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What did you learn about _marketing_ from this article? What concepts from Chapter 1 and the accompanying online lectures were discussed? Does a Taylor Swift album or concert ticket constitute a _product_? Do interactions/transactions between Taylor Swift and her fans constitute _exchanges_? What ty…
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What did you learn about _marketing_ from this article? What concepts from Chapter 1 and the accompanying online lectures were discussed? Does a Taylor Swift album or concert ticket constitute a _product_? Do interactions/transactions between Taylor Swift and her fans constitute _exchanges_? What type of _business orientation_ does Taylor Swift employ?
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