepared By:

    ### **Company Description:**

    ### **Project Background/Description:**

    ### **Target Audience**

    | | | | |
    | — | — | — | — |
    | **Demographics** | **Psychographics** | **Geographics** | **Behavioristics** |
    | <Prompt A1> | <Prompt A1> | <Prompt A1> | <Prompt A1> |

    ### **SMART Objective:**

    <Prompt A2>

    ### **Success Metrics:**

    <Prompt A2a>

    ### **Tone of Voice:**

    <Prompt A3>

    ### **Budget**

    | | |
    | — | — |
    | **Recommended Marketing Channels and Activities** | **Budget Allocation** |
    | <Prompt A4> | <Prompt A4b> |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | Total: $25,000 |

    ### **Justification of Channels and Activities:**

    <Prompt A4a>

    ### **Justification of Budget Allocation:**

    <Prompt A4c>

    ## image1.png

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)