Assignment Prompt & Instructions
– 2 years ago
**files (2)**
– ## SupermarketorLocalMarket.docx
– ## PastaPizzazzorMcDonalds.docx
**## SupermarketorLocalMarket.docx**
2
**Supermarket or Local Market**
Henry Spalding
Galen College of Nursing
ENG 1105
Instructor’s name
September 16, 2019
**Supermarket or Local Market**
Big supermarket chains continue to lock up most of the food purchases made by people every day, but alternatives exist and provide surprising benefits. Kroger, Albertson’s, and Publix are some of the big supermarket chains that people recognize and patronize. Local food markets might be a small family-owned business, a co-operative arranged by local farmers or churches, or a community group creating open-air markets or a brick and mortar option. The areas of comparison for supermarkets versus local markets are as follows: freshness, personalization, and community.
**Freshness**
Supermarkets and local markets sell fresh produce, fresh meats, and fresh flowers. The local markets seem fresher because the produce, meats, and flowers come from local vendors. At some local markets, foods are sold that guarantee that there were no chemicals or pesticides used in the production of their produce, meats, and flowers. Supermarket foods must have a longer shelf life, which requires that preservatives, additives, or techniques be employed.
Like all major brands, supermarkets present a uniformed look, layout, and logos. The positive side of this kind of branding remains consumer familiarity and comfort. On the other hand, a small local market can be clean in its simplicity, crisp in its uniqueness, and bright in its airiness. Size distinguishes supermarkets from local markets. A supermarket can be from 40,000 to 150,000 square feet. A local market might be as small as 1000 square feet or just a few tables on a sidewalk. Because of size, local markets have fewer products to offer to consumers, but fewer can also mean better products.
**Personalization**
Supermarkets promote certain brands in all product categories while local markets feature local products. Consumers follow highly advertised products. Consumers favor many of these brands and cannot imagine living without them, but local markets highlight personalized products such as homegrown and canned jams and relishes, as well as fruits, vegetables, meats, cheeses, and baked goods.
Local markets advocate for local sellers. These local sellers create one-of-a-kind specialty items that can add to everyday meals. Items such as homegrown and canned jams and relishes boost the color and taste of individual dishes and meals. Baked zucchini and pumpkin breads might be an offering at local markets that are not available in supermarkets. Fruits and vegetables from local markets offer a clean organic product; some such products are available at supermarkets but are much more expensive. Thousands of people shop at supermarkets every day; however, going into a local market can feel like a uniquely personal experience.
Since supermarkets are based on a for-profit business model, foods sold in supermarkets remain frozen foods, canned foods, and boxed foods. Local markets do not have the financial strength or space to offer customers all those food choices. Some local markets become pop-up markets in empty lots, on the sidewalk, or on the side to the road. Local markets can be profit oriented as well, but local markets offer less expensive products. Unlike sales or promotions found in supermarkets that can attract many buyers, local markets do not have pricing gimmicks, and some markets have consumers bring their own grocery bags to hold costs down.
**Community**
Shopping in a local market can be more relaxed and friendly compared with spending time in a massive supermarket. A local market can be like European or South American experiences of going to an open market with fresh produce, meats, fish, flowers and coffee brewing. Supermarkets give away products that they are selling, but the experience remains sterile and not reminiscent of a community experience. Local markets might be locally owned or owned by a co-op of people who add personal touches to the shopping experience and make consumers feel part of the extended family.
Produce tastes better from a local market because no preservatives and pesticides are used in the production of the locally grown foods. Foods are fresher from a local market, meaning they look riper and taste healthier. Since products in a local market come from local producers, shopping local reduces the community’s carbon footprint. Supermarket products must be transported long distances from distribution centers.
Being at a small local market rather than a supermarket means seeing friends from the neighborhood and market workers who remember frequent shoppers. Conversely, supermarkets have hundreds of workers who work different shifts. Seeing the same people more than once remains unlikely in a supermarket. With a community atmosphere, local markets impress shoppers as warm and friendly. Supermarkets present as large, sterile caverns poorly lit with fluorescent lights.
**Conclusion**
The choice between a Kroger or other supermarket and a Garden Gate Market or other local market remains. Consumers will continue to patronize both supermarkets and local markets, depending on the experience sought and expected. For a community experience that provides fresh foods and friendly service that reduces the carbon footprint, shoppers will increasingly elect to pay for locally grown produce and other products from local markets where someone knows who shops there and why.
**## PastaPizzazzorMcDonalds.docx**
2
**Pasta Pizzazz or McDonald’s**
Jennifer Johnson
Galen College of Nursing
ENG 1105
Instructor’s name
October 17, 2020
**Pasta Pizzazz or McDonald’s**
Dinner today will be a debate, probably involving takeout. After a day’s work, who wants to go to the supermarket, go home, and cook. These remains a nagging questions for each families and individuals. Who has the best deals? The options include dine out, fast food, fast serve, self-serve, takeout, and delivery; American have choices when buying breakfast, lunch, and dinner. Good food at a good price continues as a national pastime for most people. Deciding between two restaurants requires an evaluation of many elements of the food experience. Pasta Pizzazz provides a superior food experience compared with McDonald’s because of its food, service, and ambiance.
**The Food**
Pasta Pizzazz and McDonald’s
sell food for adults and children with multiple delivery methods. Original recipes
made-to-order daily from fresh ingredients
describes the food at Pasta Pizzazz. A customer favorite remains blackened chicken Cajun pasta salad. Chicken and vegetables delivered to the restaurant daily join a variety of pastas served at room temperature with a choice of ranch, honey mustard, and balsamic dressings. For a hot dish, customers rave about the blackened chicken with a side of freshly made fettucine Alfredo with a side of bread sticks.
In contrast, the food at McDonald’s must be flash frozen before being delivered to individual stores from distribution centers. McDonald’s remains well-known for its quarter pounder and happy meals for kids. Although McDonald’s offers chicken, fish, and breakfast sandwiches, the chain does not offer pizzas and pastas with bread sticks.
While McDonald’s remains a standard go-to meal for many, the freshness and variety on the menu pales to the vibrant offerings at Pasta Pizzazz. Both restaurants offer sandwiches, salads, desserts, and drinks. Pasta Pizzazz offers individualized gourmet pizzas. Both restaurants present a breakfast menu. For a unique dining experience with more menu selections and more delivery methods including to the consumer’s front door, Pasta Pizzazz remains a superior dinning experience for all family members.
**The Service**
Pasta Pizzazz and McDonald’s represent casual dining that suits families and individuals. Fast food remains the consistent label for McDonald’s. Pasta Pizzazz promotes the label fast serve. Both restaurants supply drive-thru windows and offer takeout and dine-in experiences. Pasta Pizzazz includes servers for the dine-in experience, but McDonald’s does not. The contact with servers at Pasta Pizzazz for the dine-in experience represents the biggest difference. No servers at McDonald’s avoids tipping. When parents are dining with children, the assistance of a server means not having to jump up for every drink refill and extra condiments.
Pasta Pizzazz offers a delivery service from its own customer-built food truck. The food truck comes fully equip with a refrigeration unit and heating devices so that food can be delivered as hot and fresh as if the diners are at the restaurant. McDonald’s food uses a few third-party delivery services for their food, such as Dash and Grub Hub. The use of a third-party delivery services requires the consumer to establish a relationship with that service as well as the McDonald’s restaurant. Third-party delivery services are complicated and can cause more unwanted issues that dealing directly with the food vendor as is the case with the Pasta Pizzazz food truck.
**The Ambiance**
The setting
for dining remains an important aspect of Pasta Pizzazz and McDonald’s. Everyone identifies McDonald’s with the golden arches. The arches are more yellow than golden, and yellow stimulates the appetite. McDonald’s attracts children because of the “Happy Meal” with toys included. Pasta Pizzazz presents an art deco décor with booths in teal, coral, and black. Vinyl covers McDonald’s walls, while Pizza Pizzazz has padded fabric walls. The padded fabric reduces the ambient noise for dining-in the restaurants. Tiled floors adorn McDonald’s stores, but Pasta Pizzazz presents a black carpeting in the parts of the restaurant where diners sit. To reduce the competitive advantage of McDonald’s, Pasta Pizzazz offers kids’ meals, coloring, and toys for children under 12.
Pasta Pizzazz and McDonald’s each have a mascot that represents the restaurant to the public and at special events. The mascot can be seen in advertisements and even on the street in front of the restaurants. McDonald’s shows the world Ronald McDonald as its clown mascot. The clown represents fun and the Ronald McDonald House, which provides aids for sick children. Ronald McDonald symbolizes the McDonald’s brand as a worldwide ambassador of good will and the McDonald’s products.
Although not as well-known as Ronald McDonald, Pasta Pizzazz offers the Toucan, a bird that stands in front of the restaurant so that clients know that during that time two can eat for the price of one. The Toucan can be seen during slow hours such as late afternoon and early evening when senior citizens and families with children often dine in the restaurants. The Pasta Pizzazz Toucan has not achieved the universal recognition of Ronald McDonald, but the bird has made appearances on national network news for its colorful beak and wild dance moves.
**Conclusion**
Communicating a comparison of Pasta Pizzazz with McDonald’s falls flat for people who have not had the opportunity to dine at Pasta Pizzazz; however, such a comparison encourages people to take a serious look at the dining opportunities in their communities. McDonald’s remains a household name based on its longevity in the marketplace and on its massive advertising budget. McDonald’s remains an eating choice for everyone in almost every city in America and abroad. Alternatively, diners can try the local pizzeria or Italian restaurants near them. Many cities offer excellent French bistros and farm-to-table restaurants. The challenge continues to try eating establishments that furnish the convenient option of good food at a good price that people feel good eating.
**## PastaPizzazzorMcDonalds.docx**
2
**Pasta Pizzazz or McDonald’s**
Jennifer Johnson
Galen College of Nursing
ENG 1105
Instructor’s name
October 17, 2020
**Pasta Pizzazz or McDonald’s**
Dinner today will be a debate, probably involving takeout. After a day’s work, who wants to go to the supermarket, go home, and cook. These remains a nagging questions for each families and individuals. Who has the best deals? The options include dine out, fast food, fast serve, self-serve, takeout, and delivery; American have choices when buying breakfast, lunch, and dinner. Good food at a good price continues as a national pastime for most people. Deciding between two restaurants requires an evaluation of many elements of the food experience. Pasta Pizzazz provides a superior food experience compared with McDonald’s because of its food, service, and ambiance.
**The Food**
Pasta Pizzazz and McDonald’s
sell food for adults and children with multiple delivery methods. Original recipes
made-to-order daily from fresh ingredients
describes the food at Pasta Pizzazz. A customer favorite remains blackened chicken Cajun pasta salad. Chicken and vegetables delivered to the restaurant daily join a variety of pastas served at room temperature with a choice of ranch, honey mustard, and balsamic dressings. For a hot dish, customers rave about the blackened chicken with a side of freshly made fettucine Alfredo with a side of bread sticks.
In contrast, the food at McDonald’s must be flash frozen before being delivered to individual stores from distribution centers. McDonald’s remains well-known for its quarter pounder and happy meals for kids. Although McDonald’s offers chicken, fish, and breakfast sandwiches, the chain does not offer pizzas and pastas with bread sticks.
While McDonald’s remains a standard go-to meal for many, the freshness and variety on the menu pales to the vibrant offerings at Pasta Pizzazz. Both restaurants offer sandwiches, salads, desserts, and drinks. Pasta Pizzazz offers individualized gourmet pizzas. Both restaurants present a breakfast menu. For a unique dining experience with more menu selections and more delivery methods including to the consumer’s front door, Pasta Pizzazz remains a superior dinning experience for all family members.
**The Service**
Pasta Pizzazz and McDonald’s represent casual dining that suits families and individuals. Fast food remains the consistent label for McDonald’s. Pasta Pizzazz promotes the label fast serve. Both restaurants supply drive-thru windows and offer takeout and dine-in experiences. Pasta Pizzazz includes servers for the dine-in experience, but McDonald’s does not. The contact with servers at Pasta Pizzazz for the dine-in experience represents the biggest difference. No servers at McDonald’s avoids tipping. When parents are dining with children, the assistance of a server means not having to jump up for every drink refill and extra condiments.
Pasta Pizzazz offers a delivery service from its own customer-built food truck. The food truck comes fully equip with a refrigeration unit and heating devices so that food can be delivered as hot and fresh as if the diners are at the restaurant. McDonald’s food uses a few third-party delivery services for their food, such as Dash and Grub Hub. The use of a third-party delivery services requires the consumer to establish a relationship with that service as well as the McDonald’s restaurant. Third-party delivery services are complicated and can cause more unwanted issues that dealing directly with the food vendor as is the case with the Pasta Pizzazz food truck.
**The Ambiance**
The setting
for dining remains an important aspect of Pasta Pizzazz and McDonald’s. Everyone identifies McDonald’s with the golden arches. The arches are more yellow than golden, and yellow stimulates the appetite. McDonald’s attracts children because of the “Happy Meal” with toys included. Pasta Pizzazz presents an art deco décor with booths in teal, coral, and black. Vinyl covers McDonald’s walls, while Pizza Pizzazz has padded fabric walls. The padded fabric reduces the ambient noise for dining-in the restaurants. Tiled floors adorn McDonald’s stores, but Pasta Pizzazz presents a black carpeting in the parts of the restaurant where diners sit. To reduce the competitive advantage of McDonald’s, Pasta Pizzazz offers kids’ meals, coloring, and toys for children under 12.
Pasta Pizzazz and McDonald’s each have a mascot that represents the restaurant to the public and at special events. The mascot can be seen in advertisements and even on the street in front of the restaurants. McDonald’s shows the world Ronald McDonald as its clown mascot. The clown represents fun and the Ronald McDonald House, which provides aids for sick children. Ronald McDonald symbolizes the McDonald’s brand as a worldwide ambassador of good will and the McDonald’s products.
Although not as well-known as Ronald McDonald, Pasta Pizzazz offers the Toucan, a bird that stands in front of the restaurant so that clients know that during that time two can eat for the price of one. The Toucan can be seen during slow hours such as late afternoon and early evening when senior citizens and families with children often dine in the restaurants. The Pasta Pizzazz Toucan has not achieved the universal recognition of Ronald McDonald, but the bird has made appearances on national network news for its colorful beak and wild dance moves.
**Conclusion**
Communicating a comparison of Pasta Pizzazz with McDonald’s falls flat for people who have not had the opportunity to dine at Pasta Pizzazz; however, such a comparison encourages people to take a serious look at the dining opportunities in their communities. McDonald’s remains a household name based on its longevity in the marketplace and on its massive advertising budget. McDonald’s remains an eating choice for everyone in almost every city in America and abroad. Alternatively, diners can try the local pizzeria or Italian restaurants near them. Many cities offer excellent French bistros and farm-to-table restaurants. The challenge continues to try eating establishments that furnish the convenient option of good food at a good price that people feel good eating.
**## SupermarketorLocalMarket.docx**
2
**Supermarket or Local Market**
Henry Spalding
Galen College of Nursing
ENG 1105
Instructor’s name
September 16, 2019
**Supermarket or Local Market**
Big supermarket chains continue to lock up most of the food purchases made by people every day, but alternatives exist and provide surprising benefits. Kroger, Albertson’s, and Publix are some of the big supermarket chains that people recognize and patronize. Local food markets might be a small family-owned business, a co-operative arranged by local farmers or churches, or a community group creating open-air markets or a brick and mortar option. The areas of comparison for supermarkets versus local markets are as follows: freshness, personalization, and community.
**Freshness**
Supermarkets and local markets sell fresh produce, fresh meats, and fresh flowers. The local markets seem fresher because the produce, meats, and flowers come from local vendors. At some local markets, foods are sold that guarantee that there were no chemicals or pesticides used in the production of their produce, meats, and flowers. Supermarket foods must have a longer shelf life, which requires that preservatives, additives, or techniques be employed.
Like all major brands, supermarkets present a uniformed look, layout, and logos. The positive side of this kind of branding remains consumer familiarity and comfort. On the other hand, a small local market can be clean in its simplicity, crisp in its uniqueness, and bright in its airiness. Size distinguishes supermarkets from local markets. A supermarket can be from 40,000 to 150,000 square feet. A local market might be as small as 1000 square feet or just a few tables on a sidewalk. Because of size, local markets have fewer products to offer to consumers, but fewer can also mean better products.
**Personalization**
Supermarkets promote certain brands in all product categories while local markets feature local products. Consumers follow highly advertised products. Consumers favor many of these brands and cannot imagine living without them, but local markets highlight personalized products such as homegrown and canned jams and relishes, as well as fruits, vegetables, meats, cheeses, and baked goods.
Local markets advocate for local sellers. These local sellers create one-of-a-kind specialty items that can add to everyday meals. Items such as homegrown and canned jams and relishes boost the color and taste of individual dishes and meals. Baked zucchini and pumpkin breads might be an offering at local markets that are not available in supermarkets. Fruits and vegetables from local markets offer a clean organic product; some such products are available at supermarkets but are much more expensive. Thousands of people shop at supermarkets every day; however, going into a local market can feel like a uniquely personal experience.
Since supermarkets are based on a for-profit business model, foods sold in supermarkets remain frozen foods, canned foods, and boxed foods. Local markets do not have the financial strength or space to offer customers all those food choices. Some local markets become pop-up markets in empty lots, on the sidewalk, or on the side to the road. Local markets can be profit oriented as well, but local markets offer less expensive products. Unlike sales or promotions found in supermarkets that can attract many buyers, local markets do not have pricing gimmicks, and some markets have consumers bring their own grocery bags to hold costs down.
**Community**
Shopping in a local market can be more relaxed and friendly compared with spending time in a massive supermarket. A local market can be like European or South American experiences of going to an open market with fresh produce, meats, fish, flowers and coffee brewing. Supermarkets give away products that they are selling, but the experience remains sterile and not reminiscent of a community experience. Local markets might be locally owned or owned by a co-op of people who add personal touches to the shopping experience and make consumers feel part of the extended family.
Produce tastes better from a local market because no preservatives and pesticides are used in the production of the locally grown foods. Foods are fresher from a local market, meaning they look riper and taste healthier. Since products in a local market come from local producers, shopping local reduces the community’s carbon footprint. Supermarket products must be transported long distances from distribution centers.
Being at a small local market rather than a supermarket means seeing friends from the neighborhood and market workers who remember frequent shoppers. Conversely, supermarkets have hundreds of workers who work different shifts. Seeing the same people more than once remains unlikely in a supermarket. With a community atmosphere, local markets impress shoppers as warm and friendly. Supermarkets present as large, sterile caverns poorly lit with fluorescent lights.
**Conclusion**
The choice between a Kroger or other supermarket and a Garden Gate Market or other local market remains. Consumers will continue to patronize both supermarkets and local markets, depending on the experience sought and expected. For a community experience that provides fresh foods and friendly service that reduces the carbon footprint, shoppers will increasingly elect to pay for locally grown produce and other products from local markets where someone knows who shops there and why.
**## PastaPizzazzorMcDonalds.docx**
2
**Pasta Pizzazz or McDonald’s**
Jennifer Johnson
Galen College of Nursing
ENG 1105
Instructor’s name
October 17, 2020
**Pasta Pizzazz or McDonald’s**
Dinner today will be a debate, probably involving takeout. After a day’s work, who wants to go to the supermarket, go home, and cook. These remains a nagging questions for each families and individuals. Who has the best deals? The options include dine out, fast food, fast serve, self-serve, takeout, and delivery; American have choices when buying breakfast, lunch, and dinner. Good food at a good price continues as a national pastime for most people. Deciding between two restaurants requires an evaluation of many elements of the food experience. Pasta Pizzazz provides a superior food experience compared with McDonald’s because of its food, service, and ambiance.
**The Food**
Pasta Pizzazz and McDonald’s
sell food for adults and children with multiple delivery methods. Original recipes
made-to-order daily from fresh ingredients
describes the food at Pasta Pizzazz. A customer favorite remains blackened chicken Cajun pasta salad. Chicken and vegetables delivered to the restaurant daily join a variety of pastas served at room temperature with a choice of ranch, honey mustard, and balsamic dressings. For a hot dish, customers rave about the blackened chicken with a side of freshly made fettucine Alfredo with a side of bread sticks.
In contrast, the food at McDonald’s must be flash frozen before being delivered to individual stores from distribution centers. McDonald’s remains well-known for its quarter pounder and happy meals for kids. Although McDonald’s offers chicken, fish, and breakfast sandwiches, the chain does not offer pizzas and pastas with bread sticks.
While McDonald’s remains a standard go-to meal for many, the freshness and variety on the menu pales to the vibrant offerings at Pasta Pizzazz. Both restaurants offer sandwiches, salads, desserts, and drinks. Pasta Pizzazz offers individualized gourmet pizzas. Both restaurants present a breakfast menu. For a unique dining experience with more menu selections and more delivery methods including to the consumer’s front door, Pasta Pizzazz remains a superior dinning experience for all family members.
**The Service**
Pasta Pizzazz and McDonald’s represent casual dining that suits families and individuals. Fast food remains the consistent label for McDonald’s. Pasta Pizzazz promotes the label fast serve. Both restaurants supply drive-thru windows and offer takeout and dine-in experiences. Pasta Pizzazz includes servers for the dine-in experience, but McDonald’s does not. The contact with servers at Pasta Pizzazz for the dine-in experience represents the biggest difference. No servers at McDonald’s avoids tipping. When parents are dining with children, the assistance of a server means not having to jump up for every drink refill and extra condiments.
Pasta Pizzazz offers a delivery service from its own customer-built food truck. The food truck comes fully equip with a refrigeration unit and heating devices so that food can be delivered as hot and fresh as if the diners are at the restaurant. McDonald’s food uses a few third-party delivery services for their food, such as Dash and Grub Hub. The use of a third-party delivery services requires the consumer to establish a relationship with that service as well as the McDonald’s restaurant. Third-party delivery services are complicated and can cause more unwanted issues that dealing directly with the food vendor as is the case with the Pasta Pizzazz food truck.
**The Ambiance**
The setting
for dining remains an important aspect of Pasta Pizzazz and McDonald’s. Everyone identifies McDonald’s with the golden arches. The arches are more yellow than golden, and yellow stimulates the appetite. McDonald’s attracts children because of the “Happy Meal” with toys included. Pasta Pizzazz presents an art deco décor with booths in teal, coral, and black. Vinyl covers McDonald’s walls, while Pizza Pizzazz has padded fabric walls. The padded fabric reduces the ambient noise for dining-in the restaurants. Tiled floors adorn McDonald’s stores, but Pasta Pizzazz presents a black carpeting in the parts of the restaurant where diners sit. To reduce the competitive advantage of McDonald’s, Pasta Pizzazz offers kids’ meals, coloring, and toys for children under 12.
Pasta Pizzazz and McDonald’s each have a mascot that represents the restaurant to the public and at special events. The mascot can be seen in advertisements and even on the street in front of the restaurants. McDonald’s shows the world Ronald McDonald as its clown mascot. The clown represents fun and the Ronald McDonald House, which provides aids for sick children. Ronald McDonald symbolizes the McDonald’s brand as a worldwide ambassador of good will and the McDonald’s products.
Although not as well-known as Ronald McDonald, Pasta Pizzazz offers the Toucan, a bird that stands in front of the restaurant so that clients know that during that time two can eat for the price of one. The Toucan can be seen during slow hours such as late afternoon and early evening when senior citizens and families with children often dine in the restaurants. The Pasta Pizzazz Toucan has not achieved the universal recognition of Ronald McDonald, but the bird has made appearances on national network news for its colorful beak and wild dance moves.
**Conclusion**
Communicating a comparison of Pasta Pizzazz with McDonald’s falls flat for people who have not had the opportunity to dine at Pasta Pizzazz; however, such a comparison encourages people to take a serious look at the dining opportunities in their communities. McDonald’s remains a household name based on its longevity in the marketplace and on its massive advertising budget. McDonald’s remains an eating choice for everyone in almost every city in America and abroad. Alternatively, diners can try the local pizzeria or Italian restaurants near them. Many cities offer excellent French bistros and farm-to-table restaurants. The challenge continues to try eating establishments that furnish the convenient option of good food at a good price that people feel good eating.
**## SupermarketorLocalMarket.docx**
2
**Supermarket or Local Market**
Henry Spalding
Galen College of Nursing
ENG 1105
Instructor’s name
September 16, 2019
**Supermarket or Local Market**
Big supermarket chains continue to lock up most of the food purchases made by people every day, but alternatives exist and provide surprising benefits. Kroger, Albertson’s, and Publix are some of the big supermarket chains that people recognize and patronize. Local food markets might be a small family-owned business, a co-operative arranged by local farmers or churches, or a community group creating open-air markets or a brick and mortar option. The areas of comparison for supermarkets versus local markets are as follows: freshness, personalization, and community.
**Freshness**
Supermarkets and local markets sell fresh produce, fresh meats, and fresh flowers. The local markets seem fresher because the produce, meats, and flowers come from local vendors. At some local markets, foods are sold that guarantee that there were no chemicals or pesticides used in the production of their produce, meats, and flowers. Supermarket foods must have a longer shelf life, which requires that preservatives, additives, or techniques be employed.
Like all major brands, supermarkets present a uniformed look, layout, and logos. The positive side of this kind of branding remains consumer familiarity and comfort. On the other hand, a small local market can be clean in its simplicity, crisp in its uniqueness, and bright in its airiness. Size distinguishes supermarkets from local markets. A supermarket can be from 40,000 to 150,000 square feet. A local market might be as small as 1000 square feet or just a few tables on a sidewalk. Because of size, local markets have fewer products to offer to consumers, but fewer can also mean better products.
**Personalization**
Supermarkets promote certain brands in all product categories while local markets feature local products. Consumers follow highly advertised products. Consumers favor many of these brands and cannot imagine living without them, but local markets highlight personalized products such as homegrown and canned jams and relishes, as well as fruits, vegetables, meats, cheeses, and baked goods.
Local markets advocate for local sellers. These local sellers create one-of-a-kind specialty items that can add to everyday meals. Items such as homegrown and canned jams and relishes boost the color and taste of individual dishes and meals. Baked zucchini and pumpkin breads might be an offering at local markets that are not available in supermarkets. Fruits and vegetables from local markets offer a clean organic product; some such products are available at supermarkets but are much more expensive. Thousands of people shop at supermarkets every day; however, going into a local market can feel like a uniquely personal experience.
Since supermarkets are based on a for-profit business model, foods sold in supermarkets remain frozen foods, canned foods, and boxed foods. Local markets do not have the financial strength or space to offer customers all those food choices. Some local markets become pop-up markets in empty lots, on the sidewalk, or on the side to the road. Local markets can be profit oriented as well, but local markets offer less expensive products. Unlike sales or promotions found in supermarkets that can attract many buyers, local markets do not have pricing gimmicks, and some markets have consumers bring their own grocery bags to hold costs down.
**Community**
Shopping in a local market can be more relaxed and friendly compared with spending time in a massive supermarket. A local market can be like European or South American experiences of going to an open market with fresh produce, meats, fish, flowers and coffee brewing. Supermarkets give away products that they are selling, but the experience remains sterile and not reminiscent of a community experience. Local markets might be locally owned or owned by a co-op of people who add personal touches to the shopping experience and make consumers feel part of the extended family.
Produce tastes better from a local market because no preservatives and pesticides are used in the production of the locally grown foods. Foods are fresher from a local market, meaning they look riper and taste healthier. Since products in a local market come from local producers, shopping local reduces the community’s carbon footprint. Supermarket products must be transported long distances from distribution centers.
Being at a small local market rather than a supermarket means seeing friends from the neighborhood and market workers who remember frequent shoppers. Conversely, supermarkets have hundreds of workers who work different shifts. Seeing the same people more than once remains unlikely in a supermarket. With a community atmosphere, local markets impress shoppers as warm and friendly. Supermarkets present as large, sterile caverns poorly lit with fluorescent lights.
**Conclusion**
The choice between a Kroger or other supermarket and a Garden Gate Market or other local market remains. Consumers will continue to patronize both supermarkets and local markets, depending on the experience sought and expected. For a community experience that provides fresh foods and friendly service that reduces the carbon footprint, shoppers will increasingly elect to pay for locally grown produce and other products from local markets where someone knows who shops there and why.
**## PastaPizzazzorMcDonalds.docx**
2
**Pasta Pizzazz or McDonald’s**
Jennifer Johnson
Galen College of Nursing
ENG 1105
Instructor’s name
October 17, 2020
**Pasta Pizzazz or McDonald’s**
Dinner today will be a debate, probably involving takeout. After a day’s work, who wants to go to the supermarket, go home, and cook. These remains a nagging questions for each families and individuals. Who has the best deals? The options include dine out, fast food, fast serve, self-serve, takeout, and delivery; American have choices when buying breakfast, lunch, and dinner. Good food at a good price continues as a national pastime for most people. Deciding between two restaurants requires an evaluation of many elements of the food experience. Pasta Pizzazz provides a superior food experience compared with McDonald’s because of its food, service, and ambiance.
**The Food**
Pasta Pizzazz and McDonald’s
sell food for adults and children with multiple delivery methods. Original recipes
made-to-order daily from fresh ingredients
describes the food at Pasta Pizzazz. A customer favorite remains blackened chicken Cajun pasta salad. Chicken and vegetables delivered to the restaurant daily join a variety of pastas served at room temperature with a choice of ranch, honey mustard, and balsamic dressings. For a hot dish, customers rave about the blackened chicken with a side of freshly made fettucine Alfredo with a side of bread sticks.
In contrast, the food at McDonald’s must be flash frozen before being delivered to individual stores from distribution centers. McDonald’s remains well-known for its quarter pounder and happy meals for kids. Although McDonald’s offers chicken, fish, and breakfast sandwiches, the chain does not offer pizzas and pastas with bread sticks.
While McDonald’s remains a standard go-to meal for many, the freshness and variety on the menu pales to the vibrant offerings at Pasta Pizzazz. Both restaurants offer sandwiches, salads, desserts, and drinks. Pasta Pizzazz offers individualized gourmet pizzas. Both restaurants present a breakfast menu. For a unique dining experience with more menu selections and more delivery methods including to the consumer’s front door, Pasta Pizzazz remains a superior dinning experience for all family members.
**The Service**
Pasta Pizzazz and McDonald’s represent casual dining that suits families and individuals. Fast food remains the consistent label for McDonald’s. Pasta Pizzazz promotes the label fast serve. Both restaurants supply drive-thru windows and offer takeout and dine-in experiences. Pasta Pizzazz includes servers for the dine-in experience, but McDonald’s does not. The contact with servers at Pasta Pizzazz for the dine-in experience represents the biggest difference. No servers at McDonald’s avoids tipping. When parents are dining with children, the assistance of a server means not having to jump up for every drink refill and extra condiments.
Pasta Pizzazz offers a delivery service from its own customer-built food truck. The food truck comes fully equip with a refrigeration unit and heating devices so that food can be delivered as hot and fresh as if the diners are at the restaurant. McDonald’s food uses a few third-party delivery services for their food, such as Dash and Grub Hub. The use of a third-party delivery services requires the consumer to establish a relationship with that service as well as the McDonald’s restaurant. Third-party delivery services are complicated and can cause more unwanted issues that dealing directly with the food vendor as is the case with the Pasta Pizzazz food truck.
**The Ambiance**
The setting
for dining remains an important aspect of Pasta Pizzazz and McDonald’s. Everyone identifies McDonald’s with the golden arches. The arches are more yellow than golden, and yellow stimulates the appetite. McDonald’s attracts children because of the “Happy Meal” with toys included. Pasta Pizzazz presents an art deco décor with booths in teal, coral, and black. Vinyl covers McDonald’s walls, while Pizza Pizzazz has padded fabric walls. The padded fabric reduces the ambient noise for dining-in the restaurants. Tiled floors adorn McDonald’s stores, but Pasta Pizzazz presents a black carpeting in the parts of the restaurant where diners sit. To reduce the competitive advantage of McDonald’s, Pasta Pizzazz offers kids’ meals, coloring, and toys for children under 12.
Pasta Pizzazz and McDonald’s each have a mascot that represents the restaurant to the public and at special events. The mascot can be seen in advertisements and even on the street in front of the restaurants. McDonald’s shows the world Ronald McDonald as its clown mascot. The clown represents fun and the Ronald McDonald House, which provides aids for sick children. Ronald McDonald symbolizes the McDonald’s brand as a worldwide ambassador of good will and the McDonald’s products.
Although not as well-known as Ronald McDonald, Pasta Pizzazz offers the Toucan, a bird that stands in front of the restaurant so that clients know that during that time two can eat for the price of one. The Toucan can be seen during slow hours such as late afternoon and early evening when senior citizens and families with children often dine in the restaurants. The Pasta Pizzazz Toucan has not achieved the universal recognition of Ronald McDonald, but the bird has made appearances on national network news for its colorful beak and wild dance moves.
**Conclusion**
Communicating a comparison of Pasta Pizzazz with McDonald’s falls flat for people who have not had the opportunity to dine at Pasta Pizzazz; however, such a comparison encourages people to take a serious look at the dining opportunities in their communities. McDonald’s remains a household name based on its longevity in the marketplace and on its massive advertising budget. McDonald’s remains an eating choice for everyone in almost every city in America and abroad. Alternatively, diners can try the local pizzeria or Italian restaurants near them. Many cities offer excellent French bistros and farm-to-table restaurants. The challenge continues to try eating establishments that furnish the convenient option of good food at a good price that people feel good eating.