Assignment Prompt & Instructions
[>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)
– 2 years ago
**files (1)**
– ## 6EC513CW2brief2024-25_eubsdates-2.pdf
**## 6EC513CW2brief2024-25_eubsdates-2.pdf**
Global Business and
Strategy
6EC513
CW2 Assessment Brief
Dr Koushik Das Sarma
Module Leader
• Dr Koushik Das Sarma
Key dates and details
Assessment Detail Assessment Information
Assessment Type: Individual
Report
Assessment Weighting: 50%
Word count/Length: 2500 words (+/- 10%)
Learning Outcomes: LO1 &2
Submission Method: Turnitin
Submission Date: 12:00 Noon UK time, 27/01/2025
Provisional Feedback Release Date: 12:00 Noon UK time, 17/02/2025
Description of the assessment
This assignment achieves module outcomes one and two. It aims to test students’ knowledge on key
concepts in business strategy and their ability to apply such knowledge in a simulated or real-life
organisation. The assessment requires you to consider the long-term strategy of a business in the ever-
changing, and often competitively hostile, global business environment where strategies and priorities
differ between organisations and their wider stakeholders. In your assignment, it is therefore
important that you weigh the times, economic environment, and implication in relation to growth and
expansion opportunities. This knowledge gained in the module, should enable you to write an
academic report in which you evidence your ability to critically evaluate different strategy options and
to apply such knowledge in a logical manner. Note that this is an assignment in strategic management.
This means that you must engage with strategic management literature more than the organisation’s
information. The organisation only provides you with the context to explore issues, challenges, and
options in strategic management. The organisation itself is not what the report is about. As much as
you will need some basic information about a company, as background and context, the actual
evaluation desired is how you consider the various theories, concepts, models, and literature covered
in the module and beyond to make informed decisions backed by academic sources. Another point is
that although a key rationale for organisations is to increase shareholder value through growth and
expansion, there are other wider concerns which must be considered beyond profit maximisation.
Relationship to Programme Assessment Strategy
This module builds on the following level 4 and 5 core modules:
4HR503 Understanding People in Organisations
4EC508 Business Economics
4LO510 Operations, Supply Chain and IT
4AG500 Finance and Business Performance
4MK514 Marketing Fundamentals
4GN501 Developing an Enterprising Mindset
5EC511 Quantitative Skills for Business
5IM514 Sustainability and Responsible Management
5LO507 Applied Operations Management
5HR515 Managing Performance through People
This module is also having a synergy with the following level 6 core modules:
6IM511 The Business Consultancy Project
6HR510 Developing Leadership and Management
You are expected to apply the learning from other modules in conjunction with the learning from the
present module to write CW2.
Attributes and Skills
Skills Links to useful resources
✓ Critical thinking https://libguides.derby.ac.uk/critical-reading
✓ Communication https://libguides.derby.ac.uk/writing-at-university
☐ Collaboration
☐ Creative problem solving
✓ Self-direction & planning https://libguides.derby.ac.uk/c.php?g=703815&p=5093008
☐ Numeracy, statistics &
financial literacy
[https://libguides.derby.ac.uk/critical-reading](https://libguides.derby.ac.uk/critical-reading)
[https://libguides.derby.ac.uk/writing-at-university](https://libguides.derby.ac.uk/writing-at-university)
[https://libguides.derby.ac.uk/c.php?g=703815&p=5093008](https://libguides.derby.ac.uk/c.php?g=703815&p=5093008)
Skills Links to useful resources
✓ Digital https://libguides.derby.ac.uk/referencemanagementsoftware
☐ Resilience
☐ Adaptability
✓ Leadership & future
thinking
https://libguides.derby.ac.uk/your-future
Assessment Content
A critical analysis of the chosen* multinational enterprise (MNE) or a business unit within it in a host
country of your choice where it operates encompassing situation analysis, strategy choice adopted in
the chosen country and strategic response to any present and/or emerging challenges.
\* From a list of companies that will be shared with you in Week 1
[https://libguides.derby.ac.uk/referencemanagementsoftware](https://libguides.derby.ac.uk/referencemanagementsoftware)
[https://libguides.derby.ac.uk/your-future](https://libguides.derby.ac.uk/your-future)
The assessment will be presented in the format of an academic management report, with appropriate
numbered headings and subheadings.
Assessment Content
This assignment has 3 interconnected elements which need to be addressed as a single document,
which contains:
1. Situation analysis
You are required to use appropriate academic models and approaches to critically analyse the
external and internal environments in ONE country where the MNE operates. This will comprise:
An external analysis of the organisation in relation to the selected country, followed by
analysis of competitors. What makes this country an attractive destination for the MNE vis–
à–vis its competitors? Identification of pertinent issues (threats and opportunities) essential
for growing the business in the chosen country.
An internal analysis of the business leading to identifying strengths / weaknesses and its
readiness for addressing any opportunity and threat.
2. Strategy choice
Building upon the previous section identify and critically analyse the strategies adopted by the
MNE in the chosen country.
Please evaluate both static and dynamic strategies if needed.
3. Challenges and mitigation
The final section of the report should identify any existing and/or emerging challenges or potential
risks and lead to any corresponding mitigation strategies that has been/might be employed.
Assessment Rubric
Section Exceptional –
90 – 100%
Excellent – 80 –
89%
Extremely
Good – 70 –
79%
Very good – 60
– 69%
Good – 50 –
59%
Satisfactory –
40 – 49%
Poor – 35 –
39%
Extremely
Poor – 5 – 34%
Fail
Introduction
and context
setting – 10%
Exceptional
introduction
to the
organisation
(or SBU) and
its business.
Excellent
introduction
to the
organisation
(or SBU) and
its business.
Extremely
good
introduction
to the
organisation
(or SBU) and
its business.
Very good
introduction
to the
organisation
(or SBU) and
its business.
Good
introduction
to the
organisation
(or SBU) and
its business.
Satisfactory
introduction
to the
organisation
(or SBU) and
its business.
Poor
introduction
to the
organisation
(or SBU) and
its business.
Extremely
poor
introduction
to the
organisation
(or SBU) and
its business.
Nothing of
merit in the
introduction
Situation
analysis –
25%
The work is
creative and
illustrates a
thoroughly in-
depth
understanding
of content as
well as issues
and problems.
The work
shows an
exceptional,
critical
engagement
with complex
ideas and
concepts.
There is an
outstanding
appreciation
of all of the
relevant
competing
perspectives.
The work
illustrates an
in-depth
understanding
of content as
well as issues
and problems.
The work
shows an
excellent,
critical
engagement
with complex
ideas and
concepts.
There is an
excellent
appreciation
of almost all of
the relevant
competing
perspectives.
The work
shows an
The work
illustrates an
advanced
understanding
of content as
well as issues
and problems.
The work
shows an
extremely
good, critical
engagement
with complex
ideas and
concepts.
There is an
extremely
good
appreciation
of almost all of
the relevant
competing
perspectives.
The work
The work
illustrates a
good
understanding
of content as
well as issues
and problems.
The work
shows a very
good, critical
engagement
with complex
ideas and
concepts.
There is a very
good
appreciation
of some of the
relevant
competing
perspectives.
The work
shows a very
good level of
The work
illustrates a
good
understanding
of content as
well as issues
and problems.
The work has
a fairly good
level of critical
engagement
with complex
ideas and
concepts.
There is a fair
appreciation
of some of the
relevant
competing
perspectives.
The work
shows a fairly
good level of
evaluation
Demonstrates
a satisfactory
level of
knowledge.
The work has
a fair level of
critical
engagement
with complex
ideas and
concepts, and
there is a
little
appreciation
of the
relevant
competing
perspectives.
The work
shows a fair
level of
evaluation
but rarely
illustrates any
The work
illustrates
little
understanding
of content as
well as issues
and problems.
The work
lacks much
critical
engagement
with any ideas
and concepts.
There may be
virtually no
appreciation
of the
relevant
competing
perspectives.
The work
shows
inadequate
evaluation
The work
illustrates no
understanding
of content or
of issues and
problems.
The work
lacks any
critical
engagement
with ideas
and concepts.
There is no
appreciation
of the
relevant
competing
perspectives.
The work
shows no
evaluation
and does not
refer to any
conclusions
Nothing of
merit in
submitted
work, or
designates
work where
an
academic
offence has
occurred.
Where no
work has
been
submitted
the NS
notation
will apply.
The work
shows an
exceptional
level of
evaluation and
illustrates
incisive
conclusions
based on that
evaluation.
advanced level
of evaluation
and illustrates
some solution-
focused
conclusions
based on that
evaluation.
shows an
extremely
good level of
evaluation and
illustrates a
few solution-
focused
conclusions
based on that
evaluation.
evaluation
and, perhaps,
illustrates a
few solution-
focused
conclusions
based on that
evaluation.
The work
reflects an
attempt at
applying
knowledge in
unusual
and/or novel
circumstances
as well as to
more typical
work-based
scenarios.
and, perhaps,
illustrates a
few solution-
focused
conclusions
based on that
evaluation.
solution-
focused
conclusions
based on that
evaluation.
and does not
refer to any
solution-
focused
conclusions
based on that
evaluation.
based around
an evaluation.
Strategy
choice – 25%
As above
Challenges
and
mitigation –
20%.
As above
Conclusion –
10%
As above
Presentation
– 10%.
The work is
exceptional in
that it is
The work is
excellent in
that it is
The work is
extremely
good in that it
The work is
very good in
that it is
The work is of
a good
standard in
Although
soundly
presented,
The work is
limited in that
it is not
The work is
extremely
poor in that it
Nothing of
merit in
submitted
logically
presented and
error-free. The
work is
communicated
with an
exceptional
degree of
authority that
comes close to
that expected
of a
professional in
the discipline.
logically
presented and
almost error-
free. The work
is
communicated
with an
excellent
degree of
authority that
comes
reasonably
close to that
expected of a
professional in
the discipline.
is logically
presented and
reasonably
error-free. The
work is
communicated
with an
extremely
good degree
of authority
that
sometimes
comes
reasonably
close to that
expected of a
professional in
the discipline.
mainly
logically
presented and
reasonably
error-free. The
work is
communicated
with an
occasional
glimpse of
authority that
comes
reasonably
close to that
expected of a
professional in
the discipline.
that there is
an attempt to
present it
logically and it
is reasonably
error-free. The
work is
communicated
without very
much
authority. It
requires
development
to come close
to that
expected of a
professional in
the discipline.
the work
lacks
authority.
Due to some
weaknesses
in style, it
does not
come at all
close to that
expected of a
professional
in the
discipline.
logically
presented and
has errors.
is poorly
presented and
has errors.
work, or
designates
work where
an
academic
offence has
occurred.
Where no
work has
been
submitted
the NS
notation
will apply.
Anonymous Marking
Submissions in Turnitin and Blackboard
You must submit your work using your student number to identify yourself, not your name. You
must not use your name in the text of the work at any point. When you submit your work in Turnitin
you must submit your student number within the assignment document and in the Submission title
field in Turnitin. Guidance is available showing how to do this.
Assessment Regulations
The University’s regulations, policies and procedures for students define the framework within
which teaching and assessment are conducted. Please make sure you are familiar with these
regulations, policies and procedures.
[https://libguides.derby.ac.uk/c.php?g=708630&p=5110269](https://libguides.derby.ac.uk/c.php?g=708630&p=5110269)
[https://www.derby.ac.uk/about/academic-regulations/](https://www.derby.ac.uk/about/academic-regulations/)
**## 6EC513CW2brief2024-25_eubsdates-2.pdf**
Global Business and
Strategy
6EC513
CW2 Assessment Brief
Dr Koushik Das Sarma
Module Leader
• Dr Koushik Das Sarma
Key dates and details
Assessment Detail Assessment Information
Assessment Type: Individual
Report
Assessment Weighting: 50%
Word count/Length: 2500 words (+/- 10%)
Learning Outcomes: LO1 &2
Submission Method: Turnitin
Submission Date: 12:00 Noon UK time, 27/01/2025
Provisional Feedback Release Date: 12:00 Noon UK time, 17/02/2025
Description of the assessment
This assignment achieves module outcomes one and two. It aims to test students’ knowledge on key
concepts in business strategy and their ability to apply such knowledge in a simulated or real-life
organisation. The assessment requires you to consider the long-term strategy of a business in the ever-
changing, and often competitively hostile, global business environment where strategies and priorities
differ between organisations and their wider stakeholders. In your assignment, it is therefore
important that you weigh the times, economic environment, and implication in relation to growth and
expansion opportunities. This knowledge gained in the module, should enable you to write an
academic report in which you evidence your ability to critically evaluate different strategy options and
to apply such knowledge in a logical manner. Note that this is an assignment in strategic management.
This means that you must engage with strategic management literature more than the organisation’s
information. The organisation only provides you with the context to explore issues, challenges, and
options in strategic management. The organisation itself is not what the report is about. As much as
you will need some basic information about a company, as background and context, the actual
evaluation desired is how you consider the various theories, concepts, models, and literature covered
in the module and beyond to make informed decisions backed by academic sources. Another point is
that although a key rationale for organisations is to increase shareholder value through growth and
expansion, there are other wider concerns which must be considered beyond profit maximisation.
Relationship to Programme Assessment Strategy
This module builds on the following level 4 and 5 core modules:
4HR503 Understanding People in Organisations
4EC508 Business Economics
4LO510 Operations, Supply Chain and IT
4AG500 Finance and Business Performance
4MK514 Marketing Fundamentals
4GN501 Developing an Enterprising Mindset
5EC511 Quantitative Skills for Business
5IM514 Sustainability and Responsible Management
5LO507 Applied Operations Management
5HR515 Managing Performance through People
This module is also having a synergy with the following level 6 core modules:
6IM511 The Business Consultancy Project
6HR510 Developing Leadership and Management
You are expected to apply the learning from other modules in conjunction with the learning from the
present module to write CW2.
Attributes and Skills
Skills Links to useful resources
✓ Critical thinking https://libguides.derby.ac.uk/critical-reading
✓ Communication https://libguides.derby.ac.uk/writing-at-university
☐ Collaboration
☐ Creative problem solving
✓ Self-direction & planning https://libguides.derby.ac.uk/c.php?g=703815&p=5093008
☐ Numeracy, statistics &
financial literacy
[https://libguides.derby.ac.uk/critical-reading](https://libguides.derby.ac.uk/critical-reading)
[https://libguides.derby.ac.uk/writing-at-university](https://libguides.derby.ac.uk/writing-at-university)
[https://libguides.derby.ac.uk/c.php?g=703815&p=5093008](https://libguides.derby.ac.uk/c.php?g=703815&p=5093008)
Skills Links to useful resources
✓ Digital https://libguides.derby.ac.uk/referencemanagementsoftware
☐ Resilience
☐ Adaptability
✓ Leadership & future
thinking
https://libguides.derby.ac.uk/your-future
Assessment Content
A critical analysis of the chosen* multinational enterprise (MNE) or a business unit within it in a host
country of your choice where it operates encompassing situation analysis, strategy choice adopted in
the chosen country and strategic response to any present and/or emerging challenges.
\* From a list of companies that will be shared with you in Week 1
[https://libguides.derby.ac.uk/referencemanagementsoftware](https://libguides.derby.ac.uk/referencemanagementsoftware)
[https://libguides.derby.ac.uk/your-future](https://libguides.derby.ac.uk/your-future)
The assessment will be presented in the format of an academic management report, with appropriate
numbered headings and subheadings.
Assessment Content
This assignment has 3 interconnected elements which need to be addressed as a single document,
which contains:
1. Situation analysis
You are required to use appropriate academic models and approaches to critically analyse the
external and internal environments in ONE country where the MNE operates. This will comprise:
An external analysis of the organisation in relation to the selected country, followed by
analysis of competitors. What makes this country an attractive destination for the MNE vis–
à–vis its competitors? Identification of pertinent issues (threats and opportunities) essential
for growing the business in the chosen country.
An internal analysis of the business leading to identifying strengths / weaknesses and its
readiness for addressing any opportunity and threat.
2. Strategy choice
Building upon the previous section identify and critically analyse the strategies adopted by the
MNE in the chosen country.
Please evaluate both static and dynamic strategies if needed.
3. Challenges and mitigation
The final section of the report should identify any existing and/or emerging challenges or potential
risks and lead to any corresponding mitigation strategies that has been/might be employed.
Assessment Rubric
Section Exceptional –
90 – 100%
Excellent – 80 –
89%
Extremely
Good – 70 –
79%
Very good – 60
– 69%
Good – 50 –
59%
Satisfactory –
40 – 49%
Poor – 35 –
39%
Extremely
Poor – 5 – 34%
Fail
Introduction
and context
setting – 10%
Exceptional
introduction
to the
organisation
(or SBU) and
its business.
Excellent
introduction
to the
organisation
(or SBU) and
its business.
Extremely
good
introduction
to the
organisation
(or SBU) and
its business.
Very good
introduction
to the
organisation
(or SBU) and
its business.
Good
introduction
to the
organisation
(or SBU) and
its business.
Satisfactory
introduction
to the
organisation
(or SBU) and
its business.
Poor
introduction
to the
organisation
(or SBU) and
its business.
Extremely
poor
introduction
to the
organisation
(or SBU) and
its business.
Nothing of
merit in the
introduction
Situation
analysis –
25%
The work is
creative and
illustrates a
thoroughly in-
depth
understanding
of content as
well as issues
and problems.
The work
shows an
exceptional,
critical
engagement
with complex
ideas and
concepts.
There is an
outstanding
appreciation
of all of the
relevant
competing
perspectives.
The work
illustrates an
in-depth
understanding
of content as
well as issues
and problems.
The work
shows an
excellent,
critical
engagement
with complex
ideas and
concepts.
There is an
excellent
appreciation
of almost all of
the relevant
competing
perspectives.
The work
shows an
The work
illustrates an
advanced
understanding
of content as
well as issues
and problems.
The work
shows an
extremely
good, critical
engagement
with complex
ideas and
concepts.
There is an
extremely
good
appreciation
of almost all of
the relevant
competing
perspectives.
The work
The work
illustrates a
good
understanding
of content as
well as issues
and problems.
The work
shows a very
good, critical
engagement
with complex
ideas and
concepts.
There is a very
good
appreciation
of some of the
relevant
competing
perspectives.
The work
shows a very
good level of
The work
illustrates a
good
understanding
of content as
well as issues
and problems.
The work has
a fairly good
level of critical
engagement
with complex
ideas and
concepts.
There is a fair
appreciation
of some of the
relevant
competing
perspectives.
The work
shows a fairly
good level of
evaluation
Demonstrates
a satisfactory
level of
knowledge.
The work has
a fair level of
critical
engagement
with complex
ideas and
concepts, and
there is a
little
appreciation
of the
relevant
competing
perspectives.
The work
shows a fair
level of
evaluation
but rarely
illustrates any
The work
illustrates
little
understanding
of content as
well as issues
and problems.
The work
lacks much
critical
engagement
with any ideas
and concepts.
There may be
virtually no
appreciation
of the
relevant
competing
perspectives.
The work
shows
inadequate
evaluation
The work
illustrates no
understanding
of content or
of issues and
problems.
The work
lacks any
critical
engagement
with ideas
and concepts.
There is no
appreciation
of the
relevant
competing
perspectives.
The work
shows no
evaluation
and does not
refer to any
conclusions
Nothing of
merit in
submitted
work, or
designates
work where
an
academic
offence has
occurred.
Where no
work has
been
submitted
the NS
notation
will apply.
The work
shows an
exceptional
level of
evaluation and
illustrates
incisive
conclusions
based on that
evaluation.
advanced level
of evaluation
and illustrates
some solution-
focused
conclusions
based on that
evaluation.
shows an
extremely
good level of
evaluation and
illustrates a
few solution-
focused
conclusions
based on that
evaluation.
evaluation
and, perhaps,
illustrates a
few solution-
focused
conclusions
based on that
evaluation.
The work
reflects an
attempt at
applying
knowledge in
unusual
and/or novel
circumstances
as well as to
more typical
work-based
scenarios.
and, perhaps,
illustrates a
few solution-
focused
conclusions
based on that
evaluation.
solution-
focused
conclusions
based on that
evaluation.
and does not
refer to any
solution-
focused
conclusions
based on that
evaluation.
based around
an evaluation.
Strategy
choice – 25%
As above
Challenges
and
mitigation –
20%.
As above
Conclusion –
10%
As above
Presentation
– 10%.
The work is
exceptional in
that it is
The work is
excellent in
that it is
The work is
extremely
good in that it
The work is
very good in
that it is
The work is of
a good
standard in
Although
soundly
presented,
The work is
limited in that
it is not
The work is
extremely
poor in that it
Nothing of
merit in
submitted
logically
presented and
error-free. The
work is
communicated
with an
exceptional
degree of
authority that
comes close to
that expected
of a
professional in
the discipline.
logically
presented and
almost error-
free. The work
is
communicated
with an
excellent
degree of
authority that
comes
reasonably
close to that
expected of a
professional in
the discipline.
is logically
presented and
reasonably
error-free. The
work is
communicated
with an
extremely
good degree
of authority
that
sometimes
comes
reasonably
close to that
expected of a
professional in
the discipline.
mainly
logically
presented and
reasonably
error-free. The
work is
communicated
with an
occasional
glimpse of
authority that
comes
reasonably
close to that
expected of a
professional in
the discipline.
that there is
an attempt to
present it
logically and it
is reasonably
error-free. The
work is
communicated
without very
much
authority. It
requires
development
to come close
to that
expected of a
professional in
the discipline.
the work
lacks
authority.
Due to some
weaknesses
in style, it
does not
come at all
close to that
expected of a
professional
in the
discipline.
logically
presented and
has errors.
is poorly
presented and
has errors.
work, or
designates
work where
an
academic
offence has
occurred.
Where no
work has
been
submitted
the NS
notation
will apply.
Anonymous Marking
Submissions in Turnitin and Blackboard
You must submit your work using your student number to identify yourself, not your name. You
must not use your name in the text of the work at any point. When you submit your work in Turnitin
you must submit your student number within the assignment document and in the Submission title
field in Turnitin. Guidance is available showing how to do this.
Assessment Regulations
The University’s regulations, policies and procedures for students define the framework within
which teaching and assessment are conducted. Please make sure you are familiar with these
regulations, policies and procedures.
[https://libguides.derby.ac.uk/c.php?g=708630&p=5110269](https://libguides.derby.ac.uk/c.php?g=708630&p=5110269)
[https://www.derby.ac.uk/about/academic-regulations/](https://www.derby.ac.uk/about/academic-regulations/)