Tag: PayPal Instant Download

  • [Solved] Reflection W3

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    In-depth study guidance and analytical solution covering Reflection W3.

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  • [Solved] W3Reflection

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  • [Solved] Unsafe Products

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    [>Criminal homework help](https://www.sweetstudy.com/fields/law-criminal) **Topic:** **Unsafe Products** **Before completing your discussion watch the video and read the article below:** **Article:** [**Monsanto and the Roundup**](http://www.ecowatch.com/monsanto-dangers-glyphosate-1977806632.html) …

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    Assignment Prompt & Instructions

    [>Criminal homework help](https://www.sweetstudy.com/fields/law-criminal)

    **Topic:**

    **Unsafe Products**

    **Before completing your discussion watch the video and read the article below:**

    **Article:** [**Monsanto and the Roundup**](http://www.ecowatch.com/monsanto-dangers-glyphosate-1977806632.html)

    **Video:** [**Monsanto and Media Manipulation**](https://www.youtube.com/watch?v=UCmgxUGpl8c)

    **What is the reasoning behind not labeling 'genetically modified foods' in the United States?  What are your views on this and on the general safety of the food supply in the United States (do some independent research before addressing these issues)?**

    [https://www.youtube.com/watch?v=UCmgxUGpl8c](https://www.youtube.com/watch?v=UCmgxUGpl8c)

    – 2 years ago

  • [Solved] U4S

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    – 2 years ago **files (1)** – ## U4-SOAP.SEEattached.docx **## U4-SOAP.SEEattached.docx** Unit 4-Clinical SOAP Note. This week topic is ADHD. Please follow attached template and rubric below. Due 2-1-25. Instructions Each week students will choose one patient encounter to submit a Follow-up SOAP not…

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    Assignment Prompt & Instructions

    – 2 years ago

    **files (1)**

    – ## U4-SOAP.SEEattached.docx

    **## U4-SOAP.SEEattached.docx**

    Unit 4-Clinical SOAP Note. This week topic is ADHD. Please follow attached template and rubric below. Due 2-1-25.

    Instructions

    Each week students will choose one patient encounter to submit a Follow-up SOAP note for review.

    **Follow the rubric t** o develop your SOAP notes for this term.

    The focus is on your ability to integrate your subjective and objective information gathering into formulation of diagnoses and development of patient-centered, evidence-based plans of care for patients of all ages with multiple, complex mental health conditions. At the end of this term, your SOAP notes will have demonstrated your knowledge of evidence-based practice, clinical expertise, and patient/family preferences as expected for an independent nurse practitioner incorporating psychotherapy into practice.

    **Note**:
    _Grades of Incomplete on this assignment will result in a clinical failure._

    All work should be original and submitted as a Word document unless otherwise indicated in the assignment instructions. ALL assignments need to be APA 7 format and accompanied title page in APA 7th edition format in order that the work would be properly identified for the student, the course, and the assignment. Work submitted without a title page will receive a grade of 0.

    Upload note to TurnItIn plagiarism checker for grade submission.

    ![A screenshot of a white sheet Description automatically generated](https://www.sweetstudy.com/questions/u4s)

    ![A screenshot of a white sheet Description automatically generated](https://www.sweetstudy.com/questions/u4s)

    ![A screenshot of a white background Description automatically generated](https://www.sweetstudy.com/questions/u4s)

    Program Outcomes

    1. Demonstrate critical thinking and holistic caring as an advanced practice

    2. Analyze scientific literature for application to selected diagnoses and treatment plans.

    3. Synthesize ethical principles into the management and evaluation of healthcare delivery concerns in culturally diverse care settings.

    4. Articulate a personal philosophy and framework acknowledging professional and accrediting agency competencies relating to the role and scope of practice of the psychiatric mental health nurse practitioner.

    5. Implement the role of the psychiatric mental health nurse practitioner in selected clinical settings.

    Course Learning Objectives

    By the end of this course, you will be able to:

    1. Independently with mentor supervision, apply knowledge of chronic and acute psychiatric mental health disorders using the current edition of the Diagnostic and Statistical Manual for Mental Disorders diagnostic criteria to assess, diagnose and manage the patient populations across the lifespan including a focus on vulnerable populations at risk for mental health disorders.

    2. Independently with mentor supervision, integrate complete mental health assessment, interview, history, and physical exam data collection with the knowledge of pathophysiology and psychopathology of psychiatric mental health disorders across the life span to form differential diagnoses and implement therapeutic, patient-centered treatment plans and interventions for patient populations across the lifespan.

    3. Independently with mentor supervision, merge traditional and complementary pharmacological/non-pharmaceutical interventions into the treatment and management of psychiatric mental health disorders for patient populations across the lifespan.

    4. Independently with mentor supervision, examine, evaluate, and demonstrate professional development in the role of the nurse practitioner in the diagnosis and management of health and wellness as well as acute and chronic psychiatric mental health disorders illnesses for patient populations across the lifespan as a member of an interprofessional team.

    5. Independently with mentor supervision, integrate cultural, spiritual, and social competencies into therapeutic patient-centered treatment plans in connection with evidence-based findings to the diagnosis and management of individuals, groups, and families across the lifespan with acute, complex, and chronic psychiatric mental health disorders.

    6. Independently with mentor supervision, analyze professional values and core ethical/legal standards into the practice of the Psychiatric Mental Health Nurse Practitioner role with relation to patient/staff safety, quality indicators, and health outcome improvement in the delivery of quality psychiatric mental health care to patients.

    7. Identifies with mentor supervision, the highest level of professionalism and accountability for the PMHNP role for transition into clinical practice.

    Resources

    American Nurses Association & American Psychiatric Nurse Association. (2015).
    _Psychiatric–mental health nursing: Scope and standards of practice_(2nd ed.) American Nurses Credentialing. ISBN-13: 978-1558105553 ISBN-10: 1558105557

    American Psychiatric Association. (2022).
    _Diagnostic and statistical manual of mental disorders_ (5th ed.) text revision (DSM-5 TR). APA Press. ISBN 978-0890425763

    Carlat, D. J. (2023).
    _The psychiatric interview_ (5th ed.). Philadelphia, PA: Wolters Kluwer. ISBN: 9781975212971

    Boland, R., Verduin, M., & Ruiz, P. (2022
    _) Kaplan & Sadock’s synopsis of psychiatry_ (12th ed.). Wolters Kluwer. ISBN: 9781975145569

    Stahl, S. M. (2022).
    _Stahl's essential psychopharmacology: Neuroscientific basis and practical applications_ (5th ed.). Cambridge University Press. ISBN 978-1-108-97163-8

    Bickley, L. (2016).
    _Bates' Guide to Physical Examination and History-Taking_ (11th ed) [VitalSouce bookshelf version]. https://batesvisualguide.com/. Lippincott Williams & Wilkins: ISBN 1609137620

    Corey, G. (2016).
    _Theory and practice of counseling and psychotherapy_ (10th ed.). Cengage. ISBN: 9781305263727

    Heldt, J. P., MD. (2017).
    _Memorable psychopharmacology_. Create Space Independent Publishing Platform. ISBN-13: 978-1-535-28034-1

    Johnson, K., & Vanderhoef, D. (2016).
    _Psychiatric mental health nurse practitioner review manual_ (4th ed.). American Nurses Association. ISBN: 978-1-935213-79-6

    Stahl, S. M. (2020).
    _Prescriber's guide: Stahl's essential psychopharmacology_ (7th ed.). Cambridge University Press. ISBN 978-1108926010

    ·
    [Learner Resources](https://herzing.instructure.com/courses/43992/files/11084794?wrap=1) [Download Learner Resources](https://herzing.instructure.com/courses/43992/files/11084794/download?download_frd=1)[PDF]

    ·
    [Printable Full Syllabus](https://herzing.instructure.com/courses/43992/files/11084800?wrap=1) [Download Printable Full Syllabus](https://herzing.instructure.com/courses/43992/files/11084800/download?download_frd=1)[PDF]

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    **## U4-SOAP.SEEattached.docx**

    Unit 4-Clinical SOAP Note. This week topic is ADHD. Please follow attached template and rubric below. Due 2-1-25.

    Instructions

    Each week students will choose one patient encounter to submit a Follow-up SOAP note for review.

    **Follow the rubric t** o develop your SOAP notes for this term.

    The focus is on your ability to integrate your subjective and objective information gathering into formulation of diagnoses and development of patient-centered, evidence-based plans of care for patients of all ages with multiple, complex mental health conditions. At the end of this term, your SOAP notes will have demonstrated your knowledge of evidence-based practice, clinical expertise, and patient/family preferences as expected for an independent nurse practitioner incorporating psychotherapy into practice.

    **Note**:
    _Grades of Incomplete on this assignment will result in a clinical failure._

    All work should be original and submitted as a Word document unless otherwise indicated in the assignment instructions. ALL assignments need to be APA 7 format and accompanied title page in APA 7th edition format in order that the work would be properly identified for the student, the course, and the assignment. Work submitted without a title page will receive a grade of 0.

    Upload note to TurnItIn plagiarism checker for grade submission.

    ![A screenshot of a white sheet Description automatically generated](https://www.sweetstudy.com/questions/u4s)

    ![A screenshot of a white sheet Description automatically generated](https://www.sweetstudy.com/questions/u4s)

    ![A screenshot of a white background Description automatically generated](https://www.sweetstudy.com/questions/u4s)

    Program Outcomes

    1. Demonstrate critical thinking and holistic caring as an advanced practice

    2. Analyze scientific literature for application to selected diagnoses and treatment plans.

    3. Synthesize ethical principles into the management and evaluation of healthcare delivery concerns in culturally diverse care settings.

    4. Articulate a personal philosophy and framework acknowledging professional and accrediting agency competencies relating to the role and scope of practice of the psychiatric mental health nurse practitioner.

    5. Implement the role of the psychiatric mental health nurse practitioner in selected clinical settings.

    Course Learning Objectives

    By the end of this course, you will be able to:

    1. Independently with mentor supervision, apply knowledge of chronic and acute psychiatric mental health disorders using the current edition of the Diagnostic and Statistical Manual for Mental Disorders diagnostic criteria to assess, diagnose and manage the patient populations across the lifespan including a focus on vulnerable populations at risk for mental health disorders.

    2. Independently with mentor supervision, integrate complete mental health assessment, interview, history, and physical exam data collection with the knowledge of pathophysiology and psychopathology of psychiatric mental health disorders across the life span to form differential diagnoses and implement therapeutic, patient-centered treatment plans and interventions for patient populations across the lifespan.

    3. Independently with mentor supervision, merge traditional and complementary pharmacological/non-pharmaceutical interventions into the treatment and management of psychiatric mental health disorders for patient populations across the lifespan.

    4. Independently with mentor supervision, examine, evaluate, and demonstrate professional development in the role of the nurse practitioner in the diagnosis and management of health and wellness as well as acute and chronic psychiatric mental health disorders illnesses for patient populations across the lifespan as a member of an interprofessional team.

    5. Independently with mentor supervision, integrate cultural, spiritual, and social competencies into therapeutic patient-centered treatment plans in connection with evidence-based findings to the diagnosis and management of individuals, groups, and families across the lifespan with acute, complex, and chronic psychiatric mental health disorders.

    6. Independently with mentor supervision, analyze professional values and core ethical/legal standards into the practice of the Psychiatric Mental Health Nurse Practitioner role with relation to patient/staff safety, quality indicators, and health outcome improvement in the delivery of quality psychiatric mental health care to patients.

    7. Identifies with mentor supervision, the highest level of professionalism and accountability for the PMHNP role for transition into clinical practice.

    Resources

    American Nurses Association & American Psychiatric Nurse Association. (2015).
    _Psychiatric–mental health nursing: Scope and standards of practice_(2nd ed.) American Nurses Credentialing. ISBN-13: 978-1558105553 ISBN-10: 1558105557

    American Psychiatric Association. (2022).
    _Diagnostic and statistical manual of mental disorders_ (5th ed.) text revision (DSM-5 TR). APA Press. ISBN 978-0890425763

    Carlat, D. J. (2023).
    _The psychiatric interview_ (5th ed.). Philadelphia, PA: Wolters Kluwer. ISBN: 9781975212971

    Boland, R., Verduin, M., & Ruiz, P. (2022
    _) Kaplan & Sadock’s synopsis of psychiatry_ (12th ed.). Wolters Kluwer. ISBN: 9781975145569

    Stahl, S. M. (2022).
    _Stahl's essential psychopharmacology: Neuroscientific basis and practical applications_ (5th ed.). Cambridge University Press. ISBN 978-1-108-97163-8

    Bickley, L. (2016).
    _Bates' Guide to Physical Examination and History-Taking_ (11th ed) [VitalSouce bookshelf version]. https://batesvisualguide.com/. Lippincott Williams & Wilkins: ISBN 1609137620

    Corey, G. (2016).
    _Theory and practice of counseling and psychotherapy_ (10th ed.). Cengage. ISBN: 9781305263727

    Heldt, J. P., MD. (2017).
    _Memorable psychopharmacology_. Create Space Independent Publishing Platform. ISBN-13: 978-1-535-28034-1

    Johnson, K., & Vanderhoef, D. (2016).
    _Psychiatric mental health nurse practitioner review manual_ (4th ed.). American Nurses Association. ISBN: 978-1-935213-79-6

    Stahl, S. M. (2020).
    _Prescriber's guide: Stahl's essential psychopharmacology_ (7th ed.). Cambridge University Press. ISBN 978-1108926010

    ·
    [Learner Resources](https://herzing.instructure.com/courses/43992/files/11084794?wrap=1) [Download Learner Resources](https://herzing.instructure.com/courses/43992/files/11084794/download?download_frd=1)[PDF]

    ·
    [Printable Full Syllabus](https://herzing.instructure.com/courses/43992/files/11084800?wrap=1) [Download Printable Full Syllabus](https://herzing.instructure.com/courses/43992/files/11084800/download?download_frd=1)[PDF]

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  • [Solved] TSS1

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    READ THE ATTACHMENTS!!! – 2 years ago **files (6)** – ## SocialUsebyLocationChart.xlsx – ## SocialUsebyAgeChart.xlsx – ## SocialUsebyIndividualChart.xlsx – ## Introduction.docx – ## CreativeBriefTemplate.docx – Task1Scenario.docx **## SocialUsebyLocationChart.xlsx** ## Sheet1 | | | | | | | | | | | |…

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    Assignment Prompt & Instructions

    READ THE ATTACHMENTS!!!

    – 2 years ago

    **files (6)**

    – ## SocialUsebyLocationChart.xlsx

    – ## SocialUsebyAgeChart.xlsx

    – ## SocialUsebyIndividualChart.xlsx

    – ## Introduction.docx

    – ## CreativeBriefTemplate.docx

    – Task1Scenario.docx

    **## SocialUsebyLocationChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Location |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Urban | 70% | 45% | 30% | 27% | 30% | 28% | 84% | 28% | 18% | 24% | 17% |
    | Suburban | 70% | 41% | 33% | 23% | 32% | 25% | 81% | 23% | 21% | 20% | 14% |
    | Rural | 67% | 25% | 15% | 18% | 34% | 18% | 74% | 9% | 10% | 16% | 2% |
    | Source: Pew Research Center |

    **## SocialUsebyAgeChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Age |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Ages 18-29 | 70% | 71% | 30% | 42% | 32% | 65% | 95% | 24% | 36% | 48% | 5% |
    | Ages 30-49 | 77% | 48% | 36% | 27% | 34% | 24% | 91% | 30% | 22% | 22% | 17% |
    | Ages 50-64 | 73% | 29% | 33% | 18% | 38% | 12% | 83% | 23% | 10% | 14% | 16% |
    | Ages 65+ | 50% | 13% | 11% | 7% | 18% | 2% | 49% | 10% | 3% | 4% | 8% |
    | Source: Pew Research Center |

    **## SocialUsebyIndividualChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Individual Income |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Less than $30K | 70% | 35% | 12% | 12% | 21% | 25% | 75% | 23% | 10% | 22% | 6% |
    | $30K-$49,999 | 76% | 45% | 21% | 29% | 33% | 27% | 83% | 20% | 17% | 29% | 11% |
    | $50K-$74,999 | 61% | 39% | 21% | 22% | 29% | 29% | 79% | 19% | 20% | 20% | 12% |
    | More than $75K | 70% | 47% | 50% | 34% | 40% | 28% | 90% | 29% | 26% | 20% | 20% |
    | Source: Pew Research Center |

    **## Introduction.docx**

    PAGES 12

    Introduction

    As a marketing professional, you will be asked to develop strategies, objectives, and communication tools and activities that support your organization’s strategic goals and align with your organization’s brand. The strongest, most effective brands work across platforms, ensuring that all strategies, objectives, and communication tools and activities build on each other, reinforce each other, and leverage the success of every initiative included in the marketing mix, truly ensuring that the sum of the parts is greater than the whole.

    In this task, you will have the opportunity to develop your skills and demonstrate your ability to direct creative for an integrated brand awareness campaign, establish metrics to measure its effectiveness, recommend an effective allocation of a portion of the integrated marketing communications budget and execute the campaign across elements in the marketing mix.

    Scenario

    Refer to the “Task 1 Scenario” in the Supporting Documents section below.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Note: This performance assessment task requires analyzing information presented in images within the attached “Task 1 Scenario.” To ensure fairness for all students, Excel (.xlsx files) versions of these images are provided. The Excel documents for each image are attached as separate Excel documents: “Social Use by Age Chart,” “Social Use by Individual Chart,” and “Social Use by Location Chart.”_

    A.  Develop a creative brief for a new advertising brand awareness campaign for the Octava Maravilla Company (OMC) product portfolio from the “Task 1 Scenario” using the attached “Creative Brief Template” and by doing the following:

    1.  Describe one characteristic of the target audience based on the brand style guidelines for
    _each_ of the following areas:

    •   demographics

    •   psychographics

    •   geographics

    •   behavioristics

    2.  Develop a SMART campaign objective that addresses the challenge discussed in the scenario.

    a.  Explain
    **three** success metrics that aligns with the SMART campaign objective in part A2.

    3.   Include
    **three** elements that communicates the OMC brand’s tone of voice.

    4.  Based on the data provided in the scenario and the campaign objective from part A2, recommend marketing communication channels and activities that would best reach the target audience.

    _Note: Channels may be added or deleted based on a budget of $25,000._

    a.  Explain how each of the recommended marketing communication channels and activities from part A4 will reach the target audience and achieve the campaign objective from part A2.

    b.  Provide the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4.

    c.  Justify the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4b.

    B.  Using the information from the scenario, complete the following:

    1.  Describe how
    **three** elements of OMC’s current packaging aligns with the brand style guidelines.

    2.  Explain which additional elements of OMC’s story should be included on the package and how they can be incorporated into a potential package redesign.

    a.  Justify the importance of incorporating the company story into the package design.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## CreativeBriefTemplate.docx**

    ![](https://www.sweetstudy.com/questions/tss1)

    ## **Creative Brief**

    Prepared By:

    ### **Company Description:**

    ### **Project Background/Description:**

    ### **Target Audience**

    | | | | |
    | — | — | — | — |
    | **Demographics** | **Psychographics** | **Geographics** | **Behavioristics** |
    | <Prompt A1> | <Prompt A1> | <Prompt A1> | <Prompt A1> |

    ### **SMART Objective:**

    <Prompt A2>

    ### **Success Metrics:**

    <Prompt A2a>

    ### **Tone of Voice:**

    <Prompt A3>

    ### **Budget**

    | | |
    | — | — |
    | **Recommended Marketing Channels and Activities** | **Budget Allocation** |
    | <Prompt A4> | <Prompt A4b> |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | Total: $25,000 |

    ### **Justification of Channels and Activities:**

    <Prompt A4a>

    ### **Justification of Budget Allocation:**

    <Prompt A4c>

    ## image1.png

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)

    **## SocialUsebyLocationChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Location |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Urban | 70% | 45% | 30% | 27% | 30% | 28% | 84% | 28% | 18% | 24% | 17% |
    | Suburban | 70% | 41% | 33% | 23% | 32% | 25% | 81% | 23% | 21% | 20% | 14% |
    | Rural | 67% | 25% | 15% | 18% | 34% | 18% | 74% | 9% | 10% | 16% | 2% |
    | Source: Pew Research Center |

    **## SocialUsebyAgeChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Age |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Ages 18-29 | 70% | 71% | 30% | 42% | 32% | 65% | 95% | 24% | 36% | 48% | 5% |
    | Ages 30-49 | 77% | 48% | 36% | 27% | 34% | 24% | 91% | 30% | 22% | 22% | 17% |
    | Ages 50-64 | 73% | 29% | 33% | 18% | 38% | 12% | 83% | 23% | 10% | 14% | 16% |
    | Ages 65+ | 50% | 13% | 11% | 7% | 18% | 2% | 49% | 10% | 3% | 4% | 8% |
    | Source: Pew Research Center |

    **## SocialUsebyIndividualChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Individual Income |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Less than $30K | 70% | 35% | 12% | 12% | 21% | 25% | 75% | 23% | 10% | 22% | 6% |
    | $30K-$49,999 | 76% | 45% | 21% | 29% | 33% | 27% | 83% | 20% | 17% | 29% | 11% |
    | $50K-$74,999 | 61% | 39% | 21% | 22% | 29% | 29% | 79% | 19% | 20% | 20% | 12% |
    | More than $75K | 70% | 47% | 50% | 34% | 40% | 28% | 90% | 29% | 26% | 20% | 20% |
    | Source: Pew Research Center |

    **## Introduction.docx**

    PAGES 12

    Introduction

    As a marketing professional, you will be asked to develop strategies, objectives, and communication tools and activities that support your organization’s strategic goals and align with your organization’s brand. The strongest, most effective brands work across platforms, ensuring that all strategies, objectives, and communication tools and activities build on each other, reinforce each other, and leverage the success of every initiative included in the marketing mix, truly ensuring that the sum of the parts is greater than the whole.

    In this task, you will have the opportunity to develop your skills and demonstrate your ability to direct creative for an integrated brand awareness campaign, establish metrics to measure its effectiveness, recommend an effective allocation of a portion of the integrated marketing communications budget and execute the campaign across elements in the marketing mix.

    Scenario

    Refer to the “Task 1 Scenario” in the Supporting Documents section below.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Note: This performance assessment task requires analyzing information presented in images within the attached “Task 1 Scenario.” To ensure fairness for all students, Excel (.xlsx files) versions of these images are provided. The Excel documents for each image are attached as separate Excel documents: “Social Use by Age Chart,” “Social Use by Individual Chart,” and “Social Use by Location Chart.”_

    A.  Develop a creative brief for a new advertising brand awareness campaign for the Octava Maravilla Company (OMC) product portfolio from the “Task 1 Scenario” using the attached “Creative Brief Template” and by doing the following:

    1.  Describe one characteristic of the target audience based on the brand style guidelines for
    _each_ of the following areas:

    •   demographics

    •   psychographics

    •   geographics

    •   behavioristics

    2.  Develop a SMART campaign objective that addresses the challenge discussed in the scenario.

    a.  Explain
    **three** success metrics that aligns with the SMART campaign objective in part A2.

    3.   Include
    **three** elements that communicates the OMC brand’s tone of voice.

    4.  Based on the data provided in the scenario and the campaign objective from part A2, recommend marketing communication channels and activities that would best reach the target audience.

    _Note: Channels may be added or deleted based on a budget of $25,000._

    a.  Explain how each of the recommended marketing communication channels and activities from part A4 will reach the target audience and achieve the campaign objective from part A2.

    b.  Provide the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4.

    c.  Justify the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4b.

    B.  Using the information from the scenario, complete the following:

    1.  Describe how
    **three** elements of OMC’s current packaging aligns with the brand style guidelines.

    2.  Explain which additional elements of OMC’s story should be included on the package and how they can be incorporated into a potential package redesign.

    a.  Justify the importance of incorporating the company story into the package design.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## CreativeBriefTemplate.docx**

    ![](https://www.sweetstudy.com/questions/tss1)

    ## **Creative Brief**

    Prepared By:

    ### **Company Description:**

    ### **Project Background/Description:**

    ### **Target Audience**

    | | | | |
    | — | — | — | — |
    | **Demographics** | **Psychographics** | **Geographics** | **Behavioristics** |
    | <Prompt A1> | <Prompt A1> | <Prompt A1> | <Prompt A1> |

    ### **SMART Objective:**

    <Prompt A2>

    ### **Success Metrics:**

    <Prompt A2a>

    ### **Tone of Voice:**

    <Prompt A3>

    ### **Budget**

    | | |
    | — | — |
    | **Recommended Marketing Channels and Activities** | **Budget Allocation** |
    | <Prompt A4> | <Prompt A4b> |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | Total: $25,000 |

    ### **Justification of Channels and Activities:**

    <Prompt A4a>

    ### **Justification of Budget Allocation:**

    <Prompt A4c>

    ## image1.png

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)

    **## SocialUsebyLocationChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Location |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Urban | 70% | 45% | 30% | 27% | 30% | 28% | 84% | 28% | 18% | 24% | 17% |
    | Suburban | 70% | 41% | 33% | 23% | 32% | 25% | 81% | 23% | 21% | 20% | 14% |
    | Rural | 67% | 25% | 15% | 18% | 34% | 18% | 74% | 9% | 10% | 16% | 2% |
    | Source: Pew Research Center |

    **## SocialUsebyAgeChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Age |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Ages 18-29 | 70% | 71% | 30% | 42% | 32% | 65% | 95% | 24% | 36% | 48% | 5% |
    | Ages 30-49 | 77% | 48% | 36% | 27% | 34% | 24% | 91% | 30% | 22% | 22% | 17% |
    | Ages 50-64 | 73% | 29% | 33% | 18% | 38% | 12% | 83% | 23% | 10% | 14% | 16% |
    | Ages 65+ | 50% | 13% | 11% | 7% | 18% | 2% | 49% | 10% | 3% | 4% | 8% |
    | Source: Pew Research Center |

    **## SocialUsebyIndividualChart.xlsx**

    ## Sheet1

    | | | | | | | | | | | | |
    | — | — | — | — | — | — | — | — | — | — | — | — |
    | Social Use by Individual Income |
    | | Facebook | Instagram | LinkedIn | Twitter | Pinterest | Snapchat | YouTube | WhatsApp | Reddit | TikTok | Nextdoor |
    | Less than $30K | 70% | 35% | 12% | 12% | 21% | 25% | 75% | 23% | 10% | 22% | 6% |
    | $30K-$49,999 | 76% | 45% | 21% | 29% | 33% | 27% | 83% | 20% | 17% | 29% | 11% |
    | $50K-$74,999 | 61% | 39% | 21% | 22% | 29% | 29% | 79% | 19% | 20% | 20% | 12% |
    | More than $75K | 70% | 47% | 50% | 34% | 40% | 28% | 90% | 29% | 26% | 20% | 20% |
    | Source: Pew Research Center |

    **## Introduction.docx**

    PAGES 12

    Introduction

    As a marketing professional, you will be asked to develop strategies, objectives, and communication tools and activities that support your organization’s strategic goals and align with your organization’s brand. The strongest, most effective brands work across platforms, ensuring that all strategies, objectives, and communication tools and activities build on each other, reinforce each other, and leverage the success of every initiative included in the marketing mix, truly ensuring that the sum of the parts is greater than the whole.

    In this task, you will have the opportunity to develop your skills and demonstrate your ability to direct creative for an integrated brand awareness campaign, establish metrics to measure its effectiveness, recommend an effective allocation of a portion of the integrated marketing communications budget and execute the campaign across elements in the marketing mix.

    Scenario

    Refer to the “Task 1 Scenario” in the Supporting Documents section below.

    Requirements

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    _Note: This performance assessment task requires analyzing information presented in images within the attached “Task 1 Scenario.” To ensure fairness for all students, Excel (.xlsx files) versions of these images are provided. The Excel documents for each image are attached as separate Excel documents: “Social Use by Age Chart,” “Social Use by Individual Chart,” and “Social Use by Location Chart.”_

    A.  Develop a creative brief for a new advertising brand awareness campaign for the Octava Maravilla Company (OMC) product portfolio from the “Task 1 Scenario” using the attached “Creative Brief Template” and by doing the following:

    1.  Describe one characteristic of the target audience based on the brand style guidelines for
    _each_ of the following areas:

    •   demographics

    •   psychographics

    •   geographics

    •   behavioristics

    2.  Develop a SMART campaign objective that addresses the challenge discussed in the scenario.

    a.  Explain
    **three** success metrics that aligns with the SMART campaign objective in part A2.

    3.   Include
    **three** elements that communicates the OMC brand’s tone of voice.

    4.  Based on the data provided in the scenario and the campaign objective from part A2, recommend marketing communication channels and activities that would best reach the target audience.

    _Note: Channels may be added or deleted based on a budget of $25,000._

    a.  Explain how each of the recommended marketing communication channels and activities from part A4 will reach the target audience and achieve the campaign objective from part A2.

    b.  Provide the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4.

    c.  Justify the recommended budget allocation for
    _each_ of the marketing communication channels and activities from part A4b.

    B.  Using the information from the scenario, complete the following:

    1.  Describe how
    **three** elements of OMC’s current packaging aligns with the brand style guidelines.

    2.  Explain which additional elements of OMC’s story should be included on the package and how they can be incorporated into a potential package redesign.

    a.  Justify the importance of incorporating the company story into the package design.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## CreativeBriefTemplate.docx**

    ![](https://www.sweetstudy.com/questions/tss1)

    ## **Creative Brief**

    Prepared By:

    ### **Company Description:**

    ### **Project Background/Description:**

    ### **Target Audience**

    | | | | |
    | — | — | — | — |
    | **Demographics** | **Psychographics** | **Geographics** | **Behavioristics** |
    | <Prompt A1> | <Prompt A1> | <Prompt A1> | <Prompt A1> |

    ### **SMART Objective:**

    <Prompt A2>

    ### **Success Metrics:**

    <Prompt A2a>

    ### **Tone of Voice:**

    <Prompt A3>

    ### **Budget**

    | | |
    | — | — |
    | **Recommended Marketing Channels and Activities** | **Budget Allocation** |
    | <Prompt A4> | <Prompt A4b> |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | |
    | | Total: $25,000 |

    ### **Justification of Channels and Activities:**

    <Prompt A4a>

    ### **Justification of Budget Allocation:**

    <Prompt A4c>

    ## image1.png

    **Task1Scenario.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/task1scenario-docx-10174371)

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