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  • [Solved] Business Finance – Management Week 3 Assignment- Marketing for Competitiveness

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    – ## Week3AssignmentInstructions-MarketingForCompetitiveness.docx – ## Week3LearningResources-MarketingforCompetitiveness.docx **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx** **Marketing for Competitiveness** **Week 3 Assignment** **Marketing Strategies to Influence Buyer Behavio…

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    Assignment Prompt & Instructions

    – ## Week3AssignmentInstructions-MarketingForCompetitiveness.docx

    – ## Week3LearningResources-MarketingforCompetitiveness.docx

    **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Assignment**

    **Marketing Strategies to Influence Buyer Behavior: Marketing in the Technological World**

    For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic target market using social media marketing strategies. In Weeks 1 and 2, you submitted presentations on incorporating the consumer, as well as incorporating product and service innovation. This week, you will create and submit a presentation on incorporating marketing in the technological era.

    With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.

    **To prepare for this Assignment:**

    · Download the Week 3 Assignment Template.

    Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 5–7 slides, excluding references:

    **Incorporating Marketing in the Technical Era**

    · Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.

    · Explain how search and content marketing can promote an organization and its products/services.

    · Examine the pros and cons of traditional and content marketing.

    · Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.

    · Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Assignment**

    **Marketing Strategies to Influence Buyer Behavior: Marketing in the Technological World**

    For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic target market using social media marketing strategies. In Weeks 1 and 2, you submitted presentations on incorporating the consumer, as well as incorporating product and service innovation. This week, you will create and submit a presentation on incorporating marketing in the technological era.

    With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.

    **To prepare for this Assignment:**

    · Download the Week 3 Assignment Template.

    Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 5–7 slides, excluding references:

    **Incorporating Marketing in the Technical Era**

    · Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.

    · Explain how search and content marketing can promote an organization and its products/services.

    · Examine the pros and cons of traditional and content marketing.

    · Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.

    · Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    **## Week3AssignmentInstructions-MarketingForCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Assignment**

    **Marketing Strategies to Influence Buyer Behavior: Marketing in the Technological World**

    For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic target market using social media marketing strategies. In Weeks 1 and 2, you submitted presentations on incorporating the consumer, as well as incorporating product and service innovation. This week, you will create and submit a presentation on incorporating marketing in the technological era.

    With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.

    **To prepare for this Assignment:**

    · Download the Week 3 Assignment Template.

    Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 5–7 slides, excluding references:

    **Incorporating Marketing in the Technical Era**

    · Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.

    · Explain how search and content marketing can promote an organization and its products/services.

    · Examine the pros and cons of traditional and content marketing.

    · Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.

    · Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

    **## Week3LearningResources-MarketingforCompetitiveness.docx**

    **Marketing for Competitiveness**

    **Week 3 Learning Resources**

    **Search and Content Marketing**

    Searching is a key term in marketing, and we technically use the term “search engine optimization,” or SEO, when referring to search marketing. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. Marketers believe SEO without content marketing is like a body without a soul. Through these resources, you will consider how these two components of marketing support each other.

    · Content Marketing Institute. (2016, March 4).
    [_Mastering content marketing – The content marketing spectrum_ Links to an external site.](https://www.youtube.com/watch?v=fGXomF29tQU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=fGXomF29tQU](https://www.youtube.com/watch?v=fGXomF29tQU)

    · Dever, S. (2016, January 21).
    [_How mobile geofencing can help your business grow locally_ Links to an external site.](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/). Forbes.
    [http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1](http://www.forbes.com/sites/theyec/2016/01/21/how-mobile-geofencing-can-help-your-business-grow-locally/#6759acaca0a1)

    · Digital Garage. (2015, September 30).
    [_Search advertising vs. display advertising_ Links to an external site.](https://www.youtube.com/watch?v=PYIFeysgXco) [Video]. YouTube.
    [https://www.youtube.com/watch?v=PYIFeysgXco](https://www.youtube.com/watch?v=PYIFeysgXco)

    · Emerald Works Limited.
    (n.d.).
    [_What is content marketing? Make powerful connections with customers_](https://waldenu.instructure.com/courses/184266/files/15152155?wrap=1) [Download What is content marketing? Make powerful connections with customers](https://waldenu.instructure.com/courses/184266/files/15152155/download?download_frd=1). MindTools. https://www.mindtools.com/community/pages/article/content-marketing.php
    MindTools.com. What Is Content Marketing? Make Powerful Connections With Customers. Management Training and Leadership Training – Online. https://www.mindtools.com/community/pages/article/content-marketing.php Reprinted by permission of Mind Tools Ltd. via the Copyright Clearance Center. Licensed in 2021.

    · Orbit Media Studios. (2017, November 27).
    [_Content marketing explained in 180 seconds_ Links to an external site.](https://www.youtube.com/watch?v=TH8CWIn7bzk) [Video]. YouTube.
    [https://www.youtube.com/watch?v=TH8CWIn7bzk](https://www.youtube.com/watch?v=TH8CWIn7bzk)

    **Marketing Insights**

    Simply put, a market insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation. Let’s look at what insights do in terms of marketing. Insights reveal more about how people want to feel than what they think. For example, brands built on insights about desired (aspirational) lifestyles include Nike, Starbucks, Apple, BMW, Martha Stewart, Oprah, and more. People buy brands that fit the life they
    _want_ to lead. These marketing insights are often concrete, descriptive, and easy to understand.

    · Braddock, R. (2018, June 14).
    [To compete with Amazon, big-name consumer brands have to become more like it](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FH04E1Z-PDF-ENG%2Frich-text).
    _Harvard Business Review Digital Articles_ , 2–5.
    [http://hbr.org](http://hbr.org/)

    · Google. (2016, December).
    [_Turning marketing insights into action_ .Links to an external site.](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/) Think with Google.
    [https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/](https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-insights-customer-experience/)

    · Keane, L. (2019, January 18).
    [10 ad campaigns inspired by powerful consumer insightsLinks to an external site.](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/).
    _GWI_ .
    [https://blog.globalwebindex.com/marketing/powerful-consumer-insights/](https://blog.globalwebindex.com/marketing/powerful-consumer-insights/)

    · Macdonald, E. K., Wilson, H. N., & Konus, U. (2012, September 1).
    [Better customer insight—in real time](https://waldenu.instructure.com/courses/184266/external_tools/retrieve?url=https%3A%2F%2Fservices.hbsp.harvard.edu%2Flti%2Flinks%2FR1209H-PDF-ENG%2Frich-text).
    _Harvard Business Review_ ,
    _90_ (9), 102–108.

    **Marketing Data and Analytics**

    When you hear the term
    _data analytics_ , what comes to mind, and how do you think this concept applies in marketing? There is a lot of debate surrounding the topic of personal data and how it is shared and used by companies, but companies can be much more effective in their marketing efforts by utilizing the tool. Using these resources, you will explore data analytics and their role in marketing.

    · The Business Professor. (2021, February 9).
    [_What is marketing analytics?_ Links to an external site.](https://www.youtube.com/watch?v=EM6ZRcfadjE) [Video]. YouTube.
    [https://www.youtube.com/watch?v=EM6ZRcfadjE](https://www.youtube.com/watch?v=EM6ZRcfadjE)

    · Hudson, E. (2021, July 1).
    [How to blend web analytics and digital marketing analytics to grow betterLinks to an external site.](https://blog.hubspot.com/marketing/digital-marketing-analytics).
    _HubSpot_ .
    [https://blog.hubspot.com/marketing/digital-marketing-analytics](https://blog.hubspot.com/marketing/digital-marketing-analytics)

    · MTS Staff Writer. (2020, April 2).
    [_MarTech primer: Types of marketing data_ Links to an external site.](https://martechseries.com/analytics/b2b-data/types-marketing-data/). MarTech Series.
    [https://martechseries.com/analytics/b2b-data/types-marketing-data/](https://martechseries.com/analytics/b2b-data/types-marketing-data/)

    · Multiview. (2020, January 29).
    [_The importance of big data & analytics in marketing_ Links to an external site.](https://www.youtube.com/watch?v=kblH-9QrRzU) [Video]. YouTube.
    [https://www.youtube.com/watch?v=kblH-9QrRzU](https://www.youtube.com/watch?v=kblH-9QrRzU)

    · Vianna, M. (2021, August 30).
    [5 ways brands underutilize data analyticsLinks to an external site.](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/).
    _Datamation_ .
    [https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/](https://www.datamation.com/big-data/5-ways-brands-underutilize-data-analytics/)

    – 1
    – 2

  • [Solved] Cardiovascular Disorders

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    As a medical record completion supervisor, you are to meet with the HIM director to discuss documentation requirements by which the hospital must abide. The purpose of the meeting is to make sure the policy and procedure for analyzing patient records documentation remain current with regulatory agency documentation requirements.
    Create a table to report the different requirements and components for each form in the health record: Discharge summary, progress notes, operative report, pathology report, history and physical.Refer to chapter 4 and visit the Joint Commission website for additional resources.
    Grading Rubric
    – A table has been created that includes all 5 forms listed.
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    see attachment – ## UnitVIAssignment2.docx **## UnitVIAssignment2.docx** **Unit VI Assignment** **Instructions: This assignment has two parts. Answer the questions using the charts.** **Part 1:** ![A four quadrant box is labeled with Firm 1 at the top and Firm 2 on the left. The top left box is labe…

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    see attachment

    – ## UnitVIAssignment2.docx

    **## UnitVIAssignment2.docx**

    **Unit VI Assignment**

    **Instructions: This assignment has two parts. Answer the questions using the charts.**

    **Part 1:**

    ![A four quadrant box is labeled with Firm 1 at the top and Firm 2 on the left. The top left box is labeled high price on the top and high price on the left and contains 8, 8. The top right box is labeled low price on the top and high price on the left with 0, 10. The bottom left box is labeled High price on the top and low price on the left with 10, 0. The bottom right box is labeled Low price on the top and low price on the left with 3, 3.](https://www.sweetstudy.com/questions/unit-vi-ass)

    **Question**: For the above game, identify the Nash Equilibrium. Does Firm 1 have a dominant strategy? If so, what is it? Does Firm 2 have a dominant strategy? If so, what is it?

    **Your response:**

    **Part 2:**

    ![A four quadrant box is labeled with Firm 1 at the top and Firm 2 on the left. The top left box is labeled high price on the top and high price on the left and contains 2,4. The top right box is labeled low price on the top and high price on the left with 3,6. The bottom left box is labeled High price on the top and low price on the left with 4,2. The bottom right box is labeled Low price on the top and low price on the left with 1,5.](https://www.sweetstudy.com/questions/unit-vi-ass)

    **Question:** For the above game, identify the Nash Equilibrium. Does Firm 1 have a dominant strategy? If so, what is it? Does Firm 2 have a dominant strategy? If so, what is it?

    **Your response:**

    ## image1.png

    ## image2.png

    **## UnitVIAssignment2.docx**

    **Unit VI Assignment**

    **Instructions: This assignment has two parts. Answer the questions using the charts.**

    **Part 1:**

    ![A four quadrant box is labeled with Firm 1 at the top and Firm 2 on the left. The top left box is labeled high price on the top and high price on the left and contains 8, 8. The top right box is labeled low price on the top and high price on the left with 0, 10. The bottom left box is labeled High price on the top and low price on the left with 10, 0. The bottom right box is labeled Low price on the top and low price on the left with 3, 3.](https://www.sweetstudy.com/questions/unit-vi-ass)

    **Question**: For the above game, identify the Nash Equilibrium. Does Firm 1 have a dominant strategy? If so, what is it? Does Firm 2 have a dominant strategy? If so, what is it?

    **Your response:**

    **Part 2:**

    ![A four quadrant box is labeled with Firm 1 at the top and Firm 2 on the left. The top left box is labeled high price on the top and high price on the left and contains 2,4. The top right box is labeled low price on the top and high price on the left with 3,6. The bottom left box is labeled High price on the top and low price on the left with 4,2. The bottom right box is labeled Low price on the top and low price on the left with 1,5.](https://www.sweetstudy.com/questions/unit-vi-ass)

    **Question:** For the above game, identify the Nash Equilibrium. Does Firm 1 have a dominant strategy? If so, what is it? Does Firm 2 have a dominant strategy? If so, what is it?

    **Your response:**

    ## image1.png

    ## image2.png

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    **## politicalclimatewk1.docx**

    Apa format

    250 words

    2 scholarly references

    Turnit report

    Discussion on the current political Climate in the USA and how it affects legal and illegal immigrants

    **## politicalclimatewk1.docx**

    Apa format

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    Discussion on the current political Climate in the USA and how it affects legal and illegal immigrants

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    – ## GuidingQuestions_6026.docx – ## 6026_instructions_assessment_2.docx – ## 6026_instructions.docx – 6026_Assessment_2_Example.pdf – 6026_Assessment_1_Example.pdf **## GuidingQuestions_6026.docx** **Guiding Questions** **Analysis of Position Papers for Vulnerable Populations** This doc…

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    – ## GuidingQuestions_6026.docx

    – ## 6026_instructions_assessment_2.docx

    – ## 6026_instructions.docx

    – 6026_Assessment_2_Example.pdf
    – 6026_Assessment_1_Example.pdf

    **## GuidingQuestions_6026.docx**

    **Guiding Questions**
    **Analysis of Position Papers for Vulnerable Populations**

    This document is designed to give you questions to consider and additional guidance to help you successfully complete the Analysis of Position papers for Vulnerable Populations assignment. You may find it useful to use this document as a pre-writing exercise or as a final check to ensure that you have sufficiently addressed all the grading criteria for this assignment. This document is a resource to help you complete the assignment.
    **Do not** turn in this document as your assignment submission.

    **Explain a position with regard to health outcomes for a specific issue in a target population negatively impacted by health inequity.**

    · What is the specific health care issue that you are addressing?

    · What is the population affected by your chosen issue?

    o Whyisthispopulationrelevantorimportantwithregardtotheissue?

    · What are the current states of care and health outcomes related to your chosen issue

    and target population negatively impact by health inequity.

    · What is your position on how to improve the care and outcomes related to your chosen issue and target population negatively impacted by health inequity?

    o Whyisitimportanttoactonthepositionyouarepresenting?

    **Explain the collaborative role of the interdisciplinary team in**
    **facilitating improvements for a specific issue in a target population negatively impacted by health inequity.**

    • What interdisciplinary roles will be needed to facilitate the improvements that your position presents?

    o Howwillaninterdisciplinaryapproachbetterfacilitateimprovementsforyourchosen issue and target population negatively impacted by health inequity?

    o Whyisitimportantthatyourpositionandfacilitationtakeaninterdisciplinaryteam approach?

    **Evaluate the evidence and positions of others that could support a team's approach to improving the quality and outcomes of care for a specific issue in a target population negatively impacted by health inequity.**

    • What other evidence and position papers have you found that discuss the need for improvements for your chosen issue or target population?

    o Howdospecificpiecesofevidenceorpositionpaperssupportyourposition?
    o Howdospecificpiecesofevidenceorpositionpapersactasguidesfordeveloping

    your position and implementation plans?

    o Towhatdegreearespecificpiecesofevidenceorpositionsapplicabletoyour position?

    ![page1image16377792](https://www.sweetstudy.com/questions/assessment-6026-1-and-2)

    1

    o Whatpotentialbarrierstoimplementingthisapproacharesuggestedbyspecific pieces of evidence or positions?

    **Communicate an initial viewpoint regarding a specific issue in a target population and a synthesis of existing positions in a logically structured and concise manner, writing content clearly with correct use of grammar, punctuation, and spelling.**

    · Have you effectively communicated your initial position?

    · Is your writing clear and professional?

    · Is your writing free from errors?

    · Is your submission 3–5 pages (not including the title page and reference list)?

    **Integrate relevant sources to support assertions, correctly formatting citations and references using current APA style.**

    · Did you use 3–5 sources of scholarly or professional evidence that supports your initial position on the issue, as well as 2–3 sources of scholarly or professional evidence that express contrary views or opinions in your assignment?

    o Arethesourcesyouusednomorethanfiveyearsold?

    · Are your sources cited in APA format?

    · Have you included an attached reference list?

    · Did you use the APA Style Paper Template for formatting to include running head and a title page and level one headings?

    o
    **Noabstractisneededforthisassignment.**

    ![page2image16262528](https://www.sweetstudy.com/questions/assessment-6026-1-and-2)

    2

    **image1.png**

    **## 6026_instructions_assessment_2.docx**

    Develop a 2–4 page policy proposal that seeks to improve the outcomes for your chosen healthcare issue and target population.

    Collapse All

    **Introduction**

    **Note:** Each assessment in this course builds on the work you completed in the previous assessment. Therefore, you must complete the assessments in this course in the order in which they are presented.

    Cost and access to care continue to be main concerns for patients and providers. As technology improves our ability to care for and improve outcomes in patients with chronic and complex illnesses, questions of cost and access become increasingly important. As a master’s-prepared nurse, you must be able to develop policies that will ensure the delivery of care that is effective and can be provided in an ethical and equitable manner.

    **Professional Context**

    As a master's-prepared nurse, you have a valuable viewpoint and voice with which to advocate for policy developments. As a nurse leader and healthcare practitioner, often on the front lines of helping individuals and populations, you are able to articulate and advocate for the patient more than any other professional group in healthcare. This is especially true of populations that may be underserved, underrepresented, or are otherwise lacking a voice. By advocating for and developing policies, you are able to help drive improvements in outcomes for specific populations. The policies you advocate for could be internal ones (just within a specific department or healt care setting) that ensure quality care and compliance. Or they could be external policies (local, state, or federal) that may have more wide-ranging effects on best practices and regulations.

    **Scenario**

    The analysis of position papers that your interdisciplinary team presented to the committee has convinced them that it would be worth the time and effort to develop a new policy to address your specific issue in the target population. To that end, your interdisciplinary team has been asked to submit a policy proposal that outlines a specific approach to improving the outcomes for your target population that's negatively impacted by health inequity. This proposal should be supported by evidence and best practices that illustrate why the specific approaches are likely to be successful. Additionally, you have been asked to address the ways in which applying your policy to interdisciplinary teams could lead to efficiency or effectiveness gains.

    This assessment will build upon your previous Analysis of Position Papers for Vulnerable Populations assessment. If, for some reason, you wish to change your specific issue or target population, contact your faculty for approval.

    **Instructions**

    For this assessment, you will develop a policy proposal that seeks to improve the outcomes for your chosen healthcare issue and target population. The bullet points below correspond to the grading criteria in the scoring guide. Be sure that your assessment submission addresses all of them. You may also want to read the Biopsychosocial Population Health Policy Proposal Scoring Guide and
    [Guiding Questions: Biopsychosocial Population Health Policy Proposal [PDF]](https://courseroom.capella.edu/courses/46877/files/8762336/download) to better understand how each grading criterion will be assessed.

    · Propose a policy and guidelines that will lead to improved outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Advocate the need for a proposed policy in the context of current outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Analyze the potential for an interdisciplinary approach to implementing a proposed policy to increase the efficiency or effectiveness of the care setting to achieve high-quality outcomes.

    · Communicate proposal in a professional and persuasive manner, writing content clearly and logically with correct use of grammar, punctuation, and spelling.

    · Integrate relevant sources to support assertions, correctly formatting citations and references using APA style.

    **Example assessment:** You may use the
    [Assessment 2 Example [PDF]](https://courseroom.capella.edu/courses/46877/files/8762352/download) to give you an idea of what a Proficient or higher rating on the scoring guide would look like.

    **Submission Requirements**

    ·
    **Length of proposal:** 2–4 double-spaced, typed pages, not including title page or reference list. Your proposal should be succinct yet substantive. No abstract is required.

    ·
    **Number of references:** Cite a minimum of 3–5 sources of scholarly or professional evidence that support the relevance of or need for your policy, as well as interdisciplinary considerations. Resources should be no more than five years old.

    ·
    **APA formatting:** Use the
    [APA Style Paper Tutorial [DOCX]](https://lat.strategiced.com/redirect?linkid=4243) to help you in writing and formatting your proposal.

    **Competencies Measured**

    By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

    · Competency 1: Design evidence-based advanced nursing care for achieving high-quality population outcomes.

    · Propose a policy and guidelines that will lead to improved outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Competency 2: Evaluate the efficiency and effectiveness of interdisciplinary interventions in achieving desired population health outcomes.

    · Analyze the potential for an interdisciplinary approach to implementing a proposed policy to increase the efficiency or effectiveness of the care setting to achieve high-quality outcomes.

    · Competency 3: Analyze population health outcomes through the lens of social justice, structural racism, or health inequity and their implications for health policy advocacy.

    · Advocate the need for a proposed policy in the context of current outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Competency 4: Communicate effectively with diverse audiences, in an appropriate form and style, consistent with organizational, professional, and scholarly standards.

    · Communicate in a professional and persuasive manner, writing content clearly and logically with correct use of grammar, punctuation, and spelling.

    · Integrate relevant sources to support assertions, correctly formatting citations and references using current APA style.

    **## 6026_instructions.docx**

    Develop a 4–6 page position summary and an analysis of relevant position papers on a healthcare issue in a chosen population.

    Collapse All

    **Introduction**

    **Note**: Each assessment in this course builds on the work you completed in the previous assessment. Therefore, you must complete the assessments in this course in the order in which they are presented.

    Position papers are a method to evaluate the most current evidence and policies related to healthcare issues. They offer a way for researchers to explore the views of any number of organizations around a topic. This can help you to develop your own position and approach to care around a topic or issue.

    This assessment will focus on analyzing position papers about an issue related to addiction, chronicity, emotional and mental health, genetics and genomics, or immunity. Many of these topics are quickly evolving as technology advances, or as we attempt to push past stigmas. For example, technological advances and DNA sequencing provide comprehensive information to allow treatment to become more targeted and effective for the individual. However, as a result, nurses must be able to understand and teach patients about the impact of this information. With this great power comes concerns that patient conditions are protected in an ethical and compassionate manner.

    **Professional Context**

    Position papers are a way for individuals, groups, and organizations to express their views and intentions toward a specific issue. In healthcare, many position papers address specific policies, regulations, or other approaches to care. As a master's-prepared nurse, you should feel empowered to express and advocate for your own views on policy and care matters. This is especially important when it comes to populations you or your organization cares for that are not receiving the quality, type, or amount of care that they require.

    An important skill in creating a position paper or policy proposal is the ability to analyze and synthesize others' views about the population or issue of interest to you. By synthesizing the positive and negative views of an issue, you can become better equipped to strengthen your own arguments and to respond to opposing views in an informed and convincing way.

    **Scenario**

    For this assessment, pretend you are a member of an interdisciplinary team attempting to improve the quality and outcomes of healthcare in a vulnerable or underserved population. You should choose a population that's of interest in the promotion of social justice, one negatively impacted by structural racism, or a population that’s negatively impacted in any other way by health inequity. For the first step in your team's work, you have decided to conduct an analysis of current position papers that address the issue and population you are considering.

    In your analysis, you will note the team's initial views on the issue in the population as well as the views across a variety of relevant position papers. You have been tasked with finding the most current standard of care or evidenced-based practice and evaluating both the pros and cons of the issue. For the opposing viewpoints, it is important to discuss how the team could respond to encourage support. This paper will be presented to a committee of relevant stakeholders from your care setting and the community. If it receives enough support, you will be asked to create a new policy that could be enacted to improve the outcomes related to your chosen issue and target population.

    The care setting, population, and healthcare issue that you use for this assessment will be used in the other assessments in this course. Consider your choice carefully. There are two main approaches for you to take in selecting the scenario for this assessment:

    1. You may use one of the issues and populations presented in the
    [Vila Health: Health Challenges in Different Populations](https://media.capella.edu/coursemedia/nurs-fpx6026element236818/wrapper.asp) media piece. For this approach, you may consider the population in the context of the Vila Health care setting, or translate it into the context in which you currently practice or have had recent experience.

    2. You may select a population and issue that is of interest to you and set them in the context of your current or desired future care setting. While you are free to choose any population of interest, the issue you choose should fall within one of the following broad categories:

    · Genetics and genomics.

    · Sickle cell, asthma, multiple sclerosis, myasthenia gravis.

    · Immunity.

    · Type 1 diabetes, systemic lupus erythematosus (SLE), congenital neutropenia syndrome.

    · Chronicity.

    · Arthritis, any type of cancer or lung or heart disease, obesity.

    · Addiction.

    · Abuse of alcohol, prescription drugs, tobacco, illegal substances.

    · Emotion and mental health.

    · Post-traumatic stress disorder (PTSD), depression, eating disorders, psychosis.

    **Note:** If you choose the second option, contact your faculty to make sure that your chosen issue and population will fit within the topic areas for this course.

    **Instructions**

    For this assessment, you will develop a position summary and an analysis of relevant position papers on a healthcare issue in a chosen vulnerable or underserved population. The bullet points below correspond to the grading criteria in the scoring guide. Be sure that your assessment submission addresses all of them. You may also want to read the Analysis of Position Papers for Vulnerable Populations Scoring Guide and
    [Guiding Questions: Analysis of Position Papers for Vulnerable Populations [PDF]](https://courseroom.capella.edu/courses/46877/files/8762340/download) to better understand how each grading criterion will be assessed.

    · Explain a position with regard to health outcomes for a specific issue in a target population.

    · Explain the collaborative role of the interdisciplinary team in facilitating improvements for a specific issue in a target population.

    · Evaluate the evidence and positions of others that could support a team's approach to improving the quality and outcomes of care for a specific issue in a target population negatively impacted by health inequity.

    · Your process of evaluation should include identifying potential barriers to implementing this approach.

    · Communicate an initial viewpoint regarding a specific issue in a target population and a synthesis of existing positions in a logically structured and concise manner, writing content clearly with correct use of grammar, punctuation, and spelling.

    · Integrate relevant sources to support assertions, correctly formatting citations and references using APA style.

    **Example assessment:** You may use the
    [Assessment 1 Example [PDF]](https://courseroom.capella.edu/courses/46877/files/8762338/download) to give you an idea of what a Proficient or higher rating on the scoring guide would look like.

    **Submission Requirements**

    ·
    **Length of submission:** 4–6 double-spaced, typed pages, not including the title and reference pages. Your plan should be succinct yet substantive. No abstract is required.

    ·
    **Number of references:** Cite a minimum of 3–5 sources of scholarly or professional evidence that support your initial position on the issue, as well as a minimum of 2–3 sources of scholarly or professional evidence that express contrary views or opinions. Resources should be no more than five years old.

    ·
    **APA formatting:** Use the
    [APA Style Paper Tutorial [DOCX]](https://lat.strategiced.com/redirect?linkid=4243) to help you in writing and formatting your analysis.

    **6026_Assessment_2_Example.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/6026-assessment-2-example-pdf)

    **6026_Assessment_1_Example.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/6026-assessment-1-example-pdf)

    **6026_Assessment_1_Example.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/6026-assessment-1-example-pdf)

    **## GuidingQuestions_6026.docx**

    **Guiding Questions**
    **Analysis of Position Papers for Vulnerable Populations**

    This document is designed to give you questions to consider and additional guidance to help you successfully complete the Analysis of Position papers for Vulnerable Populations assignment. You may find it useful to use this document as a pre-writing exercise or as a final check to ensure that you have sufficiently addressed all the grading criteria for this assignment. This document is a resource to help you complete the assignment.
    **Do not** turn in this document as your assignment submission.

    **Explain a position with regard to health outcomes for a specific issue in a target population negatively impacted by health inequity.**

    · What is the specific health care issue that you are addressing?

    · What is the population affected by your chosen issue?

    o Whyisthispopulationrelevantorimportantwithregardtotheissue?

    · What are the current states of care and health outcomes related to your chosen issue

    and target population negatively impact by health inequity.

    · What is your position on how to improve the care and outcomes related to your chosen issue and target population negatively impacted by health inequity?

    o Whyisitimportanttoactonthepositionyouarepresenting?

    **Explain the collaborative role of the interdisciplinary team in**
    **facilitating improvements for a specific issue in a target population negatively impacted by health inequity.**

    • What interdisciplinary roles will be needed to facilitate the improvements that your position presents?

    o Howwillaninterdisciplinaryapproachbetterfacilitateimprovementsforyourchosen issue and target population negatively impacted by health inequity?

    o Whyisitimportantthatyourpositionandfacilitationtakeaninterdisciplinaryteam approach?

    **Evaluate the evidence and positions of others that could support a team's approach to improving the quality and outcomes of care for a specific issue in a target population negatively impacted by health inequity.**

    • What other evidence and position papers have you found that discuss the need for improvements for your chosen issue or target population?

    o Howdospecificpiecesofevidenceorpositionpaperssupportyourposition?
    o Howdospecificpiecesofevidenceorpositionpapersactasguidesfordeveloping

    your position and implementation plans?

    o Towhatdegreearespecificpiecesofevidenceorpositionsapplicabletoyour position?

    ![page1image16377792](https://www.sweetstudy.com/questions/assessment-6026-1-and-2)

    1

    o Whatpotentialbarrierstoimplementingthisapproacharesuggestedbyspecific pieces of evidence or positions?

    **Communicate an initial viewpoint regarding a specific issue in a target population and a synthesis of existing positions in a logically structured and concise manner, writing content clearly with correct use of grammar, punctuation, and spelling.**

    · Have you effectively communicated your initial position?

    · Is your writing clear and professional?

    · Is your writing free from errors?

    · Is your submission 3–5 pages (not including the title page and reference list)?

    **Integrate relevant sources to support assertions, correctly formatting citations and references using current APA style.**

    · Did you use 3–5 sources of scholarly or professional evidence that supports your initial position on the issue, as well as 2–3 sources of scholarly or professional evidence that express contrary views or opinions in your assignment?

    o Arethesourcesyouusednomorethanfiveyearsold?

    · Are your sources cited in APA format?

    · Have you included an attached reference list?

    · Did you use the APA Style Paper Template for formatting to include running head and a title page and level one headings?

    o
    **Noabstractisneededforthisassignment.**

    ![page2image16262528](https://www.sweetstudy.com/questions/assessment-6026-1-and-2)

    2

    **image1.png**

    **## 6026_instructions_assessment_2.docx**

    Develop a 2–4 page policy proposal that seeks to improve the outcomes for your chosen healthcare issue and target population.

    Collapse All

    **Introduction**

    **Note:** Each assessment in this course builds on the work you completed in the previous assessment. Therefore, you must complete the assessments in this course in the order in which they are presented.

    Cost and access to care continue to be main concerns for patients and providers. As technology improves our ability to care for and improve outcomes in patients with chronic and complex illnesses, questions of cost and access become increasingly important. As a master’s-prepared nurse, you must be able to develop policies that will ensure the delivery of care that is effective and can be provided in an ethical and equitable manner.

    **Professional Context**

    As a master's-prepared nurse, you have a valuable viewpoint and voice with which to advocate for policy developments. As a nurse leader and healthcare practitioner, often on the front lines of helping individuals and populations, you are able to articulate and advocate for the patient more than any other professional group in healthcare. This is especially true of populations that may be underserved, underrepresented, or are otherwise lacking a voice. By advocating for and developing policies, you are able to help drive improvements in outcomes for specific populations. The policies you advocate for could be internal ones (just within a specific department or healt care setting) that ensure quality care and compliance. Or they could be external policies (local, state, or federal) that may have more wide-ranging effects on best practices and regulations.

    **Scenario**

    The analysis of position papers that your interdisciplinary team presented to the committee has convinced them that it would be worth the time and effort to develop a new policy to address your specific issue in the target population. To that end, your interdisciplinary team has been asked to submit a policy proposal that outlines a specific approach to improving the outcomes for your target population that's negatively impacted by health inequity. This proposal should be supported by evidence and best practices that illustrate why the specific approaches are likely to be successful. Additionally, you have been asked to address the ways in which applying your policy to interdisciplinary teams could lead to efficiency or effectiveness gains.

    This assessment will build upon your previous Analysis of Position Papers for Vulnerable Populations assessment. If, for some reason, you wish to change your specific issue or target population, contact your faculty for approval.

    **Instructions**

    For this assessment, you will develop a policy proposal that seeks to improve the outcomes for your chosen healthcare issue and target population. The bullet points below correspond to the grading criteria in the scoring guide. Be sure that your assessment submission addresses all of them. You may also want to read the Biopsychosocial Population Health Policy Proposal Scoring Guide and
    [Guiding Questions: Biopsychosocial Population Health Policy Proposal [PDF]](https://courseroom.capella.edu/courses/46877/files/8762336/download) to better understand how each grading criterion will be assessed.

    · Propose a policy and guidelines that will lead to improved outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Advocate the need for a proposed policy in the context of current outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Analyze the potential for an interdisciplinary approach to implementing a proposed policy to increase the efficiency or effectiveness of the care setting to achieve high-quality outcomes.

    · Communicate proposal in a professional and persuasive manner, writing content clearly and logically with correct use of grammar, punctuation, and spelling.

    · Integrate relevant sources to support assertions, correctly formatting citations and references using APA style.

    **Example assessment:** You may use the
    [Assessment 2 Example [PDF]](https://courseroom.capella.edu/courses/46877/files/8762352/download) to give you an idea of what a Proficient or higher rating on the scoring guide would look like.

    **Submission Requirements**

    ·
    **Length of proposal:** 2–4 double-spaced, typed pages, not including title page or reference list. Your proposal should be succinct yet substantive. No abstract is required.

    ·
    **Number of references:** Cite a minimum of 3–5 sources of scholarly or professional evidence that support the relevance of or need for your policy, as well as interdisciplinary considerations. Resources should be no more than five years old.

    ·
    **APA formatting:** Use the
    [APA Style Paper Tutorial [DOCX]](https://lat.strategiced.com/redirect?linkid=4243) to help you in writing and formatting your proposal.

    **Competencies Measured**

    By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

    · Competency 1: Design evidence-based advanced nursing care for achieving high-quality population outcomes.

    · Propose a policy and guidelines that will lead to improved outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Competency 2: Evaluate the efficiency and effectiveness of interdisciplinary interventions in achieving desired population health outcomes.

    · Analyze the potential for an interdisciplinary approach to implementing a proposed policy to increase the efficiency or effectiveness of the care setting to achieve high-quality outcomes.

    · Competency 3: Analyze population health outcomes through the lens of social justice, structural racism, or health inequity and their implications for health policy advocacy.

    · Advocate the need for a proposed policy in the context of current outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Competency 4: Communicate effectively with diverse audiences, in an appropriate form and style, consistent with organizational, professional, and scholarly standards.

    · Communicate in a professional and persuasive manner, writing content clearly and logically with correct use of grammar, punctuation, and spelling.

    · Integrate relevant sources to support assertions, correctly formatting citations and references using current APA style.

    **## 6026_instructions.docx**

    Develop a 4–6 page position summary and an analysis of relevant position papers on a healthcare issue in a chosen population.

    Collapse All

    **Introduction**

    **Note**: Each assessment in this course builds on the work you completed in the previous assessment. Therefore, you must complete the assessments in this course in the order in which they are presented.

    Position papers are a method to evaluate the most current evidence and policies related to healthcare issues. They offer a way for researchers to explore the views of any number of organizations around a topic. This can help you to develop your own position and approach to care around a topic or issue.

    This assessment will focus on analyzing position papers about an issue related to addiction, chronicity, emotional and mental health, genetics and genomics, or immunity. Many of these topics are quickly evolving as technology advances, or as we attempt to push past stigmas. For example, technological advances and DNA sequencing provide comprehensive information to allow treatment to become more targeted and effective for the individual. However, as a result, nurses must be able to understand and teach patients about the impact of this information. With this great power comes concerns that patient conditions are protected in an ethical and compassionate manner.

    **Professional Context**

    Position papers are a way for individuals, groups, and organizations to express their views and intentions toward a specific issue. In healthcare, many position papers address specific policies, regulations, or other approaches to care. As a master's-prepared nurse, you should feel empowered to express and advocate for your own views on policy and care matters. This is especially important when it comes to populations you or your organization cares for that are not receiving the quality, type, or amount of care that they require.

    An important skill in creating a position paper or policy proposal is the ability to analyze and synthesize others' views about the population or issue of interest to you. By synthesizing the positive and negative views of an issue, you can become better equipped to strengthen your own arguments and to respond to opposing views in an informed and convincing way.

    **Scenario**

    For this assessment, pretend you are a member of an interdisciplinary team attempting to improve the quality and outcomes of healthcare in a vulnerable or underserved population. You should choose a population that's of interest in the promotion of social justice, one negatively impacted by structural racism, or a population that’s negatively impacted in any other way by health inequity. For the first step in your team's work, you have decided to conduct an analysis of current position papers that address the issue and population you are considering.

    In your analysis, you will note the team's initial views on the issue in the population as well as the views across a variety of relevant position papers. You have been tasked with finding the most current standard of care or evidenced-based practice and evaluating both the pros and cons of the issue. For the opposing viewpoints, it is important to discuss how the team could respond to encourage support. This paper will be presented to a committee of relevant stakeholders from your care setting and the community. If it receives enough support, you will be asked to create a new policy that could be enacted to improve the outcomes related to your chosen issue and target population.

    The care setting, population, and healthcare issue that you use for this assessment will be used in the other assessments in this course. Consider your choice carefully. There are two main approaches for you to take in selecting the scenario for this assessment:

    1. You may use one of the issues and populations presented in the
    [Vila Health: Health Challenges in Different Populations](https://media.capella.edu/coursemedia/nurs-fpx6026element236818/wrapper.asp) media piece. For this approach, you may consider the population in the context of the Vila Health care setting, or translate it into the context in which you currently practice or have had recent experience.

    2. You may select a population and issue that is of interest to you and set them in the context of your current or desired future care setting. While you are free to choose any population of interest, the issue you choose should fall within one of the following broad categories:

    · Genetics and genomics.

    · Sickle cell, asthma, multiple sclerosis, myasthenia gravis.

    · Immunity.

    · Type 1 diabetes, systemic lupus erythematosus (SLE), congenital neutropenia syndrome.

    · Chronicity.

    · Arthritis, any type of cancer or lung or heart disease, obesity.

    · Addiction.

    · Abuse of alcohol, prescription drugs, tobacco, illegal substances.

    · Emotion and mental health.

    · Post-traumatic stress disorder (PTSD), depression, eating disorders, psychosis.

    **Note:** If you choose the second option, contact your faculty to make sure that your chosen issue and population will fit within the topic areas for this course.

    **Instructions**

    For this assessment, you will develop a position summary and an analysis of relevant position papers on a healthcare issue in a chosen vulnerable or underserved population. The bullet points below correspond to the grading criteria in the scoring guide. Be sure that your assessment submission addresses all of them. You may also want to read the Analysis of Position Papers for Vulnerable Populations Scoring Guide and
    [Guiding Questions: Analysis of Position Papers for Vulnerable Populations [PDF]](https://courseroom.capella.edu/courses/46877/files/8762340/download) to better understand how each grading criterion will be assessed.

    · Explain a position with regard to health outcomes for a specific issue in a target population.

    · Explain the collaborative role of the interdisciplinary team in facilitating improvements for a specific issue in a target population.

    · Evaluate the evidence and positions of others that could support a team's approach to improving the quality and outcomes of care for a specific issue in a target population negatively impacted by health inequity.

    · Your process of evaluation should include identifying potential barriers to implementing this approach.

    · Communicate an initial viewpoint regarding a specific issue in a target population and a synthesis of existing positions in a logically structured and concise manner, writing content clearly with correct use of grammar, punctuation, and spelling.

    · Integrate relevant sources to support assertions, correctly formatting citations and references using APA style.

    **Example assessment:** You may use the
    [Assessment 1 Example [PDF]](https://courseroom.capella.edu/courses/46877/files/8762338/download) to give you an idea of what a Proficient or higher rating on the scoring guide would look like.

    **Submission Requirements**

    ·
    **Length of submission:** 4–6 double-spaced, typed pages, not including the title and reference pages. Your plan should be succinct yet substantive. No abstract is required.

    ·
    **Number of references:** Cite a minimum of 3–5 sources of scholarly or professional evidence that support your initial position on the issue, as well as a minimum of 2–3 sources of scholarly or professional evidence that express contrary views or opinions. Resources should be no more than five years old.

    ·
    **APA formatting:** Use the
    [APA Style Paper Tutorial [DOCX]](https://lat.strategiced.com/redirect?linkid=4243) to help you in writing and formatting your analysis.

    **6026_Assessment_2_Example.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/6026-assessment-2-example-pdf)

    **6026_Assessment_1_Example.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/6026-assessment-1-example-pdf)

    **## GuidingQuestions_6026.docx**

    **Guiding Questions**
    **Analysis of Position Papers for Vulnerable Populations**

    This document is designed to give you questions to consider and additional guidance to help you successfully complete the Analysis of Position papers for Vulnerable Populations assignment. You may find it useful to use this document as a pre-writing exercise or as a final check to ensure that you have sufficiently addressed all the grading criteria for this assignment. This document is a resource to help you complete the assignment.
    **Do not** turn in this document as your assignment submission.

    **Explain a position with regard to health outcomes for a specific issue in a target population negatively impacted by health inequity.**

    · What is the specific health care issue that you are addressing?

    · What is the population affected by your chosen issue?

    o Whyisthispopulationrelevantorimportantwithregardtotheissue?

    · What are the current states of care and health outcomes related to your chosen issue

    and target population negatively impact by health inequity.

    · What is your position on how to improve the care and outcomes related to your chosen issue and target population negatively impacted by health inequity?

    o Whyisitimportanttoactonthepositionyouarepresenting?

    **Explain the collaborative role of the interdisciplinary team in**
    **facilitating improvements for a specific issue in a target population negatively impacted by health inequity.**

    • What interdisciplinary roles will be needed to facilitate the improvements that your position presents?

    o Howwillaninterdisciplinaryapproachbetterfacilitateimprovementsforyourchosen issue and target population negatively impacted by health inequity?

    o Whyisitimportantthatyourpositionandfacilitationtakeaninterdisciplinaryteam approach?

    **Evaluate the evidence and positions of others that could support a team's approach to improving the quality and outcomes of care for a specific issue in a target population negatively impacted by health inequity.**

    • What other evidence and position papers have you found that discuss the need for improvements for your chosen issue or target population?

    o Howdospecificpiecesofevidenceorpositionpaperssupportyourposition?
    o Howdospecificpiecesofevidenceorpositionpapersactasguidesfordeveloping

    your position and implementation plans?

    o Towhatdegreearespecificpiecesofevidenceorpositionsapplicabletoyour position?

    ![page1image16377792](https://www.sweetstudy.com/questions/assessment-6026-1-and-2)

    1

    o Whatpotentialbarrierstoimplementingthisapproacharesuggestedbyspecific pieces of evidence or positions?

    **Communicate an initial viewpoint regarding a specific issue in a target population and a synthesis of existing positions in a logically structured and concise manner, writing content clearly with correct use of grammar, punctuation, and spelling.**

    · Have you effectively communicated your initial position?

    · Is your writing clear and professional?

    · Is your writing free from errors?

    · Is your submission 3–5 pages (not including the title page and reference list)?

    **Integrate relevant sources to support assertions, correctly formatting citations and references using current APA style.**

    · Did you use 3–5 sources of scholarly or professional evidence that supports your initial position on the issue, as well as 2–3 sources of scholarly or professional evidence that express contrary views or opinions in your assignment?

    o Arethesourcesyouusednomorethanfiveyearsold?

    · Are your sources cited in APA format?

    · Have you included an attached reference list?

    · Did you use the APA Style Paper Template for formatting to include running head and a title page and level one headings?

    o
    **Noabstractisneededforthisassignment.**

    ![page2image16262528](https://www.sweetstudy.com/questions/assessment-6026-1-and-2)

    2

    **image1.png**

    **## 6026_instructions_assessment_2.docx**

    Develop a 2–4 page policy proposal that seeks to improve the outcomes for your chosen healthcare issue and target population.

    Collapse All

    **Introduction**

    **Note:** Each assessment in this course builds on the work you completed in the previous assessment. Therefore, you must complete the assessments in this course in the order in which they are presented.

    Cost and access to care continue to be main concerns for patients and providers. As technology improves our ability to care for and improve outcomes in patients with chronic and complex illnesses, questions of cost and access become increasingly important. As a master’s-prepared nurse, you must be able to develop policies that will ensure the delivery of care that is effective and can be provided in an ethical and equitable manner.

    **Professional Context**

    As a master's-prepared nurse, you have a valuable viewpoint and voice with which to advocate for policy developments. As a nurse leader and healthcare practitioner, often on the front lines of helping individuals and populations, you are able to articulate and advocate for the patient more than any other professional group in healthcare. This is especially true of populations that may be underserved, underrepresented, or are otherwise lacking a voice. By advocating for and developing policies, you are able to help drive improvements in outcomes for specific populations. The policies you advocate for could be internal ones (just within a specific department or healt care setting) that ensure quality care and compliance. Or they could be external policies (local, state, or federal) that may have more wide-ranging effects on best practices and regulations.

    **Scenario**

    The analysis of position papers that your interdisciplinary team presented to the committee has convinced them that it would be worth the time and effort to develop a new policy to address your specific issue in the target population. To that end, your interdisciplinary team has been asked to submit a policy proposal that outlines a specific approach to improving the outcomes for your target population that's negatively impacted by health inequity. This proposal should be supported by evidence and best practices that illustrate why the specific approaches are likely to be successful. Additionally, you have been asked to address the ways in which applying your policy to interdisciplinary teams could lead to efficiency or effectiveness gains.

    This assessment will build upon your previous Analysis of Position Papers for Vulnerable Populations assessment. If, for some reason, you wish to change your specific issue or target population, contact your faculty for approval.

    **Instructions**

    For this assessment, you will develop a policy proposal that seeks to improve the outcomes for your chosen healthcare issue and target population. The bullet points below correspond to the grading criteria in the scoring guide. Be sure that your assessment submission addresses all of them. You may also want to read the Biopsychosocial Population Health Policy Proposal Scoring Guide and
    [Guiding Questions: Biopsychosocial Population Health Policy Proposal [PDF]](https://courseroom.capella.edu/courses/46877/files/8762336/download) to better understand how each grading criterion will be assessed.

    · Propose a policy and guidelines that will lead to improved outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Advocate the need for a proposed policy in the context of current outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Analyze the potential for an interdisciplinary approach to implementing a proposed policy to increase the efficiency or effectiveness of the care setting to achieve high-quality outcomes.

    · Communicate proposal in a professional and persuasive manner, writing content clearly and logically with correct use of grammar, punctuation, and spelling.

    · Integrate relevant sources to support assertions, correctly formatting citations and references using APA style.

    **Example assessment:** You may use the
    [Assessment 2 Example [PDF]](https://courseroom.capella.edu/courses/46877/files/8762352/download) to give you an idea of what a Proficient or higher rating on the scoring guide would look like.

    **Submission Requirements**

    ·
    **Length of proposal:** 2–4 double-spaced, typed pages, not including title page or reference list. Your proposal should be succinct yet substantive. No abstract is required.

    ·
    **Number of references:** Cite a minimum of 3–5 sources of scholarly or professional evidence that support the relevance of or need for your policy, as well as interdisciplinary considerations. Resources should be no more than five years old.

    ·
    **APA formatting:** Use the
    [APA Style Paper Tutorial [DOCX]](https://lat.strategiced.com/redirect?linkid=4243) to help you in writing and formatting your proposal.

    **Competencies Measured**

    By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

    · Competency 1: Design evidence-based advanced nursing care for achieving high-quality population outcomes.

    · Propose a policy and guidelines that will lead to improved outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Competency 2: Evaluate the efficiency and effectiveness of interdisciplinary interventions in achieving desired population health outcomes.

    · Analyze the potential for an interdisciplinary approach to implementing a proposed policy to increase the efficiency or effectiveness of the care setting to achieve high-quality outcomes.

    · Competency 3: Analyze population health outcomes through the lens of social justice, structural racism, or health inequity and their implications for health policy advocacy.

    · Advocate the need for a proposed policy in the context of current outcomes and quality of care for a specific issue in a target population negatively impacted by health inequity.

    · Competency 4: Communicate effectively with diverse audiences, in an appropriate form and style, consistent with organizational, professional, and scholarly standards.

    · Communicate in a professional and persuasive manner, writing content clearly and logically with correct use of grammar, punctuation, and spelling.

    · Integrate relevant sources to support assertions, correctly formatting citations and references using current APA style.

    **## 6026_instructions.docx**

    Develop a 4–6 page position summary and an analysis of relevant position papers on a healthcare issue in a chosen population.

    Collapse All

    **Introduction**

    **Note**: Each assessment in this course builds on the work you completed in the previous assessment. Therefore, you must complete the assessments in this course in the order in which they are presented.

    Position papers are a method to evaluate the most current evidence and policies related to healthcare issues. They offer a way for researchers to explore the views of any number of organizations around a topic. This can help you to develop your own position and approach to care around a topic or issue.

    This assessment will focus on analyzing position papers about an issue related to addiction, chronicity, emotional and mental health, genetics and genomics, or immunity. Many of these topics are quickly evolving as technology advances, or as we attempt to push past stigmas. For example, technological advances and DNA sequencing provide comprehensive information to allow treatment to become more targeted and effective for the individual. However, as a result, nurses must be able to understand and teach patients about the impact of this information. With this great power comes concerns that patient conditions are protected in an ethical and compassionate manner.

    **Professional Context**

    Position papers are a way for individuals, groups, and organizations to express their views and intentions toward a specific issue. In healthcare, many position papers address specific policies, regulations, or other approaches to care. As a master's-prepared nurse, you should feel empowered to express and advocate for your own views on policy and care matters. This is especially important when it comes to populations you or your organization cares for that are not receiving the quality, type, or amount of care that they require.

    An important skill in creating a position paper or policy proposal is the ability to analyze and synthesize others' views about the population or issue of interest to you. By synthesizing the positive and negative views of an issue, you can become better equipped to strengthen your own arguments and to respond to opposing views in an informed and convincing way.

    **Scenario**

    For this assessment, pretend you are a member of an interdisciplinary team attempting to improve the quality and outcomes of healthcare in a vulnerable or underserved population. You should choose a population that's of interest in the promotion of social justice, one negatively impacted by structural racism, or a population that’s negatively impacted in any other way by health inequity. For the first step in your team's work, you have decided to conduct an analysis of current position papers that address the issue and population you are considering.

    In your analysis, you will note the team's initial views on the issue in the population as well as the views across a variety of relevant position papers. You have been tasked with finding the most current standard of care or evidenced-based practice and evaluating both the pros and cons of the issue. For the opposing viewpoints, it is important to discuss how the team could respond to encourage support. This paper will be presented to a committee of relevant stakeholders from your care setting and the community. If it receives enough support, you will be asked to create a new policy that could be enacted to improve the outcomes related to your chosen issue and target population.

    The care setting, population, and healthcare issue that you use for this assessment will be used in the other assessments in this course. Consider your choice carefully. There are two main approaches for you to take in selecting the scenario for this assessment:

    1. You may use one of the issues and populations presented in the
    [Vila Health: Health Challenges in Different Populations](https://media.capella.edu/coursemedia/nurs-fpx6026element236818/wrapper.asp) media piece. For this approach, you may consider the population in the context of the Vila Health care setting, or translate it into the context in which you currently practice or have had recent experience.

    2. You may select a population and issue that is of interest to you and set them in the context of your current or desired future care setting. While you are free to choose any population of interest, the issue you choose should fall within one of the following broad categories:

    · Genetics and genomics.

    · Sickle cell, asthma, multiple sclerosis, myasthenia gravis.

    · Immunity.

    · Type 1 diabetes, systemic lupus erythematosus (SLE), congenital neutropenia syndrome.

    · Chronicity.

    · Arthritis, any type of cancer or lung or heart disease, obesity.

    · Addiction.

    · Abuse of alcohol, prescription drugs, tobacco, illegal substances.

    · Emotion and mental health.

    · Post-traumatic stress disorder (PTSD), depression, eating disorders, psychosis.

    **Note:** If you choose the second option, contact your faculty to make sure that your chosen issue and population will fit within the topic areas for this course.

    **Instructions**

    For this assessment, you will develop a position summary and an analysis of relevant position papers on a healthcare issue in a chosen vulnerable or underserved population. The bullet points below correspond to the grading criteria in the scoring guide. Be sure that your assessment submission addresses all of them. You may also want to read the Analysis of Position Papers for Vulnerable Populations Scoring Guide and
    [Guiding Questions: Analysis of Position Papers for Vulnerable Populations [PDF]](https://courseroom.capella.edu/courses/46877/files/8762340/download) to better understand how each grading criterion will be assessed.

    · Explain a position with regard to health outcomes for a specific issue in a target population.

    · Explain the collaborative role of the interdisciplinary team in facilitating improvements for a specific issue in a target population.

    · Evaluate the evidence and positions of others that could support a team's approach to improving the quality and outcomes of care for a specific issue in a target population negatively impacted by health inequity.

    · Your process of evaluation should include identifying potential barriers to implementing this approach.

    · Communicate an initial viewpoint regarding a specific issue in a target population and a synthesis of existing positions in a logically structured and concise manner, writing content clearly with correct use of grammar, punctuation, and spelling.

    · Integrate relevant sources to support assertions, correctly formatting citations and references using APA style.

    **Example assessment:** You may use the
    [Assessment 1 Example [PDF]](https://courseroom.capella.edu/courses/46877/files/8762338/download) to give you an idea of what a Proficient or higher rating on the scoring guide would look like.

    **Submission Requirements**

    ·
    **Length of submission:** 4–6 double-spaced, typed pages, not including the title and reference pages. Your plan should be succinct yet substantive. No abstract is required.

    ·
    **Number of references:** Cite a minimum of 3–5 sources of scholarly or professional evidence that support your initial position on the issue, as well as a minimum of 2–3 sources of scholarly or professional evidence that express contrary views or opinions. Resources should be no more than five years old.

    ·
    **APA formatting:** Use the
    [APA Style Paper Tutorial [DOCX]](https://lat.strategiced.com/redirect?linkid=4243) to help you in writing and formatting your analysis.

    **6026_Assessment_2_Example.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/6026-assessment-2-example-pdf)

    **6026_Assessment_1_Example.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/6026-assessment-1-example-pdf)

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