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**files (1)** – ## Untitleddocument53.pdf **## Untitleddocument53.pdf** Week 4 Assignment: Advertisement Analysis Write as a freshman in college Due Sunday by 11:59pm Points 60 Submitting a text entry box, a website url, a media recording, or a file upload Choose an advertisement on television, on t…
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**files (1)**
– ## Untitleddocument53.pdf
**## Untitleddocument53.pdf**
Week 4 Assignment:
Advertisement Analysis
Write as a freshman in
college
Due Sunday by 11:59pm
Points 60
Submitting a text entry box, a website url, a media recording, or a file upload
Choose an advertisement on television, on the radio, on the Internet, or in print.
Describe, deconstruct, and analyze the advertisement by answering the following
items:
● Where did you find the advertisement ?
● Briefly describe the scenario depicted in the advertisement.
● What product is advertised?
● Who is the audience for this advertisement? How do you know this?
● Identify the main claim in the advertisement.
● Is the claim credible? Why or why not? Use class terminology to explain.
● What might make the claim more credible? What might make it less credible?
● How does the author use rhetorical strategies to sell this product to its
audience?
● Does the advertisement reveal any cognitive biases? Which ones and how?
Your analysis must be at least 400 words in length and follow APA Style formatting and
citation guidelines as appropriate.
Review the rubric for specific grading criteria.
Points: 60
Due Sunday, 11:59 p.m. (Pacific time)
Rubric
Analysis Assignment Grading Rubric
Criteria Ratings Pts
This
criterion
is linked
to a
Learnin
g
Outcom
e
Depth
of
Reflecti
on
24 to >20.0 ptsExceeds ExpectationsAnalysis answers all stated questions and
demonstrates an in-depth reflection on and application of the concepts presented in
the course materials.
20 to >16.0 ptsMeets ExpectationsAnalysis answers all stated questions, and
demonstrates a general reflection on the concepts presented in the course
materials.
16 to >14.0 ptsApproaches ExpectationsAnalysis does not answer all stated
questions, and demonstrates a general reflection on the concepts presented in the
course materials.
14 to >0 ptsAnalysis does not answer all stated questions and lacks
reflection on or application of the concepts presented in the course
materials.
24
pts
This
criterion
is linked
to a
Learnin
g
Outcom
e
Evidenc
e and
Practic
e
24 to >20.0 ptsExceeds ExpectationsAnalysis shows strong evidence of the
synthesis of the ideas presented and insights gained.
20 to >16.0 ptsMeets ExpectationsAnalysis shows evidence of the synthesis of
the ideas presented and insights gained.
16 to >14.0 ptsApproaches ExpectationsAnalysis shows some evidence of the
synthesis of the ideas presented.
14 to >0 ptsDoes Not Meet ExpectationsAnalysis shows no evidence of the
synthesis of the ideas presented or insights gained.
24
pts
This
criterion
is linked
to a
Learnin
g
Outcom
e
Structur
e
6 to >5.0 ptsExceeds ExpectationsAnalysis is of appropriate length, and writing
is clear, concise, and well organized with excellent sentence and paragraph
construction. Thoughts are expressed in a coherent and logical manner.
5 to >4.0 ptsMeets ExpectationsAnalysis is of appropriate length, and writing is
generally well organized with good sentence and paragraph construction.
4 to >3.0 ptsApproaches ExpectationsAnalysis may not be of appropriate length,
and writing may not be well organized with good sentence and paragraph
construction.
3 to >0 ptsDoes Not Meet ExpectationsAnalysis is not of appropriate length.
Writing is unclear and disorganized. Thoughts ramble and make little sense.
6
pts
This
criterion
is linked
to a
Learnin
g
Outcom
e
Mechan
ics and
APA
Formatt
ing
6 to >5.0 ptsExceeds ExpectationsThe assignment consistently follows current
APA style format and is free from errors in formatting, citation, and references. No
grammatical, spelling, or punctuation errors. All sources are cited and referenced
correctly.
5 to >4.0 ptsMeets ExpectationsThe assignment consistently follows current APA
style format with only isolated and inconsistent mistakes and/or has a few
grammatical, spelling, or punctuation errors. Most sources are cited and referenced
correctly.
4 to >3.0 ptsApproaches ExpectationsThe assignment sometimes follows
current APA style format and contains grammatical, spelling, or punctuation errors.
Some sources are cited and referenced correctly.
3 to >0 ptsDoes Not Meet ExpectationsNo attempt to follow APA style format is
indicated. Sources are not used and/or there is no reference page. Mechanical
errors significantly interfere with the readability of the paper.
6
pts
Total Points: 60
– Week 4 Assignment: Advertisement Analysis
– Rubric
**## Untitleddocument53.pdf**
Week 4 Assignment:
Advertisement Analysis
Write as a freshman in
college
Due Sunday by 11:59pm
Points 60
Submitting a text entry box, a website url, a media recording, or a file upload
Choose an advertisement on television, on the radio, on the Internet, or in print.
Describe, deconstruct, and analyze the advertisement by answering the following
items:
● Where did you find the advertisement ?
● Briefly describe the scenario depicted in the advertisement.
● What product is advertised?
● Who is the audience for this advertisement? How do you know this?
● Identify the main claim in the advertisement.
● Is the claim credible? Why or why not? Use class terminology to explain.
● What might make the claim more credible? What might make it less credible?
● How does the author use rhetorical strategies to sell this product to its
audience?
● Does the advertisement reveal any cognitive biases? Which ones and how?
Your analysis must be at least 400 words in length and follow APA Style formatting and
citation guidelines as appropriate.
Review the rubric for specific grading criteria.
Points: 60
Due Sunday, 11:59 p.m. (Pacific time)
Rubric
Analysis Assignment Grading Rubric
Criteria Ratings Pts
This
criterion
is linked
to a
Learnin
g
Outcom
e
Depth
of
Reflecti
on
24 to >20.0 ptsExceeds ExpectationsAnalysis answers all stated questions and
demonstrates an in-depth reflection on and application of the concepts presented in
the course materials.
20 to >16.0 ptsMeets ExpectationsAnalysis answers all stated questions, and
demonstrates a general reflection on the concepts presented in the course
materials.
16 to >14.0 ptsApproaches ExpectationsAnalysis does not answer all stated
questions, and demonstrates a general reflection on the concepts presented in the
course materials.
14 to >0 ptsAnalysis does not answer all stated questions and lacks
reflection on or application of the concepts presented in the course
materials.
24
pts
This
criterion
is linked
to a
Learnin
g
Outcom
e
Evidenc
e and
Practic
e
24 to >20.0 ptsExceeds ExpectationsAnalysis shows strong evidence of the
synthesis of the ideas presented and insights gained.
20 to >16.0 ptsMeets ExpectationsAnalysis shows evidence of the synthesis of
the ideas presented and insights gained.
16 to >14.0 ptsApproaches ExpectationsAnalysis shows some evidence of the
synthesis of the ideas presented.
14 to >0 ptsDoes Not Meet ExpectationsAnalysis shows no evidence of the
synthesis of the ideas presented or insights gained.
24
pts
This
criterion
is linked
to a
Learnin
g
Outcom
e
Structur
e
6 to >5.0 ptsExceeds ExpectationsAnalysis is of appropriate length, and writing
is clear, concise, and well organized with excellent sentence and paragraph
construction. Thoughts are expressed in a coherent and logical manner.
5 to >4.0 ptsMeets ExpectationsAnalysis is of appropriate length, and writing is
generally well organized with good sentence and paragraph construction.
4 to >3.0 ptsApproaches ExpectationsAnalysis may not be of appropriate length,
and writing may not be well organized with good sentence and paragraph
construction.
3 to >0 ptsDoes Not Meet ExpectationsAnalysis is not of appropriate length.
Writing is unclear and disorganized. Thoughts ramble and make little sense.
6
pts
This
criterion
is linked
to a
Learnin
g
Outcom
e
Mechan
ics and
APA
Formatt
ing
6 to >5.0 ptsExceeds ExpectationsThe assignment consistently follows current
APA style format and is free from errors in formatting, citation, and references. No
grammatical, spelling, or punctuation errors. All sources are cited and referenced
correctly.
5 to >4.0 ptsMeets ExpectationsThe assignment consistently follows current APA
style format with only isolated and inconsistent mistakes and/or has a few
grammatical, spelling, or punctuation errors. Most sources are cited and referenced
correctly.
4 to >3.0 ptsApproaches ExpectationsThe assignment sometimes follows
current APA style format and contains grammatical, spelling, or punctuation errors.
Some sources are cited and referenced correctly.
3 to >0 ptsDoes Not Meet ExpectationsNo attempt to follow APA style format is
indicated. Sources are not used and/or there is no reference page. Mechanical
errors significantly interfere with the readability of the paper.
6
pts
Total Points: 60
– Week 4 Assignment: Advertisement Analysis
– Rubric
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