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  • [Solved] Business Finance – Management Week Three Assignment. Create excel dashboard and word doc to explain your case. Please include dashboards in word doc. Upload word doc and excel doc. Please see Instructions and follow rubric

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    – ## RUBRIC.docx – ## Week3AssignmentInstructionsHM.docx – ## BusinessCaseStudyRecommendations1.docx – ## FinalProjectInformationforDashboard.pdf – ## Assignment1UsingSpreadsheetstoCreateaBusinessCasefromRawDataEXAMPLE.docx – Assignment1M1Store0RegionSalesDatabase–ExcelEXAMPLE.xlsx – FinalProject–…

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    Assignment Prompt & Instructions

    – ## RUBRIC.docx

    – ## Week3AssignmentInstructionsHM.docx

    – ## BusinessCaseStudyRecommendations1.docx

    – ## FinalProjectInformationforDashboard.pdf

    – ## Assignment1UsingSpreadsheetstoCreateaBusinessCasefromRawDataEXAMPLE.docx

    – Assignment1M1Store0RegionSalesDatabase–ExcelEXAMPLE.xlsx
    – FinalProject–ExcelTemplate.xlsx
    – Assignment3CreatetheSupplyChainDashboard.xlsx

    **## RUBRIC.docx**

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    **## Week3AssignmentInstructionsHM.docx**

    Assignment 3: Create the Supply Chain Dashboard

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    | Instructions | |
    | **Background**<br>Here's an overview of your individual project.  The instructions below will assist you in completing Assignment 3, which will be submitted this week.<br>· <br>**Week 3 Assignment 2: Create the Supply Chain Dashboard, after you have completed each tab of the Excel template. Use formulas where needed in your Excel doc.**<br>**Instructions**<br>For this part of the assignment, you will be creating a dashboard using the data from the “Final Project – Excel Template.”<br>You will submit two items for this report:<br>1. Upload your written report (Word Doc)<br>a. Descriptive paragraph explaining each dashboard element (1 paragraph per table element). There should be at least six dashboards. They can be line graphs, bar charts, Pivot tables etc.<br>2. Upload your created Dashboard (Excel Doc)<br>**Additional Resources**<br>Please see the following additional resources to assist you. <br>· Linked-In Learning: Excel: <br>[Dashboards for Beginners](https://www.linkedin.com/learning/excel-dashboards-for-beginners/transform-the-way-you-present-data-to-leaders?autoplay=true&u=2168252)<br>· <br>[https://www.youtube.com/watch?v=MTlQvyNQ3PM](https://www.youtube.com/watch?v=MTlQvyNQ3PM) (Kevin on YouTube: How to build dashboards)<br> <br>· <br>[Final Project](https://nationalu.brightspace.com/d2l/common/dialogs/quickLink/quickLink.d2l?ou=120512&type=coursefile&fileId=Course+Documents%2fAssessment+Documents%2fM4+Final+Project+–+Excel+Template.xlsx) – Excel Template<br> <br>· <br>[Business Case Study Recommendations](https://nationalu.brightspace.com/content/enforced/120512-MGT608-51182-2509/Course%20Documents/Business%20Case%20Study%20Recommendations.docx)<br>**Grading**<br>This assignment is worth 30 points |

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    **## BusinessCaseStudyRecommendations1.docx**

    ![](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    ## Business Case Study

    ## Recommendations for Reporting Analytical Work

    Always start with an Introduction of the business problem that you will be addressing in your report.

    · End this Introduction with a brief summary of the topics you'll be covering in your report.

    Always discuss information
    **before** showing a Table or Figure.

    · Always reference a Table or Figure in the text, for example: "see Table 1."

    · The Table/Figure should follow as soon as possible on the page (e.g., at the next paragraph break)

    Do
    **not** just reiterate the data in the Table or Figure.

    ·
    **Do** provide explanation, meaning, and/or summary of key points shown in the Table/Figure.

    · For example, stating comparisons such as "A is 32% larger than B" or "this trend has consistently increased over the past 12 months."

    Keep Tables/Figure as concise as possible — not too much data to clutter your main point.

    · Quarter of a page is a good size, half a page maximum, or use the Appendix as last resort for very large Tables/Figures.

    · Avoid breaking Tables/Figure across 2 pages.

    · Keep fonts legible, typically in the same style and size as your paragraph text.

    Always end with a Conclusion that:

    · Briefly summarizes your work,

    · Highlights again your key findings and

    · Ends with your overall recommendation and/or necessary actions as "next steps."

    ### Hint

    As with all writing and speaking, know your audience! For a business analysis, this will probably be your supervisor within your company/organization.

    ## Recommendations for a Formal Business Report

    This assignment is considered a complete Business Case Study. Therefore, your report should be written as a formal business report of your analysis.

    · To be professional, always write in the formal third person. Example of good nouns: The team determined… This project will…This analysis finds…

    · As this is a real-time analysis, write in the present tense to describe your findings and recommended actions for your company.

    · APA format is required, including a title page and reference page.

    ·
    **Do not** cite internal information as provided in the Case Study.

    · Use Headings and Sub-headings as appropriate.

    · Exception:
    **Do not** include an Abstract or Table of Contents for this short report.

    ![](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

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    **## FinalProjectInformationforDashboard.pdf**

    Interpreting and Employing Data to Build a Business Case
    Final Project – MGT608 – Information and Supply Chain Systems

    You and Your company:
    You are a new Supply Chain Analyst with the ACME Corporation. We design specialty electronics
    that are components in larger finished goods such as major appliances, automobiles and industrial
    equipment. Manufacturing is outsourced to low-cost suppliers due to the significant labor
    contribution and closeness to electronic component suppliers.

    Your product:
    ACME Corp. designs a leading-edge family of devices branded as “Voice Assistants.” These are
    add-on boxes that many OEMs are using as plug-and-play devices in a wide variety of Internet-of-
    Things products. They are also sold directly to consumers as after-market items, but only for IoT
    devices that were built with our proprietary data-port.

    Figure 1: Product line of ACME Corp Voice Assistant IoT Add-on Boxes

    Your task:
    Your Chief Supply Chain Officer (CSCO) is requesting a review of supplier-to-customer processes
    as related to recent growth in our company and increasing demand for faster responsiveness to
    customers. One alternative is to decentralize our inventory into regional Distribution Centers;
    however, our ERP system is currently limited in the data available to make some of these decisions
    – and the output reports are very antiquated. Starting off the process, the CSCO directed that your
    Analysis Team use population data to allocate our national sales data to each region as a starting
    point. For this analysis, you are asked to focus only on the highest volume product, Voice Assistant
    IoT Add-on Box, 1GB, SKU # AB-1035-G. The challenge is now yours to complete some
    computations and interpret the results!

    Your data:
    A detailed report from your ERP system along with secondary data from the U.S. Census Bureau is
    provided (reference: Population and Housing Unit Estimates Datasets). (Note: Sales to Alaska,
    Hawaii and Puerto Rico are handled by a 3PL provider and therefore are NOT part of this analysis.)
    The consolidated EXCEL® file has incorporated several tasks already performed by the Analysis
    Team — sort, cleanse, inventory optimization, etc. Other tasks remain for your team.

    Detailed Requirements:
    Prepare a formal report summarizing your results and providing recommendations that are
    supported by facts. After an opening Executive Summary, the required layout follows:

    A. Introduction: Describe the purpose of your project. Describe the background of the situation
    that is necessary to understand the project (e.g. your company and your product). Describe
    the data and its source. Overview what follows in the report:

    B. Management Information Systems supporting Sales:
    a. Rate the quality of the data provided in the current database.
    b. Describe what roles this sales data would be helpful in management of your Supply

    Chain.
    c. What other data would you need to make better decisions. (Ensure you fully explain

    the new data and your recommended decisions.)

    [https://www.census.gov/programs-surveys/popest/data/data-sets.html](https://www.census.gov/programs-surveys/popest/data/data-sets.html)

    C. Logistics – Purchasing:
    a. Using the data of all orders for the Voice Assistant product line, what actions would you

    recommend?
    b. Address the ordering costs. Is this a concern? How would you improve it?
    c. What additional data would you need added to the output report?

    D. Logistics – Inventory:
    a. Compute the missing Inventory Holding Cost Rate using the provided Operating Cost

    data and Value of Inventory in-stock.
    b. Using the demand forecast pro-rated for each region based on population and the

    previously computed optimal inventory policy (e.g. EOQ and ROP), compute the
    anticipated number of orders per year placed by each regional Distribution Center.

    c. Describe managerial actions that could be taken to further improve on this optimal
    inventory policy.

    d. Discuss how the number of Distribution Centers throughout the United States will impact
    your inventory costs.

    E. Logistics – Transportation:
    a. First, estimate (qualitative assessment only!) the location for four new Distribution

    Centers (one for each Region).
    b. Next, create a table to assess each of the six options for shipping goods – five modes

    plus Intermodal makes six. Your table must qualitatively assess relative fixed and
    variable costs, speed and flexibility.

    c. Next, assuming that you have raw materials, components and finished goods arriving
    from suppliers in Asia and Africa and being delivered to each of the four Distribution
    Centers, state your modal selection from the Port-of-Entry to each of the Distribution
    Centers.

    d. Finally, as the Chief Supply Chain Officer is considering relocation of our current, single
    DC into a better-situated nationwide Fulfillment Center, compute an initial estimate for a
    demand-centric location based on the current demand as allocated to each region.

    F. Supply Chain Management:
    a. Identify a single key supplier and a single key customer for your product, including a brief

    description of their product.
    b. Identify the proper type of business relationship that your company should have with the

    supplier and customer from Part A, then briefly describe the data that you would share
    with them.

    c. When implementing Supply Chain Management with your #1 key supplier for the first
    time, create a timeline that lists each of the six SCOR processes in the order that you
    recommend implementation; include process leader (by job title), primary contact at
    supplier/customer (by job title), and duration to implement with your key supplier
    (from current no-SCOR to a fully implemented process).

    d. Briefly describe each of the four enablers of supply chain management, and for each,
    recommend a single technology enhancement for your company to implement in the near
    future.

    G. Conclusion

    Limit your report to 10 pages, not including title page, Executive Summary (in lieu of an Abstract),
    and references. Do not include a Table of Contents. Include all tables and figures within the body of
    the document (no appendices); otherwise, current APA format is required.

    Required:
    In your Main Headings of the Body, please indicate the author of each section (ex:
    “Marketing for West Coast Clients [by John Smith]”). The Executive Summary, Introduction,
    Conclusion and References must be a team effort.

    In addition to your paper, your analysis must be submitted in a single Excel-compatible file.
    Multiple files will not be accepted.

    **## Assignment1UsingSpreadsheetstoCreateaBusinessCasefromRawDataEXAMPLE.docx**

    1

    **Natun Report**

    National University

    MGT 608

    September 6, 2025

    **Natun Report**

    This report provides a concise summary of Natun’s recent sales performance. All stores are similar in terms of size and staffing, yet the results are different across regions, stores, and products. The analysis uses the Store and Region Sales Database to review total revenue by region, store, and product. It also reviews total revenue by selling period for products, regions, and stores. The goal, consistent with Awaysheh et al. (2023), is to support data-driven decisions for management changes, product development focus, and marketing plans. Six topics are covered herein.

    **Best Performing Regions by Total Revenue**

    This analysis finds that the East region leads by total revenue. It shows a total of $628,831.30, which is approximately 88.1 percent higher than the next region. This gap indicates to management that the East region model is working well and can be studied for practices that can be shared. The South region sits in second place and can still improve with focused support. The trend indicates that some regions are growing while others are in decline. Future actions include sharing top region routines, setting clear targets, and running weekly checks on store execution (Gauri, 2013). See Table 1

    ![A close-up of a sign AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 1. Best Performing Regions by Total Revenue_

    **Best Performing Stores by Total Revenue**

    This analysis shows that Store 6 leads all stores in total revenue. It earns $300,884.40, which is approximately 48.0 percent higher than Store 7. This difference suggests that the leading store keeps stock fresh, closes sales, and keeps traffic high. The following best stores still perform well and can be improved with simple coaching and tighter goals. The company has the same space and workforce across all locations, so a gap of this size requires action. The recommendation is to pair top managers with lower performers, run daily huddles that focus on reviewing one metric, and adjust local promotions (Bloom et al., 2013; Pampino et al., 2008). See Table 2

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 2. Best Performing Stores by Total Revenue_

    **Best Selling Products by Total Revenue**

    This analysis finds that Desktop CPU is the best seller by total revenue. It posts 1,037,788.95, which is about 433.8 percent higher than the following product. This wide lead means that product development can continue to invest in this line and create bundles with the next best items. Marketing can highlight the best-selling product in ads and at the point of sale to increase sales. Inventory must match demand so that no stockout stops sales during peak weeks (Fitzsimons, 2000. The recommendation is to feature the top products in all regions while testing cross-sell offers at the store level (Cao et al., 2019; Wang & Lang, 2015). See Table 3

    ![A close-up of a website AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 3. Best Selling Products by Total Revenue_

    **Total Revenue for Each Product by Selling Period**

    This analysis reviews total revenue by selling period for key products. The table focuses on the most recent periods and the top products by overall revenue, so the view stays clear. The results indicate that demand stays strong for the leader and that the curve is stable across periods. Seasonal spikes appear in some items, and that pattern helps with staffing and stock plans. The recommendation is to align purchasing with periods of steady growth and to time promotions just before rises (Yucesoy et al., 2018). See Table 4

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 4. Total Revenue for Each Product by Selling Period_

    **Total Revenue for Each Region by Selling Period**

    This analysis reviews total revenue by selling period for each region. The latest period shows that the East region remains the strongest and it also grows by $25,277.65 from the first to the last period. Other regions are flat or fall; for example, the North region changes by -2901.95. This helps the company direct field support to areas that need assistance now. The recommendation is to establish a regional task force and to monitor progress periodically with a short dashboard (Gauri, 2013; Vuong & Nguyen, 2022). See Table 5

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 5. Total Revenue for Each Region by Selling Period_

    **Total Revenue for Each Store by Selling Period**

    This analysis reviews total revenue by selling period for stores. The top stores keep their lead in the most recent periods and Store 6 adds $25,596.65 from the first to the last period. Some stores slip, e.g., Store 5, which changes by -7904.85. These swings guide coaching plans and tell managers when to shift local promotions. The recommendation is to set period targets for each store and to celebrate gains so that the habits stick (Locke & Latham, 2002; Bradler et al., 2016). See Table 6

    ![](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 6. Total Revenue for Each Store by Selling Period_

    **Conclusion**

    This report reviews six views of revenue so that leadership can act with confidence. The East region leads and should be a model for the others. Store 6 is the top store, and its daily routines can be copied by peers. The desktop CPU ranks as the best-selling product by far and can anchor bundles that include the following best items. Trends by period show where demand is steady and where it rises or falls – that helps with stock and staffing. The overall recommendation is thus: share top practices, set unambiguous period targets, and keep a live dashboard for managers. These simple steps support better results and help each store do its best work.

    **References**

    Awaysheh, A., Bonet, R., & Ortega, J. (2023). Performance feedback and productivity: Evidence from a field experiment. Production and Operations Management, 32(1), 98–115. https://doi.org/10.1111/poms.13827

    Bloom, N., Eifert, B., Mahajan, A., McKenzie, D., & Roberts, J. (2013). Does management matter? Evidence from India. The Quarterly Journal of Economics, 128(1), 1–51. https://doi.org/10.1093/qje/qjs044

    Bradler, C., Dur, R., Neckermann, S., & Non, A. (2016). Employee recognition and performance: A field experiment. Management Science, 62(11), 3085–3099. https://doi.org/10.1287/mnsc.2015.2291

    Cao, Q., Geng, X., Stecke, K. E., & Zhang, J. (2019). Operational role of retail bundling and its implications in a supply chain. Production and Operations Management, 28(8), 1903–1920. https://doi.org/10.1111/poms.13017

    Fitzsimons, G. J. (2000). Consumer response to stockouts. Journal of Consumer Research, 27(2), 249–266. https://doi.org/10.1086/314323

    Gauri, D. K. (2013). Benchmarking retail productivity considering retail pricing and format strategy. Journal of Retailing, 89(1), 1–14. https://doi.org/10.1016/j.jretai.2012.09.001

    Locke, E. A., & Latham, G. P. (2002). Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. American Psychologist, 57(9), 705–717. https://doi.org/10.1037/0003-066X.57.9.705

    Pampino, R. N., MacDonald, J. E., Mullin, J. E., & Wilder, D. A. (2004). Weekly feedback vs. daily feedback: An application in retail. Journal of Organizational Behavior Management, 23(2–3), 21–43. https://doi.org/10.1300/J075v23n02_03

    Vuong, T. D. N., & Nguyen, L. T. (2022). The key strategies for measuring employee performance in companies: A systematic review. Sustainability, 14(21), 14017. https://doi.org/10.3390/su142114017

    Wang, S.-C., & Lang, M. (2015). The effects of special displays on shopping behavior. Journal of Retailing and Consumer Services, 23, 125–132. https://doi.org/10.1016/j.jretconser.2014.12.009

    Yucesoy, B., Wang, X., & Huang, J. (2018). Success in books: A big data approach to bestsellers. EPJ Data Science, 7(1), 7. https://doi.org/10.1140/epjds/s13688-018-0135-y

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    **Assignment1M1Store0RegionSalesDatabase–ExcelEXAMPLE.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/assignment1m1store0regionsalesdatabase-excelexample-xlsx)

    **FinalProject–ExcelTemplate.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/finalproject-exceltemplate-xlsx)

    **Assignment3CreatetheSupplyChainDashboard.xlsx**

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    **Assignment3CreatetheSupplyChainDashboard.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/assignment3createthesupplychaindashboard-xlsx)

    **## RUBRIC.docx**

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    ![A close-up of a white background AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

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    **## Week3AssignmentInstructionsHM.docx**

    Assignment 3: Create the Supply Chain Dashboard

    Top of Form

    | | |
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    | Hide Assignment Information |
    | Instructions | |
    | **Background**<br>Here's an overview of your individual project.  The instructions below will assist you in completing Assignment 3, which will be submitted this week.<br>· <br>**Week 3 Assignment 2: Create the Supply Chain Dashboard, after you have completed each tab of the Excel template. Use formulas where needed in your Excel doc.**<br>**Instructions**<br>For this part of the assignment, you will be creating a dashboard using the data from the “Final Project – Excel Template.”<br>You will submit two items for this report:<br>1. Upload your written report (Word Doc)<br>a. Descriptive paragraph explaining each dashboard element (1 paragraph per table element). There should be at least six dashboards. They can be line graphs, bar charts, Pivot tables etc.<br>2. Upload your created Dashboard (Excel Doc)<br>**Additional Resources**<br>Please see the following additional resources to assist you. <br>· Linked-In Learning: Excel: <br>[Dashboards for Beginners](https://www.linkedin.com/learning/excel-dashboards-for-beginners/transform-the-way-you-present-data-to-leaders?autoplay=true&u=2168252)<br>· <br>[https://www.youtube.com/watch?v=MTlQvyNQ3PM](https://www.youtube.com/watch?v=MTlQvyNQ3PM) (Kevin on YouTube: How to build dashboards)<br> <br>· <br>[Final Project](https://nationalu.brightspace.com/d2l/common/dialogs/quickLink/quickLink.d2l?ou=120512&type=coursefile&fileId=Course+Documents%2fAssessment+Documents%2fM4+Final+Project+–+Excel+Template.xlsx) – Excel Template<br> <br>· <br>[Business Case Study Recommendations](https://nationalu.brightspace.com/content/enforced/120512-MGT608-51182-2509/Course%20Documents/Business%20Case%20Study%20Recommendations.docx)<br>**Grading**<br>This assignment is worth 30 points |

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    **## BusinessCaseStudyRecommendations1.docx**

    ![](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    ## Business Case Study

    ## Recommendations for Reporting Analytical Work

    Always start with an Introduction of the business problem that you will be addressing in your report.

    · End this Introduction with a brief summary of the topics you'll be covering in your report.

    Always discuss information
    **before** showing a Table or Figure.

    · Always reference a Table or Figure in the text, for example: "see Table 1."

    · The Table/Figure should follow as soon as possible on the page (e.g., at the next paragraph break)

    Do
    **not** just reiterate the data in the Table or Figure.

    ·
    **Do** provide explanation, meaning, and/or summary of key points shown in the Table/Figure.

    · For example, stating comparisons such as "A is 32% larger than B" or "this trend has consistently increased over the past 12 months."

    Keep Tables/Figure as concise as possible — not too much data to clutter your main point.

    · Quarter of a page is a good size, half a page maximum, or use the Appendix as last resort for very large Tables/Figures.

    · Avoid breaking Tables/Figure across 2 pages.

    · Keep fonts legible, typically in the same style and size as your paragraph text.

    Always end with a Conclusion that:

    · Briefly summarizes your work,

    · Highlights again your key findings and

    · Ends with your overall recommendation and/or necessary actions as "next steps."

    ### Hint

    As with all writing and speaking, know your audience! For a business analysis, this will probably be your supervisor within your company/organization.

    ## Recommendations for a Formal Business Report

    This assignment is considered a complete Business Case Study. Therefore, your report should be written as a formal business report of your analysis.

    · To be professional, always write in the formal third person. Example of good nouns: The team determined… This project will…This analysis finds…

    · As this is a real-time analysis, write in the present tense to describe your findings and recommended actions for your company.

    · APA format is required, including a title page and reference page.

    ·
    **Do not** cite internal information as provided in the Case Study.

    · Use Headings and Sub-headings as appropriate.

    · Exception:
    **Do not** include an Abstract or Table of Contents for this short report.

    ![](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

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    **## FinalProjectInformationforDashboard.pdf**

    Interpreting and Employing Data to Build a Business Case
    Final Project – MGT608 – Information and Supply Chain Systems

    You and Your company:
    You are a new Supply Chain Analyst with the ACME Corporation. We design specialty electronics
    that are components in larger finished goods such as major appliances, automobiles and industrial
    equipment. Manufacturing is outsourced to low-cost suppliers due to the significant labor
    contribution and closeness to electronic component suppliers.

    Your product:
    ACME Corp. designs a leading-edge family of devices branded as “Voice Assistants.” These are
    add-on boxes that many OEMs are using as plug-and-play devices in a wide variety of Internet-of-
    Things products. They are also sold directly to consumers as after-market items, but only for IoT
    devices that were built with our proprietary data-port.

    Figure 1: Product line of ACME Corp Voice Assistant IoT Add-on Boxes

    Your task:
    Your Chief Supply Chain Officer (CSCO) is requesting a review of supplier-to-customer processes
    as related to recent growth in our company and increasing demand for faster responsiveness to
    customers. One alternative is to decentralize our inventory into regional Distribution Centers;
    however, our ERP system is currently limited in the data available to make some of these decisions
    – and the output reports are very antiquated. Starting off the process, the CSCO directed that your
    Analysis Team use population data to allocate our national sales data to each region as a starting
    point. For this analysis, you are asked to focus only on the highest volume product, Voice Assistant
    IoT Add-on Box, 1GB, SKU # AB-1035-G. The challenge is now yours to complete some
    computations and interpret the results!

    Your data:
    A detailed report from your ERP system along with secondary data from the U.S. Census Bureau is
    provided (reference: Population and Housing Unit Estimates Datasets). (Note: Sales to Alaska,
    Hawaii and Puerto Rico are handled by a 3PL provider and therefore are NOT part of this analysis.)
    The consolidated EXCEL® file has incorporated several tasks already performed by the Analysis
    Team — sort, cleanse, inventory optimization, etc. Other tasks remain for your team.

    Detailed Requirements:
    Prepare a formal report summarizing your results and providing recommendations that are
    supported by facts. After an opening Executive Summary, the required layout follows:

    A. Introduction: Describe the purpose of your project. Describe the background of the situation
    that is necessary to understand the project (e.g. your company and your product). Describe
    the data and its source. Overview what follows in the report:

    B. Management Information Systems supporting Sales:
    a. Rate the quality of the data provided in the current database.
    b. Describe what roles this sales data would be helpful in management of your Supply

    Chain.
    c. What other data would you need to make better decisions. (Ensure you fully explain

    the new data and your recommended decisions.)

    [https://www.census.gov/programs-surveys/popest/data/data-sets.html](https://www.census.gov/programs-surveys/popest/data/data-sets.html)

    C. Logistics – Purchasing:
    a. Using the data of all orders for the Voice Assistant product line, what actions would you

    recommend?
    b. Address the ordering costs. Is this a concern? How would you improve it?
    c. What additional data would you need added to the output report?

    D. Logistics – Inventory:
    a. Compute the missing Inventory Holding Cost Rate using the provided Operating Cost

    data and Value of Inventory in-stock.
    b. Using the demand forecast pro-rated for each region based on population and the

    previously computed optimal inventory policy (e.g. EOQ and ROP), compute the
    anticipated number of orders per year placed by each regional Distribution Center.

    c. Describe managerial actions that could be taken to further improve on this optimal
    inventory policy.

    d. Discuss how the number of Distribution Centers throughout the United States will impact
    your inventory costs.

    E. Logistics – Transportation:
    a. First, estimate (qualitative assessment only!) the location for four new Distribution

    Centers (one for each Region).
    b. Next, create a table to assess each of the six options for shipping goods – five modes

    plus Intermodal makes six. Your table must qualitatively assess relative fixed and
    variable costs, speed and flexibility.

    c. Next, assuming that you have raw materials, components and finished goods arriving
    from suppliers in Asia and Africa and being delivered to each of the four Distribution
    Centers, state your modal selection from the Port-of-Entry to each of the Distribution
    Centers.

    d. Finally, as the Chief Supply Chain Officer is considering relocation of our current, single
    DC into a better-situated nationwide Fulfillment Center, compute an initial estimate for a
    demand-centric location based on the current demand as allocated to each region.

    F. Supply Chain Management:
    a. Identify a single key supplier and a single key customer for your product, including a brief

    description of their product.
    b. Identify the proper type of business relationship that your company should have with the

    supplier and customer from Part A, then briefly describe the data that you would share
    with them.

    c. When implementing Supply Chain Management with your #1 key supplier for the first
    time, create a timeline that lists each of the six SCOR processes in the order that you
    recommend implementation; include process leader (by job title), primary contact at
    supplier/customer (by job title), and duration to implement with your key supplier
    (from current no-SCOR to a fully implemented process).

    d. Briefly describe each of the four enablers of supply chain management, and for each,
    recommend a single technology enhancement for your company to implement in the near
    future.

    G. Conclusion

    Limit your report to 10 pages, not including title page, Executive Summary (in lieu of an Abstract),
    and references. Do not include a Table of Contents. Include all tables and figures within the body of
    the document (no appendices); otherwise, current APA format is required.

    Required:
    In your Main Headings of the Body, please indicate the author of each section (ex:
    “Marketing for West Coast Clients [by John Smith]”). The Executive Summary, Introduction,
    Conclusion and References must be a team effort.

    In addition to your paper, your analysis must be submitted in a single Excel-compatible file.
    Multiple files will not be accepted.

    **## Assignment1UsingSpreadsheetstoCreateaBusinessCasefromRawDataEXAMPLE.docx**

    1

    **Natun Report**

    National University

    MGT 608

    September 6, 2025

    **Natun Report**

    This report provides a concise summary of Natun’s recent sales performance. All stores are similar in terms of size and staffing, yet the results are different across regions, stores, and products. The analysis uses the Store and Region Sales Database to review total revenue by region, store, and product. It also reviews total revenue by selling period for products, regions, and stores. The goal, consistent with Awaysheh et al. (2023), is to support data-driven decisions for management changes, product development focus, and marketing plans. Six topics are covered herein.

    **Best Performing Regions by Total Revenue**

    This analysis finds that the East region leads by total revenue. It shows a total of $628,831.30, which is approximately 88.1 percent higher than the next region. This gap indicates to management that the East region model is working well and can be studied for practices that can be shared. The South region sits in second place and can still improve with focused support. The trend indicates that some regions are growing while others are in decline. Future actions include sharing top region routines, setting clear targets, and running weekly checks on store execution (Gauri, 2013). See Table 1

    ![A close-up of a sign AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 1. Best Performing Regions by Total Revenue_

    **Best Performing Stores by Total Revenue**

    This analysis shows that Store 6 leads all stores in total revenue. It earns $300,884.40, which is approximately 48.0 percent higher than Store 7. This difference suggests that the leading store keeps stock fresh, closes sales, and keeps traffic high. The following best stores still perform well and can be improved with simple coaching and tighter goals. The company has the same space and workforce across all locations, so a gap of this size requires action. The recommendation is to pair top managers with lower performers, run daily huddles that focus on reviewing one metric, and adjust local promotions (Bloom et al., 2013; Pampino et al., 2008). See Table 2

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 2. Best Performing Stores by Total Revenue_

    **Best Selling Products by Total Revenue**

    This analysis finds that Desktop CPU is the best seller by total revenue. It posts 1,037,788.95, which is about 433.8 percent higher than the following product. This wide lead means that product development can continue to invest in this line and create bundles with the next best items. Marketing can highlight the best-selling product in ads and at the point of sale to increase sales. Inventory must match demand so that no stockout stops sales during peak weeks (Fitzsimons, 2000. The recommendation is to feature the top products in all regions while testing cross-sell offers at the store level (Cao et al., 2019; Wang & Lang, 2015). See Table 3

    ![A close-up of a website AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 3. Best Selling Products by Total Revenue_

    **Total Revenue for Each Product by Selling Period**

    This analysis reviews total revenue by selling period for key products. The table focuses on the most recent periods and the top products by overall revenue, so the view stays clear. The results indicate that demand stays strong for the leader and that the curve is stable across periods. Seasonal spikes appear in some items, and that pattern helps with staffing and stock plans. The recommendation is to align purchasing with periods of steady growth and to time promotions just before rises (Yucesoy et al., 2018). See Table 4

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 4. Total Revenue for Each Product by Selling Period_

    **Total Revenue for Each Region by Selling Period**

    This analysis reviews total revenue by selling period for each region. The latest period shows that the East region remains the strongest and it also grows by $25,277.65 from the first to the last period. Other regions are flat or fall; for example, the North region changes by -2901.95. This helps the company direct field support to areas that need assistance now. The recommendation is to establish a regional task force and to monitor progress periodically with a short dashboard (Gauri, 2013; Vuong & Nguyen, 2022). See Table 5

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 5. Total Revenue for Each Region by Selling Period_

    **Total Revenue for Each Store by Selling Period**

    This analysis reviews total revenue by selling period for stores. The top stores keep their lead in the most recent periods and Store 6 adds $25,596.65 from the first to the last period. Some stores slip, e.g., Store 5, which changes by -7904.85. These swings guide coaching plans and tell managers when to shift local promotions. The recommendation is to set period targets for each store and to celebrate gains so that the habits stick (Locke & Latham, 2002; Bradler et al., 2016). See Table 6

    ![](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 6. Total Revenue for Each Store by Selling Period_

    **Conclusion**

    This report reviews six views of revenue so that leadership can act with confidence. The East region leads and should be a model for the others. Store 6 is the top store, and its daily routines can be copied by peers. The desktop CPU ranks as the best-selling product by far and can anchor bundles that include the following best items. Trends by period show where demand is steady and where it rises or falls – that helps with stock and staffing. The overall recommendation is thus: share top practices, set unambiguous period targets, and keep a live dashboard for managers. These simple steps support better results and help each store do its best work.

    **References**

    Awaysheh, A., Bonet, R., & Ortega, J. (2023). Performance feedback and productivity: Evidence from a field experiment. Production and Operations Management, 32(1), 98–115. https://doi.org/10.1111/poms.13827

    Bloom, N., Eifert, B., Mahajan, A., McKenzie, D., & Roberts, J. (2013). Does management matter? Evidence from India. The Quarterly Journal of Economics, 128(1), 1–51. https://doi.org/10.1093/qje/qjs044

    Bradler, C., Dur, R., Neckermann, S., & Non, A. (2016). Employee recognition and performance: A field experiment. Management Science, 62(11), 3085–3099. https://doi.org/10.1287/mnsc.2015.2291

    Cao, Q., Geng, X., Stecke, K. E., & Zhang, J. (2019). Operational role of retail bundling and its implications in a supply chain. Production and Operations Management, 28(8), 1903–1920. https://doi.org/10.1111/poms.13017

    Fitzsimons, G. J. (2000). Consumer response to stockouts. Journal of Consumer Research, 27(2), 249–266. https://doi.org/10.1086/314323

    Gauri, D. K. (2013). Benchmarking retail productivity considering retail pricing and format strategy. Journal of Retailing, 89(1), 1–14. https://doi.org/10.1016/j.jretai.2012.09.001

    Locke, E. A., & Latham, G. P. (2002). Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. American Psychologist, 57(9), 705–717. https://doi.org/10.1037/0003-066X.57.9.705

    Pampino, R. N., MacDonald, J. E., Mullin, J. E., & Wilder, D. A. (2004). Weekly feedback vs. daily feedback: An application in retail. Journal of Organizational Behavior Management, 23(2–3), 21–43. https://doi.org/10.1300/J075v23n02_03

    Vuong, T. D. N., & Nguyen, L. T. (2022). The key strategies for measuring employee performance in companies: A systematic review. Sustainability, 14(21), 14017. https://doi.org/10.3390/su142114017

    Wang, S.-C., & Lang, M. (2015). The effects of special displays on shopping behavior. Journal of Retailing and Consumer Services, 23, 125–132. https://doi.org/10.1016/j.jretconser.2014.12.009

    Yucesoy, B., Wang, X., & Huang, J. (2018). Success in books: A big data approach to bestsellers. EPJ Data Science, 7(1), 7. https://doi.org/10.1140/epjds/s13688-018-0135-y

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    **Assignment1M1Store0RegionSalesDatabase–ExcelEXAMPLE.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/assignment1m1store0regionsalesdatabase-excelexample-xlsx)

    **FinalProject–ExcelTemplate.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/finalproject-exceltemplate-xlsx)

    **Assignment3CreatetheSupplyChainDashboard.xlsx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/assignment3createthesupplychaindashboard-xlsx)

    **## RUBRIC.docx**

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    ![A close-up of a white background AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

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    **## Week3AssignmentInstructionsHM.docx**

    Assignment 3: Create the Supply Chain Dashboard

    Top of Form

    | | |
    | — | — |
    | Hide Assignment Information |
    | Instructions | |
    | **Background**<br>Here's an overview of your individual project.  The instructions below will assist you in completing Assignment 3, which will be submitted this week.<br>· <br>**Week 3 Assignment 2: Create the Supply Chain Dashboard, after you have completed each tab of the Excel template. Use formulas where needed in your Excel doc.**<br>**Instructions**<br>For this part of the assignment, you will be creating a dashboard using the data from the “Final Project – Excel Template.”<br>You will submit two items for this report:<br>1. Upload your written report (Word Doc)<br>a. Descriptive paragraph explaining each dashboard element (1 paragraph per table element). There should be at least six dashboards. They can be line graphs, bar charts, Pivot tables etc.<br>2. Upload your created Dashboard (Excel Doc)<br>**Additional Resources**<br>Please see the following additional resources to assist you. <br>· Linked-In Learning: Excel: <br>[Dashboards for Beginners](https://www.linkedin.com/learning/excel-dashboards-for-beginners/transform-the-way-you-present-data-to-leaders?autoplay=true&u=2168252)<br>· <br>[https://www.youtube.com/watch?v=MTlQvyNQ3PM](https://www.youtube.com/watch?v=MTlQvyNQ3PM) (Kevin on YouTube: How to build dashboards)<br> <br>· <br>[Final Project](https://nationalu.brightspace.com/d2l/common/dialogs/quickLink/quickLink.d2l?ou=120512&type=coursefile&fileId=Course+Documents%2fAssessment+Documents%2fM4+Final+Project+–+Excel+Template.xlsx) – Excel Template<br> <br>· <br>[Business Case Study Recommendations](https://nationalu.brightspace.com/content/enforced/120512-MGT608-51182-2509/Course%20Documents/Business%20Case%20Study%20Recommendations.docx)<br>**Grading**<br>This assignment is worth 30 points |

    Bottom of Form

    **## BusinessCaseStudyRecommendations1.docx**

    ![](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    ## Business Case Study

    ## Recommendations for Reporting Analytical Work

    Always start with an Introduction of the business problem that you will be addressing in your report.

    · End this Introduction with a brief summary of the topics you'll be covering in your report.

    Always discuss information
    **before** showing a Table or Figure.

    · Always reference a Table or Figure in the text, for example: "see Table 1."

    · The Table/Figure should follow as soon as possible on the page (e.g., at the next paragraph break)

    Do
    **not** just reiterate the data in the Table or Figure.

    ·
    **Do** provide explanation, meaning, and/or summary of key points shown in the Table/Figure.

    · For example, stating comparisons such as "A is 32% larger than B" or "this trend has consistently increased over the past 12 months."

    Keep Tables/Figure as concise as possible — not too much data to clutter your main point.

    · Quarter of a page is a good size, half a page maximum, or use the Appendix as last resort for very large Tables/Figures.

    · Avoid breaking Tables/Figure across 2 pages.

    · Keep fonts legible, typically in the same style and size as your paragraph text.

    Always end with a Conclusion that:

    · Briefly summarizes your work,

    · Highlights again your key findings and

    · Ends with your overall recommendation and/or necessary actions as "next steps."

    ### Hint

    As with all writing and speaking, know your audience! For a business analysis, this will probably be your supervisor within your company/organization.

    ## Recommendations for a Formal Business Report

    This assignment is considered a complete Business Case Study. Therefore, your report should be written as a formal business report of your analysis.

    · To be professional, always write in the formal third person. Example of good nouns: The team determined… This project will…This analysis finds…

    · As this is a real-time analysis, write in the present tense to describe your findings and recommended actions for your company.

    · APA format is required, including a title page and reference page.

    ·
    **Do not** cite internal information as provided in the Case Study.

    · Use Headings and Sub-headings as appropriate.

    · Exception:
    **Do not** include an Abstract or Table of Contents for this short report.

    ![](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    ## image1.png

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    **## FinalProjectInformationforDashboard.pdf**

    Interpreting and Employing Data to Build a Business Case
    Final Project – MGT608 – Information and Supply Chain Systems

    You and Your company:
    You are a new Supply Chain Analyst with the ACME Corporation. We design specialty electronics
    that are components in larger finished goods such as major appliances, automobiles and industrial
    equipment. Manufacturing is outsourced to low-cost suppliers due to the significant labor
    contribution and closeness to electronic component suppliers.

    Your product:
    ACME Corp. designs a leading-edge family of devices branded as “Voice Assistants.” These are
    add-on boxes that many OEMs are using as plug-and-play devices in a wide variety of Internet-of-
    Things products. They are also sold directly to consumers as after-market items, but only for IoT
    devices that were built with our proprietary data-port.

    Figure 1: Product line of ACME Corp Voice Assistant IoT Add-on Boxes

    Your task:
    Your Chief Supply Chain Officer (CSCO) is requesting a review of supplier-to-customer processes
    as related to recent growth in our company and increasing demand for faster responsiveness to
    customers. One alternative is to decentralize our inventory into regional Distribution Centers;
    however, our ERP system is currently limited in the data available to make some of these decisions
    – and the output reports are very antiquated. Starting off the process, the CSCO directed that your
    Analysis Team use population data to allocate our national sales data to each region as a starting
    point. For this analysis, you are asked to focus only on the highest volume product, Voice Assistant
    IoT Add-on Box, 1GB, SKU # AB-1035-G. The challenge is now yours to complete some
    computations and interpret the results!

    Your data:
    A detailed report from your ERP system along with secondary data from the U.S. Census Bureau is
    provided (reference: Population and Housing Unit Estimates Datasets). (Note: Sales to Alaska,
    Hawaii and Puerto Rico are handled by a 3PL provider and therefore are NOT part of this analysis.)
    The consolidated EXCEL® file has incorporated several tasks already performed by the Analysis
    Team — sort, cleanse, inventory optimization, etc. Other tasks remain for your team.

    Detailed Requirements:
    Prepare a formal report summarizing your results and providing recommendations that are
    supported by facts. After an opening Executive Summary, the required layout follows:

    A. Introduction: Describe the purpose of your project. Describe the background of the situation
    that is necessary to understand the project (e.g. your company and your product). Describe
    the data and its source. Overview what follows in the report:

    B. Management Information Systems supporting Sales:
    a. Rate the quality of the data provided in the current database.
    b. Describe what roles this sales data would be helpful in management of your Supply

    Chain.
    c. What other data would you need to make better decisions. (Ensure you fully explain

    the new data and your recommended decisions.)

    [https://www.census.gov/programs-surveys/popest/data/data-sets.html](https://www.census.gov/programs-surveys/popest/data/data-sets.html)

    C. Logistics – Purchasing:
    a. Using the data of all orders for the Voice Assistant product line, what actions would you

    recommend?
    b. Address the ordering costs. Is this a concern? How would you improve it?
    c. What additional data would you need added to the output report?

    D. Logistics – Inventory:
    a. Compute the missing Inventory Holding Cost Rate using the provided Operating Cost

    data and Value of Inventory in-stock.
    b. Using the demand forecast pro-rated for each region based on population and the

    previously computed optimal inventory policy (e.g. EOQ and ROP), compute the
    anticipated number of orders per year placed by each regional Distribution Center.

    c. Describe managerial actions that could be taken to further improve on this optimal
    inventory policy.

    d. Discuss how the number of Distribution Centers throughout the United States will impact
    your inventory costs.

    E. Logistics – Transportation:
    a. First, estimate (qualitative assessment only!) the location for four new Distribution

    Centers (one for each Region).
    b. Next, create a table to assess each of the six options for shipping goods – five modes

    plus Intermodal makes six. Your table must qualitatively assess relative fixed and
    variable costs, speed and flexibility.

    c. Next, assuming that you have raw materials, components and finished goods arriving
    from suppliers in Asia and Africa and being delivered to each of the four Distribution
    Centers, state your modal selection from the Port-of-Entry to each of the Distribution
    Centers.

    d. Finally, as the Chief Supply Chain Officer is considering relocation of our current, single
    DC into a better-situated nationwide Fulfillment Center, compute an initial estimate for a
    demand-centric location based on the current demand as allocated to each region.

    F. Supply Chain Management:
    a. Identify a single key supplier and a single key customer for your product, including a brief

    description of their product.
    b. Identify the proper type of business relationship that your company should have with the

    supplier and customer from Part A, then briefly describe the data that you would share
    with them.

    c. When implementing Supply Chain Management with your #1 key supplier for the first
    time, create a timeline that lists each of the six SCOR processes in the order that you
    recommend implementation; include process leader (by job title), primary contact at
    supplier/customer (by job title), and duration to implement with your key supplier
    (from current no-SCOR to a fully implemented process).

    d. Briefly describe each of the four enablers of supply chain management, and for each,
    recommend a single technology enhancement for your company to implement in the near
    future.

    G. Conclusion

    Limit your report to 10 pages, not including title page, Executive Summary (in lieu of an Abstract),
    and references. Do not include a Table of Contents. Include all tables and figures within the body of
    the document (no appendices); otherwise, current APA format is required.

    Required:
    In your Main Headings of the Body, please indicate the author of each section (ex:
    “Marketing for West Coast Clients [by John Smith]”). The Executive Summary, Introduction,
    Conclusion and References must be a team effort.

    In addition to your paper, your analysis must be submitted in a single Excel-compatible file.
    Multiple files will not be accepted.

    **## Assignment1UsingSpreadsheetstoCreateaBusinessCasefromRawDataEXAMPLE.docx**

    1

    **Natun Report**

    National University

    MGT 608

    September 6, 2025

    **Natun Report**

    This report provides a concise summary of Natun’s recent sales performance. All stores are similar in terms of size and staffing, yet the results are different across regions, stores, and products. The analysis uses the Store and Region Sales Database to review total revenue by region, store, and product. It also reviews total revenue by selling period for products, regions, and stores. The goal, consistent with Awaysheh et al. (2023), is to support data-driven decisions for management changes, product development focus, and marketing plans. Six topics are covered herein.

    **Best Performing Regions by Total Revenue**

    This analysis finds that the East region leads by total revenue. It shows a total of $628,831.30, which is approximately 88.1 percent higher than the next region. This gap indicates to management that the East region model is working well and can be studied for practices that can be shared. The South region sits in second place and can still improve with focused support. The trend indicates that some regions are growing while others are in decline. Future actions include sharing top region routines, setting clear targets, and running weekly checks on store execution (Gauri, 2013). See Table 1

    ![A close-up of a sign AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 1. Best Performing Regions by Total Revenue_

    **Best Performing Stores by Total Revenue**

    This analysis shows that Store 6 leads all stores in total revenue. It earns $300,884.40, which is approximately 48.0 percent higher than Store 7. This difference suggests that the leading store keeps stock fresh, closes sales, and keeps traffic high. The following best stores still perform well and can be improved with simple coaching and tighter goals. The company has the same space and workforce across all locations, so a gap of this size requires action. The recommendation is to pair top managers with lower performers, run daily huddles that focus on reviewing one metric, and adjust local promotions (Bloom et al., 2013; Pampino et al., 2008). See Table 2

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 2. Best Performing Stores by Total Revenue_

    **Best Selling Products by Total Revenue**

    This analysis finds that Desktop CPU is the best seller by total revenue. It posts 1,037,788.95, which is about 433.8 percent higher than the following product. This wide lead means that product development can continue to invest in this line and create bundles with the next best items. Marketing can highlight the best-selling product in ads and at the point of sale to increase sales. Inventory must match demand so that no stockout stops sales during peak weeks (Fitzsimons, 2000. The recommendation is to feature the top products in all regions while testing cross-sell offers at the store level (Cao et al., 2019; Wang & Lang, 2015). See Table 3

    ![A close-up of a website AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 3. Best Selling Products by Total Revenue_

    **Total Revenue for Each Product by Selling Period**

    This analysis reviews total revenue by selling period for key products. The table focuses on the most recent periods and the top products by overall revenue, so the view stays clear. The results indicate that demand stays strong for the leader and that the curve is stable across periods. Seasonal spikes appear in some items, and that pattern helps with staffing and stock plans. The recommendation is to align purchasing with periods of steady growth and to time promotions just before rises (Yucesoy et al., 2018). See Table 4

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 4. Total Revenue for Each Product by Selling Period_

    **Total Revenue for Each Region by Selling Period**

    This analysis reviews total revenue by selling period for each region. The latest period shows that the East region remains the strongest and it also grows by $25,277.65 from the first to the last period. Other regions are flat or fall; for example, the North region changes by -2901.95. This helps the company direct field support to areas that need assistance now. The recommendation is to establish a regional task force and to monitor progress periodically with a short dashboard (Gauri, 2013; Vuong & Nguyen, 2022). See Table 5

    ![A screenshot of a computer AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 5. Total Revenue for Each Region by Selling Period_

    **Total Revenue for Each Store by Selling Period**

    This analysis reviews total revenue by selling period for stores. The top stores keep their lead in the most recent periods and Store 6 adds $25,596.65 from the first to the last period. Some stores slip, e.g., Store 5, which changes by -7904.85. These swings guide coaching plans and tell managers when to shift local promotions. The recommendation is to set period targets for each store and to celebrate gains so that the habits stick (Locke & Latham, 2002; Bradler et al., 2016). See Table 6

    ![](https://www.sweetstudy.com/questions/business-finance-management-week-three-assignment-create-excel-dashboard-and-word-doc-to-explain-your-case-please-include-dashboards-in-word-doc-upload-word-doc-and-excel-doc-please-see-instructions-and-follow-rubric)

    _Table 6. Total Revenue for Each Store by Selling Period_

    **Conclusion**

    This report reviews six views of revenue so that leadership can act with confidence. The East region leads and should be a model for the others. Store 6 is the top store, and its daily routines can be copied by peers. The desktop CPU ranks as the best-selling product by far and can anchor bundles that include the following best items. Trends by period show where demand is steady and where it rises or falls – that helps with stock and staffing. The overall recommendation is thus: share top practices, set unambiguous period targets, and keep a live dashboard for managers. These simple steps support better results and help each store do its best work.

    **References**

    Awaysheh, A., Bonet, R., & Ortega, J. (2023). Performance feedback and productivity: Evidence from a field experiment. Production and Operations Management, 32(1), 98–115. https://doi.org/10.1111/poms.13827

    Bloom, N., Eifert, B., Mahajan, A., McKenzie, D., & Roberts, J. (2013). Does management matter? Evidence from India. The Quarterly Journal of Economics, 128(1), 1–51. https://doi.org/10.1093/qje/qjs044

    Bradler, C., Dur, R., Neckermann, S., & Non, A. (2016). Employee recognition and performance: A field experiment. Management Science, 62(11), 3085–3099. https://doi.org/10.1287/mnsc.2015.2291

    Cao, Q., Geng, X., Stecke, K. E., & Zhang, J. (2019). Operational role of retail bundling and its implications in a supply chain. Production and Operations Management, 28(8), 1903–1920. https://doi.org/10.1111/poms.13017

    Fitzsimons, G. J. (2000). Consumer response to stockouts. Journal of Consumer Research, 27(2), 249–266. https://doi.org/10.1086/314323

    Gauri, D. K. (2013). Benchmarking retail productivity considering retail pricing and format strategy. Journal of Retailing, 89(1), 1–14. https://doi.org/10.1016/j.jretai.2012.09.001

    Locke, E. A., & Latham, G. P. (2002). Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. American Psychologist, 57(9), 705–717. https://doi.org/10.1037/0003-066X.57.9.705

    Pampino, R. N., MacDonald, J. E., Mullin, J. E., & Wilder, D. A. (2004). Weekly feedback vs. daily feedback: An application in retail. Journal of Organizational Behavior Management, 23(2–3), 21–43. https://doi.org/10.1300/J075v23n02_03

    Vuong, T. D. N., & Nguyen, L. T. (2022). The key strategies for measuring employee performance in companies: A systematic review. Sustainability, 14(21), 14017. https://doi.org/10.3390/su142114017

    Wang, S.-C., & Lang, M. (2015). The effects of special displays on shopping behavior. Journal of Retailing and Consumer Services, 23, 125–132. https://doi.org/10.1016/j.jretconser.2014.12.009

    Yucesoy, B., Wang, X., & Huang, J. (2018). Success in books: A big data approach to bestsellers. EPJ Data Science, 7(1), 7. https://doi.org/10.1140/epjds/s13688-018-0135-y

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  • [Solved] Week 4 Discussion Response- Marketing for Competitiveness

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    – ## Week4DiscussionResponse-MarketingForCompetitvness.docx – ## Week2LearningResources-MarketingforCompetitiveness.docx – ## Week1LearningResources-MarketingforCompetitiveness.docx – Week3LearningResources-MarketingforCompetitiveness.docx **## Week4DiscussionResponse-MarketingForCompetitvness.docx*…

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    – ## Week4DiscussionResponse-MarketingForCompetitvness.docx

    – ## Week2LearningResources-MarketingforCompetitiveness.docx

    – ## Week1LearningResources-MarketingforCompetitiveness.docx

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    **## Week4DiscussionResponse-MarketingForCompetitvness.docx**

    **Colleague 1**

    Delores Langston

    AI can give companies a new level of power and precision in the way they approach targeting in their campaigns. If used correctly, this presents a significant opportunity to make campaigns more effective. However, AI also presents new risks that marketers should be aware of and consider when using it for targeted marketing.

    The two benefits of AI in targeting that stand out to me are:

    1. Personalization at scale: AI allows companies to customize ads, recommendations, and offers for each individual customer based on their unique preferences, needs, and behavior, which can significantly improve engagement and satisfaction (Boone, 2023).

    2. Efficiency and ROI: Automation of tasks such as segmentation and predictive analytics can lead to less ad spending on ineffective targeting options, while insights can help marketers focus on those strategies with the highest likelihood of conversion.

    The two risks are:

    1. Bias and discrimination: Biased data fed to AI systems can produce biased outcomes, which can lead to groups being excluded or targeted in harmful or unfair ways.

    2. Data privacy: As targeted marketing depends on detailed personal data, there is a risk of intrusion or perceived intrusion of customers’ privacy, as well as concerns about data security (Boone, 2023).

    The main ethical concerns that AI in marketing raises, in my opinion, are transparency, fairness, and consumer autonomy. Customers have the right to know how their data is being used, and to have control over that data. My recommendations to reduce or eliminate these ethical concerns are:

    · Transparency regarding data collection and the use of AI.

    · Regular audits to check for bias in targeting.

    · Minimizing data collection to only what is necessary.

    · Providing customers with opt-in/opt-out choices to allow them to make their own decisions.

    I believe that AI can help make marketing more efficient and customer-friendly, but only if it is used ethically. Overreaching could easily result in companies losing the trust they’re trying to gain in the first place.

    Boone, S. (2023, March 16). Artificial intelligence (AI) and marketing ethics. Association of National Advertisers.
    [https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics](https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics)

    **Colleague 2**

    Ashmir Chhetry

    Hello Class,

    AI has changed the way organizations approach marketing, especially with targeted strategies. One of the most valuable benefits is that it can quickly process large amounts of data to predict consumer behavior, which makes campaigns more personal and relevant. It also handles repetitive tasks with accuracy, saving time and improving efficiency (Boone, 2023). In a midsize law firm like mine, this could mean identifying individuals who are actively searching for legal services in specific practice areas, allowing outreach efforts to be more focused and client centered.

    There are also clear risks to consider. Heavy reliance on algorithms may result in certain groups of potential clients being overlooked or misrepresented. Another concern is how personal data is managed, since mishandling sensitive information can damage trust and create legal or reputational problems (Fletcher, 2023). In a legal environment where confidentiality is essential, these risks carry significant weight.

    The ethical concerns surrounding AI often center on fairness, transparency, and privacy. Boone (2023) highlights the importance of using AI responsibly to avoid bias or discrimination, while Fletcher (2023) notes that human oversight is necessary to prevent misuse. To address these concerns, I believe firms should conduct regular audits of AI tools, ensure compliance with data privacy laws, and clearly communicate with clients about how their information is being used. Striking a balance between efficiency and ethics helps protect client relationships and preserve trust, which is the foundation of legal practice.

    References
    Boone, S. (2023, March 16).
    _Artificial intelligence (AI) and marketing ethics._ Association of National Advertisers.
    [https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics](https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics)

    Fletcher, K. (2023, May 30).
    _AI is considered the “wild west”—here’s how marketers can rein it in and ensure ethical use._ Entrepreneur.
    [https://www.entrepreneur.com/science-technology/how-marketers-can-ensure-theyre-using-ai-ethically/452285](https://www.entrepreneur.com/science-technology/how-marketers-can-ensure-theyre-using-ai-ethically/452285)

    **## Week2LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 2 Learning Resources**

    **The customer’s need (The influencer)**

    Through these resources, you will examine how to define customers’ needs. Customers’ needs are rooted in seeking solutions a product or service may provide. We identify those needs in marketing by asking the questions that solicit feedback to enhance our processes and practices. Through these resources, you will explore how customers’ needs are met using solid marketing practices.

    · Balis, J. (2021, March 10).
    [10 truths about marketing after the pandemic](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH06884-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 1–11.
    [http://hbr.org](http://hbr.org/)

    · Breschi, A. (2021).
    [16 types of customer needs (and how to solve for them)Links to an external site.](https://blog.hubspot.com/service/customer-needs).
    _HubSpot_ .
    [https://blog.hubspot.com/service/customer-needs](https://blog.hubspot.com/service/customer-needs)

    · Haas, S., McClain, J., McInerney, P., & Timelin, B. (2020, October 16).
    [_Reimagining consumer-goods innovation for the next normal_ Links to an external site.](https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal). McKinsey & Company.
    [https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal](https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal)

    · Kiely, T. J. (2017, August 2).
    [_How social media can drive product innovation_ Links to an external site.](https://www.falcon.io/insights-hub/topics/customer-engagement/social-media-can-drive-product-innovation-social-listening/). Falcon.IO.
    [https://www.falcon.io/insights-hub/topics/customer-engagement/social-media-can-drive-product-innovation-social-listening/](https://www.falcon.io/insights-hub/topics/customer-engagement/social-media-can-drive-product-innovation-social-listening/)

    **The Industry and Competition/Social Media Being the Influencer**

    Social media influence refers to the impact of other people’s thinking and behavior in an online community. The more influence a person has, the more appeal that individual has to companies or other individuals who want to promote an idea or sell a product. Social media possesses incredible influential power, and since the advent of the Internet, it has evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities, and people.

    · Christensen, C. M., Ojomo, E., & Dillon, K. (2019, January 1).
    [Cracking frontier markets](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1901F-PDF-ENG%2Frich-text).
    _Harvard Business Review, 97_ (1), 90–101.

    · Digital Garage. (2019, January 14).
    [_How retargeting works_ Links to an external site.](https://www.youtube.com/watch?v=K8_yzdZbOlA) [Video]. YouTube.
    [https://www.youtube.com/watch?v=K8_yzdZbOlA](https://www.youtube.com/watch?v=K8_yzdZbOlA)

    **Effective Marketing Strategies**

    Marketing strategy provides a roadmap to a business’s overall game plan for reaching its prospective consumers and turning them into customers. There are several components to a successful marketing strategy. Through these resources, you will examine some of those key components, like the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements in these resources.

    · Crestodina, A. (2020).
    [Data-driven empathy: 7 charts that show how to make smart marketing decisionsLinks to an external site.](https://www.orbitmedia.com/blog/data-driven-marketing-decisions).
    _Orbit Media Studios_ . https://www.orbitmedia.com/blog/data-driven-marketing-decisions

    · Karpenkova, A. (2020, April 3).
    [Digital marketing strategies brands often overlookLinks to an external site.](https://www.digitalmarketer.com/blog/overlooked-digital-marketing-strategies).
    _DigitalMarketer_ .
    [https://www.digitalmarketer.com/blog/overlooked-digital-marketing-strategies](https://www.digitalmarketer.com/blog/overlooked-digital-marketing-strategies) **Time Estimate:** 8 minutes

    · Schillewaert, N. (2020, July 7).
    [Brand religions: The 3 beliefs of the influencer religionLinks to an external site.](https://insites-consulting.com/blog/brand-religions-the-3-beliefs-of-the-influencer-religion/).
    _InSites Consulting_ .
    [https://insites-consulting.com/blog/brand-religions-the-3-beliefs-of-the-influencer-religion/](https://insites-consulting.com/blog/brand-religions-the-3-beliefs-of-the-influencer-religion/)

    **Social Media Marketing**

    We have all been exposed to some sort of social media and its influence on our decision making, but what about when we apply marketing? Social media marketing, sometimes called e-marketing or digital marketing, uses social media platforms and websites to promote a product or service. Using these resources, you will explore how social media marketing builds on the overall marketing strategy.

    · Charlesworth, A. (2017).
    [What is social media marketing?Links to an external site.](https://ebookcentral.proquest.com/lib/waldenu/reader.action?docID=5165168&ppg=56) In
    _Social media marketing: Marketing panacea or the emperor’s new digital clothes?_ (pp. 39–70). Business Expert Press.

    · Charlesworth, A. (2017).
    [Social media marketing: What works, what doesn’t…and whyLinks to an external site.](https://ebookcentral.proquest.com/lib/waldenu/reader.action?docID=5165168&ppg=132). In
    _Social media marketing: Marketing panacea or the emperor’s new digital clothes?_ (pp. 115–143). Business Expert Press.

    · Davis, X. (n.d.).
    [_7 steps for an effective social media marketing plan_ Links to an external site.](https://ducttapemarketing.com/social-media-marketing-plan/). Duct Tape Marketing.
    [https://ducttapemarketing.com/social-media-marketing-plan/](https://ducttapemarketing.com/social-media-marketing-plan/)

    · Digital Garage. (2019, January 14).
    [_Social media campaigns for mobile_ Links to an external site.](https://www.youtube.com/watch?v=5TQUgS3TNG4) [Video]. YouTube. https://www.youtube.com/watch?v=5TQUgS3TNG4

    **## Week1LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 1: Learning Resources**

    **Mindsets and Purposes**

    When you think of mindset and purpose, what comes to mind? Your mindset plays a critical role in determining how you cope with life's challenges. A person with a growth mindset tends to have a hunger for learning and a desire to work hard and discover new things. This often translates into academic achievement. What does it mean to have purpose? Purpose is the reason something exists, an intended end, an aim, or a goal. Purpose creates meaning, offers a sense of direction, and helps guide our paths, behaviors, and goals. Through these resources, you will examine the connection between mindset and purpose. Consider how you approach these two valuable tools.

    · Centaur Media. (n.d.).
    [_Six ways consumer mindsets have changed since COVID-19_ Links to an external site.](https://www.marketingweek.com/six-ways-consumer-mindsets-changed-covid-19/). Marketing Week.
    [https://www.marketingweek.com/six-ways-consumer-mindsets-changed-covid-19/](https://www.marketingweek.com/six-ways-consumer-mindsets-changed-covid-19/)

    · Egol, M., & Khurana, A. (2020, September 30).
    [Six building blocks for revitalized B2B marketing and salesLinks to an external site.](https://www.strategy-business.com/blog/Six-building-blocks-for-revitalized-B2B-marketing-and-sales).
    _strategy + business_ .
    [https://www.strategy-business.com/blog/Six-building-blocks-for-revitalized-B2B-marketing-and-sales](https://www.strategy-business.com/blog/Six-building-blocks-for-revitalized-B2B-marketing-and-sales)

    · Gregg, B., Kim, A., & Perrey, J. (2020, April 23).
    [_Leading with purpose: How marketing and sales leaders can shape the next normalLinks to an external site._](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/leading-with-purpose-how-marketing-and-sales-leaders-can-shape-the-next-normal) _._ McKinsey & Company.
    [https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/leading-with-purpose-how-marketing-and-sales-leaders-can-shape-the-next-normal](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/leading-with-purpose-how-marketing-and-sales-leaders-can-shape-the-next-normal)

    · McKinsey & Company. (2020, October 15).
    [_The evolving consumer: How COVID-19 is changing the way we shop_ Links to an external site.](https://www.mckinsey.com/about-us/covid-response-center/leadership-mindsets/webinars/evolving-consumer-how-covid-19-has-changed-us-shopping-habits).
    [https://www.mckinsey.com/about-us/covid-response-center/leadership-mindsets/webinars/evolving-consumer-how-covid-19-has-changed-us-shopping-habits](https://www.mckinsey.com/about-us/covid-response-center/leadership-mindsets/webinars/evolving-consumer-how-covid-19-has-changed-us-shopping-habits)

    **Making a Decision**

    When faced with a problem, how do you go about deciding how to solve it? Do you think about what you have always done and try to approach the problem using your experience to guide you? Or do you try to remove your preconceived ideas and think only about the situation at hand, considering multiple perspectives and working to “think outside the box”? In its simplest sense, decision making is a process; it’s the act of choosing between two or more courses of action. In the wider context of problem solving, decision making involves choosing between possible solutions to a problem. Decisions can be made either through an intuitive process or reasoned process—or a combination of the two. Using these resources, you will examine the decision-making process and how it involves both the consumer and the marketers’ thinking processes.

    · Andriendko, O. (2015, November 11).
    [_Psychology and #marketing: What influences our decisions_ Links to an external site.](https://www.searchenginejournal.com/psychology-marketing-influences-decisions/142368/). SEJ.
    [https://www.searchenginejournal.com/psychology-marketing-influences-decisions/142368/](https://www.searchenginejournal.com/psychology-marketing-influences-decisions/142368/)

    · Crespo, C. (2015, April 13).
    [How do people make decisions online?Links to an external site.](https://www.goodbarber.com/blog/how-do-people-make-decisions-online-a580/) _Good Barber_ .
    [https://www.goodbarber.com/blog/how-do-people-make-decisions-online-a580/](https://www.goodbarber.com/blog/how-do-people-make-decisions-online-a580/)

    · Mehrguth, G. (n.d.).
    [5 stages of the consumer decision-making process and how it’s changedLinks to an external site.](https://directiveconsulting.com/blog/5-stages-of-the-consumer-decision-making-process-and-how-its-different/).
    _Directive_ .
    [https://directiveconsulting.com/blog/5-stages-of-the-consumer-decision-making-process-and-how-its-different/](https://directiveconsulting.com/blog/5-stages-of-the-consumer-decision-making-process-and-how-its-different/)

    **Conditioning and Culture**

    Cultural conditioning is a process through which we absorb and interpret the influences, norms, and messaging from our environment and translate them into what we believe to be acceptable behaviors. Each person absorbs the cultures around them through a different lens and interprets them in their own way. At some point in your life, you have likely engaged in conditioning, which is simply the process of interpreting and applying the influences in your environment. Through these resources, you will explore the effects of culture and conditioning on marketing.

    · Belyh, A. (2019, September 23).
    [_Customer psychology frameworks_ Links to an external site.](https://www.cleverism.com/customer-psychology-frameworks/). Cleverism.
    [https://www.cleverism.com/customer-psychology-frameworks/](https://www.cleverism.com/customer-psychology-frameworks/)

    · Ceruto, S. (2020, February 19).
    [_The psychological concept that can make you a more effective marketer_ Links to an external site.](https://www.forbes.com/sites/forbescoachescouncil/2020/02/19/the-psychological-concept-that-can-make-you-a-more-effective-marketer/?sh=103c249021a4). Forbes.
    [https://www.forbes.com/sites/forbescoachescouncil/2020/02/19/the-psychological-concept-that-can-make-you-a-more-effective-marketer/?sh=103c249021a4](https://www.forbes.com/sites/forbescoachescouncil/2020/02/19/the-psychological-concept-that-can-make-you-a-more-effective-marketer/?sh=103c249021a4)

    · Fields, R. (2014, April 7).
    [_Culture as competitive advantage for marketers_ Links to an external site.](https://www.forbes.com/sites/onmarketing/2014/04/07/culture-as-competitive-advantage-for-marketers/?sh=716d9d067a13). Forbes.
    [https://www.forbes.com/sites/onmarketing/2014/04/07/culture-as-competitive-advantage-for-marketers/?sh=716d9d067a13](https://www.forbes.com/sites/onmarketing/2014/04/07/culture-as-competitive-advantage-for-marketers/?sh=716d9d067a13)

    · Zoeller, S. (2021, March 15).
    [How Apple uses consumer behavior marketing to winLinks to an external site.](https://www.stephenzoeller.com/apple-consumer-behavior-marketing/).
    _Stephen Zoeller’s Marketing Blog_ .
    [https://www.stephenzoeller.com/apple-consumer-behavior-marketing/](https://www.stephenzoeller.com/apple-consumer-behavior-marketing/)

    **Week3LearningResources-MarketingforCompetitiveness.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week3learningresources-marketingforcompetitiveness-docx-10400757)

    **Week3LearningResources-MarketingforCompetitiveness.docx**

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    **## Week4DiscussionResponse-MarketingForCompetitvness.docx**

    **Colleague 1**

    Delores Langston

    AI can give companies a new level of power and precision in the way they approach targeting in their campaigns. If used correctly, this presents a significant opportunity to make campaigns more effective. However, AI also presents new risks that marketers should be aware of and consider when using it for targeted marketing.

    The two benefits of AI in targeting that stand out to me are:

    1. Personalization at scale: AI allows companies to customize ads, recommendations, and offers for each individual customer based on their unique preferences, needs, and behavior, which can significantly improve engagement and satisfaction (Boone, 2023).

    2. Efficiency and ROI: Automation of tasks such as segmentation and predictive analytics can lead to less ad spending on ineffective targeting options, while insights can help marketers focus on those strategies with the highest likelihood of conversion.

    The two risks are:

    1. Bias and discrimination: Biased data fed to AI systems can produce biased outcomes, which can lead to groups being excluded or targeted in harmful or unfair ways.

    2. Data privacy: As targeted marketing depends on detailed personal data, there is a risk of intrusion or perceived intrusion of customers’ privacy, as well as concerns about data security (Boone, 2023).

    The main ethical concerns that AI in marketing raises, in my opinion, are transparency, fairness, and consumer autonomy. Customers have the right to know how their data is being used, and to have control over that data. My recommendations to reduce or eliminate these ethical concerns are:

    · Transparency regarding data collection and the use of AI.

    · Regular audits to check for bias in targeting.

    · Minimizing data collection to only what is necessary.

    · Providing customers with opt-in/opt-out choices to allow them to make their own decisions.

    I believe that AI can help make marketing more efficient and customer-friendly, but only if it is used ethically. Overreaching could easily result in companies losing the trust they’re trying to gain in the first place.

    Boone, S. (2023, March 16). Artificial intelligence (AI) and marketing ethics. Association of National Advertisers.
    [https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics](https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics)

    **Colleague 2**

    Ashmir Chhetry

    Hello Class,

    AI has changed the way organizations approach marketing, especially with targeted strategies. One of the most valuable benefits is that it can quickly process large amounts of data to predict consumer behavior, which makes campaigns more personal and relevant. It also handles repetitive tasks with accuracy, saving time and improving efficiency (Boone, 2023). In a midsize law firm like mine, this could mean identifying individuals who are actively searching for legal services in specific practice areas, allowing outreach efforts to be more focused and client centered.

    There are also clear risks to consider. Heavy reliance on algorithms may result in certain groups of potential clients being overlooked or misrepresented. Another concern is how personal data is managed, since mishandling sensitive information can damage trust and create legal or reputational problems (Fletcher, 2023). In a legal environment where confidentiality is essential, these risks carry significant weight.

    The ethical concerns surrounding AI often center on fairness, transparency, and privacy. Boone (2023) highlights the importance of using AI responsibly to avoid bias or discrimination, while Fletcher (2023) notes that human oversight is necessary to prevent misuse. To address these concerns, I believe firms should conduct regular audits of AI tools, ensure compliance with data privacy laws, and clearly communicate with clients about how their information is being used. Striking a balance between efficiency and ethics helps protect client relationships and preserve trust, which is the foundation of legal practice.

    References
    Boone, S. (2023, March 16).
    _Artificial intelligence (AI) and marketing ethics._ Association of National Advertisers.
    [https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics](https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics)

    Fletcher, K. (2023, May 30).
    _AI is considered the “wild west”—here’s how marketers can rein it in and ensure ethical use._ Entrepreneur.
    [https://www.entrepreneur.com/science-technology/how-marketers-can-ensure-theyre-using-ai-ethically/452285](https://www.entrepreneur.com/science-technology/how-marketers-can-ensure-theyre-using-ai-ethically/452285)

    **## Week2LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 2 Learning Resources**

    **The customer’s need (The influencer)**

    Through these resources, you will examine how to define customers’ needs. Customers’ needs are rooted in seeking solutions a product or service may provide. We identify those needs in marketing by asking the questions that solicit feedback to enhance our processes and practices. Through these resources, you will explore how customers’ needs are met using solid marketing practices.

    · Balis, J. (2021, March 10).
    [10 truths about marketing after the pandemic](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH06884-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 1–11.
    [http://hbr.org](http://hbr.org/)

    · Breschi, A. (2021).
    [16 types of customer needs (and how to solve for them)Links to an external site.](https://blog.hubspot.com/service/customer-needs).
    _HubSpot_ .
    [https://blog.hubspot.com/service/customer-needs](https://blog.hubspot.com/service/customer-needs)

    · Haas, S., McClain, J., McInerney, P., & Timelin, B. (2020, October 16).
    [_Reimagining consumer-goods innovation for the next normal_ Links to an external site.](https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal). McKinsey & Company.
    [https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal](https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal)

    · Kiely, T. J. (2017, August 2).
    [_How social media can drive product innovation_ Links to an external site.](https://www.falcon.io/insights-hub/topics/customer-engagement/social-media-can-drive-product-innovation-social-listening/). Falcon.IO.
    [https://www.falcon.io/insights-hub/topics/customer-engagement/social-media-can-drive-product-innovation-social-listening/](https://www.falcon.io/insights-hub/topics/customer-engagement/social-media-can-drive-product-innovation-social-listening/)

    **The Industry and Competition/Social Media Being the Influencer**

    Social media influence refers to the impact of other people’s thinking and behavior in an online community. The more influence a person has, the more appeal that individual has to companies or other individuals who want to promote an idea or sell a product. Social media possesses incredible influential power, and since the advent of the Internet, it has evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities, and people.

    · Christensen, C. M., Ojomo, E., & Dillon, K. (2019, January 1).
    [Cracking frontier markets](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1901F-PDF-ENG%2Frich-text).
    _Harvard Business Review, 97_ (1), 90–101.

    · Digital Garage. (2019, January 14).
    [_How retargeting works_ Links to an external site.](https://www.youtube.com/watch?v=K8_yzdZbOlA) [Video]. YouTube.
    [https://www.youtube.com/watch?v=K8_yzdZbOlA](https://www.youtube.com/watch?v=K8_yzdZbOlA)

    **Effective Marketing Strategies**

    Marketing strategy provides a roadmap to a business’s overall game plan for reaching its prospective consumers and turning them into customers. There are several components to a successful marketing strategy. Through these resources, you will examine some of those key components, like the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements in these resources.

    · Crestodina, A. (2020).
    [Data-driven empathy: 7 charts that show how to make smart marketing decisionsLinks to an external site.](https://www.orbitmedia.com/blog/data-driven-marketing-decisions).
    _Orbit Media Studios_ . https://www.orbitmedia.com/blog/data-driven-marketing-decisions

    · Karpenkova, A. (2020, April 3).
    [Digital marketing strategies brands often overlookLinks to an external site.](https://www.digitalmarketer.com/blog/overlooked-digital-marketing-strategies).
    _DigitalMarketer_ .
    [https://www.digitalmarketer.com/blog/overlooked-digital-marketing-strategies](https://www.digitalmarketer.com/blog/overlooked-digital-marketing-strategies) **Time Estimate:** 8 minutes

    · Schillewaert, N. (2020, July 7).
    [Brand religions: The 3 beliefs of the influencer religionLinks to an external site.](https://insites-consulting.com/blog/brand-religions-the-3-beliefs-of-the-influencer-religion/).
    _InSites Consulting_ .
    [https://insites-consulting.com/blog/brand-religions-the-3-beliefs-of-the-influencer-religion/](https://insites-consulting.com/blog/brand-religions-the-3-beliefs-of-the-influencer-religion/)

    **Social Media Marketing**

    We have all been exposed to some sort of social media and its influence on our decision making, but what about when we apply marketing? Social media marketing, sometimes called e-marketing or digital marketing, uses social media platforms and websites to promote a product or service. Using these resources, you will explore how social media marketing builds on the overall marketing strategy.

    · Charlesworth, A. (2017).
    [What is social media marketing?Links to an external site.](https://ebookcentral.proquest.com/lib/waldenu/reader.action?docID=5165168&ppg=56) In
    _Social media marketing: Marketing panacea or the emperor’s new digital clothes?_ (pp. 39–70). Business Expert Press.

    · Charlesworth, A. (2017).
    [Social media marketing: What works, what doesn’t…and whyLinks to an external site.](https://ebookcentral.proquest.com/lib/waldenu/reader.action?docID=5165168&ppg=132). In
    _Social media marketing: Marketing panacea or the emperor’s new digital clothes?_ (pp. 115–143). Business Expert Press.

    · Davis, X. (n.d.).
    [_7 steps for an effective social media marketing plan_ Links to an external site.](https://ducttapemarketing.com/social-media-marketing-plan/). Duct Tape Marketing.
    [https://ducttapemarketing.com/social-media-marketing-plan/](https://ducttapemarketing.com/social-media-marketing-plan/)

    · Digital Garage. (2019, January 14).
    [_Social media campaigns for mobile_ Links to an external site.](https://www.youtube.com/watch?v=5TQUgS3TNG4) [Video]. YouTube. https://www.youtube.com/watch?v=5TQUgS3TNG4

    **## Week1LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 1: Learning Resources**

    **Mindsets and Purposes**

    When you think of mindset and purpose, what comes to mind? Your mindset plays a critical role in determining how you cope with life's challenges. A person with a growth mindset tends to have a hunger for learning and a desire to work hard and discover new things. This often translates into academic achievement. What does it mean to have purpose? Purpose is the reason something exists, an intended end, an aim, or a goal. Purpose creates meaning, offers a sense of direction, and helps guide our paths, behaviors, and goals. Through these resources, you will examine the connection between mindset and purpose. Consider how you approach these two valuable tools.

    · Centaur Media. (n.d.).
    [_Six ways consumer mindsets have changed since COVID-19_ Links to an external site.](https://www.marketingweek.com/six-ways-consumer-mindsets-changed-covid-19/). Marketing Week.
    [https://www.marketingweek.com/six-ways-consumer-mindsets-changed-covid-19/](https://www.marketingweek.com/six-ways-consumer-mindsets-changed-covid-19/)

    · Egol, M., & Khurana, A. (2020, September 30).
    [Six building blocks for revitalized B2B marketing and salesLinks to an external site.](https://www.strategy-business.com/blog/Six-building-blocks-for-revitalized-B2B-marketing-and-sales).
    _strategy + business_ .
    [https://www.strategy-business.com/blog/Six-building-blocks-for-revitalized-B2B-marketing-and-sales](https://www.strategy-business.com/blog/Six-building-blocks-for-revitalized-B2B-marketing-and-sales)

    · Gregg, B., Kim, A., & Perrey, J. (2020, April 23).
    [_Leading with purpose: How marketing and sales leaders can shape the next normalLinks to an external site._](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/leading-with-purpose-how-marketing-and-sales-leaders-can-shape-the-next-normal) _._ McKinsey & Company.
    [https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/leading-with-purpose-how-marketing-and-sales-leaders-can-shape-the-next-normal](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/leading-with-purpose-how-marketing-and-sales-leaders-can-shape-the-next-normal)

    · McKinsey & Company. (2020, October 15).
    [_The evolving consumer: How COVID-19 is changing the way we shop_ Links to an external site.](https://www.mckinsey.com/about-us/covid-response-center/leadership-mindsets/webinars/evolving-consumer-how-covid-19-has-changed-us-shopping-habits).
    [https://www.mckinsey.com/about-us/covid-response-center/leadership-mindsets/webinars/evolving-consumer-how-covid-19-has-changed-us-shopping-habits](https://www.mckinsey.com/about-us/covid-response-center/leadership-mindsets/webinars/evolving-consumer-how-covid-19-has-changed-us-shopping-habits)

    **Making a Decision**

    When faced with a problem, how do you go about deciding how to solve it? Do you think about what you have always done and try to approach the problem using your experience to guide you? Or do you try to remove your preconceived ideas and think only about the situation at hand, considering multiple perspectives and working to “think outside the box”? In its simplest sense, decision making is a process; it’s the act of choosing between two or more courses of action. In the wider context of problem solving, decision making involves choosing between possible solutions to a problem. Decisions can be made either through an intuitive process or reasoned process—or a combination of the two. Using these resources, you will examine the decision-making process and how it involves both the consumer and the marketers’ thinking processes.

    · Andriendko, O. (2015, November 11).
    [_Psychology and #marketing: What influences our decisions_ Links to an external site.](https://www.searchenginejournal.com/psychology-marketing-influences-decisions/142368/). SEJ.
    [https://www.searchenginejournal.com/psychology-marketing-influences-decisions/142368/](https://www.searchenginejournal.com/psychology-marketing-influences-decisions/142368/)

    · Crespo, C. (2015, April 13).
    [How do people make decisions online?Links to an external site.](https://www.goodbarber.com/blog/how-do-people-make-decisions-online-a580/) _Good Barber_ .
    [https://www.goodbarber.com/blog/how-do-people-make-decisions-online-a580/](https://www.goodbarber.com/blog/how-do-people-make-decisions-online-a580/)

    · Mehrguth, G. (n.d.).
    [5 stages of the consumer decision-making process and how it’s changedLinks to an external site.](https://directiveconsulting.com/blog/5-stages-of-the-consumer-decision-making-process-and-how-its-different/).
    _Directive_ .
    [https://directiveconsulting.com/blog/5-stages-of-the-consumer-decision-making-process-and-how-its-different/](https://directiveconsulting.com/blog/5-stages-of-the-consumer-decision-making-process-and-how-its-different/)

    **Conditioning and Culture**

    Cultural conditioning is a process through which we absorb and interpret the influences, norms, and messaging from our environment and translate them into what we believe to be acceptable behaviors. Each person absorbs the cultures around them through a different lens and interprets them in their own way. At some point in your life, you have likely engaged in conditioning, which is simply the process of interpreting and applying the influences in your environment. Through these resources, you will explore the effects of culture and conditioning on marketing.

    · Belyh, A. (2019, September 23).
    [_Customer psychology frameworks_ Links to an external site.](https://www.cleverism.com/customer-psychology-frameworks/). Cleverism.
    [https://www.cleverism.com/customer-psychology-frameworks/](https://www.cleverism.com/customer-psychology-frameworks/)

    · Ceruto, S. (2020, February 19).
    [_The psychological concept that can make you a more effective marketer_ Links to an external site.](https://www.forbes.com/sites/forbescoachescouncil/2020/02/19/the-psychological-concept-that-can-make-you-a-more-effective-marketer/?sh=103c249021a4). Forbes.
    [https://www.forbes.com/sites/forbescoachescouncil/2020/02/19/the-psychological-concept-that-can-make-you-a-more-effective-marketer/?sh=103c249021a4](https://www.forbes.com/sites/forbescoachescouncil/2020/02/19/the-psychological-concept-that-can-make-you-a-more-effective-marketer/?sh=103c249021a4)

    · Fields, R. (2014, April 7).
    [_Culture as competitive advantage for marketers_ Links to an external site.](https://www.forbes.com/sites/onmarketing/2014/04/07/culture-as-competitive-advantage-for-marketers/?sh=716d9d067a13). Forbes.
    [https://www.forbes.com/sites/onmarketing/2014/04/07/culture-as-competitive-advantage-for-marketers/?sh=716d9d067a13](https://www.forbes.com/sites/onmarketing/2014/04/07/culture-as-competitive-advantage-for-marketers/?sh=716d9d067a13)

    · Zoeller, S. (2021, March 15).
    [How Apple uses consumer behavior marketing to winLinks to an external site.](https://www.stephenzoeller.com/apple-consumer-behavior-marketing/).
    _Stephen Zoeller’s Marketing Blog_ .
    [https://www.stephenzoeller.com/apple-consumer-behavior-marketing/](https://www.stephenzoeller.com/apple-consumer-behavior-marketing/)

    **Week3LearningResources-MarketingforCompetitiveness.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week3learningresources-marketingforcompetitiveness-docx-10400757)

    **## Week4DiscussionResponse-MarketingForCompetitvness.docx**

    **Colleague 1**

    Delores Langston

    AI can give companies a new level of power and precision in the way they approach targeting in their campaigns. If used correctly, this presents a significant opportunity to make campaigns more effective. However, AI also presents new risks that marketers should be aware of and consider when using it for targeted marketing.

    The two benefits of AI in targeting that stand out to me are:

    1. Personalization at scale: AI allows companies to customize ads, recommendations, and offers for each individual customer based on their unique preferences, needs, and behavior, which can significantly improve engagement and satisfaction (Boone, 2023).

    2. Efficiency and ROI: Automation of tasks such as segmentation and predictive analytics can lead to less ad spending on ineffective targeting options, while insights can help marketers focus on those strategies with the highest likelihood of conversion.

    The two risks are:

    1. Bias and discrimination: Biased data fed to AI systems can produce biased outcomes, which can lead to groups being excluded or targeted in harmful or unfair ways.

    2. Data privacy: As targeted marketing depends on detailed personal data, there is a risk of intrusion or perceived intrusion of customers’ privacy, as well as concerns about data security (Boone, 2023).

    The main ethical concerns that AI in marketing raises, in my opinion, are transparency, fairness, and consumer autonomy. Customers have the right to know how their data is being used, and to have control over that data. My recommendations to reduce or eliminate these ethical concerns are:

    · Transparency regarding data collection and the use of AI.

    · Regular audits to check for bias in targeting.

    · Minimizing data collection to only what is necessary.

    · Providing customers with opt-in/opt-out choices to allow them to make their own decisions.

    I believe that AI can help make marketing more efficient and customer-friendly, but only if it is used ethically. Overreaching could easily result in companies losing the trust they’re trying to gain in the first place.

    Boone, S. (2023, March 16). Artificial intelligence (AI) and marketing ethics. Association of National Advertisers.
    [https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics](https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics)

    **Colleague 2**

    Ashmir Chhetry

    Hello Class,

    AI has changed the way organizations approach marketing, especially with targeted strategies. One of the most valuable benefits is that it can quickly process large amounts of data to predict consumer behavior, which makes campaigns more personal and relevant. It also handles repetitive tasks with accuracy, saving time and improving efficiency (Boone, 2023). In a midsize law firm like mine, this could mean identifying individuals who are actively searching for legal services in specific practice areas, allowing outreach efforts to be more focused and client centered.

    There are also clear risks to consider. Heavy reliance on algorithms may result in certain groups of potential clients being overlooked or misrepresented. Another concern is how personal data is managed, since mishandling sensitive information can damage trust and create legal or reputational problems (Fletcher, 2023). In a legal environment where confidentiality is essential, these risks carry significant weight.

    The ethical concerns surrounding AI often center on fairness, transparency, and privacy. Boone (2023) highlights the importance of using AI responsibly to avoid bias or discrimination, while Fletcher (2023) notes that human oversight is necessary to prevent misuse. To address these concerns, I believe firms should conduct regular audits of AI tools, ensure compliance with data privacy laws, and clearly communicate with clients about how their information is being used. Striking a balance between efficiency and ethics helps protect client relationships and preserve trust, which is the foundation of legal practice.

    References
    Boone, S. (2023, March 16).
    _Artificial intelligence (AI) and marketing ethics._ Association of National Advertisers.
    [https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics](https://www.ana.net/miccontent/show/id/ii-2023-03-et-ai-mktg-ethics)

    Fletcher, K. (2023, May 30).
    _AI is considered the “wild west”—here’s how marketers can rein it in and ensure ethical use._ Entrepreneur.
    [https://www.entrepreneur.com/science-technology/how-marketers-can-ensure-theyre-using-ai-ethically/452285](https://www.entrepreneur.com/science-technology/how-marketers-can-ensure-theyre-using-ai-ethically/452285)

    **## Week2LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 2 Learning Resources**

    **The customer’s need (The influencer)**

    Through these resources, you will examine how to define customers’ needs. Customers’ needs are rooted in seeking solutions a product or service may provide. We identify those needs in marketing by asking the questions that solicit feedback to enhance our processes and practices. Through these resources, you will explore how customers’ needs are met using solid marketing practices.

    · Balis, J. (2021, March 10).
    [10 truths about marketing after the pandemic](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH06884-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 1–11.
    [http://hbr.org](http://hbr.org/)

    · Breschi, A. (2021).
    [16 types of customer needs (and how to solve for them)Links to an external site.](https://blog.hubspot.com/service/customer-needs).
    _HubSpot_ .
    [https://blog.hubspot.com/service/customer-needs](https://blog.hubspot.com/service/customer-needs)

    · Haas, S., McClain, J., McInerney, P., & Timelin, B. (2020, October 16).
    [_Reimagining consumer-goods innovation for the next normal_ Links to an external site.](https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal). McKinsey & Company.
    [https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal](https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal)

    · Kiely, T. J. (2017, August 2).
    [_How social media can drive product innovation_ Links to an external site.](https://www.falcon.io/insights-hub/topics/customer-engagement/social-media-can-drive-product-innovation-social-listening/). Falcon.IO.
    [https://www.falcon.io/insights-hub/topics/customer-engagement/social-media-can-drive-product-innovation-social-listening/](https://www.falcon.io/insights-hub/topics/customer-engagement/social-media-can-drive-product-innovation-social-listening/)

    **The Industry and Competition/Social Media Being the Influencer**

    Social media influence refers to the impact of other people’s thinking and behavior in an online community. The more influence a person has, the more appeal that individual has to companies or other individuals who want to promote an idea or sell a product. Social media possesses incredible influential power, and since the advent of the Internet, it has evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities, and people.

    · Christensen, C. M., Ojomo, E., & Dillon, K. (2019, January 1).
    [Cracking frontier markets](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1901F-PDF-ENG%2Frich-text).
    _Harvard Business Review, 97_ (1), 90–101.

    · Digital Garage. (2019, January 14).
    [_How retargeting works_ Links to an external site.](https://www.youtube.com/watch?v=K8_yzdZbOlA) [Video]. YouTube.
    [https://www.youtube.com/watch?v=K8_yzdZbOlA](https://www.youtube.com/watch?v=K8_yzdZbOlA)

    **Effective Marketing Strategies**

    Marketing strategy provides a roadmap to a business’s overall game plan for reaching its prospective consumers and turning them into customers. There are several components to a successful marketing strategy. Through these resources, you will examine some of those key components, like the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements in these resources.

    · Crestodina, A. (2020).
    [Data-driven empathy: 7 charts that show how to make smart marketing decisionsLinks to an external site.](https://www.orbitmedia.com/blog/data-driven-marketing-decisions).
    _Orbit Media Studios_ . https://www.orbitmedia.com/blog/data-driven-marketing-decisions

    · Karpenkova, A. (2020, April 3).
    [Digital marketing strategies brands often overlookLinks to an external site.](https://www.digitalmarketer.com/blog/overlooked-digital-marketing-strategies).
    _DigitalMarketer_ .
    [https://www.digitalmarketer.com/blog/overlooked-digital-marketing-strategies](https://www.digitalmarketer.com/blog/overlooked-digital-marketing-strategies) **Time Estimate:** 8 minutes

    · Schillewaert, N. (2020, July 7).
    [Brand religions: The 3 beliefs of the influencer religionLinks to an external site.](https://insites-consulting.com/blog/brand-religions-the-3-beliefs-of-the-influencer-religion/).
    _InSites Consulting_ .
    [https://insites-consulting.com/blog/brand-religions-the-3-beliefs-of-the-influencer-religion/](https://insites-consulting.com/blog/brand-religions-the-3-beliefs-of-the-influencer-religion/)

    **Social Media Marketing**

    We have all been exposed to some sort of social media and its influence on our decision making, but what about when we apply marketing? Social media marketing, sometimes called e-marketing or digital marketing, uses social media platforms and websites to promote a product or service. Using these resources, you will explore how social media marketing builds on the overall marketing strategy.

    · Charlesworth, A. (2017).
    [What is social media marketing?Links to an external site.](https://ebookcentral.proquest.com/lib/waldenu/reader.action?docID=5165168&ppg=56) In
    _Social media marketing: Marketing panacea or the emperor’s new digital clothes?_ (pp. 39–70). Business Expert Press.

    · Charlesworth, A. (2017).
    [Social media marketing: What works, what doesn’t…and whyLinks to an external site.](https://ebookcentral.proquest.com/lib/waldenu/reader.action?docID=5165168&ppg=132). In
    _Social media marketing: Marketing panacea or the emperor’s new digital clothes?_ (pp. 115–143). Business Expert Press.

    · Davis, X. (n.d.).
    [_7 steps for an effective social media marketing plan_ Links to an external site.](https://ducttapemarketing.com/social-media-marketing-plan/). Duct Tape Marketing.
    [https://ducttapemarketing.com/social-media-marketing-plan/](https://ducttapemarketing.com/social-media-marketing-plan/)

    · Digital Garage. (2019, January 14).
    [_Social media campaigns for mobile_ Links to an external site.](https://www.youtube.com/watch?v=5TQUgS3TNG4) [Video]. YouTube. https://www.youtube.com/watch?v=5TQUgS3TNG4

    **## Week1LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 1: Learning Resources**

    **Mindsets and Purposes**

    When you think of mindset and purpose, what comes to mind? Your mindset plays a critical role in determining how you cope with life's challenges. A person with a growth mindset tends to have a hunger for learning and a desire to work hard and discover new things. This often translates into academic achievement. What does it mean to have purpose? Purpose is the reason something exists, an intended end, an aim, or a goal. Purpose creates meaning, offers a sense of direction, and helps guide our paths, behaviors, and goals. Through these resources, you will examine the connection between mindset and purpose. Consider how you approach these two valuable tools.

    · Centaur Media. (n.d.).
    [_Six ways consumer mindsets have changed since COVID-19_ Links to an external site.](https://www.marketingweek.com/six-ways-consumer-mindsets-changed-covid-19/). Marketing Week.
    [https://www.marketingweek.com/six-ways-consumer-mindsets-changed-covid-19/](https://www.marketingweek.com/six-ways-consumer-mindsets-changed-covid-19/)

    · Egol, M., & Khurana, A. (2020, September 30).
    [Six building blocks for revitalized B2B marketing and salesLinks to an external site.](https://www.strategy-business.com/blog/Six-building-blocks-for-revitalized-B2B-marketing-and-sales).
    _strategy + business_ .
    [https://www.strategy-business.com/blog/Six-building-blocks-for-revitalized-B2B-marketing-and-sales](https://www.strategy-business.com/blog/Six-building-blocks-for-revitalized-B2B-marketing-and-sales)

    · Gregg, B., Kim, A., & Perrey, J. (2020, April 23).
    [_Leading with purpose: How marketing and sales leaders can shape the next normalLinks to an external site._](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/leading-with-purpose-how-marketing-and-sales-leaders-can-shape-the-next-normal) _._ McKinsey & Company.
    [https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/leading-with-purpose-how-marketing-and-sales-leaders-can-shape-the-next-normal](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/leading-with-purpose-how-marketing-and-sales-leaders-can-shape-the-next-normal)

    · McKinsey & Company. (2020, October 15).
    [_The evolving consumer: How COVID-19 is changing the way we shop_ Links to an external site.](https://www.mckinsey.com/about-us/covid-response-center/leadership-mindsets/webinars/evolving-consumer-how-covid-19-has-changed-us-shopping-habits).
    [https://www.mckinsey.com/about-us/covid-response-center/leadership-mindsets/webinars/evolving-consumer-how-covid-19-has-changed-us-shopping-habits](https://www.mckinsey.com/about-us/covid-response-center/leadership-mindsets/webinars/evolving-consumer-how-covid-19-has-changed-us-shopping-habits)

    **Making a Decision**

    When faced with a problem, how do you go about deciding how to solve it? Do you think about what you have always done and try to approach the problem using your experience to guide you? Or do you try to remove your preconceived ideas and think only about the situation at hand, considering multiple perspectives and working to “think outside the box”? In its simplest sense, decision making is a process; it’s the act of choosing between two or more courses of action. In the wider context of problem solving, decision making involves choosing between possible solutions to a problem. Decisions can be made either through an intuitive process or reasoned process—or a combination of the two. Using these resources, you will examine the decision-making process and how it involves both the consumer and the marketers’ thinking processes.

    · Andriendko, O. (2015, November 11).
    [_Psychology and #marketing: What influences our decisions_ Links to an external site.](https://www.searchenginejournal.com/psychology-marketing-influences-decisions/142368/). SEJ.
    [https://www.searchenginejournal.com/psychology-marketing-influences-decisions/142368/](https://www.searchenginejournal.com/psychology-marketing-influences-decisions/142368/)

    · Crespo, C. (2015, April 13).
    [How do people make decisions online?Links to an external site.](https://www.goodbarber.com/blog/how-do-people-make-decisions-online-a580/) _Good Barber_ .
    [https://www.goodbarber.com/blog/how-do-people-make-decisions-online-a580/](https://www.goodbarber.com/blog/how-do-people-make-decisions-online-a580/)

    · Mehrguth, G. (n.d.).
    [5 stages of the consumer decision-making process and how it’s changedLinks to an external site.](https://directiveconsulting.com/blog/5-stages-of-the-consumer-decision-making-process-and-how-its-different/).
    _Directive_ .
    [https://directiveconsulting.com/blog/5-stages-of-the-consumer-decision-making-process-and-how-its-different/](https://directiveconsulting.com/blog/5-stages-of-the-consumer-decision-making-process-and-how-its-different/)

    **Conditioning and Culture**

    Cultural conditioning is a process through which we absorb and interpret the influences, norms, and messaging from our environment and translate them into what we believe to be acceptable behaviors. Each person absorbs the cultures around them through a different lens and interprets them in their own way. At some point in your life, you have likely engaged in conditioning, which is simply the process of interpreting and applying the influences in your environment. Through these resources, you will explore the effects of culture and conditioning on marketing.

    · Belyh, A. (2019, September 23).
    [_Customer psychology frameworks_ Links to an external site.](https://www.cleverism.com/customer-psychology-frameworks/). Cleverism.
    [https://www.cleverism.com/customer-psychology-frameworks/](https://www.cleverism.com/customer-psychology-frameworks/)

    · Ceruto, S. (2020, February 19).
    [_The psychological concept that can make you a more effective marketer_ Links to an external site.](https://www.forbes.com/sites/forbescoachescouncil/2020/02/19/the-psychological-concept-that-can-make-you-a-more-effective-marketer/?sh=103c249021a4). Forbes.
    [https://www.forbes.com/sites/forbescoachescouncil/2020/02/19/the-psychological-concept-that-can-make-you-a-more-effective-marketer/?sh=103c249021a4](https://www.forbes.com/sites/forbescoachescouncil/2020/02/19/the-psychological-concept-that-can-make-you-a-more-effective-marketer/?sh=103c249021a4)

    · Fields, R. (2014, April 7).
    [_Culture as competitive advantage for marketers_ Links to an external site.](https://www.forbes.com/sites/onmarketing/2014/04/07/culture-as-competitive-advantage-for-marketers/?sh=716d9d067a13). Forbes.
    [https://www.forbes.com/sites/onmarketing/2014/04/07/culture-as-competitive-advantage-for-marketers/?sh=716d9d067a13](https://www.forbes.com/sites/onmarketing/2014/04/07/culture-as-competitive-advantage-for-marketers/?sh=716d9d067a13)

    · Zoeller, S. (2021, March 15).
    [How Apple uses consumer behavior marketing to winLinks to an external site.](https://www.stephenzoeller.com/apple-consumer-behavior-marketing/).
    _Stephen Zoeller’s Marketing Blog_ .
    [https://www.stephenzoeller.com/apple-consumer-behavior-marketing/](https://www.stephenzoeller.com/apple-consumer-behavior-marketing/)

    **Week3LearningResources-MarketingforCompetitiveness.docx**

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    ## **Week 3: Microeconomic Analysis (Supply and Demand) Presentation** ### **Instructions** You will be submitting your Week 3 Microeconomic Analysis Presentation this week. You can find the assignment description and grading rubric in the [Assignment Documents and Videos](https://devryu.instructure…

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    ## **Week 3: Microeconomic Analysis (Supply and Demand) Presentation**
    ### **Instructions**
    You will be submitting your Week 3 Microeconomic Analysis Presentation this week. You can find the assignment description and grading rubric in the [Assignment Documents and Videos](https://devryu.instructure.com/courses/127919/modules/items/16638842) page in the Introduction & Resources Module and in Files. **This document is important to read. It will also be very important to attend or view the week 3 recording in Engageli.**
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    When healthcare administrators tackle urgent organizational problems, they may be tempted to move quickly from one problem to the next temporarily “putting out fires” without stopping to take a broader view of the HSO’s risk management practices or service quality. Although thorough assessments take time, they can provide leaders with valuable information needed to implement meaningful and lasting improvements. The use of frameworks like the ERM and the Six Domains of Quality in Healthcare guide administrators to broadly assess their HSO’s risk management practices and healthcare quality in multiple domains.

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    When healthcare administrators tackle urgent organizational problems, they may be tempted to move quickly from one problem to the next temporarily “putting out fires” without stopping to take a broader view of the HSO’s risk management practices or service quality. Although thorough assessments take time, they can provide leaders with valuable information needed to implement meaningful and lasting improvements. The use of frameworks like the ERM and the Six Domains of Quality in Healthcare guide administrators to broadly assess their HSO’s risk management practices and healthcare quality in multiple domains.

    In this Assignment, you will critically analyze your selected HSO’s healthcare service quality against the Six Domains of Quality in Healthcare. You will also analyze your HSO’s risk management practices against the ERM framework.

    HSO: Community hospitals, specifically those operating in rural and underserved areas. These hospitals provide essential healthcare services such as emergency care, primary care, and outpatient services. To provide a more structured and comprehensive analysis, I will use AdventHealth Hendersonville—a rural community hospital within the broader AdventHealth system—as a representative HSO for my study. This organization has implemented telemedicine services and shares many characteristics with smaller community hospitals facing similar operational and technological challenges.

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    I need help with homework – ## RequiredResourceforweek3homeworkassignment.docx – ## week3assignmentwithRubric.docx **## RequiredResourceforweek3homeworkassignment.docx** **Elementary and Middle School Mathematics** **Required** Van De Walle, J. A., Karp, K. S., & Bay-Williams, J. M. (2022). _Element…

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    – ## RequiredResourceforweek3homeworkassignment.docx

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    Van De Walle, J. A., Karp, K. S., & Bay-Williams, J. M. (2022).
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    How to Improve Mathematical Discourse in Your Classroom

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    Read “How to Improve Mathematical Discourse in Your Classroom,” by Todd, located on the Sadlier website (20

    … Read More

    https://www.sadlier.com/school/sadlier-math-blog/how-to-improve-classroom-discourse-in-your-math-classroom

    Asking Questions and Promoting Discourse

    **Required**

    Read “Asking Questions and Promoting Discourse,” located on the National Council of Teachers of Mathematics

    … Read More

    https://www.nctm.org/Conferences-and-Professional-Development/Tips-for-Teachers/Asking-Questions-and-Promoting-Discourse/

    Math Talk

    **Required**

    Read “Math Talk,” located on the National Council of Teachers of Mathematics website.

    https://www.nctm.org/uploadedFiles/Conferences_and_Professional_Development/Institues/Pre-K_Grade_12_Common_Core_Series/Ben_handouts.pdf

    Orchestrating Mathematical Discourse to Enhance Student Learning

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    … Read More

    https://ttaconline.org/Document/zxbIhX_YCJNP0qvIYsAjT0x-qdzE3VlX/WP-Curriculum_Associates%20Orchestrating_Mathematical_Discourse.pdf0.pdf

    Using the 5 Practices in Mathematics Teaching

    **Required**

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    _Mathematics Teacher_(2018).

    … Read More

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    Evidence-Based Strategies: Mathematical Discourse

    **Required**

    View “Evidence-Based Strategies: Mathematical Discourse,” located on YouTube (2020).

    https://www.youtube.com/watch

    **## week3assignmentwithRubric.docx**

    Requires Lopeswrite

    Assessment Description

    Mathematical discourse is the mathematical communication that takes place in the classroom. Practical discourse happens when students share and explain their own mathematical ideas and seriously consider their peers' perspectives to construct mathematical understandings. Educators play a crucial role in facilitating such discourse through questioning and other effective strategies. The Mathematical Practice Standard this assignment will focus on is Practice 3: “Construct viable arguments and critique the reasoning of others.”

    **Part 1: FAQ Document**

    For the first part of this assignment, create a Frequently Asked Questions (FAQ) document about mathematical discourse and the instructional strategies to promote mathematical discourse in the classroom. Include the strategy name and a brief description explaining what it is and how it supports mathematical discourse and helps K-8 students develop critical thinking and problem-solving skills. You can organize this document in any way you choose. You will need at least eight instructional strategies/ideas that promote practical mathematical discourse. You must include the following as part of your eight instructional strategies/ideas:

    · Questioning strategies

    · Math vocabulary development

    · Classroom discussion norms

    **Part 2: Mathematical Discourse Reflection**

    In 250-500 words, use strategies from your FAQ document in your plan and explain how you will address the following discourse in your classroom:

    · Teacher-to-student

    · Student-to-student

    Support the assignment with 3-5 scholarly resources.

    **_Note:_** _This assignment may be added as an artifact to the teacher toolkit you created in ELM-555._

    While APA Style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

    This assignment uses a rubric. Review the rubric before beginning the assignment to become familiar with the expectations for successful completion.

    You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

    **Rubric Criteria**

    **Questioning Strategies**

    6.5 points

    **Criteria Description**

    Questioning Strategies

    **5. Target**

    6.5 points

    Questioning strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Questioning strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Questioning strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Math Vocabulary Development**

    6.5 points

    **Criteria Description**

    Math Vocabulary Development

    **5. Target**

    6.5 points

    Math vocabulary development strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Math vocabulary development strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Math vocabulary development strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Classroom Discussion Norms**

    6.5 points

    **Criteria Description**

    Classroom Discussion Norms

    **5. Target**

    6.5 points

    Classroom discussion strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Classroom discussion strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Classroom discussion strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Additional Strategies**

    19.5 points

    **Criteria Description**

    Additional Strategies

    **5. Target**

    19.5 points

    Strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    16.97 points

    Strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    14.43 points

    Strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Reflection**

    16.25 points

    **Criteria Description**

    Reflection

    **5. Target**

    16.25 points

    A thorough and in-depth explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

    **4. Acceptable**

    14.14 points

    A detailed and logical explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

    **No Submission**

    0 points

    Not addressed.

    **Organization**

    3.25 points

    **Criteria Description**

    Organization

    **5. Target**

    3.25 points

    The content is well-organized and logical. There is a sequential progression of ideas that relate to each other. The content is presented as a cohesive unit and provides the audience with a clear sense of the main idea.

    **4. Acceptable**

    2.83 points

    The content is logically organized. The ideas presented relate to each other. The content provides the audience with a clear sense of the main idea.

    **3. Approaching**

    2.41 points

    The content is not well organized even though it provides the audience with a sense of the main idea.

    **No Submission**

    0 points

    Not addressed.

    **Supporting Research and Documentation of Sources**

    3.25 points

    **Criteria Description**

    Uses appropriate designated style and formatting to document sources in citations and references.

    **5. Target**

    3.25 points

    Supporting research is compelling and thorough. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

    **4. Acceptable**

    2.83 points

    Supporting research is credible and relevant. Sources are documented, as appropriate to assignment and style, and format is mostly correct.

    **3. Approaching**

    2.41 points

    Supporting research is minimal and somewhat inaccurate. Sources are documented, as appropriate to assignment and style, although several minor formatting errors are present.

    **No Submission**

    0 points

    Not addressed.

    **Mechanics of Writing**

    3.25 points

    **Criteria Description**

    Includes spelling, capitalization, punctuation, grammar, language use, sentence structure, etc.

    **5. Target**

    3.25 points

    No mechanical errors are present. Skilled control of language choice and sentence structure are used throughout.

    **4. Acceptable**

    2.83 points

    Few mechanical errors are present. Suitable language choice and sentence structure are used.

    **3. Approaching**

    2.41 points

    Frequent and repetitive mechanical errors are present. Inconsistencies in language choice or sentence structure are recurrent.

    **## week3assignmentwithRubric.docx**

    Requires Lopeswrite

    Assessment Description

    Mathematical discourse is the mathematical communication that takes place in the classroom. Practical discourse happens when students share and explain their own mathematical ideas and seriously consider their peers' perspectives to construct mathematical understandings. Educators play a crucial role in facilitating such discourse through questioning and other effective strategies. The Mathematical Practice Standard this assignment will focus on is Practice 3: “Construct viable arguments and critique the reasoning of others.”

    **Part 1: FAQ Document**

    For the first part of this assignment, create a Frequently Asked Questions (FAQ) document about mathematical discourse and the instructional strategies to promote mathematical discourse in the classroom. Include the strategy name and a brief description explaining what it is and how it supports mathematical discourse and helps K-8 students develop critical thinking and problem-solving skills. You can organize this document in any way you choose. You will need at least eight instructional strategies/ideas that promote practical mathematical discourse. You must include the following as part of your eight instructional strategies/ideas:

    · Questioning strategies

    · Math vocabulary development

    · Classroom discussion norms

    **Part 2: Mathematical Discourse Reflection**

    In 250-500 words, use strategies from your FAQ document in your plan and explain how you will address the following discourse in your classroom:

    · Teacher-to-student

    · Student-to-student

    Support the assignment with 3-5 scholarly resources.

    **_Note:_** _This assignment may be added as an artifact to the teacher toolkit you created in ELM-555._

    While APA Style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

    This assignment uses a rubric. Review the rubric before beginning the assignment to become familiar with the expectations for successful completion.

    You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

    **Rubric Criteria**

    **Questioning Strategies**

    6.5 points

    **Criteria Description**

    Questioning Strategies

    **5. Target**

    6.5 points

    Questioning strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Questioning strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Questioning strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Math Vocabulary Development**

    6.5 points

    **Criteria Description**

    Math Vocabulary Development

    **5. Target**

    6.5 points

    Math vocabulary development strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Math vocabulary development strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Math vocabulary development strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Classroom Discussion Norms**

    6.5 points

    **Criteria Description**

    Classroom Discussion Norms

    **5. Target**

    6.5 points

    Classroom discussion strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Classroom discussion strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Classroom discussion strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Additional Strategies**

    19.5 points

    **Criteria Description**

    Additional Strategies

    **5. Target**

    19.5 points

    Strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    16.97 points

    Strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    14.43 points

    Strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Reflection**

    16.25 points

    **Criteria Description**

    Reflection

    **5. Target**

    16.25 points

    A thorough and in-depth explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

    **4. Acceptable**

    14.14 points

    A detailed and logical explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

    **No Submission**

    0 points

    Not addressed.

    **Organization**

    3.25 points

    **Criteria Description**

    Organization

    **5. Target**

    3.25 points

    The content is well-organized and logical. There is a sequential progression of ideas that relate to each other. The content is presented as a cohesive unit and provides the audience with a clear sense of the main idea.

    **4. Acceptable**

    2.83 points

    The content is logically organized. The ideas presented relate to each other. The content provides the audience with a clear sense of the main idea.

    **3. Approaching**

    2.41 points

    The content is not well organized even though it provides the audience with a sense of the main idea.

    **No Submission**

    0 points

    Not addressed.

    **Supporting Research and Documentation of Sources**

    3.25 points

    **Criteria Description**

    Uses appropriate designated style and formatting to document sources in citations and references.

    **5. Target**

    3.25 points

    Supporting research is compelling and thorough. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

    **4. Acceptable**

    2.83 points

    Supporting research is credible and relevant. Sources are documented, as appropriate to assignment and style, and format is mostly correct.

    **3. Approaching**

    2.41 points

    Supporting research is minimal and somewhat inaccurate. Sources are documented, as appropriate to assignment and style, although several minor formatting errors are present.

    **No Submission**

    0 points

    Not addressed.

    **Mechanics of Writing**

    3.25 points

    **Criteria Description**

    Includes spelling, capitalization, punctuation, grammar, language use, sentence structure, etc.

    **5. Target**

    3.25 points

    No mechanical errors are present. Skilled control of language choice and sentence structure are used throughout.

    **4. Acceptable**

    2.83 points

    Few mechanical errors are present. Suitable language choice and sentence structure are used.

    **3. Approaching**

    2.41 points

    Frequent and repetitive mechanical errors are present. Inconsistencies in language choice or sentence structure are recurrent.

    **## RequiredResourceforweek3homeworkassignment.docx**

    **Elementary and Middle School Mathematics**

    **Required**

    Van De Walle, J. A., Karp, K. S., & Bay-Williams, J. M. (2022).
    _Elementary and middle school mathematics_ (11th ed.). Pearson. ISBN-13:  9780136818038

    How to Improve Mathematical Discourse in Your Classroom

    **Required**

    Read “How to Improve Mathematical Discourse in Your Classroom,” by Todd, located on the Sadlier website (20

    … Read More

    https://www.sadlier.com/school/sadlier-math-blog/how-to-improve-classroom-discourse-in-your-math-classroom

    Asking Questions and Promoting Discourse

    **Required**

    Read “Asking Questions and Promoting Discourse,” located on the National Council of Teachers of Mathematics

    … Read More

    https://www.nctm.org/Conferences-and-Professional-Development/Tips-for-Teachers/Asking-Questions-and-Promoting-Discourse/

    Math Talk

    **Required**

    Read “Math Talk,” located on the National Council of Teachers of Mathematics website.

    https://www.nctm.org/uploadedFiles/Conferences_and_Professional_Development/Institues/Pre-K_Grade_12_Common_Core_Series/Ben_handouts.pdf

    Orchestrating Mathematical Discourse to Enhance Student Learning

    **Required**

    Read “Orchestrating Mathematical Discourse to Enhance Student Learning,” by Kersaint, located on the Traini

    … Read More

    https://ttaconline.org/Document/zxbIhX_YCJNP0qvIYsAjT0x-qdzE3VlX/WP-Curriculum_Associates%20Orchestrating_Mathematical_Discourse.pdf0.pdf

    Using the 5 Practices in Mathematics Teaching

    **Required**

    Read “Using the 5 Practices of Mathematics Teaching,” by Nabb et al, from
    _Mathematics Teacher_(2018).

    … Read More

    https://www.nctm.org/Publications/Mathematics-Teacher/2018/Vol111/Issue5/mt2018-03-366a/

    Evidence-Based Strategies: Mathematical Discourse

    **Required**

    View “Evidence-Based Strategies: Mathematical Discourse,” located on YouTube (2020).

    https://www.youtube.com/watch

    **## week3assignmentwithRubric.docx**

    Requires Lopeswrite

    Assessment Description

    Mathematical discourse is the mathematical communication that takes place in the classroom. Practical discourse happens when students share and explain their own mathematical ideas and seriously consider their peers' perspectives to construct mathematical understandings. Educators play a crucial role in facilitating such discourse through questioning and other effective strategies. The Mathematical Practice Standard this assignment will focus on is Practice 3: “Construct viable arguments and critique the reasoning of others.”

    **Part 1: FAQ Document**

    For the first part of this assignment, create a Frequently Asked Questions (FAQ) document about mathematical discourse and the instructional strategies to promote mathematical discourse in the classroom. Include the strategy name and a brief description explaining what it is and how it supports mathematical discourse and helps K-8 students develop critical thinking and problem-solving skills. You can organize this document in any way you choose. You will need at least eight instructional strategies/ideas that promote practical mathematical discourse. You must include the following as part of your eight instructional strategies/ideas:

    · Questioning strategies

    · Math vocabulary development

    · Classroom discussion norms

    **Part 2: Mathematical Discourse Reflection**

    In 250-500 words, use strategies from your FAQ document in your plan and explain how you will address the following discourse in your classroom:

    · Teacher-to-student

    · Student-to-student

    Support the assignment with 3-5 scholarly resources.

    **_Note:_** _This assignment may be added as an artifact to the teacher toolkit you created in ELM-555._

    While APA Style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

    This assignment uses a rubric. Review the rubric before beginning the assignment to become familiar with the expectations for successful completion.

    You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

    **Rubric Criteria**

    **Questioning Strategies**

    6.5 points

    **Criteria Description**

    Questioning Strategies

    **5. Target**

    6.5 points

    Questioning strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Questioning strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Questioning strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Math Vocabulary Development**

    6.5 points

    **Criteria Description**

    Math Vocabulary Development

    **5. Target**

    6.5 points

    Math vocabulary development strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Math vocabulary development strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Math vocabulary development strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Classroom Discussion Norms**

    6.5 points

    **Criteria Description**

    Classroom Discussion Norms

    **5. Target**

    6.5 points

    Classroom discussion strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Classroom discussion strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Classroom discussion strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Additional Strategies**

    19.5 points

    **Criteria Description**

    Additional Strategies

    **5. Target**

    19.5 points

    Strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    16.97 points

    Strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    14.43 points

    Strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Reflection**

    16.25 points

    **Criteria Description**

    Reflection

    **5. Target**

    16.25 points

    A thorough and in-depth explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

    **4. Acceptable**

    14.14 points

    A detailed and logical explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

    **No Submission**

    0 points

    Not addressed.

    **Organization**

    3.25 points

    **Criteria Description**

    Organization

    **5. Target**

    3.25 points

    The content is well-organized and logical. There is a sequential progression of ideas that relate to each other. The content is presented as a cohesive unit and provides the audience with a clear sense of the main idea.

    **4. Acceptable**

    2.83 points

    The content is logically organized. The ideas presented relate to each other. The content provides the audience with a clear sense of the main idea.

    **3. Approaching**

    2.41 points

    The content is not well organized even though it provides the audience with a sense of the main idea.

    **No Submission**

    0 points

    Not addressed.

    **Supporting Research and Documentation of Sources**

    3.25 points

    **Criteria Description**

    Uses appropriate designated style and formatting to document sources in citations and references.

    **5. Target**

    3.25 points

    Supporting research is compelling and thorough. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

    **4. Acceptable**

    2.83 points

    Supporting research is credible and relevant. Sources are documented, as appropriate to assignment and style, and format is mostly correct.

    **3. Approaching**

    2.41 points

    Supporting research is minimal and somewhat inaccurate. Sources are documented, as appropriate to assignment and style, although several minor formatting errors are present.

    **No Submission**

    0 points

    Not addressed.

    **Mechanics of Writing**

    3.25 points

    **Criteria Description**

    Includes spelling, capitalization, punctuation, grammar, language use, sentence structure, etc.

    **5. Target**

    3.25 points

    No mechanical errors are present. Skilled control of language choice and sentence structure are used throughout.

    **4. Acceptable**

    2.83 points

    Few mechanical errors are present. Suitable language choice and sentence structure are used.

    **3. Approaching**

    2.41 points

    Frequent and repetitive mechanical errors are present. Inconsistencies in language choice or sentence structure are recurrent.

    **## RequiredResourceforweek3homeworkassignment.docx**

    **Elementary and Middle School Mathematics**

    **Required**

    Van De Walle, J. A., Karp, K. S., & Bay-Williams, J. M. (2022).
    _Elementary and middle school mathematics_ (11th ed.). Pearson. ISBN-13:  9780136818038

    How to Improve Mathematical Discourse in Your Classroom

    **Required**

    Read “How to Improve Mathematical Discourse in Your Classroom,” by Todd, located on the Sadlier website (20

    … Read More

    https://www.sadlier.com/school/sadlier-math-blog/how-to-improve-classroom-discourse-in-your-math-classroom

    Asking Questions and Promoting Discourse

    **Required**

    Read “Asking Questions and Promoting Discourse,” located on the National Council of Teachers of Mathematics

    … Read More

    https://www.nctm.org/Conferences-and-Professional-Development/Tips-for-Teachers/Asking-Questions-and-Promoting-Discourse/

    Math Talk

    **Required**

    Read “Math Talk,” located on the National Council of Teachers of Mathematics website.

    https://www.nctm.org/uploadedFiles/Conferences_and_Professional_Development/Institues/Pre-K_Grade_12_Common_Core_Series/Ben_handouts.pdf

    Orchestrating Mathematical Discourse to Enhance Student Learning

    **Required**

    Read “Orchestrating Mathematical Discourse to Enhance Student Learning,” by Kersaint, located on the Traini

    … Read More

    https://ttaconline.org/Document/zxbIhX_YCJNP0qvIYsAjT0x-qdzE3VlX/WP-Curriculum_Associates%20Orchestrating_Mathematical_Discourse.pdf0.pdf

    Using the 5 Practices in Mathematics Teaching

    **Required**

    Read “Using the 5 Practices of Mathematics Teaching,” by Nabb et al, from
    _Mathematics Teacher_(2018).

    … Read More

    https://www.nctm.org/Publications/Mathematics-Teacher/2018/Vol111/Issue5/mt2018-03-366a/

    Evidence-Based Strategies: Mathematical Discourse

    **Required**

    View “Evidence-Based Strategies: Mathematical Discourse,” located on YouTube (2020).

    https://www.youtube.com/watch

    **## week3assignmentwithRubric.docx**

    Requires Lopeswrite

    Assessment Description

    Mathematical discourse is the mathematical communication that takes place in the classroom. Practical discourse happens when students share and explain their own mathematical ideas and seriously consider their peers' perspectives to construct mathematical understandings. Educators play a crucial role in facilitating such discourse through questioning and other effective strategies. The Mathematical Practice Standard this assignment will focus on is Practice 3: “Construct viable arguments and critique the reasoning of others.”

    **Part 1: FAQ Document**

    For the first part of this assignment, create a Frequently Asked Questions (FAQ) document about mathematical discourse and the instructional strategies to promote mathematical discourse in the classroom. Include the strategy name and a brief description explaining what it is and how it supports mathematical discourse and helps K-8 students develop critical thinking and problem-solving skills. You can organize this document in any way you choose. You will need at least eight instructional strategies/ideas that promote practical mathematical discourse. You must include the following as part of your eight instructional strategies/ideas:

    · Questioning strategies

    · Math vocabulary development

    · Classroom discussion norms

    **Part 2: Mathematical Discourse Reflection**

    In 250-500 words, use strategies from your FAQ document in your plan and explain how you will address the following discourse in your classroom:

    · Teacher-to-student

    · Student-to-student

    Support the assignment with 3-5 scholarly resources.

    **_Note:_** _This assignment may be added as an artifact to the teacher toolkit you created in ELM-555._

    While APA Style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

    This assignment uses a rubric. Review the rubric before beginning the assignment to become familiar with the expectations for successful completion.

    You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

    **Rubric Criteria**

    **Questioning Strategies**

    6.5 points

    **Criteria Description**

    Questioning Strategies

    **5. Target**

    6.5 points

    Questioning strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Questioning strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Questioning strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Math Vocabulary Development**

    6.5 points

    **Criteria Description**

    Math Vocabulary Development

    **5. Target**

    6.5 points

    Math vocabulary development strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Math vocabulary development strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Math vocabulary development strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Classroom Discussion Norms**

    6.5 points

    **Criteria Description**

    Classroom Discussion Norms

    **5. Target**

    6.5 points

    Classroom discussion strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    5.66 points

    Classroom discussion strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    4.81 points

    Classroom discussion strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Additional Strategies**

    19.5 points

    **Criteria Description**

    Additional Strategies

    **5. Target**

    19.5 points

    Strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

    **4. Acceptable**

    16.97 points

    Strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **3. Approaching**

    14.43 points

    Strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

    **No Submission**

    0 points

    Not addressed.

    **Reflection**

    16.25 points

    **Criteria Description**

    Reflection

    **5. Target**

    16.25 points

    A thorough and in-depth explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

    **4. Acceptable**

    14.14 points

    A detailed and logical explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

    **No Submission**

    0 points

    Not addressed.

    **Organization**

    3.25 points

    **Criteria Description**

    Organization

    **5. Target**

    3.25 points

    The content is well-organized and logical. There is a sequential progression of ideas that relate to each other. The content is presented as a cohesive unit and provides the audience with a clear sense of the main idea.

    **4. Acceptable**

    2.83 points

    The content is logically organized. The ideas presented relate to each other. The content provides the audience with a clear sense of the main idea.

    **3. Approaching**

    2.41 points

    The content is not well organized even though it provides the audience with a sense of the main idea.

    **No Submission**

    0 points

    Not addressed.

    **Supporting Research and Documentation of Sources**

    3.25 points

    **Criteria Description**

    Uses appropriate designated style and formatting to document sources in citations and references.

    **5. Target**

    3.25 points

    Supporting research is compelling and thorough. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

    **4. Acceptable**

    2.83 points

    Supporting research is credible and relevant. Sources are documented, as appropriate to assignment and style, and format is mostly correct.

    **3. Approaching**

    2.41 points

    Supporting research is minimal and somewhat inaccurate. Sources are documented, as appropriate to assignment and style, although several minor formatting errors are present.

    **No Submission**

    0 points

    Not addressed.

    **Mechanics of Writing**

    3.25 points

    **Criteria Description**

    Includes spelling, capitalization, punctuation, grammar, language use, sentence structure, etc.

    **5. Target**

    3.25 points

    No mechanical errors are present. Skilled control of language choice and sentence structure are used throughout.

    **4. Acceptable**

    2.83 points

    Few mechanical errors are present. Suitable language choice and sentence structure are used.

    **3. Approaching**

    2.41 points

    Frequent and repetitive mechanical errors are present. Inconsistencies in language choice or sentence structure are recurrent.

    – 1
    – 2