Assignment Prompt & Instructions
[>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)
2 files below
– 2 years ago
**files (2)**
– ## Mel-Dis1.pdf
– ## Rubric-Mel1.pdf
**## Mel-Dis1.pdf**
Guidance
Questions ideas – Mel
To what extent does Amazon’s approach to integrating local sellers and artisans impact its
market competitiveness in Brazil, particularly in comparison to Mercado Livre’s strategies?
● Study marketplace inclusivity, seller satisfaction, and consumer preference trends.
How can Amazon leverage the growing trend of live commerce and social selling in Brazil to
outpace Mercado Livre?
● Investigate how live-stream shopping and influencer-driven sales are shaping consumer behavior
in Brazil.
What are the implications of Amazon’s entry into Brazil’s rural and underserved markets, and
how does it compare to Mercado Livre’s presence in these areas?
● Explore logistics, accessibility, and potential socio-economic impacts, backed by qualitative
interviews or surveys.
How is Amazon redefining consumer expectations in Brazil through its delivery innovations, and
how might this shift impact Mercado Livre’s operational strategies?
● Focus on hyperlocal delivery networks, drones, or same-day services unique to the Brazilian
context.
What are the key factors driving consumer loyalty to either Amazon or Mercado Livre in Brazil,
and how do these companies address them differently?
● Examine factors like pricing, delivery times, product variety, and customer service, supported by
surveys or case studies.
How has the rivalry between Amazon and Mercado Livre influenced the evolution of logistics
infrastructure in Brazil?
● Focus on fulfillment centers, last-mile delivery innovations, and partnerships with local delivery
networks.
How do Amazon and Mercado Livre leverage technology to gain a competitive edge in Brazil,
and which innovations have been most successful in capturing market share?
● Compare investments in AI, machine learning, fintech solutions, and mobile shopping
experiences.
11. How does TikTok’s algorithm influence user engagement compared to Instagram’s Reels?
**## Rubric-Mel1.pdf**
Grading Scheme for Assignment 2 for MN6P12
Marking criteria Letter
grade
Mark
recorded
The work shows evidence of:
Excellent clearly expressed and focused aims and objectives with evidence of very
wide reading and research in recent publications, relevant books and journals.
Comprehensive and coherent methodology with exceptional explanation of validity,
reliability, sampling and ethics.
Very comprehensive and analytical account of the study with excellent critical
discussion linking research to previous academic research.
Outstanding conclusion showing excellent critical understanding of the study’s
limitation and its place in the field of research.
Excellent structure, very coherent and logical, easy to follow through.
Evidence of exceptional academic writing and excellent referencing in text and list
following Harvard system without mistakes.
A
70 – 100
The work shows evidence of:
Very good clearly expressed and focused aims and objectives with evidence of wide
reading and research in recent publications, relevant books and journals.
Very good and clear methodology with good explanation of validity, reliability,
sampling and ethics.
A comprehensive analysis and some critical discussion with regard to previous
academic research demonstrated.
Very good conclusion showing good critical understanding of the study’s limitation
and its place in the field of research.
Coherent and logical structure throughout.
Evidence of very good academic writing and some minor errors in referencing.
B
60 – 69
The work shows:
Clearly expressed and focused aims and objectives with
evidence of some reading and research
Methodology is clear, but with some parts missing.
A largely descriptive analysis with some discussion and link
to previous academic research.
Clear conclusion showing some understanding of the
study’s limitation and its place in the field of research.
Coherent and logical structure in most parts provided.
Evidence of good academic writing and good referencing, but improvement possible.
C
50 – 59
The work shows:
Some aims and objectives with limited evidence of reading and
research.
Methodology attempted but with significant shortcomings.
A descriptive and superficial analysis with limited links to previous
research.
Some conclusion showing hazy understanding of the study’s
limitation and its place in the field of research.
Some structure detectable, but not very coherent or logical.
Evidence of basic academic writing; follows Harvard system, but not
consistent throughout.
D
40 – 49
No aims and objectives, no appropriate reading evident.
Deficient methodology.
Insufficiently analysed study and no connection to previous research.
Insufficient conclusion with no evidence of understanding of research
No clear structure evident.
Writing style is inappropriate and no in text referencing or reference list
F1
30 – 39
Does not address the task set. Little evidence of understanding either the task or the
subject matter. No evidence of scholarship.
F2
Under
30
Fail – Non-submission. F3 0
**## Rubric-Mel1.pdf**
Grading Scheme for Assignment 2 for MN6P12
Marking criteria Letter
grade
Mark
recorded
The work shows evidence of:
Excellent clearly expressed and focused aims and objectives with evidence of very
wide reading and research in recent publications, relevant books and journals.
Comprehensive and coherent methodology with exceptional explanation of validity,
reliability, sampling and ethics.
Very comprehensive and analytical account of the study with excellent critical
discussion linking research to previous academic research.
Outstanding conclusion showing excellent critical understanding of the study’s
limitation and its place in the field of research.
Excellent structure, very coherent and logical, easy to follow through.
Evidence of exceptional academic writing and excellent referencing in text and list
following Harvard system without mistakes.
A
70 – 100
The work shows evidence of:
Very good clearly expressed and focused aims and objectives with evidence of wide
reading and research in recent publications, relevant books and journals.
Very good and clear methodology with good explanation of validity, reliability,
sampling and ethics.
A comprehensive analysis and some critical discussion with regard to previous
academic research demonstrated.
Very good conclusion showing good critical understanding of the study’s limitation
and its place in the field of research.
Coherent and logical structure throughout.
Evidence of very good academic writing and some minor errors in referencing.
B
60 – 69
The work shows:
Clearly expressed and focused aims and objectives with
evidence of some reading and research
Methodology is clear, but with some parts missing.
A largely descriptive analysis with some discussion and link
to previous academic research.
Clear conclusion showing some understanding of the
study’s limitation and its place in the field of research.
Coherent and logical structure in most parts provided.
Evidence of good academic writing and good referencing, but improvement possible.
C
50 – 59
The work shows:
Some aims and objectives with limited evidence of reading and
research.
Methodology attempted but with significant shortcomings.
A descriptive and superficial analysis with limited links to previous
research.
Some conclusion showing hazy understanding of the study’s
limitation and its place in the field of research.
Some structure detectable, but not very coherent or logical.
Evidence of basic academic writing; follows Harvard system, but not
consistent throughout.
D
40 – 49
No aims and objectives, no appropriate reading evident.
Deficient methodology.
Insufficiently analysed study and no connection to previous research.
Insufficient conclusion with no evidence of understanding of research
No clear structure evident.
Writing style is inappropriate and no in text referencing or reference list
F1
30 – 39
Does not address the task set. Little evidence of understanding either the task or the
subject matter. No evidence of scholarship.
F2
Under
30
Fail – Non-submission. F3 0
**## Mel-Dis1.pdf**
Guidance
Questions ideas – Mel
To what extent does Amazon’s approach to integrating local sellers and artisans impact its
market competitiveness in Brazil, particularly in comparison to Mercado Livre’s strategies?
● Study marketplace inclusivity, seller satisfaction, and consumer preference trends.
How can Amazon leverage the growing trend of live commerce and social selling in Brazil to
outpace Mercado Livre?
● Investigate how live-stream shopping and influencer-driven sales are shaping consumer behavior
in Brazil.
What are the implications of Amazon’s entry into Brazil’s rural and underserved markets, and
how does it compare to Mercado Livre’s presence in these areas?
● Explore logistics, accessibility, and potential socio-economic impacts, backed by qualitative
interviews or surveys.
How is Amazon redefining consumer expectations in Brazil through its delivery innovations, and
how might this shift impact Mercado Livre’s operational strategies?
● Focus on hyperlocal delivery networks, drones, or same-day services unique to the Brazilian
context.
What are the key factors driving consumer loyalty to either Amazon or Mercado Livre in Brazil,
and how do these companies address them differently?
● Examine factors like pricing, delivery times, product variety, and customer service, supported by
surveys or case studies.
How has the rivalry between Amazon and Mercado Livre influenced the evolution of logistics
infrastructure in Brazil?
● Focus on fulfillment centers, last-mile delivery innovations, and partnerships with local delivery
networks.
How do Amazon and Mercado Livre leverage technology to gain a competitive edge in Brazil,
and which innovations have been most successful in capturing market share?
● Compare investments in AI, machine learning, fintech solutions, and mobile shopping
experiences.
11. How does TikTok’s algorithm influence user engagement compared to Instagram’s Reels?
**## Rubric-Mel1.pdf**
Grading Scheme for Assignment 2 for MN6P12
Marking criteria Letter
grade
Mark
recorded
The work shows evidence of:
Excellent clearly expressed and focused aims and objectives with evidence of very
wide reading and research in recent publications, relevant books and journals.
Comprehensive and coherent methodology with exceptional explanation of validity,
reliability, sampling and ethics.
Very comprehensive and analytical account of the study with excellent critical
discussion linking research to previous academic research.
Outstanding conclusion showing excellent critical understanding of the study’s
limitation and its place in the field of research.
Excellent structure, very coherent and logical, easy to follow through.
Evidence of exceptional academic writing and excellent referencing in text and list
following Harvard system without mistakes.
A
70 – 100
The work shows evidence of:
Very good clearly expressed and focused aims and objectives with evidence of wide
reading and research in recent publications, relevant books and journals.
Very good and clear methodology with good explanation of validity, reliability,
sampling and ethics.
A comprehensive analysis and some critical discussion with regard to previous
academic research demonstrated.
Very good conclusion showing good critical understanding of the study’s limitation
and its place in the field of research.
Coherent and logical structure throughout.
Evidence of very good academic writing and some minor errors in referencing.
B
60 – 69
The work shows:
Clearly expressed and focused aims and objectives with
evidence of some reading and research
Methodology is clear, but with some parts missing.
A largely descriptive analysis with some discussion and link
to previous academic research.
Clear conclusion showing some understanding of the
study’s limitation and its place in the field of research.
Coherent and logical structure in most parts provided.
Evidence of good academic writing and good referencing, but improvement possible.
C
50 – 59
The work shows:
Some aims and objectives with limited evidence of reading and
research.
Methodology attempted but with significant shortcomings.
A descriptive and superficial analysis with limited links to previous
research.
Some conclusion showing hazy understanding of the study’s
limitation and its place in the field of research.
Some structure detectable, but not very coherent or logical.
Evidence of basic academic writing; follows Harvard system, but not
consistent throughout.
D
40 – 49
No aims and objectives, no appropriate reading evident.
Deficient methodology.
Insufficiently analysed study and no connection to previous research.
Insufficient conclusion with no evidence of understanding of research
No clear structure evident.
Writing style is inappropriate and no in text referencing or reference list
F1
30 – 39
Does not address the task set. Little evidence of understanding either the task or the
subject matter. No evidence of scholarship.
F2
Under
30
Fail – Non-submission. F3 0
**## Mel-Dis1.pdf**
Guidance
Questions ideas – Mel
To what extent does Amazon’s approach to integrating local sellers and artisans impact its
market competitiveness in Brazil, particularly in comparison to Mercado Livre’s strategies?
● Study marketplace inclusivity, seller satisfaction, and consumer preference trends.
How can Amazon leverage the growing trend of live commerce and social selling in Brazil to
outpace Mercado Livre?
● Investigate how live-stream shopping and influencer-driven sales are shaping consumer behavior
in Brazil.
What are the implications of Amazon’s entry into Brazil’s rural and underserved markets, and
how does it compare to Mercado Livre’s presence in these areas?
● Explore logistics, accessibility, and potential socio-economic impacts, backed by qualitative
interviews or surveys.
How is Amazon redefining consumer expectations in Brazil through its delivery innovations, and
how might this shift impact Mercado Livre’s operational strategies?
● Focus on hyperlocal delivery networks, drones, or same-day services unique to the Brazilian
context.
What are the key factors driving consumer loyalty to either Amazon or Mercado Livre in Brazil,
and how do these companies address them differently?
● Examine factors like pricing, delivery times, product variety, and customer service, supported by
surveys or case studies.
How has the rivalry between Amazon and Mercado Livre influenced the evolution of logistics
infrastructure in Brazil?
● Focus on fulfillment centers, last-mile delivery innovations, and partnerships with local delivery
networks.
How do Amazon and Mercado Livre leverage technology to gain a competitive edge in Brazil,
and which innovations have been most successful in capturing market share?
● Compare investments in AI, machine learning, fintech solutions, and mobile shopping
experiences.
11. How does TikTok’s algorithm influence user engagement compared to Instagram’s Reels?
**## Rubric-Mel1.pdf**
Grading Scheme for Assignment 2 for MN6P12
Marking criteria Letter
grade
Mark
recorded
The work shows evidence of:
Excellent clearly expressed and focused aims and objectives with evidence of very
wide reading and research in recent publications, relevant books and journals.
Comprehensive and coherent methodology with exceptional explanation of validity,
reliability, sampling and ethics.
Very comprehensive and analytical account of the study with excellent critical
discussion linking research to previous academic research.
Outstanding conclusion showing excellent critical understanding of the study’s
limitation and its place in the field of research.
Excellent structure, very coherent and logical, easy to follow through.
Evidence of exceptional academic writing and excellent referencing in text and list
following Harvard system without mistakes.
A
70 – 100
The work shows evidence of:
Very good clearly expressed and focused aims and objectives with evidence of wide
reading and research in recent publications, relevant books and journals.
Very good and clear methodology with good explanation of validity, reliability,
sampling and ethics.
A comprehensive analysis and some critical discussion with regard to previous
academic research demonstrated.
Very good conclusion showing good critical understanding of the study’s limitation
and its place in the field of research.
Coherent and logical structure throughout.
Evidence of very good academic writing and some minor errors in referencing.
B
60 – 69
The work shows:
Clearly expressed and focused aims and objectives with
evidence of some reading and research
Methodology is clear, but with some parts missing.
A largely descriptive analysis with some discussion and link
to previous academic research.
Clear conclusion showing some understanding of the
study’s limitation and its place in the field of research.
Coherent and logical structure in most parts provided.
Evidence of good academic writing and good referencing, but improvement possible.
C
50 – 59
The work shows:
Some aims and objectives with limited evidence of reading and
research.
Methodology attempted but with significant shortcomings.
A descriptive and superficial analysis with limited links to previous
research.
Some conclusion showing hazy understanding of the study’s
limitation and its place in the field of research.
Some structure detectable, but not very coherent or logical.
Evidence of basic academic writing; follows Harvard system, but not
consistent throughout.
D
40 – 49
No aims and objectives, no appropriate reading evident.
Deficient methodology.
Insufficiently analysed study and no connection to previous research.
Insufficient conclusion with no evidence of understanding of research
No clear structure evident.
Writing style is inappropriate and no in text referencing or reference list
F1
30 – 39
Does not address the task set. Little evidence of understanding either the task or the
subject matter. No evidence of scholarship.
F2
Under
30
Fail – Non-submission. F3 0