[Solved] Business Finance – Management 2000 word assignment

Assignment Prompt & Instructions

[>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

– 2 years ago

**files (1)**

– ## 6EC513CW2brief2024-25_eubsdates-2.pdf

**## 6EC513CW2brief2024-25_eubsdates-2.pdf**

Global Business and

Strategy
6EC513

CW2 Assessment Brief
Dr Koushik Das Sarma

Module Leader

• Dr Koushik Das Sarma

Key dates and details

Assessment Detail Assessment Information

Assessment Type: Individual

Report

Assessment Weighting: 50%

Word count/Length: 2500 words (+/- 10%)

Learning Outcomes: LO1 &2

Submission Method: Turnitin

Submission Date: 12:00 Noon UK time, 27/01/2025

Provisional Feedback Release Date: 12:00 Noon UK time, 17/02/2025

Description of the assessment

This assignment achieves module outcomes one and two. It aims to test students’ knowledge on key

concepts in business strategy and their ability to apply such knowledge in a simulated or real-life

organisation. The assessment requires you to consider the long-term strategy of a business in the ever-

changing, and often competitively hostile, global business environment where strategies and priorities

differ between organisations and their wider stakeholders. In your assignment, it is therefore

important that you weigh the times, economic environment, and implication in relation to growth and

expansion opportunities. This knowledge gained in the module, should enable you to write an

academic report in which you evidence your ability to critically evaluate different strategy options and

to apply such knowledge in a logical manner. Note that this is an assignment in strategic management.

This means that you must engage with strategic management literature more than the organisation’s

information. The organisation only provides you with the context to explore issues, challenges, and

options in strategic management. The organisation itself is not what the report is about. As much as

you will need some basic information about a company, as background and context, the actual

evaluation desired is how you consider the various theories, concepts, models, and literature covered

in the module and beyond to make informed decisions backed by academic sources. Another point is

that although a key rationale for organisations is to increase shareholder value through growth and

expansion, there are other wider concerns which must be considered beyond profit maximisation.

Relationship to Programme Assessment Strategy

This module builds on the following level 4 and 5 core modules:

4HR503 Understanding People in Organisations

4EC508 Business Economics

4LO510 Operations, Supply Chain and IT

4AG500 Finance and Business Performance

4MK514 Marketing Fundamentals

4GN501 Developing an Enterprising Mindset

5EC511 Quantitative Skills for Business

5IM514 Sustainability and Responsible Management

5LO507 Applied Operations Management

5HR515 Managing Performance through People

This module is also having a synergy with the following level 6 core modules:

6IM511 The Business Consultancy Project

6HR510 Developing Leadership and Management

You are expected to apply the learning from other modules in conjunction with the learning from the

present module to write CW2.

Attributes and Skills

Skills Links to useful resources

✓ Critical thinking https://libguides.derby.ac.uk/critical-reading

✓ Communication https://libguides.derby.ac.uk/writing-at-university

☐ Collaboration

☐ Creative problem solving

✓ Self-direction & planning https://libguides.derby.ac.uk/c.php?g=703815&p=5093008

☐ Numeracy, statistics &

financial literacy

[https://libguides.derby.ac.uk/critical-reading](https://libguides.derby.ac.uk/critical-reading)

[https://libguides.derby.ac.uk/writing-at-university](https://libguides.derby.ac.uk/writing-at-university)

[https://libguides.derby.ac.uk/c.php?g=703815&p=5093008](https://libguides.derby.ac.uk/c.php?g=703815&p=5093008)

Skills Links to useful resources

✓ Digital https://libguides.derby.ac.uk/referencemanagementsoftware

☐ Resilience

☐ Adaptability

✓ Leadership & future

thinking

https://libguides.derby.ac.uk/your-future

Assessment Content

A critical analysis of the chosen* multinational enterprise (MNE) or a business unit within it in a host

country of your choice where it operates encompassing situation analysis, strategy choice adopted in

the chosen country and strategic response to any present and/or emerging challenges.

\* From a list of companies that will be shared with you in Week 1

[https://libguides.derby.ac.uk/referencemanagementsoftware](https://libguides.derby.ac.uk/referencemanagementsoftware)

[https://libguides.derby.ac.uk/your-future](https://libguides.derby.ac.uk/your-future)

The assessment will be presented in the format of an academic management report, with appropriate

numbered headings and subheadings.

Assessment Content

This assignment has 3 interconnected elements which need to be addressed as a single document,

which contains:

1. Situation analysis

You are required to use appropriate academic models and approaches to critically analyse the

external and internal environments in ONE country where the MNE operates. This will comprise:

An external analysis of the organisation in relation to the selected country, followed by

analysis of competitors. What makes this country an attractive destination for the MNE vis–

à–vis its competitors? Identification of pertinent issues (threats and opportunities) essential

for growing the business in the chosen country.

An internal analysis of the business leading to identifying strengths / weaknesses and its

readiness for addressing any opportunity and threat.

2. Strategy choice

Building upon the previous section identify and critically analyse the strategies adopted by the

MNE in the chosen country.

Please evaluate both static and dynamic strategies if needed.

3. Challenges and mitigation

The final section of the report should identify any existing and/or emerging challenges or potential

risks and lead to any corresponding mitigation strategies that has been/might be employed.

Assessment Rubric
Section Exceptional –

90 – 100%
Excellent – 80 –
89%

Extremely
Good – 70 –
79%

Very good – 60
– 69%

Good – 50 –
59%

Satisfactory –
40 – 49%

Poor – 35 –
39%

Extremely
Poor – 5 – 34%

Fail

Introduction
and context
setting – 10%

Exceptional
introduction
to the
organisation
(or SBU) and
its business.

Excellent
introduction
to the
organisation
(or SBU) and
its business.

Extremely
good
introduction
to the
organisation
(or SBU) and
its business.

Very good
introduction
to the
organisation
(or SBU) and
its business.

Good
introduction
to the
organisation
(or SBU) and
its business.

Satisfactory
introduction
to the
organisation
(or SBU) and
its business.

Poor
introduction
to the
organisation
(or SBU) and
its business.

Extremely
poor
introduction
to the
organisation
(or SBU) and
its business.

Nothing of
merit in the
introduction

Situation
analysis –
25%

The work is
creative and
illustrates a
thoroughly in-
depth
understanding
of content as
well as issues
and problems.
The work
shows an
exceptional,
critical
engagement
with complex
ideas and
concepts.
There is an
outstanding
appreciation
of all of the
relevant
competing
perspectives.

The work
illustrates an
in-depth
understanding
of content as
well as issues
and problems.
The work
shows an
excellent,
critical
engagement
with complex
ideas and
concepts.
There is an
excellent
appreciation
of almost all of
the relevant
competing
perspectives.
The work
shows an

The work
illustrates an
advanced
understanding
of content as
well as issues
and problems.
The work
shows an
extremely
good, critical
engagement
with complex
ideas and
concepts.
There is an
extremely
good
appreciation
of almost all of
the relevant
competing
perspectives.
The work

The work
illustrates a
good
understanding
of content as
well as issues
and problems.
The work
shows a very
good, critical
engagement
with complex
ideas and
concepts.
There is a very
good
appreciation
of some of the
relevant
competing
perspectives.
The work
shows a very
good level of

The work
illustrates a
good
understanding
of content as
well as issues
and problems.
The work has
a fairly good
level of critical
engagement
with complex
ideas and
concepts.
There is a fair
appreciation
of some of the
relevant
competing
perspectives.
The work
shows a fairly
good level of
evaluation

Demonstrates
a satisfactory
level of
knowledge.
The work has
a fair level of
critical
engagement
with complex
ideas and
concepts, and
there is a
little
appreciation
of the
relevant
competing
perspectives.
The work
shows a fair
level of
evaluation
but rarely
illustrates any

The work
illustrates
little
understanding
of content as
well as issues
and problems.
The work
lacks much
critical
engagement
with any ideas
and concepts.
There may be
virtually no
appreciation
of the
relevant
competing
perspectives.
The work
shows
inadequate
evaluation

The work
illustrates no
understanding
of content or
of issues and
problems.
The work
lacks any
critical
engagement
with ideas
and concepts.
There is no
appreciation
of the
relevant
competing
perspectives.
The work
shows no
evaluation
and does not
refer to any
conclusions

Nothing of
merit in
submitted
work, or
designates
work where
an
academic
offence has
occurred.
Where no
work has
been
submitted
the NS
notation
will apply.

The work
shows an
exceptional
level of
evaluation and
illustrates
incisive
conclusions
based on that
evaluation.

advanced level
of evaluation
and illustrates
some solution-
focused
conclusions
based on that
evaluation.

shows an
extremely
good level of
evaluation and
illustrates a
few solution-
focused
conclusions
based on that
evaluation.

evaluation
and, perhaps,
illustrates a
few solution-
focused
conclusions
based on that
evaluation.
The work
reflects an
attempt at
applying
knowledge in
unusual
and/or novel
circumstances
as well as to
more typical
work-based
scenarios.

and, perhaps,
illustrates a
few solution-
focused
conclusions
based on that
evaluation.

solution-
focused
conclusions
based on that
evaluation.

and does not
refer to any
solution-
focused
conclusions
based on that
evaluation.

based around
an evaluation.

Strategy
choice – 25%

As above

Challenges
and
mitigation –
20%.

As above

Conclusion –
10%

As above

Presentation
– 10%.

The work is
exceptional in
that it is

The work is
excellent in
that it is

The work is
extremely
good in that it

The work is
very good in
that it is

The work is of
a good
standard in

Although
soundly
presented,

The work is
limited in that
it is not

The work is
extremely
poor in that it

Nothing of
merit in
submitted

logically
presented and
error-free. The
work is
communicated
with an
exceptional
degree of
authority that
comes close to
that expected
of a
professional in
the discipline.

logically
presented and
almost error-
free. The work
is
communicated
with an
excellent
degree of
authority that
comes
reasonably
close to that
expected of a
professional in
the discipline.

is logically
presented and
reasonably
error-free. The
work is
communicated
with an
extremely
good degree
of authority
that
sometimes
comes
reasonably
close to that
expected of a
professional in
the discipline.

mainly
logically
presented and
reasonably
error-free. The
work is
communicated
with an
occasional
glimpse of
authority that
comes
reasonably
close to that
expected of a
professional in
the discipline.

that there is
an attempt to
present it
logically and it
is reasonably
error-free. The
work is
communicated
without very
much
authority. It
requires
development
to come close
to that
expected of a
professional in
the discipline.

the work
lacks
authority.
Due to some
weaknesses
in style, it
does not
come at all
close to that
expected of a
professional
in the
discipline.

logically
presented and
has errors.

is poorly
presented and
has errors.

work, or
designates
work where
an
academic
offence has
occurred.
Where no
work has
been
submitted
the NS
notation
will apply.

Anonymous Marking

Submissions in Turnitin and Blackboard

You must submit your work using your student number to identify yourself, not your name. You

must not use your name in the text of the work at any point. When you submit your work in Turnitin

you must submit your student number within the assignment document and in the Submission title

field in Turnitin. Guidance is available showing how to do this.

Assessment Regulations

The University’s regulations, policies and procedures for students define the framework within

which teaching and assessment are conducted. Please make sure you are familiar with these

regulations, policies and procedures.

[https://libguides.derby.ac.uk/c.php?g=708630&p=5110269](https://libguides.derby.ac.uk/c.php?g=708630&p=5110269)

[https://www.derby.ac.uk/about/academic-regulations/](https://www.derby.ac.uk/about/academic-regulations/)

**## 6EC513CW2brief2024-25_eubsdates-2.pdf**

Global Business and

Strategy
6EC513

CW2 Assessment Brief
Dr Koushik Das Sarma

Module Leader

• Dr Koushik Das Sarma

Key dates and details

Assessment Detail Assessment Information

Assessment Type: Individual

Report

Assessment Weighting: 50%

Word count/Length: 2500 words (+/- 10%)

Learning Outcomes: LO1 &2

Submission Method: Turnitin

Submission Date: 12:00 Noon UK time, 27/01/2025

Provisional Feedback Release Date: 12:00 Noon UK time, 17/02/2025

Description of the assessment

This assignment achieves module outcomes one and two. It aims to test students’ knowledge on key

concepts in business strategy and their ability to apply such knowledge in a simulated or real-life

organisation. The assessment requires you to consider the long-term strategy of a business in the ever-

changing, and often competitively hostile, global business environment where strategies and priorities

differ between organisations and their wider stakeholders. In your assignment, it is therefore

important that you weigh the times, economic environment, and implication in relation to growth and

expansion opportunities. This knowledge gained in the module, should enable you to write an

academic report in which you evidence your ability to critically evaluate different strategy options and

to apply such knowledge in a logical manner. Note that this is an assignment in strategic management.

This means that you must engage with strategic management literature more than the organisation’s

information. The organisation only provides you with the context to explore issues, challenges, and

options in strategic management. The organisation itself is not what the report is about. As much as

you will need some basic information about a company, as background and context, the actual

evaluation desired is how you consider the various theories, concepts, models, and literature covered

in the module and beyond to make informed decisions backed by academic sources. Another point is

that although a key rationale for organisations is to increase shareholder value through growth and

expansion, there are other wider concerns which must be considered beyond profit maximisation.

Relationship to Programme Assessment Strategy

This module builds on the following level 4 and 5 core modules:

4HR503 Understanding People in Organisations

4EC508 Business Economics

4LO510 Operations, Supply Chain and IT

4AG500 Finance and Business Performance

4MK514 Marketing Fundamentals

4GN501 Developing an Enterprising Mindset

5EC511 Quantitative Skills for Business

5IM514 Sustainability and Responsible Management

5LO507 Applied Operations Management

5HR515 Managing Performance through People

This module is also having a synergy with the following level 6 core modules:

6IM511 The Business Consultancy Project

6HR510 Developing Leadership and Management

You are expected to apply the learning from other modules in conjunction with the learning from the

present module to write CW2.

Attributes and Skills

Skills Links to useful resources

✓ Critical thinking https://libguides.derby.ac.uk/critical-reading

✓ Communication https://libguides.derby.ac.uk/writing-at-university

☐ Collaboration

☐ Creative problem solving

✓ Self-direction & planning https://libguides.derby.ac.uk/c.php?g=703815&p=5093008

☐ Numeracy, statistics &

financial literacy

[https://libguides.derby.ac.uk/critical-reading](https://libguides.derby.ac.uk/critical-reading)

[https://libguides.derby.ac.uk/writing-at-university](https://libguides.derby.ac.uk/writing-at-university)

[https://libguides.derby.ac.uk/c.php?g=703815&p=5093008](https://libguides.derby.ac.uk/c.php?g=703815&p=5093008)

Skills Links to useful resources

✓ Digital https://libguides.derby.ac.uk/referencemanagementsoftware

☐ Resilience

☐ Adaptability

✓ Leadership & future

thinking

https://libguides.derby.ac.uk/your-future

Assessment Content

A critical analysis of the chosen* multinational enterprise (MNE) or a business unit within it in a host

country of your choice where it operates encompassing situation analysis, strategy choice adopted in

the chosen country and strategic response to any present and/or emerging challenges.

\* From a list of companies that will be shared with you in Week 1

[https://libguides.derby.ac.uk/referencemanagementsoftware](https://libguides.derby.ac.uk/referencemanagementsoftware)

[https://libguides.derby.ac.uk/your-future](https://libguides.derby.ac.uk/your-future)

The assessment will be presented in the format of an academic management report, with appropriate

numbered headings and subheadings.

Assessment Content

This assignment has 3 interconnected elements which need to be addressed as a single document,

which contains:

1. Situation analysis

You are required to use appropriate academic models and approaches to critically analyse the

external and internal environments in ONE country where the MNE operates. This will comprise:

An external analysis of the organisation in relation to the selected country, followed by

analysis of competitors. What makes this country an attractive destination for the MNE vis–

à–vis its competitors? Identification of pertinent issues (threats and opportunities) essential

for growing the business in the chosen country.

An internal analysis of the business leading to identifying strengths / weaknesses and its

readiness for addressing any opportunity and threat.

2. Strategy choice

Building upon the previous section identify and critically analyse the strategies adopted by the

MNE in the chosen country.

Please evaluate both static and dynamic strategies if needed.

3. Challenges and mitigation

The final section of the report should identify any existing and/or emerging challenges or potential

risks and lead to any corresponding mitigation strategies that has been/might be employed.

Assessment Rubric
Section Exceptional –

90 – 100%
Excellent – 80 –
89%

Extremely
Good – 70 –
79%

Very good – 60
– 69%

Good – 50 –
59%

Satisfactory –
40 – 49%

Poor – 35 –
39%

Extremely
Poor – 5 – 34%

Fail

Introduction
and context
setting – 10%

Exceptional
introduction
to the
organisation
(or SBU) and
its business.

Excellent
introduction
to the
organisation
(or SBU) and
its business.

Extremely
good
introduction
to the
organisation
(or SBU) and
its business.

Very good
introduction
to the
organisation
(or SBU) and
its business.

Good
introduction
to the
organisation
(or SBU) and
its business.

Satisfactory
introduction
to the
organisation
(or SBU) and
its business.

Poor
introduction
to the
organisation
(or SBU) and
its business.

Extremely
poor
introduction
to the
organisation
(or SBU) and
its business.

Nothing of
merit in the
introduction

Situation
analysis –
25%

The work is
creative and
illustrates a
thoroughly in-
depth
understanding
of content as
well as issues
and problems.
The work
shows an
exceptional,
critical
engagement
with complex
ideas and
concepts.
There is an
outstanding
appreciation
of all of the
relevant
competing
perspectives.

The work
illustrates an
in-depth
understanding
of content as
well as issues
and problems.
The work
shows an
excellent,
critical
engagement
with complex
ideas and
concepts.
There is an
excellent
appreciation
of almost all of
the relevant
competing
perspectives.
The work
shows an

The work
illustrates an
advanced
understanding
of content as
well as issues
and problems.
The work
shows an
extremely
good, critical
engagement
with complex
ideas and
concepts.
There is an
extremely
good
appreciation
of almost all of
the relevant
competing
perspectives.
The work

The work
illustrates a
good
understanding
of content as
well as issues
and problems.
The work
shows a very
good, critical
engagement
with complex
ideas and
concepts.
There is a very
good
appreciation
of some of the
relevant
competing
perspectives.
The work
shows a very
good level of

The work
illustrates a
good
understanding
of content as
well as issues
and problems.
The work has
a fairly good
level of critical
engagement
with complex
ideas and
concepts.
There is a fair
appreciation
of some of the
relevant
competing
perspectives.
The work
shows a fairly
good level of
evaluation

Demonstrates
a satisfactory
level of
knowledge.
The work has
a fair level of
critical
engagement
with complex
ideas and
concepts, and
there is a
little
appreciation
of the
relevant
competing
perspectives.
The work
shows a fair
level of
evaluation
but rarely
illustrates any

The work
illustrates
little
understanding
of content as
well as issues
and problems.
The work
lacks much
critical
engagement
with any ideas
and concepts.
There may be
virtually no
appreciation
of the
relevant
competing
perspectives.
The work
shows
inadequate
evaluation

The work
illustrates no
understanding
of content or
of issues and
problems.
The work
lacks any
critical
engagement
with ideas
and concepts.
There is no
appreciation
of the
relevant
competing
perspectives.
The work
shows no
evaluation
and does not
refer to any
conclusions

Nothing of
merit in
submitted
work, or
designates
work where
an
academic
offence has
occurred.
Where no
work has
been
submitted
the NS
notation
will apply.

The work
shows an
exceptional
level of
evaluation and
illustrates
incisive
conclusions
based on that
evaluation.

advanced level
of evaluation
and illustrates
some solution-
focused
conclusions
based on that
evaluation.

shows an
extremely
good level of
evaluation and
illustrates a
few solution-
focused
conclusions
based on that
evaluation.

evaluation
and, perhaps,
illustrates a
few solution-
focused
conclusions
based on that
evaluation.
The work
reflects an
attempt at
applying
knowledge in
unusual
and/or novel
circumstances
as well as to
more typical
work-based
scenarios.

and, perhaps,
illustrates a
few solution-
focused
conclusions
based on that
evaluation.

solution-
focused
conclusions
based on that
evaluation.

and does not
refer to any
solution-
focused
conclusions
based on that
evaluation.

based around
an evaluation.

Strategy
choice – 25%

As above

Challenges
and
mitigation –
20%.

As above

Conclusion –
10%

As above

Presentation
– 10%.

The work is
exceptional in
that it is

The work is
excellent in
that it is

The work is
extremely
good in that it

The work is
very good in
that it is

The work is of
a good
standard in

Although
soundly
presented,

The work is
limited in that
it is not

The work is
extremely
poor in that it

Nothing of
merit in
submitted

logically
presented and
error-free. The
work is
communicated
with an
exceptional
degree of
authority that
comes close to
that expected
of a
professional in
the discipline.

logically
presented and
almost error-
free. The work
is
communicated
with an
excellent
degree of
authority that
comes
reasonably
close to that
expected of a
professional in
the discipline.

is logically
presented and
reasonably
error-free. The
work is
communicated
with an
extremely
good degree
of authority
that
sometimes
comes
reasonably
close to that
expected of a
professional in
the discipline.

mainly
logically
presented and
reasonably
error-free. The
work is
communicated
with an
occasional
glimpse of
authority that
comes
reasonably
close to that
expected of a
professional in
the discipline.

that there is
an attempt to
present it
logically and it
is reasonably
error-free. The
work is
communicated
without very
much
authority. It
requires
development
to come close
to that
expected of a
professional in
the discipline.

the work
lacks
authority.
Due to some
weaknesses
in style, it
does not
come at all
close to that
expected of a
professional
in the
discipline.

logically
presented and
has errors.

is poorly
presented and
has errors.

work, or
designates
work where
an
academic
offence has
occurred.
Where no
work has
been
submitted
the NS
notation
will apply.

Anonymous Marking

Submissions in Turnitin and Blackboard

You must submit your work using your student number to identify yourself, not your name. You

must not use your name in the text of the work at any point. When you submit your work in Turnitin

you must submit your student number within the assignment document and in the Submission title

field in Turnitin. Guidance is available showing how to do this.

Assessment Regulations

The University’s regulations, policies and procedures for students define the framework within

which teaching and assessment are conducted. Please make sure you are familiar with these

regulations, policies and procedures.

[https://libguides.derby.ac.uk/c.php?g=708630&p=5110269](https://libguides.derby.ac.uk/c.php?g=708630&p=5110269)

[https://www.derby.ac.uk/about/academic-regulations/](https://www.derby.ac.uk/about/academic-regulations/)