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[Solved] Annotated Bibliography- Nursing and leadership

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November 5, 2026
[Solved] Quantitative Nursing Research Article Critique

✓ Verified Academic Solution Available

Executive Solution Overview

Quantitative Nursing Research Worksheet (.DOCX below) to complete your assignment. Critique a **current** (no more than **five** years old) **quantitative nursing research article** that _**uses a nursing or related theory**_. Save the article as a PDF file and submit it with your completed critique…

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Have this question answered from scratch according to your specific instructions and deadline.
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Assignment Prompt & Instructions

Quantitative Nursing Research Worksheet (.DOCX below) to complete your assignment. Critique a **current** (no more than **five** years old) **quantitative nursing research article** that _**uses a nursing or related theory**_. Save the article as a PDF file and submit it with your completed critique worksheet.

November 5, 2026
[Solved] Education I need help with homework

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Executive Solution Overview

I need help with homework – ## RequiredResourceforweek3homeworkassignment.docx – ## week3assignmentwithRubric.docx **## RequiredResourceforweek3homeworkassignment.docx** **Elementary and Middle School Mathematics** **Required** Van De Walle, J. A., Karp, K. S., & Bay-Williams, J. M. (2022). _Element…

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Immediate access to the full model answer, formatted citations, and rubric breakdown.

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Have this question answered from scratch according to your specific instructions and deadline.
Order on TutorsGallery →

Assignment Prompt & Instructions

I need help with homework

– ## RequiredResourceforweek3homeworkassignment.docx

– ## week3assignmentwithRubric.docx

**## RequiredResourceforweek3homeworkassignment.docx**

**Elementary and Middle School Mathematics**

**Required**

Van De Walle, J. A., Karp, K. S., & Bay-Williams, J. M. (2022).
_Elementary and middle school mathematics_ (11th ed.). Pearson. ISBN-13: 9780136818038

How to Improve Mathematical Discourse in Your Classroom

**Required**

Read “How to Improve Mathematical Discourse in Your Classroom,” by Todd, located on the Sadlier website (20

… Read More

https://www.sadlier.com/school/sadlier-math-blog/how-to-improve-classroom-discourse-in-your-math-classroom

Asking Questions and Promoting Discourse

**Required**

Read “Asking Questions and Promoting Discourse,” located on the National Council of Teachers of Mathematics

… Read More

https://www.nctm.org/Conferences-and-Professional-Development/Tips-for-Teachers/Asking-Questions-and-Promoting-Discourse/

Math Talk

**Required**

Read “Math Talk,” located on the National Council of Teachers of Mathematics website.

https://www.nctm.org/uploadedFiles/Conferences_and_Professional_Development/Institues/Pre-K_Grade_12_Common_Core_Series/Ben_handouts.pdf

Orchestrating Mathematical Discourse to Enhance Student Learning

**Required**

Read “Orchestrating Mathematical Discourse to Enhance Student Learning,” by Kersaint, located on the Traini

… Read More

https://ttaconline.org/Document/zxbIhX_YCJNP0qvIYsAjT0x-qdzE3VlX/WP-Curriculum_Associates%20Orchestrating_Mathematical_Discourse.pdf0.pdf

Using the 5 Practices in Mathematics Teaching

**Required**

Read “Using the 5 Practices of Mathematics Teaching,” by Nabb et al, from
_Mathematics Teacher_(2018).

… Read More

https://www.nctm.org/Publications/Mathematics-Teacher/2018/Vol111/Issue5/mt2018-03-366a/

Evidence-Based Strategies: Mathematical Discourse

**Required**

View “Evidence-Based Strategies: Mathematical Discourse,” located on YouTube (2020).

https://www.youtube.com/watch

**## week3assignmentwithRubric.docx**

Requires Lopeswrite

Assessment Description

Mathematical discourse is the mathematical communication that takes place in the classroom. Practical discourse happens when students share and explain their own mathematical ideas and seriously consider their peers' perspectives to construct mathematical understandings. Educators play a crucial role in facilitating such discourse through questioning and other effective strategies. The Mathematical Practice Standard this assignment will focus on is Practice 3: “Construct viable arguments and critique the reasoning of others.”

**Part 1: FAQ Document**

For the first part of this assignment, create a Frequently Asked Questions (FAQ) document about mathematical discourse and the instructional strategies to promote mathematical discourse in the classroom. Include the strategy name and a brief description explaining what it is and how it supports mathematical discourse and helps K-8 students develop critical thinking and problem-solving skills. You can organize this document in any way you choose. You will need at least eight instructional strategies/ideas that promote practical mathematical discourse. You must include the following as part of your eight instructional strategies/ideas:

· Questioning strategies

· Math vocabulary development

· Classroom discussion norms

**Part 2: Mathematical Discourse Reflection**

In 250-500 words, use strategies from your FAQ document in your plan and explain how you will address the following discourse in your classroom:

· Teacher-to-student

· Student-to-student

Support the assignment with 3-5 scholarly resources.

**_Note:_** _This assignment may be added as an artifact to the teacher toolkit you created in ELM-555._

While APA Style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Review the rubric before beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

**Rubric Criteria**

**Questioning Strategies**

6.5 points

**Criteria Description**

Questioning Strategies

**5. Target**

6.5 points

Questioning strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Questioning strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Questioning strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Math Vocabulary Development**

6.5 points

**Criteria Description**

Math Vocabulary Development

**5. Target**

6.5 points

Math vocabulary development strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Math vocabulary development strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Math vocabulary development strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Classroom Discussion Norms**

6.5 points

**Criteria Description**

Classroom Discussion Norms

**5. Target**

6.5 points

Classroom discussion strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Classroom discussion strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Classroom discussion strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Additional Strategies**

19.5 points

**Criteria Description**

Additional Strategies

**5. Target**

19.5 points

Strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

16.97 points

Strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

14.43 points

Strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Reflection**

16.25 points

**Criteria Description**

Reflection

**5. Target**

16.25 points

A thorough and in-depth explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

**4. Acceptable**

14.14 points

A detailed and logical explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

**No Submission**

0 points

Not addressed.

**Organization**

3.25 points

**Criteria Description**

Organization

**5. Target**

3.25 points

The content is well-organized and logical. There is a sequential progression of ideas that relate to each other. The content is presented as a cohesive unit and provides the audience with a clear sense of the main idea.

**4. Acceptable**

2.83 points

The content is logically organized. The ideas presented relate to each other. The content provides the audience with a clear sense of the main idea.

**3. Approaching**

2.41 points

The content is not well organized even though it provides the audience with a sense of the main idea.

**No Submission**

0 points

Not addressed.

**Supporting Research and Documentation of Sources**

3.25 points

**Criteria Description**

Uses appropriate designated style and formatting to document sources in citations and references.

**5. Target**

3.25 points

Supporting research is compelling and thorough. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

**4. Acceptable**

2.83 points

Supporting research is credible and relevant. Sources are documented, as appropriate to assignment and style, and format is mostly correct.

**3. Approaching**

2.41 points

Supporting research is minimal and somewhat inaccurate. Sources are documented, as appropriate to assignment and style, although several minor formatting errors are present.

**No Submission**

0 points

Not addressed.

**Mechanics of Writing**

3.25 points

**Criteria Description**

Includes spelling, capitalization, punctuation, grammar, language use, sentence structure, etc.

**5. Target**

3.25 points

No mechanical errors are present. Skilled control of language choice and sentence structure are used throughout.

**4. Acceptable**

2.83 points

Few mechanical errors are present. Suitable language choice and sentence structure are used.

**3. Approaching**

2.41 points

Frequent and repetitive mechanical errors are present. Inconsistencies in language choice or sentence structure are recurrent.

**## week3assignmentwithRubric.docx**

Requires Lopeswrite

Assessment Description

Mathematical discourse is the mathematical communication that takes place in the classroom. Practical discourse happens when students share and explain their own mathematical ideas and seriously consider their peers' perspectives to construct mathematical understandings. Educators play a crucial role in facilitating such discourse through questioning and other effective strategies. The Mathematical Practice Standard this assignment will focus on is Practice 3: “Construct viable arguments and critique the reasoning of others.”

**Part 1: FAQ Document**

For the first part of this assignment, create a Frequently Asked Questions (FAQ) document about mathematical discourse and the instructional strategies to promote mathematical discourse in the classroom. Include the strategy name and a brief description explaining what it is and how it supports mathematical discourse and helps K-8 students develop critical thinking and problem-solving skills. You can organize this document in any way you choose. You will need at least eight instructional strategies/ideas that promote practical mathematical discourse. You must include the following as part of your eight instructional strategies/ideas:

· Questioning strategies

· Math vocabulary development

· Classroom discussion norms

**Part 2: Mathematical Discourse Reflection**

In 250-500 words, use strategies from your FAQ document in your plan and explain how you will address the following discourse in your classroom:

· Teacher-to-student

· Student-to-student

Support the assignment with 3-5 scholarly resources.

**_Note:_** _This assignment may be added as an artifact to the teacher toolkit you created in ELM-555._

While APA Style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Review the rubric before beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

**Rubric Criteria**

**Questioning Strategies**

6.5 points

**Criteria Description**

Questioning Strategies

**5. Target**

6.5 points

Questioning strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Questioning strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Questioning strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Math Vocabulary Development**

6.5 points

**Criteria Description**

Math Vocabulary Development

**5. Target**

6.5 points

Math vocabulary development strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Math vocabulary development strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Math vocabulary development strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Classroom Discussion Norms**

6.5 points

**Criteria Description**

Classroom Discussion Norms

**5. Target**

6.5 points

Classroom discussion strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Classroom discussion strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Classroom discussion strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Additional Strategies**

19.5 points

**Criteria Description**

Additional Strategies

**5. Target**

19.5 points

Strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

16.97 points

Strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

14.43 points

Strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Reflection**

16.25 points

**Criteria Description**

Reflection

**5. Target**

16.25 points

A thorough and in-depth explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

**4. Acceptable**

14.14 points

A detailed and logical explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

**No Submission**

0 points

Not addressed.

**Organization**

3.25 points

**Criteria Description**

Organization

**5. Target**

3.25 points

The content is well-organized and logical. There is a sequential progression of ideas that relate to each other. The content is presented as a cohesive unit and provides the audience with a clear sense of the main idea.

**4. Acceptable**

2.83 points

The content is logically organized. The ideas presented relate to each other. The content provides the audience with a clear sense of the main idea.

**3. Approaching**

2.41 points

The content is not well organized even though it provides the audience with a sense of the main idea.

**No Submission**

0 points

Not addressed.

**Supporting Research and Documentation of Sources**

3.25 points

**Criteria Description**

Uses appropriate designated style and formatting to document sources in citations and references.

**5. Target**

3.25 points

Supporting research is compelling and thorough. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

**4. Acceptable**

2.83 points

Supporting research is credible and relevant. Sources are documented, as appropriate to assignment and style, and format is mostly correct.

**3. Approaching**

2.41 points

Supporting research is minimal and somewhat inaccurate. Sources are documented, as appropriate to assignment and style, although several minor formatting errors are present.

**No Submission**

0 points

Not addressed.

**Mechanics of Writing**

3.25 points

**Criteria Description**

Includes spelling, capitalization, punctuation, grammar, language use, sentence structure, etc.

**5. Target**

3.25 points

No mechanical errors are present. Skilled control of language choice and sentence structure are used throughout.

**4. Acceptable**

2.83 points

Few mechanical errors are present. Suitable language choice and sentence structure are used.

**3. Approaching**

2.41 points

Frequent and repetitive mechanical errors are present. Inconsistencies in language choice or sentence structure are recurrent.

**## RequiredResourceforweek3homeworkassignment.docx**

**Elementary and Middle School Mathematics**

**Required**

Van De Walle, J. A., Karp, K. S., & Bay-Williams, J. M. (2022).
_Elementary and middle school mathematics_ (11th ed.). Pearson. ISBN-13: 9780136818038

How to Improve Mathematical Discourse in Your Classroom

**Required**

Read “How to Improve Mathematical Discourse in Your Classroom,” by Todd, located on the Sadlier website (20

… Read More

https://www.sadlier.com/school/sadlier-math-blog/how-to-improve-classroom-discourse-in-your-math-classroom

Asking Questions and Promoting Discourse

**Required**

Read “Asking Questions and Promoting Discourse,” located on the National Council of Teachers of Mathematics

… Read More

https://www.nctm.org/Conferences-and-Professional-Development/Tips-for-Teachers/Asking-Questions-and-Promoting-Discourse/

Math Talk

**Required**

Read “Math Talk,” located on the National Council of Teachers of Mathematics website.

https://www.nctm.org/uploadedFiles/Conferences_and_Professional_Development/Institues/Pre-K_Grade_12_Common_Core_Series/Ben_handouts.pdf

Orchestrating Mathematical Discourse to Enhance Student Learning

**Required**

Read “Orchestrating Mathematical Discourse to Enhance Student Learning,” by Kersaint, located on the Traini

… Read More

https://ttaconline.org/Document/zxbIhX_YCJNP0qvIYsAjT0x-qdzE3VlX/WP-Curriculum_Associates%20Orchestrating_Mathematical_Discourse.pdf0.pdf

Using the 5 Practices in Mathematics Teaching

**Required**

Read “Using the 5 Practices of Mathematics Teaching,” by Nabb et al, from
_Mathematics Teacher_(2018).

… Read More

https://www.nctm.org/Publications/Mathematics-Teacher/2018/Vol111/Issue5/mt2018-03-366a/

Evidence-Based Strategies: Mathematical Discourse

**Required**

View “Evidence-Based Strategies: Mathematical Discourse,” located on YouTube (2020).

https://www.youtube.com/watch

**## week3assignmentwithRubric.docx**

Requires Lopeswrite

Assessment Description

Mathematical discourse is the mathematical communication that takes place in the classroom. Practical discourse happens when students share and explain their own mathematical ideas and seriously consider their peers' perspectives to construct mathematical understandings. Educators play a crucial role in facilitating such discourse through questioning and other effective strategies. The Mathematical Practice Standard this assignment will focus on is Practice 3: “Construct viable arguments and critique the reasoning of others.”

**Part 1: FAQ Document**

For the first part of this assignment, create a Frequently Asked Questions (FAQ) document about mathematical discourse and the instructional strategies to promote mathematical discourse in the classroom. Include the strategy name and a brief description explaining what it is and how it supports mathematical discourse and helps K-8 students develop critical thinking and problem-solving skills. You can organize this document in any way you choose. You will need at least eight instructional strategies/ideas that promote practical mathematical discourse. You must include the following as part of your eight instructional strategies/ideas:

· Questioning strategies

· Math vocabulary development

· Classroom discussion norms

**Part 2: Mathematical Discourse Reflection**

In 250-500 words, use strategies from your FAQ document in your plan and explain how you will address the following discourse in your classroom:

· Teacher-to-student

· Student-to-student

Support the assignment with 3-5 scholarly resources.

**_Note:_** _This assignment may be added as an artifact to the teacher toolkit you created in ELM-555._

While APA Style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Review the rubric before beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

**Rubric Criteria**

**Questioning Strategies**

6.5 points

**Criteria Description**

Questioning Strategies

**5. Target**

6.5 points

Questioning strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Questioning strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Questioning strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Math Vocabulary Development**

6.5 points

**Criteria Description**

Math Vocabulary Development

**5. Target**

6.5 points

Math vocabulary development strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Math vocabulary development strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Math vocabulary development strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Classroom Discussion Norms**

6.5 points

**Criteria Description**

Classroom Discussion Norms

**5. Target**

6.5 points

Classroom discussion strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Classroom discussion strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Classroom discussion strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Additional Strategies**

19.5 points

**Criteria Description**

Additional Strategies

**5. Target**

19.5 points

Strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

16.97 points

Strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

14.43 points

Strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Reflection**

16.25 points

**Criteria Description**

Reflection

**5. Target**

16.25 points

A thorough and in-depth explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

**4. Acceptable**

14.14 points

A detailed and logical explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

**No Submission**

0 points

Not addressed.

**Organization**

3.25 points

**Criteria Description**

Organization

**5. Target**

3.25 points

The content is well-organized and logical. There is a sequential progression of ideas that relate to each other. The content is presented as a cohesive unit and provides the audience with a clear sense of the main idea.

**4. Acceptable**

2.83 points

The content is logically organized. The ideas presented relate to each other. The content provides the audience with a clear sense of the main idea.

**3. Approaching**

2.41 points

The content is not well organized even though it provides the audience with a sense of the main idea.

**No Submission**

0 points

Not addressed.

**Supporting Research and Documentation of Sources**

3.25 points

**Criteria Description**

Uses appropriate designated style and formatting to document sources in citations and references.

**5. Target**

3.25 points

Supporting research is compelling and thorough. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

**4. Acceptable**

2.83 points

Supporting research is credible and relevant. Sources are documented, as appropriate to assignment and style, and format is mostly correct.

**3. Approaching**

2.41 points

Supporting research is minimal and somewhat inaccurate. Sources are documented, as appropriate to assignment and style, although several minor formatting errors are present.

**No Submission**

0 points

Not addressed.

**Mechanics of Writing**

3.25 points

**Criteria Description**

Includes spelling, capitalization, punctuation, grammar, language use, sentence structure, etc.

**5. Target**

3.25 points

No mechanical errors are present. Skilled control of language choice and sentence structure are used throughout.

**4. Acceptable**

2.83 points

Few mechanical errors are present. Suitable language choice and sentence structure are used.

**3. Approaching**

2.41 points

Frequent and repetitive mechanical errors are present. Inconsistencies in language choice or sentence structure are recurrent.

**## RequiredResourceforweek3homeworkassignment.docx**

**Elementary and Middle School Mathematics**

**Required**

Van De Walle, J. A., Karp, K. S., & Bay-Williams, J. M. (2022).
_Elementary and middle school mathematics_ (11th ed.). Pearson. ISBN-13: 9780136818038

How to Improve Mathematical Discourse in Your Classroom

**Required**

Read “How to Improve Mathematical Discourse in Your Classroom,” by Todd, located on the Sadlier website (20

… Read More

https://www.sadlier.com/school/sadlier-math-blog/how-to-improve-classroom-discourse-in-your-math-classroom

Asking Questions and Promoting Discourse

**Required**

Read “Asking Questions and Promoting Discourse,” located on the National Council of Teachers of Mathematics

… Read More

https://www.nctm.org/Conferences-and-Professional-Development/Tips-for-Teachers/Asking-Questions-and-Promoting-Discourse/

Math Talk

**Required**

Read “Math Talk,” located on the National Council of Teachers of Mathematics website.

https://www.nctm.org/uploadedFiles/Conferences_and_Professional_Development/Institues/Pre-K_Grade_12_Common_Core_Series/Ben_handouts.pdf

Orchestrating Mathematical Discourse to Enhance Student Learning

**Required**

Read “Orchestrating Mathematical Discourse to Enhance Student Learning,” by Kersaint, located on the Traini

… Read More

https://ttaconline.org/Document/zxbIhX_YCJNP0qvIYsAjT0x-qdzE3VlX/WP-Curriculum_Associates%20Orchestrating_Mathematical_Discourse.pdf0.pdf

Using the 5 Practices in Mathematics Teaching

**Required**

Read “Using the 5 Practices of Mathematics Teaching,” by Nabb et al, from
_Mathematics Teacher_(2018).

… Read More

https://www.nctm.org/Publications/Mathematics-Teacher/2018/Vol111/Issue5/mt2018-03-366a/

Evidence-Based Strategies: Mathematical Discourse

**Required**

View “Evidence-Based Strategies: Mathematical Discourse,” located on YouTube (2020).

https://www.youtube.com/watch

**## week3assignmentwithRubric.docx**

Requires Lopeswrite

Assessment Description

Mathematical discourse is the mathematical communication that takes place in the classroom. Practical discourse happens when students share and explain their own mathematical ideas and seriously consider their peers' perspectives to construct mathematical understandings. Educators play a crucial role in facilitating such discourse through questioning and other effective strategies. The Mathematical Practice Standard this assignment will focus on is Practice 3: “Construct viable arguments and critique the reasoning of others.”

**Part 1: FAQ Document**

For the first part of this assignment, create a Frequently Asked Questions (FAQ) document about mathematical discourse and the instructional strategies to promote mathematical discourse in the classroom. Include the strategy name and a brief description explaining what it is and how it supports mathematical discourse and helps K-8 students develop critical thinking and problem-solving skills. You can organize this document in any way you choose. You will need at least eight instructional strategies/ideas that promote practical mathematical discourse. You must include the following as part of your eight instructional strategies/ideas:

· Questioning strategies

· Math vocabulary development

· Classroom discussion norms

**Part 2: Mathematical Discourse Reflection**

In 250-500 words, use strategies from your FAQ document in your plan and explain how you will address the following discourse in your classroom:

· Teacher-to-student

· Student-to-student

Support the assignment with 3-5 scholarly resources.

**_Note:_** _This assignment may be added as an artifact to the teacher toolkit you created in ELM-555._

While APA Style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Review the rubric before beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

**Rubric Criteria**

**Questioning Strategies**

6.5 points

**Criteria Description**

Questioning Strategies

**5. Target**

6.5 points

Questioning strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Questioning strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Questioning strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Math Vocabulary Development**

6.5 points

**Criteria Description**

Math Vocabulary Development

**5. Target**

6.5 points

Math vocabulary development strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Math vocabulary development strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Math vocabulary development strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Classroom Discussion Norms**

6.5 points

**Criteria Description**

Classroom Discussion Norms

**5. Target**

6.5 points

Classroom discussion strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

5.66 points

Classroom discussion strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

4.81 points

Classroom discussion strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Additional Strategies**

19.5 points

**Criteria Description**

Additional Strategies

**5. Target**

19.5 points

Strategies/ideas provide new insight into promoting effective mathematical discourse and developing students’ critical thinking and problem-solving skills.

**4. Acceptable**

16.97 points

Strategies/ideas clearly explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**3. Approaching**

14.43 points

Strategies/ideas vaguely explain how effective mathematical discourse is promoted and students’ critical thinking and problem-solving skills are developed.

**No Submission**

0 points

Not addressed.

**Reflection**

16.25 points

**Criteria Description**

Reflection

**5. Target**

16.25 points

A thorough and in-depth explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

**4. Acceptable**

14.14 points

A detailed and logical explanation of how to address teacher-to-student and student-to-student discourse in the classroom is provided.

**No Submission**

0 points

Not addressed.

**Organization**

3.25 points

**Criteria Description**

Organization

**5. Target**

3.25 points

The content is well-organized and logical. There is a sequential progression of ideas that relate to each other. The content is presented as a cohesive unit and provides the audience with a clear sense of the main idea.

**4. Acceptable**

2.83 points

The content is logically organized. The ideas presented relate to each other. The content provides the audience with a clear sense of the main idea.

**3. Approaching**

2.41 points

The content is not well organized even though it provides the audience with a sense of the main idea.

**No Submission**

0 points

Not addressed.

**Supporting Research and Documentation of Sources**

3.25 points

**Criteria Description**

Uses appropriate designated style and formatting to document sources in citations and references.

**5. Target**

3.25 points

Supporting research is compelling and thorough. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

**4. Acceptable**

2.83 points

Supporting research is credible and relevant. Sources are documented, as appropriate to assignment and style, and format is mostly correct.

**3. Approaching**

2.41 points

Supporting research is minimal and somewhat inaccurate. Sources are documented, as appropriate to assignment and style, although several minor formatting errors are present.

**No Submission**

0 points

Not addressed.

**Mechanics of Writing**

3.25 points

**Criteria Description**

Includes spelling, capitalization, punctuation, grammar, language use, sentence structure, etc.

**5. Target**

3.25 points

No mechanical errors are present. Skilled control of language choice and sentence structure are used throughout.

**4. Acceptable**

2.83 points

Few mechanical errors are present. Suitable language choice and sentence structure are used.

**3. Approaching**

2.41 points

Frequent and repetitive mechanical errors are present. Inconsistencies in language choice or sentence structure are recurrent.

– 1
– 2

November 5, 2026
[Solved] Week 5 Discussion- Marketing for Competitiveness

✓ Verified Academic Solution Available

Executive Solution Overview

**The Marketing Mix and Consumer Behavior** How one company approaches its marketing efforts can vary quite a bit from another, depending on the product or service each company is trying to sell. By focusing on the elements of the marketing mix, the 4 Ps (product, price, place, and promotion), marke…

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Assignment Prompt & Instructions

**The Marketing Mix and Consumer Behavior**
How one company approaches its marketing efforts can vary quite a bit from another, depending on the product or service each company is trying to sell. By focusing on the elements of the marketing mix, the 4 Ps (product, price, place, and promotion), marketers can work to ensure that the product or service in question successfully reaches its identified target market. And part of what marketers must understand is how the potential customers in that market are driven to make decisions. In other words, what factors will most strongly motivate the buyer to make the purchase? Based on that understanding, strategies can be developed to highlight one or more aspects of the marketing mix (such as price and place, for example) to encourage consumers to buy. In this Discussion, you will consider the role of persuasion, and the marketing mix on consumer behavior and marketing decisions.
**To prepare for this Discussion:**
– Think of a buying experience you have had as a consumer in which you were unsure whether you wanted a product or needed a product or service. Consider the persuasive marketing efforts that impacted on your decisions, including which of the 4 Ps of the marketing mix played the strongest role in your decisions.
**Post** an analysis of the impact of persuasion on consumer behavior and the importance of the 4 Ps in making marketing decisions, to include the following:
– Describe a buying experience in which you were unsure of whether you wanted or needed a particular product or service but ultimately made the purchase.
– Analyze the impact of persuasion on your decision to purchase this product or service. Include how the product or service’s marketing campaign influenced your decision and what you think is the strategy behind that campaign. Provide specific examples to support your analysis.
– Identify which of the 4 Ps of the marketing mix played the largest role in your decision to purchase the product or service.
\
Week5LearningResources-MarketingforCompetitivness.docx](https://www.sweetstudy.com/files/week5learningresources-marketingforcompetitivness-docx "Week5LearningResources-MarketingforCompetitivness.docx")
\
WAL_MBAX_6060_Module02_assignmentTemplate.docx](https://www.sweetstudy.com/files/wal-mbax-6060-module02-assignmenttemplate-docx "WAL_MBAX_6060_Module02_assignmentTemplate.docx")

November 5, 2026
[Solved] Business Finance – Management Week 5 Assignment- Marketing for Competitivness

✓ Verified Academic Solution Available

Executive Solution Overview

– ## WAL_MBAX_6060_Module02_assignmentTemplate.docx – ## Week5AssignmentInstructions-MarketingforCompetitveness.docx – ## Week5LearningResources-MarketingforCompetitivness.docx **## WAL_MBAX_6060_Module02_assignmentTemplate.docx** **Module 2 Assignment:** **Marketing Strategy Evaluation** **…

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Assignment Prompt & Instructions

– ## WAL_MBAX_6060_Module02_assignmentTemplate.docx

– ## Week5AssignmentInstructions-MarketingforCompetitveness.docx

– ## Week5LearningResources-MarketingforCompetitivness.docx

**## WAL_MBAX_6060_Module02_assignmentTemplate.docx**

**Module 2 Assignment:**
**Marketing Strategy Evaluation**

**Prepared by: Replace this text with your name.**

**Date: Replace this text with the submission date.**

**Walden University**

**MBAX 6060:**
**_Marketing for Competitiveness_**

**Executive Summary**

Replace this text with your executive summary.

**Part 1: Incorporating the Marketing Mix**

Replace this text with introductory information. Add or remove headings as necessary.

**[Heading]**

Replace or remove this text. Add or remove headings as necessary.

**[Sub-Heading]**

Replace or remove this text. Add or remove headings as necessary.

**Part 2: Incorporating Creative Value**

Replace this text with introductory information. Add or remove headings as necessary.

**[Heading]**

Replace or remove this text. Add or remove headings as necessary.

**[Sub-Heading]**

Replace or remove this text. Add or remove headings as necessary.

**Part 3: Incorporating Market Share Capturing**

Replace this text with introductory information. Add or remove headings as necessary.

**[Heading]**

Replace or remove this text. Add or remove headings as necessary.

**[Sub-Heading]**

Replace or remove this text. Add or remove headings as necessary.

**References**

[Please delete this note before submitting your Assignment. For more information about formatting your reference list, please visit the following site:
[https://academicguides.waldenu.edu/writingcenter/apa/references](https://academicguides.waldenu.edu/writingcenter/apa/references).]

Include appropriately formatted references to support your Assignment. Refer to the Assignment guidelines for further information on the requirements.

Page 5 of 15

**## Week5AssignmentInstructions-MarketingforCompetitveness.docx**

**Marketing for Competitiveness**

**Week 5 Assignment**

**Marketing Strategy Evaluation- Part 1**

For this Assignment, you will take on the role of a marketer for a large corporate company that currently sells high-end products or services. Your task is to assess the possibilities of selling a less expensive product/service to boost sales while maintaining the quality expectations of your consumer base. The challenge will be to not tarnish your brand while bringing in new customers that will boost sales for the company.

To complete this Assignment, you will develop and present an assessment overview of a high-end brand that is planning to incorporate the possibility of selling a lower-end product or service to a new market. A big consideration is evaluating brand value. Your task will be to evaluate your current high-end brand and compare it to the potential new low-cost product/service and assess the real value aspect in order to make an impact on customer buying decisions and perceived value from the overall customer base, all while keeping your current customer base. You may select a company from the following industries as your chosen company to evaluate (fashion, technology, or hospitality—hotels/resorts, restaurants, etc.). You will want to select a large enough company with sufficient information on the web to be able to pull together the material you need for this exercise.

The product of your evaluation will be a report that you could deliver to the company’s CEO and senior leadership team for review. In addition to the requirements that follow, be sure to incorporate references to appropriate academic sources, such as those found in the Learning Resources, or those in the Walden Library.

Note: Your evaluation will be submitted over the course of 2 weeks. This week, you will submit Parts 1 and 2. In Week 6, you will use the same document to develop Part 3 and an executive summary.

**To prepare for this Assignment:**

· Select a current high-end brand that could theoretically sell a lower-end product or service to a new market.

· Download the
[Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127?wrap=1) [Download Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127/download?download_frd=1).
**Note:** Be sure to keep a copy of your completed Assignment this week, as you will be adding to the same file for your Week 6 Assignment.

Submit Part 1 and Part 2 of your report, to include the following:

Part 1: Incorporating the Marketing Mix (2-3 Pages)

· Analyze the importance of the 4 Ps in establishing the marketing analysis.

· As part of your analysis, explain how each of the 4 Ps factor into marketing decisions.

· Propose a new selling strategy for the organization based on your analysis of the organization’s current selling strategies.

· Analyze how persuasion can be used to influence consumer behavior.

Part 2: Incorporating Creative Value (3-4 pages)

· Examine value creation and value capture and what it means to apply a value proposition to a brand.

· Synthesize customer value, business value, and cultural value of the proposition and how that value proposition challenges the marketing environment.

· Summarize how you can use Porter’s Five Forces theory to develop an overall marketing strategy that creates value for your existing brand and proposed product/service offerings.

· As part of your summary, analyze the effects of Porter’s Five Forces theory on your current and proposed strategies.

· To support your ideas, do some research and locate at least two examples (a minimum of one example per strategy) of how marketing can shape strategy.

**## Week5LearningResources-MarketingforCompetitivness.docx**

**Marketing for Competitiveness**

**Week 5 Learning Resources**

**The 4 Ps**

· Emerald Works Limited. (n.d.).
[_The marketing mix and the 4Ps of marketing_](https://waldenu.instructure.com/courses/184266/files/15152125?wrap=1) [Download The marketing mix and the 4Ps of marketing](https://waldenu.instructure.com/courses/184266/files/15152125/download?download_frd=1). MindTools. https://www.mindtools.com/pages/article/newSTR_94.htm
MindTools.com. The Marketing Mix and the 4Ps of Marketing: Understanding How to Position Your Marketing Offer. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newSTR_94.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

· Kareh, A. (2018, January 3).
[_Evolution of the four Ps: Revisiting the marketing mix_ Links to an external site.](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120). Forbes.
[https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120)

· Paxton/Patterson. (2017, March 14).
[_The 4 Ps of the marketing mix simplified_ Links to an external site.](https://www.youtube.com/watch?v=Mco8vBAwOmA) [Video]. YouTube.
[https://www.youtube.com/watch?v=Mco8vBAwOmA](https://www.youtube.com/watch?v=Mco8vBAwOmA)

**Selling Strategies**

Selling strategies are dependent on the buyer and seller’s relationship. A successful selling strategy isn’t always cut and dry; each strategy needs to be tailored to a specific outcome to move toward a result. There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering. Through these resources, you will take a deeper dive into discovering how selling strategies enhance a marketing strategy.

· University of Minnesota. (2015).
[13.2 customer relationships and selling strategiesLinks to an external site.](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/). In
_Principles of marketing_. University of Minnesota Libraries Publishing.
[https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/)

· Newman, L. (2018, November 27).
[Sales is not a dirty word!Links to an external site.](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word) [Video]. TED Conferences.
[https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word)

· Pogue, D. (2006, February).
[Simplicity sellsLinks to an external site.](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/david_pogue_simplicity_sells?language=en](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en)

· TEDxYouth@GrandBahama. (2019, March).
[_Did you really want that? Exploring how sales professionals influence our choices_ Links to an external site.](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices) [Video]. TED Conferences.
[https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices)

**Consumer Behavior**

Consumer behavior is the study of what influences individuals and organizations to purchase certain products and support certain brands. Consumer behavior is also the study of how people are making purchase decisions to satisfy their needs, wants, or desires, and how their emotional, mental, and behavioral responses influence the buying decision. Marketing psychology, or the study of how and why we purchase goods or services, closely relates to consumer behavior. There are four factors that determine the characteristics of consumer behavior: personal, psychological, social, and cultural. All factors have a major impact on a consumer’s behavior and the characteristics that define a customer will change as their life changes.

· Ariely, D. (2008).
[_Are we in control of our own decisions?_ Links to an external site.](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en)

· Bakhtiari, K. (2020, May 18).
[_How will the pandemic change consumer behavior_ Links to an external site.](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6). Forbes.
[https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6)

· Dawar, N. (2018, May–June).
[Marketing in the age of Alexa](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1803E-PDF-ENG%2Frich-text).
_Harvard Business Review_ ,
_96_ (3), 80–86.

· Grogan, K. (2018, November).
[_The dark side of our personal marketing data_ Links to an external site.](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en)

Soman, D., Kim, M., & An, J. (2018, Spring).
[Consumer behavior online: A playbook emergesLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=129112818&site=ehost-live&scope=site&authtype=shib&custid=s6527200).
_Rotman Management_ , 36–41.

**Value Creation and Value Capture**

Marketers work to create and capture the most value possible while maintaining a competitive advantage. Value capture is important to ongoing business survival because it allows for reinvestment in the business to create a stronger competitive advantage or fund research and development (R&D) for new products. A company can capture value by monetizing users and pricing appropriately, and then they can pass on that value to shareholders. Using these resources, you will examine how marketers create and capture value.

· Wienclaw , R. A. (2021).
[Product innovationLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=89163931&site=eds-live&scope=site&authtype=shib&custid=s6527200).
_Salem Press Encyclopedia._

· Bython Media. (2018, February 14).
[_Why continuous product innovation and differentiation are keys to sustained business success_ Links to an external site.](https://www.youtube.com/watch?v=n8AQ_78Moz8) [Video]. YouTube.
[https://www.youtube.com/watch?v=n8AQ_78Moz8](https://www.youtube.com/watch?v=n8AQ_78Moz8)

Laja, P. (2019, May 16).
[How to create a unique value proposition (with examples)Links to an external site.](https://cxl.com/blog/value-proposition-examples-how-to-create/).
_CXL_ .
[https://cxl.com/blog/value-proposition-examples-how-to-create/](https://cxl.com/blog/value-proposition-examples-how-to-create/)

· MaRS Startup Toolkit. (2015, October 13).
[_Creating value for the customer and developing a business model_ Links to an external site.](https://www.youtube.com/watch?v=Y3KTvAELD_w) [Video]. YouTube.
[https://www.youtube.com/watch?v=Y3KTvAELD_w](https://www.youtube.com/watch?v=Y3KTvAELD_w)

**Customer Value/Business Value/Culture Value**

Customer value is the perception of what a product or service is worth to a customer versus the alternatives. Business value is an informal term that includes all forms of value that determine the health and well-being of a company in the long run. Cultural values are the core principles and ideals upon which an entire community exists. These three principles are the core of a successful marketing strategy whereby the marketer understands an array of customer needs.

· Carr, D. J. (2019, January 28).
[_What value do you create? Marketing’s 3 types of value_ Links to an external site.](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756). Medium.
[https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756)

· Del Capo, G. (2019, October 11).
[_The customer value journey_ Links to an external site.](https://www.youtube.com/watch?v=Nrnxb_tdnnE) [Video]. YouTube.
[https://www.youtube.com/watch?v=Nrnxb_tdnnE](https://www.youtube.com/watch?v=Nrnxb_tdnnE)

· Mahajan, G. (2020).
[What is customer value and how can you create it?Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https://journals.sagepub.com/doi/10.1177/2394964320903557) _Journal of Creating Value_ ,
_6_ (1), 119–121.
[https://doi.org/10.1177/2394964320903557](https://doi.org/10.1177/2394964320903557)

**Porter’s Five Forces Analysis**

Porter’s Five Forces is a framework for analyzing a company’s competitive environment. The number and power of a company’s competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company’s profitability. Porter’s Five Forces Framework is a method for analyzing the competitive environment of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. Five forces analysis helps organizations to understand the factors affecting profitability in a specific industry and can help to inform decisions related to whether to enter a specific industry, whether to increase capacity in a specific industry, and the development of competitive strategies.

· Emerald Works Limited. (n.d.).
[_Porter’s five forces: Understanding competitive forces to maximize profitability_](https://waldenu.instructure.com/courses/184266/files/15152136?wrap=1) [Download Porter’s five forces: Understanding competitive forces to maximize profitability](https://waldenu.instructure.com/courses/184266/files/15152136/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/newTMC_08.php
MindTools.com. Porter’s Five Forces: Understanding Competitive Forces to Maximize Profitability. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newTMC_08.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

· Harvard Business Review. (2014, June 10).
[_The explainer: Porter's five forces_ Links to an external site.](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces) [Video].
[https://hbr.org/video/3590615226001/the-explainer-porters-five-forces](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces)

· Porter, M. E. (2008).
[The five competitive forces that shape strategy](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR0801E-PDF-ENG%2Frich-text).
_Harvard Business Review_ ,
_86_ (1), 78–93.

**## Week5LearningResources-MarketingforCompetitivness.docx**

**Marketing for Competitiveness**

**Week 5 Learning Resources**

**The 4 Ps**

· Emerald Works Limited. (n.d.).
[_The marketing mix and the 4Ps of marketing_](https://waldenu.instructure.com/courses/184266/files/15152125?wrap=1) [Download The marketing mix and the 4Ps of marketing](https://waldenu.instructure.com/courses/184266/files/15152125/download?download_frd=1). MindTools. https://www.mindtools.com/pages/article/newSTR_94.htm
MindTools.com. The Marketing Mix and the 4Ps of Marketing: Understanding How to Position Your Marketing Offer. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newSTR_94.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

· Kareh, A. (2018, January 3).
[_Evolution of the four Ps: Revisiting the marketing mix_ Links to an external site.](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120). Forbes.
[https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120)

· Paxton/Patterson. (2017, March 14).
[_The 4 Ps of the marketing mix simplified_ Links to an external site.](https://www.youtube.com/watch?v=Mco8vBAwOmA) [Video]. YouTube.
[https://www.youtube.com/watch?v=Mco8vBAwOmA](https://www.youtube.com/watch?v=Mco8vBAwOmA)

**Selling Strategies**

Selling strategies are dependent on the buyer and seller’s relationship. A successful selling strategy isn’t always cut and dry; each strategy needs to be tailored to a specific outcome to move toward a result. There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering. Through these resources, you will take a deeper dive into discovering how selling strategies enhance a marketing strategy.

· University of Minnesota. (2015).
[13.2 customer relationships and selling strategiesLinks to an external site.](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/). In
_Principles of marketing_. University of Minnesota Libraries Publishing.
[https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/)

· Newman, L. (2018, November 27).
[Sales is not a dirty word!Links to an external site.](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word) [Video]. TED Conferences.
[https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word)

· Pogue, D. (2006, February).
[Simplicity sellsLinks to an external site.](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/david_pogue_simplicity_sells?language=en](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en)

· TEDxYouth@GrandBahama. (2019, March).
[_Did you really want that? Exploring how sales professionals influence our choices_ Links to an external site.](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices) [Video]. TED Conferences.
[https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices)

**Consumer Behavior**

Consumer behavior is the study of what influences individuals and organizations to purchase certain products and support certain brands. Consumer behavior is also the study of how people are making purchase decisions to satisfy their needs, wants, or desires, and how their emotional, mental, and behavioral responses influence the buying decision. Marketing psychology, or the study of how and why we purchase goods or services, closely relates to consumer behavior. There are four factors that determine the characteristics of consumer behavior: personal, psychological, social, and cultural. All factors have a major impact on a consumer’s behavior and the characteristics that define a customer will change as their life changes.

· Ariely, D. (2008).
[_Are we in control of our own decisions?_ Links to an external site.](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en)

· Bakhtiari, K. (2020, May 18).
[_How will the pandemic change consumer behavior_ Links to an external site.](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6). Forbes.
[https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6)

· Dawar, N. (2018, May–June).
[Marketing in the age of Alexa](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1803E-PDF-ENG%2Frich-text).
_Harvard Business Review_ ,
_96_ (3), 80–86.

· Grogan, K. (2018, November).
[_The dark side of our personal marketing data_ Links to an external site.](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en)

Soman, D., Kim, M., & An, J. (2018, Spring).
[Consumer behavior online: A playbook emergesLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=129112818&site=ehost-live&scope=site&authtype=shib&custid=s6527200).
_Rotman Management_ , 36–41.

**Value Creation and Value Capture**

Marketers work to create and capture the most value possible while maintaining a competitive advantage. Value capture is important to ongoing business survival because it allows for reinvestment in the business to create a stronger competitive advantage or fund research and development (R&D) for new products. A company can capture value by monetizing users and pricing appropriately, and then they can pass on that value to shareholders. Using these resources, you will examine how marketers create and capture value.

· Wienclaw , R. A. (2021).
[Product innovationLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=89163931&site=eds-live&scope=site&authtype=shib&custid=s6527200).
_Salem Press Encyclopedia._

· Bython Media. (2018, February 14).
[_Why continuous product innovation and differentiation are keys to sustained business success_ Links to an external site.](https://www.youtube.com/watch?v=n8AQ_78Moz8) [Video]. YouTube.
[https://www.youtube.com/watch?v=n8AQ_78Moz8](https://www.youtube.com/watch?v=n8AQ_78Moz8)

Laja, P. (2019, May 16).
[How to create a unique value proposition (with examples)Links to an external site.](https://cxl.com/blog/value-proposition-examples-how-to-create/).
_CXL_ .
[https://cxl.com/blog/value-proposition-examples-how-to-create/](https://cxl.com/blog/value-proposition-examples-how-to-create/)

· MaRS Startup Toolkit. (2015, October 13).
[_Creating value for the customer and developing a business model_ Links to an external site.](https://www.youtube.com/watch?v=Y3KTvAELD_w) [Video]. YouTube.
[https://www.youtube.com/watch?v=Y3KTvAELD_w](https://www.youtube.com/watch?v=Y3KTvAELD_w)

**Customer Value/Business Value/Culture Value**

Customer value is the perception of what a product or service is worth to a customer versus the alternatives. Business value is an informal term that includes all forms of value that determine the health and well-being of a company in the long run. Cultural values are the core principles and ideals upon which an entire community exists. These three principles are the core of a successful marketing strategy whereby the marketer understands an array of customer needs.

· Carr, D. J. (2019, January 28).
[_What value do you create? Marketing’s 3 types of value_ Links to an external site.](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756). Medium.
[https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756)

· Del Capo, G. (2019, October 11).
[_The customer value journey_ Links to an external site.](https://www.youtube.com/watch?v=Nrnxb_tdnnE) [Video]. YouTube.
[https://www.youtube.com/watch?v=Nrnxb_tdnnE](https://www.youtube.com/watch?v=Nrnxb_tdnnE)

· Mahajan, G. (2020).
[What is customer value and how can you create it?Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https://journals.sagepub.com/doi/10.1177/2394964320903557) _Journal of Creating Value_ ,
_6_ (1), 119–121.
[https://doi.org/10.1177/2394964320903557](https://doi.org/10.1177/2394964320903557)

**Porter’s Five Forces Analysis**

Porter’s Five Forces is a framework for analyzing a company’s competitive environment. The number and power of a company’s competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company’s profitability. Porter’s Five Forces Framework is a method for analyzing the competitive environment of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. Five forces analysis helps organizations to understand the factors affecting profitability in a specific industry and can help to inform decisions related to whether to enter a specific industry, whether to increase capacity in a specific industry, and the development of competitive strategies.

· Emerald Works Limited. (n.d.).
[_Porter’s five forces: Understanding competitive forces to maximize profitability_](https://waldenu.instructure.com/courses/184266/files/15152136?wrap=1) [Download Porter’s five forces: Understanding competitive forces to maximize profitability](https://waldenu.instructure.com/courses/184266/files/15152136/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/newTMC_08.php
MindTools.com. Porter’s Five Forces: Understanding Competitive Forces to Maximize Profitability. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newTMC_08.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

· Harvard Business Review. (2014, June 10).
[_The explainer: Porter's five forces_ Links to an external site.](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces) [Video].
[https://hbr.org/video/3590615226001/the-explainer-porters-five-forces](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces)

· Porter, M. E. (2008).
[The five competitive forces that shape strategy](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR0801E-PDF-ENG%2Frich-text).
_Harvard Business Review_ ,
_86_ (1), 78–93.

**## WAL_MBAX_6060_Module02_assignmentTemplate.docx**

**Module 2 Assignment:**
**Marketing Strategy Evaluation**

**Prepared by: Replace this text with your name.**

**Date: Replace this text with the submission date.**

**Walden University**

**MBAX 6060:**
**_Marketing for Competitiveness_**

**Executive Summary**

Replace this text with your executive summary.

**Part 1: Incorporating the Marketing Mix**

Replace this text with introductory information. Add or remove headings as necessary.

**[Heading]**

Replace or remove this text. Add or remove headings as necessary.

**[Sub-Heading]**

Replace or remove this text. Add or remove headings as necessary.

**Part 2: Incorporating Creative Value**

Replace this text with introductory information. Add or remove headings as necessary.

**[Heading]**

Replace or remove this text. Add or remove headings as necessary.

**[Sub-Heading]**

Replace or remove this text. Add or remove headings as necessary.

**Part 3: Incorporating Market Share Capturing**

Replace this text with introductory information. Add or remove headings as necessary.

**[Heading]**

Replace or remove this text. Add or remove headings as necessary.

**[Sub-Heading]**

Replace or remove this text. Add or remove headings as necessary.

**References**

[Please delete this note before submitting your Assignment. For more information about formatting your reference list, please visit the following site:
[https://academicguides.waldenu.edu/writingcenter/apa/references](https://academicguides.waldenu.edu/writingcenter/apa/references).]

Include appropriately formatted references to support your Assignment. Refer to the Assignment guidelines for further information on the requirements.

Page 5 of 15

**## Week5AssignmentInstructions-MarketingforCompetitveness.docx**

**Marketing for Competitiveness**

**Week 5 Assignment**

**Marketing Strategy Evaluation- Part 1**

For this Assignment, you will take on the role of a marketer for a large corporate company that currently sells high-end products or services. Your task is to assess the possibilities of selling a less expensive product/service to boost sales while maintaining the quality expectations of your consumer base. The challenge will be to not tarnish your brand while bringing in new customers that will boost sales for the company.

To complete this Assignment, you will develop and present an assessment overview of a high-end brand that is planning to incorporate the possibility of selling a lower-end product or service to a new market. A big consideration is evaluating brand value. Your task will be to evaluate your current high-end brand and compare it to the potential new low-cost product/service and assess the real value aspect in order to make an impact on customer buying decisions and perceived value from the overall customer base, all while keeping your current customer base. You may select a company from the following industries as your chosen company to evaluate (fashion, technology, or hospitality—hotels/resorts, restaurants, etc.). You will want to select a large enough company with sufficient information on the web to be able to pull together the material you need for this exercise.

The product of your evaluation will be a report that you could deliver to the company’s CEO and senior leadership team for review. In addition to the requirements that follow, be sure to incorporate references to appropriate academic sources, such as those found in the Learning Resources, or those in the Walden Library.

Note: Your evaluation will be submitted over the course of 2 weeks. This week, you will submit Parts 1 and 2. In Week 6, you will use the same document to develop Part 3 and an executive summary.

**To prepare for this Assignment:**

· Select a current high-end brand that could theoretically sell a lower-end product or service to a new market.

· Download the
[Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127?wrap=1) [Download Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127/download?download_frd=1).
**Note:** Be sure to keep a copy of your completed Assignment this week, as you will be adding to the same file for your Week 6 Assignment.

Submit Part 1 and Part 2 of your report, to include the following:

Part 1: Incorporating the Marketing Mix (2-3 Pages)

· Analyze the importance of the 4 Ps in establishing the marketing analysis.

· As part of your analysis, explain how each of the 4 Ps factor into marketing decisions.

· Propose a new selling strategy for the organization based on your analysis of the organization’s current selling strategies.

· Analyze how persuasion can be used to influence consumer behavior.

Part 2: Incorporating Creative Value (3-4 pages)

· Examine value creation and value capture and what it means to apply a value proposition to a brand.

· Synthesize customer value, business value, and cultural value of the proposition and how that value proposition challenges the marketing environment.

· Summarize how you can use Porter’s Five Forces theory to develop an overall marketing strategy that creates value for your existing brand and proposed product/service offerings.

· As part of your summary, analyze the effects of Porter’s Five Forces theory on your current and proposed strategies.

· To support your ideas, do some research and locate at least two examples (a minimum of one example per strategy) of how marketing can shape strategy.

**## Week5LearningResources-MarketingforCompetitivness.docx**

**Marketing for Competitiveness**

**Week 5 Learning Resources**

**The 4 Ps**

· Emerald Works Limited. (n.d.).
[_The marketing mix and the 4Ps of marketing_](https://waldenu.instructure.com/courses/184266/files/15152125?wrap=1) [Download The marketing mix and the 4Ps of marketing](https://waldenu.instructure.com/courses/184266/files/15152125/download?download_frd=1). MindTools. https://www.mindtools.com/pages/article/newSTR_94.htm
MindTools.com. The Marketing Mix and the 4Ps of Marketing: Understanding How to Position Your Marketing Offer. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newSTR_94.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

· Kareh, A. (2018, January 3).
[_Evolution of the four Ps: Revisiting the marketing mix_ Links to an external site.](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120). Forbes.
[https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120)

· Paxton/Patterson. (2017, March 14).
[_The 4 Ps of the marketing mix simplified_ Links to an external site.](https://www.youtube.com/watch?v=Mco8vBAwOmA) [Video]. YouTube.
[https://www.youtube.com/watch?v=Mco8vBAwOmA](https://www.youtube.com/watch?v=Mco8vBAwOmA)

**Selling Strategies**

Selling strategies are dependent on the buyer and seller’s relationship. A successful selling strategy isn’t always cut and dry; each strategy needs to be tailored to a specific outcome to move toward a result. There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering. Through these resources, you will take a deeper dive into discovering how selling strategies enhance a marketing strategy.

· University of Minnesota. (2015).
[13.2 customer relationships and selling strategiesLinks to an external site.](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/). In
_Principles of marketing_. University of Minnesota Libraries Publishing.
[https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/)

· Newman, L. (2018, November 27).
[Sales is not a dirty word!Links to an external site.](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word) [Video]. TED Conferences.
[https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word)

· Pogue, D. (2006, February).
[Simplicity sellsLinks to an external site.](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/david_pogue_simplicity_sells?language=en](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en)

· TEDxYouth@GrandBahama. (2019, March).
[_Did you really want that? Exploring how sales professionals influence our choices_ Links to an external site.](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices) [Video]. TED Conferences.
[https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices)

**Consumer Behavior**

Consumer behavior is the study of what influences individuals and organizations to purchase certain products and support certain brands. Consumer behavior is also the study of how people are making purchase decisions to satisfy their needs, wants, or desires, and how their emotional, mental, and behavioral responses influence the buying decision. Marketing psychology, or the study of how and why we purchase goods or services, closely relates to consumer behavior. There are four factors that determine the characteristics of consumer behavior: personal, psychological, social, and cultural. All factors have a major impact on a consumer’s behavior and the characteristics that define a customer will change as their life changes.

· Ariely, D. (2008).
[_Are we in control of our own decisions?_ Links to an external site.](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en)

· Bakhtiari, K. (2020, May 18).
[_How will the pandemic change consumer behavior_ Links to an external site.](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6). Forbes.
[https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6)

· Dawar, N. (2018, May–June).
[Marketing in the age of Alexa](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1803E-PDF-ENG%2Frich-text).
_Harvard Business Review_ ,
_96_ (3), 80–86.

· Grogan, K. (2018, November).
[_The dark side of our personal marketing data_ Links to an external site.](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en)

Soman, D., Kim, M., & An, J. (2018, Spring).
[Consumer behavior online: A playbook emergesLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=129112818&site=ehost-live&scope=site&authtype=shib&custid=s6527200).
_Rotman Management_ , 36–41.

**Value Creation and Value Capture**

Marketers work to create and capture the most value possible while maintaining a competitive advantage. Value capture is important to ongoing business survival because it allows for reinvestment in the business to create a stronger competitive advantage or fund research and development (R&D) for new products. A company can capture value by monetizing users and pricing appropriately, and then they can pass on that value to shareholders. Using these resources, you will examine how marketers create and capture value.

· Wienclaw , R. A. (2021).
[Product innovationLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=89163931&site=eds-live&scope=site&authtype=shib&custid=s6527200).
_Salem Press Encyclopedia._

· Bython Media. (2018, February 14).
[_Why continuous product innovation and differentiation are keys to sustained business success_ Links to an external site.](https://www.youtube.com/watch?v=n8AQ_78Moz8) [Video]. YouTube.
[https://www.youtube.com/watch?v=n8AQ_78Moz8](https://www.youtube.com/watch?v=n8AQ_78Moz8)

Laja, P. (2019, May 16).
[How to create a unique value proposition (with examples)Links to an external site.](https://cxl.com/blog/value-proposition-examples-how-to-create/).
_CXL_ .
[https://cxl.com/blog/value-proposition-examples-how-to-create/](https://cxl.com/blog/value-proposition-examples-how-to-create/)

· MaRS Startup Toolkit. (2015, October 13).
[_Creating value for the customer and developing a business model_ Links to an external site.](https://www.youtube.com/watch?v=Y3KTvAELD_w) [Video]. YouTube.
[https://www.youtube.com/watch?v=Y3KTvAELD_w](https://www.youtube.com/watch?v=Y3KTvAELD_w)

**Customer Value/Business Value/Culture Value**

Customer value is the perception of what a product or service is worth to a customer versus the alternatives. Business value is an informal term that includes all forms of value that determine the health and well-being of a company in the long run. Cultural values are the core principles and ideals upon which an entire community exists. These three principles are the core of a successful marketing strategy whereby the marketer understands an array of customer needs.

· Carr, D. J. (2019, January 28).
[_What value do you create? Marketing’s 3 types of value_ Links to an external site.](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756). Medium.
[https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756)

· Del Capo, G. (2019, October 11).
[_The customer value journey_ Links to an external site.](https://www.youtube.com/watch?v=Nrnxb_tdnnE) [Video]. YouTube.
[https://www.youtube.com/watch?v=Nrnxb_tdnnE](https://www.youtube.com/watch?v=Nrnxb_tdnnE)

· Mahajan, G. (2020).
[What is customer value and how can you create it?Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https://journals.sagepub.com/doi/10.1177/2394964320903557) _Journal of Creating Value_ ,
_6_ (1), 119–121.
[https://doi.org/10.1177/2394964320903557](https://doi.org/10.1177/2394964320903557)

**Porter’s Five Forces Analysis**

Porter’s Five Forces is a framework for analyzing a company’s competitive environment. The number and power of a company’s competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company’s profitability. Porter’s Five Forces Framework is a method for analyzing the competitive environment of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. Five forces analysis helps organizations to understand the factors affecting profitability in a specific industry and can help to inform decisions related to whether to enter a specific industry, whether to increase capacity in a specific industry, and the development of competitive strategies.

· Emerald Works Limited. (n.d.).
[_Porter’s five forces: Understanding competitive forces to maximize profitability_](https://waldenu.instructure.com/courses/184266/files/15152136?wrap=1) [Download Porter’s five forces: Understanding competitive forces to maximize profitability](https://waldenu.instructure.com/courses/184266/files/15152136/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/newTMC_08.php
MindTools.com. Porter’s Five Forces: Understanding Competitive Forces to Maximize Profitability. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newTMC_08.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

· Harvard Business Review. (2014, June 10).
[_The explainer: Porter's five forces_ Links to an external site.](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces) [Video].
[https://hbr.org/video/3590615226001/the-explainer-porters-five-forces](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces)

· Porter, M. E. (2008).
[The five competitive forces that shape strategy](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR0801E-PDF-ENG%2Frich-text).
_Harvard Business Review_ ,
_86_ (1), 78–93.

**## WAL_MBAX_6060_Module02_assignmentTemplate.docx**

**Module 2 Assignment:**
**Marketing Strategy Evaluation**

**Prepared by: Replace this text with your name.**

**Date: Replace this text with the submission date.**

**Walden University**

**MBAX 6060:**
**_Marketing for Competitiveness_**

**Executive Summary**

Replace this text with your executive summary.

**Part 1: Incorporating the Marketing Mix**

Replace this text with introductory information. Add or remove headings as necessary.

**[Heading]**

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**[Sub-Heading]**

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**Part 2: Incorporating Creative Value**

Replace this text with introductory information. Add or remove headings as necessary.

**[Heading]**

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**[Sub-Heading]**

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**Part 3: Incorporating Market Share Capturing**

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**[Heading]**

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**[Sub-Heading]**

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**References**

[Please delete this note before submitting your Assignment. For more information about formatting your reference list, please visit the following site:
[https://academicguides.waldenu.edu/writingcenter/apa/references](https://academicguides.waldenu.edu/writingcenter/apa/references).]

Include appropriately formatted references to support your Assignment. Refer to the Assignment guidelines for further information on the requirements.

Page 5 of 15

**## Week5AssignmentInstructions-MarketingforCompetitveness.docx**

**Marketing for Competitiveness**

**Week 5 Assignment**

**Marketing Strategy Evaluation- Part 1**

For this Assignment, you will take on the role of a marketer for a large corporate company that currently sells high-end products or services. Your task is to assess the possibilities of selling a less expensive product/service to boost sales while maintaining the quality expectations of your consumer base. The challenge will be to not tarnish your brand while bringing in new customers that will boost sales for the company.

To complete this Assignment, you will develop and present an assessment overview of a high-end brand that is planning to incorporate the possibility of selling a lower-end product or service to a new market. A big consideration is evaluating brand value. Your task will be to evaluate your current high-end brand and compare it to the potential new low-cost product/service and assess the real value aspect in order to make an impact on customer buying decisions and perceived value from the overall customer base, all while keeping your current customer base. You may select a company from the following industries as your chosen company to evaluate (fashion, technology, or hospitality—hotels/resorts, restaurants, etc.). You will want to select a large enough company with sufficient information on the web to be able to pull together the material you need for this exercise.

The product of your evaluation will be a report that you could deliver to the company’s CEO and senior leadership team for review. In addition to the requirements that follow, be sure to incorporate references to appropriate academic sources, such as those found in the Learning Resources, or those in the Walden Library.

Note: Your evaluation will be submitted over the course of 2 weeks. This week, you will submit Parts 1 and 2. In Week 6, you will use the same document to develop Part 3 and an executive summary.

**To prepare for this Assignment:**

· Select a current high-end brand that could theoretically sell a lower-end product or service to a new market.

· Download the
[Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127?wrap=1) [Download Module 2 Assignment Template](https://waldenu.instructure.com/courses/184266/files/15152127/download?download_frd=1).
**Note:** Be sure to keep a copy of your completed Assignment this week, as you will be adding to the same file for your Week 6 Assignment.

Submit Part 1 and Part 2 of your report, to include the following:

Part 1: Incorporating the Marketing Mix (2-3 Pages)

· Analyze the importance of the 4 Ps in establishing the marketing analysis.

· As part of your analysis, explain how each of the 4 Ps factor into marketing decisions.

· Propose a new selling strategy for the organization based on your analysis of the organization’s current selling strategies.

· Analyze how persuasion can be used to influence consumer behavior.

Part 2: Incorporating Creative Value (3-4 pages)

· Examine value creation and value capture and what it means to apply a value proposition to a brand.

· Synthesize customer value, business value, and cultural value of the proposition and how that value proposition challenges the marketing environment.

· Summarize how you can use Porter’s Five Forces theory to develop an overall marketing strategy that creates value for your existing brand and proposed product/service offerings.

· As part of your summary, analyze the effects of Porter’s Five Forces theory on your current and proposed strategies.

· To support your ideas, do some research and locate at least two examples (a minimum of one example per strategy) of how marketing can shape strategy.

**## Week5LearningResources-MarketingforCompetitivness.docx**

**Marketing for Competitiveness**

**Week 5 Learning Resources**

**The 4 Ps**

· Emerald Works Limited. (n.d.).
[_The marketing mix and the 4Ps of marketing_](https://waldenu.instructure.com/courses/184266/files/15152125?wrap=1) [Download The marketing mix and the 4Ps of marketing](https://waldenu.instructure.com/courses/184266/files/15152125/download?download_frd=1). MindTools. https://www.mindtools.com/pages/article/newSTR_94.htm
MindTools.com. The Marketing Mix and the 4Ps of Marketing: Understanding How to Position Your Marketing Offer. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newSTR_94.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

· Kareh, A. (2018, January 3).
[_Evolution of the four Ps: Revisiting the marketing mix_ Links to an external site.](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120). Forbes.
[https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120](https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/?sh=10ef6c351120)

· Paxton/Patterson. (2017, March 14).
[_The 4 Ps of the marketing mix simplified_ Links to an external site.](https://www.youtube.com/watch?v=Mco8vBAwOmA) [Video]. YouTube.
[https://www.youtube.com/watch?v=Mco8vBAwOmA](https://www.youtube.com/watch?v=Mco8vBAwOmA)

**Selling Strategies**

Selling strategies are dependent on the buyer and seller’s relationship. A successful selling strategy isn’t always cut and dry; each strategy needs to be tailored to a specific outcome to move toward a result. There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering. Through these resources, you will take a deeper dive into discovering how selling strategies enhance a marketing strategy.

· University of Minnesota. (2015).
[13.2 customer relationships and selling strategiesLinks to an external site.](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/). In
_Principles of marketing_. University of Minnesota Libraries Publishing.
[https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/](https://pressbooks-dev.oer.hawaii.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/)

· Newman, L. (2018, November 27).
[Sales is not a dirty word!Links to an external site.](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word) [Video]. TED Conferences.
[https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word](https://www.ted.com/talks/lisa_newman_sales_is_not_a_dirty_word)

· Pogue, D. (2006, February).
[Simplicity sellsLinks to an external site.](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/david_pogue_simplicity_sells?language=en](https://www.ted.com/talks/david_pogue_simplicity_sells?language=en)

· TEDxYouth@GrandBahama. (2019, March).
[_Did you really want that? Exploring how sales professionals influence our choices_ Links to an external site.](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices) [Video]. TED Conferences.
[https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices](https://www.ted.com/talks/did_you_really_want_that_exploring_how_sales_professionals_influence_our_choices)

**Consumer Behavior**

Consumer behavior is the study of what influences individuals and organizations to purchase certain products and support certain brands. Consumer behavior is also the study of how people are making purchase decisions to satisfy their needs, wants, or desires, and how their emotional, mental, and behavioral responses influence the buying decision. Marketing psychology, or the study of how and why we purchase goods or services, closely relates to consumer behavior. There are four factors that determine the characteristics of consumer behavior: personal, psychological, social, and cultural. All factors have a major impact on a consumer’s behavior and the characteristics that define a customer will change as their life changes.

· Ariely, D. (2008).
[_Are we in control of our own decisions?_ Links to an external site.](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en](https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions?language=en)

· Bakhtiari, K. (2020, May 18).
[_How will the pandemic change consumer behavior_ Links to an external site.](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6). Forbes.
[https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6](https://www.forbes.com/sites/kianbakhtiari/2020/05/18/how-will-the-pandemic-change-consumer-behavior/?sh=7f979ad266f6)

· Dawar, N. (2018, May–June).
[Marketing in the age of Alexa](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1803E-PDF-ENG%2Frich-text).
_Harvard Business Review_ ,
_96_ (3), 80–86.

· Grogan, K. (2018, November).
[_The dark side of our personal marketing data_ Links to an external site.](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en) [Video]. TED Conferences.
[https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en](https://www.ted.com/talks/kirk_grogan_the_dark_side_of_our_personal_marketing_data/transcript?language=en)

Soman, D., Kim, M., & An, J. (2018, Spring).
[Consumer behavior online: A playbook emergesLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=129112818&site=ehost-live&scope=site&authtype=shib&custid=s6527200).
_Rotman Management_ , 36–41.

**Value Creation and Value Capture**

Marketers work to create and capture the most value possible while maintaining a competitive advantage. Value capture is important to ongoing business survival because it allows for reinvestment in the business to create a stronger competitive advantage or fund research and development (R&D) for new products. A company can capture value by monetizing users and pricing appropriately, and then they can pass on that value to shareholders. Using these resources, you will examine how marketers create and capture value.

· Wienclaw , R. A. (2021).
[Product innovationLinks to an external site.](https://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=89163931&site=eds-live&scope=site&authtype=shib&custid=s6527200).
_Salem Press Encyclopedia._

· Bython Media. (2018, February 14).
[_Why continuous product innovation and differentiation are keys to sustained business success_ Links to an external site.](https://www.youtube.com/watch?v=n8AQ_78Moz8) [Video]. YouTube.
[https://www.youtube.com/watch?v=n8AQ_78Moz8](https://www.youtube.com/watch?v=n8AQ_78Moz8)

Laja, P. (2019, May 16).
[How to create a unique value proposition (with examples)Links to an external site.](https://cxl.com/blog/value-proposition-examples-how-to-create/).
_CXL_ .
[https://cxl.com/blog/value-proposition-examples-how-to-create/](https://cxl.com/blog/value-proposition-examples-how-to-create/)

· MaRS Startup Toolkit. (2015, October 13).
[_Creating value for the customer and developing a business model_ Links to an external site.](https://www.youtube.com/watch?v=Y3KTvAELD_w) [Video]. YouTube.
[https://www.youtube.com/watch?v=Y3KTvAELD_w](https://www.youtube.com/watch?v=Y3KTvAELD_w)

**Customer Value/Business Value/Culture Value**

Customer value is the perception of what a product or service is worth to a customer versus the alternatives. Business value is an informal term that includes all forms of value that determine the health and well-being of a company in the long run. Cultural values are the core principles and ideals upon which an entire community exists. These three principles are the core of a successful marketing strategy whereby the marketer understands an array of customer needs.

· Carr, D. J. (2019, January 28).
[_What value do you create? Marketing’s 3 types of value_ Links to an external site.](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756). Medium.
[https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756](https://medium.com/@djc1805/what-value-do-you-create-marketings-3-types-of-value-7b5f40cad756)

· Del Capo, G. (2019, October 11).
[_The customer value journey_ Links to an external site.](https://www.youtube.com/watch?v=Nrnxb_tdnnE) [Video]. YouTube.
[https://www.youtube.com/watch?v=Nrnxb_tdnnE](https://www.youtube.com/watch?v=Nrnxb_tdnnE)

· Mahajan, G. (2020).
[What is customer value and how can you create it?Links to an external site.](https://go.openathens.net/redirector/waldenu.edu?url=https://journals.sagepub.com/doi/10.1177/2394964320903557) _Journal of Creating Value_ ,
_6_ (1), 119–121.
[https://doi.org/10.1177/2394964320903557](https://doi.org/10.1177/2394964320903557)

**Porter’s Five Forces Analysis**

Porter’s Five Forces is a framework for analyzing a company’s competitive environment. The number and power of a company’s competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company’s profitability. Porter’s Five Forces Framework is a method for analyzing the competitive environment of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. Five forces analysis helps organizations to understand the factors affecting profitability in a specific industry and can help to inform decisions related to whether to enter a specific industry, whether to increase capacity in a specific industry, and the development of competitive strategies.

· Emerald Works Limited. (n.d.).
[_Porter’s five forces: Understanding competitive forces to maximize profitability_](https://waldenu.instructure.com/courses/184266/files/15152136?wrap=1) [Download Porter’s five forces: Understanding competitive forces to maximize profitability](https://waldenu.instructure.com/courses/184266/files/15152136/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/newTMC_08.php
MindTools.com. Porter’s Five Forces: Understanding Competitive Forces to Maximize Profitability. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/newTMC_08.php Reprinted by permission of Mind Tools Ltd. Via the Copyright Clearance Center. Licensed in 2021.

· Harvard Business Review. (2014, June 10).
[_The explainer: Porter's five forces_ Links to an external site.](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces) [Video].
[https://hbr.org/video/3590615226001/the-explainer-porters-five-forces](https://hbr.org/video/3590615226001/the-explainer-porters-five-forces)

· Porter, M. E. (2008).
[The five competitive forces that shape strategy](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR0801E-PDF-ENG%2Frich-text).
_Harvard Business Review_ ,
_86_ (1), 78–93.

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– ## PhilosophyAdrionnadue21sept.docx **## PhilosophyAdrionnadue21sept.docx** Philosophy Adri due 21 sept. This assignment has four parts. 1) Madison warned about factions in Federalist No. 10. Think about your own community (school, workplace, neighborhood, or online group). Have you seen factions …

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– ## PhilosophyAdrionnadue21sept.docx

**## PhilosophyAdrionnadue21sept.docx**

Philosophy Adri due 21 sept. This assignment has four parts.

1) Madison warned about factions in Federalist No. 10. Think about your own community (school, workplace, neighborhood, or online group). Have you seen factions or cliques form? How do they influence decisions, either positively or negatively? Justify your answer.

Tr

Ta

3) Evaluate president Jackson’s Presidency. What political conflicts did he face? What are your thoughts on his attempts to resolve these conflicts? How should history judge Jackson as a president? Research at least 2 academic sources, (other than your textbook) and make sure you cite your sources using APA format. Your response should be in 2-3 paragraphs.

P

4)
**Question #1: Groups and Interests**

The theory of "pluralism" holds that interest groups should be allowed relatively free reign to influence elected representatives (excepting outright bribery and the like). On this theory interest groups help to facilitate democratic decisions because they make elected officials aware of different groups' demands and compete to shape public policy. Does this theory make sense to you? If so, explain why interest groups are important. If not, explain why our current system with so many interest groups fail to adequately shape public policy to reflect the beliefs and needs of the American electorate. You are also free to adopt a middle ground and speak to the strengths and weaknesses of the pluralist theory. As always, try to support your arguments with specific examples of policy areas where interest groups have a beneficial or detrimental impact.

**Question #2: Congress**

The reading this week discusses two ideals of representation: Delegate and Trustee. These ideals envision very different roles for elected representatives and voters. In the delegate ideal, members of Congress are elected to represent the beliefs of their constituents, regardless of whether they think their constituents' beliefs are well informed. In the trustee ideal, members of Congress are elected to represent the best interests of their constituents, regardless of whether their constituents agree with what the member thinks is in their best interest

Which ideal do you think should be followed? In your discussion be sure to highlight the strengths of the ideal that you have chosen. Also, be sure to discuss why the weaknesses of your chosen ideal are outweighed by its strengths. Finally, think about a specific policy issue and discuss why it would be better for members of Congress to follow your chosen ideal.

**## PhilosophyAdrionnadue21sept.docx**

Philosophy Adri due 21 sept. This assignment has four parts.

1) Madison warned about factions in Federalist No. 10. Think about your own community (school, workplace, neighborhood, or online group). Have you seen factions or cliques form? How do they influence decisions, either positively or negatively? Justify your answer.

Tr

Ta

3) Evaluate president Jackson’s Presidency. What political conflicts did he face? What are your thoughts on his attempts to resolve these conflicts? How should history judge Jackson as a president? Research at least 2 academic sources, (other than your textbook) and make sure you cite your sources using APA format. Your response should be in 2-3 paragraphs.

P

4)
**Question #1: Groups and Interests**

The theory of "pluralism" holds that interest groups should be allowed relatively free reign to influence elected representatives (excepting outright bribery and the like). On this theory interest groups help to facilitate democratic decisions because they make elected officials aware of different groups' demands and compete to shape public policy. Does this theory make sense to you? If so, explain why interest groups are important. If not, explain why our current system with so many interest groups fail to adequately shape public policy to reflect the beliefs and needs of the American electorate. You are also free to adopt a middle ground and speak to the strengths and weaknesses of the pluralist theory. As always, try to support your arguments with specific examples of policy areas where interest groups have a beneficial or detrimental impact.

**Question #2: Congress**

The reading this week discusses two ideals of representation: Delegate and Trustee. These ideals envision very different roles for elected representatives and voters. In the delegate ideal, members of Congress are elected to represent the beliefs of their constituents, regardless of whether they think their constituents' beliefs are well informed. In the trustee ideal, members of Congress are elected to represent the best interests of their constituents, regardless of whether their constituents agree with what the member thinks is in their best interest

Which ideal do you think should be followed? In your discussion be sure to highlight the strengths of the ideal that you have chosen. Also, be sure to discuss why the weaknesses of your chosen ideal are outweighed by its strengths. Finally, think about a specific policy issue and discuss why it would be better for members of Congress to follow your chosen ideal.

November 5, 2026
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November 5, 2026
[Solved] Nursing Week 5 assignment

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1. Culture of Excellence 1. Explain the concept of a culture of excellence in healthcare. 2. Identify three specific organizational characteristics or practices that reflect a culture of excellence and briefly describe each characteristic or practice. 3. Discuss how a culture of excellence is signif…

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1. Culture of Excellence
1. Explain the concept of a culture of excellence in healthcare.
2. Identify three specific organizational characteristics or practices that reflect a culture of excellence and briefly describe each characteristic or practice.
3. Discuss how a culture of excellence is significant to your selected advanced nursing role in one or two sentences.
4. Provide support from at least one scholarly source.
2. Mission, Vision, and Values
1. Describe the mission, vision, and values of a selected healthcare organization (note: the organization you choose must have all three elements: mission, vision, and values statements).
2. Explain the interrelationships of the mission, vision, and values in one or two sentences.
3. Describe how an organization’s mission, vision, values, and organizational structure contribute to organizational culture in one or sentences.
3. Leading a Culture of Excellence
1. Describe how the advanced nurse leader can leverage the mission, vision, values, and organizational structure to create positive change in the organizational culture in one or two sentences.
2. Identify two leadership strategies the advanced nurse leader can use to support a culture of excellence and briefly describe each strategy.
3. Provide support from at least one scholarly source.

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November 5, 2026