Tag: Model Answer

  • [Solved] Reflection W3

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  • [Solved] W3Reflection

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  • [Solved] Unsafe Products

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    [>Criminal homework help](https://www.sweetstudy.com/fields/law-criminal) **Topic:** **Unsafe Products** **Before completing your discussion watch the video and read the article below:** **Article:** [**Monsanto and the Roundup**](http://www.ecowatch.com/monsanto-dangers-glyphosate-1977806632.html) …

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    Assignment Prompt & Instructions

    [>Criminal homework help](https://www.sweetstudy.com/fields/law-criminal)

    **Topic:**

    **Unsafe Products**

    **Before completing your discussion watch the video and read the article below:**

    **Article:** [**Monsanto and the Roundup**](http://www.ecowatch.com/monsanto-dangers-glyphosate-1977806632.html)

    **Video:** [**Monsanto and Media Manipulation**](https://www.youtube.com/watch?v=UCmgxUGpl8c)

    **What is the reasoning behind not labeling 'genetically modified foods' in the United States?  What are your views on this and on the general safety of the food supply in the United States (do some independent research before addressing these issues)?**

    [https://www.youtube.com/watch?v=UCmgxUGpl8c](https://www.youtube.com/watch?v=UCmgxUGpl8c)

    – 2 years ago

  • [Solved] U4S

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    – 2 years ago **files (1)** – ## U4-SOAP.SEEattached.docx **## U4-SOAP.SEEattached.docx** Unit 4-Clinical SOAP Note. This week topic is ADHD. Please follow attached template and rubric below. Due 2-1-25. Instructions Each week students will choose one patient encounter to submit a Follow-up SOAP not…

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    – 2 years ago

    **files (1)**

    – ## U4-SOAP.SEEattached.docx

    **## U4-SOAP.SEEattached.docx**

    Unit 4-Clinical SOAP Note. This week topic is ADHD. Please follow attached template and rubric below. Due 2-1-25.

    Instructions

    Each week students will choose one patient encounter to submit a Follow-up SOAP note for review.

    **Follow the rubric t** o develop your SOAP notes for this term.

    The focus is on your ability to integrate your subjective and objective information gathering into formulation of diagnoses and development of patient-centered, evidence-based plans of care for patients of all ages with multiple, complex mental health conditions. At the end of this term, your SOAP notes will have demonstrated your knowledge of evidence-based practice, clinical expertise, and patient/family preferences as expected for an independent nurse practitioner incorporating psychotherapy into practice.

    **Note**:
    _Grades of Incomplete on this assignment will result in a clinical failure._

    All work should be original and submitted as a Word document unless otherwise indicated in the assignment instructions. ALL assignments need to be APA 7 format and accompanied title page in APA 7th edition format in order that the work would be properly identified for the student, the course, and the assignment. Work submitted without a title page will receive a grade of 0.

    Upload note to TurnItIn plagiarism checker for grade submission.

    ![A screenshot of a white sheet Description automatically generated](https://www.sweetstudy.com/questions/u4s)

    ![A screenshot of a white sheet Description automatically generated](https://www.sweetstudy.com/questions/u4s)

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    Program Outcomes

    1. Demonstrate critical thinking and holistic caring as an advanced practice

    2. Analyze scientific literature for application to selected diagnoses and treatment plans.

    3. Synthesize ethical principles into the management and evaluation of healthcare delivery concerns in culturally diverse care settings.

    4. Articulate a personal philosophy and framework acknowledging professional and accrediting agency competencies relating to the role and scope of practice of the psychiatric mental health nurse practitioner.

    5. Implement the role of the psychiatric mental health nurse practitioner in selected clinical settings.

    Course Learning Objectives

    By the end of this course, you will be able to:

    1. Independently with mentor supervision, apply knowledge of chronic and acute psychiatric mental health disorders using the current edition of the Diagnostic and Statistical Manual for Mental Disorders diagnostic criteria to assess, diagnose and manage the patient populations across the lifespan including a focus on vulnerable populations at risk for mental health disorders.

    2. Independently with mentor supervision, integrate complete mental health assessment, interview, history, and physical exam data collection with the knowledge of pathophysiology and psychopathology of psychiatric mental health disorders across the life span to form differential diagnoses and implement therapeutic, patient-centered treatment plans and interventions for patient populations across the lifespan.

    3. Independently with mentor supervision, merge traditional and complementary pharmacological/non-pharmaceutical interventions into the treatment and management of psychiatric mental health disorders for patient populations across the lifespan.

    4. Independently with mentor supervision, examine, evaluate, and demonstrate professional development in the role of the nurse practitioner in the diagnosis and management of health and wellness as well as acute and chronic psychiatric mental health disorders illnesses for patient populations across the lifespan as a member of an interprofessional team.

    5. Independently with mentor supervision, integrate cultural, spiritual, and social competencies into therapeutic patient-centered treatment plans in connection with evidence-based findings to the diagnosis and management of individuals, groups, and families across the lifespan with acute, complex, and chronic psychiatric mental health disorders.

    6. Independently with mentor supervision, analyze professional values and core ethical/legal standards into the practice of the Psychiatric Mental Health Nurse Practitioner role with relation to patient/staff safety, quality indicators, and health outcome improvement in the delivery of quality psychiatric mental health care to patients.

    7. Identifies with mentor supervision, the highest level of professionalism and accountability for the PMHNP role for transition into clinical practice.

    Resources

    American Nurses Association & American Psychiatric Nurse Association. (2015).
    _Psychiatric–mental health nursing: Scope and standards of practice_(2nd ed.) American Nurses Credentialing. ISBN-13: 978-1558105553 ISBN-10: 1558105557

    American Psychiatric Association. (2022).
    _Diagnostic and statistical manual of mental disorders_ (5th ed.) text revision (DSM-5 TR). APA Press. ISBN 978-0890425763

    Carlat, D. J. (2023).
    _The psychiatric interview_ (5th ed.). Philadelphia, PA: Wolters Kluwer. ISBN: 9781975212971

    Boland, R., Verduin, M., & Ruiz, P. (2022
    _) Kaplan & Sadock’s synopsis of psychiatry_ (12th ed.). Wolters Kluwer. ISBN: 9781975145569

    Stahl, S. M. (2022).
    _Stahl's essential psychopharmacology: Neuroscientific basis and practical applications_ (5th ed.). Cambridge University Press. ISBN 978-1-108-97163-8

    Bickley, L. (2016).
    _Bates' Guide to Physical Examination and History-Taking_ (11th ed) [VitalSouce bookshelf version]. https://batesvisualguide.com/. Lippincott Williams & Wilkins: ISBN 1609137620

    Corey, G. (2016).
    _Theory and practice of counseling and psychotherapy_ (10th ed.). Cengage. ISBN: 9781305263727

    Heldt, J. P., MD. (2017).
    _Memorable psychopharmacology_. Create Space Independent Publishing Platform. ISBN-13: 978-1-535-28034-1

    Johnson, K., & Vanderhoef, D. (2016).
    _Psychiatric mental health nurse practitioner review manual_ (4th ed.). American Nurses Association. ISBN: 978-1-935213-79-6

    Stahl, S. M. (2020).
    _Prescriber's guide: Stahl's essential psychopharmacology_ (7th ed.). Cambridge University Press. ISBN 978-1108926010

    ·
    [Learner Resources](https://herzing.instructure.com/courses/43992/files/11084794?wrap=1) [Download Learner Resources](https://herzing.instructure.com/courses/43992/files/11084794/download?download_frd=1)[PDF]

    ·
    [Printable Full Syllabus](https://herzing.instructure.com/courses/43992/files/11084800?wrap=1) [Download Printable Full Syllabus](https://herzing.instructure.com/courses/43992/files/11084800/download?download_frd=1)[PDF]

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    **## U4-SOAP.SEEattached.docx**

    Unit 4-Clinical SOAP Note. This week topic is ADHD. Please follow attached template and rubric below. Due 2-1-25.

    Instructions

    Each week students will choose one patient encounter to submit a Follow-up SOAP note for review.

    **Follow the rubric t** o develop your SOAP notes for this term.

    The focus is on your ability to integrate your subjective and objective information gathering into formulation of diagnoses and development of patient-centered, evidence-based plans of care for patients of all ages with multiple, complex mental health conditions. At the end of this term, your SOAP notes will have demonstrated your knowledge of evidence-based practice, clinical expertise, and patient/family preferences as expected for an independent nurse practitioner incorporating psychotherapy into practice.

    **Note**:
    _Grades of Incomplete on this assignment will result in a clinical failure._

    All work should be original and submitted as a Word document unless otherwise indicated in the assignment instructions. ALL assignments need to be APA 7 format and accompanied title page in APA 7th edition format in order that the work would be properly identified for the student, the course, and the assignment. Work submitted without a title page will receive a grade of 0.

    Upload note to TurnItIn plagiarism checker for grade submission.

    ![A screenshot of a white sheet Description automatically generated](https://www.sweetstudy.com/questions/u4s)

    ![A screenshot of a white sheet Description automatically generated](https://www.sweetstudy.com/questions/u4s)

    ![A screenshot of a white background Description automatically generated](https://www.sweetstudy.com/questions/u4s)

    Program Outcomes

    1. Demonstrate critical thinking and holistic caring as an advanced practice

    2. Analyze scientific literature for application to selected diagnoses and treatment plans.

    3. Synthesize ethical principles into the management and evaluation of healthcare delivery concerns in culturally diverse care settings.

    4. Articulate a personal philosophy and framework acknowledging professional and accrediting agency competencies relating to the role and scope of practice of the psychiatric mental health nurse practitioner.

    5. Implement the role of the psychiatric mental health nurse practitioner in selected clinical settings.

    Course Learning Objectives

    By the end of this course, you will be able to:

    1. Independently with mentor supervision, apply knowledge of chronic and acute psychiatric mental health disorders using the current edition of the Diagnostic and Statistical Manual for Mental Disorders diagnostic criteria to assess, diagnose and manage the patient populations across the lifespan including a focus on vulnerable populations at risk for mental health disorders.

    2. Independently with mentor supervision, integrate complete mental health assessment, interview, history, and physical exam data collection with the knowledge of pathophysiology and psychopathology of psychiatric mental health disorders across the life span to form differential diagnoses and implement therapeutic, patient-centered treatment plans and interventions for patient populations across the lifespan.

    3. Independently with mentor supervision, merge traditional and complementary pharmacological/non-pharmaceutical interventions into the treatment and management of psychiatric mental health disorders for patient populations across the lifespan.

    4. Independently with mentor supervision, examine, evaluate, and demonstrate professional development in the role of the nurse practitioner in the diagnosis and management of health and wellness as well as acute and chronic psychiatric mental health disorders illnesses for patient populations across the lifespan as a member of an interprofessional team.

    5. Independently with mentor supervision, integrate cultural, spiritual, and social competencies into therapeutic patient-centered treatment plans in connection with evidence-based findings to the diagnosis and management of individuals, groups, and families across the lifespan with acute, complex, and chronic psychiatric mental health disorders.

    6. Independently with mentor supervision, analyze professional values and core ethical/legal standards into the practice of the Psychiatric Mental Health Nurse Practitioner role with relation to patient/staff safety, quality indicators, and health outcome improvement in the delivery of quality psychiatric mental health care to patients.

    7. Identifies with mentor supervision, the highest level of professionalism and accountability for the PMHNP role for transition into clinical practice.

    Resources

    American Nurses Association & American Psychiatric Nurse Association. (2015).
    _Psychiatric–mental health nursing: Scope and standards of practice_(2nd ed.) American Nurses Credentialing. ISBN-13: 978-1558105553 ISBN-10: 1558105557

    American Psychiatric Association. (2022).
    _Diagnostic and statistical manual of mental disorders_ (5th ed.) text revision (DSM-5 TR). APA Press. ISBN 978-0890425763

    Carlat, D. J. (2023).
    _The psychiatric interview_ (5th ed.). Philadelphia, PA: Wolters Kluwer. ISBN: 9781975212971

    Boland, R., Verduin, M., & Ruiz, P. (2022
    _) Kaplan & Sadock’s synopsis of psychiatry_ (12th ed.). Wolters Kluwer. ISBN: 9781975145569

    Stahl, S. M. (2022).
    _Stahl's essential psychopharmacology: Neuroscientific basis and practical applications_ (5th ed.). Cambridge University Press. ISBN 978-1-108-97163-8

    Bickley, L. (2016).
    _Bates' Guide to Physical Examination and History-Taking_ (11th ed) [VitalSouce bookshelf version]. https://batesvisualguide.com/. Lippincott Williams & Wilkins: ISBN 1609137620

    Corey, G. (2016).
    _Theory and practice of counseling and psychotherapy_ (10th ed.). Cengage. ISBN: 9781305263727

    Heldt, J. P., MD. (2017).
    _Memorable psychopharmacology_. Create Space Independent Publishing Platform. ISBN-13: 978-1-535-28034-1

    Johnson, K., & Vanderhoef, D. (2016).
    _Psychiatric mental health nurse practitioner review manual_ (4th ed.). American Nurses Association. ISBN: 978-1-935213-79-6

    Stahl, S. M. (2020).
    _Prescriber's guide: Stahl's essential psychopharmacology_ (7th ed.). Cambridge University Press. ISBN 978-1108926010

    ·
    [Learner Resources](https://herzing.instructure.com/courses/43992/files/11084794?wrap=1) [Download Learner Resources](https://herzing.instructure.com/courses/43992/files/11084794/download?download_frd=1)[PDF]

    ·
    [Printable Full Syllabus](https://herzing.instructure.com/courses/43992/files/11084800?wrap=1) [Download Printable Full Syllabus](https://herzing.instructure.com/courses/43992/files/11084800/download?download_frd=1)[PDF]

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  • [Solved] TSS1

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    READ THE ATTACHMENTS!!! – 2 years ago **files (6)** – ## SocialUsebyLocationChart.xlsx – ## SocialUsebyAgeChart.xlsx – ## SocialUsebyIndividualChart.xlsx – ## Introduction.docx – ## CreativeBriefTemplate.docx – Task1Scenario.docx **## SocialUsebyLocationChart.xlsx** ## Sheet1 | | | | | | | | | | | |…

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    Assignment Prompt & Instructions

    READ THE ATTACHMENTS!!!

    – 2 years ago

    **files (6)**

    – ## SocialUsebyLocationChart.xlsx

    – ## SocialUsebyAgeChart.xlsx

    – ## SocialUsebyIndividualChart.xlsx

    – ## Introduction.docx

    – ## CreativeBriefTemplate.docx

    – Task1Scenario.docx

    **## SocialUsebyLocationChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Location |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Urban | 70% | 45% | 30% | 27% | 30% | 28% | 84% | 28% | 18% | 24% | 17% |
    | Suburban | 70% | 41% | 33% | 23% | 32% | 25% | 81% | 23% | 21% | 20% | 14% |
    | Rural | 67% | 25% | 15% | 18% | 34% | 18% | 74% | 9% | 10% | 16% | 2% |
    | Source: Pew Research Center |

    **## SocialUsebyAgeChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Age |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Ages 18-29 | 70% | 71% | 30% | 42% | 32% | 65% | 95% | 24% | 36% | 48% | 5% |
    | Ages 30-49 | 77% | 48% | 36% | 27% | 34% | 24% | 91% | 30% | 22% | 22% | 17% |
    | Ages 50-64 | 73% | 29% | 33% | 18% | 38% | 12% | 83% | 23% | 10% | 14% | 16% |
    | Ages 65+ | 50% | 13% | 11% | 7% | 18% | 2% | 49% | 10% | 3% | 4% | 8% |
    | Source: Pew Research Center |

    **## SocialUsebyIndividualChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Individual Income |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Less than $30K | 70% | 35% | 12% | 12% | 21% | 25% | 75% | 23% | 10% | 22% | 6% |
    | $30K-$49,999 | 76% | 45% | 21% | 29% | 33% | 27% | 83% | 20% | 17% | 29% | 11% |
    | $50K-$74,999 | 61% | 39% | 21% | 22% | 29% | 29% | 79% | 19% | 20% | 20% | 12% |
    | More than $75K | 70% | 47% | 50% | 34% | 40% | 28% | 90% | 29% | 26% | 20% | 20% |
    | Source: Pew Research Center |

    **## Introduction.docx**

    PAGES 12

    Introduction

    As a marketing professional, you will be asked to develop strategies, objectives, and communication tools and activities that support your organization’s strategic goals and align with your organization’s brand. The strongest, most effective brands work across platforms, ensuring that all strategies, objectives, and communication tools and activities build on each other, reinforce each other, and leverage the success of every initiative included in the marketing mix, truly ensuring that the sum of the parts is greater than the whole.

    In this task, you will have the opportunity to develop your skills and demonstrate your ability to direct creative for an integrated brand awareness campaign, establish metrics to measure its effectiveness, recommend an effective allocation of a portion of the integrated marketing communications budget and execute the campaign across elements in the marketing mix.

    Scenario

    Refer to the “Task 1 Scenario” in the Supporting Documents section below.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Note: This performance assessment task requires analyzing information presented in images within the attached “Task 1 Scenario.” To ensure fairness for all students, Excel (.xlsx files) versions of these images are provided. The Excel documents for each image are attached as separate Excel documents: “Social Use by Age Chart,” “Social Use by Individual Chart,” and “Social Use by Location Chart.”_

    A.  Develop a creative brief for a new advertising brand awareness campaign for the Octava Maravilla Company (OMC) product portfolio from the “Task 1 Scenario” using the attached “Creative Brief Template” and by doing the following:

    1.  Describe one characteristic of the target audience based on the brand style guidelines for
    _each_ of the following areas:

    •   demographics

    •   psychographics

    •   geographics

    •   behavioristics

    2.  Develop a SMART campaign objective that addresses the challenge discussed in the scenario.

    a.  Explain
    **three** success metrics that aligns with the SMART campaign objective in part A2.

    3.   Include
    **three** elements that communicates the OMC brand’s tone of voice.

    4.  Based on the data provided in the scenario and the campaign objective from part A2, recommend marketing communication channels and activities that would best reach the target audience.

    _Note: Channels may be added or deleted based on a budget of $25,000._

    a.  Explain how each of the recommended marketing communication channels and activities from part A4 will reach the target audience and achieve the campaign objective from part A2.

    b.  Provide the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4.

    c.  Justify the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4b.

    B.  Using the information from the scenario, complete the following:

    1.  Describe how
    **three** elements of OMC’s current packaging aligns with the brand style guidelines.

    2.  Explain which additional elements of OMC’s story should be included on the package and how they can be incorporated into a potential package redesign.

    a.  Justify the importance of incorporating the company story into the package design.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## CreativeBriefTemplate.docx**

    ![](https://www.sweetstudy.com/questions/tss1)

    ## **Creative Brief**

    Prepared By:

    ### **Company Description:**

    ### **Project Background/Description:**

    ### **Target Audience**

    | | | | |
    | — | — | — | — |
    | **Demographics** | **Psychographics** | **Geographics** | **Behavioristics** |
    | <Prompt A1> | <Prompt A1> | <Prompt A1> | <Prompt A1> |

    ### **SMART Objective:**

    <Prompt A2>

    ### **Success Metrics:**

    <Prompt A2a>

    ### **Tone of Voice:**

    <Prompt A3>

    ### **Budget**

    | | |
    | — | — |
    | **Recommended Marketing Channels and Activities** | **Budget Allocation** |
    | <Prompt A4> | <Prompt A4b> |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | Total: $25,000 |

    ### **Justification of Channels and Activities:**

    <Prompt A4a>

    ### **Justification of Budget Allocation:**

    <Prompt A4c>

    ## image1.png

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)

    **## SocialUsebyLocationChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Location |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Urban | 70% | 45% | 30% | 27% | 30% | 28% | 84% | 28% | 18% | 24% | 17% |
    | Suburban | 70% | 41% | 33% | 23% | 32% | 25% | 81% | 23% | 21% | 20% | 14% |
    | Rural | 67% | 25% | 15% | 18% | 34% | 18% | 74% | 9% | 10% | 16% | 2% |
    | Source: Pew Research Center |

    **## SocialUsebyAgeChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Age |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Ages 18-29 | 70% | 71% | 30% | 42% | 32% | 65% | 95% | 24% | 36% | 48% | 5% |
    | Ages 30-49 | 77% | 48% | 36% | 27% | 34% | 24% | 91% | 30% | 22% | 22% | 17% |
    | Ages 50-64 | 73% | 29% | 33% | 18% | 38% | 12% | 83% | 23% | 10% | 14% | 16% |
    | Ages 65+ | 50% | 13% | 11% | 7% | 18% | 2% | 49% | 10% | 3% | 4% | 8% |
    | Source: Pew Research Center |

    **## SocialUsebyIndividualChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Individual Income |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Less than $30K | 70% | 35% | 12% | 12% | 21% | 25% | 75% | 23% | 10% | 22% | 6% |
    | $30K-$49,999 | 76% | 45% | 21% | 29% | 33% | 27% | 83% | 20% | 17% | 29% | 11% |
    | $50K-$74,999 | 61% | 39% | 21% | 22% | 29% | 29% | 79% | 19% | 20% | 20% | 12% |
    | More than $75K | 70% | 47% | 50% | 34% | 40% | 28% | 90% | 29% | 26% | 20% | 20% |
    | Source: Pew Research Center |

    **## Introduction.docx**

    PAGES 12

    Introduction

    As a marketing professional, you will be asked to develop strategies, objectives, and communication tools and activities that support your organization’s strategic goals and align with your organization’s brand. The strongest, most effective brands work across platforms, ensuring that all strategies, objectives, and communication tools and activities build on each other, reinforce each other, and leverage the success of every initiative included in the marketing mix, truly ensuring that the sum of the parts is greater than the whole.

    In this task, you will have the opportunity to develop your skills and demonstrate your ability to direct creative for an integrated brand awareness campaign, establish metrics to measure its effectiveness, recommend an effective allocation of a portion of the integrated marketing communications budget and execute the campaign across elements in the marketing mix.

    Scenario

    Refer to the “Task 1 Scenario” in the Supporting Documents section below.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Note: This performance assessment task requires analyzing information presented in images within the attached “Task 1 Scenario.” To ensure fairness for all students, Excel (.xlsx files) versions of these images are provided. The Excel documents for each image are attached as separate Excel documents: “Social Use by Age Chart,” “Social Use by Individual Chart,” and “Social Use by Location Chart.”_

    A.  Develop a creative brief for a new advertising brand awareness campaign for the Octava Maravilla Company (OMC) product portfolio from the “Task 1 Scenario” using the attached “Creative Brief Template” and by doing the following:

    1.  Describe one characteristic of the target audience based on the brand style guidelines for
    _each_ of the following areas:

    •   demographics

    •   psychographics

    •   geographics

    •   behavioristics

    2.  Develop a SMART campaign objective that addresses the challenge discussed in the scenario.

    a.  Explain
    **three** success metrics that aligns with the SMART campaign objective in part A2.

    3.   Include
    **three** elements that communicates the OMC brand’s tone of voice.

    4.  Based on the data provided in the scenario and the campaign objective from part A2, recommend marketing communication channels and activities that would best reach the target audience.

    _Note: Channels may be added or deleted based on a budget of $25,000._

    a.  Explain how each of the recommended marketing communication channels and activities from part A4 will reach the target audience and achieve the campaign objective from part A2.

    b.  Provide the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4.

    c.  Justify the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4b.

    B.  Using the information from the scenario, complete the following:

    1.  Describe how
    **three** elements of OMC’s current packaging aligns with the brand style guidelines.

    2.  Explain which additional elements of OMC’s story should be included on the package and how they can be incorporated into a potential package redesign.

    a.  Justify the importance of incorporating the company story into the package design.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## CreativeBriefTemplate.docx**

    ![](https://www.sweetstudy.com/questions/tss1)

    ## **Creative Brief**

    Prepared By:

    ### **Company Description:**

    ### **Project Background/Description:**

    ### **Target Audience**

    | | | | |
    | — | — | — | — |
    | **Demographics** | **Psychographics** | **Geographics** | **Behavioristics** |
    | <Prompt A1> | <Prompt A1> | <Prompt A1> | <Prompt A1> |

    ### **SMART Objective:**

    <Prompt A2>

    ### **Success Metrics:**

    <Prompt A2a>

    ### **Tone of Voice:**

    <Prompt A3>

    ### **Budget**

    | | |
    | — | — |
    | **Recommended Marketing Channels and Activities** | **Budget Allocation** |
    | <Prompt A4> | <Prompt A4b> |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | Total: $25,000 |

    ### **Justification of Channels and Activities:**

    <Prompt A4a>

    ### **Justification of Budget Allocation:**

    <Prompt A4c>

    ## image1.png

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)

    **## SocialUsebyLocationChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Location |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Urban | 70% | 45% | 30% | 27% | 30% | 28% | 84% | 28% | 18% | 24% | 17% |
    | Suburban | 70% | 41% | 33% | 23% | 32% | 25% | 81% | 23% | 21% | 20% | 14% |
    | Rural | 67% | 25% | 15% | 18% | 34% | 18% | 74% | 9% | 10% | 16% | 2% |
    | Source: Pew Research Center |

    **## SocialUsebyAgeChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Age |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Ages 18-29 | 70% | 71% | 30% | 42% | 32% | 65% | 95% | 24% | 36% | 48% | 5% |
    | Ages 30-49 | 77% | 48% | 36% | 27% | 34% | 24% | 91% | 30% | 22% | 22% | 17% |
    | Ages 50-64 | 73% | 29% | 33% | 18% | 38% | 12% | 83% | 23% | 10% | 14% | 16% |
    | Ages 65+ | 50% | 13% | 11% | 7% | 18% | 2% | 49% | 10% | 3% | 4% | 8% |
    | Source: Pew Research Center |

    **## SocialUsebyIndividualChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Individual Income |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Less than $30K | 70% | 35% | 12% | 12% | 21% | 25% | 75% | 23% | 10% | 22% | 6% |
    | $30K-$49,999 | 76% | 45% | 21% | 29% | 33% | 27% | 83% | 20% | 17% | 29% | 11% |
    | $50K-$74,999 | 61% | 39% | 21% | 22% | 29% | 29% | 79% | 19% | 20% | 20% | 12% |
    | More than $75K | 70% | 47% | 50% | 34% | 40% | 28% | 90% | 29% | 26% | 20% | 20% |
    | Source: Pew Research Center |

    **## Introduction.docx**

    PAGES 12

    Introduction

    As a marketing professional, you will be asked to develop strategies, objectives, and communication tools and activities that support your organization’s strategic goals and align with your organization’s brand. The strongest, most effective brands work across platforms, ensuring that all strategies, objectives, and communication tools and activities build on each other, reinforce each other, and leverage the success of every initiative included in the marketing mix, truly ensuring that the sum of the parts is greater than the whole.

    In this task, you will have the opportunity to develop your skills and demonstrate your ability to direct creative for an integrated brand awareness campaign, establish metrics to measure its effectiveness, recommend an effective allocation of a portion of the integrated marketing communications budget and execute the campaign across elements in the marketing mix.

    Scenario

    Refer to the “Task 1 Scenario” in the Supporting Documents section below.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Note: This performance assessment task requires analyzing information presented in images within the attached “Task 1 Scenario.” To ensure fairness for all students, Excel (.xlsx files) versions of these images are provided. The Excel documents for each image are attached as separate Excel documents: “Social Use by Age Chart,” “Social Use by Individual Chart,” and “Social Use by Location Chart.”_

    A.  Develop a creative brief for a new advertising brand awareness campaign for the Octava Maravilla Company (OMC) product portfolio from the “Task 1 Scenario” using the attached “Creative Brief Template” and by doing the following:

    1.  Describe one characteristic of the target audience based on the brand style guidelines for
    _each_ of the following areas:

    •   demographics

    •   psychographics

    •   geographics

    •   behavioristics

    2.  Develop a SMART campaign objective that addresses the challenge discussed in the scenario.

    a.  Explain
    **three** success metrics that aligns with the SMART campaign objective in part A2.

    3.   Include
    **three** elements that communicates the OMC brand’s tone of voice.

    4.  Based on the data provided in the scenario and the campaign objective from part A2, recommend marketing communication channels and activities that would best reach the target audience.

    _Note: Channels may be added or deleted based on a budget of $25,000._

    a.  Explain how each of the recommended marketing communication channels and activities from part A4 will reach the target audience and achieve the campaign objective from part A2.

    b.  Provide the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4.

    c.  Justify the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4b.

    B.  Using the information from the scenario, complete the following:

    1.  Describe how
    **three** elements of OMC’s current packaging aligns with the brand style guidelines.

    2.  Explain which additional elements of OMC’s story should be included on the package and how they can be incorporated into a potential package redesign.

    a.  Justify the importance of incorporating the company story into the package design.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## CreativeBriefTemplate.docx**

    ![](https://www.sweetstudy.com/questions/tss1)

    ## **Creative Brief**

    Prepared By:

    ### **Company Description:**

    ### **Project Background/Description:**

    ### **Target Audience**

    | | | | |
    | — | — | — | — |
    | **Demographics** | **Psychographics** | **Geographics** | **Behavioristics** |
    | <Prompt A1> | <Prompt A1> | <Prompt A1> | <Prompt A1> |

    ### **SMART Objective:**

    <Prompt A2>

    ### **Success Metrics:**

    <Prompt A2a>

    ### **Tone of Voice:**

    <Prompt A3>

    ### **Budget**

    | | |
    | — | — |
    | **Recommended Marketing Channels and Activities** | **Budget Allocation** |
    | <Prompt A4> | <Prompt A4b> |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | Total: $25,000 |

    ### **Justification of Channels and Activities:**

    <Prompt A4a>

    ### **Justification of Budget Allocation:**

    <Prompt A4c>

    ## image1.png

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)

  • [Solved] The Impact of Traditional Postpartum Practices on Maternal Health

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  • [Solved] Summative vs Formative Assessments

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    Contrast how summative assessment differs from formative assessment, insofar as being a "constant reading" of students' ability and learning. How can teachers apply formative assessment to guide instruction, and how could happen if a teacher fails to do so? What are some examples of formative assess…

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    Contrast how summative assessment differs from formative assessment, insofar as being a "constant reading" of students' ability and learning. How can teachers apply formative assessment to guide instruction, and how could happen if a teacher fails to do so? What are some examples of formative assessment that can be used every day in your instruction? Cite at least one source to support your 300-word response.

    – 2 years ago

  • [Solved] Span2020 Mini Task 6

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    [>Spanish homework help](https://www.sweetstudy.com/fields/foreign-languages-spanish) Please pay attention to the instruction. I chose Cuba for country/region topic of discussion. Again please pay attention to the instructions. SPAN 2020 Final Communicative Project As a cumulative project at the end…

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    [>Spanish homework help](https://www.sweetstudy.com/fields/foreign-languages-spanish)

    Please pay attention to the instruction. I chose Cuba for country/region topic of discussion. Again please pay attention to the instructions.

    SPAN 2020 Final Communicative Project

    As a cumulative project at the end of the semester, you will complete a video presentation to showcase conversational and communicative skills learned _throughout_ this semester using themes, vocabulary, structures, and cultural content practiced in _Vistas_ Lessons 1-18.

    **Important Note**: Throughout the mini-tasks, students are required to select and research a specific country or territory. This selection must remain consistent from mini-task 1 through the final project. Changing the chosen country or territory midway through the mini-tasks is not permitted and will result in penalties during the final project phase. Consistency in country or territory selection is crucial for the coherence and success of the final project.

    ### Spanish 2020 Learning Objectives

    Learning objectives for _SPAN 2020: Intermediate Spanish II_ are based on the [ACTFL Proficiency Guidelines 2012](https://www.actfl.org/sites/default/files/guidelines/ACTFLProficiencyGuidelines2012.pdf) for Intermediate-Mid level proficiency in interpretive, interpersonal, presentational, and intercultural communication. After course completion, each student should be able to:

    – Understand the main idea and some pieces of information on familiar topics in various time frames from authentic text, audio, or audiovisual materials, conversations, discussions, and/or presentations.
    – Interact at a functional level in spontaneous spoken conversations by sharing their viewpoint on a variety of familiar and/or researched topics with sentences and series of connected sentences and asking and answering a variety of questions in various time frames.
    – Communicate information through writing and presentations about familiar topics, using sentences and series of connected sentences in various time frames.
    – Identify basic cultural similarities & differences and make comparisons between products and practices to help them understand perspectives and avoid major social/cultural blunders.

    What you will be able to do in this project (t _hese objectives should be reviewed when finishing your project to ensure you have met these goals):_

    01. I can give a clear, prepared presentation on a familiar topic in Spanish with reasonable accuracy.
    02. I can add to the required information relevant details or explanations.
    03. I use authentic resources in Spanish that support my presentation.
    04. My language, behavior, and ideas represent my intercultural knowledge.
    05. My speech is clear and organized.
    06. I keep my audience interested with visuals, originality, humor, etc.
    07. I use level-appropriate vocabulary on familiar topics.
    08. I can express past, present, and future events with level-appropriate structures. I offer recommendations and state my opinion about various topics.
    09. I have a mostly clear pronunciation that can be understood by sympathetic native listeners.
    10. I speak with a reasonable degree of fluency.

    ### General Guidelines

    – **Specifications.** Presentations should be 7-8 minutes.  Record your video and upload it to the Final Communicative Project assignment in Canvas.
    – **Content.** Presentations must be level-appropriate and use complete, logical, and organized sentences. Limit use of vocabulary and structures to those learned in SPAN 1010-2020. New vocabulary words must include a visual explanation. Use of online translators is **prohibited**. Use your own words and make sure you understand what you are saying.
    – **Visual aids/Props.** Presentations must include visual aids and/or props to enhance your content. Be creative! Pictures, videos, and/or music should complement the oral information. Use videos/music as needed, but keep to 20 seconds maximum since the overall objective is to show off your communicative skills.
    – **Acceptable use of materials.** For the Final Communicative Project, you are allowed and _**encouraged**_ to use all of the following resources: Canvas materials, VHL Central/Vistas textbook materials, class notes, and notes from your University of Memphis tutor and/or professor. The use of any other materials (online translators, other similar websites, material originally produced by a friend/family member that is a native speaker of Spanish, etc.) is **strictly** prohibited _._ The use of prohibited materials is a form of plagiarism and is a violation of the University's policies on Academic Integrity. Any cases of plagiarism must be reported to the Office of Student Accountability and will result in academic disciplinary action.
    – **Delivery.** Presentations must in video format for the class to watch. Rehearse and practice until delivery becomes natural and comfortable. Maintain full eye contact with your camera/audience while speaking. **Notecards are not permitted, though you may certainly include words, short phrases (NOT complete sentences), and images on each slide to guide you. You may NOT prepare/memorize/recite/read a script.**
    – **Grading.** The presentation is worth 10% of your overall final grade and is assessed according to the Final Communicative Project Rubric located in the Final Communicative Project assignment in Canvas.
    – **Make-ups.** No make-up presentations are allowed without a completed Missed Assessment Approval Form and valid written justification (contact your instructor). Consult the syllabus calendar for due dates.
    – **Late penalty.** Late final communicative project submissions will receive a -5% reduction up to one day late and an additional -5% reduction if more than one day late.

    ### Project Description

    The University of Memphis has decided to reward you and your classmates for the hard work you have been doing in SPAN 1010-2020 by funding a study abroad trip for everyone in your class. However, they will only fund **one** trip to **one** Spanish-speaking country. You already have a country in mind, and it is now your job to create a persuasive presentation for your class. For this presentation, you will need to:

    – Provide a general description of the country and where you want to visit (geography, climate, etc.)
    – Discuss the benefits (pros) and detriments (cons) of visiting
    – Find a place (Airbnb, hotel, etc.) and describe it (rooms, furnishings, location, etc.)
    – Tell your classmates about things to do while visiting (museums, shops, nature sites, etc.)
    – Describe a cultural practice/event/celebration that you could witness while visiting
    – Compare & contrast living & studying in that country with living & studying in the US

    You may choose **one** of the following Spanish-speaking countries/regions for your presentation:

    – España
    – México
    – Puerto Rico
    – La República Dominicana
    – Cuba
    – Costa Rica
    – El Salvador
    – Nicaragua,
    – Honduras
    – Panamá
    – Colombia
    – Venezuela
    – Perú
    – Ecuador
    – Chile
    – Argentina
    – Bolivia
    – Guatemala
    – Uruguay
    – Paraguay

    ### Where to Begin

    You should begin your research using any _Panorama_ sections in your _Vistas_ textbook and online resources that are relevant to your selected country/region. You should be able to find lots of information here, like most populous cities, population, famous figures, and other general facts.

    Once you have exhausted the resources found in _Vistas_, you should search for reliable sources for more information related to your country/region. Remember to look for any details/materials that help you to achieve the communicative goals of this task, and make sure to avoid plagiarism and cite your sources correctly using MLA or APA format (see the [Purdue University Online Writing Lab](https://owl.purdue.edu/) for help), which is standard practice in academia. Reach out to your tutors/professor for additional resources, as they will likely be able to offer valuable guidance.

    – 2 years ago

  • [Solved] Span2020 Mini Task 5

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    [>Spanish homework help](https://www.sweetstudy.com/fields/foreign-languages-spanish) Please pay attention to the instruction. I chose Cuba for my country/region topic of discussion. Note: limit the words to 200 or less. Ensure that the English version that once translated words are simple enough th…

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    Assignment Prompt & Instructions

    [>Spanish homework help](https://www.sweetstudy.com/fields/foreign-languages-spanish)

    Please pay attention to the instruction. I chose Cuba for my country/region topic of discussion. Note: limit the words to 200 or less. Ensure that the English version that once translated words are simple enough that can be easily understood and translated. As I’m still learning Spanish.

    **Objective:** To engage in practical application of language skills through describing travel-related topics.

    ## **Country/Territory Selection Requirement**

    Once students choose a country or territory for Mini-Task 1, they must continue with that selection for all subsequent mini-tasks and the final project. Changing the choice after Mini-Task 1 is not allowed and will result in penalties during the final project evaluation. Students should carefully select their country or territory at the start of the semester and ensure consistency throughout the course to maintain continuity and depth in their work.

    – [**A. English Component**](https://memphis.instructure.com/courses/154818/assignments/1052928#tabs-1)
    – [**B. Spanish Component**](https://memphis.instructure.com/courses/154818/assignments/1052928#tabs-2)

    ## **A. English Component**

    Write a 100–150-word description of your ideal trip to the country/region, focusing on accommodations (hotel, homestay, Airbnb, etc.). Communicate with your classmates in the first Participation Discussion Board Post about what you plan to cover in your project to ensure that content is not repeated. This pre-planning in English helps in clarifying and focusing the content for the Spanish video. Where will you stay? Why? What is it close to? What is there to do there? How many bedrooms/bathrooms are there? Are there any amenities? What chores must be done when you leave? Include any relevant details (you can make them up if necessary).

    ## **B. Spanish Component????**

    Record a 2–3-minute video in Spanish detailing a place to stay on your trip. This task applies language skills to practical, real-world scenarios, enhancing vocabulary and descriptive abilities. Make sure to mention what your hotel/Airbnb is like, what furniture and amenities you will find there, or what chores must be completed before you leave. Remember that you are still a beginner/intermediate Spanish-speaker, so errors are expected. The objective is to create a video with informal, spontaneous, original speech in Spanish, so you should not be overly concerned with accuracy! These videos are to help you build comfort with expressing your thoughts and feelings in Spanish, so be creative, be original, and be yourself. Do NOT create/read from a script for this assignment.

    – [\
    \
    Screenshot2025-04-11at1.40.21PM.jpeg](https://www.sweetstudy.com/files/screenshot2025-04-11at1-40-21pm-jpeg "Screenshot2025-04-11at1.40.21PM.jpeg")

    – 2 years ago