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  • [Solved] Business Finance – Management Week 5 Assignment- Account for Managment Decision Making

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    – ## WAL_MBAX_6050_Week05_Part1_assignmentTemplate.docx – ## Week5Assignmnet-AccountforManagmentDecisionMaking.docx – ## Week5LearningResources-AccountforManagmentDecisionMaking.docx – ## WAL_MBAX_6050_Week05_Part2_assignmentTemplate.xlsx **## WAL_MBAX_6050_Week05_Part1_assignmentTemp…

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    Assignment Prompt & Instructions

    – ## WAL_MBAX_6050_Week05_Part1_assignmentTemplate.docx

    – ## Week5Assignmnet-AccountforManagmentDecisionMaking.docx

    – ## Week5LearningResources-AccountforManagmentDecisionMaking.docx

    – ## WAL_MBAX_6050_Week05_Part2_assignmentTemplate.xlsx

    **## WAL_MBAX_6050_Week05_Part1_assignmentTemplate.docx**

    **Week 5 Assignment:**
    **Accounting Tools and Measures for Decision Making—Part 2**

    **Prepared by: Replace this text with your name.**

    **Date: Replace this text with the submission date.**

    **Walden University**

    **MBAX 6050:**
    **_Accounting for Management Decision Making_**

    **Variance Analysis**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Insert your calculations of the price and quantity variances for each material as well as the rate and time variances for direct labor from Excel. Add or remove headings as necessary.
    For information on inserting data from Excel into Word, refer to the following:
    Microsoft. (n.d.).
    _Insert a chart from an Excel spreadsheet into Word_.
    [https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1](https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1)

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **References**

    [Please delete this note before submitting your Assignment. For more information about formatting your reference list, please visit the following site:
    [https://academicguides.waldenu.edu/writingcenter/apa/references](https://academicguides.waldenu.edu/writingcenter/apa/references).]

    Include appropriately formatted references to support your Assignment. Refer to the Assignment guidelines for further information on the requirements.

    Page 5 of 15

    **## Week5Assignmnet-AccountforManagmentDecisionMaking.docx**

    **Account for Management Decision Making**

    **Week 5 Assignment**

    **Accounting Tools and Measures for Decision Making- Part 2**

    For this Assignment, you will continue in your role as consultant to the Better Chair Company. Last week, you completed and submitted a report on types of costs and their implications for decision making. This week, the focus of your report will be the use of variance analysis in making effective managerial decisions.

    In addition to the requirements that follow, be sure to incorporate references to appropriate academic sources, such as those found in this week’s Learning Resources or those in the Walden Library.

    **To prepare for this Assignment:**

    · Download Week 5 Part 1 Assignment Template.

    · Download Week 5 Part 2 Assignment Template.

    · Your instructor will provide the data to complete the calculations for this week’s Assignment. To access that information, refer to
    [Doc Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484).

    Submit your completed business report and accompanying Excel file. Your report should be 3–4 pages in length (excluding title page and references) and should address the following:

    **Variance Analysis**

    The first area you have been asked to address for the management team in this report is to help them understand why the actual costs for the new chair are not aligned with the determined standard costs. The company has set up standard costs for labor and each component of the new chair. It now has the actual costs for the previous month’s production run. You are asked to determine which costs meet the standards and which are not, to analyze the probable cause of the variances, and to provide a recommendation for moving forward. To determine this, you will conduct a variance analysis. In
    [Doc Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484), your Instructor will provide you with standard and actual costs to use for this part of the Assignment.

    To complete this part, address the following:

    · Using the Week 5 Part 2 Assignment Template and the data provided by your Instructor in the
    [Doc Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484) area, calculate the price variances (price variance and wage rate variance) and quantity variances (quantity variance and labor efficiency variance) for each material and direct labor.

    ·
    **Note:** In addition to submitting your work in Excel, include your calculations within your report by copying and pasting the information from Excel. For information on inserting data from Excel into Word, refer to the following:

    · Microsoft. (n.d.).
    [_Insert a chart from an Excel spreadsheet into Word_ Links to an external site.](https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1).
    [https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1](https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1)

    · Analyze what the variances to the standards are, including an examination of possible causes.

    · Propose at least two recommendations for potential remedies to address the variances.

    · Summarize how understanding variance analysis can impact managerial decision making.

    **## Week5LearningResources-AccountforManagmentDecisionMaking.docx**

    **Variance Analysis**

    Variance analysis helps managers determine if they are successful or not in meeting the goals set for them by upper management. It provides a way to determine possible causes and remedies for unfavorable variances as well as examining favorable variances in an effort to capture those processes in order to use them in the future. Through these resources, you will explore how a variance analysis is used and how to perform one.

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [Why it mattersLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-why-it-matters). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-why-it-matters](https://openstax.org/books/principles-managerial-accounting/pages/8-why-it-matters)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.1 explain how and why a standard cost is developedLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-1-explain-how-and-why-a-standard-cost-is-developed). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-1-explain-how-and-why-a-standard-cost-is-developed](https://openstax.org/books/principles-managerial-accounting/pages/8-1-explain-how-and-why-a-standard-cost-is-developed)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.2 compute and evaluate materials variancesLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-2-compute-and-evaluate-materials-variances). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-2-compute-and-evaluate-materials-variances](https://openstax.org/books/principles-managerial-accounting/pages/8-2-compute-and-evaluate-materials-variances)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.3 compute and evaluate labor variancesLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-3-compute-and-evaluate-labor-variances). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-3-compute-and-evaluate-labor-variances](https://openstax.org/books/principles-managerial-accounting/pages/8-3-compute-and-evaluate-labor-variances)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.5 describe how companies use variance analysisLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-5-describe-how-companies-use-variance-analysis). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-5-describe-how-companies-use-variance-analysis](https://openstax.org/books/principles-managerial-accounting/pages/8-5-describe-how-companies-use-variance-analysis)

    · Walden University, LLC.
    (2024).
    [_Standard costs, actual costs, and variances_](https://waldenu.instructure.com/courses/184427/files/15152274?wrap=1) [Download Standard costs, actual costs, and variances](https://waldenu.instructure.com/courses/184427/files/15152274/download?download_frd=1)[PDF]. Walden University Canvas.
    [https://waldenu.instructure.com](https://waldenu.instructure.com/)

    · Walden University, LLC. (2024).
    [_Variance practice and solution_](https://waldenu.instructure.com/courses/184427/files/15152346?wrap=1) [Download Variance practice and solution](https://waldenu.instructure.com/courses/184427/files/15152346/download?download_frd=1)[PDF]. Walden University Canvas.
    [https://waldenu.instructure.com](https://waldenu.instructure.com/)

    **## WAL_MBAX_6050_Week05_Part2_assignmentTemplate.xlsx**

    ## Part 2 Variance Analysis

    | | | | | | |
    | — | — | — | — | — | — |
    | Week 5 Variance Template |

    | a) Price variance = (actual price – standard price) times quantity bought |

    | | Actual price | Standard price | Quantity bought | Price variance | Favorable or Unfavorable |
    | Plastic tubing |
    | Fabric |
    | Padding |

    | b) Wage rate variance = (Actual wage rate – standard wage rate) times actual hours |

    | | Actual wage rate | Standard wage rate | Actual hours | Wage rate variance | Favorable or Unfavorable |
    | Direct labor |

    | c)Total price variance | 0 | 0 | 0 | 0 |

    | d) Quantity variance = |
    | (actual quantity used in production – standard quantity used in production) times the standard price |

    | | Actual Quantity | Standard Quantity | Standard Price | Quantity variance | Favorable or Unfavorable |
    | Plastic tubing |
    | Fabric |
    | Padding |

    | e) Labor efficiency variance = (actual hours – standard hours) times standard wage |

    | | Actual hours | Standard hours | Standard wage | Efficiency variance | Favorable or Unfavorable |
    | Direct labor |

    | f) Total quantity variance | | | | 0 |

    | TOTAL VARIANCES |
    | Plastic tubing | | | | – 0 |
    | Fabric | | | | – 0 |
    | Padding | | | | – 0 |
    | Direct labor | | | | – 0 |
    | TOTAL | | | | – 0 |

    **## WAL_MBAX_6050_Week05_Part2_assignmentTemplate.xlsx**

    ## Part 2 Variance Analysis

    | | | | | | |
    | — | — | — | — | — | — |
    | Week 5 Variance Template |

    | a) Price variance = (actual price – standard price) times quantity bought |

    | | Actual price | Standard price | Quantity bought | Price variance | Favorable or Unfavorable |
    | Plastic tubing |
    | Fabric |
    | Padding |

    | b) Wage rate variance = (Actual wage rate – standard wage rate) times actual hours |

    | | Actual wage rate | Standard wage rate | Actual hours | Wage rate variance | Favorable or Unfavorable |
    | Direct labor |

    | c)Total price variance | 0 | 0 | 0 | 0 |

    | d) Quantity variance = |
    | (actual quantity used in production – standard quantity used in production) times the standard price |

    | | Actual Quantity | Standard Quantity | Standard Price | Quantity variance | Favorable or Unfavorable |
    | Plastic tubing |
    | Fabric |
    | Padding |

    | e) Labor efficiency variance = (actual hours – standard hours) times standard wage |

    | | Actual hours | Standard hours | Standard wage | Efficiency variance | Favorable or Unfavorable |
    | Direct labor |

    | f) Total quantity variance | | | | 0 |

    | TOTAL VARIANCES |
    | Plastic tubing | | | | – 0 |
    | Fabric | | | | – 0 |
    | Padding | | | | – 0 |
    | Direct labor | | | | – 0 |
    | TOTAL | | | | – 0 |

    **## WAL_MBAX_6050_Week05_Part1_assignmentTemplate.docx**

    **Week 5 Assignment:**
    **Accounting Tools and Measures for Decision Making—Part 2**

    **Prepared by: Replace this text with your name.**

    **Date: Replace this text with the submission date.**

    **Walden University**

    **MBAX 6050:**
    **_Accounting for Management Decision Making_**

    **Variance Analysis**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Insert your calculations of the price and quantity variances for each material as well as the rate and time variances for direct labor from Excel. Add or remove headings as necessary.
    For information on inserting data from Excel into Word, refer to the following:
    Microsoft. (n.d.).
    _Insert a chart from an Excel spreadsheet into Word_.
    [https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1](https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1)

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **References**

    [Please delete this note before submitting your Assignment. For more information about formatting your reference list, please visit the following site:
    [https://academicguides.waldenu.edu/writingcenter/apa/references](https://academicguides.waldenu.edu/writingcenter/apa/references).]

    Include appropriately formatted references to support your Assignment. Refer to the Assignment guidelines for further information on the requirements.

    Page 5 of 15

    **## Week5Assignmnet-AccountforManagmentDecisionMaking.docx**

    **Account for Management Decision Making**

    **Week 5 Assignment**

    **Accounting Tools and Measures for Decision Making- Part 2**

    For this Assignment, you will continue in your role as consultant to the Better Chair Company. Last week, you completed and submitted a report on types of costs and their implications for decision making. This week, the focus of your report will be the use of variance analysis in making effective managerial decisions.

    In addition to the requirements that follow, be sure to incorporate references to appropriate academic sources, such as those found in this week’s Learning Resources or those in the Walden Library.

    **To prepare for this Assignment:**

    · Download Week 5 Part 1 Assignment Template.

    · Download Week 5 Part 2 Assignment Template.

    · Your instructor will provide the data to complete the calculations for this week’s Assignment. To access that information, refer to
    [Doc Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484).

    Submit your completed business report and accompanying Excel file. Your report should be 3–4 pages in length (excluding title page and references) and should address the following:

    **Variance Analysis**

    The first area you have been asked to address for the management team in this report is to help them understand why the actual costs for the new chair are not aligned with the determined standard costs. The company has set up standard costs for labor and each component of the new chair. It now has the actual costs for the previous month’s production run. You are asked to determine which costs meet the standards and which are not, to analyze the probable cause of the variances, and to provide a recommendation for moving forward. To determine this, you will conduct a variance analysis. In
    [Doc Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484), your Instructor will provide you with standard and actual costs to use for this part of the Assignment.

    To complete this part, address the following:

    · Using the Week 5 Part 2 Assignment Template and the data provided by your Instructor in the
    [Doc Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484) area, calculate the price variances (price variance and wage rate variance) and quantity variances (quantity variance and labor efficiency variance) for each material and direct labor.

    ·
    **Note:** In addition to submitting your work in Excel, include your calculations within your report by copying and pasting the information from Excel. For information on inserting data from Excel into Word, refer to the following:

    · Microsoft. (n.d.).
    [_Insert a chart from an Excel spreadsheet into Word_ Links to an external site.](https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1).
    [https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1](https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1)

    · Analyze what the variances to the standards are, including an examination of possible causes.

    · Propose at least two recommendations for potential remedies to address the variances.

    · Summarize how understanding variance analysis can impact managerial decision making.

    **## Week5LearningResources-AccountforManagmentDecisionMaking.docx**

    **Variance Analysis**

    Variance analysis helps managers determine if they are successful or not in meeting the goals set for them by upper management. It provides a way to determine possible causes and remedies for unfavorable variances as well as examining favorable variances in an effort to capture those processes in order to use them in the future. Through these resources, you will explore how a variance analysis is used and how to perform one.

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [Why it mattersLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-why-it-matters). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-why-it-matters](https://openstax.org/books/principles-managerial-accounting/pages/8-why-it-matters)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.1 explain how and why a standard cost is developedLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-1-explain-how-and-why-a-standard-cost-is-developed). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-1-explain-how-and-why-a-standard-cost-is-developed](https://openstax.org/books/principles-managerial-accounting/pages/8-1-explain-how-and-why-a-standard-cost-is-developed)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.2 compute and evaluate materials variancesLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-2-compute-and-evaluate-materials-variances). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-2-compute-and-evaluate-materials-variances](https://openstax.org/books/principles-managerial-accounting/pages/8-2-compute-and-evaluate-materials-variances)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.3 compute and evaluate labor variancesLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-3-compute-and-evaluate-labor-variances). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-3-compute-and-evaluate-labor-variances](https://openstax.org/books/principles-managerial-accounting/pages/8-3-compute-and-evaluate-labor-variances)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.5 describe how companies use variance analysisLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-5-describe-how-companies-use-variance-analysis). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-5-describe-how-companies-use-variance-analysis](https://openstax.org/books/principles-managerial-accounting/pages/8-5-describe-how-companies-use-variance-analysis)

    · Walden University, LLC.
    (2024).
    [_Standard costs, actual costs, and variances_](https://waldenu.instructure.com/courses/184427/files/15152274?wrap=1) [Download Standard costs, actual costs, and variances](https://waldenu.instructure.com/courses/184427/files/15152274/download?download_frd=1)[PDF]. Walden University Canvas.
    [https://waldenu.instructure.com](https://waldenu.instructure.com/)

    · Walden University, LLC. (2024).
    [_Variance practice and solution_](https://waldenu.instructure.com/courses/184427/files/15152346?wrap=1) [Download Variance practice and solution](https://waldenu.instructure.com/courses/184427/files/15152346/download?download_frd=1)[PDF]. Walden University Canvas.
    [https://waldenu.instructure.com](https://waldenu.instructure.com/)

    **## WAL_MBAX_6050_Week05_Part2_assignmentTemplate.xlsx**

    ## Part 2 Variance Analysis

    | | | | | | |
    | — | — | — | — | — | — |
    | Week 5 Variance Template |

    | a) Price variance = (actual price – standard price) times quantity bought |

    | | Actual price | Standard price | Quantity bought | Price variance | Favorable or Unfavorable |
    | Plastic tubing |
    | Fabric |
    | Padding |

    | b) Wage rate variance = (Actual wage rate – standard wage rate) times actual hours |

    | | Actual wage rate | Standard wage rate | Actual hours | Wage rate variance | Favorable or Unfavorable |
    | Direct labor |

    | c)Total price variance | 0 | 0 | 0 | 0 |

    | d) Quantity variance = |
    | (actual quantity used in production – standard quantity used in production) times the standard price |

    | | Actual Quantity | Standard Quantity | Standard Price | Quantity variance | Favorable or Unfavorable |
    | Plastic tubing |
    | Fabric |
    | Padding |

    | e) Labor efficiency variance = (actual hours – standard hours) times standard wage |

    | | Actual hours | Standard hours | Standard wage | Efficiency variance | Favorable or Unfavorable |
    | Direct labor |

    | f) Total quantity variance | | | | 0 |

    | TOTAL VARIANCES |
    | Plastic tubing | | | | – 0 |
    | Fabric | | | | – 0 |
    | Padding | | | | – 0 |
    | Direct labor | | | | – 0 |
    | TOTAL | | | | – 0 |

    **## WAL_MBAX_6050_Week05_Part1_assignmentTemplate.docx**

    **Week 5 Assignment:**
    **Accounting Tools and Measures for Decision Making—Part 2**

    **Prepared by: Replace this text with your name.**

    **Date: Replace this text with the submission date.**

    **Walden University**

    **MBAX 6050:**
    **_Accounting for Management Decision Making_**

    **Variance Analysis**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Insert your calculations of the price and quantity variances for each material as well as the rate and time variances for direct labor from Excel. Add or remove headings as necessary.
    For information on inserting data from Excel into Word, refer to the following:
    Microsoft. (n.d.).
    _Insert a chart from an Excel spreadsheet into Word_.
    [https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1](https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1)

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **References**

    [Please delete this note before submitting your Assignment. For more information about formatting your reference list, please visit the following site:
    [https://academicguides.waldenu.edu/writingcenter/apa/references](https://academicguides.waldenu.edu/writingcenter/apa/references).]

    Include appropriately formatted references to support your Assignment. Refer to the Assignment guidelines for further information on the requirements.

    Page 5 of 15

    **## Week5Assignmnet-AccountforManagmentDecisionMaking.docx**

    **Account for Management Decision Making**

    **Week 5 Assignment**

    **Accounting Tools and Measures for Decision Making- Part 2**

    For this Assignment, you will continue in your role as consultant to the Better Chair Company. Last week, you completed and submitted a report on types of costs and their implications for decision making. This week, the focus of your report will be the use of variance analysis in making effective managerial decisions.

    In addition to the requirements that follow, be sure to incorporate references to appropriate academic sources, such as those found in this week’s Learning Resources or those in the Walden Library.

    **To prepare for this Assignment:**

    · Download Week 5 Part 1 Assignment Template.

    · Download Week 5 Part 2 Assignment Template.

    · Your instructor will provide the data to complete the calculations for this week’s Assignment. To access that information, refer to
    [Doc Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484).

    Submit your completed business report and accompanying Excel file. Your report should be 3–4 pages in length (excluding title page and references) and should address the following:

    **Variance Analysis**

    The first area you have been asked to address for the management team in this report is to help them understand why the actual costs for the new chair are not aligned with the determined standard costs. The company has set up standard costs for labor and each component of the new chair. It now has the actual costs for the previous month’s production run. You are asked to determine which costs meet the standards and which are not, to analyze the probable cause of the variances, and to provide a recommendation for moving forward. To determine this, you will conduct a variance analysis. In
    [Doc Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484), your Instructor will provide you with standard and actual costs to use for this part of the Assignment.

    To complete this part, address the following:

    · Using the Week 5 Part 2 Assignment Template and the data provided by your Instructor in the
    [Doc Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484) area, calculate the price variances (price variance and wage rate variance) and quantity variances (quantity variance and labor efficiency variance) for each material and direct labor.

    ·
    **Note:** In addition to submitting your work in Excel, include your calculations within your report by copying and pasting the information from Excel. For information on inserting data from Excel into Word, refer to the following:

    · Microsoft. (n.d.).
    [_Insert a chart from an Excel spreadsheet into Word_ Links to an external site.](https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1).
    [https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1](https://support.microsoft.com/en-us/office/insert-a-chart-from-an-excel-spreadsheet-into-word-0b4d40a5-3544-4dcd-b28f-ba82a9b9f1e1)

    · Analyze what the variances to the standards are, including an examination of possible causes.

    · Propose at least two recommendations for potential remedies to address the variances.

    · Summarize how understanding variance analysis can impact managerial decision making.

    **## Week5LearningResources-AccountforManagmentDecisionMaking.docx**

    **Variance Analysis**

    Variance analysis helps managers determine if they are successful or not in meeting the goals set for them by upper management. It provides a way to determine possible causes and remedies for unfavorable variances as well as examining favorable variances in an effort to capture those processes in order to use them in the future. Through these resources, you will explore how a variance analysis is used and how to perform one.

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [Why it mattersLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-why-it-matters). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-why-it-matters](https://openstax.org/books/principles-managerial-accounting/pages/8-why-it-matters)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.1 explain how and why a standard cost is developedLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-1-explain-how-and-why-a-standard-cost-is-developed). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-1-explain-how-and-why-a-standard-cost-is-developed](https://openstax.org/books/principles-managerial-accounting/pages/8-1-explain-how-and-why-a-standard-cost-is-developed)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.2 compute and evaluate materials variancesLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-2-compute-and-evaluate-materials-variances). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-2-compute-and-evaluate-materials-variances](https://openstax.org/books/principles-managerial-accounting/pages/8-2-compute-and-evaluate-materials-variances)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.3 compute and evaluate labor variancesLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-3-compute-and-evaluate-labor-variances). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-3-compute-and-evaluate-labor-variances](https://openstax.org/books/principles-managerial-accounting/pages/8-3-compute-and-evaluate-labor-variances)

    · Franklin, M., Graybeal, P., & Cooper, D. (2019).
    [8.5 describe how companies use variance analysisLinks to an external site.](https://openstax.org/books/principles-managerial-accounting/pages/8-5-describe-how-companies-use-variance-analysis). In
    _Principles of accounting, volume 2: Managerial accounting_ . OpenStax.
    [https://openstax.org/books/principles-managerial-accounting/pages/8-5-describe-how-companies-use-variance-analysis](https://openstax.org/books/principles-managerial-accounting/pages/8-5-describe-how-companies-use-variance-analysis)

    · Walden University, LLC.
    (2024).
    [_Standard costs, actual costs, and variances_](https://waldenu.instructure.com/courses/184427/files/15152274?wrap=1) [Download Standard costs, actual costs, and variances](https://waldenu.instructure.com/courses/184427/files/15152274/download?download_frd=1)[PDF]. Walden University Canvas.
    [https://waldenu.instructure.com](https://waldenu.instructure.com/)

    · Walden University, LLC. (2024).
    [_Variance practice and solution_](https://waldenu.instructure.com/courses/184427/files/15152346?wrap=1) [Download Variance practice and solution](https://waldenu.instructure.com/courses/184427/files/15152346/download?download_frd=1)[PDF]. Walden University Canvas.
    [https://waldenu.instructure.com](https://waldenu.instructure.com/)

    **## WAL_MBAX_6050_Week05_Part2_assignmentTemplate.xlsx**

    ## Part 2 Variance Analysis

    | | | | | | |
    | — | — | — | — | — | — |
    | Week 5 Variance Template |

    | a) Price variance = (actual price – standard price) times quantity bought |

    | | Actual price | Standard price | Quantity bought | Price variance | Favorable or Unfavorable |
    | Plastic tubing |
    | Fabric |
    | Padding |

    | b) Wage rate variance = (Actual wage rate – standard wage rate) times actual hours |

    | | Actual wage rate | Standard wage rate | Actual hours | Wage rate variance | Favorable or Unfavorable |
    | Direct labor |

    | c)Total price variance | 0 | 0 | 0 | 0 |

    | d) Quantity variance = |
    | (actual quantity used in production – standard quantity used in production) times the standard price |

    | | Actual Quantity | Standard Quantity | Standard Price | Quantity variance | Favorable or Unfavorable |
    | Plastic tubing |
    | Fabric |
    | Padding |

    | e) Labor efficiency variance = (actual hours – standard hours) times standard wage |

    | | Actual hours | Standard hours | Standard wage | Efficiency variance | Favorable or Unfavorable |
    | Direct labor |

    | f) Total quantity variance | | | | 0 |

    | TOTAL VARIANCES |
    | Plastic tubing | | | | – 0 |
    | Fabric | | | | – 0 |
    | Padding | | | | – 0 |
    | Direct labor | | | | – 0 |
    | TOTAL | | | | – 0 |

    – 1
    – 2
    – 3
    – 4

  • [Solved] Week 5 Discussion- Marketing for Competitiveness

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    **The Marketing Mix and Consumer Behavior** How one company approaches its marketing efforts can vary quite a bit from another, depending on the product or service each company is trying to sell. By focusing on the elements of the marketing mix, the 4 Ps (product, price, place, and promotion), marke…

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    Assignment Prompt & Instructions

    **The Marketing Mix and Consumer Behavior**
    How one company approaches its marketing efforts can vary quite a bit from another, depending on the product or service each company is trying to sell. By focusing on the elements of the marketing mix, the 4 Ps (product, price, place, and promotion), marketers can work to ensure that the product or service in question successfully reaches its identified target market. And part of what marketers must understand is how the potential customers in that market are driven to make decisions. In other words, what factors will most strongly motivate the buyer to make the purchase? Based on that understanding, strategies can be developed to highlight one or more aspects of the marketing mix (such as price and place, for example) to encourage consumers to buy. In this Discussion, you will consider the role of persuasion, and the marketing mix on consumer behavior and marketing decisions.
    **To prepare for this Discussion:**
    – Think of a buying experience you have had as a consumer in which you were unsure whether you wanted a product or needed a product or service. Consider the persuasive marketing efforts that impacted on your decisions, including which of the 4 Ps of the marketing mix played      the strongest role in your decisions.
    **Post** an analysis of the impact of persuasion on consumer behavior and the importance of the 4 Ps in making marketing decisions, to include the following:
    – Describe a buying experience in which you were unsure of whether you wanted or needed a particular product or service but ultimately made the purchase.
    – Analyze the impact of persuasion on your decision to purchase this product or service. Include how the product or service’s marketing campaign influenced your decision and what you think is the strategy behind that campaign. Provide specific examples to support your analysis.
    – Identify which of the 4 Ps of the marketing mix played the largest role in your decision to purchase the product or service.
    \
    Week5LearningResources-MarketingforCompetitivness.docx](https://www.sweetstudy.com/files/week5learningresources-marketingforcompetitivness-docx "Week5LearningResources-MarketingforCompetitivness.docx")
    \
    WAL_MBAX_6060_Module02_assignmentTemplate.docx](https://www.sweetstudy.com/files/wal-mbax-6060-module02-assignmenttemplate-docx "WAL_MBAX_6060_Module02_assignmentTemplate.docx")

  • [Solved] Business Finance – Management Week 5 Assignment- Marketing for Competitivness

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    – ## WAL_MBAX_6060_Module02_assignmentTemplate.docx – ## Week5AssignmentInstructions-MarketingforCompetitveness.docx – ## Week5LearningResources-MarketingforCompetitivness.docx **## WAL_MBAX_6060_Module02_assignmentTemplate.docx** **Module 2 Assignment:** **Marketing Strategy Evaluation** **…

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    Assignment Prompt & Instructions

    – ## WAL_MBAX_6060_Module02_assignmentTemplate.docx

    – ## Week5AssignmentInstructions-MarketingforCompetitveness.docx

    – ## Week5LearningResources-MarketingforCompetitivness.docx

    **## WAL_MBAX_6060_Module02_assignmentTemplate.docx**

    **Module 2 Assignment:**
    **Marketing Strategy Evaluation**

    **Prepared by: Replace this text with your name.**

    **Date: Replace this text with the submission date.**

    **Walden University**

    **MBAX 6060:**
    **_Marketing for Competitiveness_**

    **Executive Summary**

    Replace this text with your executive summary.

    **Part 1: Incorporating the Marketing Mix**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **Part 2: Incorporating Creative Value**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **Part 3: Incorporating Market Share Capturing**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **References**

    [Please delete this note before submitting your Assignment. For more information about formatting your reference list, please visit the following site:
    [https://academicguides.waldenu.edu/writingcenter/apa/references](https://academicguides.waldenu.edu/writingcenter/apa/references).]

    Include appropriately formatted references to support your Assignment. Refer to the Assignment guidelines for further information on the requirements.

    Page 5 of 15

    **## Week5AssignmentInstructions-MarketingforCompetitveness.docx**

    **Marketing for Competitiveness**

    **Week 5 Assignment**

    **Marketing Strategy Evaluation- Part 1**

    For this Assignment, you will take on the role of a marketer for a large corporate company that currently sells high-end products or services. Your task is to assess the possibilities of selling a less expensive product/service to boost sales while maintaining the quality expectations of your consumer base. The challenge will be to not tarnish your brand while bringing in new customers that will boost sales for the company.

    To complete this Assignment, you will develop and present an assessment overview of a high-end brand that is planning to incorporate the possibility of selling a lower-end product or service to a new market. A big consideration is evaluating brand value. Your task will be to evaluate your current high-end brand and compare it to the potential new low-cost product/service and assess the real value aspect in order to make an impact on customer buying decisions and perceived value from the overall customer base, all while keeping your current customer base. You may select a company from the following industries as your chosen company to evaluate (fashion, technology, or hospitality—hotels/resorts, restaurants, etc.). You will want to select a large enough company with sufficient information on the web to be able to pull together the material you need for this exercise.

    The product of your evaluation will be a report that you could deliver to the company’s CEO and senior leadership team for review. In addition to the requirements that follow, be sure to incorporate references to appropriate academic sources, such as those found in the Learning Resources, or those in the Walden Library.

    Note: Your evaluation will be submitted over the course of 2 weeks. This week, you will submit Parts 1 and 2. In Week 6, you will use the same document to develop Part 3 and an executive summary.

    **To prepare for this Assignment:**

    · Select a current high-end brand that could theoretically sell a lower-end product or service to a new market.

    · Download the
    [Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127?wrap=1) [Download Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127/download?download_frd=1).
    **Note:** Be sure to keep a copy of your completed Assignment this week, as you will be adding to the same file for your Week 6 Assignment.

    Submit Part 1 and Part 2 of your report, to include the following:

    Part 1: Incorporating the Marketing Mix (2-3 Pages)

    · Analyze the importance of the 4 Ps in establishing the marketing analysis.

    · As part of your analysis, explain how each of the 4 Ps factor into marketing decisions.

    · Propose a new selling strategy for the organization based on your analysis of the organization’s current selling strategies.

    · Analyze how persuasion can be used to influence consumer behavior.

    Part 2: Incorporating Creative Value (3-4 pages)

    · Examine value creation and value capture and what it means to apply a value proposition to a brand.

    · Synthesize customer value, business value, and cultural value of the proposition and how that value proposition challenges the marketing environment.

    · Summarize how you can use Porter’s Five Forces theory to develop an overall marketing strategy that creates value for your existing brand and proposed product/service offerings.

    · As part of your summary, analyze the effects of Porter’s Five Forces theory on your current and proposed strategies.

    · To support your ideas, do some research and locate at least two examples (a minimum of one example per strategy) of how marketing can shape strategy.

    **## Week5LearningResources-MarketingforCompetitivness.docx**

    **Marketing for Competitiveness**

    **Week 5 Learning Resources**

    **The 4 Ps**

    · Emerald Works Limited. (n.d.).
    [_The marketing mix and the 4Ps of marketing_](https://waldenu.instructure.com/courses/184266/files/15152125?wrap=1) [Download The marketing mix and the 4Ps of marketing](https://waldenu.instructure.com/courses/184266/files/15152125/download?download_frd=1). MindTools. https://www.mindtools.com/pages/article/newSTR_94.htm
    MindTools.com. The Marketing Mix and the 4Ps of Marketing: Understanding How to Position Your Marketing Offer. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newSTR_94.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

    · Kareh, A. (2018, January 3).
    [_Evolution of the four Ps: Revisiting the marketing mix_ Links to an external site.](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120). Forbes.
    [https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120)

    · Paxton/Patterson. (2017, March 14).
    [_The 4 Ps of the marketing mix simplified_ Links to an external site.](https://www.youtube.com/watch?v=Mco8vBAwOmA) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Mco8vBAwOmA](https://www.youtube.com/watch?v=Mco8vBAwOmA)

    **Selling Strategies**

    Selling strategies are dependent on the buyer and seller’s relationship. A successful selling strategy isn’t always cut and dry; each strategy needs to be tailored to a specific outcome to move toward a result. There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering. Through these resources, you will take a deeper dive into discovering how selling strategies enhance a marketing strategy.

    · University of Minnesota. (2015).
    [13.2 customer relationships and selling strategiesLinks to an external site.](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/). In
    _Principles of marketing_. University of Minnesota Libraries Publishing.
    [https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/)

    · Newman, L. (2018, November 27).
    [Sales is not a dirty word!Links to an external site.](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word) [Video]. TED Conferences.
    [https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word)

    · Pogue, D. (2006, February).
    [Simplicity sellsLinks to an external site.](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/david_pogue_simplicity_sells?language=en](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en)

    · TEDxYouth@GrandBahama. (2019, March).
    [_Did you really want that? Exploring how sales professionals influence our choices_ Links to an external site.](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices) [Video]. TED Conferences.
    [https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices)

    **Consumer Behavior**

    Consumer behavior is the study of what influences individuals and organizations to purchase certain products and support certain brands. Consumer behavior is also the study of how people are making purchase decisions to satisfy their needs, wants, or desires, and how their emotional, mental, and behavioral responses influence the buying decision. Marketing psychology, or the study of how and why we purchase goods or services, closely relates to consumer behavior. There are four factors that determine the characteristics of consumer behavior: personal, psychological, social, and cultural. All factors have a major impact on a consumer’s behavior and the characteristics that define a customer will change as their life changes.

    · Ariely, D. (2008).
    [_Are we in control of our own decisions?_ Links to an external site.](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en)

    · Bakhtiari, K. (2020, May 18).
    [_How will the pandemic change consumer behavior_ Links to an external site.](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6). Forbes.
    [https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6)

    · Dawar, N. (2018, May–June).
    [Marketing in the age of Alexa](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1803E-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _96_ (3), 80–86.

    · Grogan, K. (2018, November).
    [_The dark side of our personal marketing data_ Links to an external site.](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en)

    Soman, D., Kim, M., & An, J. (2018, Spring).
    [Consumer behavior online: A playbook emergesLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=129112818&site=ehost-live&scope=site&authtype=shib&custid=s6527200).
    _Rotman Management_ , 36–41.

    **Value Creation and Value Capture**

    Marketers work to create and capture the most value possible while maintaining a competitive advantage. Value capture is important to ongoing business survival because it allows for reinvestment in the business to create a stronger competitive advantage or fund research and development (R&D) for new products. A company can capture value by monetizing users and pricing appropriately, and then they can pass on that value to shareholders. Using these resources, you will examine how marketers create and capture value.

    · Wienclaw , R. A. (2021).
    [Product innovationLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=89163931&site=eds-live&scope=site&authtype=shib&custid=s6527200).
    _Salem Press Encyclopedia._

    · Bython Media. (2018, February 14).
    [_Why continuous product innovation and differentiation are keys to sustained business success_ Links to an external site.](https://www.youtube.com/watch?v=n8AQ_78Moz8) [Video]. YouTube.
    [https://www.youtube.com/watch?v=n8AQ_78Moz8](https://www.youtube.com/watch?v=n8AQ_78Moz8)

    Laja, P. (2019, May 16).
    [How to create a unique value proposition (with examples)Links to an external site.](https://cxl.com/blog/value-proposition-examples-how-to-create/).
    _CXL_ .
    [https://cxl.com/blog/value-proposition-examples-how-to-create/](https://cxl.com/blog/value-proposition-examples-how-to-create/)

    · MaRS Startup Toolkit. (2015, October 13).
    [_Creating value for the customer and developing a business model_ Links to an external site.](https://www.youtube.com/watch?v=Y3KTvAELD_w) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Y3KTvAELD_w](https://www.youtube.com/watch?v=Y3KTvAELD_w)

    **Customer Value/Business Value/Culture Value**

    Customer value is the perception of what a product or service is worth to a customer versus the alternatives. Business value is an informal term that includes all forms of value that determine the health and well-being of a company in the long run. Cultural values are the core principles and ideals upon which an entire community exists. These three principles are the core of a successful marketing strategy whereby the marketer understands an array of customer needs.

    · Carr, D. J. (2019, January 28).
    [_What value do you create? Marketing’s 3 types of value_ Links to an external site.](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756). Medium.
    [https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756)

    · Del Capo, G. (2019, October 11).
    [_The customer value journey_ Links to an external site.](https://www.youtube.com/watch?v=Nrnxb_tdnnE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Nrnxb_tdnnE](https://www.youtube.com/watch?v=Nrnxb_tdnnE)

    · Mahajan, G. (2020).
    [What is customer value and how can you create it?Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https://journals.sagepub.com/doi/10.1177/2394964320903557) _Journal of Creating Value_ ,
    _6_ (1), 119–121.
    [https://doi.org/10.1177/2394964320903557](https://doi.org/10.1177/2394964320903557)

    **Porter’s Five Forces Analysis**

    Porter’s Five Forces is a framework for analyzing a company’s competitive environment. The number and power of a company’s competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company’s profitability. Porter’s Five Forces Framework is a method for analyzing the competitive environment of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. Five forces analysis helps organizations to understand the factors affecting profitability in a specific industry and can help to inform decisions related to whether to enter a specific industry, whether to increase capacity in a specific industry, and the development of competitive strategies.

    · Emerald Works Limited. (n.d.).
    [_Porter’s five forces: Understanding competitive forces to maximize profitability_](https://waldenu.instructure.com/courses/184266/files/15152136?wrap=1) [Download Porter’s five forces: Understanding competitive forces to maximize profitability](https://waldenu.instructure.com/courses/184266/files/15152136/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/newTMC_08.php
    MindTools.com. Porter’s Five Forces: Understanding Competitive Forces to Maximize Profitability. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newTMC_08.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

    · Harvard Business Review. (2014, June 10).
    [_The explainer: Porter's five forces_ Links to an external site.](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces) [Video].
    [https://hbr.org/video/3590615226001/the-explainer-porters-five-forces](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces)

    · Porter, M. E. (2008).
    [The five competitive forces that shape strategy](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR0801E-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _86_ (1), 78–93.

    **## Week5LearningResources-MarketingforCompetitivness.docx**

    **Marketing for Competitiveness**

    **Week 5 Learning Resources**

    **The 4 Ps**

    · Emerald Works Limited. (n.d.).
    [_The marketing mix and the 4Ps of marketing_](https://waldenu.instructure.com/courses/184266/files/15152125?wrap=1) [Download The marketing mix and the 4Ps of marketing](https://waldenu.instructure.com/courses/184266/files/15152125/download?download_frd=1). MindTools. https://www.mindtools.com/pages/article/newSTR_94.htm
    MindTools.com. The Marketing Mix and the 4Ps of Marketing: Understanding How to Position Your Marketing Offer. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newSTR_94.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

    · Kareh, A. (2018, January 3).
    [_Evolution of the four Ps: Revisiting the marketing mix_ Links to an external site.](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120). Forbes.
    [https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120)

    · Paxton/Patterson. (2017, March 14).
    [_The 4 Ps of the marketing mix simplified_ Links to an external site.](https://www.youtube.com/watch?v=Mco8vBAwOmA) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Mco8vBAwOmA](https://www.youtube.com/watch?v=Mco8vBAwOmA)

    **Selling Strategies**

    Selling strategies are dependent on the buyer and seller’s relationship. A successful selling strategy isn’t always cut and dry; each strategy needs to be tailored to a specific outcome to move toward a result. There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering. Through these resources, you will take a deeper dive into discovering how selling strategies enhance a marketing strategy.

    · University of Minnesota. (2015).
    [13.2 customer relationships and selling strategiesLinks to an external site.](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/). In
    _Principles of marketing_. University of Minnesota Libraries Publishing.
    [https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/)

    · Newman, L. (2018, November 27).
    [Sales is not a dirty word!Links to an external site.](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word) [Video]. TED Conferences.
    [https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word)

    · Pogue, D. (2006, February).
    [Simplicity sellsLinks to an external site.](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/david_pogue_simplicity_sells?language=en](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en)

    · TEDxYouth@GrandBahama. (2019, March).
    [_Did you really want that? Exploring how sales professionals influence our choices_ Links to an external site.](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices) [Video]. TED Conferences.
    [https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices)

    **Consumer Behavior**

    Consumer behavior is the study of what influences individuals and organizations to purchase certain products and support certain brands. Consumer behavior is also the study of how people are making purchase decisions to satisfy their needs, wants, or desires, and how their emotional, mental, and behavioral responses influence the buying decision. Marketing psychology, or the study of how and why we purchase goods or services, closely relates to consumer behavior. There are four factors that determine the characteristics of consumer behavior: personal, psychological, social, and cultural. All factors have a major impact on a consumer’s behavior and the characteristics that define a customer will change as their life changes.

    · Ariely, D. (2008).
    [_Are we in control of our own decisions?_ Links to an external site.](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en)

    · Bakhtiari, K. (2020, May 18).
    [_How will the pandemic change consumer behavior_ Links to an external site.](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6). Forbes.
    [https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6)

    · Dawar, N. (2018, May–June).
    [Marketing in the age of Alexa](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1803E-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _96_ (3), 80–86.

    · Grogan, K. (2018, November).
    [_The dark side of our personal marketing data_ Links to an external site.](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en)

    Soman, D., Kim, M., & An, J. (2018, Spring).
    [Consumer behavior online: A playbook emergesLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=129112818&site=ehost-live&scope=site&authtype=shib&custid=s6527200).
    _Rotman Management_ , 36–41.

    **Value Creation and Value Capture**

    Marketers work to create and capture the most value possible while maintaining a competitive advantage. Value capture is important to ongoing business survival because it allows for reinvestment in the business to create a stronger competitive advantage or fund research and development (R&D) for new products. A company can capture value by monetizing users and pricing appropriately, and then they can pass on that value to shareholders. Using these resources, you will examine how marketers create and capture value.

    · Wienclaw , R. A. (2021).
    [Product innovationLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=89163931&site=eds-live&scope=site&authtype=shib&custid=s6527200).
    _Salem Press Encyclopedia._

    · Bython Media. (2018, February 14).
    [_Why continuous product innovation and differentiation are keys to sustained business success_ Links to an external site.](https://www.youtube.com/watch?v=n8AQ_78Moz8) [Video]. YouTube.
    [https://www.youtube.com/watch?v=n8AQ_78Moz8](https://www.youtube.com/watch?v=n8AQ_78Moz8)

    Laja, P. (2019, May 16).
    [How to create a unique value proposition (with examples)Links to an external site.](https://cxl.com/blog/value-proposition-examples-how-to-create/).
    _CXL_ .
    [https://cxl.com/blog/value-proposition-examples-how-to-create/](https://cxl.com/blog/value-proposition-examples-how-to-create/)

    · MaRS Startup Toolkit. (2015, October 13).
    [_Creating value for the customer and developing a business model_ Links to an external site.](https://www.youtube.com/watch?v=Y3KTvAELD_w) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Y3KTvAELD_w](https://www.youtube.com/watch?v=Y3KTvAELD_w)

    **Customer Value/Business Value/Culture Value**

    Customer value is the perception of what a product or service is worth to a customer versus the alternatives. Business value is an informal term that includes all forms of value that determine the health and well-being of a company in the long run. Cultural values are the core principles and ideals upon which an entire community exists. These three principles are the core of a successful marketing strategy whereby the marketer understands an array of customer needs.

    · Carr, D. J. (2019, January 28).
    [_What value do you create? Marketing’s 3 types of value_ Links to an external site.](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756). Medium.
    [https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756)

    · Del Capo, G. (2019, October 11).
    [_The customer value journey_ Links to an external site.](https://www.youtube.com/watch?v=Nrnxb_tdnnE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Nrnxb_tdnnE](https://www.youtube.com/watch?v=Nrnxb_tdnnE)

    · Mahajan, G. (2020).
    [What is customer value and how can you create it?Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https://journals.sagepub.com/doi/10.1177/2394964320903557) _Journal of Creating Value_ ,
    _6_ (1), 119–121.
    [https://doi.org/10.1177/2394964320903557](https://doi.org/10.1177/2394964320903557)

    **Porter’s Five Forces Analysis**

    Porter’s Five Forces is a framework for analyzing a company’s competitive environment. The number and power of a company’s competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company’s profitability. Porter’s Five Forces Framework is a method for analyzing the competitive environment of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. Five forces analysis helps organizations to understand the factors affecting profitability in a specific industry and can help to inform decisions related to whether to enter a specific industry, whether to increase capacity in a specific industry, and the development of competitive strategies.

    · Emerald Works Limited. (n.d.).
    [_Porter’s five forces: Understanding competitive forces to maximize profitability_](https://waldenu.instructure.com/courses/184266/files/15152136?wrap=1) [Download Porter’s five forces: Understanding competitive forces to maximize profitability](https://waldenu.instructure.com/courses/184266/files/15152136/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/newTMC_08.php
    MindTools.com. Porter’s Five Forces: Understanding Competitive Forces to Maximize Profitability. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newTMC_08.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

    · Harvard Business Review. (2014, June 10).
    [_The explainer: Porter's five forces_ Links to an external site.](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces) [Video].
    [https://hbr.org/video/3590615226001/the-explainer-porters-five-forces](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces)

    · Porter, M. E. (2008).
    [The five competitive forces that shape strategy](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR0801E-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _86_ (1), 78–93.

    **## WAL_MBAX_6060_Module02_assignmentTemplate.docx**

    **Module 2 Assignment:**
    **Marketing Strategy Evaluation**

    **Prepared by: Replace this text with your name.**

    **Date: Replace this text with the submission date.**

    **Walden University**

    **MBAX 6060:**
    **_Marketing for Competitiveness_**

    **Executive Summary**

    Replace this text with your executive summary.

    **Part 1: Incorporating the Marketing Mix**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **Part 2: Incorporating Creative Value**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **Part 3: Incorporating Market Share Capturing**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **References**

    [Please delete this note before submitting your Assignment. For more information about formatting your reference list, please visit the following site:
    [https://academicguides.waldenu.edu/writingcenter/apa/references](https://academicguides.waldenu.edu/writingcenter/apa/references).]

    Include appropriately formatted references to support your Assignment. Refer to the Assignment guidelines for further information on the requirements.

    Page 5 of 15

    **## Week5AssignmentInstructions-MarketingforCompetitveness.docx**

    **Marketing for Competitiveness**

    **Week 5 Assignment**

    **Marketing Strategy Evaluation- Part 1**

    For this Assignment, you will take on the role of a marketer for a large corporate company that currently sells high-end products or services. Your task is to assess the possibilities of selling a less expensive product/service to boost sales while maintaining the quality expectations of your consumer base. The challenge will be to not tarnish your brand while bringing in new customers that will boost sales for the company.

    To complete this Assignment, you will develop and present an assessment overview of a high-end brand that is planning to incorporate the possibility of selling a lower-end product or service to a new market. A big consideration is evaluating brand value. Your task will be to evaluate your current high-end brand and compare it to the potential new low-cost product/service and assess the real value aspect in order to make an impact on customer buying decisions and perceived value from the overall customer base, all while keeping your current customer base. You may select a company from the following industries as your chosen company to evaluate (fashion, technology, or hospitality—hotels/resorts, restaurants, etc.). You will want to select a large enough company with sufficient information on the web to be able to pull together the material you need for this exercise.

    The product of your evaluation will be a report that you could deliver to the company’s CEO and senior leadership team for review. In addition to the requirements that follow, be sure to incorporate references to appropriate academic sources, such as those found in the Learning Resources, or those in the Walden Library.

    Note: Your evaluation will be submitted over the course of 2 weeks. This week, you will submit Parts 1 and 2. In Week 6, you will use the same document to develop Part 3 and an executive summary.

    **To prepare for this Assignment:**

    · Select a current high-end brand that could theoretically sell a lower-end product or service to a new market.

    · Download the
    [Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127?wrap=1) [Download Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127/download?download_frd=1).
    **Note:** Be sure to keep a copy of your completed Assignment this week, as you will be adding to the same file for your Week 6 Assignment.

    Submit Part 1 and Part 2 of your report, to include the following:

    Part 1: Incorporating the Marketing Mix (2-3 Pages)

    · Analyze the importance of the 4 Ps in establishing the marketing analysis.

    · As part of your analysis, explain how each of the 4 Ps factor into marketing decisions.

    · Propose a new selling strategy for the organization based on your analysis of the organization’s current selling strategies.

    · Analyze how persuasion can be used to influence consumer behavior.

    Part 2: Incorporating Creative Value (3-4 pages)

    · Examine value creation and value capture and what it means to apply a value proposition to a brand.

    · Synthesize customer value, business value, and cultural value of the proposition and how that value proposition challenges the marketing environment.

    · Summarize how you can use Porter’s Five Forces theory to develop an overall marketing strategy that creates value for your existing brand and proposed product/service offerings.

    · As part of your summary, analyze the effects of Porter’s Five Forces theory on your current and proposed strategies.

    · To support your ideas, do some research and locate at least two examples (a minimum of one example per strategy) of how marketing can shape strategy.

    **## Week5LearningResources-MarketingforCompetitivness.docx**

    **Marketing for Competitiveness**

    **Week 5 Learning Resources**

    **The 4 Ps**

    · Emerald Works Limited. (n.d.).
    [_The marketing mix and the 4Ps of marketing_](https://waldenu.instructure.com/courses/184266/files/15152125?wrap=1) [Download The marketing mix and the 4Ps of marketing](https://waldenu.instructure.com/courses/184266/files/15152125/download?download_frd=1). MindTools. https://www.mindtools.com/pages/article/newSTR_94.htm
    MindTools.com. The Marketing Mix and the 4Ps of Marketing: Understanding How to Position Your Marketing Offer. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newSTR_94.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

    · Kareh, A. (2018, January 3).
    [_Evolution of the four Ps: Revisiting the marketing mix_ Links to an external site.](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120). Forbes.
    [https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120)

    · Paxton/Patterson. (2017, March 14).
    [_The 4 Ps of the marketing mix simplified_ Links to an external site.](https://www.youtube.com/watch?v=Mco8vBAwOmA) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Mco8vBAwOmA](https://www.youtube.com/watch?v=Mco8vBAwOmA)

    **Selling Strategies**

    Selling strategies are dependent on the buyer and seller’s relationship. A successful selling strategy isn’t always cut and dry; each strategy needs to be tailored to a specific outcome to move toward a result. There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering. Through these resources, you will take a deeper dive into discovering how selling strategies enhance a marketing strategy.

    · University of Minnesota. (2015).
    [13.2 customer relationships and selling strategiesLinks to an external site.](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/). In
    _Principles of marketing_. University of Minnesota Libraries Publishing.
    [https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/)

    · Newman, L. (2018, November 27).
    [Sales is not a dirty word!Links to an external site.](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word) [Video]. TED Conferences.
    [https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word)

    · Pogue, D. (2006, February).
    [Simplicity sellsLinks to an external site.](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/david_pogue_simplicity_sells?language=en](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en)

    · TEDxYouth@GrandBahama. (2019, March).
    [_Did you really want that? Exploring how sales professionals influence our choices_ Links to an external site.](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices) [Video]. TED Conferences.
    [https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices)

    **Consumer Behavior**

    Consumer behavior is the study of what influences individuals and organizations to purchase certain products and support certain brands. Consumer behavior is also the study of how people are making purchase decisions to satisfy their needs, wants, or desires, and how their emotional, mental, and behavioral responses influence the buying decision. Marketing psychology, or the study of how and why we purchase goods or services, closely relates to consumer behavior. There are four factors that determine the characteristics of consumer behavior: personal, psychological, social, and cultural. All factors have a major impact on a consumer’s behavior and the characteristics that define a customer will change as their life changes.

    · Ariely, D. (2008).
    [_Are we in control of our own decisions?_ Links to an external site.](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en)

    · Bakhtiari, K. (2020, May 18).
    [_How will the pandemic change consumer behavior_ Links to an external site.](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6). Forbes.
    [https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6)

    · Dawar, N. (2018, May–June).
    [Marketing in the age of Alexa](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1803E-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _96_ (3), 80–86.

    · Grogan, K. (2018, November).
    [_The dark side of our personal marketing data_ Links to an external site.](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en)

    Soman, D., Kim, M., & An, J. (2018, Spring).
    [Consumer behavior online: A playbook emergesLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=129112818&site=ehost-live&scope=site&authtype=shib&custid=s6527200).
    _Rotman Management_ , 36–41.

    **Value Creation and Value Capture**

    Marketers work to create and capture the most value possible while maintaining a competitive advantage. Value capture is important to ongoing business survival because it allows for reinvestment in the business to create a stronger competitive advantage or fund research and development (R&D) for new products. A company can capture value by monetizing users and pricing appropriately, and then they can pass on that value to shareholders. Using these resources, you will examine how marketers create and capture value.

    · Wienclaw , R. A. (2021).
    [Product innovationLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=89163931&site=eds-live&scope=site&authtype=shib&custid=s6527200).
    _Salem Press Encyclopedia._

    · Bython Media. (2018, February 14).
    [_Why continuous product innovation and differentiation are keys to sustained business success_ Links to an external site.](https://www.youtube.com/watch?v=n8AQ_78Moz8) [Video]. YouTube.
    [https://www.youtube.com/watch?v=n8AQ_78Moz8](https://www.youtube.com/watch?v=n8AQ_78Moz8)

    Laja, P. (2019, May 16).
    [How to create a unique value proposition (with examples)Links to an external site.](https://cxl.com/blog/value-proposition-examples-how-to-create/).
    _CXL_ .
    [https://cxl.com/blog/value-proposition-examples-how-to-create/](https://cxl.com/blog/value-proposition-examples-how-to-create/)

    · MaRS Startup Toolkit. (2015, October 13).
    [_Creating value for the customer and developing a business model_ Links to an external site.](https://www.youtube.com/watch?v=Y3KTvAELD_w) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Y3KTvAELD_w](https://www.youtube.com/watch?v=Y3KTvAELD_w)

    **Customer Value/Business Value/Culture Value**

    Customer value is the perception of what a product or service is worth to a customer versus the alternatives. Business value is an informal term that includes all forms of value that determine the health and well-being of a company in the long run. Cultural values are the core principles and ideals upon which an entire community exists. These three principles are the core of a successful marketing strategy whereby the marketer understands an array of customer needs.

    · Carr, D. J. (2019, January 28).
    [_What value do you create? Marketing’s 3 types of value_ Links to an external site.](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756). Medium.
    [https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756)

    · Del Capo, G. (2019, October 11).
    [_The customer value journey_ Links to an external site.](https://www.youtube.com/watch?v=Nrnxb_tdnnE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Nrnxb_tdnnE](https://www.youtube.com/watch?v=Nrnxb_tdnnE)

    · Mahajan, G. (2020).
    [What is customer value and how can you create it?Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https://journals.sagepub.com/doi/10.1177/2394964320903557) _Journal of Creating Value_ ,
    _6_ (1), 119–121.
    [https://doi.org/10.1177/2394964320903557](https://doi.org/10.1177/2394964320903557)

    **Porter’s Five Forces Analysis**

    Porter’s Five Forces is a framework for analyzing a company’s competitive environment. The number and power of a company’s competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company’s profitability. Porter’s Five Forces Framework is a method for analyzing the competitive environment of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. Five forces analysis helps organizations to understand the factors affecting profitability in a specific industry and can help to inform decisions related to whether to enter a specific industry, whether to increase capacity in a specific industry, and the development of competitive strategies.

    · Emerald Works Limited. (n.d.).
    [_Porter’s five forces: Understanding competitive forces to maximize profitability_](https://waldenu.instructure.com/courses/184266/files/15152136?wrap=1) [Download Porter’s five forces: Understanding competitive forces to maximize profitability](https://waldenu.instructure.com/courses/184266/files/15152136/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/newTMC_08.php
    MindTools.com. Porter’s Five Forces: Understanding Competitive Forces to Maximize Profitability. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newTMC_08.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

    · Harvard Business Review. (2014, June 10).
    [_The explainer: Porter's five forces_ Links to an external site.](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces) [Video].
    [https://hbr.org/video/3590615226001/the-explainer-porters-five-forces](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces)

    · Porter, M. E. (2008).
    [The five competitive forces that shape strategy](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR0801E-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _86_ (1), 78–93.

    **## WAL_MBAX_6060_Module02_assignmentTemplate.docx**

    **Module 2 Assignment:**
    **Marketing Strategy Evaluation**

    **Prepared by: Replace this text with your name.**

    **Date: Replace this text with the submission date.**

    **Walden University**

    **MBAX 6060:**
    **_Marketing for Competitiveness_**

    **Executive Summary**

    Replace this text with your executive summary.

    **Part 1: Incorporating the Marketing Mix**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **Part 2: Incorporating Creative Value**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **Part 3: Incorporating Market Share Capturing**

    Replace this text with introductory information. Add or remove headings as necessary.

    **[Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **[Sub-Heading]**

    Replace or remove this text. Add or remove headings as necessary.

    **References**

    [Please delete this note before submitting your Assignment. For more information about formatting your reference list, please visit the following site:
    [https://academicguides.waldenu.edu/writingcenter/apa/references](https://academicguides.waldenu.edu/writingcenter/apa/references).]

    Include appropriately formatted references to support your Assignment. Refer to the Assignment guidelines for further information on the requirements.

    Page 5 of 15

    **## Week5AssignmentInstructions-MarketingforCompetitveness.docx**

    **Marketing for Competitiveness**

    **Week 5 Assignment**

    **Marketing Strategy Evaluation- Part 1**

    For this Assignment, you will take on the role of a marketer for a large corporate company that currently sells high-end products or services. Your task is to assess the possibilities of selling a less expensive product/service to boost sales while maintaining the quality expectations of your consumer base. The challenge will be to not tarnish your brand while bringing in new customers that will boost sales for the company.

    To complete this Assignment, you will develop and present an assessment overview of a high-end brand that is planning to incorporate the possibility of selling a lower-end product or service to a new market. A big consideration is evaluating brand value. Your task will be to evaluate your current high-end brand and compare it to the potential new low-cost product/service and assess the real value aspect in order to make an impact on customer buying decisions and perceived value from the overall customer base, all while keeping your current customer base. You may select a company from the following industries as your chosen company to evaluate (fashion, technology, or hospitality—hotels/resorts, restaurants, etc.). You will want to select a large enough company with sufficient information on the web to be able to pull together the material you need for this exercise.

    The product of your evaluation will be a report that you could deliver to the company’s CEO and senior leadership team for review. In addition to the requirements that follow, be sure to incorporate references to appropriate academic sources, such as those found in the Learning Resources, or those in the Walden Library.

    Note: Your evaluation will be submitted over the course of 2 weeks. This week, you will submit Parts 1 and 2. In Week 6, you will use the same document to develop Part 3 and an executive summary.

    **To prepare for this Assignment:**

    · Select a current high-end brand that could theoretically sell a lower-end product or service to a new market.

    · Download the
    [Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127?wrap=1) [Download Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127/download?download_frd=1).
    **Note:** Be sure to keep a copy of your completed Assignment this week, as you will be adding to the same file for your Week 6 Assignment.

    Submit Part 1 and Part 2 of your report, to include the following:

    Part 1: Incorporating the Marketing Mix (2-3 Pages)

    · Analyze the importance of the 4 Ps in establishing the marketing analysis.

    · As part of your analysis, explain how each of the 4 Ps factor into marketing decisions.

    · Propose a new selling strategy for the organization based on your analysis of the organization’s current selling strategies.

    · Analyze how persuasion can be used to influence consumer behavior.

    Part 2: Incorporating Creative Value (3-4 pages)

    · Examine value creation and value capture and what it means to apply a value proposition to a brand.

    · Synthesize customer value, business value, and cultural value of the proposition and how that value proposition challenges the marketing environment.

    · Summarize how you can use Porter’s Five Forces theory to develop an overall marketing strategy that creates value for your existing brand and proposed product/service offerings.

    · As part of your summary, analyze the effects of Porter’s Five Forces theory on your current and proposed strategies.

    · To support your ideas, do some research and locate at least two examples (a minimum of one example per strategy) of how marketing can shape strategy.

    **## Week5LearningResources-MarketingforCompetitivness.docx**

    **Marketing for Competitiveness**

    **Week 5 Learning Resources**

    **The 4 Ps**

    · Emerald Works Limited. (n.d.).
    [_The marketing mix and the 4Ps of marketing_](https://waldenu.instructure.com/courses/184266/files/15152125?wrap=1) [Download The marketing mix and the 4Ps of marketing](https://waldenu.instructure.com/courses/184266/files/15152125/download?download_frd=1). MindTools. https://www.mindtools.com/pages/article/newSTR_94.htm
    MindTools.com. The Marketing Mix and the 4Ps of Marketing: Understanding How to Position Your Marketing Offer. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newSTR_94.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

    · Kareh, A. (2018, January 3).
    [_Evolution of the four Ps: Revisiting the marketing mix_ Links to an external site.](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120). Forbes.
    [https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120)

    · Paxton/Patterson. (2017, March 14).
    [_The 4 Ps of the marketing mix simplified_ Links to an external site.](https://www.youtube.com/watch?v=Mco8vBAwOmA) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Mco8vBAwOmA](https://www.youtube.com/watch?v=Mco8vBAwOmA)

    **Selling Strategies**

    Selling strategies are dependent on the buyer and seller’s relationship. A successful selling strategy isn’t always cut and dry; each strategy needs to be tailored to a specific outcome to move toward a result. There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering. Through these resources, you will take a deeper dive into discovering how selling strategies enhance a marketing strategy.

    · University of Minnesota. (2015).
    [13.2 customer relationships and selling strategiesLinks to an external site.](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/). In
    _Principles of marketing_. University of Minnesota Libraries Publishing.
    [https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/)

    · Newman, L. (2018, November 27).
    [Sales is not a dirty word!Links to an external site.](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word) [Video]. TED Conferences.
    [https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word)

    · Pogue, D. (2006, February).
    [Simplicity sellsLinks to an external site.](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/david_pogue_simplicity_sells?language=en](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en)

    · TEDxYouth@GrandBahama. (2019, March).
    [_Did you really want that? Exploring how sales professionals influence our choices_ Links to an external site.](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices) [Video]. TED Conferences.
    [https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices)

    **Consumer Behavior**

    Consumer behavior is the study of what influences individuals and organizations to purchase certain products and support certain brands. Consumer behavior is also the study of how people are making purchase decisions to satisfy their needs, wants, or desires, and how their emotional, mental, and behavioral responses influence the buying decision. Marketing psychology, or the study of how and why we purchase goods or services, closely relates to consumer behavior. There are four factors that determine the characteristics of consumer behavior: personal, psychological, social, and cultural. All factors have a major impact on a consumer’s behavior and the characteristics that define a customer will change as their life changes.

    · Ariely, D. (2008).
    [_Are we in control of our own decisions?_ Links to an external site.](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en)

    · Bakhtiari, K. (2020, May 18).
    [_How will the pandemic change consumer behavior_ Links to an external site.](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6). Forbes.
    [https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6)

    · Dawar, N. (2018, May–June).
    [Marketing in the age of Alexa](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1803E-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _96_ (3), 80–86.

    · Grogan, K. (2018, November).
    [_The dark side of our personal marketing data_ Links to an external site.](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en) [Video]. TED Conferences.
    [https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en)

    Soman, D., Kim, M., & An, J. (2018, Spring).
    [Consumer behavior online: A playbook emergesLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=129112818&site=ehost-live&scope=site&authtype=shib&custid=s6527200).
    _Rotman Management_ , 36–41.

    **Value Creation and Value Capture**

    Marketers work to create and capture the most value possible while maintaining a competitive advantage. Value capture is important to ongoing business survival because it allows for reinvestment in the business to create a stronger competitive advantage or fund research and development (R&D) for new products. A company can capture value by monetizing users and pricing appropriately, and then they can pass on that value to shareholders. Using these resources, you will examine how marketers create and capture value.

    · Wienclaw , R. A. (2021).
    [Product innovationLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=89163931&site=eds-live&scope=site&authtype=shib&custid=s6527200).
    _Salem Press Encyclopedia._

    · Bython Media. (2018, February 14).
    [_Why continuous product innovation and differentiation are keys to sustained business success_ Links to an external site.](https://www.youtube.com/watch?v=n8AQ_78Moz8) [Video]. YouTube.
    [https://www.youtube.com/watch?v=n8AQ_78Moz8](https://www.youtube.com/watch?v=n8AQ_78Moz8)

    Laja, P. (2019, May 16).
    [How to create a unique value proposition (with examples)Links to an external site.](https://cxl.com/blog/value-proposition-examples-how-to-create/).
    _CXL_ .
    [https://cxl.com/blog/value-proposition-examples-how-to-create/](https://cxl.com/blog/value-proposition-examples-how-to-create/)

    · MaRS Startup Toolkit. (2015, October 13).
    [_Creating value for the customer and developing a business model_ Links to an external site.](https://www.youtube.com/watch?v=Y3KTvAELD_w) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Y3KTvAELD_w](https://www.youtube.com/watch?v=Y3KTvAELD_w)

    **Customer Value/Business Value/Culture Value**

    Customer value is the perception of what a product or service is worth to a customer versus the alternatives. Business value is an informal term that includes all forms of value that determine the health and well-being of a company in the long run. Cultural values are the core principles and ideals upon which an entire community exists. These three principles are the core of a successful marketing strategy whereby the marketer understands an array of customer needs.

    · Carr, D. J. (2019, January 28).
    [_What value do you create? Marketing’s 3 types of value_ Links to an external site.](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756). Medium.
    [https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756)

    · Del Capo, G. (2019, October 11).
    [_The customer value journey_ Links to an external site.](https://www.youtube.com/watch?v=Nrnxb_tdnnE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=Nrnxb_tdnnE](https://www.youtube.com/watch?v=Nrnxb_tdnnE)

    · Mahajan, G. (2020).
    [What is customer value and how can you create it?Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https://journals.sagepub.com/doi/10.1177/2394964320903557) _Journal of Creating Value_ ,
    _6_ (1), 119–121.
    [https://doi.org/10.1177/2394964320903557](https://doi.org/10.1177/2394964320903557)

    **Porter’s Five Forces Analysis**

    Porter’s Five Forces is a framework for analyzing a company’s competitive environment. The number and power of a company’s competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company’s profitability. Porter’s Five Forces Framework is a method for analyzing the competitive environment of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. Five forces analysis helps organizations to understand the factors affecting profitability in a specific industry and can help to inform decisions related to whether to enter a specific industry, whether to increase capacity in a specific industry, and the development of competitive strategies.

    · Emerald Works Limited. (n.d.).
    [_Porter’s five forces: Understanding competitive forces to maximize profitability_](https://waldenu.instructure.com/courses/184266/files/15152136?wrap=1) [Download Porter’s five forces: Understanding competitive forces to maximize profitability](https://waldenu.instructure.com/courses/184266/files/15152136/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/newTMC_08.php
    MindTools.com. Porter’s Five Forces: Understanding Competitive Forces to Maximize Profitability. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newTMC_08.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

    · Harvard Business Review. (2014, June 10).
    [_The explainer: Porter's five forces_ Links to an external site.](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces) [Video].
    [https://hbr.org/video/3590615226001/the-explainer-porters-five-forces](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces)

    · Porter, M. E. (2008).
    [The five competitive forces that shape strategy](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR0801E-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _86_ (1), 78–93.

    – 1
    – 2
    – 3

  • [Solved] Business Finance – Management Assignment for Supply Chain Modeling and Analysis needs to be completed by Sunday, 21 September, at 12pm.

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    This assignment involves Demand Forecasting. The attachment includes all of the information for it including the questions that need to be answered. Please let me know if you need to use a book to better understand how to complete the questions. \ Homework1-2.docx](https://www.sweetstudy.com/files/…

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    This assignment involves Demand Forecasting. The attachment includes all of the information for it including the questions that need to be answered. Please let me know if you need to use a book to better understand how to complete the questions.
    \
    Homework1-2.docx](https://www.sweetstudy.com/files/homework1-2-docx-10404739 "Homework1-2.docx")

  • [Solved] Week Three discussion 1 replies. Please reply to the TWO students discussion post. 75 word min.

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    – ## WeekTHREEDiscussionPost1RepliesHM.docx **## WeekTHREEDiscussionPost1RepliesHM.docx** Please respond to the **two students'** discussion posts with a minimum of 75 words per post. Daniel Sprott The bullwhip effect is a phenomenon in supply chain management where small fluctuations in consumer de…

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    Assignment Prompt & Instructions

    – ## WeekTHREEDiscussionPost1RepliesHM.docx

    **## WeekTHREEDiscussionPost1RepliesHM.docx**

    Please respond to the
    **two students'** discussion posts with a minimum of 75 words per post.

    Daniel Sprott

    The bullwhip effect is a phenomenon in supply chain management where small fluctuations in consumer demand can lead to increasingly larger variations in orders placed upstream in the supply chain. This distortion then intensifies as it moves from retailers to suppliers, often resulting in excess inventory, inefficient production schedules, and elevated costs. In their study, Rahman, Rahman, and Talapatra (2020) explore this effect through the lens of PRAN Foods Ltd., a major food manufacturer in Bangladesh. They identify several key contributors to the bullwhip effect, including sales force incentives, the number of echelons in the supply chain, pricing policies, quantity discounts, and operational disruptions such as machine breakdowns. These factors, especially during high-demand periods like festivals, cause demand signals to become distorted, leading to reactive and often excessive ordering behavior.

    To mitigate the bullwhip effect, the authors propose a range of strategies grounded in both behavioral and operational adjustments. Enhancing information sharing across the supply chain is critical, as real-time data exchange can reduce uncertainty and improve demand forecasting. Aligning incentive structures with actual demand rather than sales volume helps curb artificial inflation of orders. Reducing the number of supply chain echelons minimizes opportunities for miscommunication and demand distortion. The adoption of predictive analytics tools, such as Fuzzy Inference Systems (FIS), enables companies to anticipate demand variability and make proactive decisions. Stabilizing pricing policies and avoiding aggressive promotional campaigns also play a role in maintaining consistent demand patterns. The study concludes that operational strategies tend to have a greater impact on mitigating the bullwhip effect than behavioral ones, emphasizing the importance of tactical interventions in building resilient and responsive supply chains.

    **Reference**

    Rahman, M. H., Rahman, M. A., & Talapatra, S. (2020). The bullwhip effect: Causes, intensity, and mitigation.
    _Production & Manufacturing Research_, 8(1), 406–426.
    [https://doi.org/10.1080/21693277.2020.1862722](https://doi.org/10.1080/21693277.2020.1862722)

    Chris Jimenez

    The
    **bullwhip effect** is when small changes in customer demand at the retail level turn into much larger swings in orders, production, and inventory as you move upstream to wholesalers, manufacturers, and suppliers. Think of a whip: a small flick of the wrist creates a big snap at the tip. In supply chains, this happens when information is delayed, distorted, or overreacted to. The classic result is extra inventory, rush costs, stockouts, and poor service.

    Rahman, Rahman, and Talapatra (2020) show this clearly. In their study, spikes around festivals and promotions amplified demand signals as they moved up the chain. They found several major drivers: sales-force incentives, too many echelons (layers) in the chain, price changes and quantity discounts, and machine breakdowns
    plus familiar issues like weak information sharing, forecasting errors, batching, and lead-time variability.

    **How to reduce it**

    Use a mix of information, process, and policy fixes:

    1.
    **Share real-time demand and inventory data** across partners (POS data, vendor portals, EDI/ERP dashboards). Align on a single “source of truth.”

    2.
    **Improve forecasting** with recent POS data, shorter horizons, and simple, transparent methods; update often.

    3.
    **Stabilize pricing**: avoid frequent promotions and big quantity discounts that encourage stockpiling. Use EDLP (everyday low pricing) when possible.

    4.
    **Order in smaller, more frequent batches** to avoid big swings caused by infrequent replenishment.

    5.
    **Shorten and standardize lead times** (better supplier reliability, transport planning, and buffer strategies).

    6.
    **Align incentives** to
    **sell-through** (what customers actually buy), not just shipments. Avoid end-of-period bonuses that push excess orders.

    7.
    **Reduce or integrate echelons** where feasible (direct-ship, cross-dock, or supplier-managed inventory) to cut distortion between layers.

    8.
    **Collaborative planning**: run S&OP/IBP with suppliers and key customers; use CPFR agreements to agree on a shared plan.

    9.
    **Increase equipment reliability** with preventive maintenance and capacity buffers during peak seasons to prevent breakdown-driven shortages.

    10.
    **Policy discipline**: lock base-stock rules and only change them with data-based triggers; document exceptions during festivals/peak events.

    **Bottom line:** When partners see the same demand picture, place smaller and steadier orders, keep lead times reliable, and avoid distortion from promotions and incentives, the whip quiets down—lowering total cost and improving service (Rahman et al., 2020).

    **Reference**

    Rahman, M. H., Rahman, M. A., & Talapatra, S. (2020). The bullwhip effect: Causes, intensity, and mitigation.
    _Production & Manufacturing Research, 8_(1), 406–426.
    [https://doi.org/10.1080/21693277.2020.1862722](https://doi.org/10.1080/21693277.2020.1862722)

    **## WeekTHREEDiscussionPost1RepliesHM.docx**

    Please respond to the
    **two students'** discussion posts with a minimum of 75 words per post.

    Daniel Sprott

    The bullwhip effect is a phenomenon in supply chain management where small fluctuations in consumer demand can lead to increasingly larger variations in orders placed upstream in the supply chain. This distortion then intensifies as it moves from retailers to suppliers, often resulting in excess inventory, inefficient production schedules, and elevated costs. In their study, Rahman, Rahman, and Talapatra (2020) explore this effect through the lens of PRAN Foods Ltd., a major food manufacturer in Bangladesh. They identify several key contributors to the bullwhip effect, including sales force incentives, the number of echelons in the supply chain, pricing policies, quantity discounts, and operational disruptions such as machine breakdowns. These factors, especially during high-demand periods like festivals, cause demand signals to become distorted, leading to reactive and often excessive ordering behavior.

    To mitigate the bullwhip effect, the authors propose a range of strategies grounded in both behavioral and operational adjustments. Enhancing information sharing across the supply chain is critical, as real-time data exchange can reduce uncertainty and improve demand forecasting. Aligning incentive structures with actual demand rather than sales volume helps curb artificial inflation of orders. Reducing the number of supply chain echelons minimizes opportunities for miscommunication and demand distortion. The adoption of predictive analytics tools, such as Fuzzy Inference Systems (FIS), enables companies to anticipate demand variability and make proactive decisions. Stabilizing pricing policies and avoiding aggressive promotional campaigns also play a role in maintaining consistent demand patterns. The study concludes that operational strategies tend to have a greater impact on mitigating the bullwhip effect than behavioral ones, emphasizing the importance of tactical interventions in building resilient and responsive supply chains.

    **Reference**

    Rahman, M. H., Rahman, M. A., & Talapatra, S. (2020). The bullwhip effect: Causes, intensity, and mitigation.
    _Production & Manufacturing Research_, 8(1), 406–426.
    [https://doi.org/10.1080/21693277.2020.1862722](https://doi.org/10.1080/21693277.2020.1862722)

    Chris Jimenez

    The
    **bullwhip effect** is when small changes in customer demand at the retail level turn into much larger swings in orders, production, and inventory as you move upstream to wholesalers, manufacturers, and suppliers. Think of a whip: a small flick of the wrist creates a big snap at the tip. In supply chains, this happens when information is delayed, distorted, or overreacted to. The classic result is extra inventory, rush costs, stockouts, and poor service.

    Rahman, Rahman, and Talapatra (2020) show this clearly. In their study, spikes around festivals and promotions amplified demand signals as they moved up the chain. They found several major drivers: sales-force incentives, too many echelons (layers) in the chain, price changes and quantity discounts, and machine breakdowns
    plus familiar issues like weak information sharing, forecasting errors, batching, and lead-time variability.

    **How to reduce it**

    Use a mix of information, process, and policy fixes:

    1.
    **Share real-time demand and inventory data** across partners (POS data, vendor portals, EDI/ERP dashboards). Align on a single “source of truth.”

    2.
    **Improve forecasting** with recent POS data, shorter horizons, and simple, transparent methods; update often.

    3.
    **Stabilize pricing**: avoid frequent promotions and big quantity discounts that encourage stockpiling. Use EDLP (everyday low pricing) when possible.

    4.
    **Order in smaller, more frequent batches** to avoid big swings caused by infrequent replenishment.

    5.
    **Shorten and standardize lead times** (better supplier reliability, transport planning, and buffer strategies).

    6.
    **Align incentives** to
    **sell-through** (what customers actually buy), not just shipments. Avoid end-of-period bonuses that push excess orders.

    7.
    **Reduce or integrate echelons** where feasible (direct-ship, cross-dock, or supplier-managed inventory) to cut distortion between layers.

    8.
    **Collaborative planning**: run S&OP/IBP with suppliers and key customers; use CPFR agreements to agree on a shared plan.

    9.
    **Increase equipment reliability** with preventive maintenance and capacity buffers during peak seasons to prevent breakdown-driven shortages.

    10.
    **Policy discipline**: lock base-stock rules and only change them with data-based triggers; document exceptions during festivals/peak events.

    **Bottom line:** When partners see the same demand picture, place smaller and steadier orders, keep lead times reliable, and avoid distortion from promotions and incentives, the whip quiets down—lowering total cost and improving service (Rahman et al., 2020).

    **Reference**

    Rahman, M. H., Rahman, M. A., & Talapatra, S. (2020). The bullwhip effect: Causes, intensity, and mitigation.
    _Production & Manufacturing Research, 8_(1), 406–426.
    [https://doi.org/10.1080/21693277.2020.1862722](https://doi.org/10.1080/21693277.2020.1862722)

  • [Solved] Week Three discussion 2 replies. Please reply to the TWO students discussion post. 75 word min.

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    – ## WeekTHREEDiscussionPost2RepliesHM.docx **## WeekTHREEDiscussionPost2RepliesHM.docx** Please respond to the **two students'** discussion posts with a minimum of 75 words per post. Hadayatullah Ahmad A significant supply chain opportunity for Toyota Motor Corporation lies in addressing production…

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    – ## WeekTHREEDiscussionPost2RepliesHM.docx

    **## WeekTHREEDiscussionPost2RepliesHM.docx**

    Please respond to the
    **two students'** discussion posts with a minimum of 75 words per post.

    Hadayatullah Ahmad

    A significant supply chain opportunity for Toyota Motor Corporation lies in addressing production bottlenecks in its semiconductor supply. The global chip shortage of recent years revealed a major vulnerability in Toyota’s otherwise efficient just-in-time system (Taylor & Nayak, 2012). Without semiconductors, even completed vehicles could not leave the production line, creating excess inventory and lost sales opportunities. This challenge fits well with Goldratt’s Theory of Constraints, which emphasizes identifying and addressing the most critical limiting factor in a system (Dettmer, 1997).

                    Using Goldratt’s framework, the semiconductor shortage represents the constraint limiting throughput. Rather than focusing on improving non-bottleneck areas like assembly speed or logistics, Toyota must prioritize strengthening semiconductor procurement and resilience (Taylor & Nayak, 2012). One step is developing long-term contracts with chip manufacturers to secure supply at stable prices. Another solution is dual sourcing – engaging multiple suppliers across regions to reduce reliance on a single point of failure. Toyota could also invest in closer partnerships with foundries, ensuring it has visibility into capacity planning and future technology shifts (Taylor & Nayak, 2012).

                    Additionally, Toyota can mitigate risk by strategically holding a buffer inventory of critical semiconductors while maintaining lean practices for less constrained components. This valances just-in-time efficiency with just-in-case resilience. By focusing improvement efforts on this key constraint, Toyota would not only protect production stability but also enhance customer trust and financial performance (Dettmer, 1997).

                    Ultimately, the Theory of Constraints reminds us that optimizing the whole supply chain requires identifying and strengthening the weakest link. For Toyota, addressing the semiconductor bottleneck provides the most direct path to improving throughput and sustaining competitive advantage in a rapidly evolving automotive industry (Dettmer, 1997).

    References:

    Dettmer, W. H. (1997). Goldratt's Theory of Constraints.
    _ASQ Quality Press_, 50-92.

    Taylor, L. J., & Nayak, S. (2012). Goldratt's Theory Applied to the Problems Associated with an Emergency Department at a Hospital.
    _Administrative Sciences_, 235-249.

    Ryan Owens

    In my organization, AVMAC LLC, which provides aviation maintenance and logistics support at military installations such as Marine Corps Air Station Miramar, one key supply chain opportunity lies in improving parts availability and lead time for F/A-18 aircraft maintenance. Delays often happen because critical components like ejection seat parts or oxygen system regulators are sourced from multiple vendors, creating bottlenecks in repair turnaround time. These bottlenecks not only slow operations but also increase costs related to grounded aircraft.

    **Applying Goldratt’s Theory of Constraints (TOC)**

    Goldratt’s Theory of Constraints (TOC) emphasizes that system performance is limited by its weakest link or constraint (Goldratt, 1990). In this case, the constraint is the procurement and delivery cycle of specialized aircraft parts. According to TOC, the steps to improve are:

    · Identify the Constraint – The parts supply chain is the main constraint limiting maintenance throughput.

    · Exploit the Constraint – Improve scheduling visibility, ensuring that scarce parts are prioritized for mission-critical aircraft.

    · Subordinate Other Processes – Align workflows (inspection, labor allocation) around the parts supply schedule to prevent wasted labor hours.

    · Elevate the Constraint – Partner with additional suppliers or establish vendor-managed inventory programs to guarantee a safety buffer of high-failure parts.

    · Repeat the Process – Once this constraint is addressed, focus shifts to the next bottleneck, such as labor capacity or hangar space.

    **Opportunity for Improvement**

    By applying TOC, AVMAC could transition from a reactive procurement model to a proactive supply chain strategy that balances inventory costs with readiness needs. This would decrease aircraft downtime, lower expedited shipping expenses, and ultimately increase customer satisfaction for the U.S. Navy and Marine Corps.

    **Broader Implications**

    This opportunity highlights a broader point: supply chains in maintenance and defense industries encounter special constraints where downtime has both financial and operational impacts. A TOC-guided improvement can lead to measurable gains in reliability, cost efficiency, and throughput.

    **References**

    Goldratt, E. M. (1990).
    _Theory of constraints_. Croton-on-Hudson, NY: North River Press.

    Heizer, J., Render, B., & Munson, C. (2020).
    _Operations management: Sustainability and supply chain management_ (13th ed.). Pearson.

    Rahman, S. (2002). The theory of constraints: A review of the philosophy and its applications.
    _International Journal of Operations & Production Management, 22_(4), 362–386. https://doi.org/10.1108/01443570210417697

    **## WeekTHREEDiscussionPost2RepliesHM.docx**

    Please respond to the
    **two students'** discussion posts with a minimum of 75 words per post.

    Hadayatullah Ahmad

    A significant supply chain opportunity for Toyota Motor Corporation lies in addressing production bottlenecks in its semiconductor supply. The global chip shortage of recent years revealed a major vulnerability in Toyota’s otherwise efficient just-in-time system (Taylor & Nayak, 2012). Without semiconductors, even completed vehicles could not leave the production line, creating excess inventory and lost sales opportunities. This challenge fits well with Goldratt’s Theory of Constraints, which emphasizes identifying and addressing the most critical limiting factor in a system (Dettmer, 1997).

                    Using Goldratt’s framework, the semiconductor shortage represents the constraint limiting throughput. Rather than focusing on improving non-bottleneck areas like assembly speed or logistics, Toyota must prioritize strengthening semiconductor procurement and resilience (Taylor & Nayak, 2012). One step is developing long-term contracts with chip manufacturers to secure supply at stable prices. Another solution is dual sourcing – engaging multiple suppliers across regions to reduce reliance on a single point of failure. Toyota could also invest in closer partnerships with foundries, ensuring it has visibility into capacity planning and future technology shifts (Taylor & Nayak, 2012).

                    Additionally, Toyota can mitigate risk by strategically holding a buffer inventory of critical semiconductors while maintaining lean practices for less constrained components. This valances just-in-time efficiency with just-in-case resilience. By focusing improvement efforts on this key constraint, Toyota would not only protect production stability but also enhance customer trust and financial performance (Dettmer, 1997).

                    Ultimately, the Theory of Constraints reminds us that optimizing the whole supply chain requires identifying and strengthening the weakest link. For Toyota, addressing the semiconductor bottleneck provides the most direct path to improving throughput and sustaining competitive advantage in a rapidly evolving automotive industry (Dettmer, 1997).

    References:

    Dettmer, W. H. (1997). Goldratt's Theory of Constraints.
    _ASQ Quality Press_, 50-92.

    Taylor, L. J., & Nayak, S. (2012). Goldratt's Theory Applied to the Problems Associated with an Emergency Department at a Hospital.
    _Administrative Sciences_, 235-249.

    Ryan Owens

    In my organization, AVMAC LLC, which provides aviation maintenance and logistics support at military installations such as Marine Corps Air Station Miramar, one key supply chain opportunity lies in improving parts availability and lead time for F/A-18 aircraft maintenance. Delays often happen because critical components like ejection seat parts or oxygen system regulators are sourced from multiple vendors, creating bottlenecks in repair turnaround time. These bottlenecks not only slow operations but also increase costs related to grounded aircraft.

    **Applying Goldratt’s Theory of Constraints (TOC)**

    Goldratt’s Theory of Constraints (TOC) emphasizes that system performance is limited by its weakest link or constraint (Goldratt, 1990). In this case, the constraint is the procurement and delivery cycle of specialized aircraft parts. According to TOC, the steps to improve are:

    · Identify the Constraint – The parts supply chain is the main constraint limiting maintenance throughput.

    · Exploit the Constraint – Improve scheduling visibility, ensuring that scarce parts are prioritized for mission-critical aircraft.

    · Subordinate Other Processes – Align workflows (inspection, labor allocation) around the parts supply schedule to prevent wasted labor hours.

    · Elevate the Constraint – Partner with additional suppliers or establish vendor-managed inventory programs to guarantee a safety buffer of high-failure parts.

    · Repeat the Process – Once this constraint is addressed, focus shifts to the next bottleneck, such as labor capacity or hangar space.

    **Opportunity for Improvement**

    By applying TOC, AVMAC could transition from a reactive procurement model to a proactive supply chain strategy that balances inventory costs with readiness needs. This would decrease aircraft downtime, lower expedited shipping expenses, and ultimately increase customer satisfaction for the U.S. Navy and Marine Corps.

    **Broader Implications**

    This opportunity highlights a broader point: supply chains in maintenance and defense industries encounter special constraints where downtime has both financial and operational impacts. A TOC-guided improvement can lead to measurable gains in reliability, cost efficiency, and throughput.

    **References**

    Goldratt, E. M. (1990).
    _Theory of constraints_. Croton-on-Hudson, NY: North River Press.

    Heizer, J., Render, B., & Munson, C. (2020).
    _Operations management: Sustainability and supply chain management_ (13th ed.). Pearson.

    Rahman, S. (2002). The theory of constraints: A review of the philosophy and its applications.
    _International Journal of Operations & Production Management, 22_(4), 362–386. https://doi.org/10.1108/01443570210417697

  • [Solved] W2

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    – ## Instruction.docx **## Instruction.docx** Week 2: Risk Management Plan: Project Risk Strategy and Stakeholders Assignment Instructions Create a document with the following sections and complete the requirements of each section related to project risk management for your selected project. This do…

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    **## Instruction.docx**

    Week 2: Risk Management Plan: Project Risk Strategy and Stakeholders Assignment

    Instructions

    Create a document with the following sections and complete the requirements of each section related to project risk management for your selected project. This document should be 5 pages, including the cover page and reference page.

    · Cover Page: Include your name, the project or company name, and the course name and number.

    · Risk Strategy: Describe the general approach to managing risk on your selected project.

    · Methodology: Define the specific approaches, tools, and data sources that will be used to perform risk management on the project.

    · Roles and Responsibilities: Define the risk management stakeholders, including team members and others who impact the project or may be impacted by the project. Describe each stakeholder's role and responsibilities related to the project. Include at least seven stakeholders. This section can be a table.

    · Stakeholder Risk Appetite: Describe the measurable risk thresholds that provide the level of overall acceptable project risk exposure.

    · References: Add any resources you used, such as company websites or the textbooks. Use APA formatting.

    **## Instruction.docx**

    Week 2: Risk Management Plan: Project Risk Strategy and Stakeholders Assignment

    Instructions

    Create a document with the following sections and complete the requirements of each section related to project risk management for your selected project. This document should be 5 pages, including the cover page and reference page.

    · Cover Page: Include your name, the project or company name, and the course name and number.

    · Risk Strategy: Describe the general approach to managing risk on your selected project.

    · Methodology: Define the specific approaches, tools, and data sources that will be used to perform risk management on the project.

    · Roles and Responsibilities: Define the risk management stakeholders, including team members and others who impact the project or may be impacted by the project. Describe each stakeholder's role and responsibilities related to the project. Include at least seven stakeholders. This section can be a table.

    · Stakeholder Risk Appetite: Describe the measurable risk thresholds that provide the level of overall acceptable project risk exposure.

    · References: Add any resources you used, such as company websites or the textbooks. Use APA formatting.

  • [Solved] Business Finance – Management 1st assignment

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    need done by tommorow \ IMG_7141.png](https://www.sweetstudy.com/files/img-7141-png-10393907 "IMG_7141.png") \ IMG_7144.png](https://www.sweetstudy.com/files/img-7144-png "IMG_7144.png") \ IMG_7142.png](https://www.sweetstudy.com/files/img-7142-png "IMG_7142.png") \ IMG_7143.png](https://www…

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    need done by tommorow
    \
    IMG_7141.png](https://www.sweetstudy.com/files/img-7141-png-10393907 "IMG_7141.png")
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    IMG_7144.png](https://www.sweetstudy.com/files/img-7144-png "IMG_7144.png")
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    Discussions and Research Proposal – ## Sweatshop_labour_practices_Th.pdf – ## CAREERBUILDER.docx – snyder-et-al-2024-decreasing-incidence-of-youth-wrestling-injuries-a-10-year-analysis-of-national-injury-data.pdf – Cross-Cultural_Investigation_o.pdf – Examining_the_role_of_various_.pdf – W…

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    – ## CAREERBUILDER.docx

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    Week 1 Assignment -Research Proposal

    **Instructions**

    For your Marketing Plan assignment due in Week 7, you will submit a two-page proposal outlining the topic you selected. This proposal will be the foundation for your comprehensive 10 page marketing plan, focusing on a brand of choice. The proposal will help you clarify and refine your approach before you begin the final paper.

    **Your proposal should include the following three sections, each with a bold heading:**

    1.
    **Topic:**

    · Identify the
    **brand or company** you have selected for your marketing plan.

    · Provide a brief
    **background** on the brand or company, including relevant details such as its industry, size, market position, and any pertinent history.

    2.
    **Rationale:**

    · Explain
    **why this company requires a new marketing plan**. Consider whether the company is expanding into a new market, launching a new product or service, or revising its existing marketing strategy.

    · Include a clear
    **justification** for why a new marketing plan is necessary. For example, discuss the company's current challenges or opportunities, such as declining sales, increased competition, or shifting consumer preferences.

    3.
    **Strategy:**

    · Define the
    **target market** for your marketing plan. Specifically, describe the demographic (e.g., age, gender, income level, education, occupation) and psychographic (e.g., lifestyle, values, interests, purchasing behavior) characteristics of the audience you aim to reach. Consider factors such as geographic location (urban vs. rural, specific regions or countries) and any specific cultural or behavioral trends that may influence the market.

    · Indicate where you will source the
    **informatio** n needed for your final paper. List at least four specific references that will provide the research and data necessary for developing your marketing plan. Include the specific reference not just the name.

    · Reminder: The four references you list here are intended to guide the development of your final paper and are not part of the reference page for this assignment. The reference page for this proposal should include all the sources used in writing the proposal itself. Be sure to format all references according to the required citation style.

    **Formatting and Submission:**

    · Ensure your proposal is formatted in
    **APA style**, with appropriate citations and references to scholarly sources.

    · Write in Essay format not as an outline or bullets

    · Submit as a Word document

    **Course Objectives:**

    · Develop a comprehensive marketing plan for a brand.

    · Define the process for successfully introducing a new product or service to market.

    This proposal is crucial to laying the groundwork for your detailed marketing plan, so carefully consider your choices and approach as you prepare it.

    **Additional Information: Advice on Choosing a Brand**

    When selecting a brand for your marketing plan, it's important to choose one that would benefit from a fresh or revised marketing strategy. Below are some factors to consider to ensure your selected brand is a good fit for this assignment:

    **1. Brand in Need of a Marketing Overhaul**

    Look for brands that are facing challenges such as:

    ·
    **Declining Sales or Market Share**: A brand that has experienced stagnation or decreased consumer demand over time could benefit from a revitalized marketing approach.

    ·
    **Brand Image Issues**: Brands damaged by negative publicity, poor customer perceptions, or outdated branding may need a strategic refresh.

    ·
    **Competitive Pressure**: A brand in a highly competitive market or an industry experiencing new entrants or disruptive technologies may require a new strategy to maintain or grow market share.

    ·
    **Changing Consumer Preferences**: Brands that haven't adapted to shifting consumer expectations, technological advances, or new social trends might benefit from a targeted rebranding or marketing strategy.

    **2. Opportunities for Market Expansion or Innovation**

    Consider brands that are:

    ·
    **Entering a New Market**: A company expanding into a new geographic region, demographic segment, or industry may need a comprehensive marketing plan to penetrate this new market effectively.

    ·
    **Launching a New Product or Service**: If a company introduces a new product or service that hasn't yet been marketed or is poorly received, this could be an excellent opportunity to develop a fresh plan targeting the right audience.

    ·
    **Diversifying its Offerings**: A brand diversifying its product line or broadening its target demographic can benefit from a well-thought-out marketing strategy to ensure the new offering resonates with the target audience.

    **4. Data Availability and Research Feasibility**

    Finally, ensure that sufficient data and research are available for your chosen brand. This could be through:

    · Publicly available reports, such as annual reports or industry analyses.

    · Access to reputable sources of consumer behavior data, trends, and competitive analysis.

    · Case studies or examples from similar brands or companies that have faced comparable challenges.

    Choosing a brand that clearly needs a new or revised marketing strategy will allow you to develop a relevant and actionable plan. Ensure the brand has a clearly defined issue, opportunity, or objective that can be addressed through a comprehensive marketing approach.

    [**W2: Discussion**](https://myclassroom.apus.edu/d2l/le/727507/discussions/topics/1342480/View) **(No more than 250 words)**

    Contains unread posts

    There are many types of research methods depending on your industry, position, and research goals. One area of focus is loyalty and collecting research to understand loyalty best and increase it.

    In a competitive industry, it is essential to understand who you are marketing to, and then you can best create a loyalty program that speaks to this market.

    **Research**

    Research loyalty as it applies to your final paper topic in this course. Brainstorm how you will create loyalty for this new offering.

    **Discuss**

    · Who is in the target market for your final marketing plan? Make sure to provide the rationale.

    · What type of research methods will help you to understand this market best?

    · How will you obtain loyalty from this market?

    · Briefly describe the competition in this industry and any loyalty efforts that the major competitors are using.

    In your peer responses, address whether you agree or disagree with their target market focus.

    DB(Respond to peer no more than 150 words)

    Hello Class!

    For my proposal I chose Peloton and when it comes to Peloton, loyalty isn’t just about repeat purchases, it’s about building a lifestyle people genuinely want to be part of. For my final marketing plan, I’m zeroing in on health-conscious professionals between 25 and 45 who live busy lives but still prioritize fitness. These folks are tech-savvy, love convenience, and crave community. They’re not just buying a bike or treadmill, they’re buying into a brand that motivates them, connects them, and fits into their daily routine.

    To really understand this market, I’d use a mix of research methods. Surveys and app analytics can show us what workouts people love, how often they ride, and what keeps them coming back. But numbers only tell part of the story. Focus groups and social media listening can help us tap into the emotional side; why people feel connected to certain instructors, what motivates them to show up, and how Peloton fits into their identity.

    So how do we build loyalty? First, we lean into personalization. If someone loves strength training and EDM playlists, let’s make sure their app experience reflects that. Second, we double down on community. Leaderboards, shout-outs, and challenges make people feel seen and part of something bigger. And third, we reward engagement. Milestone badges, exclusive merch drops, and early access to new classes can go a long way.

    Peloton’s biggest competitors, like NordicTrack, Mirror, and Apple Fitness+, are catching on. Apple’s fitness rings and Mirror’s celeb trainers are solid plays, but Peloton still leads with its unique blend of hardware, content, and community. That’s the magic we need to protect and grow.

    Tk(Respond to peer no more than 150 words)

    My marketing plan is designed to address the significant loss in market share, brand appeal, and stock price experienced by Tesla Motors in the wake of the often-considered controversial public statements and behaviors associated with its highly visible and public CEO. “This marketing plan will attempt to primarily engage younger, first-time car owners, who may not have nearly so solidified an impression of the company’s brand thus far and who are more likely to be brand loyal in the future as a result. It will target males predominantly, because males possess a stronger political alignment with the major party now closely associated with the brand. Because of the price points, they will have to be upper income earners but with lower levels of accredited education, and whose occupations tend to be more blue color than white, because, again, the CEO’s personal decisions and public statements have previously alienated the more white-collar, well-educated, demographic, previously associated with the company. Psychographic considerations suggest that this plan aggressively target politically conservative customers in more rural and semi-urban geographic locations” (Kazmarek, 2025).

    This is from my week one assignment; essentially, I think the marketing plan should basically move from targeting white-collared men and women who tend to be suburban geographically and politically progressive, and shift to a more rural and politically conservative demographic. However, because of the price points associated with these products, the targeted customers will still have to exist above a certain annual salary bracket. This is problematic because the average white-collar customer who can afford the product also tends to skew more politically progressive and culturally liberal. To find the right target and split the middle, will mean focusing on individuals who are experienced professionals in the trades. These individuals tend to be predominantly male, politically conservative, and still possess the income level required to qualify for purchase or financing. This will be shift in advertising that is cultural (a more conservative population), geographical (a more rural population), degree-oriented (a less academically accredited population), and gender-based (a significantly greater proportionality of men than women). All of these are departures from the previously established marketing strategies of the company, however, given the extreme nature of Tesla’s situation and the even sometimes violent reaction of their previous customer base to their brand, the only option, which could also be a tremendous opportunity, is to shift towards an entirely new customer base to sustain and then rebound failing sales across the globe.

    The type of research that I would apply to help me understand this market best would be, without question, a mixed methodological approach: the application of a combination of both quantitative and qualitative data collection tools and techniques. Having conducted and published research previously, I do believe that when feasible (allowable resources and funds), having both always provides the most robust final evaluation of the topic, with only a few exceptions. Qualitative data methods would include focus groups and customer interviews conducted in a semi-structured format utilizing a strict script which also allows for prompts and follow up question to be asked, which are then coded for categories and themes. In addition, one could utilize a myriad of online forums and social media platforms for analysis: blogs and social media platforms may help to identify emerging themes, customer pain points, and perceptions of both Tesla and its competitors. The wealth of user-generated content offers authentic, unsolicited, and, most importantly, essentially free customer feedback with complete accessibility.

    Quantitative methods would include surveys targeting both existing and potentially new customers to capture market data at scale, and large market analytics to leverage advanced data from sales, website traffic, and vehicle usage, to provide real-time insights into consumer behavior.

    The type of research that will help me understand this market best between the two is, I believe, the qualitative data collection tools. It will be, I believe, more robust in providing a picture of customer beliefs, trends, and attitudes towards the company currently and how to leverage the opportunities the previous shift in its customer base might still provide.

    I hope to obtain loyalty from the market by elevating the ownership experience, enhance services and technical support of the product, expand the loyalty program and tailor it more towards the new target demographic, and built a new sense of community amongst the new target group. I would also like to leverage the current political climate to my advantage by associating the product with famous figures in government who are associated with the CEO’s popularity, to varying degrees, to create a sense of cultural and community alignment with the current culture which seems to approve of the CEOs behavior rather than those who are experiencing a sudden and abrupt distain for the brand. I do not personally align with these elements, but, if I were going to put together a strategy for a company currently experiencing a significant shift in its sense of culture and brand base, I believe this would be the most effective way to curb the financial losses recently experienced globally.

    The competition in this industry, which is an oligopoly market structure, comes almost exclusively from the other major ‘legacy automakers’ such as GM, Toyota, and Chevrolets. In addition, competition comes from newer Chinese auto manufacturers, as they have placed a significant investment in the further development of EVs specifically, the corner of the market Tesla is most specifically associated with, and new market entries like Rivian and Lucid, also EV manufacturers. Loyalty efforts that the major competitors are using currently include their traditional programs, like points and tiered rewards, dealership-based rewards, which can be established through service visits, and specialized benefits, which reward consumers with escalating discounts for being long-term owners.

    Whatever Tesla does, it has to be done as fast and as extreme as the challenges they have suddenly found themselves facing. It is rare that a brand, once possessing a customer base so very, very loyal, has, within such a short period of time, so viscerally excommunicated themselves with a product, to the point of even violence in some extreme circumstances. Tesla has the opportunity to take advantage of the growing culture rift within our country and avail itself of our extreme partisanship to maximize profit. I am also currently in BUSN623 Ethics; I will process the adverse considerations of employing such a strategy there…

    References

    Kotler, P., & Keller, K. (2014).
    _Marketing management_ (14th ed.). Upper Saddle River, New

    Jersey: Pearson Prentice Hall

    Dan-Cristian Dabija, Chebeň, J., & Lančarič, D. (2017). Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail.
    _Studies in Business and Economics, 12_(3), 27-42. https://doi.org/10.1515/sbe-2017-0034

    Craig, L. K., & Gray, P. B. (2020). Women's use of intimate apparel as subtle sexual signals in committed, heterosexual relationships.
    _PLoS One, 15_(3)
    [https://doi.org/10.1371/journal.pone.0230112](https://doi.org/10.1371/journal.pone.0230112)

    Firoz, N. M., & Ammaturo, C. R. (2002). Sweatshop labour practices: The bottom line to bring change to the new millennium case of the apparel industry.
    _Humanomics, 18_(1), 29-45.
    [https://doi.org/10.1108/eb018870](https://doi.org/10.1108/eb018870)

    Nyamwala, E. O. (2017).
    _Brand Loyalty and Celebrity Endorsements in the Sports Apparel Industry Among American and Kenyan Youth: A Qualitative Comparative Case Study_(Order No. 10258892). Available from ProQuest Central; ProQuest Dissertations & Theses Global. (1882289333).
    [http://ezproxy.apus.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fdissertations-theses%2Fbrand-loyalty-celebrity-endorsements-sports%2Fdocview%2F1882289333%2Fse-2%3Faccountid%3D8289](http://ezproxy.apus.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fdissertations-theses%2Fbrand-loyalty-celebrity-endorsements-sports%2Fdocview%2F1882289333%2Fse-2%3Faccountid%3D8289)

    Narang, R. (2011). Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth.
    _Young Consumers, 12_(2), 133-144. https://doi.org/10.1108/17473611111141597

    **snyder-et-al-2024-decreasing-incidence-of-youth-wrestling-injuries-a-10-year-analysis-of-national-injury-data.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/snyder-et-al-2024-decreasing-incidence-of-youth-wrestling-injuries-a-10-year-analysis-of-national-injury-data-pdf)

    **Cross-Cultural_Investigation_o.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/cross-cultural-investigation-o-pdf)

    **Examining_the_role_of_various_.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/examining-the-role-of-various-pdf)

    **Womens_use_of_intimate_appare.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/womens-use-of-intimate-appare-pdf)

    **Brand_Loyalty_and_Celebrity_En.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/brand-loyalty-and-celebrity-en-pdf)

    **Brand_Loyalty_and_Celebrity_En.pdf**

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    **## Sweatshop_labour_practices_Th.pdf**

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    **## CAREERBUILDER.docx**

    Week 1 Assignment -Research Proposal

    **Instructions**

    For your Marketing Plan assignment due in Week 7, you will submit a two-page proposal outlining the topic you selected. This proposal will be the foundation for your comprehensive 10 page marketing plan, focusing on a brand of choice. The proposal will help you clarify and refine your approach before you begin the final paper.

    **Your proposal should include the following three sections, each with a bold heading:**

    1.
    **Topic:**

    · Identify the
    **brand or company** you have selected for your marketing plan.

    · Provide a brief
    **background** on the brand or company, including relevant details such as its industry, size, market position, and any pertinent history.

    2.
    **Rationale:**

    · Explain
    **why this company requires a new marketing plan**. Consider whether the company is expanding into a new market, launching a new product or service, or revising its existing marketing strategy.

    · Include a clear
    **justification** for why a new marketing plan is necessary. For example, discuss the company's current challenges or opportunities, such as declining sales, increased competition, or shifting consumer preferences.

    3.
    **Strategy:**

    · Define the
    **target market** for your marketing plan. Specifically, describe the demographic (e.g., age, gender, income level, education, occupation) and psychographic (e.g., lifestyle, values, interests, purchasing behavior) characteristics of the audience you aim to reach. Consider factors such as geographic location (urban vs. rural, specific regions or countries) and any specific cultural or behavioral trends that may influence the market.

    · Indicate where you will source the
    **informatio** n needed for your final paper. List at least four specific references that will provide the research and data necessary for developing your marketing plan. Include the specific reference not just the name.

    · Reminder: The four references you list here are intended to guide the development of your final paper and are not part of the reference page for this assignment. The reference page for this proposal should include all the sources used in writing the proposal itself. Be sure to format all references according to the required citation style.

    **Formatting and Submission:**

    · Ensure your proposal is formatted in
    **APA style**, with appropriate citations and references to scholarly sources.

    · Write in Essay format not as an outline or bullets

    · Submit as a Word document

    **Course Objectives:**

    · Develop a comprehensive marketing plan for a brand.

    · Define the process for successfully introducing a new product or service to market.

    This proposal is crucial to laying the groundwork for your detailed marketing plan, so carefully consider your choices and approach as you prepare it.

    **Additional Information: Advice on Choosing a Brand**

    When selecting a brand for your marketing plan, it's important to choose one that would benefit from a fresh or revised marketing strategy. Below are some factors to consider to ensure your selected brand is a good fit for this assignment:

    **1. Brand in Need of a Marketing Overhaul**

    Look for brands that are facing challenges such as:

    ·
    **Declining Sales or Market Share**: A brand that has experienced stagnation or decreased consumer demand over time could benefit from a revitalized marketing approach.

    ·
    **Brand Image Issues**: Brands damaged by negative publicity, poor customer perceptions, or outdated branding may need a strategic refresh.

    ·
    **Competitive Pressure**: A brand in a highly competitive market or an industry experiencing new entrants or disruptive technologies may require a new strategy to maintain or grow market share.

    ·
    **Changing Consumer Preferences**: Brands that haven't adapted to shifting consumer expectations, technological advances, or new social trends might benefit from a targeted rebranding or marketing strategy.

    **2. Opportunities for Market Expansion or Innovation**

    Consider brands that are:

    ·
    **Entering a New Market**: A company expanding into a new geographic region, demographic segment, or industry may need a comprehensive marketing plan to penetrate this new market effectively.

    ·
    **Launching a New Product or Service**: If a company introduces a new product or service that hasn't yet been marketed or is poorly received, this could be an excellent opportunity to develop a fresh plan targeting the right audience.

    ·
    **Diversifying its Offerings**: A brand diversifying its product line or broadening its target demographic can benefit from a well-thought-out marketing strategy to ensure the new offering resonates with the target audience.

    **4. Data Availability and Research Feasibility**

    Finally, ensure that sufficient data and research are available for your chosen brand. This could be through:

    · Publicly available reports, such as annual reports or industry analyses.

    · Access to reputable sources of consumer behavior data, trends, and competitive analysis.

    · Case studies or examples from similar brands or companies that have faced comparable challenges.

    Choosing a brand that clearly needs a new or revised marketing strategy will allow you to develop a relevant and actionable plan. Ensure the brand has a clearly defined issue, opportunity, or objective that can be addressed through a comprehensive marketing approach.

    [**W2: Discussion**](https://myclassroom.apus.edu/d2l/le/727507/discussions/topics/1342480/View) **(No more than 250 words)**

    Contains unread posts

    There are many types of research methods depending on your industry, position, and research goals. One area of focus is loyalty and collecting research to understand loyalty best and increase it.

    In a competitive industry, it is essential to understand who you are marketing to, and then you can best create a loyalty program that speaks to this market.

    **Research**

    Research loyalty as it applies to your final paper topic in this course. Brainstorm how you will create loyalty for this new offering.

    **Discuss**

    · Who is in the target market for your final marketing plan? Make sure to provide the rationale.

    · What type of research methods will help you to understand this market best?

    · How will you obtain loyalty from this market?

    · Briefly describe the competition in this industry and any loyalty efforts that the major competitors are using.

    In your peer responses, address whether you agree or disagree with their target market focus.

    DB(Respond to peer no more than 150 words)

    Hello Class!

    For my proposal I chose Peloton and when it comes to Peloton, loyalty isn’t just about repeat purchases, it’s about building a lifestyle people genuinely want to be part of. For my final marketing plan, I’m zeroing in on health-conscious professionals between 25 and 45 who live busy lives but still prioritize fitness. These folks are tech-savvy, love convenience, and crave community. They’re not just buying a bike or treadmill, they’re buying into a brand that motivates them, connects them, and fits into their daily routine.

    To really understand this market, I’d use a mix of research methods. Surveys and app analytics can show us what workouts people love, how often they ride, and what keeps them coming back. But numbers only tell part of the story. Focus groups and social media listening can help us tap into the emotional side; why people feel connected to certain instructors, what motivates them to show up, and how Peloton fits into their identity.

    So how do we build loyalty? First, we lean into personalization. If someone loves strength training and EDM playlists, let’s make sure their app experience reflects that. Second, we double down on community. Leaderboards, shout-outs, and challenges make people feel seen and part of something bigger. And third, we reward engagement. Milestone badges, exclusive merch drops, and early access to new classes can go a long way.

    Peloton’s biggest competitors, like NordicTrack, Mirror, and Apple Fitness+, are catching on. Apple’s fitness rings and Mirror’s celeb trainers are solid plays, but Peloton still leads with its unique blend of hardware, content, and community. That’s the magic we need to protect and grow.

    Tk(Respond to peer no more than 150 words)

    My marketing plan is designed to address the significant loss in market share, brand appeal, and stock price experienced by Tesla Motors in the wake of the often-considered controversial public statements and behaviors associated with its highly visible and public CEO. “This marketing plan will attempt to primarily engage younger, first-time car owners, who may not have nearly so solidified an impression of the company’s brand thus far and who are more likely to be brand loyal in the future as a result. It will target males predominantly, because males possess a stronger political alignment with the major party now closely associated with the brand. Because of the price points, they will have to be upper income earners but with lower levels of accredited education, and whose occupations tend to be more blue color than white, because, again, the CEO’s personal decisions and public statements have previously alienated the more white-collar, well-educated, demographic, previously associated with the company. Psychographic considerations suggest that this plan aggressively target politically conservative customers in more rural and semi-urban geographic locations” (Kazmarek, 2025).

    This is from my week one assignment; essentially, I think the marketing plan should basically move from targeting white-collared men and women who tend to be suburban geographically and politically progressive, and shift to a more rural and politically conservative demographic. However, because of the price points associated with these products, the targeted customers will still have to exist above a certain annual salary bracket. This is problematic because the average white-collar customer who can afford the product also tends to skew more politically progressive and culturally liberal. To find the right target and split the middle, will mean focusing on individuals who are experienced professionals in the trades. These individuals tend to be predominantly male, politically conservative, and still possess the income level required to qualify for purchase or financing. This will be shift in advertising that is cultural (a more conservative population), geographical (a more rural population), degree-oriented (a less academically accredited population), and gender-based (a significantly greater proportionality of men than women). All of these are departures from the previously established marketing strategies of the company, however, given the extreme nature of Tesla’s situation and the even sometimes violent reaction of their previous customer base to their brand, the only option, which could also be a tremendous opportunity, is to shift towards an entirely new customer base to sustain and then rebound failing sales across the globe.

    The type of research that I would apply to help me understand this market best would be, without question, a mixed methodological approach: the application of a combination of both quantitative and qualitative data collection tools and techniques. Having conducted and published research previously, I do believe that when feasible (allowable resources and funds), having both always provides the most robust final evaluation of the topic, with only a few exceptions. Qualitative data methods would include focus groups and customer interviews conducted in a semi-structured format utilizing a strict script which also allows for prompts and follow up question to be asked, which are then coded for categories and themes. In addition, one could utilize a myriad of online forums and social media platforms for analysis: blogs and social media platforms may help to identify emerging themes, customer pain points, and perceptions of both Tesla and its competitors. The wealth of user-generated content offers authentic, unsolicited, and, most importantly, essentially free customer feedback with complete accessibility.

    Quantitative methods would include surveys targeting both existing and potentially new customers to capture market data at scale, and large market analytics to leverage advanced data from sales, website traffic, and vehicle usage, to provide real-time insights into consumer behavior.

    The type of research that will help me understand this market best between the two is, I believe, the qualitative data collection tools. It will be, I believe, more robust in providing a picture of customer beliefs, trends, and attitudes towards the company currently and how to leverage the opportunities the previous shift in its customer base might still provide.

    I hope to obtain loyalty from the market by elevating the ownership experience, enhance services and technical support of the product, expand the loyalty program and tailor it more towards the new target demographic, and built a new sense of community amongst the new target group. I would also like to leverage the current political climate to my advantage by associating the product with famous figures in government who are associated with the CEO’s popularity, to varying degrees, to create a sense of cultural and community alignment with the current culture which seems to approve of the CEOs behavior rather than those who are experiencing a sudden and abrupt distain for the brand. I do not personally align with these elements, but, if I were going to put together a strategy for a company currently experiencing a significant shift in its sense of culture and brand base, I believe this would be the most effective way to curb the financial losses recently experienced globally.

    The competition in this industry, which is an oligopoly market structure, comes almost exclusively from the other major ‘legacy automakers’ such as GM, Toyota, and Chevrolets. In addition, competition comes from newer Chinese auto manufacturers, as they have placed a significant investment in the further development of EVs specifically, the corner of the market Tesla is most specifically associated with, and new market entries like Rivian and Lucid, also EV manufacturers. Loyalty efforts that the major competitors are using currently include their traditional programs, like points and tiered rewards, dealership-based rewards, which can be established through service visits, and specialized benefits, which reward consumers with escalating discounts for being long-term owners.

    Whatever Tesla does, it has to be done as fast and as extreme as the challenges they have suddenly found themselves facing. It is rare that a brand, once possessing a customer base so very, very loyal, has, within such a short period of time, so viscerally excommunicated themselves with a product, to the point of even violence in some extreme circumstances. Tesla has the opportunity to take advantage of the growing culture rift within our country and avail itself of our extreme partisanship to maximize profit. I am also currently in BUSN623 Ethics; I will process the adverse considerations of employing such a strategy there…

    References

    Kotler, P., & Keller, K. (2014).
    _Marketing management_ (14th ed.). Upper Saddle River, New

    Jersey: Pearson Prentice Hall

    Dan-Cristian Dabija, Chebeň, J., & Lančarič, D. (2017). Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail.
    _Studies in Business and Economics, 12_(3), 27-42. https://doi.org/10.1515/sbe-2017-0034

    Craig, L. K., & Gray, P. B. (2020). Women's use of intimate apparel as subtle sexual signals in committed, heterosexual relationships.
    _PLoS One, 15_(3)
    [https://doi.org/10.1371/journal.pone.0230112](https://doi.org/10.1371/journal.pone.0230112)

    Firoz, N. M., & Ammaturo, C. R. (2002). Sweatshop labour practices: The bottom line to bring change to the new millennium case of the apparel industry.
    _Humanomics, 18_(1), 29-45.
    [https://doi.org/10.1108/eb018870](https://doi.org/10.1108/eb018870)

    Nyamwala, E. O. (2017).
    _Brand Loyalty and Celebrity Endorsements in the Sports Apparel Industry Among American and Kenyan Youth: A Qualitative Comparative Case Study_(Order No. 10258892). Available from ProQuest Central; ProQuest Dissertations & Theses Global. (1882289333).
    [http://ezproxy.apus.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fdissertations-theses%2Fbrand-loyalty-celebrity-endorsements-sports%2Fdocview%2F1882289333%2Fse-2%3Faccountid%3D8289](http://ezproxy.apus.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fdissertations-theses%2Fbrand-loyalty-celebrity-endorsements-sports%2Fdocview%2F1882289333%2Fse-2%3Faccountid%3D8289)

    Narang, R. (2011). Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth.
    _Young Consumers, 12_(2), 133-144. https://doi.org/10.1108/17473611111141597

    **snyder-et-al-2024-decreasing-incidence-of-youth-wrestling-injuries-a-10-year-analysis-of-national-injury-data.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/snyder-et-al-2024-decreasing-incidence-of-youth-wrestling-injuries-a-10-year-analysis-of-national-injury-data-pdf)

    **Cross-Cultural_Investigation_o.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/cross-cultural-investigation-o-pdf)

    **Examining_the_role_of_various_.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/examining-the-role-of-various-pdf)

    **Womens_use_of_intimate_appare.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/womens-use-of-intimate-appare-pdf)

    **Brand_Loyalty_and_Celebrity_En.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/brand-loyalty-and-celebrity-en-pdf)

    **## Sweatshop_labour_practices_Th.pdf**

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    **## CAREERBUILDER.docx**

    Week 1 Assignment -Research Proposal

    **Instructions**

    For your Marketing Plan assignment due in Week 7, you will submit a two-page proposal outlining the topic you selected. This proposal will be the foundation for your comprehensive 10 page marketing plan, focusing on a brand of choice. The proposal will help you clarify and refine your approach before you begin the final paper.

    **Your proposal should include the following three sections, each with a bold heading:**

    1.
    **Topic:**

    · Identify the
    **brand or company** you have selected for your marketing plan.

    · Provide a brief
    **background** on the brand or company, including relevant details such as its industry, size, market position, and any pertinent history.

    2.
    **Rationale:**

    · Explain
    **why this company requires a new marketing plan**. Consider whether the company is expanding into a new market, launching a new product or service, or revising its existing marketing strategy.

    · Include a clear
    **justification** for why a new marketing plan is necessary. For example, discuss the company's current challenges or opportunities, such as declining sales, increased competition, or shifting consumer preferences.

    3.
    **Strategy:**

    · Define the
    **target market** for your marketing plan. Specifically, describe the demographic (e.g., age, gender, income level, education, occupation) and psychographic (e.g., lifestyle, values, interests, purchasing behavior) characteristics of the audience you aim to reach. Consider factors such as geographic location (urban vs. rural, specific regions or countries) and any specific cultural or behavioral trends that may influence the market.

    · Indicate where you will source the
    **informatio** n needed for your final paper. List at least four specific references that will provide the research and data necessary for developing your marketing plan. Include the specific reference not just the name.

    · Reminder: The four references you list here are intended to guide the development of your final paper and are not part of the reference page for this assignment. The reference page for this proposal should include all the sources used in writing the proposal itself. Be sure to format all references according to the required citation style.

    **Formatting and Submission:**

    · Ensure your proposal is formatted in
    **APA style**, with appropriate citations and references to scholarly sources.

    · Write in Essay format not as an outline or bullets

    · Submit as a Word document

    **Course Objectives:**

    · Develop a comprehensive marketing plan for a brand.

    · Define the process for successfully introducing a new product or service to market.

    This proposal is crucial to laying the groundwork for your detailed marketing plan, so carefully consider your choices and approach as you prepare it.

    **Additional Information: Advice on Choosing a Brand**

    When selecting a brand for your marketing plan, it's important to choose one that would benefit from a fresh or revised marketing strategy. Below are some factors to consider to ensure your selected brand is a good fit for this assignment:

    **1. Brand in Need of a Marketing Overhaul**

    Look for brands that are facing challenges such as:

    ·
    **Declining Sales or Market Share**: A brand that has experienced stagnation or decreased consumer demand over time could benefit from a revitalized marketing approach.

    ·
    **Brand Image Issues**: Brands damaged by negative publicity, poor customer perceptions, or outdated branding may need a strategic refresh.

    ·
    **Competitive Pressure**: A brand in a highly competitive market or an industry experiencing new entrants or disruptive technologies may require a new strategy to maintain or grow market share.

    ·
    **Changing Consumer Preferences**: Brands that haven't adapted to shifting consumer expectations, technological advances, or new social trends might benefit from a targeted rebranding or marketing strategy.

    **2. Opportunities for Market Expansion or Innovation**

    Consider brands that are:

    ·
    **Entering a New Market**: A company expanding into a new geographic region, demographic segment, or industry may need a comprehensive marketing plan to penetrate this new market effectively.

    ·
    **Launching a New Product or Service**: If a company introduces a new product or service that hasn't yet been marketed or is poorly received, this could be an excellent opportunity to develop a fresh plan targeting the right audience.

    ·
    **Diversifying its Offerings**: A brand diversifying its product line or broadening its target demographic can benefit from a well-thought-out marketing strategy to ensure the new offering resonates with the target audience.

    **4. Data Availability and Research Feasibility**

    Finally, ensure that sufficient data and research are available for your chosen brand. This could be through:

    · Publicly available reports, such as annual reports or industry analyses.

    · Access to reputable sources of consumer behavior data, trends, and competitive analysis.

    · Case studies or examples from similar brands or companies that have faced comparable challenges.

    Choosing a brand that clearly needs a new or revised marketing strategy will allow you to develop a relevant and actionable plan. Ensure the brand has a clearly defined issue, opportunity, or objective that can be addressed through a comprehensive marketing approach.

    [**W2: Discussion**](https://myclassroom.apus.edu/d2l/le/727507/discussions/topics/1342480/View) **(No more than 250 words)**

    Contains unread posts

    There are many types of research methods depending on your industry, position, and research goals. One area of focus is loyalty and collecting research to understand loyalty best and increase it.

    In a competitive industry, it is essential to understand who you are marketing to, and then you can best create a loyalty program that speaks to this market.

    **Research**

    Research loyalty as it applies to your final paper topic in this course. Brainstorm how you will create loyalty for this new offering.

    **Discuss**

    · Who is in the target market for your final marketing plan? Make sure to provide the rationale.

    · What type of research methods will help you to understand this market best?

    · How will you obtain loyalty from this market?

    · Briefly describe the competition in this industry and any loyalty efforts that the major competitors are using.

    In your peer responses, address whether you agree or disagree with their target market focus.

    DB(Respond to peer no more than 150 words)

    Hello Class!

    For my proposal I chose Peloton and when it comes to Peloton, loyalty isn’t just about repeat purchases, it’s about building a lifestyle people genuinely want to be part of. For my final marketing plan, I’m zeroing in on health-conscious professionals between 25 and 45 who live busy lives but still prioritize fitness. These folks are tech-savvy, love convenience, and crave community. They’re not just buying a bike or treadmill, they’re buying into a brand that motivates them, connects them, and fits into their daily routine.

    To really understand this market, I’d use a mix of research methods. Surveys and app analytics can show us what workouts people love, how often they ride, and what keeps them coming back. But numbers only tell part of the story. Focus groups and social media listening can help us tap into the emotional side; why people feel connected to certain instructors, what motivates them to show up, and how Peloton fits into their identity.

    So how do we build loyalty? First, we lean into personalization. If someone loves strength training and EDM playlists, let’s make sure their app experience reflects that. Second, we double down on community. Leaderboards, shout-outs, and challenges make people feel seen and part of something bigger. And third, we reward engagement. Milestone badges, exclusive merch drops, and early access to new classes can go a long way.

    Peloton’s biggest competitors, like NordicTrack, Mirror, and Apple Fitness+, are catching on. Apple’s fitness rings and Mirror’s celeb trainers are solid plays, but Peloton still leads with its unique blend of hardware, content, and community. That’s the magic we need to protect and grow.

    Tk(Respond to peer no more than 150 words)

    My marketing plan is designed to address the significant loss in market share, brand appeal, and stock price experienced by Tesla Motors in the wake of the often-considered controversial public statements and behaviors associated with its highly visible and public CEO. “This marketing plan will attempt to primarily engage younger, first-time car owners, who may not have nearly so solidified an impression of the company’s brand thus far and who are more likely to be brand loyal in the future as a result. It will target males predominantly, because males possess a stronger political alignment with the major party now closely associated with the brand. Because of the price points, they will have to be upper income earners but with lower levels of accredited education, and whose occupations tend to be more blue color than white, because, again, the CEO’s personal decisions and public statements have previously alienated the more white-collar, well-educated, demographic, previously associated with the company. Psychographic considerations suggest that this plan aggressively target politically conservative customers in more rural and semi-urban geographic locations” (Kazmarek, 2025).

    This is from my week one assignment; essentially, I think the marketing plan should basically move from targeting white-collared men and women who tend to be suburban geographically and politically progressive, and shift to a more rural and politically conservative demographic. However, because of the price points associated with these products, the targeted customers will still have to exist above a certain annual salary bracket. This is problematic because the average white-collar customer who can afford the product also tends to skew more politically progressive and culturally liberal. To find the right target and split the middle, will mean focusing on individuals who are experienced professionals in the trades. These individuals tend to be predominantly male, politically conservative, and still possess the income level required to qualify for purchase or financing. This will be shift in advertising that is cultural (a more conservative population), geographical (a more rural population), degree-oriented (a less academically accredited population), and gender-based (a significantly greater proportionality of men than women). All of these are departures from the previously established marketing strategies of the company, however, given the extreme nature of Tesla’s situation and the even sometimes violent reaction of their previous customer base to their brand, the only option, which could also be a tremendous opportunity, is to shift towards an entirely new customer base to sustain and then rebound failing sales across the globe.

    The type of research that I would apply to help me understand this market best would be, without question, a mixed methodological approach: the application of a combination of both quantitative and qualitative data collection tools and techniques. Having conducted and published research previously, I do believe that when feasible (allowable resources and funds), having both always provides the most robust final evaluation of the topic, with only a few exceptions. Qualitative data methods would include focus groups and customer interviews conducted in a semi-structured format utilizing a strict script which also allows for prompts and follow up question to be asked, which are then coded for categories and themes. In addition, one could utilize a myriad of online forums and social media platforms for analysis: blogs and social media platforms may help to identify emerging themes, customer pain points, and perceptions of both Tesla and its competitors. The wealth of user-generated content offers authentic, unsolicited, and, most importantly, essentially free customer feedback with complete accessibility.

    Quantitative methods would include surveys targeting both existing and potentially new customers to capture market data at scale, and large market analytics to leverage advanced data from sales, website traffic, and vehicle usage, to provide real-time insights into consumer behavior.

    The type of research that will help me understand this market best between the two is, I believe, the qualitative data collection tools. It will be, I believe, more robust in providing a picture of customer beliefs, trends, and attitudes towards the company currently and how to leverage the opportunities the previous shift in its customer base might still provide.

    I hope to obtain loyalty from the market by elevating the ownership experience, enhance services and technical support of the product, expand the loyalty program and tailor it more towards the new target demographic, and built a new sense of community amongst the new target group. I would also like to leverage the current political climate to my advantage by associating the product with famous figures in government who are associated with the CEO’s popularity, to varying degrees, to create a sense of cultural and community alignment with the current culture which seems to approve of the CEOs behavior rather than those who are experiencing a sudden and abrupt distain for the brand. I do not personally align with these elements, but, if I were going to put together a strategy for a company currently experiencing a significant shift in its sense of culture and brand base, I believe this would be the most effective way to curb the financial losses recently experienced globally.

    The competition in this industry, which is an oligopoly market structure, comes almost exclusively from the other major ‘legacy automakers’ such as GM, Toyota, and Chevrolets. In addition, competition comes from newer Chinese auto manufacturers, as they have placed a significant investment in the further development of EVs specifically, the corner of the market Tesla is most specifically associated with, and new market entries like Rivian and Lucid, also EV manufacturers. Loyalty efforts that the major competitors are using currently include their traditional programs, like points and tiered rewards, dealership-based rewards, which can be established through service visits, and specialized benefits, which reward consumers with escalating discounts for being long-term owners.

    Whatever Tesla does, it has to be done as fast and as extreme as the challenges they have suddenly found themselves facing. It is rare that a brand, once possessing a customer base so very, very loyal, has, within such a short period of time, so viscerally excommunicated themselves with a product, to the point of even violence in some extreme circumstances. Tesla has the opportunity to take advantage of the growing culture rift within our country and avail itself of our extreme partisanship to maximize profit. I am also currently in BUSN623 Ethics; I will process the adverse considerations of employing such a strategy there…

    References

    Kotler, P., & Keller, K. (2014).
    _Marketing management_ (14th ed.). Upper Saddle River, New

    Jersey: Pearson Prentice Hall

    Dan-Cristian Dabija, Chebeň, J., & Lančarič, D. (2017). Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail.
    _Studies in Business and Economics, 12_(3), 27-42. https://doi.org/10.1515/sbe-2017-0034

    Craig, L. K., & Gray, P. B. (2020). Women's use of intimate apparel as subtle sexual signals in committed, heterosexual relationships.
    _PLoS One, 15_(3)
    [https://doi.org/10.1371/journal.pone.0230112](https://doi.org/10.1371/journal.pone.0230112)

    Firoz, N. M., & Ammaturo, C. R. (2002). Sweatshop labour practices: The bottom line to bring change to the new millennium case of the apparel industry.
    _Humanomics, 18_(1), 29-45.
    [https://doi.org/10.1108/eb018870](https://doi.org/10.1108/eb018870)

    Nyamwala, E. O. (2017).
    _Brand Loyalty and Celebrity Endorsements in the Sports Apparel Industry Among American and Kenyan Youth: A Qualitative Comparative Case Study_(Order No. 10258892). Available from ProQuest Central; ProQuest Dissertations & Theses Global. (1882289333).
    [http://ezproxy.apus.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fdissertations-theses%2Fbrand-loyalty-celebrity-endorsements-sports%2Fdocview%2F1882289333%2Fse-2%3Faccountid%3D8289](http://ezproxy.apus.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fdissertations-theses%2Fbrand-loyalty-celebrity-endorsements-sports%2Fdocview%2F1882289333%2Fse-2%3Faccountid%3D8289)

    Narang, R. (2011). Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth.
    _Young Consumers, 12_(2), 133-144. https://doi.org/10.1108/17473611111141597

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